The Viral Launch Black Friday & Cyber Monday Deal: 50% Off First Month of Pro Seller

Thanks to sellers, Black Friday and Cyber Monday are two of the most anticipated shopping dates on the calendar.

At Viral Launch, we believe the sellers deserve a deal too!

That’s why we’re offering them 50% off the first month of Pro monthly, our most popular plan.

What’s included in a Pro Monthly subscription? Everything you need to find winning products, be a master of your market, and keep tabs on your listing’s performance. Whether you’re looking for your first product to source and sell or an FBA veteran, our Pro plan has everything you need for every step of the way.

With a Pro Seller plan, you’ll receive access to SEVEN insightful tools to take the next steps in your FBA journey:

  • Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.
  • Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price, and review trend data to understand the market and validate product ideas.
  • Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.
  • Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.
  • Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list to draw from and real-time feedback with our Optimization Score, anybody can create their listing’s copy like a pro!
  • Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to make sure every aspect of your listing is top-notch.
  • Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

But this deal won’t last forever! Lock this deal in between Black Friday and end of day on Cyber Monday 2020 to gain access to the seller tools powering some of Amazon’s most successful sellers.

Happy Thanksgiving, from The Viral Launch Team

Happy Thanksgiving!

While the holiday season can be hectic for many, this is especially so for Amazon sellers. What will almost assuredly be the busiest holiday season for eCommerce yet makes it particularly challenging for sellers to celebrate the holidays.

Between last-second strategy, communication with your team, and executing plans to optimize the holiday shopping season, celebrating the holidays can fall to the wayside. Although we can accept that this comes with the industry’s territory, we don’t have to let the meaning of these holidays go to waste.

Whether celebrating in-person with family and friends or remotely this year, the team at Viral Launch encourages you to set aside time to recognize the spirit of Thanksgiving by showing gratitude to the special people in your life.

To kick things off, we’re incredibly thankful for those who read and subscribe to the blog or subscribe to our seller tools. Without you, we’re very aware that there is no Viral Launch. We’ll continue to do our best to provide Amazon seller solutions that help you make your entrepreneurial aspirations a reality.

As the holiday shopping season ramps up, there’s no better time than now to take a breather to remember why we do what we do. We wish you and your business nothing short of your most tremendous success as we dive headfirst into the most eventful time of the year.

But first, let’s give thanks to those around us.

Follow The Data: Advanced Amazon Seller Strategy Hacks for Black Friday / Cyber Monday

On this installment of Follow The Data, Danny Carlson of Kenji ROI walks us through advanced seller strategies that will make this your best Black Friday and Cyber Monday yet!

It’s that time of the year! Black Friday and Cyber Monday are coming up fast, and sellers who position themselves for success will ride a sales wave into 2021. Danny Carlson of Kenji ROI dropped by to chat with Follow The Data host Cam Yoder to provide insights on what tips and tricks Amazon sellers should be using to rise to the top and rake in sales from this holiday season.

With just a few days until Thanksgiving, Black Friday, and Cyber Monday, time is running out to set your listing up for success.

While savvy sellers have spent months prepping their product catalog for this holiday season, the days leading into the holidays are crucial. No matter how well you’ve developed your Q4 plan to this point, the week of requires unique strategies both offensively and defensively, that can make a tremendous difference when executed on the precipice of Black Friday.

As CEO of Kenji ROI, Danny has served over 500 Amazon sellers and created photos, video, copywriting, and graphics for over 1,240 listings. Kenji ROI assists sellers with PPC Management, creative services, and review boosting emails.

Danny was gracious enough to share groundbreaking strategies and seller tactics that are sure to give you an edge over the competition when it matters most.

HIGHLIGHTS

Getting to know Danny, his entrepreneurial journey, and his Amazon experience. (0:00)

Danny Carlson and Kenji ROI have been a force in the Amazon selling space for years. Before he drops groundbreaking tips, take the time to hear about Danny’s success and background.

What will Danny be doing for his clients and what advice would he give to sellers in the week of Black Friday and Cyber Monday? (3:51)

“Failing to prepare is preparing to fail.” – John Wooden

The importance of proper preparation in this busy time cannot be understated. Your competition understands how valuable a holiday season windfall can be, and they might be more incentivized to participate in black hat tactics. Too many sellers don’t prepare for these instances, and Danny breaks down what your competitors might try and how to defend yourself.

There’s no better time to rank highly through search than the holidays. While it might be late in the game to make a dramatic change, every spot you climb means more sales. How can you ascend the ranks in a short amount of time? Danny breaks it down here.

Amazon Advertising in the week of Black Friday / Cyber Monday: Using Modified Broad Match Ads, An Underutilized but Valuable Tool (9:27)

PPC Advertising is one of the surefire ways your product gets in front of customers, but everyone knows this. What’s the best way to setup PPC without breaking the bank?

Modified Broad Match Ads can be the magic bullet for you. It’s super easy to set up and helps sellers get the most bang for their buck when appropriately created. Danny gives his insight on why this overlooked method of PPC provides the most opportunity.

After Black Friday and Cyber Monday, what should sellers do to prepare for Christmas? (20:35)

Once Black Friday and Cyber Monday pass, there’s nearly a month of increased sales. Not all preparation is created equally, and that’s especially true in these unprecedented times. You better believe Danny has already looked into the possibilities and how you can prepare for them. Tune in to hear what this one-of-a-kind holiday season might look like after Cyber Monday and how it affects your planning.

What strategies should sellers be considering to grow their brand into 2021? (31:39)

As the marketplace continues to evolve, what should Amazon sellers be doing to stay ahead of the game? In Danny’s experience, he’s worked with sellers of all backgrounds and stayed up-to-date on the latest in trends. Danny drops knowledge on what you can do to start 2021 off on the right foot.

Be sure to tune in to the rest of the show for every valuable tip and tidbit so you can have the upper hand over the opposition in your market!

At Viral Launch, we believe the more informed seller wins. And that’s never been truer than now. A special thanks goes out to Danny for talking shop with us, and for sharing these crucial tips and tricks. In what is sure to be one of the busiest holiday seasons ever, these hacks could be all the difference you need to dominate the remainder of 2020.

To keep up with Danny and the team at Kenji ROI…

Connect with Danny on LinkedIn
Visit Kenji ROI’s site at https://www.kenjiroi.com/
Check out Danny Carlson’s Actualize Freedom Podcast

Amazon Posts: A Secret Weapon for Amazon Sellers to Grow Their Brand

Your introductory guide to Amazon Posts: Amazon’s own social media-like platform that savvy sellers are weaponizing to amplify brand exposure and sales.

At Viral Launch, we get plenty of questions from Amazon sellers looking to optimize their FBA experience. By far, the topics of boosting sales, increasing visibility, and building a brand on Amazon are the most frequently broached subjects.

Methods to achieving these goals exist. However, they can be intimidating for sellers due to a combination of complexity, cost, and time-consumption.

Enter Amazon Posts.

With an aesthetic and interface similar to Instagram, Posts allows sellers to promote their brand and products to a potentially massive audience. It’s simple to setup and use, easy-to-understand, and best of all, it’s 100% free!

How Amazon Posts appear for shoppers

Instagram, TikTok, and Pinterest have invested heavily in integrating eCommerce into their social media platforms; Amazon already has a massive user base and eCommerce engine.

Although Posts is in beta, forward-thinking sellers are already building substantial follower counts and generating impressions by the thousands.

Unquestionably, sellers should familiarize themselves with Amazon Posts as soon as possible to start raking in followers and sales while building brand loyalty. With limitless potential, it only figures to become an even more significant aspect of the Amazon marketing mix.

To help you get up to speed, we’ve answered a few of the frequently asked questions about the powerful new feature below!

What is Amazon Posts?

Let’s go straight to the source on this one.

Currently in beta, Posts delivers your brand story to relevant shoppers as they browse your categories on Amazon. Shoppers can click through Posts to explore your brand’s feed, and discover product pages directly from your feed. Click through from your brand’s feed to your product pages. Posts appear on the Amazon mobile shopping app (iOS and Android) and on mobile web.

Amazon

Mobile customers will be shown Posts for related products on the Product Detail page, presenting the opportunity to poach customers from rivals in the market.

Previously, sellers had to purchase this advertising space through PPC! Now, eligible sellers can do so for free.

An example of how Posts are displayed on the Amazon app

Additionally, Amazon states that systems are in place to automatically place your Posts in feeds and product detail pages based on relevance and customer engagement. Just post your content and they’ll take care of the rest!

Who can use Posts?

At the moment, it’s exclusive to sellers in the U.S. marketplace who are a part of the Amazon Brand Registry program. Sorry, international sellers!

How do I access Amazon Posts?

Eligible sellers must first set up a profile in the Advertising Console to establish your brand’s feed. Follow these simple steps to start posting sales-inducing content that stands out amongst the competition!

To create a profile:

  • Go to Posts Publisher and sign-in using your credentials.
  • Click Create profile for the Store that you’d like to link Posts profile to.
  • Enter the appropriate information for your profile.
    a. Profile name: The profile name is shopper-facing and filled in based on the brand name. You have an option to edit it.
    b. Profile logo: Choose a 640×640 pixel or larger image under 100MB in RBG color format.
  • Select the checkbox for the Terms and Conditions and submit your profile for review. You can proceed with creating a Post while the profile is under construction.

To create a Post:

  • In Posts Publisher, click Create Post.
  • Upload an image: Choose a 640×640 pixel or larger image under 100MB.
  • Write a caption for your Post.
  • Add the ASIN related to your Post. If the ASIN is out of stock or there is no image on the product detail page, your Post will not be shown.
  • Submit Post for review. Before submitting, review all of the information to ensure each aspect is as desired.

Once you’ve submitted a Post, it goes into Amazon’s review process before going live. Within the Posts Dashboard, you can track the status of your submission. Typically, the review process takes no more than 4 hours.

Per Amazon Posts Creative Policy, sellers are encouraged to tell a story using their product, not just rehash aspects of the product listing

Is there any way to monitor the performance of my Posts?

As a part of the Amazon Advertising Console, you’re able to track multiple metrics to gauge performance. Viewable impressions, engagement, and engagement rate in the console inform you of your reach.

Perhaps more importantly, customers have the option to follow your brand on Amazon. Furthermore, this allows a chance to retain customers and build brand loyalty like never before!

Should I be using Amazon Posts?

As veteran sellers know, any possible edge you can get on your Amazon competition can make a tremendous difference in your bottom line. A successful seller leaves no stone unturned in their pursuit of growth and eCommerce dominance.

Amazon’s simple and uniform shopping experience is one of many reasons why it’s the eCommerce platform of choice. Consequently, the uniformity in presentation, sellers are given few options to stand out. Because of this, all opportunities to distinguish your product should be explored and exhausted to maximize your chance at longstanding success.

With Amazon Posts, sellers get a golden opportunity to differentiate themselves with creative, inspiring content. At the moment, too few sellers are taking advantage of this, making it a market inefficiency you can leverage into exponential brand recognition and growth.

If you’re already utilizing Instagram or other avenues to promote your business visually, you’re likely already doing a bulk of the work. All you need to do is set up your account and let the followers, impressions, and purchases flow in.

For your brand to have an opportunity to be promoted under competing listings at no cost is genuinely an unheard-of opportunity and should not be ignored! If we’re allowed to speculate, we hypothesize it may not be free forever.

Don’t let this opportunity go to waste! Sign up for Amazon Posts as soon as possible to take your brand to the next level.

Follow The Data: How To Start An Amazon Consulting Business & Elevate Your Brand

In this episode of Follow The Data, Britt Englund breaks down the lessons she’s learned consulting and managing enormous brands on Amazon!

Much like Liam Neeson in Taken, successfully selling on Amazon requires a very particular set of skills. Quite often, sellers are short on time, experience, or knowledge to optimize each aspect of their online business.

When your business could use some outside help, hiring an experience brand consultant to develop strategies, establish best practice processes, and develop a network can catapult your Amazon business to the next level.

We spoke with Britt Englund, a noteworthy Amazon seller consultant and brand strategist, to learn more about her expertise in Amazon consulting!

HIGHLIGHTS


Getting to know Britt Englund (0:00)

Before we dive deep into the world of starting an Amazon consulting business, get to know about Britt and her vast Amazon experience. With around 10 years on the platform, you’ll be hard-pressed to find someone more immersed into Amazon trends, standards and strategies.

Going into 2021 and beyond, why is brand development so important on Amazon? (4:24)

Visibility and brand recognition can make all the difference in eCommerce! Britt breaks down the logic on the latest Amazon branding trends. Should sellers be utilizing the same tactics on Amazon on all eCommerce platforms? Find out here from an expert.

What are the tools sellers can utilize to separate their brand from the competition? (7:30)

The market on Amazon is as competitive as ever. Britt offers insight on what options exist for sellers to elevate their brand past competitors, with a strong focus on how to approach influencer marketing.

Selling cross-platform became more popular in 2020 during the COVID-19. Should sellers be using other eCommerce platforms? (23:40)

Logistical issues meeting increased demand at the onset of the COVID-19 pandemic opened the door for eCommerce competitors such as Walmart and Shopify. Was this a one-off instance, or should sellers exclusive to Amazon pursue expanding their online business beyond Amazon?

As Amazon continues to mature, the interest in brand consulting is booming. What’s the process of consulting and what should aspiring consultants be doing to achieve their goals? (26:40)

Amazon brand consulting is an emerging market, with interest and demand rising exponentially. Britt saw the rise of Amazon consulting early and positioned herself as an expert at helping brands reach their potential. She thoughtfully analyzes her path and what should prospective brand consultants be doing to set themselves up for success?

What is the biggest thing sellers should be focusing on for Q4 and beyond? (36:41)

It’s the busiest time of the year! With the wave of sales during the holiday season ahead, sellers need to be on top of their game. As time runs out on 2020, Britt breaks down how sellers can optimize their Q4 and set themselves up for a profitable 2021.

A special thanks to Britt Englund for taking the time to talk shop with us on the show! You can keep up with her on LinkedIn for more.

Follow The Data is a podcast by Viral Launch for Amazon sellers hosted by Cam Yoder, an expert on all things Amazon. Available on iTunes, Spotify, and all your favorite platforms, be sure to like and subscribe to receive exclusive content and updates when new episodes release!

Deliverr: Skyrocket Your Amazon & eCommerce Business Through Third Party Fulfillment (3PL) FBM

In this episode of Follow The Data, we’re interviewing Michael Sene from Deliverr – one of the top 3PL companies eCommerce sellers are tapping into for explosive growth.

Amazon’s revolutionary two-day Prime shipping changed the logistics game forever and played a sizable role in making it the eCommerce powerhouse it is today. Fulfillment by Amazon (FBA) is one of the many pillars that make becoming an Amazon seller appealing and possible.

But it isn’t the only way to store your products and fulfill your orders on time.

Amazon coach and Follow the Data host Cam Yoder sat with Michael Sene from Deliverr to discuss the advantages of Fulfillment By Merchant (FBM) third-party logistics.

Like Amazon Prime, Deliverr boasts fast and affordable shipping options that enable multi-channel logistics to sellers of any size. However, unlike Prime, Deliverr allows for fulfillment on orders outside of Amazon. As a result, they’re simplifying the fulfillment experience and allowing sellers the opportunity to explore omnichannel options.

When COVID-19 hit, Amazon sellers saw their inventory (and profit) freeze. Many started searching for alternative options for fulfillment and researching the growing industry of 3PL companies such as Deliverr.

Alternative fulfillment options allow you to maintain the shipping speed and convenience necessary to continue growing while opening the door to easily host and sell your products on websites like Walmart, Shopify, Wish or eBay (not to mention protecting your eCommerce operations when big events like COVID-19 or the holidays hit).

Check out this installment of the Follow The Data podcast for more information on 3PL companies like Deliverr and if FBM via 3PL is right for your business.

HIGHLIGHTS

Who is Michael? What is Deliverr? (0:00)

Get to know Michael Sene, Director of Sales and Partnerships at Deliverr. If you haven’t already heard of Deliverr, get up to speed with one of the companies to watch in ecommerce.

On Deliverr’s rise, and why merchants are flocking to their service. (1:45)

Based in San Francisco, Deliverr has skyrocketed since its 2017 inception thanks to its speedy and affordable fulfillment platform. Michael breaks down what solutions they’re offering to innovate the fulfillment space and become a preferred service for sellers.

Fulfillment has made significant strides in recent years. What do the next 2-3 years of fulfillment look like? (16:00)

The appeal of Amazon Prime’s two-day shipping changed eCommerce forever, but it’s not the end of advancements in shipping fulfillment. Is same-day shipping a realistic possibility? Sene gives us a look into what Deliverr is doing to shape the future of fulfillment.

What should sellers be thinking about when considering the migration to a 3PL? (22:41)

For existing Amazon sellers, change can feel like a risky proposition and is easy to put off. But Amazon is continuously evolving, and all avenues to earn a leg up on the competition should be weaponized. Sene provides his expert insight on what aspects should be considered when migrating from FBA to FBM using a 3PL.

What sets Deliverr apart from the competition? (26:45)

Deliverr is at the forefront of transforming logistics as we know it, but they aren’t the only 3PL. Hear from the expert on why Deliverr is the hottest name in logistics with seemingly limitless potential.

For more information on whether Deliverr is right for you, be sure to head to their website. With powerful integrations and shipping options for Amazon, Walmart, Shopify, Wish, and more, Deliverr is an up-and-coming 3PL that is shifting eCommerce as we know it and helping sellers fulfill their dreams.

Veterans Day: Thank You for Your Service

Held annually in the United States on November 11 to commemorate the armistice that ended World War I, Veterans Day is observed in appreciation of those who have honorably served.

Today, we at Viral Launch would like to take a second out of our day to celebrate Veterans Day 2020.

We are deeply grateful to those who have served in the United States Armed Forces for their sacrifice to help protect us and our freedoms.

According to the most recent census, there are 17.4 million veterans living in the United States. With so many veterans, it’s likely you know somebody who has served. If you have a family member, friend, or anyone in your life who has served our country, we strongly encourage you to celebrate by reaching out to them.

As it is with most heavy topics, talking to them about their experience can seem daunting. But a simple “thank you” or “thank you for your service” can go a long way. It’s the absolute least we can do, as they’ve risked their lives and spent precious time serving their country.

Without their bravery and dedication to country, we understand that the lives we live wouldn’t be possible.

Thank you to those who have served in our Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard for all that you’ve done.

How To Grow Your Amazon Business Using Virtual Assistants with Ashley Armstrong

On this installment of Follow the Data, we chat with Ashley Armstrong on the topic of virtual assistants and how they can explode your Amazon business.

Being an entrepreneur doesn’t mean you have to do it alone. With so many responsibilities while running your own business, certain aspects are best left delegated to others. Enter the virtual assistant. Virtual Assistants can simultaneously make your life easier while helping you grow your business exponentially.

Ashley Armstrong of www.AmazAuthority.com joins Cam Yoder on the Follow the Data podcast to share her savvy experience as an Amazon consultant. Topics we dive into include where to find virtual assistants and best hiring practices, when to start considering adding a virtual assistant, and what tasks should you be delegating to others.

While this may seem like a tactic used only by advanced sellers, it’s not as difficult as you might think! Check in with Cam and Ashley on this episode of Follow the Data for an invaluable discussion on the subject!

HIGHLIGHTS

There’s plenty to unpack from our in-depth conversation with Ashley. Be sure to listen to the podcast or watch the video to pick up tips and tricks from an accomplished eCommerce consultant. Whether you’re just getting started on Amazon or an established pro, there’s a ton of helpful insights to take your business to the next level.

A look into Ashley’s Amazon journey. (1:27)

Trust us, you’ll want to hear Ashley’s unique, fascinating journey. From authoring Amazon best-selling books and creating her own probiotics to her role assisting Amazon businesses reach their full potential.

Why, when, and how to use virtual assistants to scale your eCommerce business. (7:26)

Being an entrepreneur requires a multitude of skills that don’t necessarily fall under the same umbrella. So how do you ensure all aspects of your business are hitting their potential? Enter virtual assistants. Ashley breaks down her experience and advice on how to use virtual assistants to maximize your business.

For beginners, what core tasks should entrepreneurs be delegating to virtual assistants? (16:59)

“Deciding what not to do is as important as deciding what to do.” – Jessica Jackley, entrepreneur.

Ashley gives her valuable insight into the specific tasks early-stage sellers should be looking to assign to others. Utilizing specialists to perform tasks can do wonders in terms of boosting your efficiency.

Advice for entrepreneurs who have reservations delegating aspects of their business to others. (40:47)

A huge draw of entrepreneurship is the allure of controlling your own success through hard work and wise decisions. But that same mentality can cause sellers to have reservations delegating aspects of their business to others. Ashley perfectly states the importance of letting go, and explains the overwhelming benefits of virtual assistants.

Tips for finding virtual assistants and how to avoid rookie mistakes. (46:27)

Don’t know where to start with connecting with a virtual assistant? Ashley’s got you covered with a few of her recommendations on where to find top talent to work with across many categories.

Be sure to sign up for Ashley’s FREE five-day challenge to improve your listings for the holidays. You can also connect with her on Facebook and her primary website.

Follow the Data is a Viral Launch podcast for eCommerce sellers exploring the depths of the Amazon marketplace. Join your host Cameron Yoder, Amazon Expert, as he leverages the data we’ve accumulated here at Viral Launch from tens of thousands of product launches. Alongside various guests, he will help you understand the big picture when it comes to selling on Amazon and the best practices for how to grow your Amazon business.

Election Day 2020: Let Your Voice Be Heard

Take a break to get out to your local polling place on this Election Day.

At Viral Launch, we strive to provide new and existing Amazon sellers with data that enables them to make informed, intelligent decisions. This Election Day, we encourage Americans to take a break in their busy day to make the smart decision of exercising their Constitutional right to vote.

Not only is voting your civic duty, it’s your power! It’s your voice! Voting Is an essential and foundational aspect of a well-functioning democracy. With this in mind, we urge everyone to get to the polls to make their voice heard at the ballot box.

If you have questions on if you’re registered, where to vote, or how to vote, you’re not alone! For this reason, resources like Vote.org exist to help you find those answers, alongside personalized voting information to inform and empower you on Election Day.

Ultimately, our democracy is at its strongest when every voice is heard. Today’s the day to speak and determine the leaders in our schools, cities, states, and country to forge better tomorrows.

Finally, let’s exercise our right to vote, be kind to our neighbors, and make our world a better place this election day!

Trick Or Treat: 7 Amazon Trends for Halloween 2020

Attention ghouls and goblins, Halloween 2020 is almost upon us! Carve up some pumpkins, flip on your favorite horror movie, and rock out to Monster Mash.

In these unprecedented times, it’s increasingly difficult to know what to expect of Halloween 2020. However, consumers are shopping on Amazon more than ever, and Viral Launch has tools for Amazon sellers that accurately estimates metrics such as search volume and sales for products.

After taking a deep dive through our trove of data, we’ve found quite a few insightful trends for Halloween 2020.

1. Fewer People Are Dressing Up

If Amazon search trends are any indication, fewer people will be donning costumes compared to previous years.

As you might expect during a widespread pandemic, people are less likely to go out. In many places, the get-togethers will be limited and the number of attendees will be slim, so it makes sense that fewer people will be putting on a costume.

Sales for Halloween costumes are significantly down.

Compared to last year, searches for “Halloween costumes” on Amazon have been slashed nearly in half. Despite Halloween falling on a weekend, adult costumes don’t seem to be selling as well at traditional retailers either.

2. Shoppers are still buying tons of candy.

Despite the drop in people dressing up, candy is still being purchased by the boatload. Bulk boxes from Reese’s, Hershey’s, Mars, and other assorted all have multiple variety packs fetching over 10,000 estimated monthly sales.

Unfortunately, we’re also picking up historic Halloween sales of candy corn. Yuck!

Sales of candy corn are crushing its previous peak over the past month.

3. People are decorating like never before.

Just because people aren’t dressing up as much doesn’t mean they’re not in the holiday spirit! While there is still time to receive Prime-eligible items, searches for “outdoor Halloween decorations” have doubled from 2019’s search estimates, from 141.4k to 288.6k at last check.

Among the items you’re most likely to see in the yards of more festive folks are a 6’0 hanging cocoon corpse (13.2k monthly sales), a set of window decorations with bloody handprints (just under 10k monthly sales), and a pack of cautionary yard signs with stakes.

Of course, you’ll see your fair share of scary skeletons (a combined estimated search volume of over 600k) and Halloween lights (324.4k searches over the last 30 days) to get those signature Halloween vibes.

4. Pumpkin carving kits are selling frightfully fast.

Piggybacking off the increased interest in decorations, pumpkin carving kits are among the hottest items this month on Amazon.

On the first page of search results for the phrase, six of the top 20 results that appear showcase low quantity warnings, a sign that these items are selling even faster than the sellers anticipated.

Pumpkin carving kits are flying off the shelves.

During the 2019 Halloween season, estimated daily sales for the market peaked at 5,269. This year? 7,453.

Whether it’s the fun of carving with friends or family, or showing off your creativity and craftiness, nothing gets you in the spirit of the holiday quite like making a Jack-O-Lantern.

Pro tip: once finished carving, save them to make a salty, tasty treat.

5. The Tiger King (and Carole Baskin) are roaring.

Thanks to Netflix’s Tiger King, archenemies Joe Exotic and Carole Baskin are the biggest new stars of 2020. The true-crime documentary was released mid-March, right as COVID-19 began to make its impact felt in the United States.

Tiger King resonated uncannily due to a perfect storm of timing, enthralling characters, and internet memes. So it comes as no surprise that people are lining up to be the big cat adversaries for a night. So it comes as no surprise that people are lining up to be the big cat adversaries for a night.

Viral Launch’s Market Intelligence tool notes Joe Exotic costumes are increasing in popularity, while the price is down 29%, a sign that the market is getting saturated with sellers.

Our Keyword Research tool notes that there have been an estimated 42.1k searches for “Joe Exotic costume” over the past 30 days. The tool also pulls search data for related keywords and notes that there have been an estimated 30.4k “Tiger King costume” searches, and just under 10k “Joe Exotic wig” searches. Hopefully, the people who aren’t purchasing their mullet wig are saving money by growing their own.

While people flock by the thousands to dress as Mr. Exotic, the Tiger King himself will be donning a prison jumpsuit on Halloween as he serves his sentence for Murder for Hire and Animal Abuse.

Don’t be surprised if you see some of these cool cats and kittens out in the wild for October.

6. Move over Fortnite, “Among Us” is 2020’s top choice for gamers.

Seemingly every other month, there’s a new viral game capturing the attention of the nation. And what is Halloween but a look at what’s popular in the culture in a given year?

If consumer trends are the measuring stick, Among Us has far surpassed the popularity of Fortnite in 2020. In 2018, Fortnite Fever peaked swept the nation, with nearly 615k searches for Halloween costumes. While that number diminished in 2019, Fortnite maintained its place at the top of gaming costumes without an adversary to take the throne…until now.

Among Us has captured the hearts and thumbs of the nation. Released in 2018, the popularity of Among Us skyrocketed in 2020 as Twitch and YouTube streamers opted for the game. Based on the premise of working with Crewmates to find Impostors, the multiplayer game has been the most downloaded app for iPhones and iPads this month.

For the unfamiliar, the costumes are noted for looking like spacesuits and the more ambitious trick-or-treaters may take on the shape of the game’s avatars, which is reminiscent of a jelly bean.

Not only are searches for “Among Us” at an all-time high, but searches for “astronaut costume” have been out of the stratosphere this Halloween season.

Searches for “Among Us costume” are soaring in October, with 66.9k. Meanwhile, “Fortnite costume” is receiving just 17.5k searches over the past month.

7. PG-Rated Halloween movies are dominating slasher flicks.

Hocus Pocus (1993) is all the rage 27 years later.

Halloween movies are typically thought of as scary horror movies with terrifying characters such as Freddy Krueger, Jason, or Chucky. But it’s the PG-rated movies people are watching the most.

Debates on who Hollywood’s best Halloween character rage on, and it’s…Bette Midler?

Hocus Pocus, a 1993 film starring Midler and Sarah Jessica Parker, leads the way with an astounding 283.3k searches over the last 30 days. Packs of face masks depicting the stars faces are making a killing, with nearly $24k in revenue over the last month. Disney’s Halloweentown (117.9k) and Ghostbusters (84.4k) are also being searched for at a rapid rate over the past month.

Meanwhile, the fear-seekers are searching for Scream (64.4k), Nightmare on Elm Street (57k), and Chucky (43.2k) to fulfill their fix for frights. While we’re sure Jason Voorhees and the Halloween franchise is a favorite, it’s impossible to attribute searches for “Halloween” to the franchise.

For more Halloween 2020 trends, create a Viral Launch account and start a free trial to get started.

Be sure to share any spooky finds or holiday plans in the comments and enjoy Halloween 2020 responsibly!