“I still work hard to know my business. I’m continuously looking for ways to improve all my companies, and I’m always selling. Always.” – Mark Cuban
Over the last two years we’ve launched over 9,500 products and created hundreds of listings. We track multiple keywords for each listing we promote, which provides us with an incredible amount of data and insight! Here are the major keys to understanding how to optimize your listing for optimal success.
Drive Sales By Ranking For Everything
As we mentioned on a blog post (Product Launches More Effective Than Ever),Amazon’s A9 algorithm is highly (and usually exclusively) favoring the keywords contained in your listing. Sales are still king to achieving keyword ranking, but you must have the relevant keywords within your listing in order to achieve ranking for them.
There have been a number of instances in which a seller launching a product through our system, comes to us because they are not seeing their targeted keyword increasing in the search rankings. When we investigate, we discover they didn’t have one of the targeted keywords anywhere in their listing.
That sounds like a no brainer, but when you consider the fact that there are many possible search terms possibly related to your product, hitting each one can be a daunting task. Amazon is cracking down on listings not adhering to character limit specifications, making it even more difficult to hit all those possible search terms.
For example, if you don’t have the keyword “best” in your listing (preferably your title), then your listing may not show up when potential customers search “best grill gloves”, or “best gloves for grilling”, etc..
Word forms, tense, and pluralization all play a factor in how your product performs in search.
Placement also plays a factor. With that said, it is worth mentioning that our data, has shown a decrease in the degree to which Amazon weights the keyword placement.
The upside to the complexities of building an Amazon listing is that if your listing is well optimized, promotions and/or organic sales can help you rank for an insane number of keywords.
Here is an example of a launch we ran for a customer in the mid-high competition supplement market targeting just one keyword. Because his listing was well optimized, you can see he was able to achieve keyword ranking for 10 competitive keywords!
If your listing is not well optimized, you’re missing out on the opportunity of ranking for many more keywords! That means you are also missing out on sales!
Optimize Content For Conversions
Once your product is ranking in search and customers are clicking on it, you have to be able to convince them to buy! What is the point in ranking if you are not able to drive sales?
Truly great listings are able to synergistically marry keywords with sales inducing language.
Your content has to be well poised to convince the potential customer that your product is exactly what they are wanting to buy.
After writing hundreds of listings, we’ve developed a series of best practices that help us create the best listings on Amazon. In our listing optimizations, not only do we provide the keyword driven and sales inducing content, but our branding expert also conducts a product presentation analysis that offers tremendous insight into how customers perceive your product and brand from an outsider’s perspective.
As Amazon becomes more and more competitive, you HAVE to do everything extremely well in order to compete let alone survive. We want you to prosper! So we’ve put together an extremely talented team that can help you go above and beyond your competitors and take your sales to a new level!
We would love to help improve your sales by increasing your listing’s potential keyword exposure and sellability, so we have a 50% off discount, but only for the next 24 hours!
We will be back tomorrow with another great deal!
Wishing you the best in all your entrepreneurial endeavors
- Amazon Advertising: Brand Analytics & Customer Behavior - March 28, 2019
- The Future of Amazon 2019: 22 Sellers and Thought Leaders Share Their Predictions - January 10, 2019
- Amazon Keyword Search Volume & Relevance Data Change - December 20, 2018