Selling on Amazon is unlike running any other online store. The beauty is that it’s both marketplace and search engine rolled into one: Buyers search for and purchase what they need without ever having to navigate to another site. This makes for an exciting and dynamic seller experience — but it also means sellers must market correctly in order to see real results.
Because of this layout, you need to treat Amazon like a search engine when advertising your products. If you want to get your products in front of people who are searching for them, you’ll need to know how to optimize the right keywords for your Amazon listings.
How Do Keywords Work on Amazon?
On any other search engine, such as Google, getting a brand or product to rank high means building up your organic search engine optimization. The same is true on Amazon. The majority of sales happen organically, with products that are highly optimized.
When optimizing your listing, be strategic. Keep SEO in mind to set up your product for the highest potential visibility, and most important, make sure to get things right the first time. Editing a listing that was already written can hurt the listing’s SEO ranking.
For example, make sure to include the most frequently used variations and prioritize the right keywords for the right audience at the right time. You’ll need the help of our Amazon keyword tool, which is designed to help you find and use every relevant keyword.
For one of Viral Launch client, the strategic use of the Amazon keyword tool helped it reach $40,000 in sales within 30 days of its new product launch. By the end of the launch, the product had gone from ranking No. 300 to No. 1 in search results for the targeted keyword.
A Few Amazon Keyword Tips
Our Amazon keyword tool tells you which keywords shoppers use most often when they shop for products like yours. It also helps you include these keywords in your listing without breaking Amazon’s character limits in any of the fields.
When used correctly, the Amazon keyword tool gives you the power to find all the keywords and variations that are relevant to any product. To use them to your ultimate advantage, keep these three points in mind when choosing which keywords to use:
1. Lean heavily on search volume data.
Our Amazon keyword tool gives you actionable data about the search volume of any keyword. The industry-leading search volume estimates it generates are constantly updated, so the data is always fresh and safe to rely on heavily.
Each time you research a keyword, the tool will also provide exact and broad match data surrounding it. You can see the immediate and far-reaching impact it could potentially have on your SEO ranking, as well as the keyword’s current standing in the market.
2. Dive into the keyword’s history.
Every relevant keyword around your product has a history, especially those that have the highest search volumes. Our keyword tool is the only one that can bring you exhaustive historical data, helping you dive deep into the history across the entire market — including competitor usage.
Accurate historical keyword data is important for several reasons. It includes historically relevant horizontal keywords you can use to boost the product’s listing, and it gives you full market context so you can strategize around each keyword’s popularity trends.
3. Keep the keyword’s relevancy in mind.
Although search volume is essential to choosing the right keywords, relevancy to your product is just as important. Some terms might have attractive volumes but may not actually fit the customer base for your specific product.
Because the majority of Amazon sales happen organically, our Amazon keyword tool can give you deep insights into which keywords and variations are most relevant to which products with the Viral Launch Priority Score. It allows you to easily compare terms to find the most appropriate ones for your listing on the basis of both relevancy and search volume.
Finding the right keywords for your Amazon listings is vital to successfully selling on Amazon, but you can’t do it manually. Learn more by starting your free trial of Viral Launch to get access to our suite of keyword research tools.