It’s finally here! Depending on who you are and the state of your business, mid-November through December 23rd is either the most thrilling and rewarding time of the year or the most dreaded and stressful. We hope the former rather than the latter is true for you! If it’s not, we are here to help you make it a season of prosperity and growth!
Depending on what you sell and where you’re ranked, you are likely already seeing a slight uptick in sales. The holiday season sales are here, meaning now is the time to take advantage and ride the wave of Amazon holiday sales throughout the season!
Riding the wave of holiday sales is just like riding any wave in the ocean: you have to be on top.
In terms of Amazon ranking, I don’t mean you have to be first click to be on top, but you do need to be ranking well enough for customers to be able to find and purchase your product. If you’re not on top (driving additional sales), then you will find yourself drowning, making it harder to reach the top and drive meaningful sales. If you are on top of the wave, you’ll be able to sit on the wave of organic sales throughout the holiday season, meaning BIG money with less effort if you’re in the right categories.
Why is it harder to catch a wave mid-way through?
Here are some numbers to help illustrate:
Keep in mind, in order to outrank a listing for a particular keyword, you must drive more sales than they are seeing.
Let’s say Listing A is ranking 10th on page 1 for keyword XYZ, and they are seeing 35 sales per day. Listing B is ranking 10th on page 3 also for keyword XYZ where they are seeing 1-2 sales per day largely thanks to sponsored ads. In order for Listing B to rise to the top and catch the wave, it would only have to overcome a per day deficit of ~33 sales per day.
As holiday sales increase, Listing A will be riding the wave of organic sales increases, so in the heart of holiday shopping, Listing A may increase to 90 sales per day. All the while, Listing B will likely only see a minor increase in sales, taking the product from 1-2 sales per day to 5-7 sales per day. That now means, Listing B would have to overcome a sales deficit of ~85 sales per day to reach the surface! That is a lot of money spent on promotional giveaways.
So with that said, NOW is the time to jump on top of the proverbial wave (as in page ranking), so you can ride the tsunami of Amazon holiday sales that is just starting to hit. We want you to have a successful and profitable holiday season, increased page ranking is one of the keys to achieving just that. Good luck!
P.S. Soon we will be posting some very important blogs that bust some major myths in the space that are misleading a lot of sellers regarding keyword ranking and Amazon’s algorithm. With over 1 billion data points, we have an enormous perspective on the space!
Need help Catching and Riding the Wave?
Use coupon: RideTheWave when signing up for a launch to take $50 off! You don’t want to find yourself drowning! The coupon is only live for the next 7 days. I also highly suggest talking with one of our Amazon coaches (which are completely free), to help ensure your success. In my opinion, our coaches are Viral Launch’s most valuable asset/service. These guys have a ton of experience and access to data that can help you achieve success no matter what that looks like. Feel free to shoot them an email at firstname.lastname@example.org and ask them anything, literally. They would love to help!
Please feel free to post any questions or comments in the comment section down below! Did this help? Are you on top of the wave? Are you seeing holiday sales? Let’s talk in the comments!
We Updated Our Seller Launchpad! (Seller Viral Launch Dashboard)
In case you have not checked into the Viral Launchpad this week, we have finally updated our seller dashboard to look better, navigate easier, and provide more data such as tracking your product’s keyword ranking throughout the launch for a variety of keywords all for free! The site is now web app based and navigates beautifully! Many more updates coming to that as well.
Let us know what you think!
Need a Pick-Me-Up? We Have A Free Starbucks Gift Card For You!
Today I posted a $100 Starbucks gift card on our Facebook page as a pick me up as I know how demanding preparing for holiday sales can be! I kind of doubt there is any money left on it, but head to our page and try it out. Also, if you like our page, you’ll get to see other posts like free Starbucks right away, and we have more coming to help you get through a successful season. Enjoy! 🙂
- Amazon Brand Analytics: Mind-Blowing Customer Behavior Insights - March 28, 2019
- The Future of Amazon 2019: 22 Sellers and Thought Leaders Share Their Predictions - January 10, 2019
- Amazon Search Volume & Relevance Change: The Future Of Search Volume - December 20, 2018