“The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.” – Warren Buffett
Imagine a daily stream of organic Verified reviews pouring in each day. Not the kind of reviews you get from giving away your product at a discount. I’m referring to the kind of reviews you get from people who pay full price for your product. Imagine the stream of reviews, plus a negative review shield deflecting customers who have a poor experience with your product. Sounds too good to be true doesn’t it?
No, it sounds like a fully optimized email follow-up sequence!
Email follow-ups are the easiest low-hanging fruit that we see sellers not taking advantage of. Email follow-up services are relatively inexpensive, and implementation is a one time setup.
Reviews Are Your Competitive Advantage
Reviews are absolutely crucial to your success on Amazon. You need reviews to drive clicks, conversions, and ultimately sales!
Time and time again we see seller’s achieve keyword ranking but they fail to drive sales, because their competitors have so many more reviews. The customer perception is that the products with more reviews have more reviews because they are superior.
If listing A has 2,000 reviews, and listing B has 275 reviews, all things equal, which are you more likely to click on? On top of that, Verified reviews play a major role in determining the average product rating compared to unverified reviews. (For those who don’t know, verified reviews are reviews left by a customer who purchased at roughly a price greater than 50% off. )
So what keeps new competitors from sneaking up and quickly taking your sales? They have to put in the time, money, and resources to catch up to you in reviews. This is what Warren Buffett calls a moat. You want to expand that moat as quickly as possible so competitors cannot get to you! An email follow-up sequence is the hands-off approach to doing just that!
The thing is, you can’t just send an email asking for a review. Its quite a bit more complicated than that. There is a science to it. Achieving results requires a very specific approach. We’ve split tested hundreds of review follow-up emails for our clients and boiled the system down to a series of best practices that help us get the best results possible.
We don’t want to give away all of our trade secrets, but here are a couple of quick tips:
- Two email sequences work best.
- Provide a tip for your customer to improve their experience with your product and brand.
- Provide concise calls to action.
Like we’ve said over and over, we are hyper focused on helping entrepreneurs grow their businesses. Review boosting email follow-ups are the one tool you NEED in order to reach new heights of success now and in the future.
To improve your organic Verified reviews and increase your competitive advantage, we have a 35% off discount, but only for the next 24 hours!
Whether you use our service or not, please take advantage of the benefit of email follow-up sequences. It is simple to implement and is only going to improve your business. If you would prefer to use our service, we would love to help put together an optimized sequence based on our knowledge, data and experience.
We will be back tomorrow with another great deal!
Wishing you the best in all your entrepreneurial endeavors,
- Amazon Advertising: Brand Analytics & Customer Behavior - March 28, 2019
- The Future of Amazon 2019: 22 Sellers and Thought Leaders Share Their Predictions - January 10, 2019
- Amazon Keyword Search Volume & Relevance Data Change - December 20, 2018
1 thought on “Email Follow-Up Sequence | Amazon’s Low-Hanging Fruit”
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