How to Use Viral Launch’s Kinetic Tool to Do Amazon PPC

Amazon’s PPC process can seem mysterious at first. The process can be time-consuming and complicated, so many sellers — both old and new — look to outsource their PPC management to marketing agencies rather than handling it themselves. But the right Amazon PPC automation tool can make PPC easy, allowing sellers of any level to grow their brand and improve sales.

At Viral Launch, we’ve received plenty of demand for how to do Amazon PPC with a simple and effective management tool. We took that feedback from sellers and scouted the marketplace to see what other tools were lacking. We created our Amazon PPC automation tool, Kinetic, to provide better education and convenience to simplify the complicated aspects of Amazon PPC.

With our tool, sellers can stop outsourcing their Amazon PPC automation efforts and demystify the platform to gain a better understanding of how to effectively capitalize on the massive opportunity that is paid search.

Easy Integration With Viral Launch’s Suite of Software

One of the most compelling aspects of Kinetic is its ability to seamlessly integrate with our other Amazon optimization tools, including Keyword ResearchListing Analyzer, and Keyword Manager. By providing this level of sophistication and cross-platform support, Kinetic allows sellers to pull valuable insights and data from multiple sources to increase the effectiveness of their PPC strategy.

Viral Launch Kinetic Best Practices for Amazon PPC Success

After you’ve gone through the process of linking your Kinetic account to your Amazon Seller Central page and have familiarized yourself with Kinetic’s dashboard, layout, and features, you’re ready to begin creating and executing your PPC campaigns.

Here are some best practices to keep in mind when setting up your first few PPC campaigns:

1. Figure out a plan that works best for you.

Unfortunately, there isn’t a one-size-fits-all guide to PPC strategy. While this may seem like a negative, we like to look at it as an opportunity. Finding the strategy that makes the most sense for your resources and goals is crucial to your PPC success. 

While there aren’t many hard-and-fast rules when it comes to how to do PPC on Amazon, we’d like to take this opportunity to highlight what not to do in any campaign: We recommend not putting all keywords into one campaign. This is because it’s simply not scalable to allocate all of your advertising funds to any one particular campaign. 

By strategically separating your keywords across different campaigns, you’ll be able to shift your budget from low- to high-performing campaigns and scale your results much easier than if they’re all lumped together.

2. Check out your existing campaigns.

If you already have a few PPC campaigns running, we recommend going over these existing campaigns to check their status and see how they’re performing using Kinetic. This can be a great way to get a firm grasp on how Kinetic works because you’ll be able to experiment with campaigns you’ve already set up. Kinetic allows for a deeper understanding of campaign performance, so there’s likely information to be gleaned from your existing campaigns.

3. Set up some of our recommended campaign types.

If you’re having difficulty determining how to start setting up Amazon PPC campaigns, we’ve got you covered with several predetermined models. In this video, we walk you through six helpful campaigns for beginners. Each campaign covered has a specific intention and goal in mind that can help you quickly get up to speed on how to utilize the platform. From there, you can either implement our recommended campaign types or adapt them to best suit your own particular needs.

Using these strategies within Kinetic, sellers can gain a better understanding of how to do Amazon PPC with the ultimate goal of improving visibility on their products and driving more sales.

Stand Out From the Crowd With Amazon Product Listing Optimization Scores

By the end 2020’s first quarter, more than half of sales on Amazon’s marketplace were through third-party sellers. It’s grown even more competitive since then, and Amazon product listing optimization is the best strategy for sellers to avoid getting lost in the crowd.

An Amazon listing score is a measure of how well your listing adheres to the keyword strategy that our Keyword Research tool has suggested for your product. The research tool uses search volume directly from Amazon’s data combined with a forecasting formula generated by in-house data scientists for statistics you can trust.

We generate the Amazon listing score by analyzing the keyword list the tool gathers related to the primary keyword you’ve chosen for your product. It’s based on how many of the suggested keywords are in the listing, how keywords with the highest search volume are prioritized by placement, and how many of them are the most relevant.

What’s the Value in an Amazon Listing Score?

The forecasting formula we utilize is proprietary, though it’s based on applied weights in volume, relevancy, priority, and keyword phrasing. This means you can use the Amazon listing score to optimize any listing, at any time, with the highest-quality keywords of the moment.

These three strategies will help you get the most value out of the Amazon listing score:

1. Optimize listings from the start.

The point of Amazon listing optimization is to make your listing eligible for indexing and ranking for a keyword. Optimized listings on Amazon are the most visible ones, and greater visibility is essential for being ranked higher.

Think of your listing’s copy as a foundational piece. Once you’ve successfully indexed for a keyword, you’re eligible to be ranked as you generate sales through keywords, increasing your likelihood of organic sales as your ranking climbs. Enhancing a listing’s keyword ranking also boosts your chances of organic sales by putting your listing directly in front of customers’ eyes (at zero cost).

2. Grab the low-hanging fruit of keywords.

The keyword opportunity score within the Listing Builder and Keyword Research tools will help you find the low-hanging fruit: keywords that receive search volume but are largely neglected.

For example, if you sell first-aid kits, indexing for a niche phrase like “first-aid kit for cars” could be what puts your listing in front of customers. Also, include common phrases in other languages, like Spanish, and common misspellings in the listing’s back-end search terms.

3. Keep listing optimization reader-friendly.

Your product’s Amazon listing score will help you ensure the listing is optimized, but it’s up to you to make it as reader-friendly as possible. Keyword stuffing is a terrible strategy, and Amazon will do its best to weed it out. Amazon listing optimization is both an art and a science. Use marketing-minded language while incorporating the right keywords to masterfully create a listing that’s not only optimized, but also set up specifically to drive sales.

A lot of Amazon sellers rely on trial and error, blindly tweaking their listings’ keywords, copy, or photos without any hard data to back up their decisions. Gain a greater competitive advantage by using keyword research and our Amazon listing score to optimize your Amazon listings with proven, high-quality keywords and phrases.

What Is Amazon PPC?

When people begin looking for a new product to buy, about 66% of them start their searches on Amazon, according to a report from Feedvisor. And when they begin their searches with one specific product already in mind, 74% go straight to Amazon.

Most sales on Amazon come via the search function, but the results are mainly based on past sales. That can make it difficult for sellers outside of page one to make their products more visible using only organic SEO methods. To increase visibility for their products, sellers can use different types of Amazon PPC ads to bid on exposure for their listings.

Amazon PPC is an advertising and marketing platform that allows you to buy and optimize different types of Amazon ads. Through the platform, you can bid on keywords and competitor listings, create advertising strategies, and run a variety of PPC campaign styles. Bids and ad performance are specific to your Amazon Standard Identification Number (ASIN), so you can figure out which campaigns benefit you the most.

Since it was introduced in 2012, sellers have optimized and automated Amazon PPC to achieve several highly specific goals. You may want to make your sales cycle more efficient, for example, or maximize the rank of a specific brand or product. PPC optimization is all about figuring out your goals and accomplishing them with the available resources.

Setting Up Different Types of Amazon PPC Ads

At its core, an optimized PPC strategy helps you avoid inefficient ad spend while accomplishing your goals. You can boost short-term profits by running efficient PPC campaigns or spend more to build long-term strategies in order to increase rank so your listing can see more organic sales down the road. Because Amazon PPC is still relatively new, many sellers aren’t familiar with it, and you have an excellent opportunity to enhance your competitive edge. 

To begin, go to your Seller Central account and hover over the Advertising tab; then, select Campaign Manager. From there, you’ll be asked to set up the budget and duration of your advertising campaign. The entire process is built into your Seller Central account, so you won’t need to download anything to create and track your campaigns.

The next step is to choose what types of Amazon ads you want to utilize. It’s possible to sponsor products or brands specifically and to choose manual or automated targeting. Automated Amazon PPC ads determine what keywords and products you’re associated with and then run ads based on that information. Manual targeting allows you to choose what, specifically, to dial in on.

Optimizing Manual and Automated Amazon PPC

Both manual and automated Amazon PPC can be highly useful. PPC automation can show you what Amazon recognizes your product for and, over time, conversion rates for each keyword or product you’re advertising. You can then use this information to manually optimize campaigns further and spend more efficiently on long-term campaigns.

By combining Amazon PPC automation with manual targeting, you can build a more hands-on type of campaign in which you retain total control of your ad spend in the context of your goals. Pinpoint the keywords and products that Amazon finds most relevant and successful, then target them specifically to maximize your ROI.

For a few examples of how we recommend properly structuring these automatic and manual targeting campaigns in Kinetic and why we recommend setting them up that way, check out this handy video!

Strategizing a manual and automated Amazon PPC campaign can seem overwhelming, especially if you don’t have a background in marketing. Viral Launch’s Kinetic platform helps simplify it for you by presenting extremely detailed data taken directly from Amazon in a user-friendly and easily understandable format.

Save time tracking your PPC spend by seeing all of your data within a few tabs instead of having to dig through a multitude of Microsoft Excel tabs. Within Kinetic, you can create rules to automate Amazon ad campaigns based on past performance and access tips on how to optimize them. With Kinetic’s preset advertisement types, you can better understand different types of Amazon ads and PPC strategies and how to implement them.

Maximize Your Amazon Sales With Rank Tracking Notifications

If your Amazon listing’s rank falls suddenly, how fast would you know about it? Could you pinpoint the reason why? Amazon sellers realize that most of their sales come from organic search results, and 70% of shoppers don’t venture beyond the first page of search results. That means staying visible is a major key to successful sales. Amazon keyword monitoring can help you do it.

On top of your own rankings, you can learn a lot more and gain a much greater competitive edge by paying the same attention to the ranking of your competitors’ listings. With our keyword tracker for Amazon, you can be notified instantly if your rank — or a competitor’s rank — changes. You can react instantly to the data to see why your competitor jumped or fell in rank and protect your own listing’s position in the process.

From Tracking Ranks to Boosting Sales

It’s a fact of life on Amazon’s market that keyword ranking jumps around like crazy. Sometimes, every other session will show a different order of products for the same keyword search. Notifications eliminate the need to constantly refer to a ranking dashboard to see how that fluctuation has affected your listing. You can set the parameters and let the system tell you when it’s time to adjust your selling strategy.

Knowing the exact time your ranking drops or falls and reacting to it in real time can give you a leg up over competitors. At the same time, you must know when those competitors drop in rank so that you can use it to your advantage. As you get used to making the most of Amazon keyword rank tracking, you can boost that advantage by using the real-time data and custom notifications to maximize your sales strategy, such as:

1. Increasing PPC spend at just the right time: When your rank starts to slip for a particular keyword, the rank tracking tool will notify you immediately. You can boost PPC spend to more aggressively target that particular keyword and gain back some of your position as soon as possible. Our PPC tool, Kinetic, allows you to automate the entire process.

2. Attributing efforts to results: The transparency you get with our rank tracking tool allows you to see just how effective your advertising efforts are, which is essential to devising any Amazon selling strategy. After boosting PPC spend, set ranking notifications to be more strict so you’ll instantly know whether the additional spend is working.

3. Prioritizing the highest-ranking product variations: For products that have multiple variations (such as small, medium, and large), rank tracking gives you an entirely new dimension of performance to track. For example, if the small versions of the product start ranking highest, you can boost your ad efforts and stock up on smalls before the sales boost.

Amazon keyword rank tracking is an essential tool for anyone who wants to sell on Amazon. The market is driven by a search engine, and our keyword tracking tool helps you stay in tune with the constant fluctuations in the keywords for which you’re competing. Get notified instantly, at whatever threshold you set, so you can optimize your listings appropriately. 
To learn more or to get started with our Amazon keyword monitoring tools, contact one of our experts today!

How to Increase Amazon Conversion Rates

When you’re selling on Amazon, you have nearly every tool you need to drive leads to your product listings. However, PPC ads and Amazon listing optimization alone aren’t enough to turn that attention into revenue by converting your traffic into customers.

That takes putting a little more thought into every aspect of each listing. This guide will introduce you to some of the key concepts of Amazon conversion rate optimization.

What Matters Most About Your Listings

Through our experience working with more than 8,000 brands on Amazon’s marketplace, we’ve learned that there are four high-priority items to address when it comes to Amazon conversion rate optimization. If you’re looking to turn more traffic into customers, focus in on these areas of your product listings first:

1. High-quality photos

People process visual information faster and easier than they do written words, so attractive photos of your product are an absolute must-have. Online shoppers, in general, put a high priority on quality photos. In one report, 60% of shoppers said they need to see at least three to four photos of a product before purchasing it online.

On Amazon, quality photos hold even more weight. Anyone familiar with the market is likely aware of counterfeit and low-quality products. A well-crafted set of images can instantly reaffirm your product’s quality and establish your credibility, making shoppers more confident in their decision to convert and make a purchase.

2. Well-thought-out descriptions

It’s not as attention-grabbing as photos, but the description should be a helpful expansion on your product’s features and highlights. A neat and clean description can make a difference, especially for higher-end products where comparison shoppers decide based on those details. Use page breaks to separate messages and make them easy to read quickly.

It’s important to have all listing content written by a native speaker. This will help you avoid errors that can chip away at confidence in your product’s quality. With space for 2,000 characters, you can expand on any unique features and capabilities that give your product a competitive edge, such as eco-friendliness or unique connectivity.

3. Informative bullet points

Some shoppers will skip over descriptions and head straight to the listing’s bullet points to get the gist of what they’re looking at. These bullet points are just as important for describing your product’s features and letting shoppers know it’s the item they’re looking for.

Keep in mind, however, that bullet points give you less space to write and are meant to be scannable. Put thought into what key elements of your product would appeal most to your consumers and highlight them here. How is the product used? What makes it better than comparable products?

4. Quantity and quality of reviews

While the first three points focus on what you can tell shoppers about your listing, they’ll pay just as much attention (and sometimes more) to what people who’ve used the product have to say. In fact, in one consumer survey, 92% of respondents said they won’t buy anything online without reading at least one review first.

When it comes to reviews, both quantity and quality matter. You should strive to have an average rating similar to your competitors with a similar number of reviews. Amazon incentivizes reviews through programs like Vine and the Early Reviewer Program, but outside of those, there’s not much you can do to drive reviews for your products. If you ensure your products are of high quality and the buyer experience is positive, however, your customers shouldn’t have a reason to leave negative reviews.

With these elements, your listing will help assure customers of your brand’s realness, as well as the product’s quality and authenticity. As you increase your sales volume through strategic Amazon conversion rate optimization, you’ll be able to earn more reviews and sell even more. If you need help getting started, check out our resource for high-quality Amazon listing photos, read more about our Amazon listing optimization tools, or call and speak with one of our experts today!

Validate Your Product Ideas With Viral Launch’s Amazon Market Intelligence Tool

Now that you’ve got both feet on the ground as an Amazon seller, the tricky part is finding what products will put you ahead of the pack. You can look at snapshot estimates from a random collection of sourcing tools, piecing together what you hope is an accurate picture of the market and product — or you can improve your chances of sourcing only the right products by making use of the right Amazon market intelligence.

Viral Launch’s Market Intelligence tool gives you the most comprehensive access to Amazon-wide insight across billions of different data points. With it, you can make truly informed decisions and validate any product before you ever launch it.

What Real Amazon Market Intelligence Looks Like

Intelligence is nothing without data, which is what makes our Amazon Market Intelligence tool so valuable. It’s the only tool that can collect and leverage data points from across Amazon’s entire market. With the data the tool gathers for you, you can glean the kind of insight and analysis that can help you almost predict the success of any product launch. For example, the billions of data points you’ll have access to can help you assess markets and products by:

1. Name brands: See whether any big household names or Amazon itself is selling in the market. It will be easiest for you to compete against other smaller brands, so stay away from markets that are dominated by one brand or a few dominant brands.

2. Sales spreads: If a few products are claiming most of the sales in the market, it’ll be harder to claim a piece of the pie, especially as a newcomer. Look for markets where sales are spread pretty evenly between the products on the first page.

3. Competitors’ intelligence: Finding a few products dominating sales spreads isn’t necessarily a bad thing. Use the Market Intelligence tool to reverse-engineer their strategies. For example, track what keywords the dominating products use in sponsored ads and make a list of your own variations.

4. Market trends: Sales trends tell you a lot, but if you want to determine which trends are fads and which are actual depictions of the market, you’ll have to look at data from across a few years. Use market trends to avoid investing too heavily in the next fidget spinner.

5. Price margins: Even with a great product, you won’t make a profit unless you can cover Amazon’s fees and still stay price-competitive. You can research the cost of sourcing units from a site like Alibaba, then plug it into our Amazon FBA calculator.

6. Product reviews: Speaking of being competitive, you can enter the competition a lot sooner in a market where mediocre performance is the norm. Research reviews throughout the market and pay special attention to those that are generally low.

7. Product fulfillment: Finally, stay away from markets filled with FBA (fulfilled by Amazon) or AMZ (Amazon original) designations. If your products are FBA, then you can compete more effectively in markets that are mostly filled with FBM (fulfilled by merchant) products.
Data can mean the difference between entering a market and thriving in it — or sinking fast due to poor intelligence. With our Amazon Market Intelligence tool, you can make sure you end up on the thriving side every time. To learn more, sign up for a free trial today!

How to Optimize Your Amazon Listings For Keywords

Selling on Amazon is unlike running any other online store. The beauty is that it’s both marketplace and search engine rolled into one: Buyers search for and purchase what they need without ever having to navigate to another site. This makes for an exciting and dynamic seller experience — but it also means sellers must market correctly in order to see real results.

Because of this layout, you need to treat Amazon like a search engine when advertising your products. If you want to get your products in front of people who are searching for them, you’ll need to know how to optimize the right keywords for your Amazon listings.

How Do Keywords Work on Amazon?

On any other search engine, such as Google, getting a brand or product to rank high means building up your organic search engine optimization. The same is true on Amazon. The majority of sales happen organically, with products that are highly optimized.

When optimizing your listing, be strategic. Keep SEO in mind to set up your product for the highest potential visibility, and most important, make sure to get things right the first time. Editing a listing that was already written can hurt the listing’s SEO ranking.

For example, make sure to include the most frequently used variations and prioritize the right keywords for the right audience at the right time. You’ll need the help of our Amazon keyword tool, which is designed to help you find and use every relevant keyword.

For one of Viral Launch client, the strategic use of the Amazon keyword tool helped it reach $40,000 in sales within 30 days of its new product launch. By the end of the launch, the product had gone from ranking No. 300 to No. 1 in search results for the targeted keyword.

A Few Amazon Keyword Tips

Our Amazon keyword tool tells you which keywords shoppers use most often when they shop for products like yours. It also helps you include these keywords in your listing without breaking Amazon’s character limits in any of the fields.

When used correctly, the Amazon keyword tool gives you the power to find all the keywords and variations that are relevant to any product. To use them to your ultimate advantage, keep these three points in mind when choosing which keywords to use:

1. Lean heavily on search volume data.

Our Amazon keyword tool gives you actionable data about the search volume of any keyword. The industry-leading search volume estimates it generates are constantly updated, so the data is always fresh and safe to rely on heavily.

Each time you research a keyword, the tool will also provide exact and broad match data surrounding it. You can see the immediate and far-reaching impact it could potentially have on your SEO ranking, as well as the keyword’s current standing in the market.

2. Dive into the keyword’s history.

Every relevant keyword around your product has a history, especially those that have the highest search volumes. Our keyword tool is the only one that can bring you exhaustive historical data, helping you dive deep into the history across the entire market — including competitor usage.

Accurate historical keyword data is important for several reasons. It includes historically relevant horizontal keywords you can use to boost the product’s listing, and it gives you full market context so you can strategize around each keyword’s popularity trends.

3. Keep the keyword’s relevancy in mind.

Although search volume is essential to choosing the right keywords, relevancy to your product is just as important. Some terms might have attractive volumes but may not actually fit the customer base for your specific product.

Because the majority of Amazon sales happen organically, our Amazon keyword tool can give you deep insights into which keywords and variations are most relevant to which products with the Viral Launch Priority Score. It allows you to easily compare terms to find the most appropriate ones for your listing on the basis of both relevancy and search volume.
Finding the right keywords for your Amazon listings is vital to successfully selling on Amazon, but you can’t do it manually. Learn more by starting your free trial of Viral Launch to get access to our suite of keyword research tools.

How to Launch a New Product on Amazon

Launching a new product on the Amazon marketplace involves a lot more than you might realize at first. It’s not just a matter of listing the product. You also have to find and incorporate high-quality images and written content, organize early promotions and advertising strategies, generate early reviews, and ultimately make the product visible. It sounds like a lot — but the right guide can help get you launching new products on Amazon in no time.

These early steps are critical to the product’s long-term success and your own growth as an Amazon seller. Those who put enough time and effort into their product launches can gain traction and market share faster. As Amazon CEO Jeff Bezos recently revealed, third-party sellers now generate more revenue on the marketplace than Amazon itself.

This also means that the market is getting more crowded and that gaining exposure is increasingly difficult for every new Amazon product launch. From choosing the right product to planning out the right launch strategy, however, there are a few things you should know — and a few things you should avoid — to get a leg up when launching a new product on Amazon.

First of All, There’s No Point in Launching a Product If It’s Not the Right One

Before you ever get started launching a product on Amazon, you must choose the right product. Start by researching several product markets as thoroughly as possible so that you can set realistic expectations. For example, in some markets, first-page products can sell 10,000 units per month, but it’s often unrealistic to expect you’ll reach those numbers quickly.

You can raise sales volume faster in niche markets with thinner competition. However, these markets typically see lower sales volume, so make sure you have a thorough understanding of your expected sales before entering the market. You can forecast revenue and measure barrier to entry using Amazon product research tools.

With that in mind, you’ll also have logistics and manufacturing costs, as well as Amazon fees, marketing, advertising, research, content production, and other costs to consider. You need to thoroughly understand where your point of profitability lies so you have a goal to aim for. Then, you can plan a much more successful Amazon product launch strategy.

Once You Know What You Want to Sell, Find Out How to Successfully Launch an Amazon Product

If implemented correctly, a new Amazon product launch will drive sales early, and early sales are critical in helping you gain early traction in the market, improve your keyword ranking, and net some early reviews to give your product an advantage.

In addition, early sales can teach Amazon’s algorithm that your product is a quality option for shoppers, which helps promote easier ranking and sales growth in the future. Shape your Amazon product launch strategy using these six steps as a guide:

1. Take time to read the terms of service.

Before launching any product, carefully read and understand Amazon’s terms of service. You’ll want to do everything you can to give your product the best chance at success, but you do not want to risk your account by unwittingly violating the rules.

2. Be prepared not to make a profit at first.

Properly driving success on Amazon while sticking to the terms of service takes capital, so be prepared not to make a profit with early sales. Amazon’s market isn’t a get-rich-quick platform; running your online business is just like running any other business. That means stimulate long-term sales requires spending on marketing and advertising, offering discounts, and more.

3. Reorder inventory before you run out of stock.

As you watch your sales and profits, you may be tempted to wait until your initial inventory runs out before ordering more. If you do so, you’ll risk running out of stock before you can replenish it. Being out of stock means shoppers will bypass your product listing, and it can negatively impact the listing’s keyword ranking.

4. Take advantage of early review generation.

Keeping an adequate amount of stock is important, but buyers might still scroll past a product that hasn’t even been reviewed yet. In one e-commerce study, up to 79% of buyers say they check reviews before making any purchase on Amazon. You can sign up for Amazon’s early reviewer program, set up and send out email sequences to customers, and craft a social media announcement strategy that adheres to Amazon’s terms.

5. Take advantage of Amazon’s massive customer base.

Unlike using your own branded website, Amazon’s biggest benefit is that it brings customers to you. The challenge is getting your product in front of them, which means focusing on Amazon SEO. Generate as many sales as possible up front, which will kick-start your listing’s keyword ranking. After all, thousands of people are already searching for your type of product. Now, it’s your job to get in front of them. Amazon sponsored ads are a great way to put your new product in front of eager shoppers. Learn how to run ads with our free Amazon advertising course.

6. Keep researching after the product launches.

The more you know, the smarter decisions you’ll make when it comes to ordering, listing, advertising, and scaling. Use data to gain insights into missed keywords, sales trends in your market, and your advertising opportunities. The insight you gain will help you create an even more effective strategy the next time you have a new Amazon product launch.

The path to a successful Amazon product launch strategy is different for every seller, product, and market. But the most important tips for any successful Amazon product launch are to understand what kind of market you’re getting into, to ensure that your expectations align with what’s possible in that market, and to drive initial sales. To learn more about what it takes to launch your product successfully on Amazon, sign up for your free trial with Viral Launch today.