Generate Amazon Product Ideas: 3 Creative Methods for Sellers

Don’t you hate it when you’re ready to source your next Amazon product but you cannot come up with any good product ideas? Same.

With Viral Launch’s new Market Intelligence tool, you can research and validate your product ideas through an in-depth analysis of different product markets. But, what good is a product research tool without any product ideas?

We’ll walk through some creative methods for generating product ideas, and by the time we’re through, you’ll have an extensive list of potential product markets to plug into Market Intelligence! With just a little bit of time spent brainstorming, you’ll be on your way to sourcing your next gold mine.

 

How to Generate Amazon Product Ideas

Before brainstorming product ideas, it’s important to understand the basic criteria of a successful Amazon product.

Good products to sell on Amazon are typically:

  • Small, light, and durable for lighter shipping and manageable returns.
  • $10-50 typically for good sales numbers and margins on Amazon.
  • High-margin for a good return on investment.
  • Niche for a more specific audience and potentially higher conversions.
  • Not dominated by a name brand for more opportunity to grab market share.

These are just guidelines for your thought process, but don’t feel like you need to stay inside a box of specific criteria. If you think of a heavy product with great margins, that product may be perfect for you. Now, you’re ready to brainstorm ideas.

We’ll go over three creative techniques to help you generate product ideas for Amazon FBA.

  1. Alibaba Catalogs and Storefronts
  2. Niche Discovery Method
  3. 10 Ideas Each Day

 

Alibaba Catalogs and Storefronts

Right now in China, a supplier is manufacturing a product that has potential to make you thousands, maybe even hundreds of thousands of dollars. It’s just up to you to find out what that product is!

A great way to discover product ideas is looking through a supplier’s complete product offering. This can be found in the supplier’s catalog as well as on their Alibaba.com storefront.

First, send a message to Alibaba suppliers asking for their product catalog. Contact suppliers by running a search for any product and then clicking the Contact Supplier button.

Here’s the message I sent to about 5 or 6 suppliers:

Hi there,

Can you please send me your product catalog? I’m interested in sourcing a product, and I would like to look through what you offer first. My email is example@gmail.com. I’ll look forward to seeing what products are available from you.

Thank you.

Send a similar message, and you’ll get a document back containing every product offered by that supplier. This is a great source of product inspiration! For example, a knee brace manufacturer sent back a multi-page document showing everything they offer. Here’s one page from their catalog:

From this catalog, I found other product ideas, such as gymnastics grips (★★★★), lunch bag (★★★★), doormat (★★★★), and shin guards (★★.5). Many catalogs have a similar layout, and others will be a spreadsheet containing details about each product.

The product ideas you’ll get from catalogs may not all be home runs, but looking through everything a manufacturer offers is a great way to get your creative juices flowing. Once you’ve got a list of potential product ideas, plug them into Market Intelligence to discover which markets are duds and see if you’ve come across a gold mine.

Another similar method is to visit storefronts on Alibaba.com. Find these by clicking on the Supplier’s name in search results.

On the supplier’s homepage, you’ll see the products they offer. You can also navigate their products by the Product Categories tab.

As you’re combing through the storefront, you can plug the product ideas into Market Intelligence to research the market and determine if its a good fit for you. One cool feature of Market Intelligence is the ability to run multiple searches, up to ten, at once!

You may find that some markets are oversaturated, but with enough searching around, you’re sure to find your next money-maker.

With this method and the storefront shown above, here are some of the products I came across and did some quick research on: cosmetic bag (★★★.5), card holder (★★.5), ice bucket (★★★.5), and inflatable travel pillow (★★.5).

 

Niche Discovery Method

Put your thinking cap on. It’s time to discover some Amazon product niches. This method can help you find smaller product markets within more popular categories. You may find some golden nuggets, and you’ll likely come across some really goofy products. But bear with me here – sometimes finding the perfect niche requires thinking out of the box.

  1. Collect Items

Get up, and go grab 7-8 items that fall within our “good Amazon product” specifications. As a reminder, those are products that are small, light, durable, $10-50, high-margin, niche, and not dominated by a name brand.

Today in the office, I’ve picked up a water bottle, straws, yoga mat, coffee cup, gloves, scissors, and a laptop case.

  1. List Adjectives

Once you’ve got your items, get out a piece of paper and a pen. Write down ten common product adjectives. You can choose your own, or you can use these examples:

  • Mini
  • Large
  • Bulk
  • Travel
  • Personal
  • Industrial
  • For Kids
  • For Men
  • For Women
  1. Search Combinations on Amazon

For each product that you collected in step one, run a search on Amazon with each adjective attached to it. For example, I’ll search mini scissors, large scissors, bulk scissors, travel scissors, and so on. These search terms may seem a bit odd, but trust the process 🙂 Sift through the product results to see if you can identify a product niche within that search… maybe a product that you haven’t thought of before.

Don’t be afraid to veer off the path as you click through products and niches. You may just run into the perfect product opportunity.

When sifting through the search results for bulk scissors looking for interesting niches, I came across products like scissor caddy, rolling scissors, and desktop organizer. These are all potential markets that I wouldn’t have thought up on my own.

Here are some additional niche product markets that I came across in my searches:

Write down your list of niches. Now, some of these products are going to be horrible products dominated by huge review numbers or marginal sales. But that’s ok. Not every idea is going to be a home run.

After using this niche hunter method, you’ll have a solid list of product ideas for your Amazon product research. I even found a 5-star product 😉

Plug your ideas into Market Intelligence, our Amazon product research tool, and see if you’ve come across a winner. You’re now one step closer to determining what to sell on Amazon!

Want a tougher challenge? Head to your local Walmart, Walgreens, Target, or Home Depot and jot down the products you see that may be a good fit. Use Market Intelligence on-the-go on your mobile device, or go research-crazy when you get home!

 

10 Ideas Each Day

“You have to come up with a new way of thinking. A new way of having ideas. A new way of interacting with the outside universe. You’re in crisis. Time to change. Time to become an IDEA MACHINE”James Altucher

James Altucher is a best-selling author, entrepreneur, and venture capitalist. Years ago, he found himself at rock bottom, so he started coming up with ideas to make a change. He would take his waiter’s pad, go to a cafe, and write down 10 ideas each day. Some were business ideas, some were book ideas, some were solutions to problems he faced. In doing this, James strengthened his “idea muscle,” and the results were twofold: he could always come up with ideas when he needed them, and he came up with some really good ideas.

To help you brainstorm Amazon product ideas, I want to challenge you to strengthen your idea muscle. You’ll come up with good ideas, and after some time, you’ll be a more creative thinker. Sit down each day without distraction. Pick a category, and write down 10 product ideas.

This may seem easy, but you may discover that around number 6 or 7, your “brain starts to sweat,” as James puts it. Think about it: when you workout at they gym, the muscle building comes after you’re comfortable. If you stop lifting the weight when it starts to hurt, you won’t see results. When you’re brainstorming, get past the difficulty and push yourself. This is where you may find some of your golden nugget ideas.

And just like working out, you must make it habitual to make any sort of difference. Challenge yourself to do this everyday, and after lots of practice, you’ll become an idea machine. Of those hundreds of ideas, you’ll likely find some ideas for good products to sell on Amazon after a bit of Amazon product research using Market Intelligence!

Here are some categories to get you started:

  • Coffee, Tea & Espresso
  • Pet Supplies
  • Camping & Hiking
  • Computer Accessories
  • Storage & Organization
  • Office Supplies
  • Sports & Fitness

 

Research Your Amazon Product Ideas

After you’ve gone through the Alibaba Categories and Storefronts, Niche Discovery Method, and 10 Ideas Each Day exercises, you should have a list of potential product ideas. Now, you’ll want to do some extensive researching to determine which products will make the most sense for you and your Amazon business.

To understand whether or not a product market has potential, you’ll want to take many factors into consideration. These include, but are not limited to: average monthly sales across the market, possible monthly sales if you were to source this product, the sales/review ratio, sales trends, price and review count trends, the best selling period, and the number of reviews needed to sell well.

Sounds like a lot of research right? Well, it is. We won’t downplay it. It is crucial to do your research and understand a market before jumping in. If you go in blind, you’ll likely be blindsided and unsuccessful. But, if you know what you’re getting yourself into, you’ll set yourself up for success.

Luckily, Market Intelligence conveniently places all of the necessary information you need at your fingertips. You’ll understand where the market has been, where it’s at today, and where it’s headed in the future. You’ll recognize potential downfalls, trends, and crucial data. After looking through the market’s information on Market Intelligence, you’ll be confident in your decision to source or walk away from that product.

Check out Market Intelligence for free and take the next step towards sourcing your next home run product!

 

Related Blog Post: Why Your Amazon Product Research Tool is Costing You Thousands

5 Ways to Drive More Clicks to Your Amazon Listing

Improve your click through rate (CTR) today.

Raise your hand if you’ve ever felt personally victimized by Amazon? You create a listing, follow all of the rules, work tirelessly to attract buyers, and as a result … you make a few sales each day. Great.

You just cannot figure out how to drive more clicks to your listing, and it kind of makes you feel like Amazon is out to get you. We’ve been there, too.

But here’s the good news: there are steps you can take to increase clicks and sales. With the right strategy, you’ll be selling better than ever before. We’ll go through 5 ways to increase your click through rate, and by the time we’re through, you’ll know exactly what to do to drive more traffic to your listing.

 

  1. Sell FBA (Fulfilled by Amazon)

Although Amazon does not release Prime membership numbers, Consumer Intelligence Research Partners, LLC is able to make estimates based upon its regular analyses of Amazon shopper patterns. In June of 2016, the company estimated there are about 63 million Prime members, which is 52% of Amazon’s total customers.

Over half of Amazon shoppers are Prime shoppers. And what do prime shoppers look for? You got it: the Prime logo. They want fast, free shipping. If you’re selling FBM (Fulfilled by Merchant) and are not eligible for Amazon Prime, you’re potentially missing out on half of the people shopping on Amazon. Those shoppers don’t want to wait around for 5-7 days on top of the shipping charge they’ll pay.

Additionally, Prime members spend more annually … about twice as much to be precise. If your listing is just as good as your competition, but a Prime member can get your competition’s product in two days with free shipping, it’s an easy decision for that shopper.

Allowing Amazon to fulfill your orders for you will put you in a better position to grab more buyers simply because you’re filling the free two-day shipping criteria for over half of Amazon shoppers.

Shoppers can even filter search results to only show Prime products. Don’t miss out on those buy-ready shoppers looking for your exact product!

Check out this infographic covering FBA vs FBM to determine which fulfillment method is right for you.

 

  1. Find Your Most Profitable Price Point

Price is a major factor for driving clicks to your listing. Changing your price will impact your click through rate, which in turn will increase or decrease overall sales.

If your product is priced at $29.99, while every other product on page one is around the $19.99 mark, it’s likely that you won’t drive tons of clicks relative to competitors. It goes the other way too; a product at $10.99 on the same search result page may come across as too cheap (not to mention you might be an add-on item or start a price war with competitors).

You want to keep a competitive price on your product, but you want a price that is going to make people click and ultimately purchase. Often, click and conversion rates can vary greatly between ending the price in $.95 and $.99, or between $19.99 and $20.99. You want to find that sweet spot – the optimal price that is driving clicks and sales.

As an example, one seller used Viral Launch’s Split Testing tool to analyze the change in sales and conversions at different price points. By changing her price from $34.95 to $33.99, she saw a major increase in click and conversion rate, which would equate to over $6,500 more each month in sales!

You could be missing out on clicks and conversion because your price is a dollar off. Split test your Amazon product price to increase your clicks and conversions, ultimately driving more traffic to your listing.

 

  1. Use a Stellar Hero Image

Product photography plays a major role in helping a shopper determine pretty quickly whether or not they want to buy your product. Your hero image, or the main image that shows up for your product in search results, is the most important image in your photo set. A buyer will largely determine whether or not he wants to learn more about your product from this image.

As a shopper, you wouldn’t want to buy a product with a hero image that looks like it’s been taken by some schmuck in his basement with an iPhone 4. These types of photos don’t help explain what the product is and does, and they certainly don’t connect with the shopper.

The photo above likely won’t draw clicks as well as if the seller would invest in a solid hero image, like that of a similar product:

If you’re wanting to take your listing to the next level and aren’t sure where to invest, your photos are a great place to start. Your product photography set needs to:

  • Tell a story.
  • Build an emotional connection.
  • Accentuate all the product’s features.

Bettering your photos will increase your product’s perceived value and instill consumer confidence in your brand’s quality. With a professional, descriptive hero image, you’ll entice buyers to click and learn more about your product.

We highly recommend split testing your photos to see how shoppers are responding to different images. Changing your hero image could result in a sizable increase in clicks, and therefore overall sales.

 

  1. Increase Your Reviews

Since Amazon banned incentivized reviews back in late 2016, reviews are difficult to gather. And with the new option for shoppers to opt out of Seller Feedback, the pool of potential reviewers is shrinking. However, reviews are more important than ever for competing with top sellers.

Social proof on Amazon is everything. Shoppers trust other shoppers.

Work hard at gathering as many reviews as you can. You’re going to drive more traffic to your listing with 300 reviews than you will with 3 reviews (everything else the same). Implement a high-conversion email follow-up sequence, run sponsored ads, drive external traffic… Do what you have to do within Amazon’s ToS to increase your reviews. You’ll find that shoppers are more likely to click and purchase when other people have done the same thing and responded positively in the past.

 

  1. Earn a Badge

Having a Best Seller Badge serves as a sort of social proof, similar to reviews. When shopping on Amazon, people are looking for high-quality, low-price items. The best seller badge helps immediately show that this product is trusted by many shoppers, which communicates quality. It also appeals to our “follow the herd” mentality. “This must be good if everyone else is buying it.”

How do you get the best seller badge? Well, be the best seller 🙂 One simple way is to find a relevant niche category within your main category that sees a smaller average number of sales than the large category. Outselling the top seller in a smaller category makes it easier to obtain the badge. But, be careful not to remove your product from its main category when finding a niche subcategory. This will do a lot more harm than good. Learn more about the importance of categories in Amazon’s search results here.

The Amazon’s Choice Badge will also help to drive clicks, since Amazon is confirming the product’s value to shoppers. But unlike the Best Seller Badge, the Amazon’s Choice Badge is awarded by Amazon. Amazon selects products for this badge based on a variety of factors, ranging from rating to shipping speed.

Because of all the variables involved, it’s difficult to determine which badge has the greatest impact on clicks/conversions. But, with either badge, you’ll instill confidence in shoppers and increase your sales.

 

Capitalize on Your High Click Through Rate

Now you’re optimized for clicks. Woohoo! Time to capitalize with a promotion.

Increasing the visibility of an optimized listing will result in even more clicks and more sales.

Many Amazon shoppers don’t search past page one or two because they find what they’re looking for early in the search results, and they think the best products are listed first by default. Because of this shopper behavior, most sales on Amazon come from page one products.

If your product is on page 4, 5, 6, 25 … for your major keywords, you’re not being seen by the very shoppers who are searching for your product!

A product launch drives sales to your listing to increase your visibility for major keywords. When your product is in front of more shoppers, you have more opportunity for increased customer interaction. And with a listing that is optimized for clicks and sales, you’ll be in the best possible position to claim your market share.

 

Questions or comments on our 5 ways to drive more clicks to your Amazon listing? We’d love to hear from you in the comments below.

 

 

Related: The Limitation of Conversion Rate on Amazon

6 Amazon Keyword Research Tips from a Listing Specialist

Check out Market Intelligence, the most sophisticated Amazon product research tool

Amazon’s Opt Out Warning Email To Sellers: Here’s What It’s All About

The Amazon-seller community was sent into a bit of a frenzy yesterday after Amazon sent out a rather puzzling email. The message warned sellers about contacting buyers who have chosen to opt out of receiving unsolicited messages from sellers.

But don’t worry. Contrary to what you may have read in Facebook groups, the world isn’t ending, and email follow-up sequences aren’t dead (for the time being, anyways).

What actually happened?

What we know so far is this: Amazon added an option for buyers to opt out of all Seller Feedback in their Amazon account.

Then, Amazon sent an email to sellers informing them that “unsolicited” messages cannot be delivered to buyers who have chosen to opt out of receiving Seller Communication/Feedback emails.

Let’s take a look at the email from Amazon:

“Dear Seller,

We were unable to deliver the message you sent for order [002-xxxxxxx-1234567] because the buyer has chosen to opt out of receiving unsolicited messages from sellers.

However, even if a buyer has opted out of unsolicited messages, if you need to send them a message critical to completing his or her order, you can do it using Buyer-Seller Messaging:

Go to Manage Orders.

Click the buyer’s name in the list, which will take you to Buyer-Seller Messaging.

Select “Additional Information Required” as your subject, write your message, and click Send

If you tried to respond to a buyer and received a message that the buyer has opted out of unsolicited seller messages, please respond to the buyer on the original message thread (instead of starting a new thread) and make sure that his or her original message is included in your reply.

For your reference, the following messages are considered “critical” to complete the order:

Product customization questions

Delivery scheduling

Issues with a shipping address

The following messages are “not critical” to complete the order:

Requests for seller feedback or customer reviews

Order, shipment, or delivery confirmations

Proactive customer service (for example: product manuals, tips for using the product, FAQs, suggestions if something goes wrong)

Out-of-stock or delay notifications and offers of alternate products (please cancel the order instead)

Please don’t send messages to opted-out buyers for correspondence that isn’t critical to completing the order. Repeated violations of this policy may result in enforcement actions or loss of selling privileges.

Learn more about Buyer-Seller Messaging and what messages are considered critical to completing orders.

Sincerely,

Amazon Seller Support”

 

How does a buyer opt out of Seller Feedback?

Buyers can opt out, or unsubscribe from all Seller Feedback, a couple different ways.

  1. In the Communication Preferences Center in their Amazon settings
  2. Unsubscribing from emails sent from the Amazon Marketplace: marketplace-messages@amazon.com

1. Communication Preferences Center

In their Amazon account, a buyer can change their email preferences in the Communication Preferences Center. To do this, a buyer will go to Your Account > Message Center > Communication Preferences

From there, a buyer can update their Promotional Email preferences. By default, all boxes are checked, meaning that the buyer will receive emails about all topics listed.

A seller can choose to opt out of a few categories, or they can choose to check the box marked “Do not send me any marketing email for now” to opt out of all promotional emails.

Opting out of all marketing emails does include unsubscribing from all Seller Communications and Feedback, which are two boxes under Promotional Emails.

2. Unsubscribing from a Marketplace Email

Another way Amazon buyers can opt out of Seller Feedback is by clicking the unsubscribe link from a Marketplace email. When a seller sends an email from the Amazon Marketplace (email address: marketplace-messages@amazon.com) to a buyer seeking feedback, there is an unsubscribe option in the footer.

If a buyer follows the Unsubscribe link, they’re directed to a page on Amazon where they can unsubscribe from Seller Feedback specifically or from all marketing communications.

Can buyers opt out of emails from 3rd party services?

Yes.

When a buyer opts-out of emails from either the Communication Preferences Center in Amazon or through the Amazon Marketplace, they will, as far as we can tell, no longer receive marketing emails from any seller.

But wait… there’s more!

Thanks to the SPAM CAN Act of 2003, every email must include some form of opt-out. For this reason, Amazon and 3rd party Amazon Email Marketing Platforms include an unsubscribe option in the footer of every email sent.

Many of the major email follow-up tools in the Amazon space send out emails from addresses like this: xxxxxxxxxxxxxx@marketplace.amazon.com. Because the email isn’t coming directly from marketplace-messages@amazon.com as mentioned above, the “Unsubscribe” in the footer of the email does not take the buyer to Amazon to opt out of Seller Feedback.

Instead, if a seller sends emails through a 3rd party Amazon email marketing platform, and a buyer unsubscribes from the unsubscribe button in at the bottom of that email, the buyer’s email is only blacklisted from email sends from that specific seller.

Example: your buyer unsubscribes from your email you sent out using a 3rd party platform. You will not be able to send an email to that buyer through that platform, but other sellers with that same buyer’s information, will be able to send to them through any other 3rd party platform. (unless that buyer has already opted-out through the Communication Preferences Center or the Amazon Marketplace. In that case, the seller will receive the email from Amazon stating the buyer has opted-out)

As far as we know, there is currently no way for a 3rd party Amazon email platforms to know if that buyer has opted-out through either the Communication Preferences Center or the Amazon Marketplace.

One source did say there’s no current API that informs sellers and 3rd party marketing platforms of opted out buyers. And, according to that source, continuing to send emails to your buyers is just fine, until the API is finalized. In the near future, it is likely that the API will show which buyers have opted out.

Once this API is in place, sellers will, more than likely, stop receiving the opt out message from Seller Feedback, as 3rd party tools will implement a filter for opted out buyers.

Did a bunch of Amazon buyers opt out all at once?

Our theory is no. Some buyers on Amazon had already opted out of receiving marketing communications from Amazon. From the information we’ve gathered, we’re hypothesizing that when Amazon added the option to opt out of Seller Feedback, it was added to the list of marketing communications.

For buyers who already opted out, they were automatically unsubscribed from Seller Feedback emails.  

 

Should I pause my current email campaigns?

According to our source, you can continue running email follow up campaigns until there is a feature to view which buyers have opted out. However, keep in mind that pushing the envelope here hasn’t yet been tested, so results are unknown. The initial email from Amazon states, “Repeated violations of this policy may result in enforcement actions or loss of selling privileges.”

To feel more confident running your email campaigns, we recommend contacting Seller Support directly (and this may take a few tries as some representatives may not be informed of the situation). Explain that you have received these emails, you use Amazon’s API to get buyer information and send out follow-up emails, and you are aware that the API does not currently give information about whether or not a buyer has opted out of Seller Communications and Feedback. Then, ask for confirmation to continue sending follow-up emails until there is a way to determine if a buyer has opted out or not.

 

Conclusion

Are email follow ups dead? No way.

Put simply, Amazon is stopping emails from going to people who have unsubscribed from Seller Communications and Feedback in either the Communication Preferences Center or in the Amazon Marketplace. The company has implemented an email that triggers when a seller sends an email to a buyer who has opted out of Seller Feedback.

Since the Amazon review TOS change in late 2016, reviews have become increasingly more difficult to obtain. This has resulted in a massive increase in the number of emails being sent to buyers.

Inboxes full of feedback emails don’t make for happy customers. And we know that Amazon is all about the customer.

Before all of this, shoppers didn’t have an easy one-time unsubscribe. Yesterday, Amazon added that option in the buyer’s best interest. Now, it’s more important than ever to make sure your feedback emails are straight, to the point, and engaging.

Is the world ending? No. Many buyers will not opt out of Seller Feedback and Communications. Once the API provides a way to view a buyer’s opt out status, email follow-up tools will implement a feature to smooth out the bumps.

Gathering reviews is now even more difficult as the pool of potential reviewers gets smaller and smaller. Be on the lookout for new, inventive ways to gather reviews as Viral Launch is working on a number of creative solutions to this issue and is excited to let everyone know more soon.

 

Please leave questions and comments in the comments section below. We’d love to hear from you!

FBA vs FBM: A Full Comparison for Amazon Sellers (Infographic)

FBA is Fulfillment by Amazon. FBM is Fulfillment by Merchant.

We all want to make money. And most of us would like to do it from the comfort of our home. Or, if you’re like me, from a warm sandy beach. Just look at our Google search suggestions, and it’s pretty clear that we, as a general population, are looking for a great opportunity to make some extra cash. 

While it may not be for everyone, selling on Amazon is a great way to make money. With the right strategy, tools, and mindset, selling on Amazon can be made simple.

There are a few different ways to sell on Amazon, including Fulfilled by Merchant (FBM), Fulfilled by Amazon (FBA), Vendor Express, and Vendor Central. Today, we’ll compare FBA vs FBM by going through the pros and cons of each. When we’re finished, you’ll have a good understanding of the differences between Fulfilled by Amazon and Fulfilled by Merchant.

Let’s jump into FBA vs FBM.

What is Amazon FBA?

FBA means Fulfilled by Amazon. “You sell it. We ship it” in Amazon’s terms. With FBA, the seller stores products in Amazon’s fulfillment centers where Amazon will pick, pack, and ship those products.

How does FBA work? As the seller, you’ll set up FBA in your Amazon account. Create your product listings, prepare your products, ship your products to Amazon, and let Amazon pick, pack, and ship your items as customers order your products.

Amazon FBA Pros:

  • Prime eligibility. Your products are automatically eligible for Amazon Prime free two-day shipping and other Prime benefits such as free shipping and increased chances of winning the Buy Box. With Prime, you’ll likely sell more inventory, since your product is associated with Amazon. The Reputation Institute named Amazon the #1 most reputable global company among the American general public, so it’s safe to say that shoppers typically trust products fulfilled by Amazon itself.
  • Hands-off fulfillment. Focus on important aspects of your business without worrying about fulfilling orders. FBA provides a simplified process of hands-offpacking and shipping. Amazon will also store your inventory in its warehouses, so that you’re not stuck with hundreds to thousands of units scattered across your living space.
  • Buy Box advantages. The Buy Box is the CTA (Call to Action) that leads Amazon shoppers to purchase the product on the product listing. The Buy Box is found on a product page and contains the price, shipping information, seller, and an “add to cart” button. When multiple sellers are selling the same item, one seller will “win” a purchase made on the Buy Box, while other sellers can be found underneath the Buy Box. When Amazon shoppers buy a product, they do so through the Buy Box 82% of the time (as opposed to the “Other Sellers” section). This is why it’s so crucial to win the Buy Box as often as possible. When you’ve got the Buy Box, you’ll likely get the purchase. Many factors determine who wins the Buy Box: from seller rating to order defect rate to customer response time. One of the biggest factors in determining who wins the Buy Box is fulfillment method. Generally, an FBA seller can set a slightly higher price than an FBM seller and still win the Buy Box.
  • Multi-channel fulfillment. Access fast, trusted shipping by Amazon for orders made from other sales channels. Amazon will store your inventory in its fulfillment centers and will pick, pack, and ship them to customers when products sell on your own site or other e-commerce sites. This makes integrating FBA into other channels fairly effortless. Amazon handles the details to save you time, so that you can focus on your business.
  • Lower shipping rates. Depending on the size and weight of your product, the fees associated with selling FBA will typically be smaller than shipping costs you’d spend fulfilling the orders yourself. Amazon is the largest online retailer in the world, and with that comes pretty drastic shipping discounts. Take advantage of those discounts by fulfilling through Amazon. As an example, to ship a 4 pound toaster from San Francisco to New York City in 2 days with USPS, it’d cost $20.05. Talk about crushing margins! With FBA, you simply ship your products to the Amazon warehouse and let Amazon handle the rest of the fulfillment process.

Amazon FBA Cons:

  • Additional fees. FBA fees include fulfillment fees, monthly inventory storage fees, closing fees, and order handling fees. Depending on the product’s category, you may run into a few additional fees, such as a high volume listing fee. You’ll also need to consider the cost to ship the product to Amazon’s fulfillment centers. On top of that, you may run into long-term storage fees and Q4 storage fees.
  • Limited access to inventory. Because your inventory is in Amazon’s fulfillment centers, you’ll have limited access to your products. Inventory can also be harder to track without a hand in the process. Further, if inventory issues arise, you must rely on Amazon to resolve the problems or have inventory shipped back to you.
  • Tax Obligations. Contrary to what you may think, Amazon does not automatically collect sales tax for the seller. To enable tax collection on purchases, sellers have to provide their state tax registration numbers for each state they want Amazon to collect tax for. Sellers can then enable Amazon sales tax collection within the Tax Settings in Seller Central. Amazon will store the inventory in many warehouses across different states, which will constitute a sales tax nexus (or significant presence) in those states. If a seller has a sales tax nexus in a state, he or she has to collect sales tax from people who buy the product and live in that state. As an FBA seller, It’s important to understand your tax obligations.
  • Preparing products. Labeling products can be a tedious process, especially for newbie Amazon sellers. Each unit must be labeled so that the correct item can be picked up from Amazon’s inventory and shipped to the customer. There are two kinds of barcodes that you can use to identify your products: manufacturer barcodes or Amazon barcodes. However, Amazon does provide the option for eligible products to have Amazon apply barcodes for you for a per-item fee, called FBA Label Service. You can also speak to your supplier and have them label for you to help save on these costs.
  • Multi-channel fulfillment is pricey. If you choose to use FBA multi-channel fulfillment, you’ll incur some additional, hefty fees

What is Amazon FBM?

FBM means Fulfilled by Merchant. With FBM, the seller lists the product on Amazon and handles storage and all aspects of order fulfillment.

How does FBM work? As a seller, you’ll set up an Amazon account. Create your product listings and store, pack, and ship the products as customers order them on Amazon. You’ll take responsibility for any late, missing, or damaged arrivals.

Amazon FBM Pros:

  • Hands-on fulfillment. With FBM, you have more control over inventory, and some sellers certainly see this as a benefit. You store, pack, and ship products, so you can access your inventory whenever you need it. This allows you to take more ownership of the actual fulfillment process.
  • Fewer Amazon fees. Selling FBM, you’ll skip out on paying the fulfillment fees and storage fees associated with selling FBA. You’ll still incur referral fees and closing fees.
  • Opportunity for Prime. Seller-Fulfilled Prime allows all Amazon sellers to access FBA benefits without the increased FBA fees. The criteria for approval to Seller Fulfilled Prime is pretty extensive, and includes having good standing with a Professional Account, existing premium shipping order volume and outstanding performance metrics.
  • Slightly higher margins. Because you’re paying fewer fees without having Amazon fulfill the orders, you’ll likely make slightly more on each sale (depending on the product). However, you’ll likely drive less sales, especially if you’re not Prime. Over half of Amazon shoppers are Prime, and many times they’ll want Prime products, since they’re paying annually for free two-day shipping.

Amazon FBM Cons:

  • More responsibility. When selling FBM, responsibility falls on you. Packaging, shipping, managing inventory… It’s all you. This can be a pro for some sellers, but it gets pretty daunting with high volume products. You’ve got to be on the ball all day, every day, including weekends and holidays. Amazon isn’t there to take the blame if something goes wrong, so be ready to stay on top of everything.
  • Not automatically eligible for Prime. While you can be Prime using Seller-Fulfilled Prime, Amazon will make you work for it. And, you’ll have to constantly stay on top of your game to keep your seller metrics clean.
  • Buy Box is harder to win. Because fulfillment method is a major factor in determining who gets the buy box, FBM sellers will have a harder time getting and keeping the buy box than FBA sellers. FBM sellers may have to set a lower price to win.
  • Overhead costs. – While you won’t pay fulfillment and storage fees selling FBM, you will likely have more overhead costs, including your own storage, fulfillment, and shipment expenses.
  • Missing out on Prime members. Because over half of Amazon shoppers are Prime, 2-day free shipping with Prime is often a purchase criteria. Without being Prime, you’re missing out on many customers who many have purchased your product if it were Prime. Again, you can enroll in Seller-Fulfilled Prime, but it’s a sizable task.

Should I use FBA or FBM?

FBA vs FBM: “Which is better for me?”

FBA is typically best for high volume, large margin products. This type of fulfillment is for sellers who are ready/willing to drop the selling price to the lowest possible profit point if need be.

FBM is generally good for smaller scale, small margins products or one-offs. Fulfilled by Merchant allows sellers to take control of the fulfillment process without crushing small margins.

Ultimately, there’s no perfect formula when it comes to FBA vs FBM, and it’s up to you and your business’ needs. If you’re still not sure which fulfillment method to utilize, reach out to a Amazon Seller Coach, who will be happy to assist you throughout the entire process at no cost to you.

So, are you thinking about selling on Amazon? Make sure you do your research, so you don’t get into a bad product market. Check out Viral Launch’s Amazon market research tool, Market Intelligence, for extensive real-time and historical data you’ll need to make informed sourcing decisions.

FBA vs FBM: Infographic

 

When it comes to FBA vs FBM, which do you prefer? We’d love to hear from you in the comments below.

FBA vs FBM: A Full Comparison for Amazon Sellers

Related:

Free Amazon FBA calculator

How to Sell on Amazon: The 3 Keys to Success

6 Amazon Keyword Research Tips from a Listing Specialist

The Limitation of Conversion Rate on Amazon

Let’s say I sell a product that is more expensive than my competition. It is of better quality than my competitors, the product listing is well written, and my conversion rate is 25%. Should I increase the price to test the limits of my conversion and see if I can make better profit?

This seems like a logical question, right? One logical answer would be to either sit back and enjoy a rather satisfactory conversion rate. Another would be to perhaps try out some split testing and see if that rate begins to fall as the price rises.

Conversion can be a great data point to understand how customers are responding to your listing. If your conversion is really low, it tells you that there is likely something about your offering that is causing shoppers to pass on your product. It could be something as simple as an unattractive photo or word choice on a bullet, or it could be something a little more challenging to resolve, such as a poor review. It could also indicate that shoppers in the category tend to bounce around and explore their options a bit before settling on a product.

While conversion rate can give you some perspective, it doesn’t paint the whole picture. Let’s now return to the original question (because of course, it is a trick question):

What conversion rate doesn’t capture is the number of people actually interacting with your listing. What if I only made four sales in a month? Yes, a 25% conversion rate is great but if only 16 people interacted with my listing, does conversion matter? In this case, I’m probably paying attention to the wrong metric.

If you’re selling a high value item, you might be happy with four sales a month, but this probably isn’t the case. You could have one sale and a 100% conversion rate. In other words, if a product is listed on Amazon, and no one is around to buy it, does it make a sound?

 

What is a Conversion Rate?:

A conversion rate is the number of sales divided by the number of interactions (people clicking on your link). If 16 people click on your listing and 4 of them buy, your conversion rate is 25%. But as we’ve already discussed, while a low conversion rate most commonly means there may be a problem with your listing, a high conversion rate does not always signify a successful product. To access your conversion rate you will want to log into Seller Central, go to Reports, Business Reports, and finally, Sales and Traffic. You will be able to locate it in the “Order Item Session Percentage”.

The Limit of Conversion Data:

The number one problem with spending too much energy analyzing your conversion data is that there could be a much larger limiting factor at play.

You can have a high conversion rate, but if you’re ranking on page 20 for every major keyword, the reason for your conversion rate could be that you’ve got a great offering but almost no one ends up finding it.

Alternatively, and potentially what is occurring in the question asked, maybe you have a great conversion rate and are on page one for some major keywords, but you’re not making many sales. You could have a situation where upon further inspection of your listing, shoppers are inspired to buy, but something is very quickly forcing the majority of shoppers to overlook your product.

For instance, you could have a great product, but it’s priced much higher than the competition. If someone clicks on the listing, they’ll realize that the improved quality is worth the price but most shoppers will skim through it in search of a more affordable option.

 

What should you be asking?:

While conversion rate is not a bad piece of intel to have, at the end of the day, selling on Amazon is all about one thing…THE MONEY. In other words, you must look at your conversion rate from a broader perspective: in the context of your visibility, your sales numbers, and your market share.

A more appropriate question is something like this:

I sell a product that is more expensive than my competition. It is of better quality than my competitors, the product listing is well written, and I’m selling 40 units a day with a healthy profit margin. Should I increase the price to test the limits of my revenue and see if I can make better profit?

With regards to this question, the answer is yes*.

The asterisk is that you shouldn’t just test a higher price, you should test a lower price too.

Let’s say you’re selling the product for $25 with a profit margin of $10 and you’re making 40 sales a day ($400 profit).

Maybe you up the to $26 to press your luck ($11 profit margin) and you still sell 40 units a day ($440 profit).

But what if you drop your price by a dollar to $24 ($9 profit margin) and you end up selling 80 units a day? Now you’re making a profit of $720.

The point is, everyone selling on Amazon has different metrics of what success is, but all of those metrics of success are all based on (you guessed it) the money.

 

The Conclusion on Conversion:

Among Amazon sellers, we frequently see questions and concerns when people get held up by the plethora of data points that they have to comb through at any given time. Whether it’s BSR, or conversion, or how your product is categorized, you need to ask yourself what the data is actually telling you. If that data is not directly correlated to how much money you’re making, it’s probably not worth focusing too much attention on.

Conversion rate can absolutely hint at potential problems or successes with your listing, but it by no means is an absolute sign of a successful product. You could have a 100% conversion rate selling expired meat on the internet. No shopper will even look at your listing, but eventually maybe some sicko buys it. Boom! One interaction/one sale.

The point is: to be effective on Amazon, you need to determine your metric for success, and you need to ask the right questions to achieve success. Use conversion; use BSR, and determine what you can learn from it and what you can’t.

You can make almost no money and have a high conversion rate, or you can make a lot of money with a ton of visibility and a low conversion rate. It’s just about asking the right questions and seeking the right answers.
On a final note, if you are looking for answers and wish split test some elements of your listing, check out Viral Launch’s split testing tool at listing-dojo.com.

How to Sell on Amazon: The 3 Keys to Success

You’ve heard the crazy success stories, like how one ambitious seller made $40k in his first 30 days selling on Amazon. Perhaps you have a mortgage to pay, a family to feed, or student loans to pay off. Or maybe you’re looking to invest in something that will take your income to the next level. Or you might be trying to build a brand you can eventually sell for 7 or 8 figures. Whatever position you’re in, you are wondering how to sell on Amazon.

You’ll find loads of information out there on different podcasts, blog posts, webinars, and tutorial videos. Yet one of the most common issues that arise with sellers is: I don’t know where to start. It’s easy to get lost in all of the information about how to sell on Amazon.

We’re here to break it down into three easy steps. Whether you’re looking at selling retail arbitrage or private-label, how to sell on Amazon can be simplified into three keys to success: start with a great product, set up your listing to rank and convert, and get your product in front of the client.

 

How to Sell on Amazon Key #1: Start with Sourcing a Great Product

What makes a great Amazon product? That’s a loaded question, but thanks for asking. I’m happy to walk you through it.

First, I’ll define a bad Amazon product. Perhaps that’s easier. There are exceptions to these universal truths, but generally speaking…

A bad Amazon product market is one that has:

  • Extremely low sales. You likely don’t want to get into a product market that is averaging monthly sales in the low double digits year-round.
  • A sales/review ratio of 1 or less. You have to have a competitive amount of reviews to sell well among the top sellers because of social proof. Shoppers trust the opinions of other shoppers, and the more (good) opinions you have, the better. With a decent review strategy, a seller could expect to see roughly around 6 reviews for every 100 sales. For a product market seeing 1,000 monthly sales with 1,000 average reviews (a review ratio of 1), it would take over 16,000 sales to reach 1,000 reviews. I’d suggest staying far away from this market. At 1,000 sales/month, that would take around 16 months to achieve. Avoid these types of markets and get into one with an easier barrier to entry. Note: Markets with a ratio of 1 or less may make sense if it is a natural extension of your brand. With that said, generally only the elite sellers with deep pockets are able to make these markets work.
  • No popular search terms on Amazon. In most cases, inventions aren’t great for Amazon. The benefit of selling on Amazon is the ability to jump in front of traffic that is already there. If customers are not already searching for terms most relevant to your product, the likelihood of high volume sales is slim. If no one knows what your brand new product is, or even how to search for it, then Amazon is likely not the platform for you.
  • Extremely low margins. Unless you have the capacity to move an insane amount of inventory, stay away from products where you’ll make less than $1 per sale. This is especially true in markets where there isn’t a ton of demand.

A great product to you may be a not-so-great product for me. It all depends on your goals. For instance, I might think 20 sales/day for a product sounds great, where you might want 40+. I might want to dominate a smaller niche, where you might want to try to compete with big, established sellers in a larger market. To define a good product to sell on Amazon, you must take your expectations and goals into account. However, there are some things that apply to all good Amazon products.

Generally, a good Amazon product market has:

  • Sales that align with your goals. I won’t give hard numbers here, but you’ll just want to ensure that the product you source sees monthly sales that align with your goals. Those numbers will widely vary from seller to seller, and that’s totally ok. To understand what kind of sales you can expect, look at how the market has performed historically, as well as how it’s performing now in context. Does the product sell consistently? Is the market increasing in popularity? Are sales declining? These are all questions to consider when looking to source a product.
  • A high sales/review ratio. This means the product market has more sales than reviews. Reviews are generally the greatest barrier to entry for a market. The lower that barrier compared to sales potential, the better. We generally consider an average market ratio of 3 or more to be desirable. If you can find a ratio of 5-10, then you may have struck a gold mine.
  • Room for improvement. There are many markets on Amazon with subpar listings: novice label and packaging design, amateur photos, sloppy copy, and low review ratings. These are great opportunities to source a high-quality product with an outstanding listing. There’s so much potential to position yourself as the best option on the market.
  • Healthy margins. Of course, you want to make money on each sale. We typically don’t recommend sourcing any product with less than a 30-40% expected profit margin. This leaves room for unexpected costs or price competition in the market.

To determine if a product market is a good fit for you, you’ll want to evaluate the product’s estimated monthly sales, both historical and present, sales/review ratio, average review quantity, average price trend, best selling period, sales pattern, and more. To aid you in your product research, we’ve come out with an extensive tool to show you all the data you need when making sourcing decisions.

Check out Market Intelligence, our Amazon product research tool, to see which product may be a good fit for you.

 

How to Sell on Amazon Key #2: Set Up Your Listing to Rank and Convert

Now you’ve got a great product. You’re off to a good start. But a great product isn’t enough. You could have the best product in the whole world, but if you don’t have an awesome Amazon listing to show it off, you might as well have no product at all. There are two different types of conversion rates: click conversions and on-page conversions. Click conversions refer to how many shoppers click on the listing when they see it in search results. On-page conversions refer to how many people buy your product when they’re on your listing.

In a perfect world, every single time someone saw your listing, they’d purchase the product. In the real world, we want to get as close to that perfect world as possible. There are a couple of key listing elements that you’ll want to master for optimum conversions. Your photos, price, reviews, and copy all play a major role in a shopper’s decision to buy or not buy.

Master your photos.

Product photos are perhaps the most important element of a listing when it comes to both click and on-page conversions. The key to great Amazon photos is having professional photos that tell a story, build an emotional connection with the shopper, and accentuate all the product features. If your photos look unprofessional, rushed, and non-representational of the product, a shopper is not likely to click or purchase. A buyer doesn’t want to feel like they’re getting the product from some amateur in their garage. However, with the same product and aesthetically-pleasing, descriptive photos, a shopper is much more inclined to buy. Good photos communicate high quality. Take a look at the photos below. If the listings are very similar (price, information, reviews, etc.) and photos are the only varying aspect, which product would you choose?

OR

         

Compete with your price.

Price is a very important factor for click through rate. Shoppers are unlikely to click on your listing from the search results page if your price is too high, which will be detrimental to your click conversions. Again, place yourself in the shopper’s shoes. If most iPhone chargers on page one are around the $7.99 mark, it’s unlikely that you’ll click on one that is $15.99. It’s important to make sure that your price is comparable to surrounding listings to achieve the most clicks possible.

Rack up your reviews.

Ever since Amazon’s policy update regarding giving products in exchange for reviews, reviews are harder to come by. But, reviews still remain the #1 factor on Amazon for social proof. Think about it: when you’re shopping on Amazon, and there are two similar products, one with around 10 reviews and one with over 2,000 reviews, which one are you more likely to consider buying?

While the number of reviews isn’t actually an indication of sales or even quality, it helps shoppers to understand that other people have bought the product. They can then be more confident in their decision to buy the product, since many others have bought it and given it a good rating. For this reason, you’ll want to work hard to gather as many reviews as possible right from the start. Here are some tips to getting initial reviews:

  • Implement a killer email follow-up sequence. To make sure that you are capitalizing on every sale and gathering as many reviews as possible, you’ll want to send out follow-up emails asking for reviews and feedback. Keep in mind that tons of Amazon sellers are doing this exact same thing, so keep the copy short and to-the point, making it easy for the reader to find the call-to-action. Typically, we recommend sending an email seeking a review 5 days after delivery, and then another email seeking seller feedback 6 days after delivery. The industry average for reviews is about 1%, which seems a bit low, doesn’t it? Viral Launch’s Review Booster sees about a 5% review return on the email copy, and if you’re interested in receiving further guidance or getting copy for your sequence, check out our Review Booster service.
  • Run sponsored ads. Conversions likely won’t be great with a low quantity of reviews, but sponsored ads are a great way to drive some initial sales. New products typically get more sessions, but few sales may also mean fewer impressions. Basically, sponsored ads can be hit or miss. But, it’s generally worth losing a bit of money up front to drive initial sales.
  • Start with a low price. We suggest listing your product at about break even, or as low as you feel comfortable, to help get initial sales. But, just be careful here to not become an add-on item or start a price war with competitors.
  • Drive external traffic. This can be a more expensive option, but external traffic has the potential to help with gathering initial reviews. Having a customer list can be leveraged for initial sales to drive reviews. Driving external traffic is also a great way to increase keyword ranking, as Amazon rewards those who bring in new customers from outside markets.

Optimize your copy.

Copy is INCREDIBLY important for indexing and keyword ranking, but it also serves to describe your product to a shopper. What exactly is the shopper getting? What makes your product unique? What are its special features? How do you use it, and what can you use it for? These questions all need to be answered through your title, bullet points, and description. If the listing doesn’t fully explain the product, you risk losing out on buyers who want to know exactly what they’re buying. While photos should accurately portray your product, the copy should back it up by explaining what a photo cannot.

With great photos, a good price, a competitive number of reviews, and sales-inducing copy, your listing will be set up to convince a shopper to buy your product. Now, it’s time to get in front of those shoppers!

 

How to Sell on Amazon Key #3: Get Your Product in Front of the Shopper

So you have a great product. You have an awesome listing that’s going to convince a shopper to buy it. Now, you need to become visible. The cool part about Amazon is that you don’t have to find the buyers. They’re already shopping on the site for your product (assuming you followed Key #1!). But now, the buyers have to find you.

This can be done through ranking on page one for the important keywords (or customer search terms) associated with your product. Think about it this way… You need a new charging cable for your phone, so you head to Amazon and type “iPhone charger” into the search bar. You head right to Page 14 of the search results and buy the 7th product from the top. Wrong. You’ll probably look through the first – and maybe the second page. But you likely won’t get any further than that because you find what you’re looking for on page one.

As a seller, it’s important to understand this buyer behavior. The products that rank are the products that sell (so long as they’ve got great listings. Don’t forget Key #2). The largest factor for ranking on Amazon is sales. The goal is to get as many eyes on the listing as possible. You need to drive sales in order to rank for high-volume keywords associated with your product.

From the beginning, you may see a couple organic sales each day, simply by indexing (showing up somewhere) across all related keywords. You can increase these daily sales by running Sponsored Ads. Another great way to kick-start your product’s visibility is to run a promotion. With Viral Launch, you can run a discounted giveaway that will target a specific keyword and increase the product’s rank, putting you in a perfect position to be found by shoppers who are searching for your product. The sales from that promotion will also be funneled through the words in your title, giving each of those keywords a ranking boost (which, again, is why Key #2 was so important. Optimize your title!). For more information on how to launch or where to begin, reach out to one of our dedicated seller coaches who will be happy to assist you.

After a strategic Viral Launch promotion, you’ll be ranking on page one for a main keyword and visible for many other related keywords with thousands and thousands of eyes on your listing. And now, you’ve got a great product, you’ve got a listing that converts, and you’re easily found by shoppers. You’ve just mastered how to sell on Amazon.

 

How to Sell on Amazon: Tangible Next Steps

Now that you’ve got an overview of how to sell on Amazon, it’s time to go for it. You can make excuses because it’s easy to do. Not enough time, not enough resources, not enough information. Or, you can start. And you can do it with the help of industry experts.

1. Set your expectations and goals. How much money are you wanting to spend up front? What are your monthly sales goals? Are you in this for the long run, and do you want to possibly expand to more products in the future? How much time do you want to dedicate to this Amazon business? What is your capacity to run day-to-day operations? Knowing your expectations and goals will be important as you move forward with determining your course.

2. Start your product research. Remember, it’s crucial to start out with a product that is going to set you up for success. Research possible product markets that you may be interested in. Look at the current top sellers; how are they performing now, and how have they performed in the past? Know how many sales you could expect if you were selling among the top sellers; is this range within your sales goals? Check out the market as a whole: is it on the rise or declining? Know the product’s best selling period; is it seasonal or year-round? Look into how difficult the barrier to entry will be for the product market; will you have to gather thousands of reviews to be competitive? Understand what your profit margin will be; will it be within your goal range? For answers to all of these questions and more, check out Viral Launch’s Sourcing Tool. You’ll find the real-time and historical data, trends, and information that you need to research potential product markets…all at your fingertips.

3. Reach out to suppliers. Check out different sourcing sites to find one that you like. If you’re a newbie, look into Alibaba, which is easy to navigate and popular among Amazon sellers. Reach out to potential suppliers through the internal messaging platform on the site to get a feel for the total expected cost, including unit and shipping costs. If you are sourcing on Alibaba, we recommend filtering results to Trade Assurance, Gold Supplier, and Assessed Suppliers only. That way, you know you’re dealing with suppliers who are established and reputable. You can filter for these results by checking the Supplier Types on Alibaba search results. Send them a brief message, showing interest in their product and inquiring about pricing and item information.

4. Connect with a seller coach. Send a message to launches@viral-launch.com to work with an expert Amazon coach free of charge. They’ll communicate how to sell on Amazon by walking you through the next steps in your individual journey, offering tailored assistance, and helping to validate or invalidate your product idea(s). From conception, our seller coaches will help you to source, launch, and dominate on Amazon.

 

Conclusion

Selling on Amazon seems daunting. It’s a leap. But we believe in you. When wondering how to sell on Amazon, it really comes down to sourcing a great product, having a listing that converts, and being easily found by shoppers.

Viral Launch offers software and services for every step of your Amazon journey. We’ve helped launch hundreds of successful Amazon businesses. Not only do we know what we’re talking about, but we’ve got the data and experience to back it up. Our seller coaches would love to help you get started and can answer any upfront questions that you may have about how to sell on Amazon. No more excuses. It’s time to claim your market share of the largest e-commerce platform in the world!

Did you enjoy our post about how to sell on Amazon? We’d love to hear from you. Leave your comments below!

How to sell on Amazon: the 3 Keys to Success

Private Label Space Camp | Boldly Going Where No Amazon Conference Has Gone Before

 

If you’re involved in any of the online Private Label Amazon Seller communities (i.e. social media groups, podcasts, forums boards, etc.) chances are you’ve heard of or attended an e-commerce or Amazon conference.

An Amazon conference can be a great opportunity to learn from experts in the field, network, and discover what tactics other are utilizing to achieve success. If you have attended such an event, you know that to pull the most valuable information out of the experience, you have to sift through a deep and varied pool of presentations. Much of the information at an Amazon conference can be on topics that you are already well versed in or pertain to sellers in retail arbitrage. While this information can be interesting, it may not relate to you specifically as a private label seller. Additionally, you invest a lot of money on travel, accommodations, and tickets; get flooded with all kinds of information; and are then left to your own devices to apply this new information to your own Amazon business.

The Viral Launch team has attended multiple Amazon conferences. They’re a fantastic way to immerse yourself in the Amazon seller community, network, and learn about industry trends and seller concerns. However, we have noticed a limited emphasis on the unique techniques and problems of the private label seller and have since come to realize that there is a need for a different kind of experience.

While all the major e-commerce conferences are thinking bigger–more attendees, more speakers, more expensive programs–we’ve decided to think smaller. What can we do to benefit the individual private label seller? What can we do to provide information that is 100% relevant to your Amazon business? How can we help sellers dramatically improve their business and walk away with a tailored strategy and deliverables for success?

Out of these questions we developed the Viral Launch Private Label Space Camp.

The New Frontier of Amazon Seller Conferences:

Unlike any other seller experience currently available, our Space Camp is catered to your business specifically. Instead of a large, annual Amazon conference, we will be hosting three sellers per month, inviting them to Viral Launch Mission Control in the heart of downtown Indianapolis, Indiana.

Instead of sitting through speeches that may or may not relate to you as a seller, you will sit in with two other sellers in forum discussions and Q&A sessions where you can have your specific questions answered and your specific concerns discussed by Amazon experts responsible for running over 15,000 product launches and building some of the most successful private label brands on Amazon.

You’ll have the opportunity to sit down with our industry recognized CEO to discuss your business and identify the strategy and tactics you need to take your business to a whole new level.  

Instead of sitting in a large group, you will have ample one-on-one time with our team to discuss strategies to grow your Amazon business.

Perhaps most importantly, in addition to leaving with a customized strategy on how to improve your business, you will consult with our expert coaches, photographers, and copywriters who will rework a listing for you free of charge!

What makes our Private Label Space Camp truly unique is that rather than having a few industry experts talk to a large group of Amazon sellers, you will have a whole team of industry experts who will talk to you and work with you and your business specifically.

 

How the camp works:

The day will start with our 3 sellers arriving at Mission Control for a breakfast meet-and-greet, and introductory discussion where you will be able to introduce us to the specific product you’re working with and ask our experts any initial questions you may have.

From there, we will move into one-on-one workshops with our coaches, copywriters, and photographers. You will be able to discuss your product and brand, have your questions answered, and learn about what goes into a quality listing.

Workshops will include:

  • Listing Optimization
  • Photography
  • Review Boosting Email Followup
  • Split-Testing
  • Promotional Launches
  • Product Validation

In addition you will be afforded the opportunity to see how Viral Launch is building new tools to make you a more efficient seller, discuss your individual concerns, and consult with our experts on improving your listing.

Breakfast, lunch, and dinner are all included and there will be opportunities throughout the day to further talk with members of our team as well as your fellow sellers.

What you get:

The Viral Launch Space Camp is not just about discussing what goes into creating a quality listing. After consulting with our team, you will receive product photography, a full listing optimization, and review boosting email campaigns with management. You will also receive a free promotional launch, access to our split testing and product validation tools, and long term access to our personal coaches.

This one-of-a-kind seller experience will facilitate your questions, concerns, and needs as an Amazon seller. Return home with tangible benefits, like a professionally produced listing to help you sell your product more effectively.

 

How to Enroll:

With a limit of 3 sellers per session, our Private Label Space Camp attendees are selected through an application process. To apply, submit your information and product on our Private Label Space Camp page. If we think you’ve got what it takes and are serious about improving your private label business, we will contact you about next steps.

If approved, admission for the camp is $5,000 and will include a full day of one-on-one access to our team, masterminding sessions with other high level sellers, and a suite of listing services. Travel and lodging not included.

***SPECIAL INTRODUCTORY OFFER***

To introduce our brand new Private Label Space Camp, we will be running our first camp at an introductory price of $2,500 instead of the typical $5,000 price. And, one lucky applicant will receive an all-expenses-paid opportunity to attend. For this seller, we will cover airfare, hotel, and attendance to the camp. To sign up for our Space Camp or find out how you could win an all-expenses-paid experience, click here.

Book your ticket to the Viral Launch Private Label Space Camp Today!

 

9 Common Launch Mistakes to Avoid

What is the key to success on Amazon? It’s a pretty simple process when you break it down: source a great product, set up a listing to convert, and get in front of shoppers. Here at Viral Launch, it’s our goal to help you succeed every step of the way. To get your product in front of shoppers, one service we offer is called product launches, which increase your visibility on Amazon and put you in a position to sell.

We run over 200 launches each day, and we’ve seen some awesome successes and some unfortunate failures. To help you learn from past mistakes, we’ll share 9 common launch mistakes to avoid when running a promotion with Viral Launch.

Watch our How to Launch course to set yourself up for success.

 

What is a Product Launch?

When it comes to achieving rank on Amazon, sales are king. With Viral Launch promotions, we drive sales to your listing through product giveaways. We do this to promote brand awareness, which passively increases keyword ranking. For a launching period of up to 12 days, a seller will give a number of discounted units, typically for 85-95% off, targeting a specific keyword. As these sales are attributed to the keyword, the listing will move up the ranks. The goal is to reach page one, increase the product’s visibility to shoppers, and ultimately increase organic sales!

One-time-use coupon codes, coupled with a Max Order Qty. of 1 allow buyers to purchase one unit at the discounted price. At a pre-determined launch time, the product goes up on our buyer site, where everyday Amazon shoppers grab their favorite coupon for the day. The shopper is sent to your product on Amazon and purchases with his or her coupon.

The launch results typically take a couple of days to take effect, but you should start to see a change in rank anywhere from day three to day seven of the launch. Once you’re ranking, after the promotion is completed, it’s up to the listing and reviews to convert well to maintain rank. If you’ve got a fully optimized listing with great photos, a great price, and a competitive number of reviews, you’ll be in the perfect position to outsell your competition – woohoo!

Check out our Amazon How to Launch course, which will walk you through how to set up a launch step-by-step.

 

9 Most Common Launch Mistakes

We’ve run over 14,000 launches and have seen countless launch mistakes. Big… Small… We’ve seen them all. Here are some common errors to avoid when setting up your launch in the Launchpad.

 

1: There Was No Consultation with a Seller Coach.

Access to a Seller Coach is a free resource to sellers who want to utilize Viral Launch services, and our Coaches are experts in all-things Amazon. When sellers do not consult with a Seller Coach, the results are typically not as great, simply because Coaches know how to best optimize a launch. Our coaches have experience and data from thousands of launches and have seen plenty of successes and failures. A coach will work with a seller to analyze the product listing and determine an effective launch strategy, specific to that product. A launch will be most successful with the guidance and recommendations from a Viral Launch coach, so we definitely recommend getting in contact with the team! Email launches@viral-launch.com for a coaching consultation.

 

2: The Launch is Too Short.

We recommend launching for no less than 7 days…we’ve found it’s the sweet spot. A 3 or 4 day launch likely won’t establish the necessary sales history to increase your product’s ranking. On the other hand, a 10 day launch may require that you give away more units than necessary. With a 7-day launch, you’ll build up some credible history without giving excessive amounts of inventory.

 

3: Not Enough Units are Being Given Away.

To rank on page one for a target keyword, a seller must match or exceed the sales of the top sellers. When the number of promotional units is too small, the listing will not rank on page one for the target keyword. You must match or exceed the number of daily sales that the top sellers are moving, so if you give 10 units/day, and page one sellers are seeing 30 units/day, you will not land among them. In this case, you’d want to give 30-35 units/day so that Amazon would recognize that your listing is competitive with top sellers. Market Intelligence, our Amazon product research tool, can help to determine the number of units necessary to give away during a launch. In the Launchpad, when you enter your targeted keyword, you’ll find our Beta Launch Success Coach to help you to estimate the number of units needed to give per day to rank among the top sellers. For further instructions or to create the most optimized launch strategy possible, contact one of our Seller Coaches who are eager to help!

 

4: Too Many Keywords are Targeted.

Far too often, sellers target multiple keywords, not understanding how this will affect their rankings. Let’s break it down: Targeting multiple keywords dilutes the giveaway in a sense. For instance, let’s say you’re running a launch and giving away 200 units over a 7-day period. Take a look at the graph below:

With a launch targeting one keyword, all 200 units are attributed to that keyword. In this example, the necessary 200 units for this keyword will boost the product to page one because it’s matching the ~200 weekly sales that the top sellers are seeing. With the same launch targeting two keywords, the units are split in half so that only 100 units are attributed to each keyword. In this example, 100 units towards each keyword would not rank the product on page one for either keyword. Since page one sellers are moving around 200 units/week, a 100 units launch won’t convince Amazon’s algorithm that you’re competitive with those top sellers.

In this scenario, it would be best for the seller to only target one keyword, so that the desired ranking can be achieved. Or, the seller could give more units overall and to have a better opportunity to rank on page one for both keywords. Essentially, the more keywords you target, the more units you should give away.

 

5: The Coupons are Not Active When Tested.

After submitting a launch, it will show as pending approval from our team. Around 3:00pm EST on the afternoon before the launch goes live, our team will test one coupon. If the coupon is activated and set up correctly, we will approve the launch. If there is an issue with the launch, we will deny it and send you a message with the reason as to why.

When a promotion is created in Seller Central, Amazon requires a 4-hour window before activation. We strongly suggest inputting the launch after this 4 hour time frame so that there is no chance your coupons are inactive by the time we check them. Even if we check your coupons just one hour before they go live, we will have to deny the whole launch. To avoid coupon issues, we only approve launches with live coupons, so be sure that your coupons are live by the time you’ve submitted the launch for approval!

 

6: The Giveaway Price is Too High.

We typically recommend a giveaway price around 90-95% off retail, and our buyers are accustomed to seeing products around $1-$3. We want to be sure that we’ve got the best shot at moving the necessary inventory so that your launch is successful. For a more specific pricing suggestion, simply ask one of our coaches who would be glad to give you a recommendation.

 

7: The Max Order Quantity Isn’t Set.

This can turn out to be a very costly mistake. Before the fall of 2016, Amazon offered the option to set up $ off coupons. Setting these up, along with one coupon per customer and one-time use options, made it so that one customer could only get one product. It was fairly simple and straightforward.

In November of 2016, Amazon took away the $ off option for promotions, leaving % off as the only way to create coupons. In Seller Central, when you set up % off coupons, there is no way to set up a promotion that will allow you to restrict a customer from being able to grab 999 units with one coupon code. In order to protect your inventory, you need to set the Max Order Quantity to 1 for each SKU that the coupons apply to. If your Max Order Quantity is not set when running a promotion, you are putting your inventory in major jeopardy. This step cannot be overlooked!

We’re able to set your Max Order Quantity programmatically in our system through accessing your MWS account. Check out our video explaining how to protect your inventory in the Launchpad.

 

8: The Listing is Not Optimized.

Last but certainly not least, your entire listing (and especially your title) should be fully optimized before a launch. This is for two main reasons: ranking and conversions.

  • Ranking: Your title needs to be strong in order to fully utilize the launch. Although launches target one keyword, each sale is funneled through every keyword in the title. That means every word is fair game for a ranking boost with sales. With a fully optimized title, you’ll see a boost for multiple relevant keywords as sales flow through your title. Check out our blog post on How to Optimize Your Amazon Listing for Maximum Keyword Ranking for more detailed information on that topic.
  • Conversions: Your entire listing should be optimized with the goal of the highest conversion rate possible. This includes your price, photos, and copy. Once the launch has placed the product on page one, it’s completely up to the listing to convert well organically and maintain rank. Each listing element must be up-to-par to keep up with the top sellers. You don’t want to lose rank after all of the time and effort it took to achieve it!

 

9: The Listing Doesn’t Convert Post-Launch.

We often get the question, “How long is my ranking going to stick on page one after the launch?” It isn’t about sticking. It’s all about converting. Too often, we see sellers waste money by running a launch to achieve rank, ultimately to fall right back down due to a lack of organic sales. Maintaining rank is all about converting organically post-launch.

If page one sellers are seeing ~25 units/day on your specific keyword, you must continue selling competitively with them to maintain your page one rank. After a launch, if you’re only seeing 5 sales/day, your listing is going to slide down into the abyss of unseen listings. This is why we put so much emphasis on putting the time, money, and effort into having a listing that converts pre-launch. You’ll want to position your listing for success, so that it can sell competitively once it’s reached page one. The goal is to sell the necessary number of units (~25 in this example) each day at full price after the launch to be competitive with the top sellers. Then, you too will be a top seller!

 

Conclusion

Running a promotion definitely isn’t a small investment; we understand. That’s why we want to be sure that you fully utilize your launch! Learn from others, and avoid these launch mistakes when setting up your promotion in the Viral Launch Launchpad.

And as always, for more specific and tailored suggestions, we strongly recommend contacting one of our Seller Coaches by sending an email to launches@viral-launch.com. Happy selling!

How To Optimize Your Amazon Listing For Maximum Keyword Ranking

If you had to determine the most important aspect of an Amazon listing, what would you say?

The star rating? The photos? The BSR? The description?

While all of these elements are certainly important at some capacity (and some more important than others), we believe that the most important and underrated aspect of a listing is the product’s title.

The title has tremendous ranking power for a listing. With a keyword-rich title, a product will be indexed for numerous keywords. Add some sales, and that listing can be ranking really well across hundreds, even thousands of keywords!

To illustrate this point, we’ll discuss a product launched through our Flight Crew Program. To protect our Flight Crew partner, we’ll call her Sarah.

 

A Title Success Story

As a part of our Flight Crew program, Sarah teamed up with Viral Launch to set up her listing for maximum exposure, clicks, and conversions. One of our talented copywriters went to work creating a listing for the product.

Knowing the importance of the product’s title, our copywriter Becca dedicated a good amount of time to crafting the title. She extensively researched related keywords and scouted out the competition to develop a strong list of keyword contenders to include in the product’s listing. We cannot stress enough the importance of thorough keyword research. Choosing the most relevant search terms could be a matter of hundreds of sales per month. Then, Becca beautifully crafted a reader-friendly title that included a diverse collection of keywords that would allow the listing to rank for a wide variety of customer searches.

While having a great listing/title is necessary, that is only half the battle. In order to achieve rank for any meaningful keywords, sales must be driven through the listing to show Amazon that your listing is highly relevant for those search terms. With that said, after applying the new content to the listing, we ran a promotional launch, driving plenty of sales, allowing the product to achieve a page 1 ranking for its target keyword. Here’s what we know: every single word in a product’s title is fair game for ranking attribution with each purchase. So, if I searched “Dog Leash” and bought the product pictured below, the listing would receive a boost in ranking for “Retractable Dog Leash” as well, since it also appears within the title.

Because the title was so strong at the time of the sales, our Flight Crew product wasn’t only on page one for the target keyword after the launch, it was ranking on page 1 for almost every single keyword associated with the product. No matter what related search term a shopper typed into Amazon, we were on page one. This provided incredible visibility! We saw a tremendous jump in organic sales after the launch, quickly reaching the 50-75 units/day mark. The remarkable thing is that the product only had a few reviews, but it was selling at the same volume organically as its highest competitors. And now, a month after the launch, the product has maintained rank. We believe these sales are attributed to being ranked so well across almost every single relevant search term. No matter what search phrase customers used to find this type of widget, they would find our flight crew product.

Amazon doesn’t show what keywords your sales came through (that would be too easy, wouldn’t it?). But if they did, I bet we would see a whole slew of different keywords that those sales were driven through. It’s pretty simple: if we didn’t have that visibility, we wouldn’t have had such tremendous sales.

Many times for long-tailed keywords, we rank first while similar products with comparable sales and weaker titles are ranking on page two or below.

 

How Your Amazon Title Can Make or Break You

I wish I could share some screenshots of the Flight Crew product with you just to show how truly remarkable the keyword exposure is. We’ll keep that part a secret in the best interest of our Flight Crew partner. But, let’s take a look at some other examples showing the importance of a well-written title.

Weak Titles

Here are a couple of products with weak titles. They are short and missing many important keywords. Due to the lack of keywords, these products rank on page one for their main keyword, but they cannot be found when searching through relevant lower-volume or longer-tail keywords.

Weak Title #1:

These are just the search results that I combed through. This listing is missing out on potentially hundreds of long-tail keywords, simply because the title is lacking optimization! With the keywords from the list above, this product is missing out on almost 150,000 monthly searches! (And that’s just the data according to Merchant Words)

This title needs these simple, descriptive keywords: personal, kit, nail care, clipper, etc. If it had them, the product would receive keyword boosts with each sale. Then, the listing would begin increasing in rank for these relevant keywords. And with better keyword visibility, I’d expect overall sales to increase.

 

Weak Title #2:

Again, these are the few keywords that I looked through, but just from this cursory glance we can see this product is missing out on huge sales potential! With those nine keywords I listed, this seller is missing out on over 775,000 monthly searches for relevant keywords! If the title were to include these important search terms, visibility would increase exponentially with sales and so would sales opportunity!

Strong Titles

Now we will look at a couple of products with strong titles. Although we didn’t write them, we think these sellers have done a pretty good job integrating keywords. These listings rank across almost every single relevant keyword, both big and small, similar to our Flight Crew product. For almost every related search term a shopper types into Amazon, these products are visible and are strong competitors for a purchase!

Strong Title #1:

This title isn’t perfect, but it’s a great representation of how integrating many keywords helps a listing to rank across lots of relevant search terms. It’d be nearly impossible to look through every long-tail keyword, but this product is ranking for just about each one. Whether a shopper is typing in Leg Pillow or Knee Pain Management, or even Gentle Surgery Pillow for Pain Relief, this product is likely a search result thanks to its keyword-rich title.

 

Strong Title #2:

Once again, these are just the keywords I looked through, but I think you’re getting the idea. The more relevant keywords a title has, the more opportunity for snatching up sales.

 

Additional Findings

Now you may be asking: What’s the difference between keywords in your title and keywords in your bullet points/description?

Like we’ve discussed, keywords in the product’s title have a tremendous effect on keyword ranking. Amazon also recognizes keywords in the bullet points and description, but from our findings, they don’t receive as much ranking attribution with sales. Those keywords come into play more when actually indexing a product, and you’ll see the customer search term italicized in a search result as shown in the screenshot below. So, while it’s still extremely important to put additional keywords in your bullet points and description, you’ll want to be sure to fit as many of the most important ones in your title as possible.

Another question may be: Should I put my brand at the beginning of my title?

If people aren’t directly searching for your brand name, then no. We suggest that sellers do not put their brand name in the title (for most products). In Amazon’s Quick Start Style Guide, the title guidelines state, “Do not include information about yourself or your company. If you own the brand, put your brand information in the brand field.”

Obviously, plenty of sellers are putting their brand names in their titles without consequence. But here at Viral Launch, we would rather use those characters for an additional keyword or two, especially when customers are not searching for that specific brand. Amazon shoppers want a high-quality product at a low price, and brand is usually disregarded. But that’s the beauty of Amazon – anyone can sell, even with an unknown name!

Conclusion

With an unoptimized title, you are missing out on literally thousands of shoppers who are looking for your product. Yes, a shorter title may look cleaner and soothe your OCD, but you cannot afford to miss out on those sales opportunities! Optimizing your title is step one to taking your private label business to the next level. 

Your goal should be to master this aspect of your listing, integrating keywords both big and small. Set yourself up for success from the beginning with a reader-friendly, keyword-rich title that puts you in a position to SELL.

Here at Viral Launch, we’ve run over 13,000 launches. We’ve harnessed the knowledge learned from that data to become experts at building incredible listings. Sure, you could read all the blog posts. You could listen to all the podcasts. You could go to all the conferences and listen to all of the gurus. But you cannot match this kind of experience with these kinds of results. We’d love to help you take your private label business to the next level with a fully-optimized listing and a title that will increase your sales potential.

We offer both Title Curation and Listing Optimization services. You can take advantage of those services here!

We’d love to hear your thoughts, so please feel free to comment below!

 

 

$40k in the First 30 Days on Amazon with Viral Launch Flight Crew

What if I told you that after only 30 days, your brand new Amazon product could be grossing over $40k a month?

Amazon sellers often approach us and ask: what is the “silver bullet” to success on Amazon? The truth is, when it comes to being successful on Amazon, there is no bullet. You need an arsenal. If you’re looking for that arsenal, you’re in the right place. The Viral Launch Flight Crew program gives you the resources you need (at $0 up front!) to take your private-label business to the next level.

We’ve had a blast working with our prestigious group of Amazon sellers in our Flight Crew program, helping them achieve new levels of growth and success. We want to give you an inside look at the success we’ve seen with our Flight Crew partners. Specifically, we are going behind the scenes of a brand new Viral Launch Flight Crew product that saw an incredible $40,000 within the first 30 days of selling on Amazon!

*180 of those were promotional units.

We take our partner’s privacy seriously, so for the sake of this case study, we’ll call our partner Bob, with his Amazon product “Product X”. After negotiating partnership terms, our team went to work!

Starting Off Strong with an Outstanding Listing

We say this a lot here at Viral Launch, but it cannot be stressed enough: selling well on Amazon requires that every single aspect of your listing is top-notch.

Poor keyword integration? Poor organic ranking.

Lousy photos? Lousy conversions.

Subpar title? Subpar sales.

Since Bob is a Flight Crew member, he had complimentary access to Viral Launch’s entire suite of services, including all of our creative services: product photography, listing optimization, and our email follow-up service.

Our creative team went to work on Product X’s listing, and you can bet that by the time they were done, Bob had a stellar listing! The studio photos beautifully present the product to shoppers, and the lifestyle photos depict the use and size of the product in context. The listing is seamless; easy to read and packed-full of keywords. The email follow-up sequence is optimized for feedback and is racking up reviews, helping to drive organic sales and maintain rank after the initial launch.

Bob also had direct access to our expert seller coaches, which was ultimately the key to his success. His assigned coach worked hand-in-hand with him to ensure flawless execution: giving suggestions, recommending specific courses of action, answering questions, closely monitoring success, and always looking for opportunities to improve. Viral Launch coaches are Amazon experts, with knowledge backed by incredible amounts of data from over 13,000+ launches run by Viral Launch. Bob was able to tap into that insight, and together with his coach, he was able to make informed decisions that would lead to some pretty astonishing sales.

Because Flight Crew is a profit sharing model, Bob got all of these incredible services and insight for no cost up-front. With this beautiful listing, Bob and the Flight Crew team were ready to launch.

Launching the Product

On December 9th, 2016, Product X went live on Amazon. During its very first day, 4 units were sold organically, simply from being ranked across many keywords from correctly indexing the listing. Day two, Bob’s coach determined a launch strategy, and we started running a promotional giveaway to increase customer awareness and keyword rankings. We used Market Intelligence, our Amazon product research tool, to determine the number of giveaways necessary for the launch. 

During the launch, we gave away a couple hundred units over the course of a one week period. The first five days of the promotion, we saw less than 10 organic sales each day. On the 6th day, we saw 37 organic sales and obtained a mid-page-one ranking for our target keyword. By the final day of the launch, we were still increasing in rank on page one from both promotional and organic sales. Day 7, we saw 61 organic sales. That’s when the fun really began.

On day 8, Bob’s seller coach suggested changing the product’s category from a highly competitive sub-category to a smaller one. This allowed him to more easily obtain the Best Seller badge for the product’s niche. The Best Seller badge served as a sort of “social proof,” which helped us to overcome the small number of reviews that we started with from launching a brand new product. Our daily sales jumped from 61 units on December 16th to 90 units when we obtained the badge on the 17th! I’d say that’s some pretty great advice from Bob’s seller coach.

Our starting rank for our target keyword was around #300 before the launch. Once the launch had ended, Product X was ranking as the #1 search result on page one for that keyword.

After the initial launch of the product, it wasn’t only ranking on page one for our target keyword. It was ranking on page one for over 50 keywords! And those are just the keywords that we tracked!

Because Product X had a fully-optimized, keyword-rich title during the launch, it ranked extremely well for multiple relevant and important keywords! No Sponsored Ads, no fancy tricks or black hat magic…just an optimized title and promotional sales.

The increased visibility was pretty incredible. This product went from being invisible to being exposed to thousands upon thousands of shoppers within 15 days!

Post-Launch Success

After completing the launch, we averaged 120-150 sales each day. On Christmas day, sales slowed, but we had already grossed $24.5k in sales over the 17-day period. For the few days after Christmas, sales remained slow, which was to be expected. Quickly afterwards, sales picked up once again. And now that the holiday season has come and gone, we are still averaging 50-90 sales a day.

Over the course of one month, we have grossed $40k in sales and are now the top seller in our product market!

How did we do it? Launching this product successfully was achievable by mastering three things:

  1. Knowing the market.
  2. Optimizing our content to adhere to our specific audience.
  3. Having an aggressive launch strategy.

Here at Viral Launch, we are experts in all-things Amazon. With incredible amounts of data from over 13,000 past launches and the combined expertise of our experienced team members, we were able to exceed sales expectations through an awesome partnership with Bob!

We love helping sellers be successful in any capacity that we can. Flight Crew allows us to directly partner up with ambitious sellers who are ready to take their private label businesses to the next level. We love success stories like these, and we look forward to more in the near future!

More Information About Flight Crew

Flight Crew is a prestigious group of Amazon sellers on the fast-track to achieving new levels of growth and success.

Flight Crew members enjoy complimentary access to Viral Launch’s suite of launching services. This includes access to dedicated Amazon Seller Coaches, personalized consultations with our experienced Amazon strategists and access to our entire creative team, all at no upfront cost. We work tirelessly to grow crew members’ business leveraging every tool at our disposal.

Joining the Viral Launch Flight Crew means creating a lasting and profitable partnership between the entire Viral Launch team and your business. Membership is a no-risk partnership, which requires no upfront cost, rather a profit sharing model which guarantees you pay nothing unless your business sees success. The actual percentage is negotiated between the seller and Viral Launch so that it benefits both parties, and the profit-sharing is on a per-product basis calculated on the net Amazon profit.

We consult regularly for businesses achieving 7 to 9 figures on Amazon, and in doing so, we have learned that simply landing on page one with your product is just the beginning.

Apply for Flight Crew

Are you eager to be wildly successful like Bob was? Do you want to streamline your growth? Do you want to be the best in your market while mitigating risk? Do you have questions about the program? Let’s talk about Viral Launch Flight Crew! Applying is quick and easy. Apply here.