Everything You Need To Know About Amazon Kindle Direct Publishing

Making money through writing has never been easier or as accessible thanks to Amazon Kindle Direct Publishing!

Do you have a passion for writing that’s gone unfulfilled due to the logistics and concerns with publishing your work? Amazon Kindle Direct Publishing may be your saving grace!

Like how Amazon’s FBA program streamlined the opportunity to create your own full-scale online business, Kindle Direct Publishing, or KDP, works similarly for creators to publish and own their own work without many of the roadblocks associated with traditional publishing houses.

Does this money-making opportunity sound like it might be for you? Let’s dive in deeper to learn the ins and outs of KDP.

What is Kindle Direct Publishing?

Kindle Direct Publishing is a program that allows anyone the option to self-publish eBooks, paperbacks, and hardcover books for free.

This gives anyone direct access to publish on Amazon, including a product detail page for your book and options to expand your book’s availability globally.

A product detail page for a KDP-published book.

What type of content can be published using KDP?

According to Amazon’s KDP Help page, the following content types typically published using KDP include but are not limited to the following:

  • Book Series
  • Children’s Books
  • Comics
  • Cookbooks
  • Journals
  • Novels
  • Poetry
  • Textbooks

Magazines, periodicals, calendars and spiral-bound books are prohibited regarding KDP. If you have questions about whether or not a content type would be allowed, you should contact KDP to clarify the subject.

How much does Amazon self-publishing cost?

Publishing through KDP is absolutely free!

In contrast, traditional publishing in the United States typically ranges from $500 to $5,000! Much of these fees go towards editing, book design services and marketing. Through KDP, these costly elements are thrown to the wayside.

While there’s no fee to publish, Amazon does receive a cut of the revenue created with your content.

How do authors get paid with Amazon Kindle Direct Publishing?

Authors receive royalties that are dependent on the type of royalty plan selected. There are two royalty rates: 35% and 70%. Before you do the mental math and choose 70% because you receive a larger cut, you should know there are stipulations to qualify for the 70% royalty plan.

The stipulations for each of the two royalty plans.

As for getting paid, authors just need to verify their identity and include their banking information to receive their monthly royalties.

As for how much do self-published authors make on Amazon? It depends!

At the most basic level, the KDP structure rewards success. If you write the next smash, you can earn royalties well over $1,000 monthly. Most authors earn anywhere from $0 to $500 monthly for their work, which is completely up to the popularity of the created content.

While extremely rare, it can also be rewarding to own the rights to your work, an option that isn’t always the case when submitting work to a publishing house. For example, author E.L. James wrote the best-selling novel Fifty Shades of Grey and actually self-published using KDP.

On top of the revenue generated by its popularity, James sold the rights for what would eventually become a trilogy of movies for $5 million while maintaining some control over the making of the films. Of course, the chances your book becomes a New York Times bestseller and multi-million dollar movie franchise are slim, but it’s equal parts security and motivation to know what the ceiling can be financially if your work succeeds.

Self-Publishing on Amazon Pros and Cons

When weighing the self-publishing on Amazon pros and cons, it’s essential to consider where you’re at with your writing career.

For established authors, the fees incurred by a publishing house may be worth the trouble. After all, these publishing houses offer services such as editing and promotion to help the quality and visibility of the work. Also, publishing houses often offer an advance payment to the author upon completion if the work is likely to earn significant fanfare.

However, this is such a small group that it likely isn’t the case for many with a story to tell.

KDP democratizes authorship by offering to self-publish with zero upfront fees. The speed of publishing (often less than 5 minutes) through KDP is a modern miracle. Additionally, self-publishing on Amazon ensures your book can be promoted and displayed in the Kindle Store. With estimates often ranging around 20 million or so active Kindle readers, this massive audience is alluring for upstart authors.

In short, the pros of KDP are more beneficial for lesser-known authors. The option of publishing work in the first place, visibility from a massive worldwide audience, zero upfront fees, full content ownership, and royalties based on success make it appealing for aspiring authors to get their writing careers off the ground. On top of the digital versions, you can wholesale paperback versions, although you’ll have to pay for the printing cost of each book.

A con for KDP would be the lack of editing and graphic design. If you’ve read books on Kindle and noticed misspellings, poor grammar, imperfect punctuation, or a general lack of professionalism, the lack of editing or approval process can likely be attributed to this. Long-term revenue sharing can also be a drawback, although that’s often a concern with traditional publishing.

How to sign up for Kindle Direct Publishing

Signing up for Amazon Kindle Direct Publishing is a very simple and straightforward process. And once you’ve signed up, you’re virtually 5 minutes away from being able to publish your work.

  1. Select the “Sign Up” button on the Kindle Direct Publishing main page.
  2. Agree to the KDP Terms and Conditions
  3. Fill in the basic information necessary for your profile, payment information, and tax information

Once you’ve completed these steps, you can start publishing your work! The upload process is also quite simple, as Amazon requests information about your work to be visible in the Kindle store and grouped properly to be discovered by readers. In this procedure, you’ll include details about your eBook, content such as a book cover, and set pricing.

After submitting all this information, your work is ready to be published. Congratulations! You can now update your resume with the accurate claim that you’re a published author.

Your work will be included in the Kindle Store, and you can share your work on social media or advertise with options like KDP Select to boost the visibility of your content.

For more about KDP, check out our post from an author who shared his journey of Amazon self-publishing.

Choosing Between the Amazon Professional Seller vs. Individual Seller Plans

Once you’ve decided to start selling on Amazon, you’ll quickly be met with your second decision: Which Amazon Seller plan should you choose: Professional or Individual?

Amazon’s created these seller plans to target two general types of Amazon sellers, with fees and perks designed to support your business efficiently. Each plan has unique features and costs, and it is essential to consider your current and projected sales volume and budget when deciding.

Below, we’ll compare the two available seller plans to help you examine the Amazon Professional seller vs Individual seller plans to determine which makes the most sense for you and your Amazon business.

Individual Seller

The Individual seller plan requires a $0.99 fee every time you sell an item. In contrast to the Professional plan, the Individual seller plan can be considered an option for casual or low-volume sellers.

This plan makes more sense for sellers still deciding on a product or selling less than 40 units per month. Because of the per-item fees, the Individual plan presents a more cost-efficient option for low-volume sellers. The Individual seller plan also makes more sense for anyone testing the waters on Amazon with just a few products. If you’re still searching for a product or not ready to open up for business, choosing this option can help reduce costs as you build your business.

This plan does not provide access to inventory tools, so anyone with a more extensive product catalog or volume of products would be better served on the Professional plan. It’s also worth mentioning that Individual sellers can upgrade to Professional at any time, making it an excellent placeholder account until you’re ready to level up to Professional.

Professional Seller

The Professional seller plan requires a flat $39.99 monthly payment, no matter how many items you sell within the month. In addition to the $39.99 monthly payment, Amazon collects a seller fee (a percentage of the total transaction that varies by product category) on each of your sales.

Additionally, sellers on the Professional plan gain access to Amazon benefits such as Brand Registry, which protects your business from fraud and abuse while allowing additional perks on your listing.

In short, the Professional plan makes more sense for sellers looking to create a brand on Amazon. On top of capping your monthly payment, the Professional program offers access to the Amazon Advertising platform, qualification for top placement on product detail pages, promotions including free shipping, and much more.

If you have a business type or goal in mind, you probably know which plan is best suited for your business after checking the above breakdown. Still, there are a few more specific questions you’ll want to answer for your business before signing up.

How many items do you plan on selling right away?

If you plan on selling 40 or more items a month, the answer is simple: get the Professional plan.

It doesn’t take a math wizard to know the $39.99 plan is more cost-effective than the $0.99/item plan. If you’re hoping to sell 40 or more items monthly, save yourself some money and earn access to additional perks with the Professional plan.

Selling FBA? Get a feel for expected sales volume by examining the competition with Market Intelligence.

Do you need access to restricted categories?

Amazon sellers are free to sell in most product categories, but a select few require a Professional plan to unlock access. Any sellers on the Individual plan will not have access to the following categories:

  • Automotive Parts & Accessories
  • Business to Business (B2B) products
  • Collectibles Coins
  • Fashion Jewelry
  • Fine Jewelry
  • Fine Art
  • Grocery, Food & Gourmet
  • Industrial & Scientific
  • Professional Services
  • Sports Collectibles
  • Video, DVD, & Blu-ray
  • Watches

While Amazon undoubtedly takes product authenticity seriously, these categories require an extra level of authentication and performance checks that only exist within the Professional plan to be sold on the marketplace.

Do you need the Buy Box to meet your sales goals?

Anyone selling on Amazon needs the Professional plan to qualify for the Buy Box.

What’s the Buy Box? The Buy Box is the CTA (Call to Action) that leads Amazon shoppers to purchase the product on the product listing. It’s found on a product page and contains the price, shipping information, seller, and an “add to cart” button, like below.

The Buy Box “owner” earns a sale through the Add to Cart click through on a product.

If you don’t own the Buy Box, customers must find your specific product offering in the “Other Sellers on Amazon” option below the standard Add to Cart button.

Not owning the Buy Box puts you at a disadvantage with lower visibility and increased competition.

Reports suggest over 80% of Amazon purchases are made through the Buy Box, so it’s a non-negotiable, must-have perk for anyone hoping to scale a business on Amazon.

Most Amazon sellers looking to create a sizable income through Amazon will need to own the Buy Box to achieve their goals, so the Professional seller plan would be the easy choice.

Are you going to channel your inner marketing wiz and advertise on Amazon?

Once an elective skill for Amazon sellers, Amazon Advertising has become a significant part of selling on the platform in recent years. Advertising should be on the radar of anyone looking to stake their claim on Amazon.

Currently, the Amazon Advertising console is only available for sellers on the Professional plan.

In the competition for visibility, pay-per-click (PPC) advertising can be a boon for your business with short and long-term benefits. If advertising on Amazon sounds like a tool that could improve the health of your Amazon business, the Professional plan is likely for you.

Do these additional features add value for you?

While the benefits listed above may provide a clear answer for which plan makes the most sense for you, they’re just a few of the perks of the more advanced plan.

In addition to a set pricing plan, access to advertising and the Buy Box, and an expanded range of categories for your business, Professional sellers gain access to an abundance of tools that can play a role in your business’s success.

A comprehensive side-by-side comparison of the Amazon Professional seller vs Individual seller plan.

Inventory management tools, additional shipping options, access to sales promotions and opportunities for enhanced visibility add even more value to the Professional plan.

Conclusion: Amazon Professional Seller vs Individual

The choice of which selling plan to choose hinges on you envision your Amazon experience.

If you’re trying to unload a few items and make some money, the Individual plan perfectly fits those needs. With more than 150 million Prime members shopping on Amazon, there’s nowhere to find a greater audience to sell these items.

However, if you intend to create a significant income and build a business, the Professional plan is a no-brainer. For any high-volume business, the flat monthly fee will pay for itself. Factor in the extensive benefits and tools at your disposal with the Professional plan, and the choice becomes evident for any business owner.

Have you decided on your plan, and are you ready to take the next step with your online business?

Find the product to anchor your Amazon business with Viral Launch’s Product Research tools. With advanced software to uncover winning product ideas and untapped markets, it’s never been easier to find the right product to launch your online business.

How To Create An Amazon Seller Account: A Step-by-Step Guide

Join the thousands of online entrepreneurs and learn how to create an Amazon Seller Account in a few quick and easy steps!

Are you looking to take the next step toward realizing your entrepreneurial dreams by starting an Amazon business? Before you start your Amazon empire, you’ll need to create your Amazon Seller Central account.

With e-commerce thriving, Amazon’s status as the dominant e-commerce platform, and their seller-friendly logistics offering, Amazon is prime (no pun intended) online real estate for entrepreneurially-minded individuals like yourself. On Amazon, the sky is the limit for starting a booming online business, and a great place to begin or expand your business.

To get started, visit the Seller Central Amazon login and sign-up page. Then, select the Learn More option near the top-right of the page to create your Amazon Seller Central account. You can either sign in using your Amazon customer login, or create a new login entirely.

Choose your selling plan

Before providing any of your information, you’ll want to do a little homework and decide which of Amazon’s selling plans makes the most sense. For the most part, the Professional plan fits the need of serious Amazon sellers, but it all depends on your goals, resources, and where you are in your selling journey.


The Individual seller plan requires a $0.99 fee every time you sell an item.

This plan makes more sense for sellers still deciding on a product or totaling less than 40 units per month. Because of the per-item fees, the Individual plan presents a more cost-efficient option for anyone selling 40 or more items monthly. If you’re still searching for a product or not ready to open up for business, this plan saves you a few bucks while ramping up your store.

The Individual seller plan also makes more sense for anyone testing the waters on Amazon with just a few products. This plan does not provide access to inventory tools, so anyone with a more extensive product catalog or volume of products would be better served on the Professional plan.

You can upgrade to a Professional account at any time once you’ve decided on a product or plan on increasing your sales.


The Professional seller plan requires a flat $39.99 monthly payment, no matter how many items you sell within the month. In addition to the $39.99 monthly payment, Amazon collects a seller fee (a percentage of the total transaction that varies by product category) on each of your sales.

Additionally, sellers on the Professional plan gain access to Amazon benefits such as Brand Registry, which protects your business from fraud and abuse while allowing additional perks on your listing.

In short, the Professional plan makes more sense for sellers looking to create a brand on Amazon. On top of capping your monthly payment, the Professional plan offers access to the Amazon Advertising platform, qualification for top placement on product detail pages, promotions including free shipping and much, much more.

Amazon’s pricing and benefits breakdown for the Individual and Professional seller plans

Both the Professional and Individual seller plans provide an opportunity to add new products to the Amazon catalog and to grow your business with the Fulfillment by Amazon (FBA) service.

What You Need

The signup process is quick and easy, but you’ll need a few items to be approved when signing up. First, create your Seller Central Amazon login and begin the signup process.

In addition to the list of items required to provide below, you’ll need to be a resident of these approved countries to be eligible for seller registration without further information.

  • Business email address or an existing Amazon customer account
  • Internationally chargeable credit card
  • Government ID (for verification purposes to protect sellers and customers)
  • Tax information
  • A cell phone and phone number
  • Bank account information for where Amazon can send your proceeds from sales

This information is requested in a five-part signup process in which Amazon takes Business Information, Seller Information, Billing Information, Store Information, and Verification.

While providing personal information online can be nerve-wracking, it’s vital that Amazon be able to authenticate your existence and business for safe and smooth transactions between buyers and sellers.

Business Information

First, you’ll need to provide basic information about your business.

If you haven’t registered your business with your state or federal government, you’ll need to before completing this step. You can register your business and receive a company registration number, or Employer Identification Number within 24 business hours if you’re a United States seller registering with the IRS.

Amazon will send a one-time PIN to a personal phone number for verification before moving on to providing your seller information.

Seller Information

Next, you’ll be asked to provide information regarding a point of contact for your business. In addition to the basics of name, location and verification, the form will ask to confirm if the contact is a beneficial owner or legal representative of the business.

Unsure about these legal terms? No worries. Amazon provides FAQs about the process on each page to guide you through common roadblocks.

Amazon’s on-page FAQs help make these somewhat complicated terms easy to understand.

Billing Information

While making money is on the horizon, you must invest in your selected seller plan first! As with any online purchase, Amazon will need your card number, card expiration date, cardholder name, and billing address before finalizing the purchase. Your information may already be on file if you used the same Seller Central Amazon login as your Amazon customer account.


You’re this close to wrapping up seller registration! Before the final verification, Amazon asks you to include your store name and answer a couple quick questions.

The store name doesn’t have to be your actual store name and can be a placeholder if you’re undecided on a store name. You can update this field later, but if you have your store name ready, you might as well make it official.

Lastly, Amazon will ask if you have Universal Product Codes (UPCs) for all your products and if you’re the manufacturer, brand owner, agent, or representative for any of the products you will make available on the platform.

The Final Verification

You’re just a few clicks away. All that’s left is to verify that you’re a human to Amazon’s standards. You’ll need to upload a document with your name, date of birth, country of birth, and citizenship. At least two sources of verification, such as a driver’s license, passport, or a recent bank account statement are needed to submit your seller registration.

Upload clear, high-quality images of your documents, and be sure your typed information matches to avoid roadblocks that can pop up during the online verification process. If you upload a recent bank account statement, remember Amazon is a global business and larger, more recognized bank accounts are likely to pass verification without issue than smaller local banks.


Once all this information has been submitted in the signup process, you should hear back soon once they’ve verified the information provided. You may be asked to meet with an Amazon Associate to verify your submission if additional verification is necessary.

After all this, you should be set up with your Amazon Seller Central account. Congratulations! You’re ready to move on to the next stage of creating your online business.

If, for any reason, you encounter any errors or issues during your account setup, reach out to Amazon Seller Central support to check the status of any issues standing in the way of taking the next steps in starting your Amazon business. Feel free to sign in using the Seller Central Amazon login and explore all you can do in Seller Central.

What’s next? Check out how How To Start Selling on Amazon: A Step-by-Step Guide below to move on to the next juncture of launching your online business.

How to Sell Amazon Wholesale in 2023

There are plenty of ways to make money on Amazon, with opportunities for nearly every budget, time commitment, and expertise level.

One of the most popular ways of making money on Amazon’s platform is selling wholesale. According to a recent report, more than a quarter of current Amazon merchants are wholesalers, making it the second-most popular selling model behind only private label selling.

Why do so many choose wholesale as their choice? And how can you get started with your own wholesale Amazon business? Let’s dig in!

What exactly is Amazon Wholesale?

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Oberlo defines wholesaling as when a business may buy goods in large quantities directly from manufacturers, warehouse them, and resell them.

Wholesalers act as a middleman between manufacturers and sellers, with a prime opportunity to profit by buying in bulk at a discounted price and selling at a higher price individually.

Also known as reselling, wholesaling is a tried-and-true business model utilized by some of the largest companies in the world. Walmart, Target, and many more buy products from manufacturers in bulk at a discounted price to sell at an elevated price to the end consumer.

Amazon Wholesale vs. Private Label Selling

Private label selling, the most popular Amazon-selling method, involves working with a manufacturer to produce items and add your brand name and logo to the products. Many private label sellers use Alibaba.com to connect with manufacturers, get samples, purchase inventory, and more. An example of a private label business would be creating a company logo and having the manufacturer add the logo to an existing product to sell to customers under the company name.

Brand Creation

One of the main challenges for new Amazon brands is sticking out from the crowd. In a crowded Amazon market, owning a brand that customers recognize and trust can be a powerful selling proposition. Brand creation on Amazon can be a time-consuming and costly endeavor, and even doing so doesn’t guarantee success.

For newer brands, the unfamiliarity with a brand and lack of trust may be a reason for customers to choose another name that rings familiar to them, even if you’re offering a more attractive price or product.

Wholesaling circumvents this step, as they sell an already established brand name. Once your shop has been created with an appealing brand offering, you’ve essentially checked off the brand creation step and avoided the costs and risks of creating your own brand.

Additionally, wholesalers do not need to concern themselves with design or many of the start-up marketing costs that private sellers must make a priority. Depending on the strength of the brand and product, long-term marketing costs may be reduced for wholesalers as customers search for a specific item from a particular brand.

Consider the power of a customer shopping for Apple Airpods vs. Bluetooth wireless earbuds. Even if a generic private label seller goes all-out on PPC spending and marketing materials, a customer searching specifically for the brand name likely has more power without spending a dime on PPC.


While wholesaling skips the brand creation step, there’s a give-and-take. By nature, wholesaling requires a high dependence on the brand owners. If a partnership with a brand you do business with deteriorates or if they change their strategy, you can encounter significant issues.

As mentioned earlier, there’s also an expectation that you positively present their brand. While wholesalers are in charge of creating copy, product photography, and inventory management, there’s more supervision with an offering for wholesalers.

Conversely, private-label sellers are afforded more freedom with their offerings and presentation without anyone looking over their shoulders.


Regarding opportunities to scale, private-label sellers can utilize their independence by offering cross-channel offerings, product extensions, and complete creative control over new product offerings.

For wholesalers, the opportunity to scale still exists, but again is limited to what already-established brands are making. The way to scale while wholesaling is simple — find more wholesale suppliers. This isn’t too difficult with the number of wholesale suppliers, but you’re a bit more limited than a private-label seller.

Start-up costs

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Generally speaking, it takes more capital at the beginning to become an Amazon wholesaler. Since you’re buying a name-brand product and a bulk quantity, your first order as a wholesaler is likely to be much more pricey than that of a private-label seller.

However, private-label sellers often have to pay more down the road with increased marketing costs for visibility, such as PPC. Keep this in mind when calculating your potential costs, and carefully consider this when deciding which selling method to pursue.

How can you find a product to sell through Amazon wholesale?

Start your product research with a tool like Viral Launch’s Product Discovery or Market Intelligence. If you choose Viral Launch’s comprehensive software, be sure to download the Market Intelligence Chrome extension, available at no additional cost. The Chrome extension helps you peruse Amazon search results pages to find data about the products displayed.

Product Discovery and Market Intelligence help you find and validate wholesale items to sell. When searching for Amazon wholesale products, these tools can streamline your experience by providing crucial data points to help you decide whether they’re a winner.

Ideally, you’ll want to find a product with customer demand but with as little competition as possible. You can infer demand by looking at the search volume data showcased within Product Discovery and Market Intelligence or Keyword Research. Since customers on Amazon search with the intent to buy, we can use this search data as a critical indicator for the number of customers looking to purchase a product.

Of course, you’ll need to crunch the numbers on what it would take to see a return on your investment. While every situation differs, price, monthly sales, and unit margin are metrics every seller should keep an eye on while searching for a product. Also, product seasonality and competition in the market are crucial and require additional research that can be done within Market Intelligence.

You decided on your product! Now what?

After you’ve found your product, you’ll need to find a quality supplier. Fortunately, several resources are available to help wholesalers find products that will elevate their entrepreneurial careers!

SaleHoo, Worldwide Brands, and Wholesale Central represent just a few platforms created to connect those buying wholesale with suppliers globally, with thousands of products across each brand.

Remember that more prominent brands will want their products displayed professionally and effectively. While these brands are happy to work with those who will move the brand forward, protecting that brand comes first. Because of this, please remember to keep it professional when discussing possible opportunities and consider what you can do for the brand, not just what they can do for you. While it’s easy to think selfishly, long-lasting wholesale relationships are symbiotic in nature, and taking the extra step to make sure both sides are happy can make a tremendous difference in the long run.

What else do I need to know once I get started?

Before your first order, you’ll need to apply for a wholesale license, also known as a business license. While not mandatory across the board, many brands will require a business license for wholesaling opportunities, making setting up your shop on Amazon a much smoother process. To be sure, check the wholesale license requirements in your country or state.

You’ll also need to create a business account to begin selling on Amazon. This step only takes a few minutes once you know your plan.

Most Amazon sellers use Amazon’s Fulfillment by Amazon (FBA) service. This service allows businesses to outsource order fulfillment to Amazon and take many time-consuming elements of owning a business off of a seller’s plate. With this option, Amazon stores, picks, packs, ships and delivers the products to customers while also taking care of customer service and returns.

A key way to maximize your sales would be to optimize your product detail page. You can do this by optimizing your copy for search and having compelling product photography shot by a professional.

Get started with Amazon Wholesale today!

Unsure of where to start? You’re not alone! Whether you choose private label selling, Amazon FBA wholesale, or one of the many other ways to make money on Amazon, starting something new with massive potential can be daunting.

That’s why we’ve created our free How To Sell on Amazon course today to have a step-by-step guide to learning the basics of Amazon from sellers who made the leap from employee to entrepreneur.

With experienced Amazon experts helping you every step of the way, our course curriculum takes you through each step of starting an Amazon business with tips and pointers so you can avoid common roadblocks on the way to successfully launching your Amazon wholesale or private label business.

Self-Employed Jobs: How to Be Your Own Boss in 2023

Make 2023 a year of personal and professional growth, development, and financial freedom with these ways to be your own boss in 2023.

New year, new you?

While the saying’s become a meme, the arrival of a new year marks an excellent opportunity to take action on ways to improve yourself.

Since New Year’s resolutions are often made to solve problems, it would be no surprise if many make their resolution related to business. Over the past few years, volatility across a myriad of financial markets has created a chaotic situation where timing, vulnerability, and pure luck have significantly impacted the current and future outlook for millions around the globe.

The continual blows to global markets – the impact of COVID-19, inflation and rising interest rates, and energy vulnerability – have shifted the way we think about our decisions, especially regarding finances.

For this reason, many seek financial independence to end the stress and anxiety of economic vulnerability and start paving a greater path for themselves. Although everyone has individualized goals and purpose, the allure of being your own boss in 2023 is crystal clear for everyone.

No matter your motivation, there are plenty of ways to take control of your professional and economic situation. Below, we’ve highlighted a few popular self-employed jobs that allow you the opportunity to be your own boss in 2023.

Create an Amazon business

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Chances are you’ve bought an item off Amazon before, but did you ever think about how it got on Amazon in the first place? Whether a name-brand item like an Apple Watch or Nintendo Switch or a generic product such as a phone charger or heated blanket, it’s on Amazon because someone took a business to Amazon or started their own online business.

And many don’t know just how easy starting your own Amazon business can be with the Fulfillment by Amazon (FBA) program. Amazon uses its world-class logistics platform for FBA, making it as easy as ever to create and manage your online business. In this program, Amazon handles the logistics of your online business (storage, picking, shipping, delivery, etc.) in exchange for a fee, much of which is reliant on the success of your business.

To learn more about how to sell on Amazon, check out our step-by-step guide about how to sell on Amazon.

Find a product to sell, a supplier to make and ship it, and optimize your listing, advertising and overall offering to the best of your abilities to become one of the many who have made their entrepreneurial dreams come true thanks to Amazon and hard work.

Sign up today for our FREE How To Sell On Amazon course for beginners to start your new career on the right foot.

There are quite a few ways to make money on Amazon, so you can go all-in on Amazon or find your own Amazon FBA side hustle.

Freelance writing and editing

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Do you have a way with words and find writing a strength? Turn your skills or passion for writing into a business with one of the most popular self-employed jobs from home (or the coffee shop), freelance writing and editing.

You can find hundreds of potential opportunities to bring home the dough by creating a profile on freelancing networks such as Fiverr and Upwork, which connects freelancers to businesses or people with projects.

With opportunities ranging from translations, articles and blog posts to proofreading and editing, it’s never been easier to flex your writing skills and expand your portfolio while bringing home some extra cash. Whether you aim to be a jack-of-all-trades or master a niche, there are plenty of self-employed jobs in the writing and editing world.

In addition to creating compelling written content, you’ll want to make sure your professionalism, communication, and ability to nail your deadlines are on-point to ensure happy customers so you can garner positive reviews to keep the projects coming.

Drive for a ride-sharing company

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While it may blur the line of what constitutes being your own boss, driving for a ride-sharing app like Uber or Lyft is technically and legally considered self-employment. After all, these drivers are listed as independent contractors who get to set their own hours, create their work environment (within their vehicle, of course), and provide a direct service for a large market.

Similar to how Fiverr or Upwork connect clients with potential servicers, driving with Uber or Lyft connects drivers with passengers. This option can significantly appeal to those looking to make quick money without the dedication of long, set hours. While it lacks the more typical “sky is the limit” reward of entrepreneurship, this method certainly does have its perks.

At its core, anyone with a car that meets the minimum age requirement with at least one year of driving experience who can clear a background check can get started. At the very least, this self-employed job’s a great way to make a quick buck without a significant time commitment.

If this doesn’t scratch your entrepreneurial itch, it may be an effective method to bankroll your next money-making opportunity!

Create your own clothing shop

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Whether you have the fashion design skills to make your own gear or an uncanny understanding of the trends, creating a clothing shop could be your calling.

For those with design skills, an abundance of online marketplaces exist to turn your ideas into a profitable business. From cutting-edge fashion designs to mastering a skill in clothing, such as tie-dying or bleaching, to creating graphics for a niche market, making your own clothing business can be quite profitable.

In addition to the money, creating something tangible and potentially seeing it out in the world can be an extremely rewarding feeling.

If you have more of a passion for fashion and are savvy about the markets, but perhaps lack the design skills, thrifting and reselling could be a hit for you. Setting up a resale shop on websites like Etsy and Shopify, or local marketplaces such as the Facebook Marketplace makes it convenient-as-can-be to make the most of your thrifting skills.

In the thrifting world, one man’s trash can truly be one man’s treasure.

If you’re a sneakerhead with an eye for which kicks go for the most, you can spot market inefficiencies by being a regular at thrift spots such as Goodwill and Plato’s Closet. Follow the trends and tastemakers to stay up-to-date on what’s hot and not and scout out your local and online stores for used gear, and you might be surprised at how well it can pay.

Either way, running your own clothing shop provides an excellent opportunity. It ranks as one of the most coveted self-employed jobs from home, especially as more online marketplaces continue to increase accessibility.

Selling Handmade Items

Yet another way you can craft an opportunity to be your own boss is by creating and selling handmade items. From carving wood to sculpting to knitting to creating unique pieces of art, this self-employed job lets you turn a hobby into cold hard cash.

Photo by Natallia Rak on Pexels.com

On top of being an incredibly cool and useful skill, the intrinsic reward of visualizing and creating a good that people want never gets old. If you possess the materials needed for your items, selling made-by-hand goods can be one of many self-employed jobs from home that allow you to add to your bank account without leaving the house.

Amazon Handmade and Etsy shops have become increasingly popular in recent years, as people search for decorative art and handcrafted items in place of mass-produced goods from Walmart, Target, and other popular retailers. Whether your artisan skills are already top-notch or you are considering a new skill, being a quality craftsperson comes in handy for anyone who wants to be their own boss.


Of course, the options above are just a few ideas for how to work for yourself. If you possess a very particular set of skills that can create value, there’s a way to capitalize on it. At the end of the day, it’s all about finding the method of money-making right for you.

When weighing out the optimal self-employed job for you, be sure to consider the time and money you’re willing to put into your operation. Also, think about your personal risk tolerance to ensure you can move forward in confidence with your chosen direction.

Like many New Year’s resolutions, the challenge isn’t starting, but sticking with it. Once you weigh the best self-employed job for you and your available resources, it’s easy to stick with it and create something long-lasting for yourself.

Congratulations on making it to the new year and we wish you the best of luck as you sift through self-employed jobs on your pursuit of financial freedom!

Conquer Your Keywords on Amazon With Viral Launch’s Keyword Manager

Optimizing your product listing for keywords on Amazon can quickly skyrocket sales and unlock your product’s full potential.

There are plenty of ways to make money on Amazon, but for those who choose the FBA route, optimizing your listing for keywords on Amazon is a must regarding maximizing your opportunities for sales success.

Whether through organic search or the advertising route, understanding your product’s popular (and less popular) keywords is essential to reach customers searching for your product.

That’s why we created Keyword Manager, our comprehensive keyword tool that helps you stay on top of your keywords in every single way.

Quite simply, Keyword Manager is your go-to tool for all things keyword related. With stakes higher now than ever, it’s crucial to ensure your keywords are on-point during the hectic holiday season.

All you need to do to get started is sign up for a plan that includes Keyword Manager and grant MWS and Seller Central authorization, and let Keyword Manager go to work with creating your personalized, all-in-one keyword dashboard.

What exactly does Keyword Manager do?

Keyword Manager includes nearly all the keyword data you could ask for, personalized for you.

Keyword Manager delivers an encyclopedic list of keywords for your product, along with various metrics to help you understand, track and strategize your keywords like never before, all in one easy-to-view spot.

Consider it a digital checklist for all your keyword needs no matter where you’re at in your Amazon selling journey.

Making sure your listing’s copy includes all of your product’s essential keywords, checking for indexation, finding organic and sponsored rank positioning, displaying badges such as Amazon’s Choice and presenting the search volume for these keywords are just a few of the handy things Keyword Manager does automatically for each and every one of your products listed on Amazon.

How does Keyword Manager identify your most valuable keywords on Amazon?

That would be our revolutionary ARCS™ algorithm!

ARCS™ (ASIN Relevance and Conformity Semantics) programmatically determines the most relevant and important keywords for products on Amazon. Think of it like a reverse ASIN search on steroids.

The data science team at Viral Launch cooked up ARCS™ to evaluate up to 10,000 keywords and 500,000 products to determine the critical keywords for a given product.

This process plays an instrumental role in finding and sorting the keywords you should be most interested in regarding your product’s performance. Of course, you can also manually add any keywords in Keyword Manager to ensure every last one of the keywords you care about is displayed.

What are the Keyword Manager Dashboard Metrics?

Priority Score
Priority Score is a rating from 0-1000 that indicates a keyword’s importance based on search volume analysis. This score is based on our proprietary algorithms and is a good indicator for which words are most important to get into your listing. Of course, you want your highly-relevant, high-search-volume words in your listing.
Relevancy Score
Relevancy Score is a scale between 0-1000 that rates how relevant each keyword is to your seed keyword. To determine relevance, Keyword Research runs a massive Reverse Market Lookup. This is similar to a Reverse ASIN Lookup, but bigger and better.
Volume Estimate
The Volume Estimate metric showcases how often customers search for a given phrase on Amazon. Our search volume estimate numbers arrive via our Keyword Research tool and utilize a proprietary formula to determine search estimates over the past 30 days. When you click on the number, you’ll find historical search volume estimates, which come in handy regarding seasonality.
A suggested keyword’s bid cost for Amazon’s Sponsored Ads, based on our tracking and recommended best practices.
Opportunity Score
Opportunity Score is a rating from 0 to 1000 that measures a keyword’s potential to rank based on a market analysis of each keyword’s top-selling products. A low score means most competitors are using the term in their listing and thus low opportunity. But a high opportunity score means that the top 10 listings don’t include the term (or some variation of that term) in their listing. Adding high-opportunity keywords to your listing is a quick and easy way to pick up some easy rankings with solid volume.
Used in Listing
It’s as simple as it sounds! Is this keyword in your listing? Our Listing Builder tool lets you cross off keywords as they’re added to your listing’s copy, but this aspect of Keyword Manager works for already-written listings to ensure your listing is fully optimized for search.
Contrary to popular belief, utilizing a keyword phrase in your listing doesn’t guarantee that it will index for the keyword in question. While it’s most likely you will index for those keywords, there are exceptions. This column helps prevent blind spots for keywords in your listing that you’re not indexing for, allowing you to move keywords into higher-priority places to achieve indexation and become eligible to rank.
Organic Rank
Where is your product ranking for this particular keyword? You can sort this column by your highest-ranking keywords to get a feel for where your products are the most visible without advertising. Also, an arrow pointing up or down may accompany the number in this column if applicable, indicating whether you’re trending upwards or downwards lately. You can click into this number to see your ranking over time as well for a longer view into your trajectory.
Sponsored Rank
Running PPC ads? This column shows where your product is being displayed on search pages, so you can see how much bang you’re getting for your buck and easily see how positioning impacts sales.

Never miss a beat when tracking keywords

During the busiest sales days of the year, Keyword Manager’s keyword-tracking capabilities should be your best friend.

Of course, tracking keywords all year round should be on all Amazon sellers’ radar, but the holidays and signature sales events raise the stakes substantially. Tracking keywords allows you to monitor your performance and manage your visibility virtually in real-time. By doing this, you can quickly limit the amount of ground lost when you drop in rank and optimize your offering while ascending.

It’s as easy as 1-2-3 to start tracking keywords in Keyword Manager. Simply tick the box next to Rank Change Notifications for the desired keyword and customize your notifications in the following pop-up. Boom!

If you’re not constantly checking your inbox, you can always customize your email app settings to ensure you receive Viral Launch emails as push notifications to ensure you’re primed to act on these changes as quickly as you’d like to.

Since visibility is king on Amazon, this element is a no-brainer to stay on top of your game all year round, but especially during the busiest times of the year when things can change rapidly and have resounding repercussions.

Wrapping it up

Regarding tracking keywords on Amazon, nobody does it better than Viral Launch’s Keyword Manager. Within the software suite, you can easily discover new insights, track performance, and take swift action to supercharge your Amazon business for peak performance.

During this holiday season and beyond, beef up your keyword game with the all-encompassing Keyword Manager to always be on top of your game. Once you’ve added your product to Keyword Manager, it’s like adding a high-powered, mastery-level assistant to your team with handy tips for improving your business.

Get started today and make the most out of this holiday season and ride into 2023 on a wave of sales!

Get started for FREE with the entire Viral Launch software suite today!

Amazon FBA Tips: How To Prepare for Black Friday 2022

As the clock ticks closer to the holidays, here are the key dates and tips and tricks for how to prepare for Black Friday.

Believe it or not, the most wonderful time of the year is upon us yet again.

With Halloween officially behind us, the always-hectic holiday season spearheaded by Black Friday is near. For those selling on Amazon, hopefully, you’ve already taken time and steps on how to prepare for Black Friday and crush it for the remainder of 2022 and start 2023 off right.

Whether you’re on top of your planning or an inexperienced seller unsure of the best Black Friday and Cyber Monday seller tips, we’ve got you covered with important dates and details to make this holiday season one to remember.

Should Amazon sellers prepare differently for Black Friday?

Unquestionably and without a doubt, yes.

When ranking the biggest shopping days of the year, Black Friday likely comes to your mind first. For decades, Black Friday has established the Friday after Thanksgiving as a day for shopping.

Steep discounts and special one-day-only deals make it a prime choice for shoppers to start or finish their holiday shopping. Every year, news stories about customers lining up at stores hours before they open and the ensuing pandemonium once doors are opened command attention across the United States.

Beyond the obvious influx of traffic and sales to be made on Black Friday, the date is also important for secondary reasons. Black Friday marks the beginning of the holiday shopping season, with days rivaling Black Friday sales showing up over the next few weeks.

Cyber Monday and Super Saturday (also known as Panic Saturday, the Saturday before Christmas) are both on the calendar’s short list of top sales days. When we mention being prepared for Black Friday, we also mean being prepared for the rest of the major sales events that follow Black Friday.

How to prepare for Black Friday and Cyber Monday 2022

  • Check your inventory restock limits
  • Ensure your inventory can meet the increased consumer demand
  • Be aware of shipping deadlines
  • Optimize your product listings
  • Plan your advertising strategy
  • Consider creating coupons and promotions
  • Monitor performance and adjust accordingly

Check your inventory restock limits

While utilizing all of your inventory limits throughout most of the year can be costly, it may be worthwhile or necessary during the busiest time of the year. To find out what your restock limits are, go to Inventory > Shipments in Seller Central. Below, we’ve included a few links to updated 2022 fulfillment fees.

If your inventory restock limits are less than satisfactory, you may consider going outside FBA and looking into third-party logistics (3PL) services as soon as possible.

Check out our podcast with Michael Sene from Deliverr one of the most popular 3PL providers for Amazon sellers and more.

Ensure your inventory can meet the increased consumer demand

If you’ve been selling for more than a year on Amazon, go back to your reports for last year’s holiday season and see how your sales were impacted by the holiday season.

If this is your first year in FBA, it might serve you well to check out a product research tool with historical sales data such as Market Intelligence.

Market Intelligence shows a peak for the “bartender kit” over the holiday season, showing the need for increased inventory during the period.

Because we know not all sales are distributed evenly in a category, you may want to look into how specific sellers have fared in the past over the holidays if their business is mature enough to have historical data.

When comparing sales with individual products, look for common competitors or similar-sized sellers in your market.

The seller in the 10th organic rank position for “bartender set” in Market Intelligence’s sales over the past two years.

Be aware of shipping deadlines

Unfortunately, it’s too late if you haven’t already made your fulfillment order for Black Friday or Cyber Monday. The last day an arriving order could be guaranteed in stock by Black Friday and Cyber Monday was November 2nd.

On the bright side, you can do your part to avoid any issues for Christmas by making sure your inventory arrives at Amazon’s fulfillment center by December 1st to ensure your product is available and stocked up by Christmas to avoid your product being out of stock for holiday shoppers.

While Amazon is usually very thorough with these dates, it never hurts to stay on top by checking Seller Central’s announcements periodically to keep track of any changes.

Optimize your product listings

Often overlooked until it’s too late, ensuring your product listing is optimized can be incredibly valuable during the holiday season. Additionally, the term “optimized” can admittedly be vague when used as a catch-all term, so let’s get specific on what that means.

When we say optimized regarding your listing, we mean a few different things. Overall, you want your products to be presentable, easily understandable to customers, informative, attractive to shoppers, and visible to anyone looking for your product.

You can achieve these aspects by enhancing your product photography and copy. The perfect product photography for your product listing takes care of the presentability and attractiveness while helping with the informative aspect by showing potential use cases for your product. Also, it’s a good time to double-check that your product photography meets Amazon guidelines and avoid any potential issues during this critical time.

The other half of optimizing your listing involves the written copy on your product detail page. This entails utilizing tools such as Keyword Research, Listing Builder, and Listing Analyzer to make certain your listing indexes for all search keywords customers might use to find your product. Just remember your customers are human beings, so don’t sacrifice readability for keyword indexing and utilize all the space Amazon gives you to inform and sell your product.

Plan your advertising strategy

Recently, we took a look into how sellers should handle advertising during major sales events in the run-up to the Amazon Prime Early Access Sale. Check it out for key insights and invaluable data on how significant increases in traffic and sales can skew your advertising campaigns juxtaposed to more standard sales periods.

Needless to say, the competition for eyeballs will be fierce. Understanding how the math and trends will change during Black Friday through New Year’s Day will yield dividends by preventing wasteful spending and racking up sales through the right strategies.

Consider creating coupons and promotions

It’s easy to lose track as a seller, but consider how you make your purchases. Putting yourself in the customer’s shoes is often overlooked with all that’s on a seller’s plate during these hectic times.

And we all love a good deal, right?

Especially during the holiday season as sales volume can increase drastically, it may be worth including coupons and promotions to increase sales.

A major chunk of the Black Friday and holiday shopping audience are hunting for deals, steals, and major markdowns. Giving them what they’re looking for can give your product the edge over the competition, especially those with a cheaper price, brand name, or better reviews.

Of course, selling on Amazon is a business so don’t go too crazy with the coupons. But depending on your product, the sales volume could very well lead to more profits for your business by providing your product at a cheaper price. For many shoppers, seeing that markdown price and the money saved by buying now is one of the most important factors that can lead to a purchase.

Monitor performance and adjust accordingly

As always, monitor sales performance throughout the holidays and adjust your plans appropriately. And not just the performance of your own products, but the competition as well.

Tracking competitors in Competitor Intelligence becomes even more crucial during this time when the stakes are the highest.

The Competitor Intelligence dashboard shows a variety of key performance metrics for your competition.

Within Competitor Intelligence, you’ll be able to track rank changes, price changes, and virtually everything you could want to know about a competitor. You can even set up notifications, so you can stay informed and react accordingly to competitors offering deals.

Wrapping It Up

Although time is running thin to make changes to make Black Friday 2022 one to remember, there’s still plenty you can do to go into the core of the holiday season with confidence.

By checking off these steps and monitoring performance, and making intelligent, data-backed decisions, you can put your products in a prime position to walk away from this season as a major winner.

Best of luck to you this Black Friday and beyond!

Get started for FREE with the entire Viral Launch software suite today!

Halloween On Amazon: Top Trends of 2022

Spooky season is upon us! Here are a few of the standout Halloween trends, as told by Amazon data.

Happy Halloween! It’s that time of the year to hit up haunted houses, carve those pumpkins and pass out handfuls of candy to the trick-or-treaters celebrating the horrifying holiday.

Halloween staples such as superheroes, iconic horror villains and fabled figures deliver that distinctive fall feeling. From the scary to the cute to the funny, Halloween is a choose-your-own-adventure when it comes to dressing up. But every year, Halloween trends serve as a time capsule as to what captivated people through pop culture.

While one of the more fun holidays, make no mistake: Halloween is still big business. In 2021, Americans spent around $10.14 billion in one way or another for Halloween. Analysts expect that number to grow in 2022 to an estimated $10.6 billion.

At the intersection of pop culture and business is Amazon, where millions are spent on costumes, candy, decorations and anything else to add to the spooky spirit.

Utilizing search volume estimates and sales data from Viral Launch’s Keyword Research and Market Intelligence tools, let’s take a look at the hottest Halloween items of 2022.

It should be noted for context that the graphs displayed below will appear lower this year than in previous years due to the numbers being a rolling average of the past 30 days.

It’s the season of the witch

It should be no surprise that this time of the year brings the witching season. The most popular search on Google ranks as one of the most popular searches on Amazon as well. With a rolling average of 100,000 estimated searches over the last 30 days, it’s already more searched than any year before 2021.

As the last-minute shoppers continue to come in and the heart of Halloween shopping season becomes a larger chunk of the weighted average, it will challenge 2021 for one of the witchiest Halloweens yet.

Even amongst superheroes, Spider-Man reigns supreme

Who doesn’t want to be a superhero, even just for one night? Kids and adults alike love putting on their cape and gear of their favorite superhero or supervillain and celebrating Halloween.

But in 2022, the popularity of one superhero stuck out.

Spidey senses are tingling on the web, or at least on Amazon. While the margin may surprise, Spider-Man’s popularity should come as no surprise. The three highest-grossing superhero movies of all time (Avengers: End Game, Avengers: Infinity War, and Spider-Man: No Way Home) all feature Spidey. Additionally, 2018’s Marvel’s Spider-Man video game ranks third on the list of best-selling PlayStation 4 games of all time.

A series of record-setting movies and video games over the past few years shows Spider-Man stands as popular as ever, skying high above the rest of his superhero buddies and counterparts with a solidified status as one of the most popular Halloween trends.

Stranger Things enters iconic status

In today’s state of the world, it’s likely more difficult than ever for pop culture phenomenons to exist with staying power. Today, a younger person likely has as many streaming app subscriptions as their grandparent had television channels to choose from. And that’s not even counting the millions of videos on Youtube you can watch (with ads, of course) for free.

However, Netflix’s Stranger Things appears to have entered the zeitgeist in a way few, if any, new programs have matched. After an almost three-year hiatus, the sci-fi fiction series returned in a major way in May of 2022.

Eleven’s Halloween popularity this year towers compared to previous years.

Even as the show entered the mainstream, 2022’s season 4 clearly took the fandom to a new level. After seeing the show catapult Kate Bush’s Running Up That Hill song and Metallica’s Master of Puppets album back on the Billboard charts by merely being featured on the show, it only makes sense that the show would make an impact on Halloween.

More treats than tricks

For trick-or-treaters looking to fill up their sack with sweets, you’re in luck. If the estimated search volume is any indicator, this Halloween appears primed to be a gold rush.

Searches for “candy variety pack” are at the highest level since we began tracking search volume, and likely the highest ever on Amazon. Top searches for specific brands of candy include Reese’s Peanut Butter Cups (37.9k), Skittles (36.1k), Twix (14k), and Snickers (13.5k).

With a solid assortment of sugary goodness available for the taking, there’s something in store for every trick-or-treater’s taste buds.

Spreading the holiday spirit with scary scenery

Photo by Artie Siegel on Pexels.com

People are flocking to Amazon like never before for Halloween decorations. With 590k estimated searches over the past 30 days, the volume eclipses last year’s all-time high of 558k searches for “Halloween decorations outdoor”.

The chart’s repeating peaks and sustained valleys are perhaps the perfect representation of product seasonality.

While the number will likely increase as the average includes a time period closer to the holiday, it’s notable that the last two years have more than doubled the pre-pandemic tally of 246k in 2019.

Key Halloween 2022 takeaways

In addition to checking in on the hottest Halloween trends that make this year unique, we can learn quite a bit about the broader Amazon market with this information. With many Halloween items at or near all-time highs that dwarf search and sales results from pre-pandemic levels, we can make a few inferences as to why.

Although the pandemic-peak reliance on Amazon appears to be dwindling, the increased number of Amazon shoppers can be seen in the immense increase over the past 3-4 years.

Just four years ago, Amazon reported passing the 100 million Prime members mark. Today, that number sits above 159 million. The pandemic certainly pushed people to Amazon more than ever, as businesses closed and Amazon became essential to many.

Seasonal products certainly aren’t for every seller, but the market for seasonal products on Amazon provides more opportunities than ever.

As we move into the busy holiday season, we’ll only learn more about Amazon’s status in the world of commerce and just how dominant the marketplace can be.

Did The Amazon Prime Early Access Sale Live Up To Expectations?

The inaugural event billed as the “second Prime Day”, took place from October 11-12, and the numbers are in.

Amazon held the first-ever Amazon Prime Early Access Sale in mid-October, aiming to kick off the fourth quarter of 2022 with a bang.

With markdowns on products from Apple, Sony, Keurig, Hasbro, Ninja, Laneige and Amazon’s own devices, the wide-ranging sale had discounts for every shopper and was geared for the holiday season.

In addition to being a major sales event from the e-commerce leader, the promotion bridged the gap between Prime Day in July and late November’s Black Friday. The October date also is worth noting, as Amazon chose the month for Prime Day 2020 after it was delayed due to the worldwide pandemic.

Regarding the Prime Early Access Sale’s performance, Amazon released a few statistics and fun facts regarding the sale:

  • Members ordered more than 100 million items from Amazon’s selling partners, most of which are small businesses and medium-sized businesses
  • More than 8 million toys in the U.S., including from the Toys Gift Guide, sold during the 48-hour event, including from top brands like LEGO, Melissa & Doug, and Squishmallows
  • Some of the best sellers from the Top 100 deals list were Macbook Air M1; Peloton Bike; Bose earbuds and headphones; Casper pillows and toppers; and Shark hair dryers, vacuums, and air purifiers

It appears Amazon considers the event a success, a likely indicator that the first Prime Early Access Sale won’t be the last. Although we’ll have to wait until next year for the official word, sentiment around the event rates as positive.

Our Prime Early Access Sale was a great kickoff to the holidays, and the best part is that it’s only the beginning. Customers will find millions of must-have deals throughout the season that will help them continue to save money on gifts for loved ones.

Doug herrington, ceo of amazon worldwide stores

Others, however, have been a bit more bearish in their reporting of the performance.

So, where’s the truth? Did the “second Prime Day” as some deemed it live up to the moniker? Let’s dig in a little deeper.

No Prime Day, But Far Above Regular

In our opinion, the Prime Early Access Sale appears to be a success. Of course, the evaluation all depends on the benchmarks it’s judged against.

Anything is possible with Amazon events, but the “Second Prime Day” label proved to be too much to live up to. Analysts at Bank of America estimate $8 billion in gross merchandise value (GMV) for the sales event. For comparison, July’s Prime Day rang in $10.7 billion.

However, some sellers experienced even greater success.

“Our game’s success is a testament to Amazon empowering unexpected entrepreneurs: two working moms who created a card game as a side hustle—which has ascended to a top seller in the Toys and Games category,” said Stacy Katz, co-creator of Not Parent Approved game. “Opportunities like Prime Early Access Sale have created a powerful boost to our business, as well as offering customers deep discounts and value. On the first day of the sale, we experienced a 500% increase in units sold!”

Given the newness of the Amazon Prime Early Access Sale and Prime Day’s massive success as a marquee sales event marked in red ink on the retail calendar, any expectations to match Prime Day were a bit far-fetched in the first place.

More Prime Day Than Black Friday

If the Prime Early Access Sale gets a 2023 sequel, one of the more valuable insights gathered can be centered on the purpose of the purchases. In official Amazon statements and promotional items, the “holiday” aspect has been repeatedly used.

With Amazon’s powerful might, the sale could be an attempt to make the Prime Early Access Sale the unofficial start date to the always-hectic holiday shopping season. Although Amazon’s report shows a massive amount of items bought from their toy guide, it appears a bulk of the purchases weren’t intended as presents.

According to a Numerator analysis of more than 44,000 Amazon Prime orders and 3,500 verified buyer surveys, only 29% of shoppers reported buying holiday gifts.

For sellers with products that perform better in the holiday season, it may cause an uptick in sales, but the event appears unlikely to add an extra month of products flying off the shelves.

Considering The Factors at Play

When juxtaposing the performance of the Amazon Prime Early Access Sale to Prime Day, we must also consider the conditions and caveats.

First, the Amazon Prime Early Access Sale faced an uphill battle when competing for attention in the way Prime Day has almost become its own holiday.

The Bank of America analysts noted Twitter mentions of the Prime Early Access Sale were down 70% relative to Prime Day. Like Sundays being a day for football or October 31st being for Halloween, Prime Day’s asserted itself as a time period dedicated to deals.

As the inaugural Prime Early Access Sale, the event inherently lacks the cache Prime Day earned with years of growth and investment. Prime Day is a day major brands and small Amazon sellers alike prepare for months ahead of time. Even though the exact date of Prime Day (July 12th) wasn’t announced by Amazon until two weeks before it kicked off, the expectation from sellers and shoppers alike is it happens in mid-July in years without a global pandemic to knock it off course.

The Prime Early Access Sale had a similar gap between the official announcement and the start date, but the lack of precedent made it difficult for smaller sellers to prepare accordingly and to build buzz among customers.

Via statista and Digital Commerce 360

Overall, the Amazon Prime Early Access Sale results appear promising

While sentiment seems to be knocking the event as it fell short of Prime Day, those expectations proved to be quite unfair. Remove any association with Prime Day and the promotion would be one for the records.

Also, the initial Prime Day was considered a significant success even though its numbers since then dwarf the first-ever Prime Day. If the Early Access Sale makes a return next year, the skyrocketing popularity of Prime Day since its first year should be taken into heavy consideration.

If we’ve learned anything with Amazon over the years, it’s that things almost always get bigger.

Product Discovery Update: Brand & Category Research Gets A Refresh

By popular demand, Viral Launch’s Product Discovery tool receives a handy update to refine your Amazon market research.

The most reliable, trustworthy data in the Amazon marketplace just got a little better.

In Viral Launch’s Product Discovery tool for finding untapped Amazon markets, users can now manually refresh the data for the latest, most up-to-date information available in Brand and Category searches.

Previously, the data displayed within the tool for Brand and Category searches may not have been the most up-to-date timeframe, depending on the search criteria. The out-of-date data shown in those instances were often for lesser-known brands or more niche products that did not meet the necessary benchmarks to update daily, as they do in Market Intelligence and our other insightful seller tools.

Now, you can ensure you’re seeing the most comprehensive, up-to-date data with the easy push of a button. If the results displayed are more than 30 days old, simply click the “Update Analysis” button near the top right corner of your browser to queue up an update.

Upon triggering the update, Product Discovery will hunt and retrieve the data requested. Of course, once you start your Amazon research, waiting around isn’t a part of your plans. While we fetch the data, you can pin your search and come back to it at any point to check the status and keep a history of your searches.

Whenever you’re ready to come back to check the update status or see the up-to-speed results, just select the Pinned Ideas tab on the left menu, select your search type, and your full history of pinned searches will be available to peruse.

Pin your searches after refreshing to stay organized and keep track of your Amazon research.

The update is currently live, so all users with access to Product Discovery can give their brand and category research a boost. Product Discovery is available within all Viral Launch software packages. If you don’t have an active subscription, no worries! Sign up for your free trial today to join the action and take your Amazon market research to a new stratosphere.

Find products to sell on Amazon with Product Discovery

To learn more about this new feature, contact us using the chat function or by sending an email with your request to service@viral-launch.com.

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