Can Amazon Be a $3 Trillion Company in 2024? This Analyst Thinks So, Citing Marketplace, Advertising Health

Is Amazon stock (Ticker: AMZN) headed #ToTheMoon? One notable analyst thinks so, citing the strength of its marketplace, advertising, and AWS.

Are you on the fence about starting your own Amazon business? Concerned you may be late to the FBA party? According to one of the most notable stock analysts in tech, Amazon has plenty of room left to run, powered partly by its massive marketplace.

Brent Thill, a Wall Street Analyst at Jefferies, presented the case for Amazon’s stock price rising to $5,700 over the next three years. In April 2019, Thill speculated that Amazon stock could skyrocket from its then-price of just above $1,800 to more than $3,000 within two years. Amazon stock would reach $3,000 comfortably within Thill’s forecast, doing so in July 2020.

Currently trading at $3,399.44 a share, this would mark a 70% uptick for a company that already owns the third-largest market cap in the S&P 500.

Unless you’re an Amazon stockholder, the gaudy valuation may seem unimportant for the typical third-party Amazon sellers. However, the reasons for Thill’s $3 trillion figure should cause sellers’ ears to perk up.

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While Amazon is renowned for its far-reaching services, three Amazon pillars stand out as a cause for optimism for the foreseeable future: Amazon Web Services (AWS), its advertising platform, and of course, the marketplace.

Amazon Web Services (AWS)

Perhaps just as eye-popping as the $3 trillion valuation, Thill believes AWS alone could be worth $1.2 trillion in three years. Since its inception in 2006, AWS has shown accelerated growth as cloud computing gains popularity.

The growth of AWS was brought to the forefront months ago when Andy Jassy, the CEO of AWS, was tapped to replace Jeff Bezos as Amazon CEO.

Already boasting an impressive portfolio of clients, AWS appears perfectly primed for scalability as the need for computing, web security, and data storage grows.

Certainly, Amazon’s bet on AWS is paying off in spades and serves as a landmark achievement for Amazon diversifying its revenue streams at a massive scale.

The Amazon Marketplace

While other retail chains stumbled at the onset of the pandemic, Amazon’s retail marketplace soared to new heights.

If there were any concerns about these new heights being a peak before shoppers return to brick-and-mortar retail, Thill’s analysis doesn’t see it that way.

“Prime adoption and a broader shift to e-commerce have driven an acceleration in growth,” Thill wrote. “We believe the length of the pandemic has served to ingrain consumers’ increased reliance on e-commerce.”

Thill estimates the value of the marketplace in three years at $1 trillion. Better news for third-party sellers, $700 billion of that is forecasted for them.

The healthy market conditions for third-party sellers fuel an entire industry built on buying Amazon businesses, with hopes of positioning themselves for the continued booming business. Over the past 12 months, more than $3.5 billion in capital has been used to aid Amazon business acquisitions.

Even as e-commerce boomed in 2020 and into 2021, the analysis of the marketplace’s strength over the long run should be plenty of reassurance for sellers.

Amazon Advertising

Overshadowed by the announcement of Jeff Bezos departure from Amazon CEO but not overlooked by Thill, Amazon’s most recent quarterly report revealed a shocking amount of revenue generated from advertising.

Per MarketingDive, ad revenue growth rate of 64% outpaced growth for third-party seller services (54%), subscription services (34%), AWS (28%), and its online store (43%, which reported record revenue.

The ramped-up growth tells the story of an emerging asset for the company, and more importantly for sellers, which will become a much larger tool for sellers in the near future.

As the marketplace grows, it only makes sense that the value for visibility for sellers increases with it. Amidst the pandemic, e-commerce steadily became a more popular shopping option globally. The pandemic transformed e-commerce from an option to a necessity for many, and customers are unlikely to stop shopping online, with even more projected expansion.

A leading argument for the staying power of Amazon advertising is that it’s an opportunity for a mutually beneficial relationship between the marketplace, sellers, and customers. In a system where the marketplace sells valuable retail space, leading to satisfied customers and profits for sellers, everyone wins.

Back to Thill’s valuation, he believes Amazon’s advertising could be worth more than $600 billion in three years, behind only Google and Facebook. Recent updates and new features to the advertising platform are actions that display Amazon’s budding emphasis on advertising.

For third-party sellers, this means advertising should be at the forefront of your growth strategy. In an industry where trends are here one day and gone the next, Amazon advertising isn’t going anywhere anytime soon.

Closing Thoughts

All in all, the optimistic outlook from a respected analyst has to make Amazon sellers feel good about the future.

Much like following market trends within Amazon can help sellers find winning products, following company trends can give you a great idea of the next big thing in the industry.

Thill’s analysis should be a tremendous sign for the future of the Amazon marketplace and indicate that advertising should be front-and-center in future strategy.

With e-commerce forecasts, Wall Street analysis, and venture capitalists looking to enter the space, the future of the Amazon marketplace remains bright.

If you were on the fence about starting an Amazon business, there likely will not be a better time to start than now.

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Amazon Advertising: Boost Sales On and Off Amazon with Sponsored Display Audiences

Through a recent update in Sponsored Display campaigns, sellers gain an even greater opportunity to skyrocket sales and expand advertising beyond Amazon.com.

For the past year, advancements in Amazon PPC advertising have been an integral part of creating a more sophisticated selling process. One of the latest of those advancements, Sponsored Display Audiences, makes it easier than ever to target customers with high buying intent inside and outside of Amazon.

While Sponsored Display ads are nothing new (they were launched in 2019, replacing Product Display Ads), the addition of audience groups and remarketing enables sellers to break down the digital walls of Amazon for highly targeted, far-reaching ad campaigns.

Studies show 64% of shoppers use multiple channels to make a single purchase. As customers shop around, it’s critical to keep your product in front of the customer in hopes of landing in their cart.

With Sponsored Display ads, you can bolster your brand presence across channels to stay in the minds of customers. And with Amazon Audiences, you can zero in on customers more likely to complete a purchase for a more efficient ad spend.

What audiences are available?

For this section, we’ll let Amazon tell the story with excerpts from the official overview.

Sponsored Display audiences is a display targeting strategy that uses Amazon shopping signals to help advertisers of all sizes grow their businesses and engage shoppers across the purchase journey—both on and off Amazon.

Amazon Advertising
  • In-market: In-market audiences allow you to engage audiences who are “in the aisle” and have been recently shopping for products in a given category. To capture share-of-mind, you can reach audiences in the same category as your advertised products to drive consideration, as well as try out entirely new segments to help drive product awareness.
  • Lifestyle: Positioned for awareness campaigns, these audiences reflect a variety of aggregated shopping and viewing behaviors, including shopping on Amazon, browsing on IMDb, streaming on Prime Video, or streaming on Twitch. These behaviors reflect shared preferences and map to lifestyle segments such as “foodies,” “sports enthusiasts,” “tech enthusiasts,” and more.
  • Interests: Interest-based audiences allow you to help raise awareness with prospective customers based on what they frequently browse and buy. Examples of these audiences include “interested in Canadian history” and “interested in interior design.”
  • Life events: Life events audiences give you the opportunity to drive awareness and consideration for relevant products based around life moments, such as “traveling soon” for shoppers going on vacation

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What are the benefits?

First, ensuring your products are seen by customers who are more inclined to make a purchase is always a tremendous benefit. By implementing Sponsored Display ads, you can increase brand awareness, drive traffic to a specific product, earn visibility on competitor listings, and kickstart exposure for new product lines.

By adding audiences to your Sponsored Display ads, you can prioritize customers more likely to add your product to their cart.

With the remarketing option, sellers can reengage customers who have looked at your product, but not made a purchase. At a very basic level, you can safely infer the customer is interested in your product and is still looking, ultimately increasing the likelihood of a purchase.

For the more analytically-minded sellers, you’ll love the refined reporting that comes with these campaigns. Relevant performance metrics include sales, click-through rate (CTR), and new-to-brand (NTB) statistics for each selected audience in your campaigns.

On top of boosting exposure and sales through these campaigns, the data mined could be even more valuable in the long run as you comb through the data on your customers.

Do Sponsored Display audiences actually work?

According to Amazon, absolutely.

Citing internal data, the e-commerce giant noted advertisers who integrated this display advertising strategy with Sponsored Products advertising saw a 4% higher month-over-month sales growth compared to if they only utilized Sponsored Products.

Furthermore, Amazon states the average customer journey on its platform is 6-to-7 days.

“The greatest ability is availability” is often said to describe the value of athletes who can stay healthy. But it could also be said about Amazon products regarding making your products available and exposed to shoppers.

With Sponsored Display audience ads, sellers gain control over how often their products are made available and prioritize who they’re exposed to. Frequently, business owners are tasked with deciding to either branch out to new customers or zero in on the existing target market. Sponsored Display audiences grant the option to pursue both simultaneously.

Of course, success will vary as sellers invoke their own strategies for audiences. Still, the data from Amazon’s case study is encouraging for sellers, and the fundamentals of selling certainly back up their claims.

Who has access to Sponsored Display Audiences?

Presently, Sponsored Display Audiences are exclusive to vendors, and Brand Registry enrolled sellers in the United States.

It should come as no surprise that sellers enrolled in the Brand Registry Program receive yet another perk for those paying close attention. As Amazon continues to add new seller features, those in the Brand Registry program have been receiving more and more tools to fuel their Amazon business lately.

[A Seller’s Guide to Amazon Brand Registry]

What else should sellers know before kicking off their first campaign?

In its introduction, Amazon notes that this ad type is “retail aware.” This means the ads work in congruence with your inventory. For example, if you run out of stock and can no longer fulfill purchases, the ads will shut off automatically. As a result, sellers avoid wasteful spending and aren’t punished if their ads are incredibly effective.

Sellers will be happy to hear that creatives are automatically generated from your product page, so much of the ad creation process is already completed for you.

Additionally, applicable badges such as Prime-eligible, Deal of the Day, Best Seller, and more are made visible in these ads, giving customers even more reason to make a purchase.

Wrapping It Up

Sponsored Display audiences and remarketing opens up even more possibilities for Amazon sellers to build their brand.

As the Amazon Advertising Console seemingly grows more sophisticated each day, savvy sellers should certainly keep a watchful eye on the latest advertising features, trends, and tactics.

Lastly, the steady stream of new features to the Amazon Advertising Console should signal to sellers that PPC advertising will only continue to pick up steam. In the near future, it’s increasingly likely that advertising knowledge, strategy, and execution becomes more of a prerequisite for longstanding success in the marketplace.

Want to master the PPC basics without spending an arm and a leg? Learn from the pros in our FREE Amazon PPC course!

Amazon Sends Major Reminder Regarding GTINs

On Thursday, Amazon Seller Central shared a reminder regarding GTINs that could result in products becoming invalid.

In a recent Seller Central update, Amazon reminded sellers that unique GTINs (Global Trade Item Number) are a requirement for its marketplace in most categories. Amazon warned that listed products without an acceptable GTIN would be removed if corrective actions aren’t taken in time.

As the update states, “GTINs are considered invalid if they are not GS1-vended or not recognized by the brand owner.”

The reminder arrives as Amazon continues to ensure its marketplace is up-to-code and worthy of consumer trust. Above all, GS1 provides standards for industries to allow products, services, and information to move efficiently and securely to benefit of businesses and consumers.

What You Can Do

Sellers can check to see if their products are in danger of being considered invalid due to the GTIN policy by visiting the Fix Your Product tool in Seller Central.

Affected listings will be displayed in the At Risk listings section.

[RELATED: UPC Codes for Amazon: Everything You Need To Know]

If you don’t have any at-risk listings, no further actions are needed.

To fix any affected ASINs, you can submit a letter of authorization or a licensing agreement that meets the following criteria:

  • Includes the name and address of the brand’s rights owner
  • Legible: it is not too blurry and not too light or dark
  • Displays the manufacturer name and contact information
  • Includes the seller’s legal business name or the seller name that corresponds to your Account information page in Seller Central
  • Includes the seller’s physical address
  • Must be in English
  • Includes a GS1 certificate
    Note: We recommend that you obtain your GTINs directly from GS1 (and not from other third parties selling GTIN licenses) to ensure that the appropriate information is reflected in the GS1 database. For more information on licensing EANs or UPCs from GS1, refer to the GS1 website.

Also, it should be noted this is not a change of policy, but a reminder of the rules and guidelines. For the official statement from Amazon, please refer to the Seller Central statement.

Lastly, be sure to check your status within Seller Central immediately to avoid any future complications.

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Can You Use Trademarked Terms In Your Amazon Product Listing?

“How do I get my product in front of more customers?”

That’s the million-dollar question every Amazon seller should be asking themselves.

As we’ve outlined before, optimizing your product listing remains a foundational building block for maximizing your visibility. And part of optimizing your listing’s copy means utilizing as many keywords as possible that customers use to find products like yours.

You may find competing brand names in your keyword list during the optimization process. Depending on your product, this may be more prevalent than you’d guess.

Sometimes, a brand name becomes synonymous with the product, and the brand name becomes a generic term for its market. Think about Kleenex, Velcro, Bubble Wrap, Jacuzzi, Chapstick, Popsicle, and the list goes on and on.

While rare, brand names can rack up significant searches and even become the dominant way customers find products. Data via Keyword Research.

But what do you do when a competitor’s brand name is found in the search terms? Can you include their name somewhere in your listing to index and potentially rank for a recognized competing brand to steal their sales?

These are great questions, and to arrive at these questions means you’ve done your homework on Amazon SEO. One seller in our Facebook group for Amazon sellers asked it this week.

So we’re here to shed some light on this intelligent question and clear the air regarding branded keywords.

Can you use trademarked terms as keywords in your listing?

In most instances, the answer is a hard no.

Per Amazon’s Intellectual Property Policy for Sellers, Typically, a seller can use someone else’s trademark in the following circumstances:

  • When selling authentic goods, a seller may use a trademarked name to list them. For example, a seller who lists an authentic “Pinzon” product is not necessarily infringing on the Pinzon trademark owner because the seller is using the trademark to identify an authentic product.
  • When using a trademarked word in its ordinary dictionary meaning.
  • When making truthful statements that a product is compatible with a trademarked product. For example, if you offer a cable that is compatible with the Kindle e-reader, you can use the brand name “Kindle” to indicate that compatibility in the text of your detail page. You cannot use a logo to indicate compatibility, only the brand name. Any statement you make about compatibility must be true. If you want to indicate the compatibility of your product with a product of a different brand in the product title, please build your product title as follows, taking also account of the Amazon Brand Name Policy. If you do not apply this format to your product title, your listing may be removed as potentially trademark infringing.

As Amazon continues to fight against counterfeit products on its marketplace, it has tightened up on the usage of trademarked terms in listings not belonging to the trademark holder.

Violation of these rules opens sellers to warnings, suspension, or a ban from the Amazon marketplace. On the bright side, you can use these same rules to protect your brand from others if you’re enrolled in Amazon’s Brand Registry Program.

What about in the backend search terms?

Still, the answer remains no.

While one might think the backend search terms are the optimal place to index for trademarked terms without confusing a customer as to who the seller is, that is not the case. Amazon finds listings that violate this rule and violators likely face punishment as a result.

In fact, Amazon’s recommended strategy for backend search terms is not to use any brand names.

Can I do anything to gain visibilty on trademarked keywords?

Although you can’t use trademarked brands as keywords, there’s a way to potentially earn visibility for a name brand that customers are searching for: PPC advertising.

Keyword targeting allows sellers to appear for search terms that they bid on. Below, you can see how a competitor can sweep in to be prominently displayed in search results for a search for a trademarked product.

An example of how you can gain exposure through a Sponsored Brands ad with a trademarked search term.

However, there are many pros and cons to consider depending on your product, market, and the brand you’d target.

For example, Nike is one of the largest, most recognized brands on the planet and has built strong brand loyalty. So it may be reasonable to believe a customer searching for “Nike shoes” may be looking for a specific Nike product or that they’re dead-set on buying shoes with the famous Swoosh.

It’s also likely this brand had to outbid Nike vendors and major brands like Adidas, Reebok, and so on. Most likely, these ads probably aren’t cheap!

The sneaker market is incredibly competitive and full of industry whales like the brands mentioned above. With the degree of difficulty to consistently rank organically for high-volume search terms, PPC presents the opportunity to compete and even have a positioning advantage over name brands.

Additionally, this particular brand does have one huge selling point over Nike that sellers should consider: price. Certainly, many will breeze right past the ad and scroll down through Nike’s extensive catalog. But others just looking for a comfortable shoe might balk at paying prices up to 4 times that of the brand running the sponsored ad.

Ultimately, these measures will vary from product to product and should be heavily considered if you’re looking into experimenting with this keyword-targeting method.

In Conclusion

For the most part, Amazon sellers are limited with options to poach customers from competitors through trademarked terms. However, options exist to gain visibility from searches your rivals generate through their brand.

Do you have any experience with Amazon trademarked terms? Feel free to let us know about your experience in the comments!

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Say Hello To the New Viral Launch Dashboard

At Viral Launch, we’re continually looking for ways to improve our product to help Amazon sellers start and run successful businesses. As the latest result of our commitment to providing Amazon sellers with the resources to efficiently run their businesses, we’re proud to unveil our latest update: the Viral Launch seller dashboard!

Now, sellers can easily access vital performance metrics for their business within their Viral Launch account. As a result, sellers can conveniently monitor their catalog performance just a click away from the innovative seller tools that power your business.

In addition to analytics, the dashboard displays Amazon and Viral Launch announcements to keep you up-to-date on the latest industry happenings, recent activity on your account, and the ability to create a user profile.

Created from your feedback, we’ve designed the dashboard to serve the unique needs of Amazon sellers. With the revamped dashboard, the comprehensive Viral Launch software suite is a one-stop-shop for Amazon sellers to create, monitor, and scale their online business!

To demonstrate, let’s take a look at the new, insightful features:

Analytics

Furthermore, the renovated dashboard makes sure you never miss a thing regarding your Amazon business. Upon logging in, you’ll subsequently be able to track Units Sold, Revenue, and Reviews across your product catalog.

Whether you want a quick overview of these metrics for your entire catalog or zero in on a specific storefront, our upgraded dashboard has you covered!

In order to see storefront analytics, you must provide Amazon MWS authorization within your Viral Launch account.

Announcements

Staying up to date with the latest Amazon news, seller tips and tricks, and resources have never been easier! Directly under your analytics display, you’ll see the latest from our blog, YouTube channel, and suggested educational resources based on your account activity.

We firmly believe that on Amazon, owning the mental advantage is one of the most critical edges you can over your competition. And this doesn’t just extend to product research.

Especially over the past year, Amazon is constantly evolving. With frequent Amazon updates, seller tips and tricks, and outside-the-box strategies, sellers can gain the ever-important mental edge to thrive amongst the competition.

Simply by checking the Announcements tab, you’ll never miss a beat on what’s happening on Amazon from the seller perspective.

Also, subscribe to our weekly email list to receive the latest Amazon updates in your inbox!

Recent Activity

Lastly, keeping track of your recent actions has never been easier! Whenever you make a search, track a competitor, tweak a PPC campaign, or pin a product idea, it’ll be neatly organized within the Recent Activity portion of the dashboard.

Further, no longer do you need to jot down interesting ideas on a notepad or trust your memory. It’s all right there on the home page for you to see.

What are you waiting for? The update is live! Log into your account to check out the brand new Viral Launch dashboard today! All things considered, let us know how you like the upgraded seller dashboard.

Have an idea that would improve your Viral Launch experience? Leave a comment and we’ll keep it in mind as we continue to improve our tools to fit your needs.

7 Amazon Seller Tools To Boost Your Business

“A carpenter is only as good as their tools.” – unknown origin.

While we won’t claim to know much about carpentry, we can confidently say this quote is just as applicable regarding selling on Amazon.

With the long list of responsibilities that come with running an Amazon business and diverse skillset fulfill those obligations, it’s simply unrealistic to expect to do it all without some help.

Fortunately, there’s no shortage of Amazon seller tools to help you save time, stress less, and skyrocket sales.

But not all tools are created equally. To help you efficiently run your business, here are a few of the best Amazon seller tools to optimize your process!

Glorify

Consider Glorify to be your one-stop-shop for product images. With its backgroundremoving tool, a massive collection of stock images and models, and templates created for Amazon, Shopify, Instagram, and many other e-commerce platforms in mind, Glorify is the perfect tool for anyone who needs product photography.

Just as Canva makes graphic design a breeze for novices, Glorify simplifies product photography for e-commerce entrepreneurs. Designed to fit the needs and wants of online brands, Glorify is a time-saving, sales-converting necessity.

It’s no wonder 51,000+ entrepreneurs utilize Glorify for their design needs. With their tools, you can handle all of your product photography needs other than taking the actual pictures. Speaking of which…

Dripped Image Product Photography

When creating your Amazon listing, the value of product photography cannot be understated. In the old days of Amazon? Sure, you could skimp on high-quality product images and still pick up sales. But in 2021? High-resolution, professional images are a necessity for any seller looking for long-lasting success.

But not just any photographer will do. You’ll want a photographer with experience in e-commerce who knows the value of eye-catching product photography that shows how a product might be used and te

That brings us to Dripped Image.

Photographer/owner Jason Weller has plenty of product photography experience under his belt, in addition to years capturing sports, concerts, and events from around the world with his camera. The result? Professional-quality photos that highlight the best of your product and lifestyles that wouldn’t feel out of place in a prestige magazine.

Alibaba

Although simple, it’s vital to remember one of the foundational elements of a successful product is the product itself. You can do everything right to identify a winning product idea, create a product listing with captivating images and search engine optimized copy, and perform advanced advertising strategies. But if you have a crummy product, you’ll likely be inundated with negative reviews and experience dwindling sales.

Thus, it’s critical that you find a manufacturer or supplier that you can trust to deliver a quality product and work with to make improvements.

Ironically, Alibaba appears much like Amazon, but for Amazon sellers.

Alibaba became one of the world’s largest companies, largely on the strength of its B2B e-commerce platform. Buyers choose from hundreds of importers and exporters worldwide to find their ideal product.

The sheer size of Alibaba’s marketplace makes it convenient for Amazon sellers looking for a perfect supplier.

[RELATED: 11 Tips to Source Best Selling Products on Amazon]

The Amazon Seller App

Selling on Amazon is an incredible opportunity for those with the entrepreneurial spirit and attitude, and has paved the way for countless people to make their dreams come true and find financial freedom.

So it only makes sense that the go-getter ethos of entrepreneurs can lead to intense competition in the pursuit of perfection. As a result, that commitment and determination can lead to constant tinkering and monitoring of your store’s performance. And unlike traditional retail stores, your store is open 24/7/365.

Thus, you’ll want to keep an eye on the many aspects of running a business when away from the computer screen.

The Amazon seller app lets you take many aspects of managing your Amazon business from Seller Central with you everywhere you go.

Use the Amazon Seller app to track sales, fulfill orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.

Amazon

Thankfully, the Amazon seller app lets you manage your business so you can live your best life!

Viral Launch

With the wide variety of responsibilities on an Amazon seller’s plate, a true one-stop-shop just isn’t realistic. However, Viral Launch has you covered when it comes to reliably accurate product and market research.

Viral Launch’s data-packed Market Intelligence tool

Whether you’re starting on Amazon and looking for your first product or managing a sizable catalog of ASINs, Viral Launch’s comprehensive software suite can help you make intelligent decisions backed by a treasure trove of Amazon data.

For those looking for a profitable product to sell, the Product Discovery tool reverse engineers results based on filters you apply based on your goals and resources. Our most popular tool, Market Intelligence, provides continuously updated sales data that sellers can peruse to be a master of their market.

Once you’ve found your product idea, utilize Keyword Research to find a complete keyword list to maximize SEO and experiment with your listing in Listing Builder. Track your rivals with Competitor Intelligence to know their every move so you can counter strategically. Automate and optimize PPC campaigns in Kinetic and monitor your rank performance by keyword with Listing Analyzer.

With thoughtfully integrated tools, Viral Launch truly is a one-stop-shop for Amazon product research. With pricing packages catered to your needs based on where you are in your Amazon journey, you don’t need to spend an arm and a leg to gain that numerical advantage.

Simply put, Viral Launch’s Amazon seller tools offer almost everything a seller could ask for. In business, there’s no greater advantage than the statistical advantage.

Listing Dojo

Split Testing tests potential changes and provides data for you to optimize multiple aspects of your listing.

One of the most anxiety-inducing facets of running a business is understanding the possibility that you’re not maximizing your potential.

Is my hero image costing me sales? Would a price decrease significantly boost sales and increase profitability? Would tweaking the product title lead to more traffic?

These are just a few of the countless questions you may have about your Amazon product listings. Implementing significant changes to your listing can be nerve-wracking due to the unknown outcome. Luckily, you can find the answers with actual results by split testing in smaller doses with Listing Dojo.

With Listing Dojo, you can let the data make the decisions. Listing Dojo allows you to run tests on your listing’s title, price, images, or description. As you run the split testing, you’ll be able to see how these changes are impacting your bottom line. Once the tests have run for an appropriate amount of time (recommended: 7 day minimum), you’ll have informative reports comparing and contrasting each’s performance. You may be surprised at how one minor tweak can impact your bottom line.

Moreover, Listing Dojo is entirely free, making it a no-brainer for maximizing profitability.

The Empire Flippers Valuation Tool

The topic of selling your Amazon business is one we’ve tackled recently, and the business valuation tool from Empire Flippers is the best starting point you’ll find. You can fill out their brief form at no cost, and they’ll run the numbers for your company evaluation.

Within minutes, you can discover your business’s estimated valuation to consider if selling is right for you.

Once you’ve received your valuation, you receive a breakdown that operates as a SWOT analysis for your valuation. , the tool provides automatic feedback to help you understand your valuation at a categoric level. Consequently, you can keep that feedback in mind as you advance your business.

An innovator in the e-commerce business transaction industry, Empire Flippers is as trustworthy as they come. Whether considering selling your business or not, every seller should take a few minutes to understand their business a little better from a buyer’s perspective. And if selling sounds right for you, you can certainly entrust the Empire Flippers team to guide you through the process.

In conclusion, these Amazon seller tools are among the many that can make life easier. What Amazon seller tools have been a tremendous asset for you? Let us know in the comments!

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The Amazon Product Documents Program Explained

Amazon’s latest seller program aims to cut down on returns, increase customer satisfaction, and improve the buyer and seller experience.

Recently, Amazon unveiled its Product Documents Program, a helpful resource for sellers to upload electronic documents for potential customers to view.

Safety information, user guides and manuals, fact sheets, and instructions for use are just a few of the vital documents that eligible sellers can upload to improve their customer experience.

Previously, sellers needed to include these documents as inserts with their purchase, making them only available to customers who had already made a purchase. Now, this information can visible to customers as they shop.

Amazon describes the program below.

These are customer-facing documents that will be shown on your product detail pages. They are intended to provide pre-purchase information and post-purchase support content to customers. Adding product documents to your product detail pages can result in higher conversion rates, lower customer support costs, increased sales, and fewer returns when used effectively.

Amazon’s About Product Documents

Of course, with any new program, there are questions. Below, we’ll answer a few of the initial questions to help you get familiar with the new program.

Why does this program exist? Who does it benefit?

Customers and all eligible sellers who utilize the program benefit by increasing the quality of seller-to-buyer communication.

Before purchasing, customers can see important information about the product they’re purchasing. For instance, a customer may purchase a product that is more difficult to assemble than they anticipated, contains materials they don’t approve of, or be sized differently than anticipated. Typically, these transactions end with some combination of an unsatisfied customer, a return, or a poor review.

Amazon Product Documents allow sellers to be more transparent with customers regarding crucial product information. As a result, a more informed customer is more likely to be a satisfied customer. Additionally, a seller that is more transparent about product information is more likely to make a sale, avoid a negative review, and generate brand loyalty.

All in all, the program is mutually beneficial for the seller and the buyer.

Who Can Participate?

Registered brand owners in the Amazon Brand Registry program.

The Product Documents Program is the latest perk of being brand registered. While purely speculation, we’d imagine this is unlikely to become available for non-brand registered sellers any time soon.

[RELEVANT: A Guide to Amazon Brand Registry]

How much does it cost to join?

That’s right! There is no fee to join the Amazon Product Documents Program.

What types of documents can be uploaded?

At the moment, this is a complete list of the types of documents and formats allowed as a part of the Amazon Product Documents Program:

  • Safety Information (PDF)
  • Certificate of Analysis (PDF)
  • Certificate of Compliance (PDF)
  • User Guide (PDF)
  • User Manual (PDF)
  • Specification Sheet (PDF)
  • Comparison Chart (PDF)
  • Product Documentation (PDF)
  • 2D CAD (PDF, DWG, DXF)
  • 3D CAD (PDF, EDRW, EPRT, IGS, SLDPRT, STP)
  • Application Guide (PDF)
  • Brochure (PDF)
  • Compatibility Guide (PDF)
  • Emergency Use Authorization (EUA) (PDF)
  • EUA Amendment(s) (PDF)
  • FAQ (PDF)
  • Instructions for Use (IFU) (PDF)
  • Fact Sheet (Patient) (PDF)
  • Fact Sheet (Provider) (PDF)
  • Safety Information (PDF)
  • Size Guide (PDF)
  • Troubleshooting Guide (PDF)

How do I get started?

Amazon provides the following instructions for uploading documents from start-to-finish!

To upload documents for your product in Seller Central:

  1. Go to Inventory > Manage Product Documents.
  2. Click Upload New Documents.
  3. Choose a name for the document you are uploading. This is only for your reference. Customers will not see this name.
  4. Select a document type from the list of allowed document types.
  5. Choose the language or languages that are present in the document you are uploading.
  6. Choose a file to upload. Files must be:
    • Less than 10MB
    • PDF format except for CAD drawings
    • CAD drawings may be in PDF, dwg, dxf, igs, eprt, edrw, sidprt, or stp format
  7. Search by ASIN or product name and follow the on-screen prompts to associate one or more ASINs with the document you are uploading. At least one ASIN must be applied to the document for it to be uploaded.

Once submitted, your content may take seven business days to be reviewed for adherence to below mentioned Amazon guidelines for product documents. It may take longer during peak times. Documents that do not adhere to these guidelines will be rejected.

Once approved, it can take up to seven business days to publish on the detail page of the ASINs to which it applies. If the document status is “Not approved,” view the rejection reasons by clicking Edit for a specific document and make the changes.”

Conclusion

Above all, the Amazon Product Documents Program appears to be a great option to improve customer experience. For eligible sellers with applicable documents, we highly recommend joining this program as soon as possible!

As always, any opportunity to stand out from the competition on Amazon is an edge worth exploring. Uploading product documents with important information may boost consumer confidence and increase the likelihood of turning a click into a conversion.

Even more likely, these document uploads are likely to be an incredibly helpful resource for customers that will decrease the probability of a return and/or negative review. Recently, Amazon has taken much of the onus of customer satisfaction out of the seller’s hands. While this creates less work for sellers, it also takes away control for sellers.

Furthermore, by uploading your own documents and making them easily accessible to potential sellers, you have the chance to gain control back. As a result, you can turn would-be 1-star reviews into 5-star reviews by giving the customer everything they need for a happy transaction.

Amazon Announces Upcoming Changes to FBA and Referral Fees

Amazon announced an upcoming change to their referral and FBA fees for U.S. sellers that will impact their bottom line.

Attention Amazon sellers, upcoming Amazon fee changes may impact your profitability. Last week, Amazon announced tweaks to the common referral and FBA fees that will go into effect on June 1, 2021.

Before you panic, most referral fees will not change and the changes are modest in most instances.

For the uninitiated, the Amazon referral fee is a fee charged by Amazon every time a product is sold. Consider it the cost of doing business on Amazon, or the cost of being visible to the millions of people Amazon brings to its platform.

Typically between 8% and 15% of the price the customer pays, the referral fee plays a significant part of profitability and needs to be accounted for by every seller.

[How Much Are Amazon Seller Fees?]

In addition to the updated referral fee, Amazon will be updating FBA fees as well. As defined by Amazon, the Fulfillment by Amazon (FBA) fee is a per-unit fee, based on the dimensions and weight of the item.

Additionally, not all changes negatively impact profitability. Amazon stated, “We will also reduce certain fees, like the returns processing fee, which reflects feedback we have received from sellers and our continued efforts to reduce costs.”

In case you’re affected by the change, you can utilize an FBA Cost Calculator to discover how it impacts profitability.

Lastly, click here to view the official, complete announcement from Amazon. Check out the links below to dig through the changes and find specifics on how you’re impacted.

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Amazon International: Selling in Amazon Japan

In this episode of Follow The Data, John Cant of Rising Sun Commerce joins Cameron for a deep dive on tips and strategy to jump into Amazon Japan.

Amazon Japan is quickly becoming a hotspot for Amazon sellers to diversify online sales.

As international e-commerce sales continue to spike, more sellers are recognizing the massive potential of expanding their online business in additional marketplaces. The Amazon seller community continues to mature, and for many sellers expanding internationally may be a more profitable expenditure than adding another product or increasing marketing spend.

Behind only the United States, Germany, and United Kingdom, Amazon Japan serves as one of the companies largest marketplaces, with net sales almost doubling since 2016.

When it comes to selling on Amazon Japan, nobody knows it better than Rising Sun Commerce. Host Cam Yoder chats with John Cant of Rising Sun Commerce to discuss the pros and cons of expanding your business to Japan, best practices for finding success selling in Japan, and what NOT to do

This episode covers a handful of essential tips to consider when jumping into Amazon Japan (as well as any international marketplace). John, who has years of experience selling in Amazon Japan, shares his biggest tips and strategies for catering products, listings, and experiences for the Japan marketplace.

If you’ve ever considered going international with your Amazon business, or would consider Japan as a possible extension, this is a great starting point.

[You may also be interested in Follow The Data: Growth & Expansion Through Amazon International]

HIGHLIGHTS

Find out John’s story and learn Rising Sun Commerce’s history (0:00)

To kick things off, John explains his e-commerce experience and how Rising Sun Commerce began. With the U.S. Amazon marketplace doing much of the company’s heavy lifting, why pursue Amazon Japan?

One common mistake from sellers is to assume customers act similarly across marketplaces. How does buyer behavior in Japan vary from other countries? (3:22)

Customer behavior changes depending on where you’re selling, so selling isn’t a One Size Fits All approach for expanding internationally. John breaks down what distinctions exist with Japanese customers in comparison to American or European customers.

Where does Japan rank in priority for seller consideration? (5:09)

When considering expanding your brand internationally, selecting the ideal country to start selling in is often the first question. With Amazon continuing to expand internationally, John explains why Amazon Japan is such a promising opportunity.

A top-selling product in the United States doesn’t guarantee similar success abroad. Continuing the conversation on buyer behavior, what categories perform better or worse in Japan? (7:02)

While finding out if Amazon Japan is right for you, market and product research is a necessity. Get an expert’s perspective on what products tend to do well and which ones fizzle out in Japan.

What are the first steps a seller can take to start selling in Japan? (15:14)

You’ve done the research. Selling in Amazon seems like an opportunity worth pursuing. You’re ready to take the next steps. But where do you even start? John lays out the step-by-step gameplan for expanding to Amazon Japan.

These important questions and answers are only a fraction of the valuable insights from a proven expert. Be sure to tune into the entire show to find out if Amazon Japan is right for you!

As always, we greatly appreciate John’s time and expertise. If you have any questions for John, reach out to him directly at: jc@risingsuncommerce.co.uk Or visit his site to jump straight into Amazon Japan strategy.

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Ways to Start, Grow, or Scale Your Amazon Business with $1400

As the largest and latest round of stimulus checks make their way into bank accounts across the USA, we take a look into how you can use it as an investment into your business.

According to the IRS, about 90 million Americans were sent their $1,400 stimulus checks on Wednesday alone, with more to be sent in the coming weeks.

The newfound financial flexibility creates opportunities previously not afforded for those fortunate enough to receive the $1,400 as “extra” money. One popular way to view the stimulus check is as an avenue into investing, but investing isn’t limited to stocks.

Instead of investing in another company, why not invest in your own?

Whether you’re a longtime seller, beginner, or considering leaping into FBA, there are plenty of ways to rejuvenate or jumpstart your Amazon business with $1,400. By investing in your e-commerce business, you could easily turn your stimulus check into a long-term money-making machine.

[YOU MAY ALSO BE INTERESTED IN: 10 Ways You Can Make Money with Amazon]

We should mention this isn’t necessarily a guide. Every seller’s journey is different. The options we’ll highlight below are merely a few options you may want to consider. With prudent planning, these options present a promising opportunity for you to get a great return on investment from your stimulus check.

Without further ado, let’s dive into it!

Elevate Your Product Research Game

When it comes to selling on Amazon (and in most aspects of life), having the luxury of reliable data to base your decisions on is a tremendous luxury. For Amazon sellers, this is made possible through product research.

Whether you’ve yet to begin your FBA journey or have a catalog full of successful products, product research is crucial for sustained profitability. When you have access to comprehensive market data, it’s almost like having the answers to a test.

While reliable Amazon sales data is crucial at all stages, it’s especially vital for beginners. The research that goes into deciding upon your first product serves as a foundational aspect of your Amazon career. Choosing to source and sell a product without conducting intensive research with data you can trust is a surefire way to make your first product your last product.

So if you’re beginning to look into FBA, test out a few software providers. Most software providers will offer a free trial, giving you time to see if they’re right for you.

How to Find Successful Amazon Products with Viral Launch

Feel free to test trials from different software providers simultaneously to compare and contrast the data. If you notice any inconsistencies, don’t be shy. Ask their customer service team how they arrive at their numbers. With such an important decision that can pay off handsomely, don’t leave any stones unturned.

Aspiring Amazon entrepreneurs aren’t the only ones who can take their product research game up a notch. Often, Amazon sellers don’t utilize all tools within their toolset.

Whether there are underutilized tools in your current software plan or an opportunity to upgrade your plan for additional access, there’s no better time than now to explore unfamiliar tools. Amazon is constantly evolving, so sellers must evolve with it.

Boost Your Business with Captivating Creatives

It’s springtime! You know what that means. Spring cleaning!

For Amazon sellers, the seasonal cleaning isn’t limited to dusting ceiling fans, clearing out the refrigerator, and giving your home a good deep cleaning. It may be worth considering if your listing creatives are due for an upgrade.

Do your listing’s copy and product photography abide by Amazon requirements and follow the style guidelines? Is your competition doing something with their photos that seems to be working? Are you maximizing your visibility by having a keyword-optimized product listing, or are you missing out on indexation for keywords customers are using to products like yours?

These are just a few of the questions you should ask yourself when considering updating your creatives.

Even if your product photography is in tip-top shape, additional photos can still provide plenty of benefits for your business. For example, possessing extra product images opens the door for creative advertising.

One way you can spruce up your advertising with enhanced photos is Amazon Posts, a relatively new option to increase brand visibility. Amazon Posts is a social media-like platform within Amazon that allows brand registered sellers to flex their advertising muscle. Appearing on product detail pages selected by Amazon, brands get the ever-important chance to poach customers from competing listings.

How Amazon Posts appears to shoppers.

The best thing about Amazon Posts? It’s totally free. Well, submitting your Posts is free, anyway. You’ll still want professional photos capable of enticing customers to earn a click. Since Amazon Posts is somewhat new, it’s flying under the radar of many sellers, but can be an incredibly efficient weapon for stealing customers from the competition.

Additionally, having extra photos come in handy if you sell outside of Amazon or may consider selling elsewhere at a later time.

Lastly, having extra photos at your disposal provides an even better opportunity to experiment for peak optimization. Once you’ve got premium product photography, don’t forget to split test! With a plethora of split testing sites to choose from, it’s an easy step to maximize your conversions and profitability!

Flex Your Marketing Muscle with PPC

Another great way to invest your stimulus money into your business is by using it to take the next step with Amazon PPC (pay-per-click) advertising.

Although Amazon debuted PPC advertising in 2012, it has grown considerably over the last 2-3 years and shows no sign of slowing down. With Amazon expected to net nearly $13 billion in advertising in the United States marketplace alone, the company has every reason to continue pushing and developing PPC.

Whether this means finally taking that PPC course, creating your first campaign, or trying out an unexplored ad type, doing it with a bonus $1,400 makes it a prime opportunity to experiment with PPC.

For sellers currently selling, it especially makes sense to test out new campaigns now as plenty of customers are flush with their stimulus money and tax season right around the corner.

Want to know more about Amazon PPC? Enroll in our FREE PPC Playbook Course.

After all, you’re not the only one receiving the stimulus. More customers shopping with more money is a recipe for more customer searches. As your product appears more frequently through search and on competitor listings, the sample size for your campaigns grows larger and, thus, more reliable.

Fortunately, the options are flexible for you regarding your PPC campaigns. Set your budgets as low or as high as you feel comfortable with, and barring disaster, let them run until the reporting data begins to stabilize. Once they’ve matured, you’ll have real data on your performance that you can use to optimize to your advantage.

Scale Your Store by Expanding Your Brand

Suppose you feel like you’ve squeezed nearly all the juice you can out of a product. First off, congratulations! It’s every Amazon sellers’ goal to reach and maintain peak performance, but what do you do once you’ve achieved it? For many, it can be a never-ending pursuit of perfection.

However, it may be more beneficial to scale your brand by finding your next home run. Think of your stimulus check as $1,400 off the development of your next product, and this becomes especially beneficial.

Of course, this entirely depends on your goals, resources, and risk appetite. Ideally, the learning curve for launching a new product shortens with each new product. If you’ve built a strong brand on Amazon, the likelihood of your next product being a success increases exponentially.

Instead of squeezing every penny possible out of your current storefront, dig into your sales reporting numbers and do your best to determine the best course of action for your business.

In Conclusion

Don’t miss out on the opportunity to supercharge your Amazon business! Whether jumpstarting your entrepreneurial career or looking to take your existing e-commerce operation up a notch, investing in your business with your stimulus money could provide an excellent, long-lasting return on investment.

No matter what you decide to do with your stimulus money, enjoy it! Without a doubt, extra cash in your pocket is nice. But creating long-lasting, sustainable sources of income is even better.

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