Helping Amazon Sellers Source, Launch, and Dominate
Author: Cameron Stewart
Cameron joined the Viral Launch team and 2018 and has worn many hats at the company. Cameron, a graduate of Indiana University - Purdue University in Indianapolis with a degree in Journalism, started off as a Customer Experience Specialist before switching to the creative side as a Product Listing Specialist. Currently, he assists with Viral Launch's copywriting efforts, using his years of knowledge to help sellers achieve their goals.
Ryan Cramer walks through his perspective on where international e-commerce is headed and how sellers can take advantage of the growing seller momentum around the world.
At Viral Launch, we constantly hear from Amazon sellers who want to take their business to the next level. The option to sell internationally on Amazon is a low-risk, high-reward opportunity that’s being underutilized in the seller community.
Why is selling internationally such a promising proposition? Follow the Data host Cam Yoder chats with Ryan Cramer of PingPong Payments to find out!
PingPong helps e-commerce businesses sell worldwide by providing international payment solutions. Since 2015, more than 600,000 e-commerce merchants have entrusted PingPong with their cross-border payments, resulting in more than $10 billion processed for global sellers.
With experience in sales, marketing, and e-commerce, Ryan expertly explains the benefits of going global and how you can take full advantage of growing seller momentum around the world, so you can expand your business as Amazon continues to grow. Don’t miss out on growing with Amazon international!
Get familiar with what PingPong does for sellers and Ryan’s extensive background in e-commerce (0:12)
Ryan lets us in on his professional journey to PingPong Payments and how it fits in with his goals. With a background featuring a steady mix of sales and e-commerce, Ryan provides an insightful perspective on where those fields overlap.
Ryan, on how he sees international fitting into the typical Amazon seller’s strategy (10:39)
Quietly, Amazon has been steadily expanding around the world. As e-commerce continues to grow at different speeds globally, it allows yet another way for Amazon sellers to scale their business. Ryan breaks down why it’s worth keeping an eye on international opportunities, and why it should be on the minds of current or prospective sellers.
With Prime shipping, Amazon changed the way we buy online in the U.S. Is changing the way the world buys online up next? (12:57)
The future of selling is closer than it may appear. Amazon is rolling out programs to provide the same revolutionary two-day shipping program in its international marketplaces. For many U.S. sellers, the idea of selling internationally can seem quite foreign. Ryan lets us know about these programs, what they may mean, and why now may be the best time to take your business global.
So you want to sell internationally. What are the prime marketplaces to target? (15:57)
While selling internationally might be easier than you think, there certainly are important decisions to be made before getting started. We discuss the importance of locating emerging markets, understanding cultural differences, local habits, and more aspects to consider before taking your business abroad.
More money is being poured into buying Amazon businesses than ever. What does this mean for the traditional Amazon seller in the near future? (23:14)
With millions upon millions of venture capital money going to companies that buy Amazon businesses, are the days of the traditional Amazon seller numbered? Ryan doesn’t think so in the slightest and believes it’s actually a great opportunity for more traditional sellers.
Lastly, a huge thanks to Ryan for coming on the show and sharing his knowledge with us!
Check out PingPong to save a LOT of money if you sell internationally!
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The Amazon Early Reviewer Program, a popular way for sellers to earn their first five reviews, is entering its final days.
Effective immediately, enrollments in the Amazon Early Reviewer Program are no longer being accepted. Amazon confirms the discontinuation of the program within the Early Reviewer Program FAQs.
The Amazon Early Review Program proved to be a reliable, trustworthy way to generate authentic reviews by incentivizing customers to leave a review.
In 2016, Amazon updated its policy on reviews in response to a significant uptick in fake reviews. As a result, review generation became difficult, especially for new products entering the marketplace. In response, Amazon created the Early Reviewer Program to provide an option for new sellers to generate their first five reviews, with customers receiving small gift cards once they’ve left a review for a purchased product.
Amazon continuously innovates to improve the shopping and selling experience. Over the past several years, we have made numerous improvements to encourage purchasers to review products on Amazon. These initiatives, such as One Tap Reviews and Global Review Sharing have proven more effective in generating reviews than the Early Reviewer Program. Accordingly, as of March 10, 2021, we will no longer allow new enrollments in the Early Reviewer Program, and will stop offering the service to sellers currently enrolled in the program on April 25, 2021.
Amazon’s statement on the discontinuation of the Early Reviewer Program
Sellers looking to use the service are being notified via email that new enrollments are no longer being accepted. Enrolled sellers actively in the program have been notified of what this means for their business. The official message from Amazon can be seen below.
At the moment, it remains to be seen what the company has in store for future review generation. Just as the program was born in response to internal changes and seller response, there may be further changes to follow.
In an attempt to garner more trustworthy reviews, Amazon has increased efforts to amass reviews. As the company referenced in its statement, you’ve likely encountered more opportunities to leave reviews for your past purchases. Whether through pop-ups, emails or, native widgets, Amazon has taken on a more hands-on approach to reviews than in the past. As a result, less control over review generation has been in sellers’ hands.
New sellers looking to drive their first reviews may be tempted to circumvent Amazon’s terms of service. However, sellers who do so open themselves to account restrictions, suspensions, or even bans for violation of terms of service.
While review generation becomes increasingly difficult for new sellers with the removal of the Early Reviewer Program, options to assist your efforts do exist.
The importance of review quantity and quality can’t be understated when it comes to selling on Amazon. By generating social proof of the quality of your products from past purchases, you’re much more inclined to experience more sales in the future.
Did you use the Amazon Early Reviewer Program? How do you feel about the service’s discontinuation? Drop a comment below to let us know!
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Follow The Data host Cam Yoder chats with Greg Elfrink, Director of Marketing at Empire Flippers, about the growing trend of buying or selling Amazon businesses.
The topic of how to sell an Amazon business dominated discussions in the FBA community throughout 2020 and persisting into the first quarter of 2021.
As companies centered around buying Amazon businesses raise hundreds of millions in venture capital funding, it’s apparent the market is growing for buying or selling online businesses. And with every massive funding round announcement, a brighter spotlight is placed upon how profitable FBA can be.
Emerging markets like this are often flush with unanswered questions that lack trustworthy leaders, so we spoke with Greg Elfrink of Empire Flippers to find out the facts about buying or selling online businesses.
With nearly a decade under its belt, Empire Flippers serves as one of the first marketplaces for e-commerce businesses, and they’ve been an industry leader ever since.
During our discussion, Greg lays out the landscape of e-commerce business transactions in 2021, what goes into a valuation of an online business, and much, much more.
Expect to walk away from this episode knowing what steps you need to take to set your business up for long-term success and to get insider-perspective from one of the top Amazon brokerages in the world.
Get up to speed with Greg and his unique journey into e-commerce. (0:21)
Like many sellers, Greg had an interesting background before making the leap to e-commerce. Learn how Greg went from working on an oil field in Alaska to helping Empire Flippers make its mark as an industry leader.
Empire Flippers were one of the first online marketplaces for Amazon businesses. What was it like being an innovator at the start, and how has the industry changed lately? (3:01)
The Empire Flippers team has overseen the transformation of the Amazon business marketplace. While Greg wasn’t with Empire Flippers at the start, the practice of buying or selling online businesses has taken off during his tenure. Greg shares his perspective on his experience and how much things have changed in a brief amount of time.
Cam asks the burning question: is now the right time to sell your business? (15:45)
With more capital than ever behind the companies buying up small Amazon businesses, it’s never been a better time to sell an e-commerce business. With this in mind, is now the time to sell and cash in? Is it just the beginning?
Greg breaks down the questions you should be asking yourself to deduce if selling your business is right for you.
How long should your Amazon business operate before considering selling? (22:48)
The markedly increased flow of venture capitalist money invested into e-commerce businesses validates the unbound potential of starting an FBA business. The prospect of flipping an Amazon business invites a new type of Amazon seller, who may be looking to start fast, sell off, and repeat. But the life cycle and growth of an Amazon business provides a wrinkle in that strategy. Greg masterfully explains how long an Amazon business should be active before selling.
Before we say goodbye, Greg leaves us with some last words of advice (42:32)
Although we put Greg on the spot for wisdom on demand, he didn’t disappoint. When it comes time to sell an Amazon business, it’s understandably difficult to do so. After all, these successful Amazon businesses provided life opportunities, and it’s only natural that emotions get in the way. As Greg explains, be sure to fall in love with the process, not the business.
A special thanks to Greg for his time and valued expertise on the show! Additionally, if you have any questions for Greg or want to reach out about selling your Amazon business, you can get in touch with him at email@example.com.
Lastly, if you have an Amazon business, be sure to check out Empire Flippers’ freeValuation Tool! It makes finding out the value of your business quick and easy.
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What is Amazon Sponsored Brands, how does it work, and how can it help you grow your online business? We answer those questions and more.
When it comes to selling on Amazon, visibility is the name of the game. As product markets mature and become saturated, earning that visibility becomes increasingly difficult.
So how can you avoid getting lost in the sea of products?
For some, the answer is advertising.
Just as companies can spend money to advertise on television, radio, or other platforms with an audience, Amazon sellers can advertise directly on Amazon. Since exposure is such a valuable element of selling on Amazon, any opportunity to differentiate your products or brand from the competition should be explored.
Amazon offers a few unique ways for sellers to advertise their products. We’ll take a look at all of them in the near future, but today we’re zeroing in on Sponsored Brands, formerly called Headline Search Ads, or HSA.
Overall, Sponsored Brands allow Amazon sellers to showcase their product line and shine a light on their brand in a unique way. Since the topic of advertising can be foreign for many sellers, we’ve answered a few of the common questions below to help you understand what it is and if it’s an avenue worth pursuing to grow your business.
Can I use Sponsored Brands?
If you have successfully signed up for Amazon Brand Registry, yes! No matter if you’re an individual seller, vendor, or agency, you can utilize Sponsored Brands advertising to improve discoverability.
Additionally, enrolling in Amazon Brand Registry comes with a bevy of benefits such as Enhanced Brand Content, protection from resellers, customizable product pages and storefronts, and more. Amazon continues to add new features regularly for brand registered sellers, so becoming registered could open up possibilities you didn’t know existed!
Why would I use Sponsored Brands?
Simple! To get your product in front of more customers.
With so many products on Amazon, it’s easy to get lost in the mix. By utilizing Sponsored Brands, you take control of spearheading your efforts to be seen by more customers. As a seller, you can follow all best practices, but you still need customer visibility or else those efforts go to waste.
Products with positive reviews, high-quality images, and sales-inducing copy optimized for search are more likely to convert clicks to sales, but earning that click can be difficult with increased competition.
In addition to increasing visibility for sales, Sponsored Brands also allow sellers the opportunity to drive brand recognition like never before. Since most Amazon sales happen via search and not through storefronts, the options for promoting and growing your brand have been limited. With Sponsored Brands, Amazon businesses now can stand out from the crowd, drive traffic, and build loyalty.
Where would customers see my ads?
While Amazon allows for advertising in a few forms that appear in various locations, Amazon Sponsored Brands ads appear in three areas:
In the top of search results for selected or relevant search terms
At the bottom of search results for selected or relevant search terms
On product detail pages for similar or complementary products
Depending on your account, you may also be able to display Sponsored Brands videos in search. If you’re enrolled in Brand Registry, check within your account to see if you’re eligible for videos. Within search results, they’re a surefire way to stand out from competing products, quickly highlight features, and explain your product in a way others can’t!
How can I make the most out of Sponsored Brands?
To achieve optimal results, make sure your ads are visually pleasing and interesting while capturing your brand voice. You want customers to walk away from your ad with an understanding of what your brand is about and give them a reason to click on your ad to see your linked store.
Successful ads will have professional quality creatives that accurately represent your store. With customizable layouts to choose from, you gain even more control over how your brand will be viewed.
“Sponsored Brands is a visually appealing advertising format and we believed it was important to incorporate it into the strategy from the beginning, especially because it can be the first thing that appears when someone searches for anything relevant on Amazon. We knew based on prior experience there was demand for that ad space and we wanted to appear in results before our competition.”
Pilar Martínez Sanz, Senior Consultant, Labelium
This means you can create ads that best showcase your brandand have control over how you want to tell your brand story on Amazon.
How can I measure the performance of my ads?
As Amazon continues to evolve its advertising options, they’ve updated how you measure performance. Instead of leaving you in the dark on how your advertising efforts are performing, Amazon includes built-in metrics to inform you of the impact they’re having.
Specifically, Amazon recommends three metrics to gauge performance:
Return of ad spend (ROAS)
Impressions are defined as when an advertisement is displayed on a user’s screen. For example, if a customer makes a search and your ad appears, it counts as an impression whether or not the customer clicked on your ad. This can help you gauge how often it’s shown to customers and serves as a helpful statistic to understand an ad’s reach. Perhaps just as important, you can also view your click-through rate (CTR), which tells you the percentage of those impressions that are being clicked on.
New-to-brand metrics can be especially helpful for established brands, as they gauge ad performance in regard to customer acquisition. These educate you on if your ads are doing based on each customer’s familiarity of your brand. Are your ads growing your brand to new customers and/or appealing to previous customers? These metrics inform you of those aspects.
Return on ad spend evaluates your campaigns’ efficiency from a monetary perspective. The higher the ROAS, the more bang you’re getting for your buck. Think of this as your return on investment metric.
While not displayed in your Seller Central dashboard, the almighty organic rank can be influenced by your ad performance. As customers find your products and brand through search and make purchases, you’ll likely see your organic rank improve as a result.
Since this isn’t displayed in your Seller Central metrics, it may be difficult to monitor. Utilizing a third-party tool such as Listing Analyzer that tracks organic and advertising rank for individual ASINs over time can be a hack to understanding the relationship between advertising and rank when doing product-specific ads. With brand ads, this can be a little more difficult. But if you notice that a specific product is earning more clicks and purchases due to Sponsored Brands, you’ll likely notice a correlation with organic rank.
As any experienced seller will tell you, there may not be a more critical way to achieve heavy sales volume in a cost-efficient way than organic rank.
How can I get started with creating my Sponsored Brands ads?
If you haven’t experimented with Amazon advertising in the past, you must go to advertising.amazon.com and register to access the advertising console.
Once registered or if you’ve had experience advertising on Amazon, you just need to sign into your seller account and select the Sponsored Brands campaign type and follow the step-by-step instructions to setup your advertising campaign.
Within the instructions, you’ll be able to customize a few aspects of your ad based on your goals and resources. Based on what you’re looking to get out of your ads, you can select your start and end dates, as well as your daily budget.
As you walk through the settings, you’ll have the option for product targeting or keyword targeting ads. Keyword targeting makes your ad eligible to be shown when customers make searches. Depending on the product market, you may want to consider if it makes more sense to spend money on the primary keywords, which likely have a higher cost per click, or low-medium keywords with less competition and may allow for higher efficiency.
Product targeting allows you to be strategic with targeting competitors. Have a similar product to a high-performing competitor at a lower price? Noticed a top-seller has a string of negative reviews that might cause customers to buy elsewhere? These are just a couple examples of how you can create product targeting ads on prime real estate.
It may be beneficial for those starting out to start off with a smaller budget and let the ads run for a few weeks to develop a respectable, reliable sample size.
As you let the beginner campaigns run, you can make tweaks and modifications to monitor performance. Experiment and figure out what works well and what turns customers away. Split testing ads as you get started can be ideal for multiple reasons.
While risking short-term losses is tough to get excited about, it’s all about the long run. Suppose you are serious about implementing ads into your marketing. In that case, the short-term loss while testing out various ads, targeting types, and designs can pay off exponentially with developing your strategy. Each product market will have unique differences that impact performance, and experimentation across various ad types can help accelerate the learning curve.
As competition among Amazon sellers heats up, the importance of executing intelligent strategies become amplified. Since exposure is a prerequisite for sales, every opportunity to get more eyeballs on your products and increase brand familiarity should be explored.
Amazon Sponsored Brands is undoubtedly worth looking into for anyone eligible for it. Amazon Advertising has generated plenty of money for Amazon and driven tons of sales towards those doing it right. As Amazon continues to expand and evolve the marketing opportunities for sellers, it’s better to be an early adopter of these methods.
Gaining brand recognition on Amazon has been a challenge since the marketplace began accepting third-party sellers, with rare exceptions like Anker being rewarded handsomely for achieving such high stature. Now, as Amazon increases opportunities to separate your brand from your competition, Sponsored Brands ads could be a silver bullet for expanding and scaling your Amazon business.
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The e-commerce giant continues its global expansion in Europe.
On Tuesday, March 2nd, Amazon expanded its reach by launching its Polish marketplace, Amazon.pl.
Upon launching, Amazon.pl boasts more than 100 million products across more than 30 categories, making it one of the company’s most expansive launches yet. As global e-commerce continues growth accelerated by the pandemic, the launch of yet another marketplace signals the world’s largest online retailer is still growing.
“We are thrilled to launch Amazon.pl and to be able to offer Polish customers a selection of more than 100 million products, including tens of thousands of products from local Polish businesses.”
Alex Ootes, VP of EU Expansion at Amazon, to Reuters
While not without competition from e-commerce companies such as Poland-based Allegro, the arrival of Amazon into any marketplace or industry undoubtedly changes its landscape.
For Amazon sellers, it’s worthwhile to monitor Amazon’s steady expansion into new countries, as they often provide an opportunity to get your brand in front of a global audience. In most instances, Amazon’s fulfillment network makes it convenient for existing sellers to be listed in international marketplaces.
Additionally, making your products available sooner on any Amazon marketplace could pay off handsomely if the new market adopts it as the e-commerce marketplace of choice. If you’re a seller looking to grow internationally with Amazon, you can get started here.
The addition of an Amazon marketplace in Poland brings Amazon’s total marketplaces to 19, spanning North and South America, Europe, Asia, and Australia.
The 19 Amazon Global Marketplaces as of March 2021
The Amazon Poland Launch comes less than six months after the arrival of Amazon Sweden. While no announcements regarding further expansion have been made, we’ll be monitoring Amazon’s ongoing expansion efforts.
Fernando Campos talks through lessons learned developing a wildly-successful Amazon agency, and how Amazon sellers can adopt the same strategies in 2021+ to grow their own e-commerce businesses.
In our latest conversation on how to effectively grow and scale online businesses in 2021, Follow the Data host Cam Yoder chats with Fernando Campos, co-founder of MarketplaceOps, an agency that helps e-commerce brands maximize their potential.
Fernando is a true Amazon success story, and has progressed from a part-time Amazon seller to starting an agency that helps e-commerce brands accelerate their growth through proven seller practices.
Fernando’s sophisticated understanding of the processes that go into building a brand based on his years of experience is extraordinary. With a background in tech and specializations in operations, product development, and finance, he is certainly a thought leader in brand growth.
Tune in for expert advice, advanced seller strategies, and areas of emphasis to get an edge on your competition!
Get to know Fernando, who’s evolved from a part-time seller to helping run a successful eCommerce agency. (0:18)
Welcome back, Fernando! We had Fernando on the podcast way back in 2018, and much has changed in three years. Since then, he’s found even greater success in e-commerce as the industry continues to revolve. Find out Fernando’s history and why he’s an authority on elevating eCommerce businesses on a massive scale.
After building successful Amazon brands of his own, why make the leap to starting an agency? (2:13)
Likely, we’ve all heard the adage, “If it isn’t broke, don’t fix it.” So why make the switch from running your own business to helping manage and promote others? Fernando walks us through his experience and why he decided to start an agency for online companies.
Knowing what Fernando knows now, what advice would Fernando give himself before starting his agency? (12:28)
Hindsight is 20/20, but unfortunately, we have to gain experience before gaining the insights. In e-commerce, few are willing to share details about their success and failures. Luckily, Fernando lets us in on some lessons he’s learned since he was a beginner in e-commerce.
The importance of generating traffic from outside of Amazon has fluctuated over previous years. How and who should focus on external traffic? (18:05)
There are many conflicting thoughts regarding the importance of driving external traffic in the Amazon seller community. As selling on Amazon continues to be more nuanced, sellers should be aware of this hot topic from trusted minds. Hear Fernando’s tips and advice not just on how to create external traffic, but who should be emphasizing this practice.
Based on current trends and habits, what do the next few years of e-commerce look like? (27:31)
If the last year has proven anything, it’s shown how difficult predicting the future can be. However, those with a finger on the pulse regarding the past and present of e-commerce have a distinct advantage on what lies ahead.
Of course, we are grateful for Fernando hopping on the show and sharing his expertise. We hope his tips, tricks, and strategies help you take the next step to scale your Amazon business. You can get in touch with him through email at firstname.lastname@example.org. Be sure to check out MarketplaceOps to learn more about their management and strategy offerings.
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Ashley Kinkead has incredible experience hiring a virtual (AND in-person) team to scale her Amazon business and eCommerce operations.
Loyal Follow The Data listeners may have noticed growth and scaling are a steady topic in 2021. While “solopreneurs” are undoubtedly a major part of the Amazon seller community, hiring others to help run your business is necessary for large-scale growth.
Often times, the entrepreneurial mindset comes with a penchant for independence. For beginner sellers with a brand or two on Amazon, this can be a perfect opportunity to harness that competitive drive for success to execute your visions.
However, the bandwidth required for mass scaling is just too large for one person to sustainably handle. Luckily, sellers can grow their team to assist with the growth of their business. But the process of building a team for your Amazon business is one most sellers aren’t quite familiar with.
Ashley and Cameron dive deep into the world of hiring to scale in this episode of Follow The Data.
When turning your solo business into a team, who’s the first person you should bring on?
So you want to grow your team? Where do you even start? As aspects of Amazon become more sophisticated, elements that go into running an online business become more specialized. Ashley walks us through her recommendations for laying the foundation for building your team and reveals her first hire.
When you should consider first hiring for your Amazon / eCommerce business?
While we often speak in generalities that cover most of the Amazon seller community, no two businesses operate the same.
Find out how to properly scale your team as you grow.
Doing too much too soon, or doing too little too late can doom your attempt at growth. The relationship between scaling your team and scaling your company can be a complex one. Ashley provides her insight based on her years of e-commerce experience.
What can you do to help your employees AND your business grow together – how to properly support and pour into your employees?
Leading a team is about more than just growing profits, it’s also about helping your team grow. In addition to the monetary compensation, a part of the value for employees is personal and professional development. As an employer, investing in your team members can be a mutually beneficial opportunity for your business and the individual success of your team.
With much of 2021 ahead of us, what strategy tips and advice does Ashley have for the remainder of 2021?
After a hectic 2020, the opportunity for success selling on Amazon has never been greater. Along the way, pick up helpful tips and tricks to accelerate your online business in the year ahead.
“If you’re going to sell a business, this is the best business in the world to sell.”
The concept of buying and selling Amazon businesses is becoming a hot topic in the FBA community. We chat with an expert on the topic to learn more.
Ryan Gnesin, a purchaser of countless Amazon businesses and brands as the Founder and CEO of Elevate Brands, comes on the show to talk through top-level advice when it comes to selling your Amazon business and increasing your total valuation to make more money!
In this episode of Follow The Data, Ryan breaks down the different methods of selling, advice in going through the entire process, how to prepare, and what to expect. It isn’t too often we have a guest come on the show to talk through Amazon business valuations, and this couldn’t come at a better time than early 2021.
Whether you’re just starting to sell on Amazon or looking to sell your Amazon business, this is a must-listen for anyone looking to maximize the worth of their online business.
What do you think the business of ‘selling Amazon brands’ will look like in 2021 and beyond?
In the last few years, the buying and selling of Amazon brands has exploded. Companies like Thrasio and Heroes are receiving massive funding from venture capital firms to expand and buy more Amazon brands from sellers. Ryan breaks down what the subject may look like for the near-future.
Many current sellers are unaware of what the process actually involves. So what does a sale actually look like?
Since the prospects of selling an Amazon business have raised considerably in recent years, many sellers have no idea where to start with what the selling process entails. We ask Ryan for a brief summary of what the process looks like to help build expectations on where to start.
At what point should a seller actually consider selling their business?
On top of how to sell an Amazon business, knowing when to sell is equally important. Especially for sellers who built their brand from scratch, it can feel impossible to master the timing. It’s an age-old dilemma. When business is booming, why sell it? When sales are down, the offers likely aren’t at their peak. Ryan offers insight on when sellers should consider selling.
What are the core foundational principles you look for when purchasing Amazon businesses?
While buyers of Amazon business appear to be buying more than ever, it’s not without foundational principles. Of course, these businesses are looking for key elements when deciding on if a business is worth buying and evaluating its worth. Ryan lets us in on what buyers are looking for when making an offer.
What can sellers do early on to set themselves up for long-term success?
Whether looking to sell or not, building a healthy foundation is crucial for sustainable success. As someone who evaluates Amazon companies, Ryan gives his perspective on mistakes to avoid and tips to get your brand off on the right foot.
A special thanks to Ryan for joining us and sharing his wealth of expertise. You can check out his company website to learn more about buying and selling Amazon brands.
As the life cycle of Amazon businesses evolves, we’ll be there speaking with the experts to help you stay informed from trusted minds.
Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!
On this episode of Follow The Data, host Cam Yoder chats with Emma Schermer Tamir to discuss how to create a distinctive Amazon brand identity.
In 2021, branding is key for building and expanding your Amazon business.
Emma Schermer Tamir, owner and marketing expert of Marketing by Emma, is sharing her expertise on product branding and listing optimization in this episode of Follow The Data.
Branding is VITAL to the current and future success of any Amazon product. Emma’s here to give advice on principles to elevate the experience customers get from a product’s branding, and how a listing plays a direct role in that experience.
It’s crucial to remember that your brand is more than your logo and packaging. Everything you do creates your brand identity, whether it’s
Tune into this week’s episode to learn tips and tricks for maximizing your brand and optimizing your copywriting.
What are the major areas of focus for copywriting and Amazon listing changes in 2021? (3:19)
As Amazon continues to evolve, sellers should be aware of the changing landscape. Periodically, it’s worth re-examining your listing’s copy to ensure you’re following Amazon style guidelines, utilizing proper tactics, and avoiding breaking any of the guidelines.
What does a good, well-established brand identity look like? (13:35)
We’re certainly aware that much of the discussion regarding branding can seem vague or generalized, making it difficult to learn the specifics. Before we dive deeper into the topic of branding, Emma provides her expert opinions on what goes into developing a strong brand identity.
Why is branding so important on Amazon? What’s the outcome of a strong brand? (21:51)
Within the Amazon marketplace, space for communicating your branding is limited and also given to all of your competitors. So what makes it so important? In short, the same reason it’s demanding is the same reason why it’s invaluable. Emma breaks down the benefits of owning a strong, unique brand identity.
Before saying goodbye, Emma provides a few final thoughts and helpful advice to remember while building your Amazon brand identity. (36:19)
Emma leaves us with a few gems of advice that should always be on your mind when considering your branding. As she mentions, your brand identity is happening whether you’re consciously crafting your brand or not. Creating your brand identity with a thoughtful, intentional strategy can pay off to help you stand out from the crowd.
A special thanks to Emma for sharing her expertise on building your Amazon brand identity. But her knowledge isn’t the only value you can gain from her.
In addition to all of the incredible information Emma gives in this episode, she provides listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis.
Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!
In the latest version of our extension, we’ve pushed major updates to conveniently elevate your product research to new heights!
Without further ado…
Introducing The Keywords Tab
We’ve added a Keywords tab with key metrics from our Keyword Research tool in addition to the four existing tabs (Sellers, Trends, Analysis, and Calculator). Open up the Keywords tab when examining a page of Amazon search results or on an individual ASIN’s page, and you’ll see the following updates:
Related Search Terms
Using our proprietary ARCS algorithm and powerful collection of Keyword Research data, the extension now provides related search terms for you.
Too often, sellers make the mistake of performing product research under a secondary or tertiary search term instead of the primary keyword. With this feature, you can now avoid making that mistake by quickly comparing search volume estimates for a handful of the most relevant search terms for the
Google Trends integration
On top of receiving access to our Amazon search volume estimates, you can now check Google Trends to see how in-demand a search term is outside of Amazon. Under the displayed search term, just click on the Trends icon to see search interest directly from the company synonymous with search.
While we stand firmly behind Amazon search volume estimates being the most significant consumer demand indicator, we also believe the more data available at your fingertips, the better equipped you are.
Why do we recommend Amazon search volume estimates? Easy. While Amazon and Google are both search engines, they serve two entirely different purposes. Google’s mission is to organize information and make information universally accessible; Amazon search takes you to a marketplace.
At the very core, Amazon searches are done with buyer intent, while Google searches are made to learn. However, Google trends data can help determine seasonal interest and provide another avenue of product research for the growing number of Amazon sellers expanding their brand beyond the confines of the Amazon marketplace.
Scout Your Competitors Like Never Before
We’ve incorporated our reverse ASIN lookup tool Competitor Intelligence into the extension so you can uncover how an individual ASIN is performing across crucial keywords.
Now you can instantly dig deeper into the performance of competitors! Knowing where the competition is succeeding and where opportunities exist helps you stay one step ahead and fast-track your Amazon success.
For an even more comprehensive look into your competitors and how they’re ranking on a keyword-by-keyword basis, be sure to add the competing ASIN into Competitor Intelligence for a deep dive into their performance.
The Market Intelligence extension is free to add to your Chrome browser. However, you’ll need a subscription to our Essentials package to earn access to the abundance of impactful data that has helped thousands with their product research.
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