Craig Adam, Author at Viral Launch

The Future of Amazon Selling: AI & eCommerce

AI Tools (Artificial intelligence) are rapidly changing the way Entrepreneurs are running their businesses in order to stay competitive, and this is certainly true for eCommerce and Amazon sellers.

If you’re an Amazon seller and your top competitors are leveraging AI tools to optimize their product listings, improve their Amazon SEO keywords or create the highest converting PPC ads, you’re going to be eating their dust as you get left behind!

In this post, I’m going to share with you why leveraging AI in your Amazon business is imperative to your future success, how AI tools can increase your profits whilst reducing your workload, and which tasks you should use AI tools for.

What Are AI Tools?

AI tools, (Artificial Intelligence tools), are digital tools designed to automate and optimize various business processes.

These tools use machine learning algorithms to analyze, interpret, and make decisions base on data input.

Entrepreneurs and business owners are using them to enhance the quality and speed of decision-making, improve the quality and efficiency of business operations, and keep up with the latest trends to stay ahead of the competition.

AI tools are a game changer for online businesses that want more output in less time!

How Amazon Sellers Can Use AI Tools

It’s no secret that selling on Amazon can be a highly competitive market. With thousands of sellers gunning for the top spot, it takes more than just great products to stand out from the crowd.

In order to succeed on Amazon, sellers need to have mastered the following aspects of their business:

Source a high demand – low competition product
Create a successful launch campaign (run PPC ads on the Amazon platform)
Create a highly optimized Amazon product listing
Receive positive reviews from customers

Sourcing Products

Sourcing products is still best done by a human because communicating with suppliers and building real relationships are important to running a successful eCommerce store.

Having the ability to negotiate, and get a “feel” for your product (literally, touching and testing a product sample) can’t be done using AI.

However, finding products to sell through product research strategies is something that can be done using AI…

AI Product Research

Amazon sellers are able to use AI tools to discover lucrative products to sell on the platform.

AI Product Research tools can provide sellers with comprehensive data on product performance, including historical sales data, estimated revenue, and profitability metrics. This information allows sellers to make informed decisions, minimizing the risks associated with product selection.

With the help of AI, sellers can streamline their product research process and maximize their chances of finding successful and in-demand products to sell on Amazon.

AI Tools For Amazon PPC Campaigns

The biggest issue sellers face when running PPC ads on the Amazon platform is knowing which keywords to target.

By leveraging the power of AI SEO tools, sellers can gain valuable insights into customer behavior, keyword research, and even competitor analysis.

This information can be used to create more targeted, and higher-converting ad campaigns meaning higher profits for sellers.

AI Tools To Create An Amazon Product Listing

Crafting a highly optimized product listing on Amazon will ensure the A10 Algorithm boosts your product listing up the rankings on page 1.

However, creating the content on your product listing can be tough! Especially if you hate writing content or looking for the best keywords to add to your listings. Luckily, there is an Amazon listing description generator tool available from Viral Launch.

Viral Launch has created an AI Tool that will help sellers to craft the perfect Amazon Product Listing.

This AI Amazon listing software uses keyword volume and focuses on the most relevant keywords to add to the product listing to improve a listing’s organic ranking. The tool even knows to stay away from keywords that Amazon flags.

AI Customer Service Tools

Amazon sellers can effectively utilize AI Customer Service Tools to enhance their customer support.

With AI Customer Service Tools, sellers can utilize chatbots or virtual assistants to provide immediate responses to customer inquiries, resolve common issues, and offer personalized assistance.

These tools can handle a wide range of customer queries, freeing up seller resources and improving response times.

AI Customer Service Tools can analyze customer interactions, sentiment, and feedback, allowing sellers to gain valuable insights into customer preferences and pain points. By leveraging these tools, Amazon sellers can enhance customer satisfaction, increase efficiency, and build positive relationships with their customers.

Pros and Cons of AI Tools for Amazon Listings

Like any form of technology, AI tools come with their own set of pros and cons. Here are some of the main advantages and disadvantages of using AI tools for Amazon sellers:

Pros:

Automation: AI tools automate various time-consuming tasks, such as inventory management, repricing, and order processing. This saves sellers significant time and allows them to focus on more strategic aspects of their business.
Data-driven insights: AI tools can analyze vast amounts of data and provide valuable insights regarding customer behavior, market trends, and competitor strategies. Sellers can leverage this information to make informed decisions and optimize their product offerings.
Enhanced customer experience: AI-powered chatbots and customer service tools can handle customer inquiries and provide support 24/7. This improves response times, increases customer satisfaction, and ultimately leads to higher sales and better reviews.
Pricing optimization: AI algorithms can analyze market conditions, competitor prices, and demand patterns to suggest optimal pricing strategies. This helps sellers maximize profitability while remaining competitive in the market.
Improved product recommendations: AI tools can analyze customer preferences and purchase history to generate personalized product recommendations. This enhances the shopping experience, increases cross-selling opportunities, and boosts customer loyalty.

Cons:

Initial setup and learning curve: Implementing AI tools requires time and resources to set up, integrate with existing systems, and train employees. There may be a learning curve associated with using the tools effectively, requiring additional training and adjustment periods.
Cost: AI tools often come with a price tag, and the more advanced the tool, the higher the cost. For small-scale sellers with limited budgets, the expense of implementing AI tools may outweigh the potential benefits.
Dependency on technology: Relying heavily on AI tools means that sellers become more dependent on the technology. Any technical issues, system failures, or inaccuracies in AI algorithms can disrupt operations and affect business performance.
Lack of human touch: While AI tools provide efficiency and automation, they may lack the human touch in certain areas, such as customer support. Some customers may prefer interacting with a real person, especially for complex inquiries or complaints.
Potential algorithm bias: AI algorithms are only as good as the data they are trained on. If the training data contains biases, such as gender or racial biases, the AI tools may inadvertently perpetuate those biases in decision-making processes.

Conclusion

AI tools are almost certainly the future when it comes to streamlining business operations and tasks.

However, it is essential for Amazon sellers to carefully evaluate the pros and cons, consider their specific business needs and resources, and choose AI tools that align with their goals and strategies.

Regular monitoring, fine-tuning, and combining AI tools with human expertise can help reduce potential drawbacks and maximize the benefits.

How Much Does it Cost to Sell on Amazon in 2023?

It’s no secret that the cost of living has gone up in recent months. This also applies to the costs of running a business, like Amazon selling.

If you’re an Amazon seller already, you might have noticed that as of January 17, 2023, the Amazon fee increase has impacted your bottom line.

Even Amazon, the biggest retailer in the world, had to adjust to the rising costs. As a result, they shifted some of the burdens onto Amazon Sellers.

This post will cover all of the different Amazon fees, what they are, how fees have changed, and how much it costs to sell on Amazon in 2023.

What Fees Do Amazon Sellers Have To Pay?

Depending upon which type of Amazon business model you operate, there are a number of fees that you will have to pay in order to sell your products on the Amazon platform.

Here is a breakdown of all of the fees that Amazon charges:

Selling Fees

Amazon selling fees are based on the product’s price and are charged per item sold. The fee is a percentage of the sale price plus a minimum fee.

Fulfillment By Amazon (FBA) Fees

There are a number of different fees within the FBA fees, including storage fees, pick and pack fees, and shipping fees. The amount will vary depending on the size and weight of the product.

Referral Fees

The referral fee is a percentage of the item’s sale price and varies based on the category in which the item is sold.

Advertising Fees

To run Pay Per Click (PPC) ads on the Amazon selling platform, sellers must pay Amazon to display these. These fees are based on the cost-per-click model, where the seller pays every time someone clicks on their ad.

Subscription/ Amazon Seller fees

There are two different seller account options – Individual or Professional. An individual account is free, and a Professional account is $39.99 per month.

Returns Processing Fee

If a seller uses Amazon’s Fulfilment By Amazon program, they may be subject to processing fees based on the type and size of their item(s) should there be any returns.

Long-term Storage Fees

Sellers who use FBA and keep their inventory in Amazon’s fulfillment centers for more than one year will be charged long-term storage fees.

How Have Amazon FBA Fees Changed In 2023?

Previously, Amazon has attempted to keep fee changes low by reducing or eliminating certain fees like customer returns.

Starting in 2022 some of those fees were put back onto sellers, particularly FBA fulfillment fees, which will continue into 2023.

Fuel prices and inflation are the main reason for the Amazon fee increase.

Here are some of the changes sellers can expect to see:

Fulfillment Fees

The outbound FBA fees have increased on average by $0.22.

However, FBA still remains super competitive as the $0.22 rise is much cheaper than all other logistics providers.

The reason for the price increase is to cover the costs of increased shipping fees, fuel prices, and inflation.

Storage Fees

Amazon FBA storage fees change depending on the time of year.

Here are the changes in storage fees:

Off Peak (January – September): increase of $0.04 per cubic foot
Peak (October – December): increase of $0.20 per cubic foot

As of April 1, 2023, a storage utilization surcharge will be brought in for sellers who have high levels of inventory taking up space.

The surcharge will be relative to the cube of recent weekly sales and will affect around 8% of sellers who have the highest volume of storage relative to sales volume.

There will also be a surcharge for sellers with aged inventory stored for 271-365 days.

FBA Removal and Disposal Fee Changes

FBA removal and disposal fees are determined based on the size tier, per unit fee, and the item’s shipping weight.

These fees will increase between $0.45 to $1.06 for standard-size products and between $1.62 to $4.38, depending on the shipping weight of your product.

Amazon Selling Fee Increase Summary

Here is a summary of what’s changing for FBA sellers:

Non-peak storage fees are increasing by $0.04 per cubic foot for standard-size items and $0.03 per cubic foot for oversized items.
Effective April 15, 2023, the aged inventory surcharge will apply to items sitting in Amazon warehouses for 180 days or more, excluding product categories such as watches, apparel, shoes, and jewelry.
An average of $0.20 reduction in returns processing fees for Apparel and Shoes category products.
FBA Returns and Disposal fees will almost double.

How Can Sellers Reduce The Cost Of Amazon Selling ?

The rise in fees can impact a seller’s bottom line, but there are some ways to maintain healthy profit margins.

Here are some suggestions to help keep costs down and maintain healthy profit margins:

Optimize Your PPC Ads

Sellers can spend a lot of money on unnecessary clicks to their PPC ads that don’t convert.

Pay close attention to your campaigns and make sure that you’re not paying for clicks that don’t have a high chance of converting.

The best way to run Amazon PPC ads is with a killer PPC Management tool like the Viral Launch Kinetic PPC Tool.

How does the Kinetic tool help sellers get more out of their PPC ads?

Control results – Can create more customizable rules to achieve the highest return on ad spend.
Maximize Profits – Gain access to more data to see what is impacting ad campaigns.
Clear Strategies – Integrating the Viral Launch research tools directly into the Kinetic PPC tool helps conversions of relevant keywords, improves organic rankings, and drives organic sales.
Create Automation – Set up automated rules to control your results around the clock. Ensures sellers don’t lose ranking or overspend on ads.

Optimize Product Listings

Optimizing your product listing so that it is ranking for the most relevant, and highest converting keywords is the best way to increase organic ranking and traffic to the listing.

The most important parts of a product listing to Optimize to increase rankings are:

Product Title
Product bullet points
Product Description

Use the Viral Launch Keyword Research tool to audit your listing, and find high-converting keywords, longtail keywords, and other search terms to add to your product listing.

Stay On Top Of Your Inventory

Monitor inventory levels and make sure they don’t become too large by taking advantage of seasonal discounts or promotions.

This is especially important if you store products in Amazon FBA warehouses as this will help avoid long-term storage fees or surcharges.

Review Product Prices

Make sure your prices remain competitive so you don’t lose customers to competitors. You can also focus on selling high-margin products to increase profits despite the increased fee structure.

What Amazon Sellers Should Not Spend Money On

Expensive Tools

There are many different tasks involved when it comes to running a successful Amazon store, so naturally, there are many different tools to solve problems and provide services for Sellers.

Cutting unnecessary monthly subscriptions to tools that are not always required is will help free up cash flow.

Viral Launch, however, offers a “one-stop-shop” array of tools that sellers will require to run their businesses successfully, all under one subscription fee.

Expensive Training/Courses

There are some fantastic Amazon FBA Courses available to sellers, but most of them come with a premium price tag. In some cases, courses can cost upwards of $5k!

Viral Launch has a FREE course hosted on the teachable platform where sellers can learn the basics of Amazon, confidently build an online business, and get one step closer to financial freedom:

As well as the free course, the Viral Launch YouTube channel has a lot of great information videos

Legal Fees

Too many sellers are too hasty to incorporate their business in the early phases of getting started. Setting up an LLC, or establishing a legal structure for your business is something that can be expensive and something that can be done further down the line when the business is more established.

Realistically, How Much Does It Cost To Start An Amazon Business?

There are many factors to consider when putting a price tag on a business startup. But here are what Sellers could expect to spend on starting their own Amazon store:

Ordering Product Samples – $100
First Inventory Order – Average price for 500units + shipping = $2000
UPC Code – $30
Amazon Professional Seller Account – $39.99p/m

Grand Total = $2,170

You will also need to invest in Amazon PPC in order to run a successful launch campaign. You should expect to spend around $10 per day for the first month. Be sure to use the best PPC Tools in order to maximize the effectiveness of your ads.

Unless you are a skilled creative, you may also need to hire a designer for your product’s logo and product packaging, and a photographer for your product listing photographs.

Cashflow

Something that I feel is not talked about enough with newbie sellers is the matter of Cashflow.

You will need access to enough working capital to be able to afford a second inventory order before you receive payment from the first. (Ideally, you should be placing another order with your supplier as soon as your first inventory reaches the FBA centers)

If you have to wait until you are sold out of your product before you can place a second order, your product will be out of stock for far too long and any organic ranking that you achieved with your launch will be lost by the time your inventory is replenished.

So as a rule of thumb – I figure out my first month’s startup costs, and double it!

Is Starting An Amazon FBA Business Still Worth It?

The answer is YES!

Starting an Amazon FBA business still remains a very viable way to start an online business. The potential for success is huge. With the right planning and strategy, Amazon selling can be a great choice if you’re looking to start your own business and work toward financial freedom.

Be sure to plan ahead and budget carefully so that you remain in control of your finances. Keeping track of costs and staying on top of fees will help you avoid unexpected surprises, while also managing cash flow correctly will ensure that your business continues to grow over time.

Remember – it’s important not to get carried away with unnecessary expenses when starting out. These can quickly add up over time. Careful spending, coupled with the right tools and resources, is essential to getting your business off the ground.

Viral Launch makes this process even easier by giving you all the necessary tools and resources to get started on Amazon. With Viral Launch, you can easily manage your daily activities, monitor changes in the marketplace, track product performance, optimize PPC campaigns, and launch new products – all under one subscription fee!

How To Sell On Amazon Without Inventory

Starting an Amazon business can be highly lucrative, but one of the downsides to selling on Amazon is needing space to store the products you sell.

As your business expands, so do the requirements for space. The need to streamline the process of getting products shipped to customers.

In this post, I will explain how to sell on Amazon without inventory and the different ways to run an Amazon store that require little-to-no involvement with actual physical inventory.

Amazon FBA

FBA stands for Fulfilment By Amazon.

FBA is the process of selling and shipping products through the Amazon platform. It is the most popular way of running an Amazon business with 96% of sellers choosing the FBA business model.

How does FBA work?

The seller sends all inventory directly to the Amazon Fulfillment centers, and then Amazon handles all aspects of selling, storage, and shipment for you.

This allows sellers to focus on the more important aspect of the business, like sourcing more products to sell and launching them to increase their profits.

The Pros Of Selling With Amazon FBA

There are many benefits of running an Amazon FBA Business, here are some of them:

You’re able to sell private-label products online without having to hold any inventory yourself.
Amazon will keep your products in their Amazon fulfillment centers and send them out to the customer as soon as they order.
Over 200 Million customers are searching for products on Amazon per month. The FBA business model allows you to take a slice of the very large pie that already exists.
Amazon FBA requires very little time commitment after the initial setup, making it perfect for those just getting started with online businesses.
You can access powerful analytics tools to track the performance of your products.

The Cons Of Selling With Amazon FBA

Selling with Amazon FBA is a great way to generate passive income, but it doesn’t come without its problems:

FBA is a competitive business model, but there are many great FBA courses that can guide you to get an advantage over the competition
Starting an FBA business can require a high financial investment in wholesale quantities of inventory.
You are not in control of the customer service experience for your products (although the FBA experience tends to be world-class)
You may find it difficult to differentiate yourself from other sellers on Amazon.

Dropshipping

Dropshipping is a business model where the seller doesn’t actually hold any inventory, but instead uses a third-party supplier to ship products directly to the customer.

Dropshipping is the best way to sell on Amazon without inventory. Not only do you not need to store inventory – you don’t even need to own any!

How Does Dropshipping Work?

You simply act as the middleman between your customers and the supplier who stocks the product.

Once a customer places an order on your Amazon store, you then forward the order to your supplier who will then send the product directly to the customer.

The Pros Of Dropshipping

• No need to purchase or store any inventory.

• Can offer a wide variety of products without investing in additional storage space or staff.

• You don’t need to worry about shipping or packaging orders.

• You can focus more on marketing and growing your sales rather than managing the day-to-day operations.

• Overhead costs are much lower as there is no need for additional storage space.

The Cons Of Dropshipping

• Less control over the quality of the products being shipped as you are relying on a third-party supplier.

• Highly competitive business model, so you may have lower profit margins in order to compete.

• The customer service experience is out of your hands and any issues relating to delivery or product quality must be handled by the supplier.

• There may be delays in getting orders processed

Use Third-Party Logistics Companies

Third-Party Logistics (3PL) companies are businesses that provide outsourced services such as warehousing, inventory management, and order fulfillment.

Essentially, A third-party logistics company would offer the same service as Amazon FBA.

3PLs help sellers save time, money, and resources by managing the shipping process for them and are a great way to sell on Amazon without inventory.

For some sellers, using a 3PL may not make the most sense. Amazon FBA could offer the same service, but more efficiently run and cost-effective for sellers.

Not to mention that a 3PL wouldn’t be able to offer the same next-day delivery service as FBA would to Prime members.

The best time to consider working with a 3PL is when you are a new seller. Especially a new seller who wants to increase their storage capacity during sales events, like Black Friday or Prime Day.

Sellers can add the FBM (Fulfill By Merchant) option to the product listing, and be able to offer higher qualities of products to allow for an increase in sales during the sales event.

The Pros Of Using 3PLs

Much like Amazon FBA, working with a Third-party Logistics company is a great way to run a passive Amazon business. Here are some of the benefits of working with a 3PL:

• No need to manage or store any inventory.

• Access competitive rates without having to pay for additional staff or storage space.

• Increased flexibility in terms of pricing. You won’t be paying for shipping costs upfront or storing your own products.

• You can focus on marketing and growing your business, rather than managing the day-to-day operations.

• You have access to powerful analytics tools to track performance and inventory levels.

• Scale quickly without having to invest in additional staff or storage space.

The Cons Of Using 3PLs

The downside to working with third-party inventory solutions is that Amazon already provides a world-class solution. This is very difficult to compete with.

Here are some of the other cons to working with a 3PL:

• You may not have as much control over customer service as you would if you were handling all of the processes yourself.

• Certain 3PL companies may require minimum orders, which could limit your ability to manage costs effectively.

• There is a risk that something may go wrong with the order fulfillment process and it’s out of your hands if it does.

Sell Digital Products

Selling digital products is the ultimate answer to “how to sell on Amazon without inventory”. Technically, your product doesn’t ‘physically” exist!

Digital products are any type of product that is available in digital forms, such as ebooks, video lessons, software programs, music downloads, etc.

Selling digital products is an attractive option for those who want to know how to sell on Amazon without inventory. It eliminates the need to purchase or store any physical inventory.

The Pros Of Selling Digital Products

• You don’t need to worry about shipping or packaging orders.

• You have access to a global market since you can easily deliver your product digitally in any corner of the world.

• No need to manage returns or defective products. You are simply delivering information rather than a physical product.

• You don’t need to worry about buying or storing any inventory, which reduces overhead costs.

• You can easily scale up your product offering without having to invest in additional storage space or staff.

The Cons Of Selling Digital Products

• Margins may be tight since customers are used to paying significantly less for digital products than physical ones.

• You will have to deal with digital theft, as it is easy for customers to copy and distribute your work without permission.

• There is a risk that the customer may not be satisfied with the product, which could lead to negative reviews or refunds.

• It can take time and resources to create high-quality digital products,

How To Get Started Selling On Amazon

Whether you decided to sell on Amazon leveraging the FBA model, or sell digital products, the process is similar in regards to set up.

If you’re a complete newbie and need some guidance on:

how to start an Amazon store,
how to source products,
how to launch your brand,
and how to scale your business,

Viral Launch has an incredible FREE course that will show you how to do all of these tasks and more:

In Summary

Hopefully, this post has shown you 4 ways how to sell on Amazon without inventory.

Selling on Amazon without inventory can be a great way to start or expand your business.

There are several options available, such as dropshipping, using third-party logistics companies, and selling digital products.

Each of these methods has its own pros and cons. It’s important to carefully consider which one is right for you before taking the plunge.

No matter what option you choose, with the right strategy in place, you can find success selling on Amazon without investing in any inventory.

5 Steps – How To Prepare For Amazon Prime Day 2023

Amazon Prime Day 2023 runs from July 12 to 13 for 48 hours.

Prime Day is a great opportunity for Amazon sellers to take advantage of the influx of Prime members on the Amazon platform.

Sellers can gain a huge boost in sales and revenue because of the big increase in consumers searching for lightning deals and discounted items.

The lead time for getting more stock manufactured, shipped, and stocked in the FBA warehouses can sometimes take up to 3 months, so now is the time to start getting ready.

This post will cover exactly how to prepare for Prime Day 2023.

Step 1 – Offer Different Prime Day Discounts

Some sellers decide to ignore Prime Day and rely solely on the increase in customers on the platform to experience a boost in sales.

I wouldn’t recommend doing this!

The idea of Prime Day is that Amazon Prime Members gain access to the sales event, and can expect to find discounted items.

Consumers are actively searching for deals, and when you don’t appear to be offering any, you’re likely to be bypassed and your competitors will get the sale.

Offering a different range of discounts is a great way to entice customers to purchase your products.

Here are 4 different ways to do this:

Prime Day Deals

If you are planning on offering Prime Day Deals, then you should submit your offers to Amazon before April 28, 2023.

Prime Day Deals are an investment and will not suit every budget.

They come with a rather large fee, but it’s usually worthwhile as your product will gain much more visibility during the sales event, and sellers will see a healthy ROI.

If you’re a new seller and you don’t have access to a large marketing budget, then Prime Day Deals won’t be worth your while, and you should look to offering Prime Exclusive Discounts instead…

Prime Exclusive Discounts

Prime Exclusive Discounts are discounts that you can offer to Amazon Prime members only.

This is a great way to incentivize customers with an existing Amazon Prime subscription and make them feel like they are getting value from their membership.

These discounts don’t come with the same hefty fee as Prime Day Deals, but they might not be as effective depending on your product category and target audience.

If you decide to go down this route then you need to submit your offers to Amazon before May 5th, 2023.

Run Promotions

You can also run promotional campaigns during Amazon Prime Day 2023.

These promotions could be in the form of a free gift or bonus for customers who purchase your product, or you could offer free shipping to incentivize customers to purchase from you.

These types of promotions are great because they don’t require as much lead time, and they give customers an added incentive to choose your product over others.

Step 2 – Optimize Your Product Listing

A highly optimized Amazon product listing is your best chance of increasing your conversion rate over the Prime Day period.

It’s important to do this now instead of a few days before Prime Day because you want to gain as much traction with your ranking and Best Seller Rating.

Here are the best 3 ways to optimize your product listing in preparation:

Check your Product listing Keywords
Improve product images
Increase your reviews

Optimizing Product Listing Keywords

Optimizing your product listing so that it is ranking for the most relevant, and highest converting keywords for your product search terms is vital to increasing your conversion rate, and organic ranking on Amazon.

The best way to check that your listing is properly optimized for the most relevant keywords is to audit the following sections of your listings:

Product Title
Product bullet points
Product Description

How To Audit Your Listings For Keywords

The best and most thorough way to audit your product listing for Keywords is to re-perform keyword research for your product’s root keyword.

Root keyword – is the shortest, most obvious search term for your product.

Then double-check that your listing includes all of the other longtail search terms for your product and make sure that they are properly placed within your listing.

This product launch checklist dives deep into how to properly optimize your product listing to increase rankings and conversion rates.

Optimize Product Images

There are two points of focus with your product images:

The main image
secondary images

The main image helps to win the click, and the secondary images convert customers into buyers.

So make sure your images are effective in their roles.

Your main product image should have:

Pure white background
No badges or text
Product without packaging
Images should be square
All extra white space cropped out
As high-quality as possible
Use ALL the space

Your secondary images should:

Have any color background (lifestyle images showing the product in use at home, or wherever the product belongs)
Images should be square
Be as high quality as possible
Use text overlays to communicate the benefits
Use all 9 product image slots
Show benefits
Reiterate bullet points
Showcase the product dimensions

Increase Your Product Reviews

The more reviews you have, the more likely customers will be to trust your product and make a purchase.

Gaining positive reviews is also a ranking factor for the A9 Algorithm that Amazon uses to select which products earn the highest rankings in the search terms.

There are several ways to do this:

Create product inserts that your suppliers add to your product packaging.
Send follow-up emails to offer support and ask for any feedback.
Offering exclusive promotions/discounts in exchange for reviews.
Reaching out directly via social media platforms for reviews.

[Disclaimer]

It would be a breach of Amazon’s terms if you directly ask customers for a positive review, you are allowed to follow up to make sure that customers are happy with their purchase and to offer support should they need it.

By offering this level of service, customers will feel much more obligated to want to leave positive feedback in the form of a review, but a review cannot be incentivized or specifically asked for.

Step 3 – Increase Inventory

Running out of inventory can cause your organic ranking to plummet whilst you’re waiting for your stock to replenish.

Your search ranking should be maintained at all costs, so increasing the level of inventory in storage over the Amazon Prime Day 2023 sales event to account for the boost in sales is vital.

How Do You Know How Much More Stock To Buy?

Amazon Sellers (myself included) have experienced Prime Day sales reaching up to 3 times higher than normal sales, in some cases even more.

So as a rule of thumb, figure out your average daily sales per product, times it by three, and then double it (because Prime Day is a 2-day event).

How To Increase Storage Capacity Limits

For new sellers, or for sellers with a poor Inventory Performance Index (IPI) increasing your FBA storage capacity isn’t possible.

If you hold inventory for too long or have a low ‘sell-through rate’, then your IPI score may be too low for Amazon to want to increase the capacity for you to increase your levels of inventory.

The best way to increase your IPI score is to increase your sell-through rate.

Increasing your sell-through rate will naturally decrease your excess inventory score, by shifting the products that were sat for too long in storage.

Amazon wants your products to spend as little time in their fulfillment center as possible, so increasing your sell-through rate, and decreasing your excess inventory score can help you to earn a higher IPI, resulting in more storage availability.

Step 4 – Offer FBM If You’ve Reached Your FBA Storage Capacity

If you’ve maxed out your FBA storage capacity, and don’t have enough stock to meet the demand of Prime Day sales, then it makes sense to offer FBM sales.

FBM stands for ‘Fulfilled By Merchant’ and means you store the products in your home or a local warehouse, and take care of shipping them with your own courier services or Amazon Shipping Services.

Having a backup plan is key when it comes to Prime Day success, especially if you are unable to increase your storage capacity with FBA.

Your FBM inventory will automatically win the buy box and you can fulfill the products yourself.

Step 5 – Run PPC Ads

Running PPC (Pay Per Click) ads is a great way to drive traffic to your products and give them a boost in rankings.

You can create targeted campaigns specifically for Prime Day, with a higher budget than normal.

Your advertising budget should be reflective of the sales you anticipate making during the event, so calculate the extra cost versus potential profit, and then decide how much you want to spend on it.

It’s also a great idea to run PPC ads in the months leading up to Prime Day to improve your organic rankings.

Running your PPC ads on Amazon is much more effective when you use a PPC management tool like the Viral Launch Kinetic PPC Tool.

Kinetic PPC provides sellers with more data to easily analyze campaigns and search term information, meaning you can easily maximize profits on ad campaigns.

There is much more automation when you use a PPC tool like Kinetic PPC, rather than running ads on the Seller Central platform.

Once you have sales and conversions coming in from your PPC campaigns, make sure to keep an eye on them and optimize your campaigns.

The way to do this is to check the performance regularly and adjust bids or add/remove keywords as needed depending on which ones are performing the best.

Amazon Prime day 2023 FAQ

When is Amazon Prime Day 2023?

Amazon Prime Day runs from July 12 to 13

What is Amazon Prime Day?

Amazon Prime Day is a global shopping event exclusive to Amazon Prime members, offering amazing deals and discounts on a variety of products.

How can Sellers make the most of Prime Day?

Prepare your inventory and create campaigns to target Amazon shoppers during the event. Make sure you are monitoring your stock levels at all times, and increase your storage capacity if necessary. You should also be running PPC ads to boost the visibility of your products and create a backup plan with FBM sales in case your FBA inventory maxes out. Leverage social media platforms off of the Amazon platform too, to help drive traffic to your listings.

What types of deals can you find on Prime Day?

Prime Day offers a wide range of deals including discounts on electronics, home appliances and furniture, fashion, toys, and more.

What are the most profitable product categories on Amazon Prime Day?

Toys, electronics, home appliances, and fashion are some of the most profitable product categories on Prime Day. Other popular categories include beauty products and pet supplies.
The top 2 most profitable categories on Amazon Prime Day are:
#1: Toys and kids’ and babies’ items (32%)
#2: Electronics, computers, and office tools (21%)

Amazon Product Launch Checklist: 3 Steps To A Successful Launch

There is a proven strategy for a successful product launch on the Amazon platform, and it’s been around for a while. Here, I will outline an Amazon Product Launch Checklist that ensures success.

So many Amazon sellers still seem to get it wrong and are left wondering why their initial sales tanked during their product launch. I am about to share with you the EXACT product launch strategy that will generate sales, get your product listing ranked organically, and provide you with long-term sales momentum.

What Do You Need to Launch a Product on Amazon?

Many Amazon sellers overcomplicate the product launch strategy.

Instead of spreading yourself too thin and focusing on many different ways to launch, all you really need is:

High demand – low competition product
The strategy in this blog post
Viral Launch
Money to invest in PPC ads

High Demand – low competition product

You’ll find a high demand – low competition product by using the Viral Launch Product Discovery Tool.

Having a product that has high demand and low competition will inevitably help you as you will be able to generate a lot more sales with less competition.

This Product Launch Process

Spreading yourself too thin and trying to do “all the things” whilst launching a new product will lead to overwhelm, frustration, and distraction from the methods that actually move the needle and lead to a successful launch.

Focusing on the 3 pillars in this post works. It’s a proven method to increase sales, rankings, and long-term success with selling on Amazon.

Viral Launch

Having the right tools for the job is essential.

Launching a product on Amazon without the following features in Viral Launch is like trying to build a house with a teaspoon:

Viral Launch Keyword Tool
Viral Launch Listing Builder
Viral Launch Competitor Intelligence
Viral Launch Kinetic PPC tool.

All of these tools are vital to helping you with your keyword research, helping you with listing optimization, competitor analysis, and running successful Amazon PPC campaigns.

What Is The Goal Of A Successful Product Launch?

The overall goal of a product launch on Amazon is to generate enough sales within the first few weeks to boost your listing’s organic ranking.

The 3 main focuses of your launch should be on:

Click Through Rate (CTR) – otherwise known as Traffic
Conversion Rate – the % of clicks vs purchases on your product listing
Positive Reviews

All 3 pillars play a big role in getting your product listing in front of a target audience.

The reason to focus on these 3 tasks when launching a new product, is Amazon considers these 3 to be the highest determining factors when selecting which products should rank highest in the search results.

Ultimately, nailing the CTR, Conversion Rate, and collecting positive reviews is the highest priority when launching a new product on Amazon.

We want our customers to go through this process when looking for our products:

Search for your product using your target keyword,
Find your listing,
Click on your listing,
Make a purchase.
Then leave a review once they receive it.

If you can nail this simple process, your product launch will be a huge success!

Amazon A9 Search Algorithm

Amazon’s search algorithm (A9) is what decides which products show up first in the search results for any given keyword.

The A9 Algorithm ranks products using the following metrics:

Click Through Rate (CTR) / Traffic
Conversion rate
Number of positive reviews

Here is how the A9 algorithm applies to the 3 pillars, and why you focus on these 3 aspects during your product launch.

1. Traffic

The number of customers clicking on your product listing is called your Click Through Rate (CTR).

Amazon crawls the following aspects of your product listing to learn how relevant your product is too specific search terms:

Product Title
Bullet Points
Back-end search terms
Product Description

Using the performance history of your product, the Amazon A9 algorithm prioritizes the search results and ranks them in order of the likelihood of a customer purchasing your product and being satisfied with it.

2. Conversion Rate

Your conversion rate is based on how many people clicked on your product listing and made a purchase.

If 100 people clicked on your listing, and 20 people purchased your product, your conversion rate would be 20%.

The factors that can influence your conversion rate are:

Price
Reviews
Main Image and other images
Your listing content

The higher your conversion rate, the higher Amazon will rank your product listing.

3. Positive Reviews

Positive reviews are essential to your success on Amazon.

Positive reviews provide social proof from previous customers, and they reassure your buyers that your product solves their problems.

Positive reviews also increase your conversion rate, which increases your ranking, which increases your traffic, which increases your chances of increasing your conversion rate.

See how the flywheel keeps turning if all 3 of these pillars are aligned?

The Ultimate Amazon Product Launch Checklist In 3 Simple Steps

Ranking on page 1 of Amazon isn’t easy – but it is SIMPLE.

It’s not a complicated process, but you do need to be consistent, focused and nail the following 3 steps:

Product Launch Checklist Step 1 – Create The Perfect Listing & Keywords To Increase CTR

Creating the perfect product listing is focus priority number 1.

The reason to focus on your product listing and Click Through Rate first is that a highly optimized and attractive-looking product listing will draw customers to your listing early on.

You can build your listing inside Amazon Seller Central, or you could fully optimize your listing whilst you build it using the Viral Launch Listing Builder:

To create an optimized product listing, you need to perform keyword research to know what keywords to include in the product title, bullet points, and product description.

Product Title

Your PRODUCT TITLE is THE MOST important line of text on your entire listing!

This is your opportunity to tell your customers what your product is so they can easily find it in their search results.

It should also include the most relevant keywords at the very start of your title to help Amazon’s A9 algorithm understand what your product is all about.

To find the keywords that your product listing needs to rank for, use the Viral Launch Keyword Research tool.

Some points to keep in mind when creating your product title:

You’ve got up to 200 characters, including spaces.
No promo phrases. eg FREE SHIPPING, or Buy One Get One Free.
You’re allowed to use hyphens to create spacing, but no other characters for decorations. (! £ $ * [ ])
Try to avoid duplicating keywords

Product Images

The main image of your product listing should grab your customer’s attention.

Your main image should have a white background, and showcase the best product features.

Bullet Points

The bullet points should be keyword rich, and highlight the main features and benefits of your product.

This is where you have a chance to capture your customers’ attention and show them why they should choose your product over the competition.

Here is the best way to structure your bullet points:

BULLET POINT 1 – A benefit to your customer
BULLET POINT 2 – A benefit to your customer
BULLET POINT 3 – A benefit to your customer
BULLET POINT 4 – A benefit to your customer
BULLET POINT 5 – A promise to reduce risk to your customer

One trick that I use to know the best benefits to your customer, is to check out your competitor’s product listing and head to the commonly asked questions section.

Here’s how I find, and process this information:

Head to your top competitors’ listings and find commonly asked questions about the product.
Find the common pros and cons and write them down.
Come up with solutions to the cons, and highlight the main benefits that are mentioned.
Include the solutions to the cons, and highlight the pros in your product bullet points.

Doing this will help to reassure your customers that your product will benefit them and solve their problems.

Product Description

The backend search terms are important for Amazon’s A9 algorithm to understand what keywords your product should rank for and further optimize your listing on their platform.

Here is what your product description should do:

Summarize the benefits that we listed in our bullet points.
Reassure or convince our customers that our product is exactly what they’re looking for.
Remove risk once again
Ask for the sale.
Use up as many of the remaining keywords that we didn’t manage to use in our product title and bullet points.

Product Launch Checklist Step 2 – Generate Traffic and Sales to Increase the Conversion Rate

Getting customers onto your product listing is only half the battle.

The next step is to get your customers to make a purchase.

But first, let’s focus on getting customers onto your product listing, and the best ways to do this:

Friends and family
Paid ads using Amazon PPC campaigns

During the product launch, the focus is on traffic sources that we can rely on and have full control over.

Other posts may tell you to look for external traffic by leveraging influencer marketing, relevant Facebook groups, review sites, or other social media platforms like TikTok or Instagram.

These are great methods to boost sales later on, but during the initial product launch, we want to focus on getting qualified customers (people who are actively searching for our product) onto our listing and making a purchase.

Friends and Family

Reaching out to friends and family is a great way to generate sales early on.

Make an email list of people that you know who may be interested in your product, or who would want to support you in your new venture.

Send them an email letting them know that you will soon be launching your new product and that they can purchase it at a discounted rate using a special discount code.

This is a great method, as you could send them a link as soon as your product is live, so you gain a spike in sales right away, and you could ask for a supportive review in exchange for the discount.

Here are some important considerations with this method:

Do not make a purchase or leave reviews within the same household as Amazon can trace this.
Having friends leave honest reviews is totally fine, but I wouldn’t have family members with the same last name as yourself do this.
Make sure they actively search for your product, scroll and find your listing and make the purchase right away. This means you convert the sale for the right keyword, and the conversion rate is recorded as the purchase was made right away.

Amazon PPC Campaigns – Paid Traffic

The quickest way to get sales and conversions onto your listing is through Amazon’s PPC campaigns.

Amazon’s Sponsored Products (PPC) ads are a great way to grab the attention of potential customers in a short amount of time, and they can be highly targeted.

You only pay when someone clicks on your ad, so you are only spending money on customers who have an interest in your product.

This is a great way to quickly boost sales while also increasing the visibility of your product listing.

Using the Viral Launch Kinetic PPC Tool makes setting up your campaigns, running and optimizing them, and making sure you are maximizing sales super easy.

Once you have sales and conversions coming in from your PPC campaigns, make sure to keep an eye on them.

Make sure to check the performance regularly and adjust bids or add/remove keywords as needed depending on which ones are performing best for you.

Doing this will help ensure that your campaigns are optimized correctly and stay cost-effective.

Making The Sale

When you have traffic on your listing, the focus shifts to making sure they convert.

Using reviews, images, and videos are great ways to give customers more confidence in their purchase decision.

Make sure your product images are clear and professional-looking, as well as informative. Include multiple angles of your product so customers can get a full understanding of what they will be getting.

Videos are also great for showcasing features and benefits that might not be made clear just through the images.

Finally, reviews are super important when it comes to making sales on Amazon. People want to read reviews from real customers who have purchased your product in order to have which leads onto the final stage of the launch strategy…

Product Launch Checklist Step 3 – Collecting Positive Reviews

The third phase of the product launch checklist is acquiring positive reviews from verified purchases.

You can follow up with the family and friends that supported your launch, and ask them to leave a review around 48 hours after taking delivery of the item.

Another option is to create product inserts that your suppliers add to your product packaging.

It could be a small card saying thank you to your customer for their purchase, and letting them know that you are on hand to help with any potential issues.

You can also ask to leave a review too on this product insert.

Getting More Support With Your Launch

If launching a product on Amazon seems like it might be too daunting for you to go it alone, Viral Launch has a completely FREE course that walks you through the steps required to start an Amazon FBA business and launch your own products.

There are many FBA Courses available online, and they’re worth looking into, but the Viral Launch course is a great place to start.

Conclusion: Amazon Product Launch Checklist

Launching a product on Amazon can be an intimidating task, but with the right strategy and tools, you can maximize the success of your launch.

It’s really important to keep your launch strategy simple and focus on the pillars that will move the needle in terms of ranking on Amazon’s page 1, and pleasing the Amazon A9 algorithm.

These 3 pillars to be included in any Product Launch Checklist are:

Click Through Rate (CTR) – otherwise known as Traffic
Conversion Rate – the % of clicks vs purchases on your product listing
Positive Reviews for social proof

Leveraging contacts that you already have, and running successful PPC Ads on the Amazon platform with the Viral Launch Kinetic PPC Tool is a great way to generate early customers.

How to Dropship on Amazon in 2023

If you’re looking to start a successful eCommerce business in 2023, then you’ll want to consider learning how to dropship on Amazon.

Drop shipping can be a very lucrative business model, and with low start-up costs and very few overheads, you can see why entrepreneurs are seeing big returns for small input.

In this article, we’ll teach you everything you need to know about how to dropship on Amazon, including what drop shipping is, how it works, and how you can scale your business to great heights by leveraging the right tools.

What Is Amazon Dropshipping?

Drop shipping is a business model where you don’t have to keep any inventory. You simply act as the middleman between your customers and the supplier who stocks the product.

Whenever you receive an order from a customer, you place the same order with your supplier, and they will ship it directly to your customer.

Here Is How To Dropship On Amazon:

You (the entrepreneur) source a product to sell
You then find a supplier for the product
You list the product on Amazon
The Amazon customer purchases your product on Amazon
You then purchase from the supplier and get them to send it directly to the customer’s address.

It’s all about positioning yourself as the middle person so you’ll never have to invest in large quantities of stock, pay storage fees, or ship container loads of inventory to Amazon fulfillment centers.

The Different Types Of Dropshipping:

When it comes to dropshipping on Amazon, there are a few different types you’ll need to be aware of:

Private label Amazon dropshipping – this is when you source a product from a supplier (usually in China), then customize and brand it with your own logo. You can then list the product on Amazon as your own branded product.

Retail arbitrage Amazon dropshipping – this is where you source products from retail stores, then list them at a markup on Amazon. When an order comes in, you purchase the product from the store and have it shipped directly to your customer.

Wholesale Amazon dropshipping – this involves finding wholesalers who offer large discounts on products. You’ll then list them on Amazon and take orders from customers. When you get an order, you purchase the product from the wholesaler in bulk and they ship directly to your customer.

Print-on-demand Amazon dropshipping – print-on-demand services allow you to list your own designs or artwork on products such as t-shirts, mugs, or phone cases. You don’t need to buy any inventory upfront and only pay for the product when an order comes in.

Is Amazon DropShipping Profitable?

Yes, Amazon drop shipping is still a viable business model that can generate significant profits.

The great thing about dropshipping on Amazon is that there are no upfront costs and the overhead expenses are minimal: all you need to get started is to source a product and list it on the platform.

How Does Amazon Dropshipping Compare To Other Amazon Business Models?

Dropshipping on Amazon is just one of many different ways to start an online store. Each model has its own advantages and disadvantages.

For example, with dropshipping, you have low start-up costs as you don’t need to purchase any inventory upfront. However, the margins are usually small and it can be hard to scale a business quickly due to the limited selection of products available.

Other popular ways to sell products on Amazon are Amazon FBA Private Label, Wholesale, Online Arbitrage, Bookselling, and Handmade.

What Are The Pros and Cons Of Amazon Dropshipping?

The pros of Amazon dropshipping include:

Low start-up costs – you don’t need to purchase any inventory upfront, making it a great choice for entrepreneurs who are just getting started.
You can offer a wide selection of products – you can source products from anywhere in the world, giving you access to a much wider selection than you’d be able to find in a physical store.
No need for storage space – since you don’t need to buy any inventory upfront, you don’t have to worry about finding a place to store it.

The cons of Amazon dropshipping include:

Lower profit margins – since you’re not buying the product in bulk, you’ll have to charge a higher price to make a profit, which can make it difficult to compete with other sellers.
Risk of counterfeit products – since you’re sourcing from third-party suppliers, there is a risk that some of the products could be counterfeit or low quality.

How Much Does Dropshipping On Amazon Cost?

The cost to dropship on Amazon will vary depending on your product and supplier, but generally, you can expect to pay for the following:

Shipping costs – if you’re using a third-party supplier, you’ll need to pay for the cost of shipping the product to your customer.
Amazon fees – Amazon will take up to 15% of every sale as their fee.
Advertising costs – if you want to get more sales on Amazon, you’ll need to invest in advertising campaigns such as Amazon PPC or sponsored products.
Platform fees – depending on which platform you’re using to manage your drop shipping business, there may be an additional fee associated with it.

Unlike private label and wholesaling, a dropshipping business doesn’t require you to invest in or hold any inventory of your own.

Instead, when the consumer pays for their purchase from your store, use a portion of the proceeds to buy that product from a supplier and have them send it directly to the buyer.

This drastically reduces your start-up costs and overheads, making Amazon Dropshipping one of the most cost-effective ways to get started selling products online.

Here is a list of things that you should invest in to run your eCommerce store efficiently:

Amazon professional seller account – $39.99 per month
Product samples from your chosen supplier
Amazon Pay Per Click (PPC) advertising
Viral Launch for product discovery, optimizing listings, finding the best-converting keywords, and PPC management

Typically, the average dropshipping profit margins are between 10-30%, depending on the product.

Which, for a relatively passive income is very good!

How To Dropship On Amazon

Now that you know a little more about the business model, he is the steps you need to take to learn how to dropship on Amazon.

Step 1 – Set Up An Amazon Seller Central Account

There are two options when it comes to selling on Amazon – you can use the individual seller Amazon account or the professional seller Amazon account.

Each has its own advantages, but the professional plan is best if you want to dropship products on Amazon as it will allow you access to their full PPC tools, run promotions, and create bulk listings easier.

The professional seller account has a capped fee of $39.99 regardless of how many products you sell, whereas the individual seller account charges a $.0.99 fee per unit.

Step 2 – Finding Products To Sell

This step is the most vital part of starting your online store, and it’s crucial you get it right.

Viral-Launch has made it much easier to find high-demand, low-competition products to start selling by leveraging the Product Discovery tool.

If you’re unsure how to get the most out of this tool, there are two tutorial videos on the Product Discovery tool page, showing you how to get the most of out it.

But in order to find the high-demand, low-competition products, I would recommend starting your product search off with the following criteria in the KEYWORD tab:

Price range between $40-$100
Minimum monthly sales of 500>
At least 300 reviews

To avoid any complications with restricted products or products with any other limitations that could slow your growth, I would recommend sticking to the 5 main categories that sell very:

Baby
Sports & Outdoors
Home & Kitchen
Pets
Garden & Outdoor

Once you enter these details into the Product Discovery tool, you will be given a list of potential product ideas, with a star rating Idea Score, along with the product’s average revenue and sales velocity.

The top product idea that came up from my very basic search was products for running.

I would then click the button below the product keyword and head to the Viral-Launch Market Intelligence page:

Viral-Launch Market Intelligence provides me with a deep analysis of all the product ideas within the Running keyword and gives them a more detailed idea score star rating:

These tools will give you a huge advantage in finding the best products to start your Amazon dropshipping business.

Step 3 – Finding Products To Sell On Your Amazon Store

Once you have a list of viable product ideas, you then need to focus on finding a supplier.

The first place to start would be AliExpress, as they offer a wide range of products and have thousands of suppliers all around the world.

When looking for new suppliers, you should focus on finding those that can create custom branding for your product packaging and labels. This way, you will be able to make your brand stand out from the competition.

Once you have narrowed down your list of suppliers, you should make sure to ask them for samples. This way, you can assess the quality of their products before committing to a large order.

Also, make sure to read the reviews and check out the ratings of any supplier you are considering working with – this will give you an insight into the quality of their products and customer service.

Step 4 – Create Your Listings On Amazon

Once you have chosen your supplier, it’s time to create your product listings in Amazon Seller Central, or you can also build your listing in the Listing Builder tool.

You will need to gather the following information for each listing:

A product title,
Images,
Bullet points,
Descriptions,
Pricing

Product Title

The key factors that Amazon considers when ranking products are the keywords in the product title, sales velocity, and the number of positive reviews.

So the best place to start would be finding the best keywords for your product title, and the rest of your listing.

The Viral Launch Keyword Research tool will help you find the most powerful keywords for both your Product Title and Product Description.

The product title should be structured in a way that the strongest keyword for your product, is at the very start of your title.

Product Images

The product photos on your listing are a great way to increase sales by showing customers the main features of your product.

The images should be 1000×1000 pixels and you should use all photo slots on your listing.

If you’re unable to take great photos yourself, you can always ask your supplier to provide you with high-resolution photos of your product.

Product Bullet Points

The product bullet points are the second most important part of the text on your Amazon product listing, after your product title, so they should be keyword rich.

Product bullet points are the best opportunity to tell your customers how purchasing your product will benefit them and solve their problems.

Product Description

The product description should summarize all the features and benefits of your product that you mentioned in the bullet points section, as well as any important information about how to use it. You can create amazing product descriptions using online AI Tools.

Pricing

Finally, you need to set a price for your product that will be competitive enough to generate sales without leaving too much margin on the table.

The Viral Launch Pricing tool will help you find the right price for your products by analyzing your competition and calculating the optimal price point.

Tips For Success In Your Amazon Dropshipping Business

Running a successful dropshipping business on Amazon can be a daunting task, so here are some tips to make sure you get the ball rolling.

1. Promote Your Listings

Running PPC Amazon ads will massively boost your exposure to your product listing, will increase your organic ranking for your chosen keywords, and will drastically increase your sales.

2. Set Up Your Storefront Properly

Make sure to create an attractive storefront with all of your product listings and images in place. This will give customers the chance to shop with ease, and it will also make a great first impression.

3. Utilize Social Media & Advertising

Social media is a great way to get the word out about your business and attract new customers.

You can post about sales, discounts, promotions, and other news related to your business on social media platforms like TikTok, Facebook, Instagram, and Twitter.

You can also create ads on different platforms to promote your products and direct customers to your store. And more over, you can find your competitor ads & can create your ads better than them.

4. Monitor Your Products & Pricing

Make sure you keep an eye on competitor prices and adjust yours accordingly if needed – this will help you stay competitive and maximize profit margins for each product.

5. Offer Excellent Customer Service

Providing excellent customer service is an essential part of running a successful dropshipping business on Amazon.

Make sure you provide prompt and courteous responses to customer inquiries, as well as handle any product returns or refunds in a timely manner.

Round Up Of How To Dropship On Amazon

Hopefully, this post provides you with a clearer view of how to dropship on Amazon.

Dropshipping on Amazon is a great way to start an online business and make money without having to manage inventory or handle shipping.

The key to success in dropshipping on Amazon lies in:

Sourcing the right products
Finding great suppliers
Optimizing your product listing,
Use the right keywords for your title and description,
Creating attractive product images and bullet points,
Setting a competitive price,
and providing excellent customer service.

By following these tips, you can increase your chances of success in selling products on Amazon as a dropshipper.

How To Dropship On Amazon FAQs

Who handles processing customer returns with Amazon Dropshipping?

The return policy is the same for anything you sell on Amazon.

Although, unlike the FBA business model – You as the seller will be responsible for the returns, not Amazon. The returns will need to be sent back to your location.

What are the upfront investments required?

Dropshipping on Amazon is a very low barrier to entry with regard to start-up costs. You would need to invest in:

– Amazon professional account – $39.99 per month
– Product samples from your chosen supplier
– Amazon Pay Per Click (PPC) advertising
– Viral Launch for product discovery, optimizing listings, finding the best-converting keywords, and PPC management

Do I need an LLC to start Amazon dropshipping?

No you don’t have to start an LLC to drop ship on Amazon, although it will be a good idea to set one up as your own eCommerce store grows in revenue.

Will the supplier send products in branded packaging?

Sending your products with branded packaging is something that I would highly recommend asking your supplier to work with you on.

I would also advise working with your supplier to create packing slips and inserts into your packaging with information on other products and offers.

Something that Amazon prohibits, is the dropshipping model of online arbitrage where you purchase products individually from other online retailers like Walmart and sell them on Amazon and the product arrives to the customer in Walmart packaging.

Do I need a professional amazon seller account?

It’s not essential to have a professional seller account, but you will experience far fewer limitations when you invest in a professional seller amazon account.