In Amazon’s recent letter to shareholders, the company announced that for the first time ever, “more than half of the units sold on Amazon worldwide were from third-party sellers.” With…
Author: <span class="vcard">Rebecca Longenecker</span>
Every Amazon seller wants to know how to optimize their product listing. Product copy is extremely important. To hit sales targets, you need to get Amazon listing optimization right. Content…
Q4 Is Closer Than You Think: A Guide to Selling Seasonal Products (Follow the Data Ep. 30) It’s never too early to start thinking about Q4. And with Q2 already…
You may be familiar with a Reverse ASIN* Lookup, a popular feature of many Amazon keyword tools. It’s a search that allows you to see every keyword that a single…
Hiring the Right People with Viral Launch Director of Talent, Matt Henry (Follow the Data Ep. 29) Hiring the right people at the right time is critical to the success…
Building a Team with Sellers Anthony Bui-Tran, Fernando Cruz, and Nick Young (Follow the Data Ep. 28) In this episode, Anthony, Nick, and Fernando all share about their experience building…
Why Not Use Search Volume to Determine Giveaway Units (Follow the Data Ep. 27) When you’re running a launch, you need to match the daily sales of your top competitors.…
Using search volume to determine the number of giveaway units needed to drive keyword ranking is an extremely flawed method. A significant number of sellers are running promotions and giving…
Feasting on Crumbs: How to Leverage Small Gains and Rank Higher on Amazon (Follow the Data Ep. 26) Understanding the nuances of Amazon customer search is what can really help…
The Most Powerful Amazon Keyword Research Tool: Introducing Keyword Research (Follow the Data Ep. 25) Keywords are the foundation for ranking. Missing critical keywords in your listing can lead to…