In Amazon’s recent letter to shareholders, the company announced that for the first time ever, “more than half of the units sold on Amazon worldwide were from third-party sellers.” With…
Author: <span>Rebecca Longenecker</span>
Q4 Is Closer Than You Think: A Guide to Selling Seasonal Products (Follow the Data Ep. 30) It’s never too early to start thinking about Q4. And with Q2 already…
Hiring the Right People with Viral Launch Director of Talent, Matt Henry (Follow the Data Ep. 29) Hiring the right people at the right time is critical to the success…
Building a Team with Sellers Anthony Bui-Tran, Fernando Campos, and Nick Young (Follow the Data Ep. 28) In this episode, Anthony, Nick, and Fernando all share about their experience building…
Why Not Use Search Volume to Determine Giveaway Units (Follow the Data Ep. 27) When you’re running a launch, you need to match the daily sales of your top competitors.…
Using search volume to determine the number of giveaway units needed to drive keyword ranking is an extremely flawed method. A significant number of sellers are running promotions and giving…