Author: Yale Schalk

Amazon Keyword Optimization: Opportunity Score

The saying goes that opportunity often looks like work. That’s certainly been true of Amazon keyword optimization.

Paying for keyword results that may or may not be relevant, sometimes spending hours trying to decide which ones to put in your listing; it’s exhausting.

Then there’s fierce competition to think about. So many sellers have zeroed in on the same group of keywords, making those keywords competitive and difficult to rank well for. It’s like if Google Maps showed only one Starbucks in all of Manhattan.

That store would constantly be packed with people and nearly impossible to place an order with. You’d probably use a different map to see all of the other Starbucks locations and visit one with the shortest wait possible to get your coffee immediately.

Amazon keywords are kind of the same in that the main keyword for your product is the one showing up on all the current tools. And that Amazon keyword is overcrowded. You have to decide if it’s worth it to wait in line for a sale. And until now, there haven’t been any other tools to show you the open keywords for your product. So you’ve had no choice but to wait and wait and wait for a sale in a crowded market.

But with the Opportunity Score feature in Keyword Research, the latest Viral Launch, game-changing software, you can identify all of the keywords that your competitors are not taking advantage of. While they’re focused on the same group of overworked keywords, you can locate and strategically incorporate hidden gems. Core keywords they don’t know about.

So, how does Opportunity Score work to help you get these keywords that you can immediately begin ranking for?

How Opportunity Score Evaluates Keywords

To put the most relevant and high opportunity keywords in front of you, Keyword Research runs a Reverse Market Lookup that reaches across all Amazon markets associated with your seed word. The result is an enormous pool of keywords related to your product.

Until now, a popular method of identifying important keywords was through a Reverse ASIN Lookup. A Reverse ASIN tool requires you to input an ASIN (product) or a list of ASINs. The tool then pulls a list of keywords that the given product or products are indexed for within Amazon.

The only problem is that a Reverse ASIN Lookup doesn’t show you the full picture because it can’t. A reverse ASIN lookup assumes that the listings associated with the ASINs have virtually perfect keyword use while ignoring the probability that the listing is almost always missing vital keywords, keywords that allow you to truly stand out in that market.

Keyword Research takes a widescreen view of a keyword’s market performance by evaluating thousands of listings. It does a Reverse Market Lookup to find virtually every associated keyword and then runs each term through our Market Relevancy Calculation. This process ensures that you see all of your product’s most important keywords without having to weed through the irrelevant ones.

How Opportunity Scores Are Calculated

Let’s look at a search result page for the seed keyword t-shirt to better understand how Opportunity Scores are calculated.

If you search the term “t-shirt” in Keyword Research and sort by Opportunity Score, “tees for men” comes up as a 1,000 Opportunity Score keyword. So what does that mean?

Basically we’re looking at all t-shirt products and finding where tees for men is showing up. All of the orange-shaded listings have tees in their title but not for men. The blue-shaded listings have for men but not tees. And the blue-ish brown-shaded listings have tees as well as for men.

But since tees for men is a 1,000 score keyword, we know that tees and for men do not appear consecutively and may not even be in the correct order in the listing title. Since so few sellers have included tees in their title, and even fewer have included both tees and for men, the Opportunity Score for the phrase tees for men is 1,000. That perfect score means that 0 of the top 10 listings have that full keyword phrase in the front end (or the title, bullet points, and description) of their listing.

Opportunity Score sifts top sellers for a particular keyword, screens their listing content, and scans whether or not those listings are using that particular keyword. For the listings that are, it then weights them by identifying where the keyword is placed and in what context – title, bullets or description. This weighted system is what produces each keyword’s Opportunity Scores.

How To Read and Implement Your Opportunity Score Results

You’re looking for keywords with a high Opportunity Score and solid search volume. Anything north of 8,000 exact is a good mark to shoot for. But keep in mind that search results are relative to your product. For instance, product X’s top keyword may have search volume of 1.5 million, product Y’s top keyword may have search volume of 5,500.

Keywords with Opportunity Scores of 1,000 are obviously ideal but so are keywords with scores in the 700-900 range. What you’re looking for is a balance of essential high volume keywords and high opportunity keywords that other sellers aren’t prioritizing.

For example, if you’re selling a flashlight, you must include flashlight up front in your title. But you can also include the phrase flash light, which has an Opportunity Score over 900 and high search volume. This allows your listing to catch searches for both terms and puts your listing in front of other sellers for the term flash light. More opportunity, for more searches and more sales.

And it’s easier than ever to find high-volume, high-opportunity, keywords with our new filter feature. Create a custom filter for Exact Search Volume that is Great or Equal to the volume you’re interested in, and apply it to your results. Then you can sort by Opportunity Score and see the highest opportunities with the highest volume.

What Opportunities Can You Find Today?

With competition on Amazon continually increasing, you can’t afford to miss opportunities to get ahead of the curve. Along with the accurate keyword results and monthly search volume that Keyword Research provides, Opportunity Score adds that turbo boost you need to shoot past other sellers in ranking, compete with even the best of the best in your category, and drive sales.

Start discovering keyword opportunities for your listing today with Keyword Research.

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Your Amazon Competitive Advantage: Keyword Research

Looking for an Amazon competitive advantage for your FBA business? You’ve got to focus on the unlikely and underappreciated aspect of your products: their keywords. 

Keywords are crucial to a successful Amazon product listing, Amazon search optimization, and ultimately the number of sales you’re able to make. They help shoppers locate your product in a sea of competition, power your sponsored ads, and significantly sway your product’s maximum sales potential.

You have to make sure you’re not missing out on essential keywords that shoppers are using to search for your product. But how can you do that while figuring out which keywords to prioritize for Amazon search optimization? Which keywords should you place in your title and which should you place in your backend search terms? Search volume is an important metric, but will your listing be able to compete in a big market? And how can you use keywords as your Amazon competitive advantage?

Keyword Research is Your Amazon Competitive Advantage

By using Keyword Research, the new keyword research tool from Viral Launch, you can find those crucial keywords that no other tool can help you find. Easily make smarter strategic decisions to improve your approach in regard to Amazon search optimization. You’ll find an exhaustive list of customer search terms related to your seed keyword with Reverse Market Lookup, a master reverse-ASIN query that considers top competitors across all of your Amazon markets. You’ll get Broad and Exact Match search volume for each keyword based on search volume from Amazon. And that’s just for starters.

 

Download our new ebook The Competitive Advantage of Keyword Research to get the inside scoop on how this game-changing software works as your Amazon competitive advantage. Keyword Research shows you the most accurate, up-to-date keyword data to optimize your listing and maximize your revenue.

 

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4 Problems with Amazon Keyword Tools & How We Solved Them

If you’ve been creating your own Amazon product listings using Amazon keyword tools, you know about frustration.

Trying to decide which product features will entice customers can be tricky. Trying to write for Amazon SEO is hard. Everyone seems to have a different opinion about how to deal with backend search terms. 

And until now, doing keyword research has been anything but easy.

Thanks to sub-par Amazon keyword tools, you haven’t been sure that the keywords you’re putting into your listings or sponsored ads are any good. And you’re worried that you’re missing out on the right keywords.

You’ve literally been paying for other keyword tools to tell you bad information that you spend hours sifting through, and it’s costing you impressions and sales.

That’s why we created Keyword Research.

The new, cutting-edge, Viral Launch keyword research tool is designed to give you the most comprehensive list of relevant keywords. You get exact search volume from Amazon data along with historical trends. You can also easily find keywords no one else is leveraging using Opportunity Score and see bid costs to optimize your sponsored ads with Sponsored Ad Bids.

You’ve wasted time poring over poor results. Battled doubt that your keyword list is the best. Feared missing the right keywords. Wondered if missing those keywords is costing you sales revenue. No more.

When we looked at other Amazon keyword tools on the market, we found that they were causing 4 major problems. Here’s what they were and how Keyword Research solves them.

1. Wasted Time 

If you’re an Amazon seller, one thing you really can’t afford to waste is time. And, up until now, one of the biggest time-wasting aspects of creating your listing has been searching for the right keywords.

Maybe you begin with a shortlist of search terms that seem to best describe your product and its core uses. You collect terms you assume customers are using to search for products like yours. Plugging in terms to your Amazon keyword tools and then combing through pages of results for each is tedious. Before you know it, you’ve burned two hours and want to toss your laptop out the window.

Keyword Research streamlines this process by allowing you to enter just one root keyword and get all the keywords you need. You can adjust your keyword results by search volume, priority or relevancy. Then you can easily copy unique words, phrase volume pairs or all phrases, and paste them into any document for reference. You can even download selected results to a comma-separated values file (CSV) for easy data storage and transport.

Our extremely sophisticated set of algorithms quickly delivers a comprehensive list of your market’s most relevant search terms. That means no more inputting 25 different keywords and having to make judgment calls on what to include and what not to include. Simply search and you’re set.

2. Irrelevant Results

After using other Amazon keyword tools, you’ve no doubt come away wondering if you’re getting the most relevant, up-to-date results. Say you’re selling a fish oil supplement. When “Fish oil diffuser (89,400)” and “Go Fish oil (30,100)” come up in the search results, you know your skepticism is justified.

Customers aren’t actually searching for those products because those products don’t exist, which casts doubt on every other keyword result on that list. Even performing a traditional reverse ASIN lookup for one ASIN misses some of your most relevant keywords and can yield irrelevant results that aren’t important to include in your listing like “customer service.”

Keyword Research uses Reverse Market Lookups, a master reverse-ASIN lookup that reaches across all your Amazon markets. Reverse Market Lookups take the listings of all of your top competitors into consideration instead of just one. And you get a list of the most relevant, high-volume keyword searches on Amazon for a panoramic view of your keyword’s market footprint.

Say you’re selling a trash can. When you search that phrase using Keyword Research, you get related keyword phrases like “kitchen trash can” and “stainless steel trash can,” as well as horizontal keywords like “garbage can” and “trash bin” which don’t actually include the seed term.

You won’t get all of these crucial horizontal phrases with just one search in other Amazon keyword tools. And with horizontal terms like “garbage can” racking up over 40,000 searches per month, you cannot afford to miss out. Check out this head-to-head comparison of top Amazon keyword tools to see just how many terms they missed compared to Keyword Research.

Horizontal keywords help you cast a strategically wide net to catch as many customer searches as possible. This is exactly the type of advantage that can push you ahead of your competition.

3. Inaccurate Search Volume 

If “Fish oil diffuser” and “Go Fish oil” are showing up in results for other Amazon keyword tools, you should be doubting everything else on those keyword lists.

You can’t feel confident that you’re positioning your listing for success if you have to choose from results like that. Other tools source data from search engines like Google and Bing. That data reflects what people are searching on those search engines instead of what they’re searching on Amazon, which functions in an entirely different way.

Keyword Research washes all of the doubt away. With accurate search volume based only on Amazon data, it shows you exact and broad search volume, two key metrics when prioritizing keywords for your listing. In descending order, exact search volume provides you with a full view of exact keywords searched over the previous 30 days. Broad search volume shows you the number of searches over the same period that contain a specific keyword phrase.

Using our trash can example, we can see that in the last month over 110,000 people searched for that exact phrase, while over 730,000 searches contained that phrase. This lets you know how many people are searching for the root keyword associated with your product, and how many times that root keyword is showing up in related searches.

4. Not Enough Information

Many Amazon keyword tools offer nothing more than inaccurate search volume and a list of top categories for a keyword. With Keyword Research, we wanted to make sure sellers had all the information they needed right in front of them.

And with an Advanced subscription to Keyword Research, not only do you get the most relevant results and accurate search volume, you can also access key features designed to give you multiple advantages over your competitors. You can begin ranking for the right keywords, help maximize your listing’s visibility, and drive more sales.

To help you do just that, we’ve sweetened our Advanced subscription with Search Volume Trends, Opportunity Score, and Sponsored Ad Bids.

Search Volume Trends allow you to see if a keyword is increasing or decreasing in popularity so that your listing. You can see trends for both exact and broad search volume. Some search terms may have less historical data than others, but as our database continues to grow, our historical data will as well. 

Opportunity Score is a rating from 1 to 1000 that shows you markets where the ranking potential is high because the searched term is underutilized. Because high-opportunity keywords are less competitive, these markets may also have lower quality listings. This is a golden opportunity for you to gain sales.

Opportunity Score shows you keywords that have not been integrated into the front end of top performing listings, so you can incorporate them into your listing and begin ranking for them. Just a simple change can help you add thousands of dollars in sales every month. Read more about Opportunity Score and the other scores in Keyword Research.

No other keyword tool features anything like the Opportunity Score, which reveals gaps in the market that you can immediately take advantage of. And with updated data at your fingertips, you’ll always know what the latest keyword gems are and in which market they’ve been hiding.

Sponsored Ad Bids allows you to see bid costs so you can better understand competition level for every keyword on your list. With these features at your fingertips, you’ll spot high search volume, high opportunity, low bid, and trending keywords to put your product on the cutting edge of customer search.

Keyword Research is the best amazon product research tool for sellers looking to capitalize on untapped opportunity. Make sure you never miss another keyword, and target the exact phrases customers are typing into the Amazon search bar. Subscribe to Keyword Research, get the most comprehensive and accurate keyword report in the galaxy.

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Announcing Keyword Research, the Most Accurate Keyword Tool in the Galaxy

Having the right keywords in your listing is absolutely essential to being successful on Amazon, and that means keyword research is a crucial aspect of your strategy.

Whether you are just dipping your toes into the Amazon marketplace with your first product or are a veteran seller expanding your brand with new items, you can’t afford to get the keyword part of the success equation wrong.

Keywords are a huge factor in the visibility of your product. The keywords in your listing index your product within Amazon’s catalog. Then once sales are applied, your listing can attain keyword ranking.

In this way, keywords are responsible for getting your product in front of as many potential customers as possible. If your product isn’t visible in search results when customers are looking for it, they won’t buy it. Most listings don’t feature critical keywords that can collectively cost sellers thousands of dollars in missed sales.

The problem is that until now there hasn’t been a proper tool to help you easily determine which keywords are most relevant for your product. Existing tools provide pages of keywords that take hours to comb through and field results like “Baby reading glasses (19,500)” and “High heels for dogs (52,500).”

You could take a chance with those tools and miss important keywords, or you could use the newest Viral Launch tool, Keyword Research.   

We’re excited to announce the launch of Keyword Research, our latest software tool, and the best Amazon keyword research tool in the galaxy.

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Using an extremely sophisticated set of algorithms, Keyword Research delivers a panoramic, comprehensive list of your market’s most relevant search terms with accurate search volume estimates based only on actual Amazon data. 

Keyword Research

Keyword Research for Amazon helps you easily decide which keywords and keyword phrases to place in your title, bullet points, description, backend search terms, and sponsored ads. It allows you to see the most relevant keywords, accurate search volume data, and historical search volume trends. You can also access an Opportunity Score and Exact CPC to identify keywords with high relevance and low competition.  

No more time wasted on bad keyword results, no more fear of missing out on crucial keywords, no more doubt about keyword relevance, no more missing potential sales and revenue.

How do we do it?

Relevancy

We start off by scouring the deep reaches of Amazon for an exhaustive list of customer search terms related to your keywords by running a Reverse Market Lookup. Think of it as a master reverse-ASIN lookup that reaches across all your Amazon markets, taking all your top competitors into consideration instead of just one listing.

The result is an enormous pool of keywords related to your product, including horizontal keywords. Horizontal keywords represent your seed keyword without overlapping it, providing exponential advantage to your listing.

For instance, “strainer” is a horizontal keyword phrase for “collander.” In order to ensure that each result is relevant for your product, we use our Market Relevancy Calculation which is a sophisticated set of algorithms that determine the relevancy of each keyword we’ve come across in our reverse-market lookup. You can easily sort by Relevancy Score to see your product’s most relevant keywords first. 

Search Volume Based Only On Actual Amazon Data

Keyword Research utilizes our industry-leading search volume estimates based only on actual Amazon data. Estimates are updated multiple times a week so you see fresh numbers every time you search. We also provide exact and broad match data to show you the potential impact of a keyword. 

You get a list of the most relevant, high volume keyword searches on Amazon for a bird’s eye view of your keyword’s market footprint.

Historical Search Volume Trends

When researching keywords and choosing the right ones to promote your specific product, it’s important to know where those keywords are in the market and where they’ve been. Keyword Research allows you to see the full market context around a keyword so that you can get a feel for how that keyword’s performance could ebb and flow in the months to come.

Look at exact match and broad match historical search trend graphs to see if a keyword is growing or declining in popularity. Historical data gives you yet another edge over your competition.

Advanced Features

If you’re looking to really increase your competitive edge, you might want to consider the Advanced subscription, which includes Opportunity Score and Sponsored Ad Bids. Opportunity Score ranks keywords on a scale of 0-1000 to show you markets where the exact keyword phrase has not been integrated into the front end of the top performing listings. Essentially, you can conduct keyword popularity research just by sorting by Opportunity Score. 

Because high opportunity keywords are less competitive, these markets also tend to have lower quality listings. If you’ve got great reviews and good photos, the addition of a single keyword could bring in thousands more dollars in sales every month. Sponsored Ad Bids allows you to see bid costs so you can better understand competition level for every keyword on your list.

Both features help you target keywords that have an established, positive performance record in your market and pass on keywords that have been volatile. You’ll spot high-opportunity, low bid, and trending keywords to put your product on the cutting edge of customer search.

Integration with All Viral Launch Subscriptions

Keyword Research seamlessly integrates with Market Intelligence and Product Discovery so you can see keyword insights no matter what Viral Launch tool you’re working with.

Product Discovery, the best product finder in the galaxy, lets you input your dream product’s sales revenue and review metrics to get a customized list of the potential products that fit your business aspirations. Filter to find markets that receive many searches but few sales. With the integration of Keyword Research, you can filter your results by Search Volume when searching for products via Keyword.

Market Intelligence, the most sophisticated Amazon product research tool and sourcing software in the galaxy, helps you validate product ideas so you source only money-making products. With the most accurate sales data estimates and product trends, Market Intelligence now also provides you with search volume for the market you’re exploring.

 

See Keyword Research in Action

Keyword Research brings you our industry-leading search volume estimates no matter which Viral Launch tool you’re using, so you can put your product on the cutting edge of customer search and beat out the competition.

Whether you’re just starting to research products, already have your product sourced and ready to go, or are coming up with your next money-making product idea, the Viral Launch suite of tools is here to serve you.

Never miss another keyword. Target the exact phrases customers are typing into the Amazon search bar, and get the most comprehensive and accurate keyword report in the galaxy when you subscribe to Keyword Research. 

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How to Calculate Your Amazon FBA Fees and Projected Revenue

You have a product in mind that you want to sell on Amazon, and you’re feeling good about possibly sourcing it. Until a nagging question arises: How much money can I actually make on this thing? What will my FBA fees be?

Then more questions.

What are the fees Amazon is going to charge me for selling in their marketplace? What about for storing my product in their distribution facilities, for order picking, packing, shipping, and delivery?

Making money on Amazon suddenly looks and feels pretty expensive.

Don’t panic; don’t give up your dream. There is a way you can easily find how much profit you can make on any product, minus fees and expenses. You can even see the amount of money you need to spend in product sourcing to be successful. Get the lay of your financial land with Viral Launch’s Amazon FBA Calculator.

 

Count The Cost

Viral Launch’s Amazon FBA Calculator calculates how much profit you can make, factoring in Amazon FBA fees and expenses to list your product. It helps you see how much you could make on a given product, accounting for Amazon fees and the cost of inventory month by month.

But how much money am I going to have to lay out upfront? When am I going to make money?

While other calculators can’t or won’t show you upfront cost, the Viral Launch FBA Revenue Calculator does so you can see your total initial outlay alongside your total profitability. You’ll see clearly how much cash it will take to source that product you think you want to sell and how much you will make on that run of inventory.

Our calculator offers a more realistic picture of what it will take to bring your product to market. It eliminates the guesswork, smooths the process and, perhaps most importantly, removes the fear of financial failure.

We’ll take you through how the Amazon Revenue Calculator works in a bit. But first we need to figure out exactly what costs are incurred. Known as FBA Fees, these variable expenditures pay for all of the Amazon order handling, pick and pack, shipping, weight handling, and inventory storage in Amazon’s warehouses.

FBA Fulfillment Fee: This charge rolls Order Handling, Pick and Pack, and Weight Handling fees into one tidy sum.

Monthly Inventory Storage Fee: As the name suggests, this is what you pay for Amazon to put a warehouse roof over your inventory.

 

Calculate FBA Fees and Projected Revenue

Now, back to the your item sourcing. Say you might want to source an ornate glass teapot.

Plug in the product URL or ASIN of the product you would like to emulate.

 

Click Calculate on the FBA calculator, watch the magic happen.

 

 

The FBA calculator shows the current retail price, ASIN, product weight and dimensions, followed by Profit Per Unit. This is what you’re grossing after the Referral Fee and Amazon fees have been lopped off.

From there the FBA calculator takes you into the nitty gritty – your product’s Upfront Cost, ongoing Monthly Expense, expected Monthly Profit, and Total Profitability on your current run of inventory. You can even adjust product dimensions and hit the Advanced Settings to get the complete picture. Everything from your Landed Unit Cost folding in your manufacturing charge, Diligence Costs that cover inspection, duty and sourcing agent fees. All of your product incidentals like photography, package design, and more.

Click the plus signs in the adjacent fields to see the same product at different desired price points and profits. Add similar products to compare. Then decide whether you want to take the next step with this product or plug in a different one.

 

 

Calculate, Then Research

Once you’ve counted FBA fees, extra costs and projected profits with the Amazon FBA calculator, follow up with Market Intelligence, our Amazon product research tool. Research trends, price trends, and more to see how competitive the market you’re about to wade into really is. Is it even a good market?

Use the FBA Fee Calculator inside the Market Intelligence tool as your one-stop hub for fast, informative selling preparation. If you are needing more assistance in organizing your accounts and reports, check out Osome to handle accounting, file taxes and reports, and help open a business account online for e‑commerce sellers and other entrepreneurs. 

Check out our Amazon Fee Calculator today!

 

Try the FBA Calculator

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