Amazon’s PPC process can seem mysterious at first. The process can be time-consuming and complicated, so many sellers — both old and new — look to outsource their PPC management…
Category: Amazon advertising
When people begin looking for a new product to buy, about 66% of them start their searches on Amazon, according to a report from Feedvisor. And when they begin their searches with…
If you want to be a successful Amazon seller, you have to get your products in front of the right buyers. That’s a fundamental truth. But when you consider that…
Creating a successful Amazon PPC campaign isn’t just a matter of spending money on some keywords and then hoping to build sales. The strategy, research, and structure of a campaign…
Good Amazon PPC decisions can’t happen without good data. Any opportunity to gather valuable data about your ad campaign is an opportunity to grow your business. So if you’re struggling…
Landing an Amazon PPC ad at the top of page one of organic search results is no small accomplishment, and it’s the result of a series of smaller accomplishments. Targeting…
The average Amazon consumer probably doesn’t know much about Amazon PPC advertising, but the ads themselves will be a familiar sight.
The title of a product on Amazon carries a lot of weight when it comes to organic rank and click-through rates, and if your listing isn’t in step with the…
Prime Day is right around the corner, and in true Amazon fashion, they’ve rolled out a brand new feature just in the nick of time. As an Amazon seller, you’re…
There are incredible insights buried within Amazon Brand Analytics that you can use to make smarter decisions and real improvements.