How Should Sellers Handle Advertising During Major Sales Events?

If the last few years have taught us anything, it’s the importance of being able to recognize changing conditions and adapt and adjust to changing conditions.

On September 26th, Amazon officially announced the inaugural 48-hour Prime Early Access Sale slated for October 11th, leaving Amazon sellers just two weeks to prepare for what projects to be one of the biggest shopping events on the calendar.

While it had been rumored for months before it became official, the timing of the announcement leaves little time for Amazon businesses to stock up on supplies and optimize inventory. Additionally, the sale effectively speeds up the holiday shopping window.

Needless to say, the market conditions have changed.

For many Amazon sellers, advertising on Amazon can be a headache even on an average day. So how does a major sales event like Prime Day, the holiday season or Prime Early Access Sale change the advertising equation?

Below, we’ll take a look at a few crucial pieces of advice and data points that may help you take control of what can be controlled at this point, and navigate through busy sales periods like a seasoned pro.

Know When The Math Changes

Photo by Andrea Piacquadio on Pexels.com

Perhaps it goes without saying, but it certainly helps to know when these busy sales periods are. With a heightened awareness of the potential of changing conditions comes a greater ability to act swiftly and decisively with confidence.

On rare occasions, times with drastic change can’t realistically be accounted for. But for the most part, Amazon sellers can do themselves a favor by anticipating seismic shifts in the market.

Even for savvy, longtime Amazon sellers, the rules and conditions they grew accustomed to disappeared when the COVID-19 pandemic disrupted normalcy around the globe, with plenty of trickle-down effects impacting the e-commerce and Amazon marketplace.

While the COVID-19 disruption served as an extreme example of how an agent of change can flip a marketplace on its head, we can apply that thought and learning experience to other avenues when business as usual takes a turn.

More typically, busy sales periods like Prime Day, Cyber Monday, Black Friday, the Prime Early Access Sale and holiday season will cause greater fluctuations in the market. If you sell a product with a greater deal of seasonality, the ability to forecast when sales will see an uptick or downtick in demand can have a great impact on the profitability of your ads.

High-traffic sales events up the ante in every way for Amazon businesses. With more shoppers searching for a deal, the opportunity for record sales multiplies. But with that opportunity being there for the taking, the competition in the market intensifies.

Your typical ad bids that routinely win prime digital real estate are highly unlikely to get the job done during these high-sales periods, changing the math significantly in the battle between visibility and profitability.

Understanding Benefits Beyond The Obvious

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Although it can be easy to focus on the big sales number during a major sales event, that big bag of cash isn’t the only thing to keep an eye on.

Without a doubt, seeing skyrocketing sales is always welcomed. But success during Prime Day or the Early Access Sale can do so much more, helping your business prosper far beyond the promotional period.

For example, increasing brand awareness and new-to-brand customers through advertising can go a long way toward earning sales all year long. According to an Amazon study, brands that advertised leading up to and during Prime Day showed a 216% increase in awareness and 214% increase in considerations, compared to the prior week.

The most difficult aspect of customer retention? Earning their purchase in the first place. Once a customer has purchased a product from your brand, they are much more likely to purchase yet again from you as long as they feel like they got a good return on their investment.

Additionally, the sales made during these multiplier events greatly affect your visibility going forward. When you achieve sales either via search or through keyword-targeting advertising, your product sees an increase in organic rank. With organic rank serving as the holy grail of profitable sales, a successful sales event can help your bottom line all year round.

Capitalizing on the influx of traffic during these sales events can become a foundational part of your year-round performance, bringing in repeat customers who seek out your product the next time they need it.

Because of the increased competition for eyeballs, your ACoS (average cost of sale) will likely increase, a metric sellers like to keep as low as possible. However, consider these ancillary benefits while concocting your strategy and use these extra wins as consolation for the added cost.

Balancing Sales and Profitability

Photo by EKATERINA BOLOVTSOVA on Pexels.com

For every seller, finding the perfect balance between advertising costs and profitability through conversion takes a large sample size of data and plenty of trial and error. And these numbers become warped on high-traffic sales events, but typical data can still be incredibly useful for mastering that balancing act.

One study conducted by Perpetua provides valuable insights into the numbers during July’s Prime Day 2022 compared to data in the month before and weeks after.

One of the more interesting figures from their case study shows that for Sponsored Products, Amazon businesses that increased ad spend by 50% saw a minimal rise in ACoS while experiencing a significant boost in conversion rates.

Graphic and data originally from perpetua.io.
Graphic and data originally from perpetua.io.

In short, this data indicates that increasing ad spend to match the hype of these events can be quite profitable despite the rise in ACoS depending on your product, price point and ad spend budget.

If you can afford to raise your ad spend by a significant amount, you’re much more likely to see a positive return on ad spend. For those who choose to stick with business as normal or provide a meager boost to their ad spend, the return on your investment are more likely to disappoint.

How Can You Execute These High-Opportunity Strategies?

For each and every product, the data changes can be drastically different, making it difficult to apply widescale rules to follow.

However, Viral Launch’s Kinetic tool makes creating profitable advertising campaigns and tracking performance as easy as can be via automation. With easy-to-create rules you can create to trigger action, you can optimize your ad spend by combining an informed strategy with state-of-the-art automation.

Within Kinetic, you can customize your advertising experience to match your goals and budget like never before. Create rules that increase ad spend for profitable campaigns and shut down campaigns or keywords where you’re not getting a proper return on investment once they’ve met the criteria you’ve set.

Kinetic PPC provides all the Amazon advertising functionality and tracking to help maximize your advertising success all year-long, but can be especially worthwhile during high-velocity sales periods when the stakes are at their highest.

Set yourself up with Kinetic PPC today to manage campaigns, monitor keywords and product performance and optimize your advertising experience today.

Amazon Advertising: Zoom In On Product Level PPC Performance & Take Action With Kinetic

Amazon Advertising can be a complex topic, but Viral Launch’s Amazon PPC platform Kinetic simplifies your performance so you can stop wasting money on inefficient ad spending and maximize profits.

In a recent update, Amazon announced certain ASIN-level metrics added to their Brand Analytics dashboard in Seller Central.

“With the launch of ASIN view, you can measure the search performance of a specific product by metric, such as clicks or conversion rate, within a selected time frame.”

– Amazon Seller Central announcement

Before this addition to the Brand Analytics suite, you could only find ASIN-level data and metrics through Viral Launch’s Kinetic PPC tool. While the addition certainly assists sellers, it’s a far cry from what Kinetic is capable of when it comes to capabilities like data fetching and rule-based automation that optimize your campaigns at the ASIN level.

How to use Product View in Viral Launch’s Kinetic PPC platform.

Optimize your Amazon PPC campaigns at the product level

Kinetic’s main benefit is the ability to make rule-based automations that trigger when a set of selected criteria is met. These capabilities provide endless possibilities. With pre-set rules to get beginners pointed in the right direction and plenty of custom rules for PPC experts, it truly is the single tool for newbies and PPC wizards alike.

For example, suppose you’re running an ad and want to target keywords with small-to-medium search volume because they’re less expensive than their higher-volume counterparts but fear overspending on low-volume. In that case, you can set your limits on search volume estimates and create campaigns that automatically shut off if a certain level of unprofitability is met.

On the other hand, suppose a campaign for another product is absolutely crushing it. You can set it up for successful campaigns to increase spending for your best keyword or ASIN-targeted campaigns and appear more frequently in your most successful positions.

In either condition, Kinetic’s product-level PPC data and automation assists sellers with skyrocketing their most successful campaigns and halt unprofitable ones.

Kinetic showcases a comprehensive collection of data points for your product for you to take action on with the push of a button.

With integrations from the rest of the Viral Launch suite pulling invaluable data such as search volume estimates, suggested PPC bids and recommended keywords, Kinetic provides critical data points to make your campaigns easier to run and much more data-informed.

Not to mention your most crucial, personalized sales data points can be quickly discovered in Kinetic. PPC Sales, PPC spend, RoAS, ACoS, conversion rates, organic and sponsored rank and much, much more are all automatically tracked for your campaigns and can be seen at the product level for PPC.

All of this data goes a long way when it comes to running your ad campaigns. Not only does this simplify the data to make more data-informed decisions, but they also assist with seeing why and how they’re succeeding or not. In an easy-to-view, easy-to-navigate platform, you can see the performance at a very broad level, or zoom in for a more granular view of how your product performs for specific keywords and similar or complementary ASINs.

Start improving your PPC performance today

Dig into Kinetic PPC for campaign and product level PPC data and automation like you’ve never seen before.

While Amazon’s recent addition of displaying product-level PPC performance in Brand Analytics marks a step in the right direction, it’s only a fraction of the data, automation, integration with other tools and strategic assistance provided within Kinetic.

Kinetic makes it easier than ever to supercharge your PPC campaigns and understand your product performance like ever before. For more information, check out our guide on How To Use Kinetic PPC for your first step in becoming a PPC guru.

As PPC becomes an even more significant tool in the Amazon seller arsenal, it’s even more critical to have the intelligence advantage. Now that every brand-registered Amazon seller has easy access to ASIN-level data in Brand Analytics, it’s as critical as ever to gain the edge with the advanced metrics and actionable automations available in Kinetic.

Want to stop wasting advertising spending and run more efficient campaigns? Of course you do! See what Kinetic can do for you! Sign up for your free Kinetic trial today to start running more efficient, more profitable campaigns.

E-commerce and Advertising

Corey Gary is Viral Launches amazing Demand Generation Strategist and Advertising Manager. This guest post written by Corey highlights the importance of E-commerce and Advertising in how they go hand in hand.

The beginning.

I started my career in Digital Marketing as an Analyst at an agency located in New York City. I
joined an account with separate teams for programmatic, paid social, and E-comm. Since we
rarely communicated with each other, I felt siloed and inefficient.

A few years and a few clients later, I’ve worked across almost all facets of Digital Marketing.
I’ve run Display & Video as well as Search & Social ads. There have also been opportunities to
buy programmatic podcast ads and CTV (connected TV ads). I also purchased a programmatic Digital-Out-Of-Home campaign where the vendor claimed they could change ads at a bus stop based on the interests of the people walking by. We ran this campaign before iOS 14.5 and increased privacy regulations.

Working on a channel-agnostic team of digital marketers was not only rounded out my Working on a channel-Agnostic team of digital marketers not only rounded out my skill set but was best for the client’s expanding needs. Having multiple types of marketers on one team helped us own all stages of the digital marketing funnel.

Awareness campaigns matter for E-commerce and Advertising.


Awareness campaigns are excellent for large brands, but how about those small Amazon start-ups who don’t have millions of dollars to spend on billboards that connect to the Metaverse? That’s where e-commerce advertising is essential. Buying for conversions is where marketers can gauge the effectiveness of their campaigns. E-commerce advertising becomes essential once a consumer is familiar with a brand. As a consumer, if I allocate myself $150 for a new pair of running shoes, I can choose between big brands such as Nike or Adidas and Asics. Or, I can shop with up-and-comers like On and Hoka. These two shoe brands are agile and efficient in their digital marketing. Both On and HOKA have extensive running shoe digital marketing campaigns while the big brands are nonexistent on
the SERP (Search Engine Landing Page).

As a consumer during the evaluation process of the marketing funnel: I decided to allocate my $150 depending on a wide range of criteria such as cost after taxes & shipping, quality of the product, reviews, merchant (Amazon or EastBay), and color. For the digital marketer on the other end of the purchase, yes, people buy running shoes based on color, guilty as charged.

The seller can optimize their ads to account for all these criteria to meet the customer when
they’ve allocated time to research and budget. It takes time for the Digital Marketer to A/B test which ads perform best on a specific channel. Here’s one example.

On Amazon, an ad for the keyword [running shoe] could perform vastly different than an ad for the keyword [racing running shoe]. The first keyword is for buyers who want a running shoe but aren’t necessarily intense runners. However, [racing running shoe] clarifies that the buyer could be participating in this year’s New York City Marathon in addition to their local Turkey Trot. Viral Launch has expert-level keyword analysis software to help e-commerce marketers discover the best keywords to target for their online advertisement.

Conversions mean results.

So, why is it essential that all Digital Marketers learn E-commerce Advertising? Conversions
drive business results, and ultimately the purpose of marketing is to have a positive return on investment. Marketers can spend all day ideating grand awareness campaigns. Still, conversion marketing is where CMO’s can go to stakeholders exclaiming, “look at how my campaigns drove an increase in sales with a positive.”

Myth: Run PPC even when not retail ready.

The truth is: You should not scale up or aggressively run PPC before you are retail ready.

A majority of advice that comes down the line on selling is focused on PPC campaigns. You are able to find hundreds of articles conveying “The best PPC campaign” or “Do this to build sales”  for your business. Yet, not many articles go over when you should focus on PPC campaigns and start investing in those areas. 

Retail Ready comes first

You and your business need to be retail ready in order to successfully run Amazon Advertising. Set yourself up correctly with reviews, correct SEO and keywords, product photos, etc. It is okay to not immediately jump into PPC, it is the safer route. A majority of sellers want to quickly scale up and aggressively run PPC in order to get ahead and set the curve. The truth is, if you are starting out right now, you are going to have to slow down. 

Most of the differentiating ad types on Amazon simply use your existing listing as the ad itself. Sponsored brand ads that are largely designed to drive awareness even include the listing elements such as product photography and reviews. 

Don’t pay before you are ready.

You are paying Amazon to show your listing to more shoppers. If you start paying for more people to see your listing before it is ‘retail ready’ you are bound to get low click through rates and low sales. Regardless, Amazon will still happily take your advertising budget.

There are millions of sellers out there all running PPC as well. Before getting your feet wet, have all of your ducks in a row. Join Amazon seller community groups and ask questions in the forums, learn all there is to know about PPC while still building the business. Once your business is running smoothly and is retail ready, then create the PPC strategy and implement it. 


Doing this will save you time, energy, and a lot of money at the backend. Save your reserves and don’t jump the gun. If you need resources on Amazon PPC specifically, this guide will give you more insight into how Amazon runs their programs. Viral Launch has their own guide as well utilizing the Ad Manager tool and Kinetic.

Beginner’s Guide To Selling Amazon Products on TikTok

Over the past couple of years, TikTok has skyrocketed in popularity. Here’s how you and your Amazon business can create ads to leverage its growing user base.

During TikTok’s rise, many Amazon sellers were understandably wary about investing time and money into advertising on TikTok. Social media apps don’t pop up as frequently as they once did. Social media sites are notorious for being here today, and gone tomorrow.

When a newcomer to the social media scene pops up and experiences success, it doesn’t take long for the social media giants to integrate the new popular feature into their site to eliminate any advantage newcomers may enter with. Vultures were circling around TikTok when government intervention threatened the app’s livelihood in the United States.

With so many responsibilities on an Amazon seller’s plate, they don’t have the time to become well-versed in an app that may have the staying power of the fidget spinner.

After it all, TikTok still stands tall.

With over 600 million users and steady growth, TikTok is the most downloaded app of 2021 and remains a heavy hitter in social media with a growing advertising platform.

And in case you were ever questioning the investment of time, energy, and money into advertising on TikTok, Amazon’s recent Brand Referral Bonus Program adds an extra incentive for those who drive sales from outside of Amazon.

So how can you start creating TikTok ads to boost your sales and take advantage of the bonus program? Let’s take a look at the ad types, how to monitor ad performance, and some tips for getting started.

Ad Placement Options on TikTok

At the time of this post, there are five types of ad types for advertisers to choose from on TikTok.

In-Feed

Users encounter in-feed ads when scrolling through videos on the “For You” page, which caters content to the user’s viewing history via TikTok’s algorithm. These ads contain a call-to-action functionality, so you can urge users to visit your web store, download your app, etc.

TopView

Considered prime digital real estate, TopView ads appear when users open up TikTok and boast sight, sound, and narrative functionality. Because of this, they are generally very expensive and more commonly used by prominent brands.

Brand Takeover

This ad type appears for users when first opening the app and stay true to TikTok’s initial idea with a 3-5 second, sound-off video. Exclusive to one advertiser per day, Brand Takeover ads are ideal for increasing brand awareness.

For these ads, the entire screen becomes clickable to an external or internal destination of your choosing. Designed to be rare, these ads are likely infrequently used by Amazon sellers with the exception of mature brands with larger storefronts.

Branded Hashtag Challenge

There’s a decent chance your first exposure to TikTok came via the app’s challenges, which go viral frequently. These challenges typically give users a template to create fun, shareable content. Perhaps the most successful example of the power of the app’s challenges is the song “Old Town Road” by Lil’ Nas x.

The genre-bending song and its easily distinguishable sound provided fertile ground for viral videos, which helped catapult the catchy song into the top spot on the Billboard Hot 100 for 19 consecutive weeks.

These ads appear via in-feed video, a featured banner on the Discovery page, and on a special page for Hashtag challenges, where users go for content ideas. Up to 15 seconds in duration, these sound-on ads help increase brand awareness and have limitless potential for engagement.

Branded Effects

A unique type of advertising, Branded Effects ads provide digital stickers, filters, and special effects for use in videos. Essentially, brands create their version of a Brand Kit for users to use in their content. When used, it allows your brand to be added for easily shareable content by TikTokers.

Whichever ad type(s) work best for you are dependent on the goal of your campaign, targeting structure, size of your business, and budget.

How Do You Get Customers To Amazon?

Engaging content, a click-worthy product, and Amazon Attribution!

When setting up your advertisements on TikTok, be sure to utilize Amazon Attribution.

Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon.

Amazon

In order to benefit from the aforementioned Brand Referral Bonus Program, the ads must utilize tracking from Amazon Attribution. These links will help measure impact, optimize your strategies based on results, and improve your planning on future campaigns.

At the moment, Amazon Attribution is exclusively available to professional sellers enrolled in Amazon Brand Registry in the United States, Canada, Germany, Spain, France, Italy, and the United Kingdom.

Tips for Creating Ads That Generate Engagement

While it’s every brand’s dream for products to catch on via TikTok, one of the most challenging aspects is the lack of control on the internet. All you can do is great ads that best represent your business and hope it connects with viewers. But once it’s done and sent out, who decides what goes viral amongst the endless amount of content?

The answer is nobody, but also everybody. On TikTok, trends can start anywhere. Dances to obscure songs by teens with small followings can catch on, while challenges created by famous celebrities with large followings like Jennifer Lopez can fall flat.

With that said, there are a few general rules to consider while creating ads that are more likely to connect with an audience for the right reasons.

Be Authentic

Since TikTok is largely a youthful audience, it can be tempting to overcompensate with ads that can end up with cringeworthy results.

If there’s any audience that can spot an imposter or a brand trying a little too hard, it’s younger people. More than most target markets, the youth know when they’re being lied to or when they’re being used.

Don’t be this guy.

Of course, you’ll want to stick with the fundamentals of advertising and “speak the language” of your audience. Stay true to your brand voice without coming off as fake or inauthentic to ensure your message is well-received.

Make It Interesting, Quickly

TikTok’s penchant for quick content even birthed the term “The TikTok Generation” when referring to Gen Z or younger audiences with dwindling attention spans. If it isn’t interesting quickly, then it gets tuned out quickly.

With this being the case for content users choose to watch, it’s even more true for ads placed in front of them. Don’t waste time setting up a big payoff in your video, or else it will alienate a significant chunk of users who will be counting the seconds until they can swipe away.

Start off with a bang to capture the user’s attentiveness, educate and entertain afterwards, and finish with a strong call-to-action to close the deal.

Use Attractive, High-Quality Visuals

Since many users create content using only their cell phone cameras, it may appear the barrier to entry is low. Anyone with a decent cell phone can create a video.

However, the bar for production value has been upped a few notches. With light rings, camera stands, and various other recent inventions to upgrade the visual and sound quality becoming more commonplace, don’t cheap out on your production.

Attractive aesthetics and pleasant sounds are the standard for desirable content on the app, so ensuring it meets and surpasses the viewer’s expectation is the bare minimum to draw them in.

Track Your Results and Optimize

As with most new ventures, hitting some speed bumps as you get started should be expected no matter how much research and effort you put in. While researching before making the leap into TikTok advertising can remove or minimize mistakes, you’ll quickly learn what works and what doesn’t work for your product in TikTok’s environment.

Tracking and monitoring key performance indicators and results can go a long way towards optimizing your long-term ad approach. Replicate what works and diagnose why certain ads aren’t delivering peak results to optimize your ad performance.

Work With The Experts (Influencers)

https://www.tiktok.com/@teresalauracaruso/video/6979345054611557637
Many influencers show off their favorite products and provide a link to their favorite items for followers to purchase from.

As always, it’s never a bad idea to work with those more knowledgeable than you. If you’re brand new to TikTok, one way to mitigate your lack of experience can be getting in touch with an influencer who makes sense within your niche.

Summary

For Amazon sellers, there may never be a more rewarding time to start advertising on TikTok than now. With extra traffic and sales, the Brand Referal Bonus Program incentivizing sellers with extra money, and a growing advertising platform, this is a prime opportunity to start advertising on TikTok.

Sign up for TikTok for Business, set up those Amazon Attribution links, and formulate your content strategy to become the next viral hit and start raking in the money!

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Sponsored Display Ads Launch on Twitch

Recently, Amazon announced the latest major update to their increased emphasis on advertising. Sponsored Display ads are now being shown on Twitch, adding yet another avenue to expand advertising reach.

Effective immediately, all Sponsored Display audiences campaigns are eligible to serve on the Twitch Browse and Discovery pages. Twitch supply is automatically enabled for all US, CA, FR, IT, DE, ES, and UK based Sponsored Display audiences campaigns.

Amazon-owned Twitch is a live streaming service with a global community from content spanning gaming, entertainment, music, sports, and more. In April 2021, Twitch boasted approximately 9.36 million active streamers. In 2020, there were around 41.5 million Twitch users in the United States alone, with that number estimated to rise by 10 million by 2024.

An example of how Sponsored Display ads appear on Twitch.

Twitch users tend to skew towards a younger crowd. The opportunity to put your product in front of the highly-valued young demographic. As Gen Z builds buying power, the ability to put your product in their hands and build brand loyalty with them presents a phenomenal opportunity.

Amazon Advertising states the Display ads may appear in three unique spaces, each with varying levels of visibility.

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Getting In The Game

With this announcement, Amazon advances its relationship between the marketplace and Twitch. Amazon’s Prime Gaming community works as a link for Amazon Prime subscribers to connect their account with Twitch. With deals and “loot” such as in-game currency serving as an incentive for customers to attach the two.

As the PlayStation 5 and XBOX Series X become more accessible after the production and delivery, one would reasonably expect further advancements in Twitch. To promote user count and usage.

In addition to the millions of engaged customers who can now be targeted being newsworthy. This also highlights the growing emphasis on advertising from Amazon. Since Twitch is a subsidiary of Amazon, its addition makes perfect sense.

Impact on Advertising

While Apple’s highly-publicized changes to advertising and protecting user data threaten to shake up industries, Amazon and its far-reaching subsidiaries present an opportunity to target customers in a way that may not be as easy to do elsewhere.

As Amazon continues to grow on its own and through purchasing companies such as Twitch, Whole Foods, and Goodreads, so does the potential for extra advertising avenues.

If you’re an Amazon seller with little experience in Advertising, there’s no better time than now to get involved. Over the past year, the Amazon Advertising Console has evolved at a rapid rate.

In previous years, advertising knowledge was a luxury. Soon enough, it’ll likely be a prerequisite towards customer acquisition.

Enroll In our FREE Amazon PPC Playbook

Amazon PPC Tool Quick Start Guide

Learn what to expect, how to navigate, and where to start when mastering an Amazon PPC tool.

As Mark Twain once said, the secret of getting ahead is getting started. But in many instances, getting started can be the most challenging part. Especially with the amazon ppc tool.

That much is certainly true regarding Amazon PPC and software designed to simplify and add sophistication to Amazon’s advertising platform. Amazon Advertising is still very much in its early stages. There should be no expectation to know where to begin.

So we’re here to help guide you in the right direction. To provide a basic knowledge of the Viral Launch advertising platform. You will know where things are, what to look for, and what’s included. Everything else begins to make much more sense.

Just like we must learn to walk before we run, you’ll need to understand the basics of Viral Launch’s PPC automation and management tool. Then, you’re free to start implementing advertising strategies that take your business to the next level!

You’ll need to set up a Viral Launch account that includes access to Viral Launch’s advertising platform, Kinetic PPC.

Sign up for our FREE Amazon PPC Playbook. With training from experts guiding you through all steps, you can perform PPC like a pro and dominating on Amazon!

First, you will need to provide Viral Launch with both MWS and seller central authorization in order to integrate Kinetic with your Amazon Advertising Console. You can find step-by-step instructions on how to do that here.

Once successfully added, you’ll see your storefronts and ASINs within your account. Additionally, we strongly recommend setting up your landed unit cost and target ACoS within Kinetic. While admittedly tedious, doing so pays off in the end to fully experience the benefits. We’ll explain more on that shortly.

Campaign View vs. Product View

Once you’ve added proper authorizations, you’ll notice there’s not one but two ways you can view your ad.

  • Campaign View shows information for every campaign across all your products. It looks a lot like Seller Central. 
  • Product View shows information per ASIN, so you can see how each individual product is performing.

For those familiar with Amazon PPC, campaign view offers a more familiar appearance. With souped-up features, embedded data reporting, and cutting-edge integrations from the Viral Launch software suite, it’s like the Amazon Advertising Console on steroids.

But Product View truly allows for innovative insights into their ads like never before. With Product View, you are able to view how your ads are performing at the ASIN level so you can maximize efficiency. Once you’ve added your landed unit cost and target ACoS, you gain the ability to pinpoint your campaigns to minimize risk and maximize your ROI.

Make Your Own Rules

Create a rule for your campaigns or utilize our templates to optimize your ads.

One of the biggest roadblocks to Amazon advertising success continues to be monitoring adjustments. With all the duties placed on a business owner’s shoulders, monitoring campaign statistics and making changes at the right time can feel impossible.

Kinetic solves that problem with its ability to create rules to optimize your ads. Don’t know where to get started? No worries! Our handy pre-made templates can help get you started with understanding what rules you can create by providing the strategy behind them.

Set parameters to shut down underperforming campaigns or increase the budget for ads that are skyrocketing your sales to enact performance-based automations. That’s right. Kinetic’s by-the-minute monitoring and your personalized rules combine to stop losing campaigns in their tracks or reward winners with more ad spend.

You can set the rules to three different states of action.

Automatic

  • Rules set as automatic continuously go into effect once the rule has been triggered. In this state, the rules you’ve created for a campaign will fire off whenever the conditions have been met. For example, if you create a rule that increases your bid amount for keywords with a low ACoS and place it on automatic, the rule will take action every time it’s applicable without any action needed from the seller.

Manual

  • Rules in a manual state work similarly to those in automatic. However, instead of the rule going into effect as soon as the conditions have been met, you’re notified within the tool without Kinetic making any changes. Once notified, you can review the rule that’s been triggered in the Activity History tab to decide whether or not to approve the action. As the name implies, this state is more hands-on.

Paused

  • In a paused state, rules exist without any action taking place as a result of them. Perhaps you’d like to experiment with rule creation but don’t want to trigger changes for your campaigns. Placing them in a paused state ensures that your work is saved, but there will be no automations or notifications regarding the specific rule. At any point, you can take paused rules off the bench and into the game by selecting manual or automatic with the push of a button.

With Kinetic, your campaigns can literally make desired real-time adjustments while you sleep! If you prefer a more hands-on approach for your ad campaigns, you can do that too. Featuring the option to do either,

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Get Familiar with Your Keywords and Search Terms

On top of the ability to create campaigns at the ASIN-level with customizable rules to more effectively carry out your goals, this Amazon PPC tool collects extensive reporting for a clear view into your ad performance at the keyword level.

The Keywords and Search Terms tabs within Kinetic display critical metrics that better informs your advertising strategy and tactics.

In Seller Central, you have to run a report for a particular date range, export it to Excel, add a series of filters and try to understand where it’s actually delivering and look for opportunities to improve the targeting. Kinetic simplifies this process, giving sellers the power to dig deeper into their data and make changes to optimize their campaigns.

The Keywords and Search Terms tabs offer unbridled insights into your ad performance.

While many make the mistake of using these words interchangeably, a very important detail differentiates these two Amazon buzzwords. In short, the Keywords tab is where you’re targeting, while the Search Terms tab presents only where your ads are delivering.

Keywords Tab

This view helps to consolidate all of the keywords you are targeting and allows you to see how the keyword is performing, and what campaigns are contributing to that.

Search Terms Tab

The Search Terms tab can save you loads of time in understanding where your ads are delivering. Once you’re using an Auto campaign, or broad and phrase match targets, your ads can deliver for a wide array of customer search terms.

In short, the Keywords tab shows keywords are targeting, while the Search Terms tab presents only where your ads are delivering. Your Search Terms report will show you a list of keywords that have garnered at least one impression, along with a bevy of metrics that gauges performance.

Conclusion

Hopefully, this quick start guide helps you gain a better understanding of this cutting-edge Amazon PPC tool. As PPC continues to become a larger priority for Amazon, it can serve as an engine for your business to scale like never before.

Now that you have a better lay of the land, taking your business to a new level is within reach! Register for a Viral Launch account today and start your 14-day free trial to turbocharge your FBA efforts.

Sign up for a 14-day FREE trial to Viral Launch’s most comprehensive plan, featuring Kinetic PPC

The ABCs of Amazon PPC: A Glossary of Terms

Amazon Advertising has exploded in usage and importance for Amazon sellers in the past few years. As the Amazon marketplace continues to grow, the stakes for understanding, implementing, and executing Amazon PPC strategies into your business have never been higher.

Although Amazon launched its advertising platform in 2012, it has grown recent years. In a short amount of time, Amazon has placed itself behind only Google and Facebook for digital advertising market share.

With so many shoppers heading online, Amazon sellers can transform their business with advertising by attracting more visibility than ever before.

However, since it’s a relatively new advent, it’s a topic most sellers don’t feel comfortable adding to their marketing mix. And we understand! With so much to learn, where do you even begin?

At times, learning about Amazon PPC can feel similar to learning advanced math or a foreign language. In a way, it’s a mix of both, with formulas and equations that determine your success and terminology that exists in a world of its own.

While this may sound daunting, it’s actually a little easier to understand than you might think. Whether you’re just beginning with PPC and need to speak the language or just want to reference an unfamiliar term or two, feel free to use our glossary and explainer for popular PPC terms!

[You may also be interested in: The Amazon PPC Playbook from Viral Launch]

Advertising placement

Advertising placement is where an advertisement is displayed. On Amazon, ads are commonly shown on mobile and desktop. Found at the top of search results, alongside search results, product display pages.

Example of an ad placement at top of search, via Amazon Sponsored Products

Budget

The maximum amount of money that can be spent on a campaign. If you set a daily budget at $25, this means you will not spend more than $25 for the selected day.

Bid

The amount that an advertiser is willing to pay for each click. On Amazon, sellers can choose between automatic or manual bidding.

Keywords

The most common PPC tactic for how customers will discover your ads. Whether through automatic or manual targeting, sellers can target specific keywords that customers utilize in search to find products.

Search Term

Often confused with keywords from a PPC perspective, search terms within Amazon reports (and PPC tools like Kinetic) refer to where your ads appear.

In short, the Keywords refer to what you’re targeting while Search Terms refer to where your ads are being delivered.

Demand-side platform (DSP)

An Amazon software platform that enables advertisers to programmatically buy display, video, and audio ads on and off Amazon.


Advertising Cost of Sales (ACoS)

A metric used to measure performance, efficiency, and profitability of Sponsored Products ad campaigns. You can calculate ACoS by dividing Total Ad Spend by Total Sales.

For example, if an advertiser’s ACoS is 30%, the seller paid 30 cents for every dollar made.

Target ACoS (TACoS)

Not the delicious Mexican treat, unfortunately. Target ACoS, or TACoS refers to advertising spend relative to total revenue generated, while including organic revenue. While ACoS utilizes only spend and revenue numbers that are directly related to advertising, TACoS includes organic revenue to apply a more holistic perspective to your promotional efforts.

Return on Ad Spend (RoAS)

A prominent benchmark across digital advertising, RoAS is the inverse of ACoS. Instead of measuring the cost of a sale, ROaS represents the dollars earned per dollar spent.

Conversions

An action that a customer completes; this phrase can be used to refer to any number of actions, including clicking “Add to Cart,” completing a purchase, etc. Generally, this measures how many times your ad ended with the desired result.

Conversion rate

Measures the frequency that your advertising campaign ends with the desired result.

Cost-per-click (CPC)

Specifically, the average cost you pay each time someone clicks on your ad. To find out your CPC, divide the amount of money spent on an ad by the number of clicks it receives. Sponsored Products and Sponsored Brands feature CPC ads.

As a whole, CPC can be a mutually beneficial relationship between Amazon and the seller, as sellers only pay for ads that receive a click.

Click-through Rate (CTR)

The percentage of ad impressions that are clicked as compared to the entire number of clicks. The standard calculation for CTR is (clicks/impressions) x 100.

New-to-brand metrics

Metric used to describe customers purchasing your brand/product for the first time on Amazon over the past year. These metrics estimate the cost of engaging new customers on Amazon and identify the most efficient channels and tactics to achieve their campaign goals and are popularly used in comparison with repeat customers for brands to better understand their customer acquisition vs. customer retention paths.

Automatic Campaigns

A campaign or targeting type where Amazon decides when and where your ad is displayed. Automatic campaigns are convenient for their ease of use and the data gathered through Amazon, but take control out of the seller’s hands.

Since automatic targeting campaigns are made programmatically, they can occasionally lead to running ads for odd keywords or unrelated products, which can cause less efficient campaigns.

Manual Campaigns

The counterpart to automatic campaigns, manual campaigns put more control in the advertiser’s hands, allowing more strategy in campaigns. Sellers can select competing or complementary products or keywords for their product to appear for.

PPC Spend

The total amount of money allotted to advertising efforts on Amazon.

Target ACoS

Not TACoS or tacos, Target ACoS refers to your profit margin before advertising divided by target profit margin after advertising. This number will vary from seller-to-seller and determined by the various costs of making your product available.

For more, check out Amazon’s official glossary

We’ll be sure to update as more words enter the Amazon lexicon. Subscribe to our email list below to stay on top of all things Amazon!

5 Amazon Advertising Mistakes to Avoid

As advertising becomes an even more prominent part of the Amazon marketing mix, be sure to stay away from these five common Amazon Advertising mistakes.

Every day, more Amazon sellers make the smart decision to start incorporating advertising into their seller strategy. Unfortunately, many get their Amazon advertising experience off on the wrong foot, committing costly blunders.

At Viral Launch, we specialize in assisting sellers through each and every stage of their Amazon selling journey, and PPC is no different.

For that reason, we pay close attention to our customers, Amazon news and updates, and the pulse of the Amazon seller community. Amazon has ramped up the importance of advertising over the past few years, and is impacting Amazon sellers now more than ever.

Due to this, we’ve witnessed many seller mistakes or flawed teachings within the community.

Since Amazon PPC can often seem like a foreign language to sellers, often don’t realize these mistakes until it’s too late. That’s why we’re here to clear the air to discuss a few common mistakes and why you should avoid them.

Subscribe to our YouTube channel for more great Amazon tips and tricks.

1. The “set it and forget it” fallacy

Contrary to what some in the industry say, Amazon PPC isn’t set up for “set it and forget it” strategies. As much as we hate to be the bearer of bad news, there are simply too many variables involved for a campaign to run unattended.

Ignoring your campaign performance once it’s gone live is wasteful at best and downright dangerous at worst. By monitoring campaigns regularly, sellers can recognize trends and optimize accordingly.

Now, thankfully, Amazon advertising doesn’t need to be monitored too closely. You don’t need to agonize over your data reports every few minutes or hours. But we do recommend checking in daily, especially early on in your campaign lifespan.

Of course, as you make strategic adjustments and allow your campaigns to run, less changes will be needed. But it’s paramount that sellers understand that PPC is a process.

If we’ve learned anything about the Amazon seller community, it’s how fiercely competitive sellers can be when it comes to their business. Undoubtedly, at least one of your competitors is meticulously monitoring their campaign performance so they can make tweaks that give them the edge.

Sellers who view PPC as a “set it and forget it” aspect completely miss the point and are practically begging for competitors to take a larger market share.

2. Not doing enough homework

At all stages of selling on Amazon, performing intelligent, data-based research is necessary for success. So why do some sellers seem to think they can run sustainably profitable campaigns that maximize success without doing their homework?

Sure, sellers likely know their high-performance keywords, but PPC is a different game. Many sellers think they know what they’re doing when setting up campaigns, but sellers who do thoroughly intensive research know what they’re doing.

What are your margins? Which keywords would be most beneficial to run ads for? Should you add negative keywords to avoid wasteful spending? Are there any competing listings your listing performs well for in product-targeting ads?

These are only a few of the many strategic questions sellers should take into consideration before crunching the numbers to find tactful answers.

Viral Launch’s Kinetic PPC Tool allows you to implement data, strategy, and profitability rules into your ad campaigns. Sign up for your free trial to avoid these Amazon Advertising mistakes!

Get Your 14-Day Free Trial to Viral Launch

3. Disregarding strategy or structure for your ads

Often, PPC rookies decide to test out advertising under the impression that if you spend money, sales will come in. But without strategy or structure into those campaigns, they’re likely doomed before they begin. Whether it stems from foolishness or a lack of understanding, the result ends the same.

For the most part, ad campaigns should be created with two goals in mind.

  1. To Drive Profitable Sales
    Nobody ever lost money taking a profit. Sellers emphasizing profitability are simply looking to make sure they aren’t spending too much for a sale to be profitable. Their most important metric is likely Average Cost of Sale, or ACoS, with a focus on it being as low as possible.
  2. To Improve Organic Rank
    While less popular, this is an excellent strategy for sellers more focused on long-term growth. In this strategy, sellers largely ignore ad profitability in the short term as they’re looking to drive in sales for keywords to boost organic rank. As we know, organic rank remains the best way to position your listing for sales. Sellers who utilize this strategy are prioritizing long-term profitability over short-term gains.
With Viral Launch’s Kinetic PPC tool, avoiding Amazon Advertising mistakes by structuring campaigns to achieve your strategy can be done like never before.

Why not both?

In a perfect world, sellers can do both. But due to competition for highly valuable keywords, it may not be profitable to appear for keywords with the highest search volume. In this case, sellers who want to drive profitable sales should likely pursue lesser-used keywords at a lower cost. Those who prioritize organic rank may embrace short-term inefficient spending to rank higher and cash in on organic sales.

Within these strategies, there are a few different campaign structures you can utilize to achieve your goals. Not knowing how or why to structure campaigns to achieve your goals makes advertising a long and unnecessarily circuitous hassle.

4. Not taking advantage of the unique targeting methods

Each seller, product, and market are unique. Because of this, there isn’t a one-size-fits-all solution for your product’s success.

Luckily, there are a few different targeting methods and ad types sellers can choose from to find which ones are right for them. However, sellers often don’t explore all the options that exist for them to become PPC rockstars.

Although we certainly understand time and money are not in abundance for sellers, take a little time to study the different ad types available to you. Amazon Advertising has grown exponentially in recent years, and as a result, Amazon has made countless advancements in this space.

With new features appearing in the Advertising Console somewhat regularly, it’s rare that sellers have turned every stone in the search for PPC success. Dedicating the time to learn and experiment can go a long way towards staying ahead of the curve and gaining an edge over your competition.

[You may be interested in A Complete Guide to Amazon Advertising Types for Beginners]

5. Trying to do too much, or too little

We know, we know. It’s vague, but it’s the truth!

Especially for beginners, finding the right balance of budget, keywords, and ad groups can be difficult. Even worse, beginner mistakes can cause sellers to avoid PPC altogether instead of knowing where things went wrong.

While you certainly don’t have to spend an arm and a leg on your first campaign, setting a budget to $5 or $10 a day isn’t going to lead to enough sales or exposure to draw any insight worth applying in the future. Not giving your campaigns the resources to succeed will ensure they don’t.

Regarding doing too much, sellers can often put too many keywords into a campaign without the budget to support it. If you prefer to start small, that’s perfectly fine and likely savvy. But starting small with budget should likely be coupled with starting small with keywords.

Handling Campaigns

Additionally, sellers frequently apply the “helicopter parent” mentality to their campaigns. As we mentioned earlier, paying close attention to your campaigns is recommended, but hyper-focusing on them can lead to more problems than it solves. Be sure to let your campaigns run long enough to develop a statistically significant sample size before making tweaks. Constant tinkering before campaigns have run long enough is tempting, as data informs the seller. But without a sizable sample, making changes can be a result of being misinformed instead of uninformed.

Finding the perfect balance may take time, but sidestepping these common Amazon advertising mistakes can put you on the fast track for success.

Wrapping It Up

The five highlighted Amazon advertising mistakes are only a few of many common errors that can affect sellers. We hope you avoid them all and skyrocket your business to new heights.

To learn more about Amazon PPC strategy, sign up for our free Amazon PPC 101 course!

Enroll in our free Amazon PPC 101 Course

A Beginner’s Guide to the Amazon Advertising Types

When it comes to advertising on Amazon, there’s plenty to unpack. We break down the three main ad types for third-party sellers, highlighting the ways you can ensure your products get the visibility they deserve.

Much has changed about Amazon in recent years, but arguably no aspect of the platform has advanced more than advertising on Amazon.

Over the past year, Amazon Advertising’s growth rate accelerated past its other products, AWS, third-party seller and subscription services, and its online store.

Before Amazon Advertising becomes even more critical to sellers’ success, every Amazon seller should be aware of the opportunities in the Amazon Advertising Console.

No matter if you only sell one product or manage an extensive catalog, Amazon Advertising could be the key that unlocks the next evolution of your online business. But understanding what ads are, how they can scale your business to new heights, and which ad type is best for you must come first.

What are Amazon ads?

Much like the typical advertisements you see on billboards, television, or between YouTube videos, Amazon ads are a way for brand owners to gain exposure and visibility by paying for premium digital real estate.

As we know, exposure and visibility are the heartbeats of being profitable. If customers can’t find your products, they can’t buy them! But standing out among the millions of products on Amazon isn’t easy.

Amazon Advertising is pay-per-click (PPC), so sellers only actually spend if it’s increased visibility.

Of course, as the old saying goes, “you can lead a horse to water, but you can’t force it to drink,” meaning the visibility doesn’t inherently lead to a sale. Undoubtedly, a strong product and an appealing product listing are foundational selling elements that cause turn clicks into conversions.

[RELATED: What Is Amazon PPC?]

What are the benefits of Amazon PPC?

The benefits of PPC are far-reaching but primarily break down to getting discovered, increasing sales, and controlling costs in the process.

Product and brand visibility constantly ranks among the most critical topics for sellers. Advertising provides an outlet for sellers actively seeking more exposure for their brand or products.

As previously mentioned, the pay-per-click model ensures you pay only for advertisements that are seen. Since you place the bids and set a budget, you never pay more than you’re willing to spend. Once you know your margins and get a solid understanding of your conversion rates, you can place bids accordingly to maximize your profits and scalability.

As a whole, the advent of advertising on Amazon solves many issues simultaneously. Even better, all sides benefit when adequately performed. Sellers pay Amazon for valuable digital real estate. Shoppers are shown products they’re looking to purchase, and sellers profit as those sales accumulate.

Additionally, there are tertiary benefits of advertising, some of which can be directly measured and others that are indirectly impacted. Organic rank remains the holy grail for Amazon sellers, and it’s very likely that you’ll notice your organic keyword rank improve as you gain purchases through via PPC.

For example, if you sell coffee mugs and customers purchase your product through an ad they found when searching for “cute mugs”, you may see your organic rank for “cute mugs” boosted as a result.

How do you access the Amazon Advertising Console?

Fortunately, the process for accessing and setting up Amazon Advertising is simple! First, you must register your Seller Central account for advertising.

Once you’ve successfully registered, you can find it within your Seller Central account under the Advertising tab. When hovering over the Advertising tab, a dropdown menu should appear. Next, click on the Campaign Manager option in the dropdown menu.

From there, select the “Create campaign” button, and you’re ready to start advertising!

The 3 Primary Amazon Ad Types

Choose between three unique ad types for your ad campaign.

Amazon Sponsored Products

How Amazon Sponsored Products appear to shoppers.

Mission: Improve visibility of individual products with ads that appear in search results and on product pages.

List of eligible marketplaces for Sponsored Products

In all likelihood, Sponsored Product ads are the ad type you’ve been most exposed to on Amazon.

With Sponsored Products, there are two unique ways to set up your campaigns that determine where your ads will be displayed.

  1. Automatic-targeting ads: This targeting method leaves the heavy lifting to Amazon. Similarly to Amazon’s algorithm scanning a product listing to find keywords to index and rank for, Amazon automatically decides which keywords and/or products a product will appear under in an ad.
  2. Manual-targeting ads: A more hands-on approach, where the seller decides which keywords or products to compete for through bidding.

For manual-targeting campaigns, sellers can bid on the placement of their ads in two ways:

  • Keyword Targeting lets you be seen in search results for desired keywords and is a way to generate traffic through search. Ideally, these keywords are relevant and accurate to your product for maximum conversions. For even more strategy execution, sellers can choose between exact match, phrase match, or broad match depending on how targeted the campaigns will be.
  • Product Targeting allows you to be displayed on a product detail page of another product and generate traffic from complementary or competing listings. For example, if you sell peanut butter, you may want to be displayed under competing peanut butter listings, or you may visible under an item that is frequently purchased with peanut butter, like jelly.

Pro Tip

It may be best to run automatic targeting ads and let them run for 7-10 days with a budget you feel comfortable with when starting. After the campaign has ended, dig through the reports to view performance by keyword or ASIN, and utilize that data to set up manual campaigns.

Viral Launch’s Kinetic PPC tool helps with each stage of Sponsored Products. Featuring unparalleled Amazon data, easy-to-read reporting, and helpful campaign templates, Kinetic PPC is perfect for creating and managing Amazon ads like a pro!

Get Your 14-Day Free Trial to Viral Launch

Amazon Sponsored Brands

How Sponsored Brand ads appear to shoppers.

Mission: Boost brand awareness with your logo and a customized headline in ads that appear in search results.

Formerly known as Amazon Headline Search Ads, Sponsored Brands advertisements promote entire brands. Sponsored Brands ads allow for three formats to choose from; product collection, store spotlight, or video.

A typical product collection ad showcases a company logo, a slogan or tagline, and up to three products at a time for customers to view. If the customers likes what they see, they’ll click on the product that stands out and be led to the product detail page.

This allows larger brands that specialize in a product market to build brand awareness and showcase multiple products at once.

Similarly, store spotlight ad types look similar but drive traffic to a storefront or subpage within a storefront.

Sponsored Brand videos present a unique opportunity to tell your brand story and at the same time, showcase how or when your products are used. Unlike other video ads such as Facebook, the videos default to autoplay, ensuring your ads are seen.

Amazon’s recommended practices for Sponsored Brand videos:
  • Know your audiences — Your content should be educational, demonstrative, and product-focused.
  • Show your product — Research shows that videos that feature the product prominently within the first second typically perform better than those that don’t. Do not waste your chance to engage shoppers by fading in from black or starting with an empty frame. Hook them from the start!
  • Keep it brief and focused — Amazon recommends keeping the video length between 15–30 seconds to relay your message and hold customers’ attention. Limit your content to just a handful of key selling points to ensure your message is received.
  • Optimize for the format — This video unit auto-plays without sound and runs inline in the search results with no option to go full screen. Your videos should work without sound, and you’ll need to ensure that on-screen text can be easily read on a mobile device and isn’t obstructed by the user interface that is positioned within the video area
  • Consider the loop — Once this video ends, it will automatically loop. Consider adding an end card to allow for some breathing room, or get creative and make your loop seamless.

Amazon Sponsored Display

How Amazon Sponsored Display ads appear to shoppers.

Mission: Grow your business by reaching relevant audiences on and off Amazon using this self-service advertising solution.

The most recent addition to the Advertising Console, Sponsored Display ads currently offer the unique opportunity to advertise on and off Amazon.

Brand registered sellers can choose from two targeting options: product targeting and audiences.

Like Sponsored Products and Sponsored Brands, sellers can run product targeting ads. In the same fashion as the other ad types, sellers can pinpoint competing or complementary products. Regarding strategy, it’s best to target competing products that your listing has an advantage on. Review quantity or quality, price, or a lack of captivating creatives are prime indicators to look for when hunting potential product targeting victims.

On the other hand, Sponsored Display audiences are a method of reaching customers with high buy-intent. Through Amazon, Twitch, IMDb, and Prime Video, Amazon tracks shopper signals such as interests, lifestyle, in-market, and life stage.

Without a doubt, this consumer information is PRECIOUS for highly targeted, highly efficient ads. At the moment, audience ads are the only way to advertise through Amazon outside of Amazon’s digital walls, as they’re displayed on third-party websites and apps.

Summary

Generating exposure remains absolutely critical to longstanding seller success. For the foreseeable future, advertising appears to be the best bet to earning visibility and driving profitable sales.

As Amazon Advertising continues to grow, sellers that master advertising will be handsomely rewarded. Those who don’t will be facing an uphill battle against sellers picking up cost-efficient sales in droves through PPC. With record-setting revenue growth for Amazon and a system that rewards all who participate, Amazon Advertising is here to stay.

Now that you know the three main ad types feel free to take the next steps! If you’re ready to start advertising, best of luck on your PPC journey. If you could stand to learn more, enroll in our FREE Amazon PPC Playbook today!


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