Amazon Product Descriptions: 5 Tips to Create One that Converts

A powerful Amazon product description doesn’t just reiterate the same facts about the goods from one page to another. It’s an effective way to persuade users to buy the item from your store and connect with them on a deeper level than your competitors. Many sellers miss this opportunity. As a result, we come across similar descriptions that are bland, shallow, or too technical.

No wonder shoppers start to look for other reasons to buy a product, like reviews or the company’s trust signals. But product descriptions aren’t a formality to overlook. With the right wording and other tricks, you can turn them into sales leverage and boost conversion rates.

In this article, we’ll shed light on how to write Amazon product descriptions. We’ll provide real-world examples to help you strike a balance between informative details, understanding your audience, and leveraging Amazon’s platform. Ready to optimize your Amazon listings? Let’s begin!

Understanding Amazon’s Algorithm (A9)

How does Amazon decide which products to place higher in search results? Similar to search engines like Google, it relies on search algorithms, i.e., A9. However, this alternative is broader than the informational results provided by Google. A9 aims to dissect keywords, price, and sales history to determine the products users will most likely buy.

And while fantastic ratings and excellent photos are unquestionably important, many vendors neglect Amazon product description writing. A well-optimized description serves both the A9 algorithm and potential customers. It helps them find your product to be more relevant.

By providing better context, the algorithm can easily comprehend the essence of the product helping it rank higher for related queries. At the same time, a higher ranking leads to more clicks and sales, enhancing your positions even more. It’s a reciprocal process. Keep reading as we dive into 5 helpful tips for creating high-converting product descriptions.

5 tips to Create the best Product Descriptions

Tip 1: Know Your Audience

The first thing you should consider is the language your audience speaks. Why do you need it? The reason is that you would treat a gaming geek differently compared to a busy mother of two children, right? So in order to appeal to the appropriate group, you need to begin by analyzing your buyer inside out. 

Who is the ideal customer for your product? What will persuade them to make the purchase? How do they plan to use it? The more details you can gather about your ideal consumer profile beforehand, the more powerful your listing will be. You may determine what customers value most about a product by taking the following steps:

  • Conducting market research
  • Reading customer reviews that have already been written about it
  • Googling it
  • Looking at what others are saying about it on blogs, social media, and online forums.

Tools like Amazon Brand Analytics offer invaluable insights into search terms and demographics.

So once you’ve collected the necessary information, write descriptions for Amazon with the audience in mind:

  • Address buyers using “You”
  • Imagine talking to a client in person and note down the details you’d mention when describing the product
  • Don’t just discuss the benefits of the product; mention the issues that matter to them
  • Answer common questions that are relevant to the product

Tip 2: Highlight Key Features

The next step when writing descriptions for Amazon is to reduce extensive text and only list key features. It may be tempting to enumerate all possible details, but consumers have a limited attention span. Some may even make a purchase on the go from smartphones.

After all, they’ve come to buy, not read long stories. That’s where you need to learn how to highlight key features in the Amazon product description without sacrificing essential details.

What benefits can a consumer gain from buying this product? Think of a tent for a camping trip as an example. It may consist of a “water-resistant material,” which is a perk. But what does that entail for the camper? The benefit is “Stay dry and cozy, even during unexpected downpours.”

Keep in mind the following takeaways:

  • How a product can actually solve a customer’s problem
  • How it might be of any use to them
  • What makes it better than similar goods that deserve the shopper’s attention

To make the process easier:

  1. Begin by listing all the features.
  2. Pick out 3 or 4 essential ones and ask yourself, “So what?”
  3. Whether a product is good for health or easy to apply, make it enticing and relatable to users.
  4. You can also use a Amazon listing analyzer to assist this process

Top 3: Optimize for Keywords

Even the most effective Amazon product description means nothing if people can’t find it. So the next consideration on your list should be making yourself more discoverable to search engines and buyers. You can achieve this by adding SEO to your writing. Here is where keyword optimization comes into play.

Inputting the exact product name doesn’t count here. You need to be aware of search terms and the unique word combinations consumers use when looking for products similar to the ones you sell. Now, delving into the specifics of the Amazon algorithm can be confusing. But there are various optimization tools Viral Launch offers to streamline these processes. For instance, the Keyword Research Tool to research your markets and discover trending keywords, ensuring your product remains at the forefront of customer searches. This information is crucial to increasing your sales.

Identify the top 10–20 trending things in relevant categories and pay attention to their titles and descriptions. Also, utilize long-tail keywords four or more words, such as “women’s waterproof hiking shoes” rather than more broad terms like “shoes,”. This can lead to increased visibility.

Tip 4: Use Clear and Concise Language

As mentioned above, Amazon shoppers aren’t typically diving deep into every word you write. They’re skimming, scanning, and making quick decisions. So, how can you ensure they get the most out of your descriptions?

  1. Break it down: Use short sentences to make it faster to spot important information without reading every word.
  2. Headings & subheadings: Make them clear. They direct readers and make sure they remember the critical details.
  3. Bullet points: You can include up to five bullet points in the “About the product” section. Note that they should be no longer than 150-200 characters and deliver the essence of the product.
  4. Character count: Keep the Amazon product description under 2,000 characters to retain shoppers’ attention.

The seller, from this example below, diligently follows the tips mentioned above.

A quick heads-up to all sellers to stay updated with Amazon best practices. Starting June 6, 2023, you’ll have to provide information for certain product categories, such as:

  • Color name
  • Size name
  • Other essential attributes that were previously optional

Tip 5: Utilize High-Quality Images and Videos

Apart from text, you can persuade users to buy with the help of images and videos. These are the unsung heroes of product listings. Let’s face it: no matter how much you’ve read about the product, it’s visuals that can move the needle, especially in eCommerce. 


Customers can access them when clicking through to your Amazon product page. Ensure their high quality resolution, and compliant with Amazon best practices. For example, they should show your product from various angles, but you can’t add more than seven to nine photographs.

Use a white background for the main image (as per Amazon’s guidelines) to make it professional. However, lifestyle pictures are also important as they demonstrate the goods in use. This helps customers visualize the product and imagine them in real life.


Videos don’t just let you visualize the product instead of jotting down all of its features. They also enable you to tell a whole story. According to a recent study by Wyzowl, up to 91% of customers want brands to produce more videos. That’s why more and more sellers integrate videos into their Amazon descriptions.

A video may feature products, their capabilities, benefits, and use cases. Your task is to take care of the proper lighting, script, and camera. Below you can see that the seller includes even six videos and the ability to view the phone in 360°.

Amazon A+ Content (formerly Enhanced Brand Content)

It’s a feature that supports a richer content format. By using it, you can add more images and other product details. For example, you can add detailed product comparisons and more immersive visuals. This feature helps gives you more freedom to tell the story of your product. Amazon claims that Amazon A+ Content can improve conversions by 3-10%.

Bonus Tip: Engage with Customer Reviews and Q&As

Your work doesn’t stop after writing descriptions for Amazon. The next step is to sustain communication with your clients and analyze their feedback and questions. Monitor reviews and the Q&A section, timely step in, and thank customers for taking the time to comment on your products. Respond to criticism in a positive way.

Through continued interaction, you can establish trust and learn about possible improvements. For instance, it may inspire you to conduct a CRO website audit to see where you may miss out on sales opportunities. Or you may even want to enhance your product by adding new features.

Common Mistakes to Avoid When Writing Amazon Product Descriptions

As you can see, an Amazon product description goes beyond inserting a few random keywords. It involves a thorough review of your audience, product benefits concerning customers’ needs, and taking quality photos and making videos. Some pitfalls to avoid when organizing your Amazon product page include the following:

  • Being vague: It’s easy to fall into a trap and say that your product is great. But what makes you think so? Be transparent and honest and focus on customers, not the product.
  • Ignoring formatting: Fluff or misleading information disorganizes readers. They harm conversions. Take advantage of the available space while writing as briefly as possible.
  • Overstuffing keywords: Keyword stuffing happens when you cram too many terms into your text. While it doesn’t boost traffic, it may spoil content readability and page rankings. Excessive keywords may obscure essential information, making the description too unnatural. What’s worse, search engines consider this strategy to be spam.
  • Neglecting proofreading: Double-check Amazon descriptions to eliminate typos and grammatical errors, as they can undermine trust and credibility.
  • One-size-fits-all approach: Target a specific person or audience segment when writing descriptions for Amazon. Adjust content and tone of voice depending on the product. Make “you” and “your” go-to words during this process. Write using language that your ideal customer would understand.


In conclusion, product descriptions are much more significant than many people realize. They present the product in the best possible light, provide your customers with all the relevant details, and can support your SEO efforts. We’ve taken a glance at some Amazon best practices; let’s revisit the essentials:

  1. Research your target audience.
  2. Highlight key features and how they translate into tangible benefits for potential customers.
  3. Use keywords but in a natural way.
  4. Don’t over complicate your text.
  5. Include visuals that catch the eye to enhance your writing.

The bottom line is that writing quality descriptions is something worth investing time in. Remember to avoid duplicate text and use your creativity! Viral Launch will be there to help, from keyword research to listing optimization, and everything in between.

The Technology Behind LaunchGPT: How AI Powers Your Product Listings

LaunchGPT is a cutting-edge AI tool designed to revolutionize the way Amazon sellers create their product listings. This advanced tool combines Amazon listing best practices with advanced AI-writing models. This allows sellers to generate SEO-optimized, high-converting listings that comply with Amazon’s rules and requirements. With LaunchGPT sellers can stand out in the competitive e-commerce landscape and drive more sales.

Importance of effective Amazon product listings

The success of an Amazon business largely depends on the quality and effectiveness of its product listings. In today’s highly competitive online marketplace, a well-crafted product listing can be the deciding factor between a sale and a missed opportunity. Amazon listings need to do many things at once: attract SEO traffic, capture buyers’ attention, help shoppers make an informed decision and persuade them by bringing the product to life. Furthermore, your listings must do all this without breaking any Amazon rules or restrictions—some of which are public, some of which are only learned through experience.

As you can see, a lot goes into a properly optimized listing. Having expertly written listings plays a huge role in improving your search rankings, click-through rates and ultimately increasing your sales.

Creating high-quality listings with AI

The use of AI now means your listings can harness the best Amazon copywriting techniques automatically: formatting, word restrictions, keyword placement, shopper persuasion and more.

LaunchGPT is developed on GPT-4, the most powerful AI language model to date. These algorithms are able to craft human-like language, use reason and logic, and create persuasive marketing copy. 

By incorporating unique Amazon marketing logic, LaunchGPT goes beyond the capabilities of the GPT-4 model to create content that both adheres to Amazon’s rules while catching buyers’ attention and driving purchases.

What is GPT-4?

GPT-4 is the latest large language model developed by OpenAI. GPT models use a Transformer algorithm, which can perform all kinds of tasks without the need for specific training. This was first made popular with ChatGPT, when the world first started using the model to write poetry, ask for recipes or draft a business plan.

GPT-4’s Capabilities

GPT-4 has shown remarkable results in generating human-like and relevant content. It has remarkably good grammar and syntax abilities in all major languages.

Because GPT models are trained on huge amounts of text, they have a built-in basic understanding of the world. For Amazon sellers, that means it understands the general world around products. For example, jackets are for winter, garage storage solutions are for tools or camping gear, and so on.

GPT-4’s Limitations

GPT-4 isn’t able to write truly optimized Amazon listings. While the model can give answers to complex questions and can reason, on the inside the algorithm is only predicting what it thinks the likeliest words are.

As we saw above, Amazon listings are extremely specialized. And because GPT-4 is a general model, it can only do a so-so job writing Amazon listings. It doesn’t know Amazon’s rules or formatting much less the nuances of Amazon SEO optimization.

Can I get better results myself with special prompts?

Many influencers online share ‘secret’ Amazon prompts to write Amazon titles, bullets and descriptions. Prompt engineering can create better results than basic requests, but the underlying issue is still the same: a general tool cannot do the best job on a specialized task.

LaunchGPT Amazon Listing Software: Beyond GPT-4 Capabilities

LaunchGPT incorporates special training and code to create better listing copy than is possible with the general GPT-4 model.

We’ve taken all the tips and tricks from decades of copywriting experience, the rules and restrictions on Amazon (both public and unpublished), and the best SEO optimization practices for Amazon. We’ve built all this Amazon expertise into LaunchGPT, so you get the best performing Amazon listing for your product and minimize your chances of any Amazon investigations or issues.

Best Practice Amazon SEO Keywords Optimization

LaunchGPT optimizes your entire listing holistically, ensuring that your title, bullets, description and backend are all properly optimized to get the most power from your keywords. LaunchGPT makes sure your keywords are incorporated in exact phrase form, so you get maximum search traffic.

You can use LaunchGPT to find the best keywords for your product in seconds, or you can bring your own keywords to the listing generator.

Benefits of AI-powered Product Listings with LaunchGPT

Save Time

Utilizing LaunchGPT significantly streamlines the process of creating and optimizing your product listings, saving valuable time and effort. By automating the task of generating well-crafted descriptions, bullet points, and headlines, you can focus on other critical aspects of your business.

Consistent high-quality listings

LaunchGPT’s high writing quality means you can maintain a consistent standard across your product listings without continuous manual input or revision.

Improved user engagement and readability

The creative logic incorporated into LaunchGPT means your text is well-structured, formatted, and relevant to your target audience. This means improved user engagement, leading to increased click-through rates, higher conversion rates, and more sales.

Greater adaptability to evolving market trends and consumer preferences

The Amazon marketplace is more competitive than ever before. LaunchGPT’s AI-driven technology means you can do more than just keep up with your competition. It means you can outperform them by quickly adapting your product listings to reflect current market trends and consumer preferences. 

Compared to manual listing creation and optimization, LaunchGPT provides an edge in staying ahead of the competition. In the fast-paced world of e-commerce, this advantage is critical to a successful and profitable Amazon business.

The Future Of AI For Amazon Brands

The role of AI is only just getting started in online retail.

The Amazon customer experience will likely grow even more personalized and efficient. Sellers will get better predictive analytics for accurate inventory management, and dynamic pricing strategies based on real-time market data. 

Additionally, the adoption of AI-powered tools, such as chatbots and voice assistants, will likely become even more prevalent, further enhancing the overall customer experience and engagement.

New AI tools for Amazon Selling

As algorithms continue to improve, expect to see more tools for image and video creation, SEO optimization and more. 

As AI technology advances, its capabilities will likely expand beyond product listings and content generation to encompass a wider range of e-commerce applications.

It’s impossible to predict exactly what the future holds, but AI is poised to make the lives of Amazon sellers much easier. Imagine AI-powered Customer service chatbots and virtual assistants, so you no longer need to be on call for support.  

Or imagine AI-powered inventory management and forecasting. Or perhaps every Amazon seller’s dream: an AI that can handle Amazon account disputes automatically.

Recap of LaunchGPT Amazon Listing Software

LaunchGPT offers a revolutionary approach to creating Amazon product listings by leveraging the power of AI and specialized Amazon expertise. 

It generates high-ranking, persuasive and Amazon-compliant listings that drive traffic and conversions. The tool saves you time and work, and makes you better able to adapt to market trends, ultimately bolstering the overall performance and success of your Amazon business.

Introducing LaunchGPT: The Ultimate AI-Powered Amazon Listing Optimization Tool

Viral Launch is proud to announce its newest innovation for Amazon sellers — LaunchGPT, an AI-fueled tool for total Amazon listing optimization

Leverage the power of artificial intelligence to fuel your Amazon Listing optimization efforts to new heights with LaunchGPT, the one-stop shop for mastering your Amazon product listing.

As the capabilities of AI tools increase, it only makes sense to incorporate these game-changing technologies into your Amazon business. At Viral Launch, we are dedicated to staying on top of the latest advances and finding every edge possible to help Amazon sellers achieve their entrepreneurial dreams.

We also know your Amazon listing matters, playing a foundational role in how customers find your product within the saturated Amazon marketplace and how important it is when it comes to converting clicks into customers.

With these details in mind, we created LaunchGPT, a state-of-the-art Amazon listing generator that optimizes every single element in your product listing.

How LaunchGPT Works

LaunchGPT introduces generative pre-trained transformers made famous by ChatGPT into the Viral Launch software suite. In the past, the Viral Launch Keyword Research tool and Listing Builder tools worked in tandem as Amazon listing software, performing your SEO dirty work and organizing them for you to create copy for your product listing.

LaunchGPT takes care of the final step, taking your product’s Amazon SEO keywords and integrating them into your listing with copy designed to convert customers by highlighting your product’s attributes. Save hours of time and money that would otherwise be used to pay a copywriter or for the tools needed to maximize SEO on Amazon by letting LaunchGPT hunt down Amazon keyword data and create your listing within minutes.

By combining advanced AI SEO tools with the convenient and comprehensive Viral Launch software database, creating compelling product copy you can feel confident including in your listing has never been more convenient.

Amazon Listing Optimization Made Easy

LaunchGPT grants you the luxury of an expert Amazon SEO specialist and Amazon copywriter at your fingertips at all times, with unbelievable ease.

Simply enter basic product details such as a product name, brand name, and a brief description with any unique selling points or a quick explanation of its benefits. Choose your language, tone of voice, and formatting options to align with the character counts available for your listing.

Once you’ve completed these steps, you can provide an outline for the bullet points to highlight specific aspects of your product for a bit more hands-on approach. After that, LaunchGPT hunts for all keywords related to your product, showcasing the search volume for each one and prioritizing appropriately to ensure maximum visibility.

Select Go, and voilà! Like magic, our listing generator utilizes AI writing tools to craft your listing with your comprehensive keyword list. Therefore, your generated listing ensures indexation and enhances your organic ranks as customers purchase your product.

With just a few quick steps, LaunchGPT makes it easy for anyone to create keyword-optimized listings that maximize sales potential.

Tailored to the needs of Amazon Sellers

Obsessively engineered for the Amazon marketplace, LaunchGPT boasts features designed to Amazon’s unique platform.

Unlike ChatGPT or other automated writing tools, our advanced AI software is designed specifically for Amazon. As a result, it primes your product for longstanding success by tailoring copy unique to the Amazon marketplace.

From the keyword list derived from our proprietary Amazon search volume data to the automated title, bullet points, and product description, LaunchGPT takes care of the Amazon-specific needs of Amazon sellers.For example, it automatically avoids banned words and phrases, keeping you in good standing with Seller Central by avoiding costly shadowbans and restricted visibility.

Unlike ChatGPT or other automated writing tools, our advanced AI software is designed specifically for Amazon. As a result, it primes your product for longstanding success by tailoring copy unique to the Amazon marketplace.

Additionally, LaunchGPT allows you to select from different languages such as English, Spanish, French, German and more. Consequently, you can take your Amazon business international and obliterate issues presented by language barriers.

At every stage of generating a product listing, LaunchGPT combines expert-level sales copywriting skills with masterful Amazon insights for a groundbreaking innovation to fortify the foundation of your marketplace success.


Make the absolute most of your product listing with Viral Launch’s AI Listing Generator, LaunchGPT. Create, optimize, and dominate your competition through state-of-the-art AI marketing tools. Through the power of automation, our revolutionary tool drives traffic to your listing and helps turn that visibility into cash. Eliminate the guesswork regarding Amazon listing optimization, increase profits, and trim your business’s bottom line simultaneously with LaunchGPT.

Transform your online business by bringing it into the new era with LaunchGPT’s powerful, cutting-edge Amazon listing optimization capabilities today!

Get started with LaunchGPT today to bring your business into the new era and see how this powerful, state-of-the-art technology transforms your online business.

The Future of Amazon Selling: AI & eCommerce

AI Tools (Artificial intelligence) are rapidly changing the way Entrepreneurs are running their businesses in order to stay competitive, and this is certainly true for eCommerce and Amazon sellers.

If you’re an Amazon seller and your top competitors are leveraging AI tools to optimize their product listings, improve their Amazon SEO keywords or create the highest converting PPC ads, you’re going to be eating their dust as you get left behind!

In this post, I’m going to share with you why leveraging AI in your Amazon business is imperative to your future success, how AI tools can increase your profits whilst reducing your workload, and which tasks you should use AI tools for.

What Are AI Tools?

AI tools, (Artificial Intelligence tools), are digital tools designed to automate and optimize various business processes.

These tools use machine learning algorithms to analyze, interpret, and make decisions base on data input.

Entrepreneurs and business owners are using them to enhance the quality and speed of decision-making, improve the quality and efficiency of business operations, and keep up with the latest trends to stay ahead of the competition.

AI tools are a game changer for online businesses that want more output in less time!

How Amazon Sellers Can Use AI Tools

It’s no secret that selling on Amazon can be a highly competitive market. With thousands of sellers gunning for the top spot, it takes more than just great products to stand out from the crowd.

In order to succeed on Amazon, sellers need to have mastered the following aspects of their business:

  • Source a high demand – low competition product
  • Create a successful launch campaign (run PPC ads on the Amazon platform)
  • Create a highly optimized Amazon product listing
  • Receive positive reviews from customers

Sourcing Products

Sourcing products is still best done by a human because communicating with suppliers and building real relationships are important to running a successful eCommerce store. 

Having the ability to negotiate, and get a “feel” for your product (literally, touching and testing a product sample) can’t be done using AI.

However, finding products to sell through product research strategies is something that can be done using AI…

AI Product Research

Amazon sellers are able to use AI tools to discover lucrative products to sell on the platform. 

AI Product Research tools can provide sellers with comprehensive data on product performance, including historical sales data, estimated revenue, and profitability metrics. This information allows sellers to make informed decisions, minimizing the risks associated with product selection.

With the help of AI, sellers can streamline their product research process and maximize their chances of finding successful and in-demand products to sell on Amazon.

AI Tools For Amazon PPC Campaigns

The biggest issue sellers face when running PPC ads on the Amazon platform is knowing which keywords to target.

By leveraging the power of AI SEO tools, sellers can gain valuable insights into customer behavior, keyword research, and even competitor analysis. 

This information can be used to create more targeted, and higher-converting ad campaigns meaning higher profits for sellers.

AI Tools To Create An Amazon Product Listing

Crafting a highly optimized product listing on Amazon will ensure the A10 Algorithm boosts your product listing up the rankings on page 1.

However, creating the content on your product listing can be tough! Especially if you hate writing content or looking for the best keywords to add to your listings. Luckily, there is an Amazon listing description generator tool available from Viral Launch.

Viral Launch has created an AI Tool that will help sellers to craft the perfect Amazon Product Listing. 

This AI Amazon listing software uses keyword volume and focuses on the most relevant keywords to add to the product listing to improve a listing’s organic ranking. The tool even knows to stay away from keywords that Amazon flags.

AI Customer Service Tools

Amazon sellers can effectively utilize AI Customer Service Tools to enhance their customer support.

With AI Customer Service Tools, sellers can utilize chatbots or virtual assistants to provide immediate responses to customer inquiries, resolve common issues, and offer personalized assistance.

These tools can handle a wide range of customer queries, freeing up seller resources and improving response times. 

AI Customer Service Tools can analyze customer interactions, sentiment, and feedback, allowing sellers to gain valuable insights into customer preferences and pain points. By leveraging these tools, Amazon sellers can enhance customer satisfaction, increase efficiency, and build positive relationships with their customers.

Pros and Cons of AI Tools for Amazon Listings

Like any form of technology, AI tools come with their own set of pros and cons. Here are some of the main advantages and disadvantages of using AI tools for Amazon sellers:


  1. Automation: AI tools automate various time-consuming tasks, such as inventory management, repricing, and order processing. This saves sellers significant time and allows them to focus on more strategic aspects of their business.
  2. Data-driven insights: AI tools can analyze vast amounts of data and provide valuable insights regarding customer behavior, market trends, and competitor strategies. Sellers can leverage this information to make informed decisions and optimize their product offerings.
  3. Enhanced customer experience: AI-powered chatbots and customer service tools can handle customer inquiries and provide support 24/7. This improves response times, increases customer satisfaction, and ultimately leads to higher sales and better reviews.
  4. Pricing optimization: AI algorithms can analyze market conditions, competitor prices, and demand patterns to suggest optimal pricing strategies. This helps sellers maximize profitability while remaining competitive in the market.
  5. Improved product recommendations: AI tools can analyze customer preferences and purchase history to generate personalized product recommendations. This enhances the shopping experience, increases cross-selling opportunities, and boosts customer loyalty.


  1. Initial setup and learning curve: Implementing AI tools requires time and resources to set up, integrate with existing systems, and train employees. There may be a learning curve associated with using the tools effectively, requiring additional training and adjustment periods.
  2. Cost: AI tools often come with a price tag, and the more advanced the tool, the higher the cost. For small-scale sellers with limited budgets, the expense of implementing AI tools may outweigh the potential benefits.
  3. Dependency on technology: Relying heavily on AI tools means that sellers become more dependent on the technology. Any technical issues, system failures, or inaccuracies in AI algorithms can disrupt operations and affect business performance.
  4. Lack of human touch: While AI tools provide efficiency and automation, they may lack the human touch in certain areas, such as customer support. Some customers may prefer interacting with a real person, especially for complex inquiries or complaints.
  5. Potential algorithm bias: AI algorithms are only as good as the data they are trained on. If the training data contains biases, such as gender or racial biases, the AI tools may inadvertently perpetuate those biases in decision-making processes.


AI tools are almost certainly the future when it comes to streamlining business operations and tasks.

However, it is essential for Amazon sellers to carefully evaluate the pros and cons, consider their specific business needs and resources, and choose AI tools that align with their goals and strategies. 

Regular monitoring, fine-tuning, and combining AI tools with human expertise can help reduce potential drawbacks and maximize the benefits.

Amazon Removes Editorial Recommendations: How Brands Can Adapt

In recent news, Amazon has made a significant change that has slid under the radar and gone unnoticed by many. Amazon has removed editorial recommendations from its search results. This change has forced some brands to pivot their marketing strategies and focus on other methods to get their products seen.

What are (or were) Amazon editorial recommendations?

The editorial recommendations on Amazon have been a valuable tool for both brands and consumers alike. Positioned prominently on the first page of search results, these recommendations showcase a curated selection of items that have garnered recognition from third-party editors, writers, influencers, and publishers who deem them as top contenders within their respective categories. However, with the recent change, these recommendations are no longer visible in search results.

Sellers greatly benefited from the inclusion of their listings in the editorial recommendations section as it held a prominent position on the first page of search results. These recommendations not only enhanced the shopping experience for customers but also simplified product research. It served as trusted endorsements from publishers and content creators within the specific product category. The presence of an editorial review would significantly boost clicks and sales for sellers, making it a valuable asset for driving success in their listings.

How Can Brands Adapt ?

Amazon PPC

So what does this mean for brands and their marketing strategies? On one hand, this change opens up another pay-per-click (PPC) slot on Amazon, which can drive down the cost per click as bids are spread out over more slots. This can be seen as a positive development for brands, especially ones that don’t have high ratings or many reviews.

For Amazon sellers looking to navigate the changing landscape of Amazon advertising, Viral Launch’s Kinetic Amazon PPC tool can provide a valuable solution. This tool offers a range of features to help sellers manage their Amazon PPC campaigns, including the ability to create rules, automate campaigns, and monitor results. Additionally, the tool provides data that allows for informed decision-making and can help sellers optimize their campaigns for maximum results. With Viral Launch’s Amazon PPC Kinetic tool, Amazon sellers can stay ahead of the curve and achieve their advertising goals on the platform.

Drive Organic Traffic

On the other hand, this change also means that brands will need to pivot their editorial marketing strategies to focus on organic traffic. This could include investing more in content marketing and influencer partnerships to generate buzz. By focusing on building relationships with influencers and editors in their niche, brands can continue to drive organic traffic by earning more editorial placements.

Final Thoughts

To sum up, Amazon’s decision to remove editorial recommendations from search results is a game-changer for brands and requires them to reevaluate their marketing strategies. While the removal of these recommendations opens up another PPC slot, brands need to pivot towards generating organic traffic from editorials. This may involve investing in content marketing, building relationships with influencers and editors, and being creative when it comes to attracting and retaining customers. With the right approach, brands can continue to thrive on Amazon and achieve their sales goals.

7 Types of Keywords to Increase Amazon Sales Conversion

Amazon keywords are relevant to the Amazon search terms that the user types in Amazon’s search bar to look for a particular product or category. 

A keyword connects a customer to a related product they’re looking for. Thus, keywords and Amazon product listing optimization is vital. 

If you want to boost your e-commerce conversions, the right types of keywords and keyword research strategy can do wonders in increasing your sales and conversion. This can bring in loyal customers to your product listing. 

Now, let’s look at the seven types of keywords for keyword research to help you create the amazon keyword research strategy and boost your sales on the platform: 

1. Niche Keywords

Niche keywords are one of the types of keywords that focus on a specific area of industry. Most of them are long-tailed keywords that have three or more words. An example would be “sustainable jacket.” It covers a clear and specific topic appealing to a specialized part of a given market. In this case, it’s sustainable clothing. 

Niche keywords usually have a lower search volume since they’re more specific, bringing in more site traffic. 

2. Brand Comparison Keywords

This type of keyword is used when users are serious about making a conversion but still weighing down options. Users that type commercial keywords on search are likely a step ahead of but not quite in the conversion phase, although close. 

For example, keywords like “Clearasil vs. Neutrogena facial cleanser” indicate the users are serious about buying but still exploring options for the best choice. To know more, check out this ultimate guide to optimizing listings using Amazon Keywords. 

3. Product-Specific Keywords

These keywords relate to the specific offerings of your brand. These are usually phrases or terms referring to the products and services of your company. That’s why you need to optimize your listings for particular keywords

You need to identify keywords for your services and products to allow your existing and prospective clients to find your products through search. For instance, you’ll likely get results from a reputable brand if you search for a “copier.” Whatever phrase that’s typed, you’ll come up with results that are offering these products and services in a particular industry. 

4. Long-tail Keywords

Sometimes, users use specific phrases when searching for a specific product or service. 

These keywords are made up of several words and are longer than the average keyword. These are known as long-tail keywords. A great example of a long tail keyword would be, “best running shoes for injured knees.” 

The graph below shows the benefit to using long-tail keywords. As the long-tail keyword gets longer two positive trends occur: lower competition and higher conversion rate.

5. Problem-solving Keywords

People who use these keywords want answers, not to be sold to. To target this particular audience, you must include who/what/when/where/why/how, and general phases. 

Let’s say you’re selling sporting goods. Examples of keywords might include “what are the current trends in the sporting goods industry?” 

6. Transactional keywords

These are often referred to as “do” keywords or the keywords buyers use when they have already decided they want to buy a specific product or service. Usually, buyers are at the conversation stage of the purchasing process. 

For instance, they might type, “buy hiking shoes online,” once they’re ready to buy. 

7. Seasonal Keywords

Seasonal keywords are keywords relating to seasons of the year. These keywords will usually have high traffic during certain times of the year, like people looking for “presents,” or “Christmas presents,” during Christmas. 

If you have information that shows your customers look up these products during a specific time of the year, then you need to put that information into good use. 

Over to You

So there you have it. By identifying the different types of keywords, we hope you can create a high-powered listing to win sales and profits in a highly competitive Amazon market. Good luck!

Amazon Analytics: Which Metrics Amazon Sellers Should Pay Attention To

According to one McKinsey study, data-driven brands can outperform competitors by up to 20%. While the study was done on public companies, the same concepts still apply to Amazon sellers in terms of important Amazon Analytics. 

Using Amazon analytics is a key unlock to ensuring your business performs and grows as much as possible. But with the influx of information available, it can be challenging to focus on the metrics that truly matter. 

In this guide to Amazon analytics, we’ll go through the details of the most critical insights for your business:

  1. Conversion Rate
  2. Click-through Rate
  3. Retention Rate (Repeat Sales)
  4. Market Basket Analysis
  5. Search Queries
  6. Average Prices

What is Amazon Analytics?

Before we dive deeper into specific metrics, let’s do a quick overview of Amazon Analytics, what these metrics are, and who has access to them. 

Amazon Analytics is available for sellers in the Amazon Brand Registry and not for third-party sellers—so the reports aren’t accessible to just anybody. If you aren’t part of the registry yet, know that it can take some time for you to get registered, but you will gain access to the following benefits (among others):

You can use Amazon Seller Data analytics to improve business performance by using customer and product-related data to enhance your strategies. It will allow you to position your products better and add an edge to your store compared to generic sellers who might not have the information you gain from Amazon Analytics. 

Conversion Rate

Let’s say, for example, that you’re an Amazon seller, and one of your most popular products typically gets 1000 views per day and about 50 or 60 sales in the same time frame. This puts your conversion rate at around 5-6%, which actually isn’t that bad!

Conversion rate is essentially your percentage of conversion or how many converts you have compared to your number of visitors. This metric is arguably one of the most important because it tells you how well you’re actually selling your products beyond exposure alone. 

A good conversion rate is vital because you need viewers to actually buy your products in order for you to make a profit. Moreover, the benefits of a good conversion rate have plenty of downstream impacts on your business because you are likely to get the following:

  • More exposure
  • More reviews
  • More repeat customers

Note, however, that conversion rate isn’t everything. You could have insanely high conversion rates yet still fail your bottom line because you were not able to manage your expenses versus your sales. 

The key here is balance. 

Make sure you already have a sustainable model first where you can successfully source and sell on a profit. If you keep your expenses too high, then you’d also have to increase your sales to match in order to break even—good conversion rate or otherwise. 

And if your conversion rate is less than desirable, it’s time to assess and ask yourself the following questions:

  1. Are you selling an inferior product?
  2. Are you reaching the wrong target market?
  3. Are the reviews deterring potential customers from making a purchase?
  4. Are you not providing sufficient product information?
  5. Are you often not in stock?

The goal of these questions is to assess where you’re going wrong. Because at the point of viewing, the issue is no longer exposure—the customer is already seeing your product. The problem now becomes solely about how you sell and, potentially, the quality of your work. 

Getting to the root of the issue is essential if you want to grow and progress your business. Without diagnosing the reasons for your low conversion, you’ll be stuck repeating the same patterns over and over, which is the last thing you want as a business. 

Click-Through Rate (CTR)

Your click-through rate is the number of clicks versus the number of impressions. This number indicates how many people actually click on your campaigns—ideally, around 2-3% of impressions. 

This Amazon metric is another vital piece of the puzzle because it allows you to assess the efficacy of your campaigns. You will probably benefit most from this when used alongside A/B testing. For example:

  • Millennials vs. Gen Z as a target market
  • Advertising in California vs. Florida
  • A funny catchphrase vs. a more serious heading
  • A video vs. a GIF

When you compare two differently produced ads to one another, it will be easier to determine which methods will earn you a higher CTR. 

But remember, with A/B testing, you need to be careful not to change, ideally, more than one thing at once. If you release wildly different ads, the sources of the disparity in CTRs may become imperceptible. 

Retention Rate (Repeat Customers)

With Amazon Analytics tools, you will also be able to assess how many of your customers eventually go on to become repeat customers. 

While it might not seem that relevant initially, your retention rate lends helpful information as to what makes your brand stick. It could boil down to any of the following:

  • Good quality
  • Reasonable price
  • Accommodating customer service
  • Excellent product-market fit
  • Brand authenticity

Paying attention to your retention rate is crucial because you’ll easily be able to address any issues that come up when your retention rate drops. Did you recently change suppliers? Have you let customer service slip a little bit? Has your product not been reaching the right market? 

The questions are endless—and the answers are incredibly valuable. 

Nevertheless, there is still no one-size-fits-all solution when it comes to your retention rate. And the data might not come as fast as you need to be a dynamic and responsive seller. 

For example, a seller specializing in consumer goods may have a much higher short-term retention rate than sellers who sell gadgets simply because of how different sales typically look in these different segments. If you’re selling cheaper, high-volume items like snacks, you’re more likely to have a higher retention rate. 

Search Query Dashboard

Courtesy of

The search query dashboard is a relatively new Brand Analytics feature that lets you take an in-depth look at your query numbers. 

In this dashboard, you gain access to a lot of valuable data, such as:

  • Search Volume
  • Rank
  • Conversions
  • Clicks
  • Impressions
  • Cart Adds
  • Total Searches

All in the context of search queries. And with this new information, sellers can now see compiled data on paid and organic search data for each search term—allowing for better, more improved marketing strategies. 

This all boils down to where your customers hear about your products—ads or organic traffic. When you can pinpoint where your customers are coming from, then you will be able to tailor your marketing strategies to serve specific areas better. 

For instance, if most of your customers come from ads, it might benefit you more to improve your SEO strategies rather than increase ad spending. 

Information from the dashboard can also help spot trends early and identify sales opportunities within a given time frame. Because the dashboard shows which search queries are ranking, it will be easier to assess the audience’s needs. 

Market Basket Analysis

Courtesy of

Your market basket analysis is one of the most exciting things to gain from Amazon product analytics. 

The market basket is the term used to refer to a set or bundle of products that are often bought together at the same time, such as:

  1. Toothbrush and toothpaste
  2. Coffee beans and syrups
  3. Metal straws and insulated cups

And the list goes on. The bundle could even be comprised of products that do not conventionally go together, which is why market basket analysis is so valuable. 

If your customers are purchasing unexpected products together, you never would have been able to predict that—missing out on the potential sales made from selling in bundles. 

In other words, a market basket analysis allows you to understand your customers needs better. Why are they buying this product and that product together? What needs do these products fill?

The answers to those questions may be inferred from the results of your market basket analysis. 

And although at first, it may seem like the benefits stop at creating bundles of products, this simply isn’t the case. As a seller and business owner, you will benefit immensely from understanding your customer, which you can do by analyzing their needs. 

Average Selling Price and Average Order Value

With Amazon Analytics, you can also determine your Average Selling Price (ASP) and Average Order Value (AOV). While different, these two are helpful metrics to boost your bottom line. 

Let’s start with your Average Selling Price. Your ASP is the average amount you make per item that you sell. Keep in mind that average data can be significantly skewed by outliers, so if you have 20 items below $20 but have one thing at $500, know that that will substantially impact your ASP. 

Your ASP is a valuable piece of information because it tells you how many times people need to purchase from your store for you to reach a sales threshold. A higher ASP might benefit your business because then fewer people would have to buy your product for you to turn a profit. 

Nevertheless, a higher ASP may not always be a good thing, especially if you’re dealing in an industry with low-priced goods. 

Similarly, your Average Order Value is the average amount each buyer spends per order. This is a pretty similar metric to ASP, only that you’re using the number of buyers as opposed to products as your baseline. 

Using ASP and AOV, you can better determine how many products you need to sell and how many buyers you need to convert to achieve your goals. These numbers are most useful for financial analysis like:

  • Break-even analysis
  • Gross Profit
  • Gross Margin
  • Target Revenue
  • Budgeting

As an Amazon Seller, it can be easy to get caught up in marketing data, but using information from Analytics to assist your financial process is equally important. With the correct data, you can successfully create projections and support the long-term goals of your business. 

Why Should You Pay Attention To These Metrics?

At the end of the day, not all data points are made equal. Some pieces of information are more valuable than others, especially considering the context of your industry and the types of products you sell. 

For example, retention rate might be more useful in the short-term for a seller of fast-moving goods while less critical (but not entirely irrelevant) for a seller of appliances. 

Regardless, all those metrics mentioned above are vital to the success of your Amazon store because they focus on the most important thing: data. 

If there’s one thing you’re sure about when running a business, it’s that the data will not lie to you. It doesn’t matter how much or how little effort went into a marketing campaign. If the customers don’t like it, the data will show the truth. 

Numbers like your retention rate and CTR are good points of analysis for your business because they allow you to view your brand factually. As an owner, you may experience plenty of bias concerning your products, and data is a fantastic way to bypass this scenario. 

Tips for Analyzing Amazon Analytics

Numbers, even valuable ones, are just a bunch of gibberish if you don’t know what they mean. And the same is true for Amazon product analytics. 

Here, the true value lies in storytelling: how well can you capture the customer’s desires behind just a handful of numbers? How do you know what happened behind the scenes when all you have for proof are these random digits? 

Understandably, knowing the story behind your data is challenging; at the very least—here’s how you can make it easier. 

A/B Testing

We mentioned this in passing earlier, but A/B testing is key if you want to obtain valuable data. If you don’t A/B test where applicable, you’ll be stuck guessing what factors impact your insights. 

A/B testing is a pretty simple concept. You test drive two or more variations of the same campaign in an effort to ascertain which one of them is the best. Reviewing results after testing the variations will allow you to uncover the information you would have otherwise not gotten without testing variations. 

Metrics are Interconnected

Most of the metrics we mentioned above are connected to each other in some way. Analyzing each metric in the context of another metric provides a clearer picture of what’s happening with your Amazon products. 

For instance, let’s say that you, an Amazon seller, are worried about your decreasing average sales price and increasing AOV after a major shop revamp where you added more low-value items. If you are going to look at your ASP alone, alarm bells will probably start ringing in your head. And if you’re looking at AOV alone, you’d probably be relieved. 

But when you look at both of them together and assess the facts of the situation, it’s pretty clear what happened. You added more low-cost items to your portfolio, which decreased your ASP but increased your AOV because customers were more likely to buy low-cost items even though their total would increase. 

Pay Attention to Time

Time is an invaluable factor in the success of your analysis because not all periods are the same. There might be times during the year when your shop naturally has more sales (e.g., holidays), while you may not have as many at other times. 

If you consider time in your assessments, you are more likely to catch variations due to seasonality and the cyclic nature of product interest. 

Plus, you’ll then be able to tell which periods are better to run campaigns in and which months of the year you need the most stock. 

Conclusion: Amazon Analytics

Amazon now provides sellers with so much information through Amazon Analytics, and capitalizing on the most important ones can do plenty of good for your business. 

While maneuvering the many different metrics may be initially challenging, it gets easier with practice and constant technique readjustment. 

For even more Amazon data and seller solutions, Viral Launch is here! The Viral Launch software suite for Amazon sellers offers insights into product ideas, keywords, competitors, and even Amazon PPC automation. Soar past your competition with accurate, real-time and historical data. 

How to Make Your Amazon Listing More Visible

Congratulations! You’ve developed a product and finally got it set up with an Amazon listing! All that hard work is now ready to pay off… but HOLD ON! Why isn’t your product showing up as one of the top items when you search for it on Amazon? If nobody sees your product, how are you going to make a profit? You’ve got to get seen! Fortunately, there are several simple strategies to put in place to greatly increase the visibility of your Amazon listing! Let’s get started:

Create Those Keywords!

You may have heard of keywords before, but if not, please listen up! Because they are a fairly simple way of amping up your listing’s notoriety as long as you know which ones to use. Let’s begin with the actual definition:

Keywords are the words and phrases people look for when searching for something online.

It is very important to compile a list of keywords relating to your Amazon listing. From there, you can enter these words into the backend of your listing’s search engine optimization (SEO) bar. BUT FIRST, how the heck do you discover which keywords are YOUR keywords? Here are some helpful tips:

  • In the Amazon search bar, type in a range of words to see what the drop-down suggestions are. Compile a list of whatever words are relevant to listings like yours. 
  • Check out any competitor results to see what is already out there and then compare what you learn.  
  • Utilize long-tail and short-tail keywords while making your list. Long-tail keywords are rather specific and usually have a low search volume. They may have a higher conversion rate because the customer typically knows exactly what they are looking for. Short-tail keywords represent broader searches that typically have high search volume and may have lower conversion because the customer is browsing for different options.

Do you need help finding the right keywords? Check out our Keyword Research tool to help get your listing higher on Amazon. 

A Great Title!

GRAB YOUR POTENTIAL CUSTOMER’S ATTENTION with a catchy title. The product title (product name) is one of the primary fields used by Amazon and search engines to measure the relevance of a detail page as part of a customer search. To increase the chances of someone clicking on your title, try incorporating the following:  

  • Your title should consist of only the minimal amount of information needed to identify the product.
  • Keep the length of your title somewhere between 60 and 80 characters for optimal efficiency. Longer titles usually are tougher to read than shorter ones. It’s also a good idea to check the titles of similar products that land at the top of an Amazon search page. 
  • Make sure the title matches what is on your product’s physical packaging.
  • NEVER use all caps in your title. Rather, just capitalize the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
  • If your title contains numbers, list them as numerals (1,2,3) instead of spelling them out (one, two, three).
  • Lastly, your title can include proper punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.). You can also use abbreviated measurements like “cm”, “oz”, “in”, and “kg”.

Nail That Description!

Be sure and deliver a detailed explanation of your product’s usage, features, and benefits in the bullets and description sections. Also, add any specific product information that may not be explained anywhere else in the listing. Here are some helpful particulars on precisely what to put in your product description:

  • Include any brand names.
  • Add in all sizes when applicable.
  • Add what type of material the product is made of, like polyester for a shirt.
  • Include important details like colors, packaging, and quantity.

For an even more comprehensive list of product description details, check out Amazon Seller Central for every guideline.

High-Quality Images!

If you want to increase your product’s visibility, then you’d best make sure its images are of the highest quality. Make certain your product looks great and has all of its features showcased front and center. This is going to help make your product stand out from a crowd of competitors, which will help boost your overall Amazon visibility. 

To get high-quality images of your product you can either hire a professional photographer or utilize a wide range of online tools to create images yourself. 

The Price is Right!

The price of your product can greatly influence its sales growth and conversion rates, which leads to better visibility. By researching your competitors, you can understand how to give your product a competitive price and make compelling price point adjustments along the way. 

You can adjust your product’s pricing automatically through Amazon’s Automated Pricing page, without having to revisit the SKU every time you want to make a change. There are also other ways you can optimize your price point such as:

  • Take shipping costs into consideration. Offering free shipping is a great way to increase your sales. Be sure to clearly spell out your shipping policy and utilize Amazon’s Info & Policies page to adjust shipping settings. 
  • Create a Competitive Buy rule or a Competitive Lower Price rule through Amazon’s Compare Prices page. This will allow you to automatically match your product’s competitive price which will increase your chance of being featured in the Buy Box.
  • Run A/B testing with different price points to see if it makes a difference in your sales.
  • Keep track of your product’s Brand Dashboard ranking and manage your product reviews. Positive reviews lead to a better search ranking, so be sure to follow the best practices for maintaining positive feedback/ratings.

In Closing

Congratulations again! In addition to having a soon to be bestselling Amazon product listing, you now have some helpful tips for getting it seen by the widest customer audience possible. Take some time to research the above suggestions and see what works best for your particular product. Remember, you have already laid out the groundwork by getting your listing up and running. Now is the time to finesse its finer points to give online customers a proper representation of how wonderful your product truly is! 

Amazon Product Listings: Can I use a Trademarked Phrase?

“How do I get my product in front of more customers?”

That’s the million-dollar question every Amazon seller should be asking themselves.

As we’ve outlined before, optimizing your product listing remains a foundational building block for maximizing your visibility. And part of optimizing your listing’s copy means utilizing as many keywords as possible that customers use to find products like yours.

You may find competing brand names in your keyword list during the optimization process. Depending on your product, this may be more prevalent than you’d guess.

You may be wondering: “Can I use a trademarked phrase in my Amazon product listing?”

Sometimes, a brand name becomes synonymous with the product, and the brand name becomes a generic term for its market. Think about Kleenex, Velcro, Bubble Wrap, Jacuzzi, Chapstick, Popsicle, and the list goes on and on.

While rare, brand names can rack up significant searches and even become the dominant way customers find products. Data via Keyword Research.

But what do you do when a competitor’s brand name is found in the search terms? Can you include their name somewhere in your listing to index and potentially rank for a recognized competing brand to steal their sales?

These are great questions, and to arrive at these questions means you’ve done your homework on Amazon SEO. One seller in our Facebook group for Amazon sellers asked it this week.

So we’re here to shed some light on this intelligent question and clear the air regarding branded keywords.

Can I use a trademarked phrase as a keyword in my listing?

In most instances, the answer is a hard no.

Per Amazon’s Intellectual Property Policy for Sellers, Typically, a seller can use someone else’s trademark in the following circumstances:

  • When selling authentic goods, a seller may use a trademarked name to list them. For example, a seller who lists an authentic “Pinzon” product is not necessarily infringing on the Pinzon trademark owner because the seller is using the trademark to identify an authentic product.
  • When using a trademarked word in its ordinary dictionary meaning.
  • When making truthful statements that a product is compatible with a trademarked product. For example, if you offer a cable that is compatible with the Kindle e-reader, you can use the brand name “Kindle” to indicate that compatibility in the text of your detail page. You cannot use a logo to indicate compatibility, only the brand name. Any statement you make about compatibility must be true. If you want to indicate the compatibility of your product with a product of a different brand in the product title, please build your product title as follows, taking also account of the Amazon Brand Name Policy. If you do not apply this format to your product title, your listing may be removed as potentially trademark infringing.

As Amazon continues to fight against counterfeit products on its marketplace, it has tightened up on the usage of trademarked terms in listings not belonging to the trademark holder.

Violation of these rules opens sellers to warnings, suspension, or a ban from the Amazon marketplace. On the bright side, you can use these same rules to protect your brand from others if you’re enrolled in Amazon’s Brand Registry Program.

What about in the backend search terms?

Still, the answer remains no.

While one might think the backend search terms are the optimal place to index for trademarked terms without confusing a customer as to who the seller is, that is not the case. Amazon finds listings that violate this rule and violators likely face punishment as a result.

In fact, Amazon’s recommended strategy for backend search terms is not to use any brand names.

Can I do anything to gain visibility on trademarked keywords?

Although you can’t use trademarked brands as keywords, there’s a way to potentially earn visibility for a name brand that customers are searching for: PPC advertising.

Keyword targeting allows sellers to appear for search terms that they bid on. Below, you can see how a competitor can sweep in to be prominently displayed in search results for a search for a trademarked product.

An example of how you can gain exposure through a Sponsored Brands ad with a trademarked search term.

However, there are many pros and cons to consider depending on your product, market, and the brand you’d target.

For example, Nike is one of the largest, most recognized brands on the planet and has built strong brand loyalty. So it may be reasonable to believe a customer searching for “Nike shoes” may be looking for a specific Nike product or that they’re dead-set on buying shoes with the famous Swoosh.

It’s also likely this brand had to outbid Nike vendors and major brands like Adidas, Reebok, and so on. Most likely, these ads probably aren’t cheap!

The sneaker market is incredibly competitive and full of industry whales like the brands mentioned above. With the degree of difficulty to consistently rank organically for high-volume search terms, PPC presents the opportunity to compete and even have a positioning advantage over name brands.

Additionally, this particular brand does have one huge selling point over Nike that sellers should consider: price. Certainly, many will breeze right past the ad and scroll down through Nike’s extensive catalog. But others just looking for a comfortable shoe might balk at paying prices up to 4 times that of the brand running the sponsored ad.

Ultimately, these measures will vary from product to product and should be heavily considered if you’re looking into experimenting with this keyword-targeting method.

In Conclusion

So, what’s the answer to: “Can I use a trademarked phrase in my Amazon product listing?”.

No, but with Amazon PPC we can still take advantage of branded keywords!

For the most part, Amazon sellers are limited with options to poach customers from competitors through trademarked terms. However, options exist to gain visibility from searches your rivals generate through their brand.

Do you have any experience with Amazon trademarked terms? Feel free to let us know about your experience in the comments!

Want the latest Amazon updates sent directly to your inbox? Don’t get left in the dust! Subscribe to receive our updates below.

5 Tips To Improve Your Amazon Ranking

Whether you’re just starting or a longtime seller, every seller should be taking advantage of these tips on how to improve your Amazon ranking.

On Tuesday, Amazon kicked off their Amazon Accelerate virtual conference for current and prospective sellers looking to boost their Amazon ranking.

After one particular session, guests participated in a live Q&A with Conner Sigman, an Account Representative at Amazon. As they took questions from the digital audience, one question dominated in popularity:

“How do I get on the first page [of search results]?”

It’s a question that’s raged on since 1999 when third-party sellers were allowed to sell on Amazon’s platform. But rarely do we get answers straight from the source on how to maximize rank. Sigman answered with five helpful tips sellers should be doing to increase their opportunity to land on the coveted page one.

At Viral Launch, we strive to provide helpful solutions for Amazon sellers. Since our inception, we’ve studied what steps sellers can take to improve organic Amazing ranking. 

Below, we’ll share five recommendations on how to rank higher on Amazon and how our software suite of tools can help you accomplish these tasks.

Step 1: Choose Fulfillment By Amazon (FBA)

“Using FBA immediately will give you the Prime badge and give you options for a couple of different advertising opportunities,” Sigman explained.

FBA comes with not-so-fun fees, but the cost is well worth the benefits of being a part of Amazon’s legendary fulfillment program.

Utilizing FBA guarantees the customer receives the complete Amazon treatment they are accustomed to experiencing. Free two-day shipping, valuable Prime badges, and Amazon-led customer service ensure a sturdy foundation for your product. Customers want to know that they’ll receive items quickly and be taken care of appropriately if any help is necessary.

Amazon takes care of all of that for you, simultaneously making your product more likely to be purchased while also taking cumbersome aspects of e-commerce off your plate. Choosing the FBA route will also help you out with #4 on this list!

Step 2: Optimize your product detail page

Consider your personal buying habits. Customers are drawn to main product images that pop off the page and sales-inducing copy that stands out.

“Product detail page is another really good opportunity to show how important your product is and how it differentiates from the rest,” Sigman said about product listings.

A crucial part of the formula to elevate your Amazon ranking is increasing sales velocity. Above all, your product detail page must have captivating product images to make a positive first impression and SEO-friendly, sales-inducing copy.

Viral Launch offers a few helpful tools to help your listing stand out for this step.

Listing Analyzer performs a SWOT analysis on key aspects of your listing, including photos and copy, to make sure it’s optimal. Listing Analyzer informs you of what facets of your listing are thriving and what has room for improvement.

Keyword Research and Listing Builder are a powerful duo that provides everything you need for an optimized listing for your listing’s written content. 

Keyword Research provides valuable data in the form of an exhaustive keyword list and search volume estimates to inform you of your most potent traffic drivers.

Listing Builder allows sellers to experiment with their listing’s copy and strategically place keywords in areas with the most indexing weight.

To be eligible to rank for a specific keyword or phrase, it must be included somewhere in your listing. The title and bullet points possess the most indexing weight, so you’ll want to prioritize your more prized keywords accordingly.

Consider #1 and #2 to be the base level foundation for a successful, high-ranking listing. While these two alone do not guarantee a high ranking, it’s nearly impossible for a third-party seller to climb their way to the top without them in place.

Once you master these tips, the rest becomes much easier to execute tactfully.

Step 3: Drive traffic through advertising and promotions

You’ve set your listing to convert, but how will people find your listing?

The two popular avenues to boosting discoverability for your Amazon listing are advertising or running promotions that drive external traffic.

To boost Amazon ranking through either of these options, your product listing would need to receive credit for purchase as if it came via a keyword either through advertising or search. When driving external traffic to your product listing to improve rank, make sure you use a two-step URL that includes the targeted keyword to achieve the intended results.

Two-step URLs require the customer to arrive at a search results page where your product is featured exclusively to complete the purchase.

Running a Launch, or a discounted promotional giveaway to a buyer group with substantial size can be an excellent way to drive exposure and sales to your listing without relying on customers to stumble upon your product listing organically.

The ManyChat Approach

Another great option to boost external traffic to climb the Amazon ranks is ManyChat. ManyChat requires a bit of technical skill, but the results make it a no-brainer to learn. As we detailed in a prior post focusing on driving external traffic, we sum up the ManyChat process as such:

“To recap the basic steps for a ManyChat campaign:

Create ads and posts to provide an offer to your audience and direct them to messenger for engagement with ManyChat.

Develop a ManyChat script, first implementing some sort of simple engagement step.

If someone engages with the chat, provide them with the coupon code, steps to claim the code, and a link to purchase using a targeted URL.”

Advertising your product is a great way to get your product in front of potential customers. Amazon offers Pay-Per-Click (PPC) advertising that allows you to choose exact keywords or opposing product pages to advertise on to capture some sales.

“The first thing I would say is to start a pay-per-click campaign; even if you want to budget $5 a day, it will help a lot.”

Kinetic and Keyword Manager are two tools within the Viral Launch fleet of seller tools that help you run, monitor, and automate your PPC campaigns.

Keyword Manager showcases your high-priority keywords and notifies you of its organic and sponsored rank for each keyword. You can even sign up for rank change notifications to stay up-to-date on how ads or promotions impact your Amazon ranking in real-time.

Kinetic is our all-encompassing PPC automation tool that simplifies creating and optimizing your PPC campaigns from start to finish.

Step 4: Earn reviews

You searched for a product. Attractive product images caught your eye. The compelling copy explains why you need this and answers any questions you might have. But before you Add to Cart, you want to see what customers have to say about this product.

Sigman highlighted Amazon’s stance on customer reviews, “The product detail page and customer reviews are also something we really cherish here at Amazon.”

By placing average review rating and review count directly below the product title, customers can quickly see past consumer feedback. Bad reviews or no reviews at all risk losing consumer trust, and that can spell doom for your product.

Amazon’s Early Reviewer Program helps sellers garner their first five reviews to compete with more mature products. We strongly recommend paying the program’s fee to get your listing off the ground, but the program ends after your fifth review.

After the fifth review, there are very few options with Amazon’s terms of service for sellers to generate reviews. You’ll find competitor tools and Facebook groups to help boost reviews. But, Amazon can and will erase those reviews and provide a warning or ban to sellers who utilize black-hat methods.

Enter Viral Launch’s Request Automation tool. 

Within the Market Intelligence Chrome extension, sellers can send review requests in bulk. It’s a time-saving hack that is entirely within Amazon’s Terms of Service!

Step 5: Be Price-Competitive

It’s no secret that Amazon can be a dog-eat-dog marketplace, and that’s a hallmark of its success. A competitive marketplace means sellers have to box out competitors, resulting in a lower price for customers. Sellers need to remain price-competitive to keep a steady flow of sales coming in. 

As previously mentioned, sales velocity is critical towards boosting and maintaining your Amazon ranking. If your product isn’t price-competitive with others in your market, picking up optimal sales velocity is an uphill battle.

With Viral Launch’s Market Intelligence and Listing Analyzer tools, you can quickly inspect and examine your competition. As displayed in the image for #2 on this list, Listing Analyzer will show you the average market price.

Market Intelligence takes a more granular approach to keeping tabs on rival sellers. Search a keyword to find your product, and you’ll see a full list of significant metrics of each top-selling competitor.

Clicking on any of the data points in orange and you’ll also be able to see this data historically. As a result, you catch sight of when your competition raised or lowered their price and how it impacted sales.

One Last Note On Sales Velocity

The importance of sales velocity can’t be understated regarding boosting or maintaining rank. Sales rank is updated hourly on Amazon, so the Amazon ranking algorithm continuously checks for sales trends.

To rank with the top-sellers in your market, you need to sell like them. Market research tools like Market Intelligence provide all you need to know about how competition performs on page one. Depending on the market, it may only take a day or two of high sales velocity to see results.

Utilizing PPC or a Launch are two tried-and-true strategies for boosting visibility.

At Viral Launch, we possess a tool for each step of your Amazon journey to help you achieve out-of-this-world results. Start your free trial today!

Exit mobile version