Listing Optimization: Crafting an Outstanding Listing for Amazon SEO

Amazon’s market share was a whopping 68% among leading mass merchant e-retailers in the United States during 2015. Walmart took second place, with a mere 10%, according to Statista. To put Amazon’s enormity into perspective, the retail giant’s warehouses have more square footage than 700 Madison Square Gardens and could hold more water than 10,000 Olympic Pools!

We all know that Amazon is the online marketplace. Yet, most people ignore a simple yet critical fact: similar to Google, Amazon is a search engine.

Even Google recognizes Amazon as a force to be reckoned with. Eric Schmidt, Executive Chairman at Google, commented, “Our biggest search competitor is Amazon. People don’t think of Amazon as a search, but if you are looking for something to buy, you are more often than not looking for it on Amazon…” Amazon gets three times more product searches than Google. Think about it: when you’re searching for a product, whether it be a phone charger or an HDTV, where do you typically end up? Amazon.

Once we interpret Amazon as a massive search engine, we can start to understand the importance of Amazon SEO. Learning how to rank on Amazon can put you in front of the millions of ready-to-buy shoppers on Amazon…far more than you’d ever find on Google!

An Introduction to Amazon’s Search Algorithm

Amazon’s product search algorithm is produced by an Amazon subsidiary known as A9. According to the A9 website, calculating search results starts well before a customer even touches the keyboard. A9 analyzes data, observes past traffic patterns, and indexes the text describing every product before a shopper ever runs a search. “As soon as we see the first keystroke, we’re ready with instant suggestions and a comprehensive set of search results.”

A9’s goal is to make it seem like the search is reading the shopper’s mind. Broken down, the process is quite simple:

  1. Determine relevant search results for a customer’s query.
  2. Score those results to present the most relevant results to the user.

In the past, A9 drove keyword ranking for a product largely through the keyword which that sale was driven through. Back then, there would be little attribution for any other keyword associated with the product. For example, if a customer searched “travel pillow,” clicked, and then bought the product, Amazon would attribute the sale to that keyword and give a boost for “travel pillow,” but not necessarily for “neck pillow” or “u-shaped pillow.”

A9 is continually making changes based upon human judgments, programmatic analysis, key business metrics, and performance metrics. This past spring, Amazon implemented a pretty major update to A9, making it so that EVERY keyword in your product’s title at the time of sale is fair game to receive a boost in keyword ranking! See data proving this hypothesis in our previous blog post on the topic.

If all words in your listing, especially those in your title, are taken into consideration during a sale, it’s more important than ever to have an optimized listing!

Optimizing Your Listing to Rank in Amazon’s Search Engine

When it comes down to it, every aspect of your listing should be impeccable. Over the past two and a half years, we’ve launched over 13,000 products and have crafted hundreds of listings, whose combined sales surpass $100 million in sales annually. With each listing we promote, we track multiple keywords, which provides us with a huge amount of data and insight! So, what makes a listing stand out in the eyes of both shoppers and Amazon’s algorithm? A listing that includes a title, bullet points, and a product description that are all keyword-optimized, informative, and concise.

Keyword Optimized

When achieving keyword ranking, sales are king. But, you must properly integrate important keywords to achieve sales, especially in your title. Ranking for keywords is largely dependent on a product’s title. It’s crucial to place as many high-volume, relevant keywords in your title as possible. You’ll see far greater ranking attribution with keywords in the title versus anywhere else in the listing, as Amazon’s algorithm allows you to rank much easier for these keywords. Under normal conditions, it is even likely to outrank top sellers for an important keyword if you’ve included that word in your title and they are missing it!

You also must make sure that you’re indexed for as many keywords as possible, even more obscure ones, if you have the room. We’ve seen where a seller will run a launch for a specific target keyword that they are not indexed for, and then they don’t even show up as a search result.

A simple way to check if you’re indexed for a specific keyword is to search “ASIN keyword,” for example, “B006416DVC travel mug.” If the listing shows up, then it’s indexed. If not, then you need to add that keyword somewhere within your listing. You don’t want to miss out on sales simply due to a lack of keyword research! For example, if the word “women” was not present in your listing, your listing may not show as a result when a shopper searches for “sunglasses for women.”

Unlike Google, Amazon does not provide a keyword tool to help sellers determine valuable keywords for a specific product. Amazon also does not share keyword data with its merchants, making optimization difficult. In order to find relevant keywords for your listing, use a combination of keyword research tools and check out similar products on Amazon and Jet.com. Take a look at the top sellers, and use what is working well as a guide. Spend time doing research and take this step seriously! Without a keyword-optimized listing, your product will be buried in the algorithm. And sadly in that case, you might as well kiss your investment goodbye.

Informative and Concise

An informative, concise listing drives conversions. And once your product is ranking, it’s all about conversions. Your content should be written in a way that convinces potential customers that your product is exactly what they are looking for.

Informative copy paints a picture with words, accurately describing the product’s features and uses. You want to use this space to showcase the benefits of your product. What special features does your product have? What are the benefits to owning your product? What sets your product apart from similar ones? You should have a good understanding of your target customer, so use this as an opportunity to address any initial concerns they may have.

Concise copy helps a shopper quickly understand why your product is a perfect fit. Many shoppers don’t want to spend too much time reading, so it’s important that you get right to the point. While you want to make sure to thoroughly explain your product, you want to make the reading of the content as effortless as possible. And, although you want to use as many keywords as possible, you don’t want to come off as incredibly redundant. It can be a turnoff to buyers.

As our CEO, Casey, puts it, “Truly great listings are able to synergistically marry keywords with sales-inducing language.” And that’s the key, folks: an incredible blend that is sure to take your listing to the next level.

Leave it to the Experts.

“Quality is the best business plan.” John Lasseter

You can read all of the blog posts, listen to all of the podcasts, travel to all of the conferences, and follow all of the gurus, and you might come out with an okay listing. But, you won’t have hundreds and hundreds of listings, backed up by millions and millions of data points under your belt.

After running thousands and thousands of product launches and building listings that drive over a combined $100 million in annual sales, Viral Launch is able to build the best Amazon product listings in the market. Our copywriters craft each aspect of a listing to optimize rankings in organic search, and these listing-experts use beautiful sales-inducing language to showcase your product, help it stand out from the competition, and convert on-page visitors into buyers. Our optimized listings contain the perfect balance: an unbeatable combination of keywords in a concise and compelling way that makes your product shine!

A Viral Launch Listing Optimization includes a brand analysis, thorough keyword research, ~2,000 characters of backend search terms, and a beautiful, fully-optimized title, about the product, and product details.

Take it from a happy customer: “It’s an excellent value. We could spend weeks doing that and not do it as well. It allows us to delegate and narrow our focus. Excellent service, and we look forward to future business.”

Let our experts optimize your listing, helping you skyrocket your sales to unseen levels! Get started with our Amazon Product Listing Optimization Service.

SIGN ME UP

Ride The Massive Wave Of Amazon Holiday Sales

It’s finally here! Depending on who you are and the state of your business, mid-November through December 23rd is either the most thrilling and rewarding time of the year or the most dreaded and stressful. We hope the former rather than the latter is true for you! If it’s not, we are here to help you make it a season of prosperity and growth!

Depending on what you sell and where you’re ranked, you are likely already seeing a slight uptick in sales. The holiday season sales are here, meaning now is the time to take advantage and ride the wave of Amazon holiday sales throughout the season!

Riding the wave of holiday sales is just like riding any wave in the ocean: you have to be on top.

In terms of Amazon ranking, I don’t mean you have to be first click to be on top, but you do need to be ranking well enough for customers to be able to find and purchase your product. If you’re not on top (driving additional sales), then you will find yourself drowning, making it harder to reach the top and drive meaningful sales. If you are on top of the wave, you’ll be able to sit on the wave of organic sales throughout the holiday season, meaning BIG money with less effort if you’re in the right categories.

Why is it harder to catch a wave mid-way through?

Here are some numbers to help illustrate:

Keep in mind, in order to outrank a listing for a particular keyword, you must drive more sales than they are seeing.

Let’s say Listing A is ranking 10th on page 1 for keyword XYZ, and they are seeing 35 sales per day. Listing B is ranking 10th on page 3 also for keyword XYZ where they are seeing 1-2 sales per day largely thanks to sponsored ads. In order for Listing B to rise to the top and catch the wave, it would only have to overcome a per day deficit of ~33 sales per day.

As holiday sales increase, Listing A will be riding the wave of organic sales increases, so in the heart of holiday shopping, Listing A may increase to 90 sales per day. All the while, Listing B will likely only see a minor increase in sales, taking the product from 1-2 sales per day to 5-7 sales per day. That now means, Listing B would have to overcome a sales deficit of ~85 sales per day to reach the surface! That is a lot of money spent on promotional giveaways.

So with that said, NOW is the time to jump on top of the proverbial wave (as in page ranking), so you can ride the tsunami of Amazon holiday sales that is just starting to hit. We want you to have a successful and profitable holiday season, increased page ranking is one of the keys to achieving just that. Good luck!

P.S. Soon we will be posting some very important blogs that bust some major myths in the space that are misleading a lot of sellers regarding keyword ranking and Amazon’s algorithm. With over 1 billion data points, we have an enormous perspective on the space!

 

Need help Catching and Riding the Wave?

Use coupon: RideTheWave when signing up for a launch to take $50 off! You don’t want to find yourself drowning! The coupon is only live for the next 7 days. I also highly suggest talking with one of our Amazon coaches (which are completely free), to help ensure your success. In my opinion, our coaches are Viral Launch’s most valuable asset/service. These guys have a ton of experience and access to data that can help you achieve success no matter what that looks like. Feel free to shoot them an email at launches@viral-launch.com and ask them anything, literally. They would love to help!

You can also see Amazon market trends with Market Intelligence, our newest Amazon product research tool.

Please feel free to post any questions or comments in the comment section down below! Did this help? Are you on top of the wave? Are you seeing holiday sales? Let’s talk in the comments!

Side Notes:

We Updated Our Seller Launchpad! (Seller Viral Launch Dashboard)

 

In case you have not checked into the Viral Launchpad this week, we have finally updated our seller dashboard to look better, navigate easier, and provide more data such as tracking your product’s keyword ranking throughout the launch for a variety of keywords all for free! The site is now web app based and navigates beautifully! Many more updates coming to that as well.

Let us know what you think!

 

Need a Pick-Me-Up? We Have A Free Starbucks Gift Card For You!

Today I posted a $100 Starbucks gift card on our Facebook page as a pick me up as I know how demanding preparing for holiday sales can be! I kind of doubt there is any money left on it, but head to our page and try it out. Also, if you like our page, you’ll get to see other posts like free Starbucks right away, and we have more coming to help you get through a successful season. Enjoy! 🙂

Listing Dojo – The Best Way To Increase Profitability on Amazon

Thank you all for keeping up with the latest launch from the team at Viral Launch. Over the past couple days we’ve promised you something new and big that we’ve been working on. Something that will dramatically change the way you sell.

Well today is the day…..I would love to introduce to you, Listing Dojo. A listing optimization tool that allows you to train your listing to optimize for maximum profitability. Listing Dojo allows you to test nearly every element (title, price point, images, description) of your Amazon listing in order to determine which options make your listing the most money.

It’s sort of like a data driven crystal ball that shows you exactly what customers shopping for your product want. What price point will get the most sales? Which main image will drive the most clicks into my detail page and then drive conversions? What can I put in my title to lure in the most potential customers? Listing Dojo helps you answer each one of these questions definitively with hard cold data!

Like I mentioned yesterday in my blog post, the results have been incredible! Checkout this graph from a real user who tested four different price points. She spent no money and is seeing a net increase of over $6,000/month. This could be you!

 

Why Optimizing For Profitability Is So Important

Today when creating a listing, we create a listing that we intuitively feel is “good”, but we don’t KNOW how “good” it really is and what kind of impact is it’s actually on sales! Even if you’ve done an extensive amount of research, each product is perceived differently by potential customers. Without data to tell you exactly which variation is best, you can be leaving HUGE amounts of money on the table.

For example, you may set your widget’s price point to $19.99, but little do you know, changing your price to $19.95 could increase your sales by 10%. Or, actually increasing your price by $1.50 to $21.49 could increase sales by 50%! We’ve seen these kinds of results and it has surprised us.

Listing Dojo allows you to test any possible option for price, title, images and description and reports beautifully displayed stats back to you letting you know EXACTLY how each tested value affected your gross sales, net sales (accounting for returns, FBA fees, and the Amazon marketplace fee) page views, sessions, units ordered and total order items.

Listing Dojo will show precisely how to optimize your listing for maximum profitability!

 

Is This Only For New Sellers?

Absolutely not. This tool can be valuable for all sellers, new and seasoned.

For established products that are ranking and selling well: Your listing is already getting many impressions each day by potential customers in the search results. This allows you the perfect opportunity to test different price points, main images, and titles that may help you drive more of that traffic away from competitors and on to your listing. Just because you have used the same price, image, and title for the last few months and it has worked well for you, doesn’t mean that you aren’t still missing out on a ton of money. The worst part is how you will never know unless you have concrete data derived from actually testing what does and doesn’t work for your listing. You are already making money, so why not see just how much more money your listing can make without spending a dime.

For sellers just getting started: In order for Listing Dojo to work its magic and provide valuable data, your listing needs to have some amount of traffic in both search results and to your actual listing. It’s hard to know which cake people like best if nobody shows up to the party.  So if you’re not already ranking well for relevant keywords and you haven’t utilized sponsored ads, you’ll want to take care of that aspect first, and we would love to help you get there quickly.

If you have some decent traffic and organic sales, but are still trying to understand the market and how your product fits, Listing Dojo is perfect for helping you find the most profitable product detail page based on pure data.

How Does Listing Dojo Work?

The system is designed to be very intuitive and user friendly (we’re always open to feedback to help us create a better experience for you 🙂 ).

 Step 1 – Granting Listing Dojo Access to Your Account: In order for us to pull your product catalog, make updates to your listing, and pull sales reports, we need access through Amazon’s Marketplace Web Service (MWS). In order to pull click, session, units ordered, and total order items data, we need access to the business reports section of Seller Central. 

 Step 2 – Developing A Hypothesis: To begin, we suggest testing your price. It’s the simplest to test and can have one of the largest impacts. Come up with four different price points you would like to test. We suggest testing both above and below your current price.

 Step 3 – Create A Campaign: It’s time to put that hypothesis to the test. When in Listing Dojo, select the product you want to test, click on “Campaign”, and choose the element you wish to test first (price in this example). We suggest allowing each variation to test for a minimum of 7 days. Finally, press “Schedule Campaign”!

 

 Step 4 – Let Listing Dojo “Train” Your Listing: At midnight every 7 days (or however often you specify), we will programatically update your listing with the new test element. Each day at midnight, we will go and grab your updated data so you can continue to monitor the stats if you so choose.

  Step 5 – Increase Profits: We will send you an email report after testing each variation for its 7 day period so you can quickly and easily spot the profit optimizing opportunities.

 

Early Findings And Tips For Testing:

From our beta tests, we are see the most beneficial elements to test are your listing’s price and main image. These have had the largest impact on increasing/decreasing sessions and therefore have the greatest impact on sales. The entire image has shown to have a significant impact on conversion along with main image and price again as well.

    Price Point: We suggest testing at least four different price points. We like to try two options below what you are currently selling at, and two options above. If you space the price points out by $1 or $2 increments, you can later go back and test on a more granular level.

    Image Set: Your main image is the most important factor in your image set. Try testing different angles as well as with and without your product’s packaging. The goal is to catch your potential customer’s eye to get them to click into your listing. From there, test the order of your images. Test quantity of images. If you don’t have lifestyle images, test with a couple to see the benefit. I know of an amazing service that can help you with those images, wink wink 😉 (okay I’m done pitching, promise!)

   Title: Test a couple of titles to see just how you can improve conversion. Test more keyword heavy titles to understand how that may or may not affect conversions. Its all fair game here!

   Description: Test a couple of different description layouts and content options to see how you can leverage this section to effect conversions.

Over the coming week, we’ll be providing more information on how to get the most out of Listing Dojo along with a slew of tips and best practices for split testing!

 

Why We HAD To Launch Listing Dojo?

  1. It has high potential benefit at a super low cost to the sellers we work with. If we can help you see a significant increase in sales while putting in little effort and money on your part. You can bet we’re going to do it!
  2. We’re creating an insane amount of listings and photo sets, so we wanted to better understand how to optimize our client’s listings for maximum profitability! Again, data is the ONLY way to do just that.
  3. We see plenty of products that have less than optimal listings, and Listing Dojo can provide the data necessary to help optimize and improve their sales!

Why Is Variation Testing The Largest No-Brainer On Amazon?

Three main reasons:

  1. You spend no money to increase profitability on Amazon.
  2. The system is set and forget, allowing you to essentially increase profitability while you’re focused on other important tasks.  
  3. There is potentially BIG money you’re missing every day, money that can be captured by even the slightest tweaks to your listing.

 

So let’s get training! Let’s help you increase your listing’s profitability for FREE and start kicking butt on Amazon! Right now we are offering a 30-day free trial with no limit to the number of products you can test simultaneously. This is INSANELY valuable so for your own sake, please take advantage of it! 

Get Started Here!

Throughout the next week, we will be posting more information on how you can take advantage of Listing Dojo to increase profitability to the nth degree!
So what do you think? Please share your feedback in the comments as we are dying to hear your thoughts!

Amazon Keyword Ranking | Why Thousands Hit Page 1

Originally Posted: 8/4/2016

“Information is the oil of the 21st Century, and analytics is the combustion engine.” -Peter Sondergaard

Viral Launch was founded as a promotional Amazon product launching service. We built a massive list of discount hungry reviewers, created some software to automate the promotional process, and have been scaling ever since. The experience has been phenomenal.

Achieving Amazon Keyword Ranking

We’ve had the privilege of working with thousands of brands across every major category on Amazon. This has provided us with a tremendous amount of data and experience. It’s that data and experience that allows us to build better tools and services, stay ahead of algorithm shifts, as well as provide expert recommendations and coaching.

Throughout Launch Week we’ve provided discounts on our services that all play a crucial role in helping you build a successful Amazon business. Today we discuss a couple of aspects of the Viral Launch system that can help you achieve success in increasing your listing’s Amazon keyword ranking!

Our All-Knowing Program

As we’ve mentioned before, we track multiple keywords associated with every product that goes through our ranking platform. This has allowed us to create an incredible program, by which we are able to present it with a keyword a client wants to rank for, and it spits back the results of past launches targeting the same keyword. Essentially, our account executives can ask our all-knowing program, “Hey, what will it take to get a product ranking for this keyword?” in which the program spits back suggestions based on past launches. It’s amazing!

The program removes a lot of the guesswork (although our guesswork is generally spot-on), which has led to a lot of successful and satisfied customers! As we continue to build out this program, it will only become better equipped to provide more insights and make your launches even more effective!

Account Executives

Right now, one of the largest benefits to take advantage of is the FREE (for now) access to our account executives. The team has managed seller accounts, they’ve coached sellers, and observed thousands of products and launches. They have effectively, “seen it all” when it comes to the Amazon marketplace and are an immense help to the sellers they work with. They also have access to all the data we’ve generated from our over 9,000 product launches. That is insight only a very small amount of, if any, people in the world have access to.

Account Executives will help you:

  • Craft launch strategies
  • Analyze your products and market and provide suggestions accordingly.
  • Navigate both the Viral Launch & Amazon platforms
  • Be more successful!

Why do we offer our account executives for free? Because we want you to be successful. We want you to reach new heights whether it’s by using our platform or not. Our team increases your chances of success by offering their expertise when it comes to building a business on Amazon.

If you are interested in learning more specifically about how effective our launching service is and/or how it works. You can checkout a blog post of ours from May where we go a bit more in depth!

Today we have a one-time $50 off coupon for our industry-admired launching service as well as FREE access to our account executives.

To get setup with one of our team members, you can send an email with a brief note to launches@viral-launch.com!

Coupon: LAUNCHMYRANKING

Link: HERE!

We have one last day of our Launch Week coming to you on Monday! Don’t miss out!

Wishing you the best in all your entrepreneurial endeavors

Related Posts:

Amazon Listing Optimization | Drive Keyword Exposure & Sales

Originally Posted: 8/3/2016

“I still work hard to know my business. I’m continuously looking for ways to improve all my companies, and I’m always selling. Always.” – Mark Cuban

Over the last two years we’ve launched over 9,500 products and created hundreds of listings. We track multiple keywords for each listing we promote, which provides us with an incredible amount of data and insight! Here are the major keys to understanding how to optimize your listing for optimal success.

Drive Sales By Ranking For Everything

As we mentioned on a blog post (Product Launches More Effective Than Ever),Amazon’s A9 algorithm is highly (and usually exclusively) favoring the keywords contained in your listing. Sales are still king to achieving keyword ranking, but you must have the relevant keywords within your listing in order to achieve ranking for them.

There have been a number of instances in which a seller launching a product through our system, comes to us because they are not seeing their targeted keyword increasing in the search rankings. When we investigate, we discover they didn’t have one of the targeted keywords anywhere in their listing.

That sounds like a no brainer, but when you consider the fact that there are many possible search terms possibly related to your product, hitting each one can be a daunting task. Amazon is cracking down on listings not adhering to character limit specifications, making it even more difficult to hit all those possible search terms.

For example, if you don’t have the keyword “best” in your listing (preferably your title), then your listing may not show up when potential customers search “best grill gloves”, or “best gloves for grilling”, etc..

Word forms, tense, and pluralization all play a factor in how your product performs in search.

Placement also plays a factor. With that said, it is worth mentioning that our data, has shown a decrease in the degree to which Amazon weights the keyword placement.

The upside to the complexities of building an Amazon listing is that if your listing is well optimized, promotions and/or organic sales can help you rank for an insane number of keywords. 

Here is an example of a launch we ran for a customer in the mid-high competition supplement market targeting just one keyword. Because his listing was well optimized, you can see he was able to achieve keyword ranking for 10 competitive keywords!

If your listing is not well optimized, you’re missing out on the opportunity of ranking for many more keywords! That means you are also missing out on sales!

Optimize Content For Conversions

Once your product is ranking in search and customers are clicking on it, you have to be able to convince them to buy! What is the point in ranking if you are not able to drive sales?

Truly great listings are able to synergistically marry keywords with sales inducing language.

Your content has to be well poised to convince the potential customer that your product is exactly what they are wanting to buy.

After writing hundreds of listings, we’ve developed a series of best practices that help us create the best listings on Amazon. In our listing optimizations, not only do we provide the keyword driven and sales inducing content, but our branding expert also conducts a product presentation analysis that offers tremendous insight into how customers perceive your product and brand from an outsider’s perspective.

As Amazon becomes more and more competitive, you HAVE to do everything extremely well in order to compete let alone survive. We want you to prosper! So we’ve put together an extremely talented team that can help you go above and beyond your competitors and take your sales to a new level!

We would love to help improve your sales by increasing your listing’s potential keyword exposure and sellability, so we have a 50% off discount, but only for the next 24 hours!

Coupon: LAUNCHMYLISTING

Link: HERE!

We will be back tomorrow with another great deal!

Wishing you the best in all your entrepreneurial endeavors

Related Posts:

Amazon Product Launches More Effective Than Ever

Amazon’s Latest Algorithm Change And How You Can Get Ahead

Originally Posted 5/12/2016

 

“War is 90% information” – Napoleon Bonaparte

As the secrets of the A9 ranking algorithm remain locked deep within the Amazon vault, we rely on data to reveal its inner workings and logical constructs. Without documentation and notification of algorithmic updates, staying ahead can be difficult. Even for sellers launching ten or so products, being sure of an algorithm update and its new principles can be extremely difficult. There is simply not enough data.

In today’s era of hyper competition and rapid technological change, data, and our ability to harness it, is our greatest ally. We pride ourselves on understanding the in’s and out’s of ranking products within Amazon’s organic search and we leverage data to develop that understanding. Over the past two years we have run nearly 8,000 product launches for 3,500+ products,  and worked with sellers doing $100m+ /year on Amazon. This is not to boast, but rather to help illustrate the incredible volume of data we have been able to aggregate. We programmatically track the keyword ranking of each launch that runs through our platform, allowing us to know what parameters make for a successful product launch.

Approximately 60 days ago, we noticed a change in the results being produced from our promotional giveaways all else equal. We’ve seen plenty of times over the span of a week or so, odd behavior in terms of launches. This odd behavior typically lasts for around 7-10 days but then all returns to normal. Initially we believed the odd behavior was just another one of those weeks, but ~60 days later and this seemingly “odd behavior” seems to have stuck. We have been anticipating a ranking algorithm update for promotional giveaways for some time, but we had never anticipated that the update would have such positive effects.

Change Is Good (At Least This Time)

In order to explain the change in Amazon’s ranking algorithm properly, I feel it’s important to provide a brief backstory on how the algorithm allotted keyword ranking prior to the change. This will provide the context with which to understand the contrast.

The largest contributing factor to keyword ranking was sales (there are about 1,000,000 other things that contribute to a product’s ranking, but this is the largest and the one we will focus on here). Prior to the algorithmic change, what drove ranking for a particular word was largely the keyword which that sale was driven through. For example, if a customer searches “garcinia cambogia”, selects the product, and completes a purchase, Amazon would attribute keyword ranking boost for the product for the keyword “garcinia cambogia”. There would be little attribution for any other keyword associated with the product (ex. Fat burner, weight loss, etc.). Logically, it makes sense right? The more customers who purchase your product after searching a given set of keywords, the higher it will appear in organic search for that particular key term.

Fast forward to present day and we are seeing somewhat different results. Initially it may not sound like anything worth noting, but hear us out. Making adjustments according to the algorithm’s new rules can be a game changer, and we’ve seen it hundreds of times already.

We’ve always been told and known that the keywords in your product’s title is the most important and controllable field to place your product’s keywords. This is Amazon Private Label 101. Post algorithm change and that basic fundamental has become 100X more important. In the past Amazon boosted the keyword ranking for almost exclusively the keyword which drove the sale (Example, buying after searching the keyword “garcinia cambogia” provides a boost in ranking for only “garcinia cambogia”).

With the latest algorithm update, EVERY keyword in your product’s title AT THE TIME OF SALE is fair game to receive a MAJOR boost in keyword ranking!  This means that when running a promotional launch, granted you have a product title that is optimized for keyword maximization, you could find yourself ranking page one for 10+ high to mid-competition keywords relative to your product.  That means the ROI on promotional giveaways has skyrocketed! In the past, a targeted launch would allow a product to rank for a single keyword (up to 4 targeted keywords), whereas now we’ve run launches in mid-volume markets that walk away ranking page 1 for over 30 keywords!

Data To Prove Our Hypothesis

The team has been working hard to compile a massive amount of data to understand precisely how the new algorithm update is attributing keyword ranking. Running 200+ launches a day allows us to see exactly what is and is not working. We are breaking titles and bullet points down word by word to understand how Amazon is parsing the content and adjusting keyword ranking post-sale accordingly. I want to provide as much information as possible to help illustrate exactly how you can take advantage of the update, but one of our greatest assets is our massive aggregated data, so we don’t want to give away the farm. 🙂

Illustration 1: Product Title: “Fish Oil Pills, 180 Capsules by Healthy Brand”

This is not a particularly good title as I’m sure you can tell. In case you are unaware, the word “omega 3” is a very relevant keyword to the product. Let’s say we ran a healthy promotion to this product with a focus on the keyword “omega 3”. Prior to the algorithm shift, the product would have landed on page 1 for the search term “omega 3” just a few days after the promotion kicked off. Post-update, approximately 80% of the time, we see NO movement at all for the keyword because it was not in the product’s title or top few bullet points. We’ve tried using every URL on the market  the Heatseeker, Dynamic, Organic, etc., but no movement. We saw this many times. Their launch was not all for naught as the launch did produce page 1 rankings for other keyword variations found in their product’s title, such as “fish oil pills” and “fish oil capsules”.

Illustration 2: Product Title: “Best Gym Jump Rope with Bag For Men by Fitness Brand”

This is a great example of the degree to which rankings are being affected by the algorithm change. If we were to run a small promotion to a product with the above title targeting the keyword “jump rope”, we would expect to find the product ranking for the search term “Gym Bag for Men” (among 10+ other keywords). Yes, even though we targeted the “jump rope” keyword, because the title contains the keywords “Gym”, “Bag”, and “For Men” Amazon would push it to top of the ranks for that keyword phrase. Granted “gym bag for men” is not a high volume keyword. Finding your product page one for 10+ similar keywords, is great for collectively increasing your per day sales.

(The examples are both hypothetical but based on real data)

Crafting The Perfect Title

Now more than ever your product’s title, bullet points, and backend keyword submission need to be perfect; down to the character. Literally. Not including a single word in your title could cause you to miss out on rankings for a variety of keywords, which means missed sales. And those sales add up. Amazon has begun cracking down on listing character count limits, making things all the more difficult.

Analyzing hundreds of titles and thousands of keywords over the last two months, we have compiled a vast array of data which has allowed us to break down the perfect title composition to a science. Determining word placement and priority is crucial to maximizing your product’s keyword spread.

Let us put together the perfect title to maximize the keywords and keyword variations your product can rank for in Amazon search. We have the data, experience and creatives to craft a product title that will allow you to rank for the optimum number of keywords allowing you to dramatically increase sales!

Sign up for our Keyword Optimized Product Title Curation service now!

And for the first 50 signups we have a $50 off coupon for you.
Use the coupon: MAXKEYWORDS to take $50 off.

This Is Only Temporary | Get It While It’s Hot

I am quite surprised that the algorithm has been updated as so. Logically, it does not seem to make much sense to weight the characters of a product’s title so heavily in determining ranking attribution. This has led to some odd search results post-promotion. In my opinion there is nothing better in determining a product’s relevance than the keywords that drive a sale. Organically, a customer is not going to buy a jump rope if it shows up in their search for “gym bag for men”. They will buy when they search “jump rope” or “jump rope for men”, because they are relevant search terms for the product. Simple as that.

Because this seems like such an odd move and a miss of the mark, I imagine this algorithm shift will not last for very long. I don’t see how it can. As always, we will be meticulously tracking and analyzing every launch that passes through our system. If/when we see an algorithm shift, we will be sure to report our findings. We are successful when you are successful, and knowledge is more than half the battle.

With that said, the ability to rank for a large volume of keywords in a single promotion is here now, so take advantage of it! With the increased ROI due to increased volume of keywords being ranked from a single promotion, why would you allow this opportunity pass you by? Launches are more effective now than ever!

To help with the cost of running promotions using Viral Launch during this opportune time we removed our monthly subscription minimums and are offering a $50 coupon off for your next month of launches whether it be your first product or not! In addition to the coupon, we are providing free access to our account managers. In order to get the optimal results from a Viral launch, we highly recommend working with one of our account managers normally reserved for our largest sellers. They will work with you personally to develop the ideal launch strategy for your brand or product and help you execute with authority.

Get Launching Now!

Take $50 off your next month of launches.
Use the coupon: UPDATE2016.

To work with one of our account managers for free, simply shoot an email to launches@viral-launch.com to get started!

Warning Against Misuse

Although we have found products for less than relevant search terms inadvertently, make sure the keywords you place in your title abide by Amazon’s standards.

Take care not to violate Amazon’s Search and Browse Policy:

Misuse of Search and Browse: When customers use Amazon’s search engine and browse structure, they expect to find relevant and accurate results. To protect the customer experience, all product-related information, including keywords and search terms, must comply with the guidelines provided under Optimize Listings for Search and Browse. Any attempt to manipulate the search and browse experience is prohibited.

As we diligently track algorithm updates we will be sure to keep you updated, so you can continue to make intelligent and informed decisions!

We are constantly working to provide our clients and the community the best tools and opportunities to be successful in their Amazon businesses. We have a ton of fantastic tools and services in the pipeline that will allow us to help you grow and optimize your business in new ways. As Amazon becomes more competitive, sophistication and a focus to be the best is the only way to walk away on top and with profits in hand. We want to help you to do just that!

Wishing you the best!