Content focused on helping you increase your organic verified Amazon product reviews and seller feedback through Amazon’s internal email follow-up system.
As a company that zeroes in on all things Amazon, we’ve been tracking Amazon review policies and trends to keep sellers up-to-date in that area. Optimizing your review generation experience is a crucial aspect of maximizing your product’s full potential.
Whether about review generation, handling fake reviews, how to prevent negative product reviews, or the latest in Amazon’s terms of service about reviews, Viral Launch is here to keep you informed!
Stay tuned for the latest in Amazon review news and information with us!
By suspending familiar Amazon brands, Amazon sends a crystal clear message: fake reviews will not be tolerated on its platform.
Since late April, Amazon has suspended many notable brands that have made their name on the platform due to fake reviews. The list of noteworthy brands includes Mpow and Aukey, two brands that have dominated the Electronics category for years. HOMTECH, Atmoko, Tacklife, and Vtin are a handful of other Chinese-based sellers suspended.
Many of the suspensions went into place in late April, and the sellers remain off the platform weeks later in the U.S. marketplace and internationally.
As Amazon continues its increased enforcement of guidelines, it underlines the importance of staying with terms of service.
However, the suspensions of such major Amazon mainstays at once is new territory.
At the moment, the future of the brands is unknown. In all likelihood, the brands are seeking reinstatement by submitting a plan of action for correcting the matter. If this is a repeated issue, a ban could be in place.
For Amazon sellers, the incentive to generate plenty of favorable reviews is easy to provide trust to potential customers. As a result of shoppers seeing others have pleasant experiences, they’re more likely to complete a purchase.
While Amazon has automated much of the review generation process and taken many aspects of the process out of the control of sellers, Amazon sellers can take measures to maximize review count within terms of service.
For example, our Amazon Review Automation tool optimizes the review generation process by signaling Amazon to follow up with customers on your behalf. It’s TOS compliant, effortless to use, and up to 5 times more effective than traditional email follow-ups. Available as an add-on within the Market Intelligence Chrome Extension, it’s the best way to garner reviews without violating Amazon’s terms of service.
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The Amazon Early Reviewer Program, a popular way for sellers to earn their first five reviews, is entering its final days.
Effective immediately, enrollments in the Amazon Early Reviewer Program are no longer being accepted. Amazon confirms the discontinuation of the program within the Early Reviewer Program FAQs.
The Amazon Early Review Program proved to be a reliable, trustworthy way to generate authentic reviews by incentivizing customers to leave a review.
In 2016, Amazon updated its policy on reviews in response to a significant uptick in fake reviews. As a result, review generation became difficult, especially for new products entering the marketplace. In response, Amazon created the Early Reviewer Program to provide an option for new sellers to generate their first five reviews, with customers receiving small gift cards once they’ve left a review for a purchased product.
Amazon continuously innovates to improve the shopping and selling experience. Over the past several years, we have made numerous improvements to encourage purchasers to review products on Amazon. These initiatives, such as One Tap Reviews and Global Review Sharing have proven more effective in generating reviews than the Early Reviewer Program. Accordingly, as of March 10, 2021, we will no longer allow new enrollments in the Early Reviewer Program, and will stop offering the service to sellers currently enrolled in the program on April 25, 2021.
Amazon’s statement on the discontinuation of the Early Reviewer Program
Sellers looking to use the service are being notified via email that new enrollments are no longer being accepted. Enrolled sellers actively in the program have been notified of what this means for their business. The official message from Amazon can be seen below.
At the moment, it remains to be seen what the company has in store for future review generation. Just as the program was born in response to internal changes and seller response, there may be further changes to follow.
In an attempt to garner more trustworthy reviews, Amazon has increased efforts to amass reviews. As the company referenced in its statement, you’ve likely encountered more opportunities to leave reviews for your past purchases. Whether through pop-ups, emails or, native widgets, Amazon has taken on a more hands-on approach to reviews than in the past. As a result, less control over review generation has been in sellers’ hands.
New sellers looking to drive their first reviews may be tempted to circumvent Amazon’s terms of service. However, sellers who do so open themselves to account restrictions, suspensions, or even bans for violation of terms of service.
While review generation becomes increasingly difficult for new sellers with the removal of the Early Reviewer Program, options to assist your efforts do exist.
The importance of review quantity and quality can’t be understated when it comes to selling on Amazon. By generating social proof of the quality of your products from past purchases, you’re much more inclined to experience more sales in the future.
Did you use the Amazon Early Reviewer Program? How do you feel about the service’s discontinuation? Drop a comment below to let us know!
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As an Amazon seller you know first-hand how difficult getting product reviews can be; as well as how important they are to the success of your product. Reviews are the social proof that many shoppers ultimately base their purchasing decisions on. With feedback being so vital to a product’s performance, some sellers even resort to less-than-legitimate ways of generating reviews such crafty email follow-ups that contain manipulative messaging. Sellers may offer a free product in exchange for an “honest review” and some may even go so far as to buy product reviews through a third-party (these practices are against Amazon Terms of Service and could result in account suspension.)
Of course, not all sellers are violating ToS with email follow-ups that use these kinds of black-hat tactics. In the past, a legitimate email follow-up was arguably the best way to get real reviews from your customers. However, the rules around the type of language that is appropriate for email follow-ups changes frequently and staying on top of the current allowed verbiage is very difficult. Luckily, in Q4 of 2019, Amazon quietly released a feature within Seller Central that is disrupting this outdated method and offering much better results. Not to mention, this practice is 100% Amazon-sanctioned!
Amazon’s ‘Request a Review’ button
As some of you may have noticed, there is a new button located on your Order Details page within the Seller Central dashboard. You can find this by navigating to a completed order, clicking on “order details,” and then in the upper right-hand corner should be a button labeled “request a review.” This button will send an email, from Amazon, requesting feedback. See figure below.
Once this button is pressed, Amazon will prompt you with a few notifications as they send an email to the customer requesting a product review. The messaging is simple and straightforward allowing for quick feedback from the customer. The email customers receive allows them to simply leave a star rating (a 1-5 star rating with no written review) which greatly increases the likelihood of product feedback.
Reviews can only be requested on orders that are completed and can also only be requested once. This limits the amount of messages customers are receiving and prevents sellers from abusing this feature by spamming past buyers with emails. Shown below is an example of a product review email a customer might receive.
VL’s programmatic solution to requesting reviews
Since the “request a review” button is found within the orders details of each individual purchase, even medium-sized sellers would need to navigate hundreds of unique pages in order to request reviews for daily purchases. However, Viral Launch has automated this process with the release of Review Automation. As an add-on to the Market Intelligence chrome extension, VL subscribers will have the functionality of requesting reviews for all eligible orders with just a few clicks!
The first step is to grant permissions in order for the extension to function properly. From the “Manage Orders” page in Seller Central, click on the extension icon and follow the prompt to grant permissions. From there, you can begin requesting reviews in bulk for all of your eligible orders!
Click “request reviews” to have Amazon reach out to your customers on your behalf and request product feedback. Then just sit back and watch the reviews and ratings start flooding in!
With this new capability offered by Viral Launch, sellers are able to request reviews from individual orders without navigating into the order details for each. To simplify things even further, sellers can request reviews from all eligible orders within a specified date range! The extension will then denote which orders have a pending review request as to make sure sellers aren’t attempting to send more than one email.
What impact will Amazon’s ‘Request a Review’ button have on my business?
There are several ways this new feature will impact sellers. Converting sales into reviews has never been easier so it’s something everyone should be taking advantage of to help better their product’s positioning in the eyes of potential customers. Our take on the impacts of this update are as follows:
Email follow-ups will quickly become old news…
Review rates from email follow-ups have always been very low and relatively ineffective compared to the early results of Amazon’s new ‘Request a Review’ button.
New products will be able to build a solid review base much more quickly…
With review rates being up to 5x higher than traditional email-follow ups, new products will gain traction in their markets and become legitimate competitors.
Review counts for high-volume products will skyrocket…
While new products will find it easier to build an initial base of reviews, top sellers will see review numbers increasing at an exponential rate.
Average product star ratings will begin to improve…
Since feedback is often left when a shopper has a negative experience, the ease of leaving a 5-star review will balance out the average rating on less-than-stellar products.
A study done by Marketplace Pulse is reinforcing some of our theories around the impacts this new feature will have. Since September (when the ‘request a review’ button was added) the Amazon listing for Apple Airpods has increased its number of reviews from less than 3,000 at a 4.4 star rating to over 38,000 with a 4.6 star rating! Since peak Q4, this listing has been generating over 600 product ratings/day. Another interesting thing to note is that the majority of feedback left has been in the form of star ratings without a written review. The screenshot below comes from a Marketplace Pulse article analyzing the rate at which Apple Airpods have received reviews vs ratings. As illustrated, it’s easy to tell that shoppers are much more inclined to leave feedback on past purchases if the process is simplified down to just one click.
How can I get this awesome functionality?!?!
For those of you with a current Market Intelligence subscription, you can access this new review tool now at no extra fee. So log into Seller Central today and start building reviews at 5x the rate of your outdated email follow-up!
For anyone without an active Viral Launch subscription, don’t worry! For a limited time, we’re offering a subscription to Market Intelligence and Review Automation for only $10/month when you use coupon code REVIEWSPLEASE at checkout! This discounted offer will only be available through 3/7/2020 so click here to subscribe today!
Is Amazon removing reviews? The Amazon FBA landscape is changing FAST. Far faster than we’ve ever seen. And I wouldn’t bet on it slowing down anytime soon. It’s those brands that are willing to embrace change, adapt, and play by the new rules that will always come out on top.
Possibly the hottest topic for sellers—and the area that is seeing the wildest changes right now—is Amazon’s review system. We’ve identified six major review changes over the last couple of months. Some of them have had devastating effects on brands.
Without any formal statement or direction from Amazon on policy or structural changes, we in the seller communities are (classically) left in the dark wondering what’s going on. Some of us are asking what we’ve done wrong, and all of us asking ourselves what’s the best way to move forward.
As always, the Amazon seller forums and Facebook groups are running wild with speculation and questions as to what’s going on with the latest review changes, and few truly have a grasp on the magnitude of some of these changes.
If you’re at all familiar with Viral Launch, you know we are a data-driven company. And you know that we love to answer questions and solve problems with vast amounts of data (I mean how else? 😉 )!
Change 1 of 6: Amazon Removing Reviews or The Great Amazon Review Abduction of 2018
Some of you have likely heard of or experienced a brand or product where Amazon was removing reviews over the last month or two. You—like everyone else—were probably asking yourself questions like, “How widespread is this?” and “Have other sellers lost as many reviews as me?”
We had the same questions. So our engineers started crunching the numbers. And here’s a glimpse of just how widespread Amazon’s latest review removal was. We should note that we are still working through the data to try to make it as clean as possible. There are a lot of moving parts when it comes to reviews, including changes and discrepancies in variations.
For each top-level category in the Amazon US market, we looked at the top 10,000 best selling ASINs with at least 90 days of history. From that set of products, we looked at how many of the listings lost reviews, which listings lost the most reviews, and how many reviews the category lost as a whole.
Here’s a summary of the report showing just how huge and far-reaching this review abduction is:
Reviews Removed between May 1 and May 31
Top 5 Categories with Highest Number of Reviews Removed from May 1 – May 31:
Top 5 Most Affected Categories by Percent of Listings Affected:
Cell Phones & Accessories:21.08% of the top 10,000 listings had reviews removed
Camera & Photo:19.43%
Health & Household:17.66%
Sports & Outdoors:17.39%
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The category that lost the most reviews was Cell Phones & Accessories with 2,108 of the top 10,000 listings losing 324,423 reviews. That’s the total number of reviews that we saw Amazon removing between May 1st and 31st. When accounting for the reviews that sellers regained (organically and otherwise), the category still came out with a net loss of 185,302 reviews.
The single listing that lost the most reviews in the Cell Phones & Accessories category was this Pansonite 3D VR Glasses. The listing lost 10,202 reviews taking them down from 10,339 reviews to just 65 reviews at its lowest!
The category that was hit second hardest was Health & Household with 1,766 of the top 10,000 listings losing 305,777 reviews. Accounting for reviews gained and re-gained, the net loss for the category was 177,324 reviews. Of the 10,000 Heath & Household listings we analyzed, the single listing that lost the most reviews was this Etekcity Digital Scale (B073W64CY8) which lost 13,999 reviews.
You can see the spikes and drops in their review count using Market Intelligence. It’s crazy to look at the review graphs for some of these listings that lost a ton of reviews. You can see where Amazon removed the majority of their reviews and that they quickly got them back. Then Amazon removed them again, and the seller recovered the reviews again. This Etekcity Scale is an excellent example!
These graphs show you just how crazy things are right now. You can see these sellers fighting for the life of their listings. Losing that many reviews changes a product’s star rating, drastically affects the product’s perceived popularity, probably forfeits Best Seller and Amazon’s Choice badges, and just, in general, destroys a listing’s credibility, which we know affects sales.
Change 2 of 6: Reviews Being Blocked.
*The specifics of this section seem to currently be in a state of change, so depending on when you are reading this, it is possible that changes may have come about. Some of the tests were limited in scope as we wanted to leave reviews in an ethical fashion. The concepts and context are what’s most important.
From our perspective, this was the scariest change of the six we’re listing here.
To summarize, Amazon seemed to have put proverbial speed limits in place when it comes to review acquisition velocity. For the month of May and into June, it seemed as though Amazon was limiting the number of reviews a product could obtain in a day. If you exceeded the threshold/speed limit, the product would be punished with a review block for some period of time ranging 3 to 7 days.
Two very interesting facts from this finding:
1) unverified and verified reviews were treated separately
2) the review limit was a static number.
Let me explain.
After a bit of testing and observing, we noticed that receiving 3 unverified reviews in a day would cause Amazon to block the ASIN from receiving any additional unverified reviews. Similarly, after receiving 6-8 verified reviews in a day, Amazon would block the ASIN from receiving any additional verified reviews. And customers would see some form of this message:
PRO TIP: Unverified reviews are reviews in which the reviewer has not purchased the product on Amazon, or has purchased with a heavy discounted code
From what we could tell, the first time a review block was initiated, the product was put on a 7-day review block (for both verified and unverified reviews). We believe that during this time Amazon conducted an audit, combing through the account to try to develop an understanding of the authenticity of the reviews. We believe Amazon would look at things such as the content of the seller’s email follow-up sequence, the referral path of the reviewer, etc. If everything checked out, the product’s review block would be lifted (meaning it was again eligible to receive reviews), and if things did not check out, the account was suspended.
But passing the initial suspension did not mean you were completely in the clear! The majority of products that continued to exceed the Amazon imposed speed limit would have the review block reinstated. If a product reached the limit of 3 unverified reviews in a day, it would be blocked from receiving any additional unverified reviews. But it could still receive verified reviews. Similarly, if 6-8 verified reviews were left in a day, then the ASIN would be blocked from receiving additional verified reviews. These blocks seemed to last for 1-3 days at a time. We saw several listings cycle through this process multiple times.
For our clients with products selling 1,000+ units per day, receiving 6-10 reviews in a day is not uncommon. It was quite surprising that Amazon would choose to use a static number versus a percentage of sales. And it creates a very frustrating experience for sellers.
This review blockage was not exclusive to ASINs offered by third-parties. Many of Amazon’s own high-volume products had review blocks in place at one point or another.
At the time of this posting, here is a high volume product (#3 best seller in Beauty & Personal Care category) that currently has a block in place for unverified reviews. When you click on the star rating, you will see a pop-up stating that your review cannot be accepted at this time.
While review blocks are still happening, from what we’ve observed, as of mid-June, there have been far fewer than in May. We don’t yet have the answers as to why. Perhaps Amazon has adjusted the speed limit to a percentage of sales rather than a static number. Maybe they decided that one account review analysis was enough. Only time will tell.
We are grateful to Amazon for stepping up their game in terms of monitoring and enforcing the rules when it comes to reviews. A lot of the existing rules harm the ToS-abiding sellers while bad actors gain a competitive advantage by cheating the system. We really hope that, at the least, this is an indication of Amazon beefing up security and enforcement of their inauthentic review policies and programmatic monitoring.
Why this change was so scary.
This change challenged some of the fundamental dynamics of being a third-party seller on Amazon. The very reason our customers have been able to build successful million-dollar businesses (and sometimes tens of millions of dollars) is they are able to develop competitive advantages in their market. Those advantages range from the ability to drive keyword ranking in organic search results, drive better conversion rates through product photography and better listing copy, having a better product and so many others.
A seller’s ability to drive quality reviews faster than their competitors is an important advantage in a savvy seller’s toolbelt. Being able to drive reviews faster than your competition allows you to enter an existing market with 0 reviews, strategically drive reviews to catch up with competitors that may have hundreds or thousands, and achieve maximum sales potential. If you and your competitors were restricted to driving no more than 10 reviews per day, it would be impossible to catch up to existing players and obtain a relatively competitive number of reviews in a market, which could severely inhibit your ability to ever drive meaningful sales volume in that market. If this change came to fruition, it would not be as impactful if Amazon made the systemic review change we anticipate them to make, which we talk about in a podcast episode here.
The opportunity for success as an FBA seller exists in the competitive advantages. Any erosion of opportunity for competitive advantage will make it more difficult for new products and new sellers in existing markets. We firmly believe that the high degree of competition on Amazon has been key to Amazon’s success as well as our clients’ success, so any potential infringement on that is intimidating.
Change 3 of 6: Reviews Split By Variation
The way that reviews are being attributed to variations is also changing. It used to be that if you had a listing with variations a, b, and c, the reviews for each of those variations would be aggregated for a total review count and star rating that applied to each variation on the listing. So the total number of reviews for the each ASIN would be the same. That means if someone bought your purple flashlight and left a review, that review would apply to the red variation, the black variation, and the green variation.
Not so in the new world of Amazon reviews! Amazon is slowly making a switch in the way that it handles reviews on listings with variations. Instead of applying a review for a variation to the whole listing, if someone leaves a review for, say, that purple flashlight, it will only show up on the purple flashlight variation.
So as a shopper is clicking through the product variations, the star rating and the review count under the title will change. That means if no one has leaves a review for your green flashlight yet, it will show up as having no stars and zero reviews!
Here are a few examples:
This change in the way that Amazon is handling reviews for variations also means that if someone does finally leave a review for your green flashlight and it’s a 1-star, your rating for that variation is going to be really low. Even if you have a 5-star rating for the other variations. This is potentially bad news for sellers. It means that every variation you have is going to have to be top quality. And your strategy for providing stellar customer support and preventing bad reviews has to be good.
Change 4 of 6: Seller Feedback Lost to a New Rolling 12 Month System
Have you ever jumped in your car to go somewhere and realized that you don’t have your cell phone with you? You run back inside and spend the next 15 minutes tearing your house apart trying to find it? Yeah. This is nothing like that.
This is like realizing you don’t have your cell phone, and running back inside to look for it except now your house is gone. And so is your cell phone, which you left on the kitchen counter by the way.
Seller feedback is being moved into a rolling 12 month system. This new system is especially significant for Retail Arbitrage, Online Arbitrage, and Wholesale people. Seller rating is a big part of what allows RA, OA, and Wholesale sellers to win over customers.
You know how when a shopper clicks on New (10) from $5.90 they are taken to a page with all the offerings on that listing. And each of those offerings is being sold by a seller with a rating. Well now instead of seeing that seller’s overall rating, Amazon is showing customers a rating from “over the past 12 months.”
So if you got four 1-star reviews in the last 12 months, those hold a lot more weight than they used to. Let’s say you used to have 2,000 seller reviews and 5 of them were 1-star reviews. That probably wasn’t pulling down your overall rating too much.
But now that Amazon is only looking at that last 12 months, it’s only looking at the last 500 reviews that you got. And four of those 1-star reviews happened during that time. Now you’re feeling those 1-star reviews in your rating.
But this change is not happening across the board. We’ve only seen certain seller accounts where the change has been implemented. So if you haven’t been affected yet, consider yourself lucky. This inconsistent introduction of a new system could end up being totally unfair to those sellers who have been pushed in already and whose star ratings may look less favorable than their competitors who are still part of the lifetime review system.
Under the rule of the new 12-month rolling reviews, consistency is the name of the game. You have to deliver an awesome customer experience with every single product on every single order if you want to be among the top-rated sellers on the platform.
Amazon has been purging their Top 10,000 reviewers, banning them from the platform. In the subreddit The Great Amazon Purge, you can track how many reviewers have been removed so far. The subreddit has actually been tracking the number of removed Top 10,000 reviewers since February of 2016.
At the time of this posting, 4892 of the Top 10,000 reviewers have been removed.
Change 6 of 6: Suspension Changes And Account Bans
While the majority of Amazon sellers cite their number one fear as having their privileges revoked from selling on Amazon, we have very rarely seen this actually happen in the private label world (and for context, it was one seller of the 10,000+ we’ve worked with and was due to continued review manipulation). An Amazon account suspension is incredibly scary and can be devastating to monthly financials too. From our limited experience, intuitively, we’d guess the average account suspension lasts no more than a week (would love some data on this if anyone wants to share!). From our sources, there is a new rule for suspensions due to review manipulation, and it comes in at whopping 21 day minimum suspension! That is tough!
From what we know, if there is an additional review manipulation infraction, the seller account will be BANNED. The kiss of death. Unfortunately, we’ve seen this happen to two major accounts and I imagine many others (we did not dig into the data around account suspensions/bans, we’ve merely heard of these instances through the grapevine). Unfortunately, we do not have any specific information around the why behind these accounts being shut-down by Amazon.
How To Move Forward With Reviews
The problem with any definitive suggestions in moving forward on Amazon, especially when it comes to reviews, is that we are not 100% confident in where the line of appropriate behavior versus non-ToS compliant behavior falls. If all of our questions could be answered, or the ToS was completely comprehensive, then as a company, we’d feel much more confident in providing a “best review strategy”.
The short answer is that right now, we suggest being conservative in your review acquisition strategy. This is especially our advice if your account has been suspended due to review manipulation. Over the next few months, we’ll start to develop a better conceptual understanding of what Amazon deems acceptable and what they view as unacceptable.
Some account managers for our largest clients have even made the suggestions to stop sending all email follow-ups that mention the words review, feedback, etc. We are not saying that well-worded email follow-up sequences will lead to suspension, we just want to provide you with as much information as possible so you can make the decision about what activities to leverage in your review acquisition strategy.
It should go without saying that as a company, our suggestion is to abide by Amazon’s TOS when it comes to obtaining reviews. Knowing exactly what is and is not within TOS is another question. We still see many sellers participating in review groups (predominantly those in Facebook groups), and we cannot encourage you enough to stop this. We have strong evidence that a number of these groups have had the brands participating in these groups suspended. For those that are unfamiliar, there are secret Facebook groups in which a buyer offers to purchase a product at full price and leave a review, and the seller reimburses the buyer through a payment provider such as Paypal.
As our understanding of what is/is not acceptable in terms of review acquisition strategies, we will be sure to post updates. Reviews are a critical component of Amazon success and can be a major competitive advantage. We want to make sure that you are best equipped to avoid unintended suspensions and gain a competitive advantage with the most powerful, yet TOS compliant, review strategies available.
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Reclaim lost product reviews and drive more clicks to your product.
Let’s start with the cold hard truth… something you don’t want to hear.
But it doesn’t change the facts.
Unless you’ve spent billions on branding (think Apple, Google, Under Armour, etc.) Amazon shoppers are unaware of your brand.
But buyers don’t care if they purchase from an unknown brand called ACME solutions… so long as the product works, they’re happy.
Customers want to find the best product and buy it.
But you have to make certain your Amazon product:
Ranks high on Amazon
Is good quality
Has great reviews
More reviews help drive clicks and conversions.
But even with a good product, things can turn disastrous.
My friend, let’s call him Alan, bought a vehicle cell phone adapter on Amazon.
Alan installed the adapter… and it broke within a few days.
He was furious and was about to leave a negative Amazon review… when he noticed an email from the seller asking if he was satisfied.
He was not, told them so, and received his replacement a couple days later.
What had happened is the seller received a bad batch of products.
Thanks to the emails, the seller resolved their customers issues.
Alan was grateful and wrote a positive review.
One simple mistake could have landed the seller a negative review… but they acted first and made it right.
This is how you get more reviews.
This is how you get more sales.
Without reviews you’re stuck in the land of minimal Amazon sales … groping in the dark.
An email follow up can greatly enhance your reviews and pump steroids into your sales.
So, here are some email follow up tips for more reviews.
1. The Subject Line Is King
This is the most important part of your email… and it’s the most vulnerable.
It’s like junk mail.
You sort through all your mail and pitch the junk without opening it… right into the trash.
The same goes for email.
Buyers can delete your email before opening it.
It’s why you have to craft a convincing subject line.
But please take time to write your subject line.
In print, the headline is what people read first; in email it’s the subject line – what buyers see in their inbox.
David Ogilvy said, “On the average, five times as many people read the headline as read the body copy.”
UpWorthy writers must create 25 different headlines before publishing their article.
Pull out your paper and start writing subject lines.
It doesn’t matter how bad they are, just start writing, and pick the one you believe will resonate with your audience.
2. Your Body?
I’ve seen this time and time again.
A seller emails a lengthy sob story about how they’re a small company that needs reviews for more sales.
Yeah, buyers don’t care… they don’t have a relationship with your brand.
You had the product they wanted and they bought it… that’s it.
Please remember, your customer’s time is valuable so make the email as easy to read as possible.
Keep it short and include the product image to jog their memory.
3. Does your Call To Action tickle their fancy?
Does your email link to your review page?
Do you include a colorful button that stands out from the rest of your email?
Does your Call To Action (CTA) move buyers to leave a review?
Answer no to any of the above questions? You’ll receive low review rates.
But don’t fret, here are a couple good CTA examples:
Ask a simple question
What is your opinion?
Leave your review here
4. Always Split Test
No matter the number of emails we’ve written for clients, we always A/B test emails to find the highest conversion.
Sometimes what we think should work, falls flat, and so we try something new.
Split test the subject line first to gain the highest open rate… then you can test the body to uncover the highest click-through rate.
5. Tools To Use
We’ve tested a multitude of Amazon email platforms, and our favorite, thus far, is Feedback Genius.
It allows you to target past buyers, and email customers based upon their specific product purchase (links to an ASIN).
6. Save Yourself Some Time
Yes, you can save yourself some time.
Instead of writing out all your emails, creating a CTA, linking your ASIN, and testing every email, we can do it all for you through Review Booster.
Start increasing your reviews today with Review Booster
Update: Since Amazon has started to slow down the communication between buyer and seller with their global blacklisting feature, we found it best to no longer offer Review Booster since the results are no longer as impressive as in the past.
“The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.” – Warren Buffett
Imagine a daily stream of organic Verified reviews pouring in each day. Not the kind of reviews you get from giving away your product at a discount. I’m referring to the kind of reviews you get from people who pay full price for your product. Imagine the stream of reviews, plus a negative review shield deflecting customers who have a poor experience with your product. Sounds too good to be true doesn’t it?
No, it sounds like a fully optimized email follow-up sequence!
Email follow-ups are the easiest low-hanging fruit that we see sellers not taking advantage of. Email follow-up services are relatively inexpensive, and implementation is a one time setup.
Reviews Are Your Competitive Advantage
Reviews are absolutely crucial to your success on Amazon. You need reviews to drive clicks, conversions, and ultimately sales!
Time and time again we see seller’s achieve keyword ranking but they fail to drive sales, because their competitors have so many more reviews. The customer perception is that the products with more reviews have more reviews because they are superior.
If listing A has 2,000 reviews, and listing B has 275 reviews, all things equal, which are you more likely to click on? On top of that, Verified reviews play a major role in determining the average product rating compared to unverified reviews. (For those who don’t know, verified reviews are reviews left by a customer who purchased at roughly a price greater than 50% off. )
So what keeps new competitors from sneaking up and quickly taking your sales? They have to put in the time, money, and resources to catch up to you in reviews. This is what Warren Buffett calls a moat. You want to expand that moat as quickly as possible so competitors cannot get to you! An email follow-up sequence is the hands-off approach to doing just that!
The thing is, you can’t just send an email asking for a review. Its quite a bit more complicated than that. There is a science to it. Achieving results requires a very specific approach. We’ve split tested hundreds of review follow-up emails for our clients and boiled the system down to a series of best practices that help us get the best results possible.
We don’t want to give away all of our trade secrets, but here are a couple of quick tips:
Two email sequences work best.
Provide a tip for your customer to improve their experience with your product and brand.
Provide concise calls to action.
Like we’ve said over and over, we are hyper focused on helping entrepreneurs grow their businesses. Review boosting email follow-ups are the one tool you NEED in order to reach new heights of success now and in the future.
To improve your organic Verified reviews and increase your competitive advantage, we have a 35% off discount, but only for the next 24 hours!
Whether you use our service or not, please take advantage of the benefit of email follow-up sequences. It is simple to implement and is only going to improve your business. If you would prefer to use our service, we would love to help put together an optimized sequence based on our knowledge, data and experience.
We will be back tomorrow with another great deal!
Wishing you the best in all your entrepreneurial endeavors,