Helping Amazon Sellers Source, Launch, and Dominate
Category: Amazon Data Trends
Did you know Amazon is responsible for roughly half of all ecommerce? Our trove of Amazon data helps track trends, and we like to have some fun with that data.
This is where we’ll share data about trendy products that have gone viral, holiday trends, and interesting consumer insights. Diving through Amazon data doesn’t have to be a dry exercise! There’s plenty we can gather for seasonal consumer trends. With Viral Launch’s vast collection of Amazon data, we’ll share some fun facts here.
Whether it’s tracking the hot new seasonal item for the holiday season or the performance of the hottest products gone viral, we’ll keep you posted with some quirky posts. Check it out!
Spooky season is upon us! Here are a few of the standout Halloween trends, as told by Amazon data.
Happy Halloween! It’s that time of the year to hit up haunted houses, carve those pumpkins and pass out handfuls of candy to the trick-or-treaters celebrating the horrifying holiday.
Halloween staples such as superheroes, iconic horror villains and fabled figures deliver that distinctive fall feeling. From the scary to the cute to the funny, Halloween is a choose-your-own-adventure when it comes to dressing up. But every year, Halloween trends serve as a time capsule as to what captivated people through pop culture.
While one of the more fun holidays, make no mistake: Halloween is still big business. In 2021, Americans spent around $10.14 billion in one way or another for Halloween. Analysts expect that number to grow in 2022 to an estimated $10.6 billion.
At the intersection of pop culture and business is Amazon, where millions are spent on costumes, candy, decorations and anything else to add to the spooky spirit.
Utilizing search volume estimates and sales data from Viral Launch’s Keyword Research and Market Intelligence tools, let’s take a look at the hottest Halloween items of 2022.
It should be noted for context that the graphs displayed below will appear lower this year than in previous years due to the numbers being a rolling average of the past 30 days.
It’s the season of the witch
It should be no surprise that this time of the year brings the witching season. The most popular search on Google ranks as one of the most popular searches on Amazon as well. With a rolling average of 100,000 estimated searches over the last 30 days, it’s already more searched than any year before 2021.
As the last-minute shoppers continue to come in and the heart of Halloween shopping season becomes a larger chunk of the weighted average, it will challenge 2021 for one of the witchiest Halloweens yet.
Even amongst superheroes, Spider-Man reigns supreme
Who doesn’t want to be a superhero, even just for one night? Kids and adults alike love putting on their cape and gear of their favorite superhero or supervillain and celebrating Halloween.
But in 2022, the popularity of one superhero stuck out.
Spidey senses are tingling on the web, or at least on Amazon. While the margin may surprise, Spider-Man’s popularity should come as no surprise. The three highest-grossing superhero movies of all time (Avengers: End Game, Avengers: Infinity War, and Spider-Man: No Way Home) all feature Spidey. Additionally, 2018’s Marvel’s Spider-Man video game ranks third on the list of best-selling PlayStation 4 games of all time.
A series of record-setting movies and video games over the past few years shows Spider-Man stands as popular as ever, skying high above the rest of his superhero buddies and counterparts with a solidified status as one of the most popular Halloween trends.
Stranger Things enters iconic status
In today’s state of the world, it’s likely more difficult than ever for pop culture phenomenons to exist with staying power. Today, a younger person likely has as many streaming app subscriptions as their grandparent had television channels to choose from. And that’s not even counting the millions of videos on Youtube you can watch (with ads, of course) for free.
However, Netflix’s Stranger Things appears to have entered the zeitgeist in a way few, if any, new programs have matched. After an almost three-year hiatus, the sci-fi fiction series returned in a major way in May of 2022.
Even as the show entered the mainstream, 2022’s season 4 clearly took the fandom to a new level. After seeing the show catapult Kate Bush’s Running Up That Hill song and Metallica’s Master of Puppets album back on the Billboard charts by merely being featured on the show, it only makes sense that the show would make an impact on Halloween.
More treats than tricks
For trick-or-treaters looking to fill up their sack with sweets, you’re in luck. If the estimated search volume is any indicator, this Halloween appears primed to be a gold rush.
Searches for “candy variety pack” are at the highest level since we began tracking search volume, and likely the highest ever on Amazon. Top searches for specific brands of candy include Reese’s Peanut Butter Cups (37.9k), Skittles (36.1k), Twix (14k), and Snickers (13.5k).
With a solid assortment of sugary goodness available for the taking, there’s something in store for every trick-or-treater’s taste buds.
Spreading the holiday spirit with scary scenery
People are flocking to Amazon like never before for Halloween decorations. With 590k estimated searches over the past 30 days, the volume eclipses last year’s all-time high of 558k searches for “Halloween decorations outdoor”.
The chart’s repeating peaks and sustained valleys are perhaps the perfect representation of product seasonality.
While the number will likely increase as the average includes a time period closer to the holiday, it’s notable that the last two years have more than doubled the pre-pandemic tally of 246k in 2019.
Key Halloween 2022 takeaways
In addition to checking in on the hottest Halloween trends that make this year unique, we can learn quite a bit about the broader Amazon market with this information. With many Halloween items at or near all-time highs that dwarf search and sales results from pre-pandemic levels, we can make a few inferences as to why.
Just four years ago, Amazon reported passing the 100 million Prime members mark. Today, that number sits above 159 million. The pandemic certainly pushed people to Amazon more than ever, as businesses closed and Amazon became essential to many.
Seasonal products certainly aren’t for every seller, but the market for seasonal products on Amazon provides more opportunities than ever.
As we move into the busy holiday season, we’ll only learn more about Amazon’s status in the world of commerce and just how dominant the marketplace can be.
As the world recovers from the global pandemic, eCommerce is adjusting yet again to the modern landscape. We’ve seen some interesting Amazon selling trends in 2021, as merchants find new ways to stay ahead of their competition and leverage Amazon’s expanding offerings.
Now, as we near the end of 2021, let’s take a look at some key tips for selling on amazon to keep in mind for 2022.
Inspect Sample Goods Before Switching Manufacturers
Poor product reviews break listings. 89% of buyers read product reviews as part of their customer journey; you can’t afford to lose consumer trust by accumulating bad reviews. If your products have a bad reputation, you will have trouble selling them to just break even.
So, be sure to order and inspect samples from manufacturers beforehand. If you’ve been using a supplier for a while, don’t drop the ball by compromising your vetting process; it takes one wrong delivery to ultimately tank your customer reviews. Another thing to learn for 2022.
Take Advantage of Amazon’s Expanding Branding Features
Amazon’s Brand Registry gives sellers more control over their products and brand representation. The program is easy to join, and here are a few reasons why you might want to consider it (other than the fact that it’s free):
Increase product sales and conversions
While you may not notice an immediate change in your bottom line, Amazon’s Brand Registry actively works to remove fraudulent listings and delist third parties that are fraudulently using your brand’s name.
Reducing fraud is vital to building trust in your brand and driving conversions. Otherwise, if buyers unknowingly purchase a knockoff, it may reflect poorly on your brand’s image. You can use the registry to report any perceived violations and have infringements removed.
Take back control over your product’s information
Sharing accurate, valuable product information is vital to building customer loyalty. It’s essential to avoid misleading prospects and help them understand precisely how your product can benefit them.
Unfortunately, third-party sellers may not honor your core values and alter your descriptions, spreading misinformation. You can’t avoid third-party sellers either, because they make up for more than 50% of Amazon sales.
Fortunately, Amazon’s Brand Registry gives sellers more control over how products are described in the listing. After submitting your product and company information, Amazon will regulate any third-party attempts to alter them, preserving the key information.
Beyond these measures, the Brand Register protects brands against more complex fraudulent efforts as well. For example, some third parties may use your company logo or information to sell their own knock-off products. Amazon’s Brand Registry combats these malicious activities by:
Removing listings that use your company logo or trademark on products that aren’t yours.
Images need to be removed with trademarked information/items that don’t represent your company.
Removing fraudulent listings that use your brand’s information.
Learn and implement this for 2022.
Access the Sponsored Brands Feature
The Brand Registry unlocks your access to Amazon’s Sponsored Brands Feature, which is an ad format that lets businesses promote up to three products. It also allows you to include your company logo and brand name, which is great for raising brand awareness if you’re selling on Amazon.
A big draw for using the Sponsored Brands feature is that your ad will appear at the top of search results, even above “Sponsored Products.”
Stay on Top of Amazon’s Evolving SEO Algorithms
Paying attention to Amazon SEO is vital to increasing your listing’s visibility and ensuring prospects can easily find you. In a nutshell, Amazon SEO’s purpose is to help consumers buy, so the algorithm works to meet this goal.
When a consumer searches on Amazon, the algorithm quickly determines which product listing has the highest likelihood of fulfilling the searcher’s needs. In other words, Amazon’s SEO algorithm needs to figure out which listing has the highest ‘purchase likelihood’.
Similar to Google on-page SEO practices, there are technical steps you can use to improve your product ranking, including the use of keywords, images, and optimized titles and descriptions. But, to beat out the rigorous competition and rank at the top of Amazon search results, you need to convince the algorithm that consumers are ready to buy your product.
That’s where the A10 (formerly known as A9) algorithm comes in. Amazon’s algorithm undergoes continuous updates, with the ranking factors adjusting slightly every six months or so. Thus, staying current with the evolving algorithm is important to keep your product listing at the top. Keep this up for things to learn for 2022.
Amazon’s A10 algorithm, in general, prioritizes two core criteria for ranking:
The number of customer reviews
Your sales rank, which includes details like how many customers are searching for your product and buying it
It’s important not to get bogged down by the algorithm’s technicalities. Sure, it’s updated regularly, but its core working and objective remains the same: to help customers buy what they need. This intention means sellers should focus on optimizing their offerings for customers.
True to Amazon’s MO, you’ll notice that the two core criteria behind the A10 algorithm are geared towards customers. The algorithm reflects Amazon’s commitment to delivering the best customer experience. By sharing this commitment i.e., keeping customers happy and meeting market needs, you can drive your search ranking up.
Have Both a Vendor and Seller Account
Many growing businesses struggle to decide between having a vendor or a seller account, because each offers unique pros and cons. But what if you could combine the best of both worlds? Turns out you can—Amazon doesn’t restrict sellers from having both accounts.
By having both a vendor and seller account, you can complement sales efforts and mitigate restrictions. For example, seller accounts usually get fewer sales because they lack the “sold by Amazon” endorsement, so having an additional vendor account can increase your bottom line.
Retailers can also leverage the advanced analytics and flexibility of a seller account to help launch new products. Generally, Amazon is hesitant to promote new vendor products because they lack performance information. So, you can do the initial heavy-lifting and sales testing from your seller account and eventually use the analytics to encourage Amazon to endorse the item from your vendor account.
Invest in Good Customer Service Mechanisms
Amazon’s commitment to customer service and delivering the best customer experience is a critical driving factor behind the eCommerce giant’s success. Amazon sellers can take a page out of the megacorp’s book and improve sales by committing to good customer service.
Ecommerce gives merchants access to a full suite of data, analytics, and meaningful insights to tailor marketing efforts and optimize the customer experience. However, without the right systems in place, your support team won’t be able to leverage the data to your brand’s benefit.
Thus, it’s important to invest in good customer service software solutions. For example, you might want to consider using email automation to deliver automated updates, like shipping notifications or order verification.
Additionally, it’s vital to invest in tools to centralize information to maintain customer satisfaction. If customers receive unsatisfactory answers or varying responses across channels, they become frustrated and confused, reducing your FCR (First Contact Resolution) rates. With a centralized knowledge base, you can resolve customer support requests faster and more accurately. Learn this for 2022.
The core best practices for Amazon Sellers don’t change. Whether you look at 2010 or 2021, successful sellers prioritize customer-first experiences, strive to deliver value, take feedback seriously, and leverage tools to optimize their operations.
As we break into 2022, it’s important to remember that these objectives won’t change, but the means to achieve them might. For example, SEO algorithms are continuously evolving, and new technological developments help businesses optimize their operations in new ways. Therefore, staying up to date with these advancements and trends is vital to keep your brand relevant and successful.
To sum things up to learn for 2022, don’t forget to:
Weigh your options out with Seller and Vendor accounts, and see if it’s beneficial to use both.
Invest in centralized knowledge and automation to deliver better customer service.
Leverage Amazon’s robust branding features.
Keep up with the latest Amazon SEO updates.
Inspect your products as they arrive.
And don’t forget to put your customers first!
Jake Rheude is the Director of Marketing for Red Stag Fulfillment, an e-commerce fulfillment warehouse that was born out of e-commerce. He has years of experience in e-commerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.
How you can make the most of the newest Amazon keyword: Squid Game.
As most of the world knows, Squid Game was released by Netflix on September 17th, 2021. Not even a month into its release, it is the number one watched show on Netflix. Plus, it is the streaming platform’s most watched tv show in its history. What once was a keyword no one has heard of before just 3 weeks ago is now one of the largest keywords on Amazon.
As you can see in the image below, “Squid Game’s” keyword phrases dominate halloween costumes and costumes in general. It is on trend to be the halloween outfit of the year. Similar to the Harley Quinn costume in 2016 with Suicide Squad. It is fascinating to see how quickly keyword trends and phrases pop up. This verifies again that it is vital for Amazon sellers to stay up to speed on social trends. If you are able to get involved with selling early, you can make thousands of dollars quickly and efficiently with not much competition.
Squid Game reaches beyond Netflix
Alongside costumes becoming a trending search on Amazon, Vans saw a 7,800% increase in sales of white slip on vans. They’re the TV show’s premier shoe with an increase in sales across the globe. Netflix, Vans, and those selling track suits are on par to make big bucks in 2021.
The trend continues.
According to our Keyword Manager and Research tools, Squid Game Costume has over 500,000 searches starting in October. In September, it only had around 50,000 searches. Those who were in the selling game that early were the first to make big bucks on those searches. It is still not too late. Our data shows that the search volume will most likely continue to trend upwards till about October 31st. After halloween, search volume will more than likely drop off.
What is next after Squid Game?
As the movies Marvel’s Eternals, new episodes of Netflix’s Bridgerton, and Spiderman: No Way Home are coming out later this year, it is important to keep in mind that these will open up avenues for more selling opportunities. Try to get involved in these early before they skyrocket in keyword trends like Squid Game.
With data research going back over 4 years, Viral Launch provides their users with the largest library of Amazon keywords. The Keyword Manager tool is the most popular among users. Especially for its ability to quickly compare and contrast specific keywords and how it compares to similar ones. Users can optimize the best SEO for their products to hit the number one spot on Amazon.
In contrast with the older generation: consumers between the ages of 55 and above, whose online spending increased by 41%.
That said, it’s important to pay attention to this younger generation of shoppers. These shoppers are not as naive or indecisive as you might think. They make most of their shopping decisions without asking their parents, friends, or spouses for permission.
They can get all the information they need from online resources or learn from online learning and tutoring platforms such as Udemy, Skillshare, etc.
Therefore, you need to start optimizing your eCommerce store and products for them if you want to increase your sales potential.
So where can you find the younger consumers? You need to consider social media networks.
Gear your efforts towards social media marketing — since more than 50% of young consumers who purchase items from independent brands get recommendations via social media.
3. Conduct Robust Customer Experiment
This eCommerce trend is a wake-up call. If you’ve not been following your customers closely, it’s time to start paying attention to their needs and wants.
Steve Borges, the co-founder of Big Light, believes the most effective way for retailers to keep pace with the ever-changing customer needs, preferences, and behaviors involves engaging in rapid customer research to drive innovation.
In Borges’ words, “Retailers are operating in an environment where change is the only constant.”
Essentially, driving innovation that will impact customer experience is going to be more relevant this year and beyond than ever.
Brands need to laser-focus on the customer needs, which means listening to customers and taking feedback to help design their concepts better.
Whether you’re operating your eCommerce business through a remote working team or you meet in-person, it’s important to start listening to your customers. They’re the reason why you’re a brand in the first place, so give them attention.
4. Connect Using Social Commerce
Your customers are on social media, so you need to be there as well.
Effective social selling can reward your team building efforts if you encourage every team member to spread the word via their social profiles.
Customers are taking bold steps due to the pandemic, in ways they shop on the internet. “Merchants need to get creative with how they engage with customers today,” says Alli Burg, Shopify strategic partnerships manager.
Burg predicts that social commerce will grow in 2021 and beyond. Her predictions are based on several factors, especially the big announcement that Shopify made in 2020 to develop deeper integrations with Facebook, Google, and more recently TikTok.
Facebook Shops, for example, allows brands and individuals to design a customized online storefront — to aid customers who are looking to buy products via Facebook and Instagram apps.
Interestingly, the checkout is powered by Shopify. This is a new development in the eCommerce space, and hopefully, you’ll take advantage of it. Here’s a good example:
5. AI and AR Will Improve Online Shopping Experience
How much do you spend online? Are you leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to improve your sales online?
According to Juniper Research, online sellers are expected to spend $7.3 billion on AI by 2022. At the end of the day, AR technologies will be used by 120,000 stores to enrich customers’ buying experiences.
AI will be beneficial to consumers, in particular. Because it can offer personalized guidance and recommendations while they’re online. Thus, giving the customers the same experience they usually get in-store.
Artificial Intelligence can use the shoppers’ past purchase history to recommend products they’re most interested in and more likely to purchase. For example, web hosting providers such as Bluehost, DreamHost, and even WPX Hosting track visitors on their websites and use their browsing data to retarget them.
On the other hand, Augmented Reality (AR) will enable customers to inspect products before they checkout successfully. The customer can see and feel the product they intend to buy — purchase completing their purchase.
As you implement AI and AR in your online sales strategy, you’ll increase your conversions dramatically and decrease the return rate.
More so, with advancement in customer service tools such as predictive dialer, phone calls can also be used to convince customers to complete their purchase while they’re still on the website.
6. The Emergence of New Payment Options
As an online seller, you need to embrace new payment gateways. Currently, most eCommerce brands accept wallets — such as Apple Pay, PayPal, Google Pay, and Samsung), in addition to the typical debits and credit cards.
In 2020, we’ve seen a surge in Bitcoin payments. This trend is going to get stronger this year and beyond.
It offers tremendous benefits for online sellers, such as low or zero transaction fees and no reverse transactions.
Smart online stores are already capitalizing on this new payment gateway. For example, Overstock partnered with Coinbase to accept Bitcoin as a payment method from its customers.
This year, be prepared to see many online stores integrating cryptocurrency payment options at scale.
This trend will also provide extra layers and guide online shoppers on how to stay safe online, while using this new payment option.
7. Dynamic Pricing Will Gain More Attention
Did you know that dynamic pricing offers a viable way to attract new customers and stay competitive? “It’s a tailored pricing strategy based on individuals’ willingness to pay,” says Matter Economics.
The right pricing model can significantly increase the demand for a particular product. If you don’t price your product correctly, you’ll discourage sales and push your customers away.
The right price is mainly the ideal price your customers are willing to pay based on what your product is worth. You also need to consider what price will offer you the maximum possible profit.
As consumer needs continue to change, it’s valuable to use dynamic pricing software — such as Prisync or Omnia Retail to determine the best price for your products.
Most of these tools provide a ton of resources and real-time insights into your market, competitors’ prices, demand, and the perceived value of your product to help define a benchmark pricing that will make everyone happy.
8. Consumers Are Embracing Environmental Topics
Truly, green consumerism is gaining traction. Brands need to recognize this movement and key in. 50% of digital consumers say that environmental concepts drive what items they spend their money on, and where to buy them.
Creating sustainable practices can help an eCommerce brand to stay afloat and relevant in the consumers’ minds.
When developing an online sales strategy, make sure it’s environmentally-friendly.
For instance, if you sell products on Amazon FBA (Fulfilment By Amazon), then imbibe the practice of sourcing products from fair-trade vendors, manufacturers, and organizations.
This is a great way to create a greener eCommerce space.
9. Consumers Will Buy More From Independent Businesses
The truth is that consumers’ shopping habits have changed.
In a study conducted by Shopify, 57% of consumers are willing to purchase from new brands. They want to take that first step to establish a connection. Isn’t that amazing?
From all indications, online shoppers are switching to independent and small businesses that were affected by the pandemic. Even medical companies that deal with empty capsules and other related products are recording consistent sales already.
They want to support them. 37% of consumers prefer to shop with independent businesses to support them, than they did during the pre-COVID-19 era.
Most independent brands offer quality customer support. That’s why consumers are making this shift. There’s also a growing interest in unique products and hand-crafted items.
Online shoppers will likely switch to another store if they get poor product recommendations. Remember that recommendations are driven by the consumer’s purchase history or browsing behavior.
You need to take personalization more seriously.
From the eCommerce emails you send out to your customers to the online campaigns and information you share with a consumer group to your interactive infographic and video content (use a video maker like Promo.com to speed up the process), make them relevant and personalized to your customers.
11. Visual Commerce is Dominating
The human brain processes visual information 60,000X faster than text. That’s why the future of eCommerce is visual marketing.
Selling products online comes with a ton of challenges. With online sales, there’s no physical interaction with the consumer. That’s why it’s tough — unless you use visual commerce to engage your buyers.
Visual commerce is the next generation of typical static visuals. Companies that sell mattresses, now utilizes interactive elements in their creatives to engage with buyers a lot better.
Good sleep is critical, hence, online sellers in this industry should get creative with visual commerce, especially when running ads.
Savvy online sellers no longer use static product photos, they usually incorporate other types of visual elements — such as interactive content, consumer-generated media, engaging videos, and augmented reality.
If you’re looking to boost your online sales, it’s high time you tap into this visual commerce trend. Here’s why:
75% of online users in the US search for visual content before purchasing a product online. So you have the chance to make more sales from your marketing efforts if you tap into visual commerce.
12. Creative Advertising Strategies Will Grow
There’s a growing trend in the use of 3D and CGI in advertising. It all started in 2020, particularly in the beauty industry.
Fran Boyd, art director at Shopify Plus agency Underwaterpistol, believes this trend will continue in the new year.
Needless to say, these creative means of advertising products and services online prove to be more cost-effective than traditional advertising strategies.
When you capitalize on CGI animations, you create an avenue to be able to edit and improve the final result in multiple ways.
Now that COVID-19 restrictions are causing teams and crews to work remotely, CGI projects have become the go-to option for modern-day advertising. They’re also smoother to organize.
Another great example of creative advertising in eCommerce is how Ciaté London used an outside-the-box strategy to promote their new makeup range.
As you can, the promotion was simple. The team projected a large smiley face onto the Houses of Parliament in London and the Brooklyn Bridge in New York.” This happened on World Emoji Day!
It gave people the chance to smile at such a tricky time. Excitedly, consumers loved the approach and the organization saw significant results from this campaign.
13. Online Purchases Will Include B2B Products
2020 was a record year for disruption. Several companies emerged to help curtail the pandemic with hyper-focused products and services.
Many businesses evolved in their digital transformation efforts amid global changes. Zoom became one of the best webinar software to host online meetings — since employees couldn’t meet at the office.
Consumers had fewer or no alternative options for buying the products they needed. They turned to online stores to find all of the products they needed.
While food, fashion, gadgets, and other essential items were prominently purchased online, they weren’t the only items people needed.
Consumers started placing orders for furniture, vehicle parts, and even luxury items used by business executives. .
These changes in consumer preferences and buying habits may gradually slow down now that people have resumed their normal routine, but the trend will continue to grow.
B2B eCommerce brands are expected to shift their marketing strategies — because customers are not only buying items they need for themselves but what their teams and families need in their home office (for example).
They can leverage B2B portals and tools such as Hotjar to better understand which sections of their website are being clicked.
As an online seller, make sure your products can be purchased online. There’s no excuse.
14. Self-Service Platforms Will Gain Greater Popularity
Self-service platforms have become part of our daily lives. It all started in 2020 when small businesses and solopreneurs tapped into digital opportunities to reach their target audiences. Self-service portals are truly the way to go!
This year, platforms that deploy and allow merchants to sell products online conveniently, without having to write codes or hire expensive developers will thrive.
So, how can you take advantage of this eCommerce trend?
You can integrate your online store with platforms that can help you sell your products with all of the essential tools you need.
Platforms such as Kajabi, Kartra, and Shopify can help you set up product pages, create funnels, and accept payments from international customers.
If your brand doesn’t like to create content (which is key to generating brand awareness and driving sales), you can tap into the huge fan base of your favorite influencers and celebrities.
In 2021, many established brands and small businesses will resort to influencers as content creators. They’ll also promote the products on their social accounts.
This form of digital advertising can be easily tracked since the influencer can create high-converting landing pages where interested fans can visit to learn more about the offer. This process will be quick, since they can create responsive landing pages with free landing page builders as quickly as possible.
Ecommerce brands can also take advantage of the new features that most social media platforms provide. The algorithm tends to reward businesses that utilize these new features.
For example, Instagram Reels often generate more organic reach than regular posts or stories. So whenever a new feature is announced, get on board and experiment.
With the evolving trend in eCommerce technology and changes in the consumer shopping habits, you need to stay abreast of these eCommerce trends in 2021.
Keep in mind that no trend is superior to the other. Regardless of the trend you decide to adopt, make sure your focus is on improving the customers’ shopping experiences when they visit your online store.
You should only implement new trends when you’re looking to establish stronger relationships with your customers. While it’s important to make profits, it should be your key driver.
The Amazon 2020 Year in Review: Examining the products that defined the past year.
“What was it like living in 2020?”
We’ll likely be tasked with answering that question at some point in the future. And oh boy, how would we begin?
Undoubtedly, we’ve all had our own unique, personal experience with 2020. But collectively, you can tell the story of 2020 through consumer trends. What were we looking for and buying? What was popular in 2020 like no time before?
Using Viral Launch’s comprehensive software suite, including tools such as Keyword Research and Market Intelligence, we’ve tracked Amazon trends via sales and search volume.
Using that information, we’ve compiled your Amazon 2020 Year in Review, with the data on the year’s hottest items.
The COVID-19 Pandemic
What a difference a year makes. Remember when “face mask” conjured thoughts of a football helmet, Halloween accessory, or a part of a beauty routine? Man, those were the days.
With an estimated search volume that lingered around 240,000 searches per month for nearly two years, we can’t accurately say the phrase itself came out of nowhere.
But the reasoning behind this search began to change and take on a whole new meaning starting in February as COVID-19 infiltrated the country. As towns, cities, and states mandate the wearing of masks to contain the virus, demand is higher than ever as we enter 2021.
With over 1.8 million searches this month, face masks may be as popular of an item that Amazon has ever had.
With the influx of searches, sales skyrocketed.
In the image on the left, we see sales estimates for a top-selling face mask listing dating back to January 2019. For the entirety of 2019, they sold between 100-200 units per month. Since late March, they’ve sold over 1,000 units per month for much of the year.
Many of the top sellers for the product just started selling in the past few months, as longtime sellers were wiped out of inventory quickly due to boom in demand. As the need for face masks has persisted, it’s allowed newer sellers to enter the market and find success.
But face masks were far from the only COVID-related product to rise to prominence in 2020…
We imagine no two products paired more often than face masks and hand sanitizer for the year.
Unlike face masks, there was no redefining “hand sanitizer” this year and it’s a product that has always experienced consistent sales. But clearly, the demand climbed exponentially in the wake of COVID-19.
Brands such as Germ-X, Purell, Rubbermaid, and Amazon’s Solimo were at the forefront of the pack to take on the massive amount of traffic looking to kill 99.9% of germs.
However, even the major brands couldn’t have been prepared for the onslaught of sales. As showcased in the image below, sales stagnated for months on certain listings, almost certainly due to providing enough inventory to meet the insatiable demand.
At Home Products
But COVID-19 had a much larger imprint on our buying habits than directly stopping or killing the virus through masks and sanitizer.
Due to the abrupt changing of our world, we had to adjust our everyday habits on the fly. Of these changes, finding alternatives to the gym has been one of the more impactful ones on Amazon. Whether because of gyms closing, restrictions on gym-goers, or people preferring to not using shared equipment, the home workout market has been on a tear.
If you’ve tried purchasing at-home gym equipment over the past few months, you’re well aware of this.
Hoping to avoid the dreaded “quarantine 15” weight gain, many gym-related products have seen a dramatic upswing in interest on Amazon. Across the board, searches for treadmills, dumbbells, adjustable dumbbells, and jump rope have all experienced nearly four times as much traffic at its 2020 peak compared to pre-COVID demand.
Additionally, work life shifted from the office to remote for many companies. In recent months, it’s become apparent that work-from-home is here to stay. Workers have begun to turn their at-home work station from makeshift to one that better fits their long-term needs, the market for traditional office supplies has grown substantially.
Here’s to 2021’s Year In Review centering around getting back to normal as we defeat the virus and get back to normal.
2020: The Year TikTok Broke Through
In a more typical year, 2020 would be known as the year of TikTok.
Once upon a time, the lifespan of a social network platform was brief. One day there’s a brand new app that your cool friend is touting. The next, it’s gone the way of the dinosaur. When was the last time you updated your Myspace Top 8? Made any cool Vines lately?
Facebook, Instagram, and Twitter all have a decade or more under their belt. Snapchat isn’t far behind. With the massive amount of money bankrolling these social networks, it had been a while since a new social network materialized that could compete.
Even before TikTok announced eCommerce integrations to allow merchants a larger presence on the platform, the rise of TikTok trickled into consumerism.
The Ring Light
Once an accessory for photographers and select content creators, the ring light became a must-have item for TikTokers this year. Peaking during the holidays, over 1.6 million estimated searches were performed for the product.
While searches for “ring light” peaked at the end of the year just in time for the holiday season, “ring light with stand” made a considerable leap in April and May before a holiday push.
Likewise, green screens saw a rise thanks to TikTok and it’s feature to use any backdrop with a handy green screen. As TikTokers pros like Jason Derulo and Will Smith use green screens for content gold, they rushed to Amazon to get one of their own.
Evidenced by over 440,000 estimated searches in December (compared to 106,000 in January), green screens were on everyone’s holiday wishlist.
Pop Culture Trends of 2020
As we spend more time indoors than ever, the year saw a rare shift back to the monoculture. With so many different sources of entertainment available, finding shared experiences through pop culture became a rarity. In a time where we were around family and friends less than ever, pop culture events of the past year gave us ample conversation topics, even if those conversations were through text, social networks, or Zoom.
Here are the shows, events, and games that helped define the past year.
The Netflix Standouts
With how long this year has felt, it may be difficult to believe that Tiger King: Murder, Mayhem, and Madness came out in March. But it’s true. Just as the coronavirus forced us indoors, Joe Exotic and Carole Baskin entered our lives and became the modern-day Hatfields and McCoys.
Released on March 12th, the day between the WHO declaring COVID-19 a pandemic, the docuseries provided much-needed entertainment and comic relief as we headed indoors.
But Tiger King was far from the only blockbuster hit from Netflix. In the last few months of the year, The Queen’s Gambit became the most-watched scripted miniseries in Netflix’s history. The drama, set in the 1950s and 1960s, renewed interest in the strategy-based board game.
Premiering on October 23rd, searches and purchases have spiked for chess-related terms. In September, searches for “chess set” totaled 41,868. As the show’s rise in popularity coincided with the holiday season, searches were up to 345,245 in December. But the holiday season alone can’t be attributed to the uptick in searches for the phrase, as December 2018 and December 2019 each had between 105,000 and 120,000 searches.
The Queen’s Gambit’s popularity and the resulting blitz of traffic and sales prove selling the right product on Amazon at the right time can be incredibly rewarding.
The Kobe Effect
On January 26th, the world lost NBA legend Kobe Bryant in a helicopter accident that took the lives of Bryant and eight others, including his daughter Gianna. Around the world, millions of fans lamented for the fallen icon.
Just before COVID-19 changed American life, countless fans of “The Black Mamba” gathered outside of the Staples Center in Los Angeles, where Bryant provided so many memories throughout his storied career. Fans adorned the area surrounding the arena with murals and items to memorialize Bryant.
As fans grieved, people sought Bryant gear to show their allegiance to Bryant was as strong as ever.
While Amazon typically isn’t the go-to source for athletic apparel from signature athletes, fans flocked to the eCommerce retailer looking for available merch. Much of Bryant’s signature merchandise is through the NBA or Nike, both of whom exclusively sell in their own stories.
However, part of Bryant’s allure is that he wasn’t just a typical athlete. You can find the five-time NBA champion’s autobiography, series of children’s books, and much more on Amazon.
Sports In 2020: Checking In On The Champs
Search volume trends for champions in the four major U.S. professional sports leagues mirrored the popularity of each sport in recent years, highlighting that football is America’s true pastime. Below, you’ll find each 2020 champion’s peak monthly estimated search volume.
(NFL) Chiefs: 174,757 (NBA) Lakers: 82,758 (MLB) Dodgers: 41,967 (NHL) Tampa Bay Lightning: 38,959
Even as teams played in empty or sparsely packed arenas, fans showed their support from afar.
The Gamers Level Up
Similar to TikTok, 2020 was a new high score for gaming. With more time spent indoors and next-generation XBOX and PlayStation consoles, it’s no surprise that competitive and casual gaming alike powered up. Amazon-owned Twitch, a streaming platform used primarily for gamers, nearly doubled the amount of content watched from Q3 2019 (2.5 billion hours) to Q3 2020 (4.7 billion).
The 2020 Console Wars
The latest battle of the Console Wars, with the XBOX Series X and PlayStation 5 consoles releasing in the last quarter of 2020. Due to production and manufacturing delays causing a stock shortage, many gamers are still refreshing their browsers in hopes for a restock.
Because of this, gamers are searching for the consoles at an astronomical rate. But which console wins in our 2020 year in review?
During the most popular shopping season, Sony’s Playstation 5 is holding a steady lead over its counterpart from Microsoft. Hopefully, more and more gamers can make the switch to next-gen as more consoles become available.
For reasons good and bad, 2020 has been a year for the books. As the ball drops in Times Square signaling the beginning of 2021, we at Viral Launch wish you a happy new year!
Thanks for checking out our Amazon 2020 Year In Review! Did we miss anything you think belongs on the list? Feel free to start your free trial with Viral Launch to dig through the data on your own! What was your favorite trend of 2020? Drop a comment below and let us know!
Attention ghouls and goblins, Halloween 2020 is almost upon us! Carve up some pumpkins, flip on your favorite horror movie, and rock out to Monster Mash.
In these unprecedented times, it’s increasingly difficult to know what to expect of Halloween 2020. However, consumers are shopping on Amazon more than ever, and Viral Launch has tools for Amazon sellers that accurately estimates metrics such as search volume and sales for products.
After taking a deep dive through our trove of data, we’ve found quite a few insightful trends for Halloween 2020.
1. Fewer People Are Dressing Up
If Amazon search trends are any indication, fewer people will be donning costumes compared to previous years.
As you might expect during a widespread pandemic, people are less likely to go out. In many places, the get-togethers will be limited and the number of attendees will be slim, so it makes sense that fewer people will be putting on a costume.
Despite the drop in people dressing up, candy is still being purchased by the boatload. Bulk boxes from Reese’s, Hershey’s, Mars, and other assorted all have multiple variety packs fetching over 10,000 estimated monthly sales.
Unfortunately, we’re also picking up historic Halloween sales of candy corn. Yuck!
3. People are decorating like never before.
Just because people aren’t dressing up as much doesn’t mean they’re not in the holiday spirit! While there is still time to receive Prime-eligible items, searches for “outdoor Halloween decorations” have doubled from 2019’s search estimates, from 141.4k to 288.6k at last check.
Of course, you’ll see your fair share of scary skeletons (a combined estimated search volume of over 600k) and Halloween lights (324.4k searches over the last 30 days) to get those signature Halloween vibes.
4. Pumpkin carving kits are selling frightfully fast.
Piggybacking off the increased interest in decorations, pumpkin carving kits are among the hottest items this month on Amazon.
On the first page of search results for the phrase, six of the top 20 results that appear showcase low quantity warnings, a sign that these items are selling even faster than the sellers anticipated.
During the 2019 Halloween season, estimated daily sales for the market peaked at 5,269. This year? 7,453.
5. The Tiger King (and Carole Baskin) are roaring.
Thanks to Netflix’s Tiger King, archenemies Joe Exotic and Carole Baskin are the biggest new stars of 2020. The true-crime documentary was released mid-March, right as COVID-19 began to make its impact felt in the United States.
Tiger King resonated uncannily due to a perfect storm of timing, enthralling characters, and internet memes. So it comes as no surprise that people are lining up to be the big cat adversaries for a night. So it comes as no surprise that people are lining up to be the big cat adversaries for a night.
Our Keyword Research tool notes that there have been an estimated 42.1k searches for “Joe Exotic costume” over the past 30 days. The tool also pulls search data for related keywords and notes that there have been an estimated 30.4k “Tiger King costume” searches, and just under 10k “Joe Exotic wig” searches. Hopefully, the people who aren’t purchasing their mullet wig are saving money by growing their own.
While people flock by the thousands to dress as Mr. Exotic, the Tiger King himself will be donning a prison jumpsuit on Halloween as he serves his sentence for Murder for Hire and Animal Abuse.
Don’t be surprised if you see some of these cool cats and kittens out in the wild for October.
6. Move over Fortnite, “Among Us” is 2020’s top choice for gamers.
Seemingly every other month, there’s a new viral game capturing the attention of the nation. And what is Halloween but a look at what’s popular in the culture in a given year?
If consumer trends are the measuring stick, Among Us has far surpassed the popularity of Fortnite in 2020. In 2018, Fortnite Fever peaked swept the nation, with nearly 615k searches for Halloween costumes. While that number diminished in 2019, Fortnite maintained its place at the top of gaming costumes without an adversary to take the throne…until now.
Among Us has captured the hearts and thumbs of the nation. Released in 2018, the popularity of Among Us skyrocketed in 2020 as Twitch and YouTube streamers opted for the game. Based on the premise of working with Crewmates to find Impostors, the multiplayer game has been the most downloaded app for iPhones and iPads this month.
For the unfamiliar, the costumes are noted for looking like spacesuits and the more ambitious trick-or-treaters may take on the shape of the game’s avatars, which is reminiscent of a jelly bean.
Searches for “Among Us costume” are soaring in October, with 66.9k. Meanwhile, “Fortnite costume” is receiving just 17.5k searches over the past month.
7. PG-Rated Halloween movies are dominating slasher flicks.
Halloween movies are typically thought of as scary horror movies with terrifying characters such as Freddy Krueger, Jason, or Chucky. But it’s the PG-rated movies people are watching the most.
Debates on who Hollywood’s best Halloween character rage on, and it’s…Bette Midler?
Hocus Pocus, a 1993 film starring Midler and Sarah Jessica Parker, leads the way with an astounding 283.3k searches over the last 30 days. Packs of face masks depicting the stars faces are making a killing, with nearly $24k in revenue over the last month. Disney’s Halloweentown (117.9k) and Ghostbusters (84.4k) are also being searched for at a rapid rate over the past month.
Meanwhile, the fear-seekers are searching for Scream (64.4k), Nightmare on Elm Street (57k), and Chucky (43.2k) to fulfill their fix for frights. While we’re sure Jason Voorhees and the Halloween franchise is a favorite, it’s impossible to attribute searches for “Halloween” to the franchise.