What Is The Amazon Featured Offer & How Can You Secure It?

Amidst the endless array of products vying for attention, there exists a coveted position that every Amazon seller dreams of attaining—the “Featured Offer.” This prime digital real estate on an Amazon product listing unlocks your endless selling potential when you have it, but failing to secure the Featured Offer can sabotage and spell doom for a seller.

But what exactly is the Amazon Featured Offer, and, more importantly, how can you secure it for your own products? In this comprehensive guide, we’ll unravel any mysteries surrounding this sought-after designation, providing you with actionable insights and strategies to propel your Amazon business to its true potential.

Understanding the Amazon Featured Offer

In this blog post, we’ll unravel the mysteries surrounding Amazon’s Featured Offer, exploring what it is, why it matters, and how sellers can leverage it to their advantage. Let’s dive in and demystify this crucial element of the Amazon selling experience.

What is the Amazon Featured Offer? (Formerly Amazon Buy Box)

Once referred to as the “Buy Box” or “Amazon buybox” and sometimes still known by those designations, the Featured Offer is the product listing Amazon chooses as the default choice when a customer adds a product to their cart. Amazon claims the process is automated based on a proprietary algorithm to enhance customer satisfaction.

When customers click Add to Cart or Buy Now on a product page, the eventual sale goes to the owner of the Featured Offer. If you’re selling a product and don’t own the Featured Offer, customers will have to go out of their way to find your offering.

Why the Featured Offer Matters

At last check, 82% of all sales on Amazon come via the Buy Box. And that number climbs even higher for mobile purchases. When you consider some items are sold without a buy box, that 82% figure looms even more significant. With an average of $385 million in sales daily on Amazon, it’s safe to say the Featured Offer matters in a major way for sellers looking to score as many sales as possible.

Without ownership of the buy box, a seller’s opportunity for sustained success ranges from slim to none. But with the buy box, a seller can maximize sales and control your e-commerce destiny.

Amazon Featured Offer Eligibility Requirements

Believe it or not, not all products can receive the Featured Offer. For example, books aren’t eligible for the Featured Offer. Additionally, items sold by sellers not on a Professional selling plan cannot own Featured Offers.

  • A Professional selling plan
  • Well-stocked inventory history
  • Fast delivery times and accurate tracking
  • Items must be new or like-new goods

You can find your Amazon featured offer eligibility status (formerly referred to as Featured Merchant Status) by entering your Seller Central account, selecting Inventory → Manage All Inventory → Preferences, and checking the Featured Offer Eligible option. This page shows a column showing your ASINs, buy box eligibility status and lets you view featured offers if applicable.

Factors Amazon Considers for the Featured Offer

So how does one obtain the treasured Featured Offer? Unfortunately, there is no surefire formula to follow. Amazon states the criteria for the Featured Offer varies from category to category, so there isn’t an exact method to check whether you should or should not own the Featured Offer.

However, Amazon lists several best practices that play a substantial role in the featured merchant algorithm. Below, we’ll dive into the elements that come into play when determining who owns the buy box.

Seller History

Since Amazon bestows the Featured Offer label on products likely to lead to satisfied customers, seller history is paramount for securing the Featured Offer. If your account has been plagued by issues, warnings, and complaints, obtaining the Featured Offer can be long, arduous and potentially fruitless.

As Amazon scours product markets to denote the Featured Offer, a poor or mixed seller history can prove to be a tiebreaker when all else is comparable.


Amazon states Featured Offer products are typically at or below the price of competitors in the market.

According to a poll of customers across e-commerce marketplaces, 80% of consumers list competitive pricing as an important factor in determining which product(s) they purchase. Customers love finding value in their purchases; nobody enjoys feeling ripped off. Amazon takes customer satisfaction seriously, ranking first in the latest American Customer Satisfaction Index (ASCI).

Therefore, Amazon intentionally seeks out products at or below market value, increasing the likelihood of a customer walking away feeling like they found a bargain.


When you remember the Featured Offer exists to help customers find products to satisfy their needs, it checks out that shipping plays a role in determining which product gets highlighted for the Featured Offer. Amazon Prime members are accustomed to the free, two-day shipping that transformed e-commerce over the years and upped the standard on online purchases. When customers must pay extra for shipping or deal with slow shopping, it stands out and leaves them feeling sour due to feeling like they’re receiving second-rate service.


Photo by Tiger Lily on Pexels.com

The saying “Availability is the best ability” has been overused in sports to the point of becoming cliche, but it accurately sums up this aspect of landing the Featured Offer designation.

Have you ever purchased an item online, only to be notified that the product was out of stock? Pain. If you know this struggle, then you know the unsatisfied feeling of going back to purchase a less preferred version of the item you thought you bought hours or days ago.

When Amazon designates the Featured Offer, it’s vital that the product be available to complete the purchase.

Customer Service Metrics

Much like a credit score can make or break your ability to procure a home or car, your Amazon seller metrics can do the same with your odds of becoming the Featured Offer. Several unique metrics evaluate customer service on Amazon.

Sellers can find details for various metrics within Seller Central by going to Account Health. Within this tab, sellers can find their overall account rating, an all-in-one number from 1 to 1,000 (the higher the number, the better the score) that quickly displays how Amazon views your seller account.

It’s certainly worthwhile to periodically check on these metrics, as Amazon tracks them for a reason, often playing a role in other opportunities.

5 Tips to Win The Amazon Featured Offer

In the fiercely competitive arena of Amazon’s marketplace, securing the coveted Featured Offer position isn’t a luxury; it’s a necessity for long-term success. To emerge as the default choice for discerning shoppers, you must master optimization basics and keep your listing in tip-top shape. Here are five strategic Amazon seller tips for winning the buy box in this digital marketplace battle:

1. Choose Fulfillment by Amazon (FBA)

Since fast and free shipping is a primary selling point to the 170 million Amazon Prime members, one of the most beneficial things an Amazon seller can do is join the Fulfillment by Amazon (FBA) network. Choosing FBA guarantees free shipping and getting orders to customers within two days—or even enables next-day or same-day delivery when possible.

Providing customers with free shipping or shipping faster than other sellers can also increase your likelihood of becoming the Featured Offer. Although possible, sellers are highly unlikely to top FBA sellers when it comes to shipping speed and cost, both critical factors that play into customer satisfaction.

For those interested, you can look into the fulfillment methods of your competition by going into Market Intelligence and performing a search for your product. Among the many columns, such as monthly sales and revenue and review quantity and average rating, the Fulfillment column informs you if the competition is Amazon, FBA, or FBM.

If you’re not in the FBA program, you face an uphill battle to capture the Featured Offer.

2. Maintain Competitive Pricing

One of the key factors Amazon considers when selecting the Featured Offer is pricing. Competitive pricing on Amazon plays a pivotal role in convincing its algorithm that your product is the best choice for customers.

First and foremost, understanding your product’s competitive landscape is paramount. Research your competitors’ prices for similar products. But how can you stay in touch with the ever-changing market?

Viral Launch offers two tools that can save you time and help you strike a balance between profitability and competitiveness.

First, Listing Analyzer features a Competition Analysis tab. Listing Analyzer examines every aspect of your Amazon listing for an unbiased, data-driven report to see how you stack up against the competition. Within the Competition Analysis tab, you can quickly compare key aspects of your Amazon product to your competition, including pricing.

While Listing Analyzer surveys the entire market, Competitor Intelligence zeroes in on a specific competitor to see how you measure up against them individually in various metrics such as Units Sold, Revenue, Reviews, BSR, and Price. Additionally, you can check Price over time for competing products, allowing you to see the pricing and promotional behavior over months or even years.

These tools do all the tracking and monitoring for you, saving you precious time while providing a more comprehensive picture of pricing in the larger market and with specific competitors.

3. Improve Your Seller Metrics

Going back to the credit score analogy, there are smart and efficient ways to improve a credit score. The first step? Diagnosing what’s holding it back. Similarly, we recommend monitoring your seller metrics and running diagnostics on your metrics to see how you can improve your account health the most with minimal effort.

Several unique metrics evaluate customer service on Amazon. While the algorithm remains proprietary, Amazon specifically calls out the following metrics when detailing how sellers can improve their odds of acquiring the Featured Offer:

  • Order Defect Rate (ODR) – Measures account activity components such as negative feedback rate, A-to-Z Guarantee Claim Rate, and credit card chargeback rate.
  • Pre-Fulfillment Cancellation Rate (CR) – The pre-fulfillment cancellation rate calculates the frequency of seller-canceled orders (not including customer-canceled orders and refunds).
  • Late Shipment Rate (LSR) – Tracks orders that ship after the expected ship date.
  • Valid Tracking Rate (VTR) – Based on tracking information (such as incorrect tracking numbers, which can disrupt the buying experience).

By keeping these customer service metrics in tip-top shape, you can dramatically improve your odds of winning the Featured Offer placement while increasing the likelihood of repeat customers thanks to your reliability and willingness to serve the customer.

4. Consistent Inventory Management

Maintaining consistent inventory management on Amazon is crucial for ensuring a seamless shopping experience for customers and maximizing your sales potential. Although no seller wants to pay more for items to sit in warehouses unsold, running out of inventory can create issues with receiving the Featured Offer and mitigate the benefits of selling out due to increased demand. To avoid running out of stock, there are a few things a seller should do to maintain healthy inventory levels at all times.

Within Seller Central, select the Inventory tab and navigate to Manage FBA Inventory to set up Replenishment alerts to be notified when in-stock items run low. Checking seasonal trends within Market Intelligence can help you forecast rises and falls in demand. so you can replenish inventory appropriately when your product market sees an increase or decrease in demand. Additionally, making sure your Amazon sales strategy aligns with your inventory is critical for maintaining products during more promotional periods.

If, for any reason, you know you won’t be able to manage your storefront, Amazon recommends setting your account to inactive to avoid costly out-of-stock orders and negative reviews from customers. An influx of either can dig a hole for your account health that sets you back in sales and in hopes of obtaining the Featured Offer.

Consistent inventory management on Amazon is essential not only for meeting customer expectations but also for avoiding storage fees, out-of-stock situations, and potential account suspensions.

5. Automate Reviews & Actively Seek Customer Feedback

Perhaps the most challenging thing an Amazon seller can do is consistently garner positive reviews without incentivizing customers. And while onerous, there are things you can do to maximize your review count and review rating with Amazon’s terms of service.

The Viral Launch Market Intelligence Chrome extension permits subscribed users to Review Automation, a built-in functionality to request reviews for all eligible orders in just a few clicks. With this, sellers can request reviews from individual orders without navigating into the order details for each.

Also, it can be just important what you don’t do to juice up your review count. Since keeping your account healthy on good terms with Amazon plays a role, sellers must resist the urge for black-hat tactics such as Facebook review counts or purchasing reviews from sketchy sites or services that put your standing with Amazon at risk. Amazon and the FTC take review fraud very seriously, with new punishments that go beyond jeopardizing your ability to sell products on Amazon.

As a bonus, any increase in positive reviews has a multiplier effect, leading to more sales as consumers gain trust in your product. And more purchases give you greater opportunity for even more reviews and, of course, the money that comes with those additional sales.

By automating your review generation process and saying no to illicit reviews, you can accumulate steady reviews without worrying about deep legal or financial trouble.

Amazon Featured Offer Recap

Landing the coveted Featured Offer can exponentially increase sales for your Amazon business. Because of this, Amazon sellers must do everything in their power to land this prime digital real estate.

By mastering these elements, you can drastically increase your chances of being the default choice for Amazon shoppers, ultimately driving success for your online business.

How to Drive External Traffic to Amazon Listing: 6 Proven Ways

Amazon, one of the world’s most renowned e-commerce giants, is at the forefront of online retail. Its massive digital footprint is on display from the staggering amount of web traffic it receives. As per Statista’s data, March 2023 alone saw a combined total of 2.4 billion visits to Amazon’s websites. This is a testament to its significant global reach and influence.

With billions of users browsing Amazon, it might seem like product success is a given. Yet, relying solely on Amazon’s built-in audience might not yield the desired sales outcomes. To truly accelerate your Amazon ranking, it’s imperative to drive external traffic to your listing. Diversifying your approach by steering external traffic not only can this boost your sales, but it can also enhance your product’s rank in Amazon’s search results.

So, how do you drive external traffic to your Amazon listing?

In this article, we’re diving deep into six proven strategies to help drive external traffic to your Amazon listing. You won’t want to miss this!

The Basics of Amazon SEO

Amazon SEO involves optimizing your product listing with relevant keywords, compelling content, and strategic elements to improve its visibility and ranking in Amazon’s search results. 

You can do this by improving the title, bullet points, and description.

Title– Include relevant keywords and essential product details.
– Be sure to keep it concise.
Bullet Points– Highlight key features.
– Incorporate keywords naturally.
– Maintain a clear format for easy scanning.
Description– Offer in-depth information and storytelling.
– Include additional details.
– Incorporate keywords naturally.
– Break up the text for readability.

Effective keyword research is vital to identifying relevant search terms. You can utilize the Keyword Research Tool for Amazon by Viral Launch to find relevant keywords to help you make more data-based informed decisions.

In addition, it’s important to regularly monitor and adjust your Amazon listing based on sales data and customer feedback.  You can utilize the Listing Analyzer tool by Viral Launch to comprehensively assess your listing’s performance. 

Optimizing these elements strategically improves Amazon SEO, increasing your product’s chances of being found and purchased by potential customers.

6 Ways to Drive External Traffic to Your Amazon Listing

Diversifying your traffic sources is paramount to making your Amazon listing more visible. We’ve compiled these six proven methods to channel external traffic to your Amazon listing.

1. Social Media Marketing for Amazon Listings

Leveraging social media platforms such as Facebook, Instagram, Pinterest, and Twitter offers a powerful way to direct external traffic to your Amazon listing. These platforms have vast user bases and targeted advertising options that allow you to showcase your products to a highly relevant audience.

For instance, Twitter marketing can be highly effective when you understand its business-specific features. Twitter Amplify is particularly useful for reaching your target audience. On the other hand, Instagram, with its visually-centric nature, captivates users, while Pinterest offers a unique space for creative product displays.

Consistently producing engaging content for these platforms can be challenging. To streamline this process, consider utilizing tools like ChatGPT Chrome extensions. To enhance your overall social media marketing strategy, there are comprehensive tools available. As a recommendation, check out a list by Attrock, detailing some of the best social media marketing tools to elevate your campaigns and product visibility.

2. Pay-Per-Click (PPC) Campaigns

PPC campaigns offer a strategic pathway to drive external traffic to your Amazon listing. Google Ads empower you to create tailored ad campaigns for your Amazon products. You can bid on relevant keywords and fine-tune your ad copy. Doing so helps you position your items prominently in the search results, reaching those actively seeking products similar to yours.

You can leverage retargeting. This strategy primarily uses paid ads to re-engage an audience of users who have previously visited your website. It helps you recapture their attention and direct them to your Amazon listing with personalized ads based on their previous engagement.

Incorporating PPC campaigns into your strategy ushers in targeted traffic and provides tangible metrics for optimization. 

3. Influencer Marketing

Influencers possess the power to authentically endorse your products and incorporating influencer marketing into your strategy can help drive genuine external traffic to your Amazon listing. 


They have an already engaged audience and have established credibility among their followers. 

Influencers sometimes incorporate polls into their strategy. By integrating polls into their strategy, they not only engage their audience but also gather feedback, gaining invaluable insights into customer preferences and opinions. Endorsements from trusted figures can create a ripple effect, resulting in an audience that is genuinely intrigued by your products or services. It’s crucial to collaborate with influencers that align with your product or service to ensure your efforts yield the maximum impact.

Here are three tips for finding and collaborating with influencers suited to your product:

  • Seek influencers whose niche aligns with your product, ensuring a natural fit.
  • Collaborate with those boasting a loyal and engaged following to amplify impact.
  • Choose influencers whose values resonate with your brand.

4. Email Marketing

Email marketing remains a potent tool for nurturing external traffic to your Amazon listing. To achieve Amazon email marketing success, you need to build an email list. You can encourage users to willingly join your list by offering value through insightful content, exclusive offers, or relevant information.

Once you’ve established an engaged audience, you’ll need to craft compelling email campaigns for product promotions. You can tailor your messages to resonate with subscribers. You can do this by effectively highlighting the benefits of your Amazon products and guiding them seamlessly to your listing. Also, be sure to include a clear call to action to encourage recipients to explore your offerings on Amazon.

5. Affiliate Marketing for Amazon Products

Affiliate marketing is a great way to generate external traffic for your Amazon products. Affiliates already have an established audience that can help you expand your reach significantly.

However, it’s important to find the right affiliate marketers whose audience aligns with your target customer base. Effective partnerships result in a win-win scenario. 

This is because when the affiliates endorse products that resonate with their established audience, they’ll be received by the audience in a much more positive manner. That typically leads to increased visibility and potential sales. 

6. Cross-Channel Marketing

Cross-channel marketing involves tailoring your message to suit the aspects of each platform. Doing so ensures that it resonates with the audience and context of that channel. 

For instance, you might utilize blog content, social media posts, email campaigns, and even video content to promote your Amazon products. Doing so ensures a consistent but adaptable narrative.

Analyze and Adjust Your Strategy as Necessary

It’s important to analyze any external traffic strategy and adjust your approach based on performance.  By tracking where your traffic originates, you gain insights into which methods and strategies are most effective. Regularly monitoring key performance indicators (KPI), like click-through and conversion rates, as well as sales from external sources, can help when it comes time to fine tune your approach. Such diligence not only enhances the efficacy of your traffic efforts but also equips you to respond to evolving market trends, ensuring enduring success.

Final Thoughts

Driving external traffic for your Amazon listing is paramount to expanding your reach, boosting sales, and enhancing your organic ranking. 

The above strategies will guide you on how to drive external traffic to your Amazon listing. They can be very useful in amplifying your online presence and tapping into broader audiences. Don’t hesitate to experiment with various approaches to determine what resonates most effectively for your unique offering. 

Once the traffic reaches your listing is where Viral Launch can help you. Our suite of seller tools allow you to create and optimize for high converting listings that boost sales and maximize revenue.

Amazon Badges: What Are They and How Sellers Earn Them

Whether perusing Amazon pages as a customer or scouring competitor pages, you’ve almost certainly come across Amazon badges on products. Perhaps it’s even led you to click on a product to learn more, as it signals quality, popularity, or another quality that influences which product you purchase and which never makes it to your cart.

But what exactly are these badges? And how can sellers get Amazon to stamp their products with these eye-catching badges? Let’s dive in.

What Are Amazon Seller Badges?

Amazon seller badges are visual indicators that highlight specific attributes and achievements of a seller. These badges are prominently displayed on a seller’s product listings, storefront, and profile page. Perhaps most importantly, they’re displayed on Amazon search results pages and help a product stand out amongst the crowd.

These badges serve as virtual accolades, providing valuable insights to buyers about the seller’s credibility and performance. Amazon employs a variety of badges to distinguish sellers based on factors such as Amazon performance metrics, customer service, and adherence to specific programs.

Different Types of Amazon Seller Badges

With nearly 200 million Amazon Prime members, Amazon knows its consumers come from various backgrounds that impact their purchase decisions. The Amazon badges quickly identify different elements that influence decision-making, improving customer satisfaction and experience to meet their needs in a streamlined fashion. Below, we’ll dig in and examine unique seller badges, what they mean, and what Amazon sellers need to know about how to badge out their product catalog.

Amazon’s Choice Badge

While the exact formula for who gets the Amazon’s Choice badge remains secret, we know a few factors determining which products receive this honor.

Amazon debuted the badge in 2015 and hasn’t publicly spoken much about what goes into the distinction. Amazon states, “Amazon’s Choice considers what customers tell us matters most to them, including ratings, price, popularity, product availability, and fast delivery.”

Find out which competitors possess the Amazon’s Choice badge in Competitor Intelligence, our reverse ASIN lookup tool that scouts your Amazon rivals. (Filled-in badges signify badge ownership, while hollowed badges indicate another product owns the badge)

Reportedly created to help customers shop via the Amazon Echo, Amazon’s Choice emphasizes the product that best matches the search terms via Amazon’s A9 algorithm for search and meets acceptable levels of sales performance that reflects customer satisfaction.

As a result, sellers hoping to boast Amazon’s Choice will want to prioritize a product listing optimization, which will include high-volume and highly relevant keywords in your title, bullet points, product description, and backend search terms to index for a wide assortment of potential searches customers might make to find your product. Additionally, sellers will want to keep their review ratings at a 4-star level or better, keep products in stock, and be enrolled in Prime two-day shipping.

Best Seller Badge

The Amazon Best Seller emblem indicates a product consistently performing as a top-selling item. It showcases the popularity and demand for an item, giving customers the assumption it performs well for a reason.

For sellers interested in how to get the Amazon Best Seller badge, it can be earned by having a product rank in the top 100 best sellers in any category and subcategory. In addition to maintaining a high level of sales, sellers can parlay the continued cascade of sales that earn the best seller badge with positive reviews and feedback to pick up a top rated seller badge to double up on premium badges.

Amazon Prime Badge

Certainly, the most common badge, the Amazon Prime badge, is perhaps the most critical badge that can be displayed for a product. The Prime badge communicates quick shipping and easy customer service that Prime members have come to expect on Amazon. Sometimes referred to as the Fulfilled by Amazon badge, every FBA seller automatically receives this badge, a benefit of the program that makes Amazon appealing to e-commerce entrepreneurs.

Not a part of FBA? You can still earn the Prime badge, but it requires meeting the strict standards of the recently re-opened Seller Fulfilled Prime (SFP) program. Prospective SFP sellers must have a nearly-perfect history regarding fulfilling and shipping orders on time. Check out Amazon’s Seller Fulfilled Prime guide and FAQs to learn more.

Small Business Badge

The Amazon Small Business badge signifies that a product comes from a small business, encapsulating the spirit of entrepreneurship, creativity, and community. This badge encourages customers to shop outside the big brands and helps small business owners gain visibility and compete in a competitive marketplace.

Unlike most badges listed, the Small Business badge appears on the Amazon product page but not in search. However, customers can filter their search on the left-hand side to support small businesses in the marketplace.

In recent years customers have increasingly stated an affinity to support small businesses. Amazon created the filter to make it easier for customers to shop small, allowing small e-commerce businesses increased visibility and opportunity to capitalize on these customers.

Subscribe & Save Badge

The Amazon Subscribe and Save badge is a recognition bestowed upon products and sellers participating in the Subscribe and Save program. This initiative allows customers to set up recurring deliveries for products they frequently purchase, such as household essentials, personal care items, baby supplies, and more.

Sellers can earn this badge by enrolling in Subscribe & Save within Seller Central and must meet the criteria below.

  • Enrollment in the Amazon Brand Registry program
  • An active professional seller account
  • Inventory stored in an FBA warehouse with at least 3 months of experience as an FBA seller
  • A fulfillment history with an 85% in-stock rate
  • Minimum of 4.7 seller feedback rating

Earning the Subscribe and Save badge involves aligning with Amazon’s guidelines and offering value to customers. As customers discover the convenience of receiving products they rely on regularly, your products could become their trusted go-to choices.

FSA or HSA Eligible Badge

The FSA and HSA Eligible badge signifies that a product listed on Amazon can be purchased using funds from flexible spending accounts (FSAs) and health savings accounts (HSAs). These accounts are designed to allow individuals to set aside pre-tax dollars to cover eligible medical expenses and wellness products. By offering FSA and HSA-eligible products, sellers provide customers with a simple and cost-effective way to manage their health-related costs.

For sellers looking to thrive in the health and wellness market, understanding and leveraging the FSA and HSA Eligible badge is a strategic move that can foster brand loyalty and drive sales.

Black-Owned Business Badge

Photo by RDNE Stock project on Pexels.com

The Black-Owned Business badge serves as a beacon of visibility and representation for businesses owned and operated by individuals of Black heritage. It acknowledges these entrepreneurs’ contributions and provides customers with a tangible way to support diverse businesses as part of their purchasing decisions.

Amazon states the eligibility for the black-owned business badge below:

“Businesses eligible for the Black-Owned Business badge must hold a valid minority-owned business registration or certification (for example, from the National Minority Supplier Development Council, U.S. System for Award Management, U.S. Small Business Administration, or SupplierGATEWAY) demonstrating that the business is black-owned, based on the criteria of the certifying body.”

Currently, only products sold in the U.S. Amazon marketplace and by sellers based in the U.S. are eligible for this badge.

Limited Time Deal

The Limited Time Deal badge is a digital marker that denotes a time-sensitive promotion on Amazon. It’s a powerful tool that creates a sense of urgency among shoppers, encouraging them to quickly secure a discounted product before the deal expires. For sellers, this badge opens doors to increased visibility, accelerated sales, and heightened customer engagement.

After successfully creating a Limited Time Deal and once it goes live for customers, the badge automatically appears for your product. If you experience issues seeing this badge, we highly recommend contacting Seller Central support regarding the issue.

Climate Pledge Friendly

The Climate Pledge Friendly badge recognizes products with at least one certification from an approved external organization that helps customers distinguish more sustainable, eco-friendly products. Amazon lists 52 governmental agencies, non-profits and independent laboratories that earn this badge.

Customers can shop from any of the certifications and view products that solely meet its standards. Like other badges on this list, the Climate Pledge Friendly badge can serve as a powerful tiebreaker for customers deciding between two similar-priced products. According to a poll from The Business of Sustainability, 78% of customers want to buy from environmentally-friendly companies but don’t know how to confidently identify them.

The Climate Pledge Friendly badge assists with helping customers with this problem. With a wide-ranging list of certifications available, it’s certainly worth examining them to see if your product is missing out on a badge that could sway sales. Once certified, your badge should appear soon after. Additionally, the certification is likely worth mentioning in your bullet points or product description as a selling point that can help close the deal on a potential sale by providing a product that customers can feel good about in every possible way.

General tips to help earn Amazon badges as a seller

From a big-picture perspective, the best tip for sellers looking to badge out their product assortment is to be strategic. Each badge comes from meeting a set of criteria, so consider the targeted aspects when making decisions for your Amazon business. Depending on your product market, certain badges may be unrealistic to achieve or not worthwhile if faced with significant opportunity costs. However, there are a few tasks that can set a seller up for success in achieving a badged-out product.

Optimize Your Listing

As a fundamental building block of your Amazon business, your product listing’s copy should be optimized for search and sales. Regarding badges, an optimized product listing plays an integral role in determining who gets the Amazon’s Choice badge and indirectly factors into many others as it impacts visibility, sales, customer reviews and ratings, and returns, elements that can impact your eligibility for nearly every other badge.

Optimize your Amazon listing with state-of-the-art, AI-powered technology and a deep understanding of Amazon’s A9 algorithm to maximize visibility and sales.

Run promotions

Everybody loves a good deal! Because Amazon knows this as well as anybody, they highlight sales promotions quite regularly in a few different ways.

One way to ensure you receive a badge is to run deals such as giving a percentage off when customers subscribe and save. Not only does this promotion earn a badge, but it also creates a stronger brand-to-consumer relationship as customers are more likely to return for more and continue their subscriptions.

Also, sellers can offer coupons and discounts that result in a Deal of the Day, Lightening Deal, or a Limited-Time Deal badge. These badges all create a sense of urgency to purchase as soon as possible to enjoy savings.

Read the fine print

Awareness and attention to detail can go a long way when it comes to selling on Amazon. Simply by paying attention beyond the basics, sellers can gain an edge by performing due diligence to see if their product meets or can meet standards for badges. For example, the FSA or HSA Eligible badge and Climate Pledge Friendly badge are available for products that may not be as apparent as one would think. But an extra level of attentiveness for those selling products that meet the standards can make their offering much more attractive to customers with badges signifying alternative payment methods or levels of sustainability.

Benefits of Earning Amazon Seller Badges

Overall, accruing Amazon badges help distinguish your product from the rest of the market. Badges work wonders in establishing credibility and trust to boost consumer confidence in a marketplace largely lacking in those departments.

With 59 percent of paid units on Amazon going to third-party sellers in the Amazon marketplace, customers largely buy from businesses with unfamiliar brand names, leveling the playing field when not competing with household names such as Apple, Disney, or Nike. Compiling badges for prominent display tilts the odds in your favor for generating clicks and purchases, constructing an aura of professionalism, quality, and reputation that can funnel shoppers toward your products.

Likewise, the badges help build your brand on and off Amazon. For all the reasons above, the badges signal legitimacy and a positive image that you’ve met the requirements and put the effort in to earn these indicators.


In conclusion, Amazon seller badges are not just visually appealing icons; they’re a powerful tool that shapes buyers’ perceptions and influences their purchasing decisions. By highlighting seller achievements and quality indicators, these badges create a more transparent and trustworthy online shopping experience. As a seller, understanding the significance of these badges and working towards earning them can contribute significantly to your success within the Amazon ecosystem.

Build Brand Loyalty: 7 Effective Ways to Cultivate Loyal Customers

In the fast-changing digital world, brand loyalty has evolved beyond just repeat purchases. It has become closely linked with emotions, trust, and even a sense of belonging. Which means cultivating brand loyalty is no longer a luxury; it’s a necessity for Amazon businesses aiming for long-term success.

In this guide, we’ll discuss the top 7 ways you can build brand loyalty to ensure your business succeeds in this competitive Amazon environment.

What is Brand Loyalty?

Brand loyalty includes a customer’s emotional investment, trust, and preference for a particular brand over its competitors. This loyalty often results from satisfaction with a product or service, consistent value, trustworthiness, or a combination of these factors.

If a company establishes true brand loyalty it can benefit in many ways. They can see reduced marketing costs, increased sales, and benefit from word-of-mouth recommendations.

7 Effective Ways to Build Brand Loyalty

1. Personalized Customer Experience

A customer feeling understood and catered to is a hallmark of brand loyalty. Spotify, the music-streaming giant, offers a perfect example. They create personalized playlists for their users based on their listening habits. This helps to ensure their users feel seen and engaged, which can lead to a deeper connection with the brand. Regardless of your industry, identifying these touch points for personalization can lead to improved customer relationships.

2. Quality

Meeting and exceeding customer expectations on a consistent basis is paramount for loyalty. Apple’s unwavering quality across its product ecosystem helps ensure their customers remain loyal to the brand. This loyalty can help reduce churn and prevent users from leaving for competitors. 

3. Customer Service

Trust is central to brand loyalty and can be built with top-notch customer service. Take Zappos, for instance. The online shoe retailer has legendary customer service tales, including instances where service reps have spent hours on calls assisting customers. This commitment can turn one-time buyers into life long customers.

4. Loyalty Programs & Rewards

Acknowledging and rewarding repeat business allows brands to deepen their bond with their customers. Starbucks’ loyalty program offers freebies, discounts, and early access to new products. This not only incentivizes purchases but also adds an exclusivity element that makes members feel like they’re special.

5. Social Media

In today’s connected world, brands cannot afford to be faceless entities. They need personalities, voices, and interactions. Wendy’s, the fast-food chain, is a great example. Their witty, humorous, and sometimes sassy X (formerly known as Twitter) engagements have transformed their brand perception in the public’s eye. This has made them much more relatable and memorable.

6. Content Marketing

Brands that provide content that educates, entertains, or informs become valuable resources for their audience. A few content marketing examples are blogs, podcasts, email, ebooks, etc. Red Bull, for example, has associated its energy drink label with extreme sports and adventures. Their unique content strategy perfectly resonates with its target audience’s lifestyle.

7. Community Involvement and Social Responsibility

Modern consumers align with brands that stand for more than just profits. TOMS Shoes exemplifies this with their ‘One for One’ campaign. They donate a pair of shoes for every pair sold. This not only addresses a social issue but also makes customers feel they’re part of a larger cause, which is very important in this day and age.

How to Measure Brand Loyalty

To better understand your brand loyalty campaigns you can review various metrics including: 

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric that measures customer loyalty by gauging the probability that they’ll recommend your product or service to others.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is the total revenue a business can expect from a single customer over the entirety of their relationship.

Retention Rates

Retention rates represent the percentage of customers or users who continue to use a product or service over a specific time period. 

Additionally, you can measure brand engagement on social platforms to gain insight into how engaged and invested your audience is.

Challenges in Cultivating Brand Loyalty

While the roadmap to brand loyalty can offer significant rewards, it’s full of challenges along the way. With constantly shifting consumer behaviors and an ever-expanding market, the journey is a difficult one. However, with genuine intent, consistency, and by viewing customers as long-term partners, brands can overcome these challenges.

How Viral Launch Can Help

Amidst the crowded world of Amazon brands seeking consumer attention, Viral Launch’s suite of Amazon seller tools is your key to standing out amongst the competition. Learn more about our range of seller tools we’ve created to elevate your brand and help boost conversions. Our tools assist with building lasting connections between businesses and consumers, rooted in trust and shared value. Start your 14 free trial today to see how we can help boost your Amazon business.

3 Reasons Amazon Sellers Need a Blog on Their Website

Amazon can be a great resource for your eCommerce business. Even if it’s not the only platform you’re selling on, it can provide you with access to a global audience that is already engaged in the buying process. Not to mention that you can benefit from the brand trust and loyalty the company has developed with consumers over the years.

It’s important not to simply rely on Amazon’s reputation. Four your business to truly thrive, you need to establish your independent value to customers as a seller on the platform. One way you can achieve this is by creating a blog on your own website.

Certainly, maintaining an effective blog takes a commitment of time and energy, which requires consideration as an independent entrepreneur. So, let’s take a look at a few compelling reasons Amazon eCommerce sellers need a blog on their website.

1. It Supports Search Engine Optimization (SEO)

Perhaps the primary reason you need to have a blog on your website is as another tool to boost search engine optimization (SEO). After all, discoverability is vital in a market where there’s no shortage of competition. Having a blog that regularly provides high-quality content for your website can help you rank higher in important searches related to your niche. This can lead to more people and potential customers engaging with your store.

That said, simply having a blog doesn’t automatically result in better rankings. You need to take a strategic approach to ensure your company blog provides users with high-quality content that encourages meaningful engagement. Make sure your goals for your content — whether increasing brand awareness or driving sales — are clear. 

This allows you to conduct targeted research into the content preferences of your target audience, aiding you in achieving your goals. It’s also important to publish your blog consistently. Search engines tend to reward websites that frequently publish fresh, high-quality and relevant content. These sites are more likely to be crawled and have their pages indexed, which in turn can lead to increased online visibility.   

2. It Helps Establish Expertise and Trust

One of the ways to stand out among other Amazon eCommerce sellers is to develop trust among consumers. Certainly, the most direct way to achieve this is by encouraging consumers to leave positive reviews. However, you can also help this by demonstrating your expertise in your field. Having a blog on your website that highlights your expertise provides consumers with confidence that this reliability translates to your product offerings.  

Therefore, it’s important to regularly create blog posts that emphasize your expertise. This may involve behind-the-scenes explorations of your product design or procurement processes, showcasing the level of consideration and quality control that goes into your business. An example could be where you provide tutorial posts that highlight the best uses for different items you’re selling. 

Don’t just rely on your own expertise here, though. Ensure your claims are backed up by links pointing to credible research papers or high authoritative sites, such as .gov or .edu, or well-known authorities in your niche. This not only reinforces your points, but it can also help your SEO efforts.

3. It Enables You to Diversify Traffic Sources 

Many Amazon sellers rely on their primary traffic to come from internal searches on the platform. However, this isn’t likely to be an approach that maximizes your sales. Rather, encouraging traffic from a diverse range of sources can widen your reach and sales potential. Your website blog can be a powerful tool here.

Firstly, your blog posts themselves can be a direct connection between readers and your product listings. Crafting content that highlights your specific products and their use cases can naturally lead to a compelling call-to-action (CTA), urging readers to explore your amazon storefront. Having a wide range of readers regularly engaging with your pages can result in consistent traffic to your site.

In addition, by creating blog posts demonstrating expertise and authority, you may find that other blogs and websites link to your site as a trusted resource in their own content. As a result, click-throughs from other websites may result in a wider audience subsequently heading to your Amazon eCommerce store.

If you focus on creating high-quality and engaging content, you may find that readers consider them interesting, entertaining, or authoritative enough to share links on their social media accounts. This could get the attention of influencers who might want to work with you, resulting in beneficial marketing partnerships. This can lead to an increased number of eyes on your content, potentially leading to more diverse audiences learning more about or purchasing your items.


Amazon can be a powerful platform for your eCommerce business, offering access to a global audience and benefiting from the brand trust it has developed. However, relying solely on Amazon’s reputation is not enough.

To thrive, sellers should establish their independent value by creating a blog on their own website. An effective blog can help with SEO, establish expertise and trust, and diversify traffic sources. By consistently publishing high-quality content, sellers can attract a wider audience, potentially leading to increased sales.

Visit Viral Launch to learn more about our suite Amazon seller tools to optimize your listings and maximize sales!

Why It’s Time to Say Goodbye to Jungle Scout and Embrace Viral Launch

In the world of e-commerce and Amazon selling, having the right tools and resources can make all the difference. Among the numerous software solutions available, Jungle Scout has been a popular choice for product research and sales optimization. However, in recent times, another platform has emerged as a strong contender in the market – Viral Launch. In this blog, we’ll explore why it’s time to bid farewell to Jungle Scout and embrace Viral Launch for your Amazon business.

1. A Comprehensive Suite of Tools

Viral Launch provides a comprehensive suite of tools that cover the entire Amazon selling process, from product discovery to market intelligence, listing optimization, and sales growth. While Jungle Scout focuses primarily on product research, Viral Launch goes above and beyond by offering a holistic set of features that cater to the diverse needs of Amazon sellers. With Viral Launch, you can save time and effort by accessing all the essential tools in one place.

2. Advanced Market Intelligence

Understanding the market landscape is crucial for success on Amazon. Viral Launch outshines Jungle Scout when it comes to market intelligence. It offers in-depth analytics and data-driven insights that enable you to make informed decisions about product selection, pricing, and demand. With Viral Launch’s accurate sales estimates, historical trends, and competitor analysis, you can confidently identify profitable opportunities and stay ahead of the competition.

3. Enhanced Listing Optimization

Optimizing your Amazon listings is key to maximizing visibility and conversions. Viral Launch provides an array of features designed to help you create compelling and SEO-friendly listings. Its Listing Builder tool offers keyword suggestions based on market data, helping you optimize your product titles, bullet points, and descriptions. Additionally, Viral Launch’s split testing feature enables you to test different variations of your listings and discover the most effective strategies to boost sales.

4. Launch and Promotion Strategies

Successfully launching and promoting your products is crucial for gaining traction on Amazon. Viral Launch offers Launch and Rank services that include an array of strategies to increase product visibility and organic rankings. From discounted giveaway promotions to keyword-targeted advertising campaigns, Viral Launch helps you build momentum and generate sales velocity, giving your products a competitive edge.

5. Exceptional Customer Support

When it comes to customer support, Viral Launch excels. Their team is known for being responsive, knowledgeable, and committed to assisting sellers throughout their Amazon journey. Whether you need help with technical issues, strategic guidance, or understanding the platform’s features, Viral Launch’s support team is there to provide prompt and effective solutions.


While Jungle Scout has been a reliable tool for Amazon sellers, it’s time to consider a more comprehensive and feature-rich solution. Viral Launch offers an all-in-one platform with advanced market intelligence, listing optimization tools, launch and promotion strategies, and exceptional customer support. By embracing Viral Launch, you can gain a competitive advantage, make data-driven decisions, and scale your Amazon business effectively.

Make the switch today and experience the power of Viral Launch for yourself. Your Amazon success story awaits!

Disclaimer: This blog is intended to provide information and recommendations based on available data as of its publication date. The efficiency and effectiveness of software tools can vary depending on individual preferences and requirements. It is advisable to conduct thorough research and compare different platforms before making a decision.

Streamlining Inventory Management for Amazon eCommerce Businesses

In the fast-paced world that is eCommerce, inventory management plays a pivotal role in the success of Amazon sellers. Inventory efficiency is crucial for maintaining customer satisfaction, maximizing profits, and scaling operations. If you are an Amazon seller, you’re in good company — or, at least, lots of company. There are around 150,000 other third-party sellers that make up 58% of all of Amazon’s annual sales.

With millions of products available on Amazon, ensuring that you keep optimal stock levels, avoid stockouts, and minimize excess inventory is a delicate balancing act. Luckily, there are simple inventory management strategies you can follow tailored specifically for Amazon eCommerce business owners.

Embrace Automation

Automation is a game-changer when it comes to streamlining inventory management processes. By leveraging this tech as an Amazon seller, you can automate various eCommerce tasks such as inventory tracking, order fulfillment, and stock replenishment. It not only saves time but also reduces the risk of human error. 

Automation tools offer benefits such as centralized inventory management, real-time data synchronization, and automated stock alerts, — allowing you to stay on top of your Amazon inventory levels effortlessly. This will keep customers happy and save you money in the long run — even if you put up a little bit of an investment in automation tools in the beginning. 

Leverage Sales and Inventory Reports

Amazon provides sellers with comprehensive sales and inventory reports that offer valuable insights. These reports contain data on sales velocity, popular products, slow-moving items, and stock levels. By regularly analyzing these reports, you can make data-driven decisions about inventory replenishment, identify trends, and adjust strategies accordingly. 

Calculate Your Reorder Point

Just-in-Time (JIT) inventory management is a strategy you can implement when calculating your reorder point (ROP). It’s aimed at minimizing inventory carrying costs by ordering and receiving goods only when they are needed for production or customer orders. By implementing JIT, sellers can reduce the risk of overstocking, minimize storage costs, and improve cash flow. 

However, it is essential to maintain a reliable supply chain and closely monitor lead times to ensure the timely delivery of products Lead time is the amount of time a customer may wait between ordering and receiving a product. 

Determining the ROP using these factors is crucial. This is the inventory level at which a new order should be placed to replenish the stock before it runs out. Figuring out an optimal ROP allows you to:

  • Avoid stockouts; 
  • Optimize inventory levels; 
  • Increase revenue; 
  • Fulfill orders quickly. 

Reducing lead time is a big benefit of calculating your ROP. If you know when to restock, you can predict when and how much you need to satisfy customer demand. The way you determine ROP is by adding together lead time, safety stock, and basic stock. Safety stock includes the number of days’ worth of inventory you keep as excess in case of emergencies. Basic stock is the number of days’ worth of inventory you typically keep in stock. 

Then, you multiply that by how many units you typically sell per day. The ROP that you calculate is the trigger point at which you reorder inventory. For example, if your ROP is 5,000 units, you will reorder — or set your stock replenishment automation to reorder — stock when you are down to 5,000 units. This way, you can ensure that you always have enough inventory to fulfill customer orders without overstocking and wasting valuable resources.

Utilize Fulfillment by Amazon

Fulfillment by Amazon (FBA) allows you to run an Amazon eCommerce business without physically storing inventory yourself. Amazon has a global network of fulfillment centers that can fill orders for you. This helps you cut down on shipping times, as well, because warehouses may be closer to where your buyers are located. Leveraging FBA not only offloads the burden of inventory management but also provides you with benefits like reliable shipping, customer service, and increased access to Amazon Prime members. Often, Amazon Prime subscribers are looking for the two-day shipping option and will be more likely to buy if it’s available. 

You simply ship your stock to an Amazon fulfillment center and take care of the admin work remotely. Then, Amazon fulfillment employees will pick, pack, and ship the orders that come in. Amazon also offers incentives for new FBA sellers, such as free promotional clicks on ads, free shipping to fulfillment centers, free storage, free liquidations, and free return processing. If you decide to implement FBA, you can focus on other aspects of your eCommerce business while Amazon takes care of inventory storage, order fulfillment, and customer returns. Just be aware that FBA puts restock limits on your inventory based on purchase volume.

Consider Dropshipping and Print-on-Demand

If you don’t want to house inventory at all, look into dropshipping and print-on-demand models. Dropshipping allows sellers to partner with suppliers who handle inventory storage and order fulfillment. Print-on-demand enables you to offer customized products without holding any inventory. These models eliminate the need for upfront investment in inventory, making it easier for you to start and scale your Amazon business.

Moving Forward on Amazon

Efficient inventory management is vital for the success of your Amazon eCommerce business. By embracing automation, calculating your ROP, utilizing sales and inventory reports, leveraging FBA, and exploring alternative models like dropshipping and print-on-demand, you can streamline your inventory management processes. In the long term, you’ll save more money and ensure success in your eCommerce business.

12 Tips to Quickly Increase Your E-Commerce Conversion Rate

E-Commerce businesses offer easy shopping from anywhere. However, the market is cluttered, making conversions challenging for businesses. There are 19.8 million e-Commerce sites, and without an effective strategy, conversion is a challenge. 

You can measure conversions in terms of conversion rate, which can be measured by dividing the total number of conversions by total interactions. Converting your leads into sales is a challenge when the average attention span for a customer is 8 seconds

Therefore, for an e-Commerce business to attract, nurture and convert a lead, the time constraint is higher, making strategic planning necessary.

Further, website speeds, personalization, and site navigation can also affect conversion rates. This article will focus on tips to help you improve e-Commerce conversion rates.

First, let’s understand what a good conversion rate is.

How to determine a reasonable conversion rate?

A key question most businesses face while planning for their e-Commerce website is what should be the conversion rate they can target. For example, research suggests that businesses have 2.35% conversion rate on average. At the same time, unicorns have more than an 11% conversion rate, which is five times more than the average rate.

However, companies with 2x conversion rates more than the average rate are at a better advantage. This is why conversion rates should end up being around 2 to 5%.

Top tips to improve conversion rates for your e-Commerce business

1. Speed matters

If you are an e-Commerce business, website speed is an essential aspect you must cover. Slower-loading websites can mean lost customers. If a website takes 2 seconds to load, the conversion rate is 1.68%. However, if the speed reduces to 3 seconds, the conversion rate is 1.12%.

Further, you get a 2.93% conversion rate decline when the website loads in 4 seconds.

There is no denying that improving website speeds significantly influence conversion rates. Now the question is how to ensure website-loading speed is lower, and user experience is better. You can use the page loading speeds easily using Google’s Page Speed tool. 

There are many other tools that you can use: 

  • Sematext
  • Pingdom Speed Test
  • Google PageSpeed Insights
  • Uptrends
  • WebPageTest
  • GTmetrix
  • Varvy Pagespeed Optimization
  • dotcom-monitor

Once you measure website loading speed, it is time to start optimizing it. Here are some tips to optimize website speed, 

  • Segregate Complex content into blocks and sections for better visibility.
  • Employ visual hierarchy, which helps users to take desired actions; for example, you can highlight a specific CTA within your content that you need the users to click and take the desired action.
  • Make sure to repeat specific elements related to different CTAs to establish a relationship.

2. Use Skinner’s theory

A scientific way to improve e-Commerce conversion rates is to use Skinner’s theory. It helps in shaping the behavior of customers, in terms of the reinforcement and consequences. E-Commerce businesses can use Skinner’s theory to improve customer conversions by applying the principles to encourage them to complete desirable actions.

Using Skinner’s theory, here are some ways businesses can improve conversions on their e-Commerce website.

  • Positive reinforcement E-Commerce businesses can offer rewards or incentives to customers when they complete a specific set of actions like signing up for a newsletter, leaving a website review, or making a purchase. These rewards can include free shipping reward points or even discounts.
  • Negative reinforcement removes undesirable stimuli or factors inhibiting desired behavior from your customers; for example, you can offer limited time sales or exclusive discounts for specific categories of products you want to encourage your customers to buy, helping to keep them away from other products.
  • Behavioral reinforcement Use a gradual approach to encourage your customers to complete a purchase by strategically designing the entire user experience. For example, you can include personalized product recommendations, CTAs, and a seamless checkout process.

3. Optimize performance marketing!

As an e-Commerce business, you must also focus on performance marketing. It is a form of digital marketing emphasizing tangible results and providing ROI. Performance marketing follows a pay for performance model, which ensures that businesses only pay for successful outcomes.

It involves:

  • Affiliate marketing is a model where a business works with affiliates who promote e-Commerce products or services in exchange for a commission.
  • Native ads are blended into the website content so smoothly that it does not disturb the User experience, and the business pays for every conversion through these ads.
  • Sponsored content where the business pays influences to promote their products and create content that aligns with their brand messaging.
  • Paid search marketing is the model where businesses create advertising campaigns that tag specific keywords on search engines like Google and Bing.

4. Optimize your listings

There are many E-Commerce marketplaces like Amazon, eBay, and others where you need to optimize your listings for better visibility. If your product or service is listed optimally, the chances of e-Commerce conversion rate improvement increase.

Marketplaces like Amazon will have several products in different categories, and to stand out, between those products, you need to have a strategic listing plan.

Here are some tips that you can use to optimize Amazon lists,

  • Make sure your product has a description that is easy to understand
  • Don’t forget to add every specification required for the product
  • Ensure you have an educational video explaining how you can use the product
  • Use attractive titles and profound keyword research targeting long-tail and short-tail keywords
  • Conduct A/B testing with varying price points to understand the impact on sales
  • Use high-quality images to attract customers and display every tiny detail

Apart from Amazon, you also need to optimize listings across other marketplaces. It will help your e-commerce business improve conversions on the marketplace, not just your website. You can use many listing optimization tools. 

For example, Viral Launch’s listing optimization tools like listing analyzer, builder, and keyword manager ensure your product listings are optimized. These tools come with intelligent insights and automation features for your product listings.

5. Keep your e-Commerce site secure

Designing your website or applying the principle of skinners theory can help convert better, but if it is not secure, you may lose customers. Trust is crucial for e-Commerce conversions, so you must ensure your website is susceptible to cyber-attacks. 

For example, a typical cyberattack that websites face is a man-in-the-middle (MITM) attack. E-Commerce businesses can leverage SSL certificates and reduce the chances of MITM. Such attacks allow hackers to steal information in transit between a server and a browser. Nowadays, SSL certificate cost is not a hurdle for the security of your site. Many authorized SSL providers offer low cost SSL cert.

Fortunately, SSL certificates use cryptographic encryptions, which secure the data in transit between a server and the browser. 

6. Have an enhanced checkout process

Smoother checkouts are a prerequisite for a better e-Commerce conversion rate. Securing your website with an SSL certificate or designing it elegantly may not be enough. You need a checkout process that reduces the time to make the final purchase.

Increasing sales in e-Commerce through a checkout page:

Checkout pages have a direct connection with sales. So think of a customer, who is ready to take the desired action but has issues with:

  • Payment options
  • Longer checkout time
  • Non-responsive elements
  • Surprise or hidden costs
  • Higher shipping prices
  • Navigational issues 
  • Rejection of coupon codes

All of these can lead to cart abandonment. Therefore, an e-Commerce business needs to make sure:

  • There are multiple payment options
  • Guest checkout options that do not require logins
  • Highly responsive website
  • Transparency of costs
  • Lower prices or free shipping
  • Smoother navigation
  • Discounts support

7. Retarget your customers

Cart abandonment is one of the significant challenges you may face as an e-Commerce business. It can affect conversion rates, so you need to retarget such customers. 

Devise a marketing plan with retargeting marketing efforts through:

  • Introduction of new categories of products
  • Retargeting the audience and communicating features they missed
  • Offering discounts on existing services or products
  • Using personalized recommendations
  • Leverage experience marketing by offering free trials or samples

Signing Off

E-Commerce business is booming, but at the same time, the market is cluttered with several new players entering it. Therefore, increasing your e-Commerce conversion rate requires special effort amidst several players. 

From applying principles of customer persuasion, design thinking, listing optimization, and security, you need to strategize the entire experience. However, which path you choose will depend on the requirements of the site and customer.

How to Search Storefronts on the Amazon App: A Comprehensive Guide

Have you ever opened the Amazon app with specific brands or influencers in mind was stumped by trying to find their storefronts on the Amazon app?

You are not alone.

In the vast world of online shopping, Amazon stands tall as a leading e-commerce platform with millions of sellers offering an array of products. While many people are familiar with purchasing items from Amazon, finding specific storefronts on the Amazon app can sometimes be a perplexing task. Whether you’re a consumer looking for a particular brand or an entrepreneur interested in exploring competitors’ shops, this guide will walk you through the process of finding storefronts on the Amazon app.

5 Easy Steps to Finding Storefronts on the Amazon App

1. Utilize the Search Bar:

If you’re wondering how to search for specific storefronts on the Amazon app, the search bar is your trusty companion. By simply entering the desired keyword or store name, you can discover the relevant storefronts. For instance, if you’re searching for a particular business or influencer, simply type in their name. While this seems obvious, many do not consider it as the search bar it typically used for products.

However, it should be noted that this option does not bring you to the storefront itself. Rather it displays products from the brand or within the influencer’s storefront.

2. Utilize the “Shop by Category” Feature:

Amazon provides a convenient feature called “Shop by Category,” which allows you to explore storefronts based on various product categories. This feature can be found in the app’s navigation menu. By selecting a specific category, you’ll be presented with a curated list of storefronts offering products related to that category. For example, if you’re interested in finding storefronts related to electronics, select the “Electronics” category to narrow down your search.

3. Leverage Amazon Inspire & Discover Pages:

In addition to the “Shop by Category” feature, the Amazon app has two other pages that can help one find Amazon storefronts: the Inpsire and Discover pages. Neither are the easiest to navigate to within the app, but they do showcase endless Amazon storefronts. The images below show where these pages can be found within the app.

4. Leverage the “See All” Option:

When you perform a search on the Amazon app, you’ll often see a list of products related to your query. At the top of the search results, there is usually an option to “See All” the results. By selecting this option, you can access an expanded view that includes multiple storefronts related to your search term. This allows you to explore different options and discover a wide range of sellers.

5. Utilize Third-Party Resources:

In your quest to find specific storefronts on the Amazon app, you can also take advantage of external resources. One external resource being none other than Google. This may be the most straight forward of options even though most of the searching does not occur on Amazon itself.

Wrap Up

Navigating the Amazon app to find specific storefronts doesn’t have to be a daunting task. By using the search bar effectively, leveraging “outside resources”, and exploring the Amazon aoo, you can discover the storefronts you’re looking for. So, whether you’re a consumer searching for a favorite brand or an entrepreneur analyzing competitors, follow these tips and make the most out of your Amazon app experience. Start exploring the diverse world of Amazon storefronts and uncover an abundance of exciting products at your fingertips.

Happy storefront hunting!

If you’re intrigued by the idea of becoming an Amazon seller yourself, look no further! Explore Viral Launch, your ultimate resource for all things Amazon selling. From comprehensive Amazon seller tools to expert guidance, we’ve got you covered on your journey to success. Don’t miss out on this opportunity – start your Amazon selling adventure with Viral Launch today!

FNSKU Vs. ASIN: Understand the Difference Between Them

When selling on Amazon, it is important to have your particular product properly registered so that it can be uniquely identified on the platform. Amazon has an extremely large catalog of products, so your product has to be differentiated from the rest. Now, that unique identifier can come in the form of an ASIN and FNSKU number. Your product will be assigned both of these numbers by Amazon, but what exactly do they mean? Oftentimes people confuse one for the other, but make no mistake, they each provide something different. We will delve into these differences below so that you have a better understanding of what they do.

What is an FNSKU? 

An FNSKU represents a type of barcode that Amazon uses to identify a product and connect it with a particular seller. It stands for:

Fulfillment Network Stock Keeping Unit

Just like an ASIN, an FNSKU is also a unique 10-digit code assigned by Amazon. Only an FNSKU is for you, the Fulfillment By Amazon (FBA) seller, and encompasses the specific products you are listing. (If you are fulfilling orders by yourself (FBM), then you do not need to worry about an FNSKU.)

Amazon uses the FNSKU code for tracking products within their internal fulfillment centers. After listing your product on Amazon and it shows up on your inventory page, Amazon automatically generates the FNSKU labels that you will need to print off and affix to the packaging of all products you send to Amazon. Any and all UPC or EAN codes that exist need to be covered up with a blank label or the FNSKU label to avoid any confusion or your products ending up in commingled inventory.

Sometimes an FNSKU is confused with a UPC code because they are both used to identify what a specific product is. The difference is that a UPC can be used in every store or online marketplace, whereas the FNSKU is unique only to Amazon.

What is an ASIN? 

An ASIN is one of the more common acronyms within the Amazon seller space. It stands for:

Amazon Standard Identification Number

Basically, every product on Amazon utilizes its own 10-digit ASIN, which can be found on its Amazon listing. Usually, the number is near the bottom amongst the “Additional Information” section. It is also present within the product page’s URL. 

Even variations of the same product still each get their own, unique ASIN. For instance, if you’re creating two variations of cellphone cases, by color, Black and Grey, you would end up having three ASIN’s: 1 for Black, 1 for Grey, and 1 for the main “parent” item that binds the two together. However, the parent ASIN is never seen in a search.

ASINs can be used by sellers to look up products on Amazon and check to see if they are eligible to list the products. An actual product name can also be searched, however an ASIN will provide a product’s exact match. 

FNSKU vs ASIN: The Printing Factor

A common question Amazon sellers have is whether both the ASIN and the FNSKU need to be printed onto their product’s labels. It all depends on whether you ship products directly to your customers (FBM) or ship your products to Amazon who then ships to your customers (FBA).

  • FBM: Because FNSKUs are generated by Amazon, you do not need to print them on your FBM labels. Feel free to utilize that space for anything else.
  • FBA: If Amazon is shipping out your products, then you need to follow all regulations it has set forth. In order to be a legit vendor with Amazon, you have to include both the ASIN and FNSKU somewhere easily visible for an efficient fulfillment process. 

In Closing

The main difference between an ASIN and an FNSKU is the purpose of the code. An ASIN code is used for identifying items on Amazon’s website as opposed to in the Amazon FBA warehouses. An FNSKU code is used for shipping products to Amazon warehouses and to make sure the products are properly identified in the Amazon FBA warehouses. It may not seem like it, but understanding the difference between ASINs and FNSKUs is very important when starting out as a seller on Amazon. Things can get confusing when there are so many numbers involved. At least now, you have some good sense on what number goes where!

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