Category: Amazon Miscellaneous

Amidst the endless array of products vying for attention, there exists a coveted position that every Amazon seller dreams of attaining—the “Featured Offer.” This prime digital real estate on an Amazon product listing unlocks your endless selling potential when you have it, but failing to secure the Featured Offer can sabotage and spell doom for a seller.

But what exactly is the Amazon Featured Offer, and, more importantly, how can you secure it for your own products? In this comprehensive guide, we’ll unravel any mysteries surrounding this sought-after designation, providing you with actionable insights and strategies to propel your Amazon business to its true potential.

Understanding the Amazon Featured Offer

In this blog post, we’ll unravel the mysteries surrounding Amazon’s Featured Offer, exploring what it is, why it matters, and how sellers can leverage it to their advantage. Let’s dive in and demystify this crucial element of the Amazon selling experience.

What is the Amazon Featured Offer? (Formerly Amazon Buy Box)

Once referred to as the “Buy Box” or “Amazon buybox” and sometimes still known by those designations, the Featured Offer is the product listing Amazon chooses as the default choice when a customer adds a product to their cart. Amazon claims the process is automated based on a proprietary algorithm to enhance customer satisfaction.

When customers click Add to Cart or Buy Now on a product page, the eventual sale goes to the owner of the Featured Offer. If you’re selling a product and don’t own the Featured Offer, customers will have to go out of their way to find your offering.

Why the Featured Offer Matters

At last check, 82% of all sales on Amazon come via the Buy Box. And that number climbs even higher for mobile purchases. When you consider some items are sold without a buy box, that 82% figure looms even more significant. With an average of $385 million in sales daily on Amazon, it’s safe to say the Featured Offer matters in a major way for sellers looking to score as many sales as possible.

Without ownership of the buy box, a seller’s opportunity for sustained success ranges from slim to none. But with the buy box, a seller can maximize sales and control your e-commerce destiny.

Amazon Featured Offer Eligibility Requirements

Believe it or not, not all products can receive the Featured Offer. For example, books aren’t eligible for the Featured Offer. Additionally, items sold by sellers not on a Professional selling plan cannot own Featured Offers.

• A Professional selling plan
• Well-stocked inventory history
• Fast delivery times and accurate tracking
• Items must be new or like-new goods

You can find your Amazon featured offer eligibility status (formerly referred to as Featured Merchant Status) by entering your Seller Central account, selecting Inventory → Manage All Inventory → Preferences, and checking the Featured Offer Eligible option. This page shows a column showing your ASINs, buy box eligibility status and lets you view featured offers if applicable.

Factors Amazon Considers for the Featured Offer

So how does one obtain the treasured Featured Offer? Unfortunately, there is no surefire formula to follow. Amazon states the criteria for the Featured Offer varies from category to category, so there isn’t an exact method to check whether you should or should not own the Featured Offer.

However, Amazon lists several best practices that play a substantial role in the featured merchant algorithm. Below, we’ll dive into the elements that come into play when determining who owns the buy box.

Seller History

Since Amazon bestows the Featured Offer label on products likely to lead to satisfied customers, seller history is paramount for securing the Featured Offer. If your account has been plagued by issues, warnings, and complaints, obtaining the Featured Offer can be long, arduous and potentially fruitless.

As Amazon scours product markets to denote the Featured Offer, a poor or mixed seller history can prove to be a tiebreaker when all else is comparable.

Price

Amazon states Featured Offer products are typically at or below the price of competitors in the market.

According to a poll of customers across e-commerce marketplaces, 80% of consumers list competitive pricing as an important factor in determining which product(s) they purchase. Customers love finding value in their purchases; nobody enjoys feeling ripped off. Amazon takes customer satisfaction seriously, ranking first in the latest American Customer Satisfaction Index (ASCI).

Therefore, Amazon intentionally seeks out products at or below market value, increasing the likelihood of a customer walking away feeling like they found a bargain.

Shipping

When you remember the Featured Offer exists to help customers find products to satisfy their needs, it checks out that shipping plays a role in determining which product gets highlighted for the Featured Offer. Amazon Prime members are accustomed to the free, two-day shipping that transformed e-commerce over the years and upped the standard on online purchases. When customers must pay extra for shipping or deal with slow shopping, it stands out and leaves them feeling sour due to feeling like they’re receiving second-rate service.

Inventory

The saying “Availability is the best ability” has been overused in sports to the point of becoming cliche, but it accurately sums up this aspect of landing the Featured Offer designation.

Have you ever purchased an item online, only to be notified that the product was out of stock? Pain. If you know this struggle, then you know the unsatisfied feeling of going back to purchase a less preferred version of the item you thought you bought hours or days ago.

When Amazon designates the Featured Offer, it’s vital that the product be available to complete the purchase.

Customer Service Metrics

Much like a credit score can make or break your ability to procure a home or car, your Amazon seller metrics can do the same with your odds of becoming the Featured Offer. Several unique metrics evaluate customer service on Amazon.

Sellers can find details for various metrics within Seller Central by going to Account Health. Within this tab, sellers can find their overall account rating, an all-in-one number from 1 to 1,000 (the higher the number, the better the score) that quickly displays how Amazon views your seller account.

It’s certainly worthwhile to periodically check on these metrics, as Amazon tracks them for a reason, often playing a role in other opportunities.

5 Tips to Win The Amazon Featured Offer

In the fiercely competitive arena of Amazon’s marketplace, securing the coveted Featured Offer position isn’t a luxury; it’s a necessity for long-term success. To emerge as the default choice for discerning shoppers, you must master optimization basics and keep your listing in tip-top shape. Here are five strategic Amazon seller tips for winning the buy box in this digital marketplace battle:

1. Choose Fulfillment by Amazon (FBA)

Since fast and free shipping is a primary selling point to the 170 million Amazon Prime members, one of the most beneficial things an Amazon seller can do is join the Fulfillment by Amazon (FBA) network. Choosing FBA guarantees free shipping and getting orders to customers within two days—or even enables next-day or same-day delivery when possible.

Providing customers with free shipping or shipping faster than other sellers can also increase your likelihood of becoming the Featured Offer. Although possible, sellers are highly unlikely to top FBA sellers when it comes to shipping speed and cost, both critical factors that play into customer satisfaction.

For those interested, you can look into the fulfillment methods of your competition by going into Market Intelligence and performing a search for your product. Among the many columns, such as monthly sales and revenue and review quantity and average rating, the Fulfillment column informs you if the competition is Amazon, FBA, or FBM.

If you’re not in the FBA program, you face an uphill battle to capture the Featured Offer.

2. Maintain Competitive Pricing

One of the key factors Amazon considers when selecting the Featured Offer is pricing. Competitive pricing on Amazon plays a pivotal role in convincing its algorithm that your product is the best choice for customers.

First and foremost, understanding your product’s competitive landscape is paramount. Research your competitors’ prices for similar products. But how can you stay in touch with the ever-changing market?

Viral Launch offers two tools that can save you time and help you strike a balance between profitability and competitiveness.

First, Listing Analyzer features a Competition Analysis tab. Listing Analyzer examines every aspect of your Amazon listing for an unbiased, data-driven report to see how you stack up against the competition. Within the Competition Analysis tab, you can quickly compare key aspects of your Amazon product to your competition, including pricing.

While Listing Analyzer surveys the entire market, Competitor Intelligence zeroes in on a specific competitor to see how you measure up against them individually in various metrics such as Units Sold, Revenue, Reviews, BSR, and Price. Additionally, you can check Price over time for competing products, allowing you to see the pricing and promotional behavior over months or even years.

These tools do all the tracking and monitoring for you, saving you precious time while providing a more comprehensive picture of pricing in the larger market and with specific competitors.

3. Improve Your Seller Metrics

Going back to the credit score analogy, there are smart and efficient ways to improve a credit score. The first step? Diagnosing what’s holding it back. Similarly, we recommend monitoring your seller metrics and running diagnostics on your metrics to see how you can improve your account health the most with minimal effort.

Several unique metrics evaluate customer service on Amazon. While the algorithm remains proprietary, Amazon specifically calls out the following metrics when detailing how sellers can improve their odds of acquiring the Featured Offer:

• Order Defect Rate (ODR) – Measures account activity components such as negative feedback rate, A-to-Z Guarantee Claim Rate, and credit card chargeback rate.
• Pre-Fulfillment Cancellation Rate (CR) – The pre-fulfillment cancellation rate calculates the frequency of seller-canceled orders (not including customer-canceled orders and refunds).
• Late Shipment Rate (LSR) – Tracks orders that ship after the expected ship date.
• Valid Tracking Rate (VTR) – Based on tracking information (such as incorrect tracking numbers, which can disrupt the buying experience).

By keeping these customer service metrics in tip-top shape, you can dramatically improve your odds of winning the Featured Offer placement while increasing the likelihood of repeat customers thanks to your reliability and willingness to serve the customer.

4. Consistent Inventory Management

Maintaining consistent inventory management on Amazon is crucial for ensuring a seamless shopping experience for customers and maximizing your sales potential. Although no seller wants to pay more for items to sit in warehouses unsold, running out of inventory can create issues with receiving the Featured Offer and mitigate the benefits of selling out due to increased demand. To avoid running out of stock, there are a few things a seller should do to maintain healthy inventory levels at all times.

Within Seller Central, select the Inventory tab and navigate to Manage FBA Inventory to set up Replenishment alerts to be notified when in-stock items run low. Checking seasonal trends within Market Intelligence can help you forecast rises and falls in demand. so you can replenish inventory appropriately when your product market sees an increase or decrease in demand. Additionally, making sure your Amazon sales strategy aligns with your inventory is critical for maintaining products during more promotional periods.

If, for any reason, you know you won’t be able to manage your storefront, Amazon recommends setting your account to inactive to avoid costly out-of-stock orders and negative reviews from customers. An influx of either can dig a hole for your account health that sets you back in sales and in hopes of obtaining the Featured Offer.

Consistent inventory management on Amazon is essential not only for meeting customer expectations but also for avoiding storage fees, out-of-stock situations, and potential account suspensions.

5. Automate Reviews & Actively Seek Customer Feedback

Perhaps the most challenging thing an Amazon seller can do is consistently garner positive reviews without incentivizing customers. And while onerous, there are things you can do to maximize your review count and review rating with Amazon’s terms of service.

The Viral Launch Market Intelligence Chrome extension permits subscribed users to Review Automation, a built-in functionality to request reviews for all eligible orders in just a few clicks. With this, sellers can request reviews from individual orders without navigating into the order details for each.

Also, it can be just important what you don’t do to juice up your review count. Since keeping your account healthy on good terms with Amazon plays a role, sellers must resist the urge for black-hat tactics such as Facebook review counts or purchasing reviews from sketchy sites or services that put your standing with Amazon at risk. Amazon and the FTC take review fraud very seriously, with new punishments that go beyond jeopardizing your ability to sell products on Amazon.

As a bonus, any increase in positive reviews has a multiplier effect, leading to more sales as consumers gain trust in your product. And more purchases give you greater opportunity for even more reviews and, of course, the money that comes with those additional sales.

By automating your review generation process and saying no to illicit reviews, you can accumulate steady reviews without worrying about deep legal or financial trouble.

Amazon Featured Offer Recap

Landing the coveted Featured Offer can exponentially increase sales for your Amazon business. Because of this, Amazon sellers must do everything in their power to land this prime digital real estate.

By mastering these elements, you can drastically increase your chances of being the default choice for Amazon shoppers, ultimately driving success for your online business.

Amazon, one of the world’s most renowned e-commerce giants, is at the forefront of online retail. Its massive digital footprint is on display from the staggering amount of web traffic it receives. As per Statista’s data, March 2023 alone saw a combined total of 2.4 billion visits to Amazon’s websites. This is a testament to its significant global reach and influence.

With billions of users browsing Amazon, it might seem like product success is a given. Yet, relying solely on Amazon’s built-in audience might not yield the desired sales outcomes. To truly accelerate your Amazon ranking, it’s imperative to drive external traffic to your listing. Diversifying your approach by steering external traffic not only can this boost your sales, but it can also enhance your product’s rank in Amazon’s search results.

So, how do you drive external traffic to your Amazon listing?

In this article, we’re diving deep into six proven strategies to help drive external traffic to your Amazon listing. You won’t want to miss this!

The Basics of Amazon SEO

Amazon SEO involves optimizing your product listing with relevant keywords, compelling content, and strategic elements to improve its visibility and ranking in Amazon’s search results. 

You can do this by improving the title, bullet points, and description.

Title	– Include relevant keywords and essential product details. – Be sure to keep it concise.
Bullet Points	– Highlight key features. – Incorporate keywords naturally. – Maintain a clear format for easy scanning.
Description	– Offer in-depth information and storytelling. – Include additional details. – Incorporate keywords naturally. – Break up the text for readability.

Effective keyword research is vital to identifying relevant search terms. You can utilize the Keyword Research Tool for Amazon by Viral Launch to find relevant keywords to help you make more data-based informed decisions.

In addition, it’s important to regularly monitor and adjust your Amazon listing based on sales data and customer feedback.  You can utilize the Listing Analyzer tool by Viral Launch to comprehensively assess your listing’s performance. 

Optimizing these elements strategically improves Amazon SEO, increasing your product’s chances of being found and purchased by potential customers.

6 Ways to Drive External Traffic to Your Amazon Listing

Diversifying your traffic sources is paramount to making your Amazon listing more visible. We’ve compiled these six proven methods to channel external traffic to your Amazon listing.

1. Social Media Marketing for Amazon Listings

Leveraging social media platforms such as Facebook, Instagram, Pinterest, and Twitter offers a powerful way to direct external traffic to your Amazon listing. These platforms have vast user bases and targeted advertising options that allow you to showcase your products to a highly relevant audience.

For instance, Twitter marketing can be highly effective when you understand its business-specific features. Twitter Amplify is particularly useful for reaching your target audience. On the other hand, Instagram, with its visually-centric nature, captivates users, while Pinterest offers a unique space for creative product displays.

Consistently producing engaging content for these platforms can be challenging. To streamline this process, consider utilizing tools like ChatGPT Chrome extensions. To enhance your overall social media marketing strategy, there are comprehensive tools available. As a recommendation, check out a list by Attrock, detailing some of the best social media marketing tools to elevate your campaigns and product visibility.

2. Pay-Per-Click (PPC) Campaigns

PPC campaigns offer a strategic pathway to drive external traffic to your Amazon listing. Google Ads empower you to create tailored ad campaigns for your Amazon products. You can bid on relevant keywords and fine-tune your ad copy. Doing so helps you position your items prominently in the search results, reaching those actively seeking products similar to yours.

You can leverage retargeting. This strategy primarily uses paid ads to re-engage an audience of users who have previously visited your website. It helps you recapture their attention and direct them to your Amazon listing with personalized ads based on their previous engagement.

Incorporating PPC campaigns into your strategy ushers in targeted traffic and provides tangible metrics for optimization. 

3. Influencer Marketing

Influencers possess the power to authentically endorse your products and incorporating influencer marketing into your strategy can help drive genuine external traffic to your Amazon listing. 

Why?

They have an already engaged audience and have established credibility among their followers. 

Influencers sometimes incorporate polls into their strategy. By integrating polls into their strategy, they not only engage their audience but also gather feedback, gaining invaluable insights into customer preferences and opinions. Endorsements from trusted figures can create a ripple effect, resulting in an audience that is genuinely intrigued by your products or services. It’s crucial to collaborate with influencers that align with your product or service to ensure your efforts yield the maximum impact.

Here are three tips for finding and collaborating with influencers suited to your product:

• Seek influencers whose niche aligns with your product, ensuring a natural fit.
• Collaborate with those boasting a loyal and engaged following to amplify impact.
• Choose influencers whose values resonate with your brand.

4. Email Marketing

Email marketing remains a potent tool for nurturing external traffic to your Amazon listing. To achieve Amazon email marketing success, you need to build an email list. You can encourage users to willingly join your list by offering value through insightful content, exclusive offers, or relevant information.

Once you’ve established an engaged audience, you’ll need to craft compelling email campaigns for product promotions. You can tailor your messages to resonate with subscribers. You can do this by effectively highlighting the benefits of your Amazon products and guiding them seamlessly to your listing. Also, be sure to include a clear call to action to encourage recipients to explore your offerings on Amazon.

5. Affiliate Marketing for Amazon Products

Affiliate marketing is a great way to generate external traffic for your Amazon products. Affiliates already have an established audience that can help you expand your reach significantly.

However, it’s important to find the right affiliate marketers whose audience aligns with your target customer base. Effective partnerships result in a win-win scenario. 

This is because when the affiliates endorse products that resonate with their established audience, they’ll be received by the audience in a much more positive manner. That typically leads to increased visibility and potential sales. 

6. Cross-Channel Marketing

Cross-channel marketing involves tailoring your message to suit the aspects of each platform. Doing so ensures that it resonates with the audience and context of that channel. 

For instance, you might utilize blog content, social media posts, email campaigns, and even video content to promote your Amazon products. Doing so ensures a consistent but adaptable narrative.

Analyze and Adjust Your Strategy as Necessary

It’s important to analyze any external traffic strategy and adjust your approach based on performance.  By tracking where your traffic originates, you gain insights into which methods and strategies are most effective. Regularly monitoring key performance indicators (KPI), like click-through and conversion rates, as well as sales from external sources, can help when it comes time to fine tune your approach. Such diligence not only enhances the efficacy of your traffic efforts but also equips you to respond to evolving market trends, ensuring enduring success.

Final Thoughts

Driving external traffic for your Amazon listing is paramount to expanding your reach, boosting sales, and enhancing your organic ranking. 

The above strategies will guide you on how to drive external traffic to your Amazon listing. They can be very useful in amplifying your online presence and tapping into broader audiences. Don’t hesitate to experiment with various approaches to determine what resonates most effectively for your unique offering. 

Once the traffic reaches your listing is where Viral Launch can help you. Our suite of seller tools allow you to create and optimize for high converting listings that boost sales and maximize revenue.

Whether perusing Amazon pages as a customer or scouring competitor pages, you’ve almost certainly come across Amazon badges on products. Perhaps it’s even led you to click on a product to learn more, as it signals quality, popularity, or another quality that influences which product you purchase and which never makes it to your cart.

But what exactly are these badges? And how can sellers get Amazon to stamp their products with these eye-catching badges? Let’s dive in.

What Are Amazon Seller Badges?

Amazon seller badges are visual indicators that highlight specific attributes and achievements of a seller. These badges are prominently displayed on a seller’s product listings, storefront, and profile page. Perhaps most importantly, they’re displayed on Amazon search results pages and help a product stand out amongst the crowd.

These badges serve as virtual accolades, providing valuable insights to buyers about the seller’s credibility and performance. Amazon employs a variety of badges to distinguish sellers based on factors such as Amazon performance metrics, customer service, and adherence to specific programs.

Different Types of Amazon Seller Badges

With nearly 200 million Amazon Prime members, Amazon knows its consumers come from various backgrounds that impact their purchase decisions. The Amazon badges quickly identify different elements that influence decision-making, improving customer satisfaction and experience to meet their needs in a streamlined fashion. Below, we’ll dig in and examine unique seller badges, what they mean, and what Amazon sellers need to know about how to badge out their product catalog.

Amazon’s Choice Badge

While the exact formula for who gets the Amazon’s Choice badge remains secret, we know a few factors determining which products receive this honor.

Amazon debuted the badge in 2015 and hasn’t publicly spoken much about what goes into the distinction. Amazon states, “Amazon’s Choice considers what customers tell us matters most to them, including ratings, price, popularity, product availability, and fast delivery.”

Reportedly created to help customers shop via the Amazon Echo, Amazon’s Choice emphasizes the product that best matches the search terms via Amazon’s A9 algorithm for search and meets acceptable levels of sales performance that reflects customer satisfaction.

As a result, sellers hoping to boast Amazon’s Choice will want to prioritize a product listing optimization, which will include high-volume and highly relevant keywords in your title, bullet points, product description, and backend search terms to index for a wide assortment of potential searches customers might make to find your product. Additionally, sellers will want to keep their review ratings at a 4-star level or better, keep products in stock, and be enrolled in Prime two-day shipping.

Best Seller Badge

The Amazon Best Seller emblem indicates a product consistently performing as a top-selling item. It showcases the popularity and demand for an item, giving customers the assumption it performs well for a reason.

For sellers interested in how to get the Amazon Best Seller badge, it can be earned by having a product rank in the top 100 best sellers in any category and subcategory. In addition to maintaining a high level of sales, sellers can parlay the continued cascade of sales that earn the best seller badge with positive reviews and feedback to pick up a top rated seller badge to double up on premium badges.

Amazon Prime Badge

Certainly, the most common badge, the Amazon Prime badge, is perhaps the most critical badge that can be displayed for a product. The Prime badge communicates quick shipping and easy customer service that Prime members have come to expect on Amazon. Sometimes referred to as the Fulfilled by Amazon badge, every FBA seller automatically receives this badge, a benefit of the program that makes Amazon appealing to e-commerce entrepreneurs.

Not a part of FBA? You can still earn the Prime badge, but it requires meeting the strict standards of the recently re-opened Seller Fulfilled Prime (SFP) program. Prospective SFP sellers must have a nearly-perfect history regarding fulfilling and shipping orders on time. Check out Amazon’s Seller Fulfilled Prime guide and FAQs to learn more.

Small Business Badge

The Amazon Small Business badge signifies that a product comes from a small business, encapsulating the spirit of entrepreneurship, creativity, and community. This badge encourages customers to shop outside the big brands and helps small business owners gain visibility and compete in a competitive marketplace.

Unlike most badges listed, the Small Business badge appears on the Amazon product page but not in search. However, customers can filter their search on the left-hand side to support small businesses in the marketplace.

In recent years customers have increasingly stated an affinity to support small businesses. Amazon created the filter to make it easier for customers to shop small, allowing small e-commerce businesses increased visibility and opportunity to capitalize on these customers.

Subscribe & Save Badge

The Amazon Subscribe and Save badge is a recognition bestowed upon products and sellers participating in the Subscribe and Save program. This initiative allows customers to set up recurring deliveries for products they frequently purchase, such as household essentials, personal care items, baby supplies, and more.

Sellers can earn this badge by enrolling in Subscribe & Save within Seller Central and must meet the criteria below.

• Enrollment in the Amazon Brand Registry program
• An active professional seller account
• Inventory stored in an FBA warehouse with at least 3 months of experience as an FBA seller
• A fulfillment history with an 85% in-stock rate
• Minimum of 4.7 seller feedback rating

Earning the Subscribe and Save badge involves aligning with Amazon’s guidelines and offering value to customers. As customers discover the convenience of receiving products they rely on regularly, your products could become their trusted go-to choices.

FSA or HSA Eligible Badge

The FSA and HSA Eligible badge signifies that a product listed on Amazon can be purchased using funds from flexible spending accounts (FSAs) and health savings accounts (HSAs). These accounts are designed to allow individuals to set aside pre-tax dollars to cover eligible medical expenses and wellness products. By offering FSA and HSA-eligible products, sellers provide customers with a simple and cost-effective way to manage their health-related costs.

For sellers looking to thrive in the health and wellness market, understanding and leveraging the FSA and HSA Eligible badge is a strategic move that can foster brand loyalty and drive sales.

Black-Owned Business Badge

The Black-Owned Business badge serves as a beacon of visibility and representation for businesses owned and operated by individuals of Black heritage. It acknowledges these entrepreneurs’ contributions and provides customers with a tangible way to support diverse businesses as part of their purchasing decisions.

Amazon states the eligibility for the black-owned business badge below:

“Businesses eligible for the Black-Owned Business badge must hold a valid minority-owned business registration or certification (for example, from the National Minority Supplier Development Council, U.S. System for Award Management, U.S. Small Business Administration, or SupplierGATEWAY) demonstrating that the business is black-owned, based on the criteria of the certifying body.”

Currently, only products sold in the U.S. Amazon marketplace and by sellers based in the U.S. are eligible for this badge.

Limited Time Deal

The Limited Time Deal badge is a digital marker that denotes a time-sensitive promotion on Amazon. It’s a powerful tool that creates a sense of urgency among shoppers, encouraging them to quickly secure a discounted product before the deal expires. For sellers, this badge opens doors to increased visibility, accelerated sales, and heightened customer engagement.

After successfully creating a Limited Time Deal and once it goes live for customers, the badge automatically appears for your product. If you experience issues seeing this badge, we highly recommend contacting Seller Central support regarding the issue.

Climate Pledge Friendly

The Climate Pledge Friendly badge recognizes products with at least one certification from an approved external organization that helps customers distinguish more sustainable, eco-friendly products. Amazon lists 52 governmental agencies, non-profits and independent laboratories that earn this badge.

Customers can shop from any of the certifications and view products that solely meet its standards. Like other badges on this list, the Climate Pledge Friendly badge can serve as a powerful tiebreaker for customers deciding between two similar-priced products. According to a poll from The Business of Sustainability, 78% of customers want to buy from environmentally-friendly companies but don’t know how to confidently identify them.

The Climate Pledge Friendly badge assists with helping customers with this problem. With a wide-ranging list of certifications available, it’s certainly worth examining them to see if your product is missing out on a badge that could sway sales. Once certified, your badge should appear soon after. Additionally, the certification is likely worth mentioning in your bullet points or product description as a selling point that can help close the deal on a potential sale by providing a product that customers can feel good about in every possible way.

General tips to help earn Amazon badges as a seller

From a big-picture perspective, the best tip for sellers looking to badge out their product assortment is to be strategic. Each badge comes from meeting a set of criteria, so consider the targeted aspects when making decisions for your Amazon business. Depending on your product market, certain badges may be unrealistic to achieve or not worthwhile if faced with significant opportunity costs. However, there are a few tasks that can set a seller up for success in achieving a badged-out product.

Optimize Your Listing

As a fundamental building block of your Amazon business, your product listing’s copy should be optimized for search and sales. Regarding badges, an optimized product listing plays an integral role in determining who gets the Amazon’s Choice badge and indirectly factors into many others as it impacts visibility, sales, customer reviews and ratings, and returns, elements that can impact your eligibility for nearly every other badge.

Introducing LaunchGPT: The Ultimate AI-Powered Amazon Listing Optimization Tool

See more

Run promotions

Everybody loves a good deal! Because Amazon knows this as well as anybody, they highlight sales promotions quite regularly in a few different ways.

One way to ensure you receive a badge is to run deals such as giving a percentage off when customers subscribe and save. Not only does this promotion earn a badge, but it also creates a stronger brand-to-consumer relationship as customers are more likely to return for more and continue their subscriptions.

Also, sellers can offer coupons and discounts that result in a Deal of the Day, Lightening Deal, or a Limited-Time Deal badge. These badges all create a sense of urgency to purchase as soon as possible to enjoy savings.

Read the fine print

Awareness and attention to detail can go a long way when it comes to selling on Amazon. Simply by paying attention beyond the basics, sellers can gain an edge by performing due diligence to see if their product meets or can meet standards for badges. For example, the FSA or HSA Eligible badge and Climate Pledge Friendly badge are available for products that may not be as apparent as one would think. But an extra level of attentiveness for those selling products that meet the standards can make their offering much more attractive to customers with badges signifying alternative payment methods or levels of sustainability.

Benefits of Earning Amazon Seller Badges

Overall, accruing Amazon badges help distinguish your product from the rest of the market. Badges work wonders in establishing credibility and trust to boost consumer confidence in a marketplace largely lacking in those departments.

With 59 percent of paid units on Amazon going to third-party sellers in the Amazon marketplace, customers largely buy from businesses with unfamiliar brand names, leveling the playing field when not competing with household names such as Apple, Disney, or Nike. Compiling badges for prominent display tilts the odds in your favor for generating clicks and purchases, constructing an aura of professionalism, quality, and reputation that can funnel shoppers toward your products.

Likewise, the badges help build your brand on and off Amazon. For all the reasons above, the badges signal legitimacy and a positive image that you’ve met the requirements and put the effort in to earn these indicators.

Conclusion

In conclusion, Amazon seller badges are not just visually appealing icons; they’re a powerful tool that shapes buyers’ perceptions and influences their purchasing decisions. By highlighting seller achievements and quality indicators, these badges create a more transparent and trustworthy online shopping experience. As a seller, understanding the significance of these badges and working towards earning them can contribute significantly to your success within the Amazon ecosystem.

In the fast-changing digital world, brand loyalty has evolved beyond just repeat purchases. It has become closely linked with emotions, trust, and even a sense of belonging. Which means cultivating brand loyalty is no longer a luxury; it’s a necessity for Amazon businesses aiming for long-term success.

In this guide, we’ll discuss the top 7 ways you can build brand loyalty to ensure your business succeeds in this competitive Amazon environment.

What is Brand Loyalty?

Brand loyalty includes a customer’s emotional investment, trust, and preference for a particular brand over its competitors. This loyalty often results from satisfaction with a product or service, consistent value, trustworthiness, or a combination of these factors.

If a company establishes true brand loyalty it can benefit in many ways. They can see reduced marketing costs, increased sales, and benefit from word-of-mouth recommendations.

7 Effective Ways to Build Brand Loyalty

1. Personalized Customer Experience

A customer feeling understood and catered to is a hallmark of brand loyalty. Spotify, the music-streaming giant, offers a perfect example. They create personalized playlists for their users based on their listening habits. This helps to ensure their users feel seen and engaged, which can lead to a deeper connection with the brand. Regardless of your industry, identifying these touch points for personalization can lead to improved customer relationships.

2. Quality

Meeting and exceeding customer expectations on a consistent basis is paramount for loyalty. Apple’s unwavering quality across its product ecosystem helps ensure their customers remain loyal to the brand. This loyalty can help reduce churn and prevent users from leaving for competitors. 

3. Customer Service

Trust is central to brand loyalty and can be built with top-notch customer service. Take Zappos, for instance. The online shoe retailer has legendary customer service tales, including instances where service reps have spent hours on calls assisting customers. This commitment can turn one-time buyers into life long customers.

4. Loyalty Programs & Rewards

Acknowledging and rewarding repeat business allows brands to deepen their bond with their customers. Starbucks’ loyalty program offers freebies, discounts, and early access to new products. This not only incentivizes purchases but also adds an exclusivity element that makes members feel like they’re special.

5. Social Media

In today’s connected world, brands cannot afford to be faceless entities. They need personalities, voices, and interactions. Wendy’s, the fast-food chain, is a great example. Their witty, humorous, and sometimes sassy X (formerly known as Twitter) engagements have transformed their brand perception in the public’s eye. This has made them much more relatable and memorable.

6. Content Marketing

Brands that provide content that educates, entertains, or informs become valuable resources for their audience. A few content marketing examples are blogs, podcasts, email, ebooks, etc. Red Bull, for example, has associated its energy drink label with extreme sports and adventures. Their unique content strategy perfectly resonates with its target audience’s lifestyle.

7. Community Involvement and Social Responsibility

Modern consumers align with brands that stand for more than just profits. TOMS Shoes exemplifies this with their ‘One for One’ campaign. They donate a pair of shoes for every pair sold. This not only addresses a social issue but also makes customers feel they’re part of a larger cause, which is very important in this day and age.

How to Measure Brand Loyalty

To better understand your brand loyalty campaigns you can review various metrics including: 

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric that measures customer loyalty by gauging the probability that they’ll recommend your product or service to others.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is the total revenue a business can expect from a single customer over the entirety of their relationship.

Retention Rates

Retention rates represent the percentage of customers or users who continue to use a product or service over a specific time period. 

Additionally, you can measure brand engagement on social platforms to gain insight into how engaged and invested your audience is.

Challenges in Cultivating Brand Loyalty

While the roadmap to brand loyalty can offer significant rewards, it’s full of challenges along the way. With constantly shifting consumer behaviors and an ever-expanding market, the journey is a difficult one. However, with genuine intent, consistency, and by viewing customers as long-term partners, brands can overcome these challenges.

How Viral Launch Can Help

Amidst the crowded world of Amazon brands seeking consumer attention, Viral Launch’s suite of Amazon seller tools is your key to standing out amongst the competition. Learn more about our range of seller tools we’ve created to elevate your brand and help boost conversions. Our tools assist with building lasting connections between businesses and consumers, rooted in trust and shared value. Start your 14 free trial today to see how we can help boost your Amazon business.

Amazon can be a great resource for your eCommerce business. Even if it’s not the only platform you’re selling on, it can provide you with access to a global audience that is already engaged in the buying process. Not to mention that you can benefit from the brand trust and loyalty the company has developed with consumers over the years.

It’s important not to simply rely on Amazon’s reputation. Four your business to truly thrive, you need to establish your independent value to customers as a seller on the platform. One way you can achieve this is by creating a blog on your own website.

Certainly, maintaining an effective blog takes a commitment of time and energy, which requires consideration as an independent entrepreneur. So, let’s take a look at a few compelling reasons Amazon eCommerce sellers need a blog on their website.

1. It Supports Search Engine Optimization (SEO)

Perhaps the primary reason you need to have a blog on your website is as another tool to boost search engine optimization (SEO). After all, discoverability is vital in a market where there’s no shortage of competition. Having a blog that regularly provides high-quality content for your website can help you rank higher in important searches related to your niche. This can lead to more people and potential customers engaging with your store.

That said, simply having a blog doesn’t automatically result in better rankings. You need to take a strategic approach to ensure your company blog provides users with high-quality content that encourages meaningful engagement. Make sure your goals for your content — whether increasing brand awareness or driving sales — are clear. 

This allows you to conduct targeted research into the content preferences of your target audience, aiding you in achieving your goals. It’s also important to publish your blog consistently. Search engines tend to reward websites that frequently publish fresh, high-quality and relevant content. These sites are more likely to be crawled and have their pages indexed, which in turn can lead to increased online visibility.   

2. It Helps Establish Expertise and Trust

One of the ways to stand out among other Amazon eCommerce sellers is to develop trust among consumers. Certainly, the most direct way to achieve this is by encouraging consumers to leave positive reviews. However, you can also help this by demonstrating your expertise in your field. Having a blog on your website that highlights your expertise provides consumers with confidence that this reliability translates to your product offerings.  

Therefore, it’s important to regularly create blog posts that emphasize your expertise. This may involve behind-the-scenes explorations of your product design or procurement processes, showcasing the level of consideration and quality control that goes into your business. An example could be where you provide tutorial posts that highlight the best uses for different items you’re selling. 

Don’t just rely on your own expertise here, though. Ensure your claims are backed up by links pointing to credible research papers or high authoritative sites, such as .gov or .edu, or well-known authorities in your niche. This not only reinforces your points, but it can also help your SEO efforts.

3. It Enables You to Diversify Traffic Sources 

Many Amazon sellers rely on their primary traffic to come from internal searches on the platform. However, this isn’t likely to be an approach that maximizes your sales. Rather, encouraging traffic from a diverse range of sources can widen your reach and sales potential. Your website blog can be a powerful tool here.

Firstly, your blog posts themselves can be a direct connection between readers and your product listings. Crafting content that highlights your specific products and their use cases can naturally lead to a compelling call-to-action (CTA), urging readers to explore your amazon storefront. Having a wide range of readers regularly engaging with your pages can result in consistent traffic to your site.

In addition, by creating blog posts demonstrating expertise and authority, you may find that other blogs and websites link to your site as a trusted resource in their own content. As a result, click-throughs from other websites may result in a wider audience subsequently heading to your Amazon eCommerce store.

If you focus on creating high-quality and engaging content, you may find that readers consider them interesting, entertaining, or authoritative enough to share links on their social media accounts. This could get the attention of influencers who might want to work with you, resulting in beneficial marketing partnerships. This can lead to an increased number of eyes on your content, potentially leading to more diverse audiences learning more about or purchasing your items.

Conclusion

Amazon can be a powerful platform for your eCommerce business, offering access to a global audience and benefiting from the brand trust it has developed. However, relying solely on Amazon’s reputation is not enough.

To thrive, sellers should establish their independent value by creating a blog on their own website. An effective blog can help with SEO, establish expertise and trust, and diversify traffic sources. By consistently publishing high-quality content, sellers can attract a wider audience, potentially leading to increased sales.

Visit Viral Launch to learn more about our suite Amazon seller tools to optimize your listings and maximize sales!