How you can make the most of the newest Amazon keyword: Squid Game.
As most of the world knows, Squid Game was released by Netflix on September 17th, 2021. Not even a month into its release, it is the number one watched show on Netflix. Plus, it is the streaming platform’s most watched tv show in its history. What once was a keyword no one has heard of before just 3 weeks ago is now one of the largest keywords on Amazon.
As you can see in the image below, “Squid Game’s” keyword phrases dominate halloween costumes and costumes in general. It is on trend to be the halloween outfit of the year. Similar to the Harley Quinn costume in 2016 with Suicide Squad. It is fascinating to see how quickly keyword trends and phrases pop up. This verifies again that it is vital for Amazon sellers to stay up to speed on social trends. If you are able to get involved with selling early, you can make thousands of dollars quickly and efficiently with not much competition.
Squid Game reaches beyond Netflix
Alongside costumes becoming a trending search on Amazon, Vans saw a 7,800% increase in sales of white slip on vans. They’re the TV show’s premier shoe with an increase in sales across the globe. Netflix, Vans, and those selling track suits are on par to make big bucks in 2021.
The trend continues.
According to our Keyword Manager and Research tools, Squid Game Costume has over 500,000 searches starting in October. In September, it only had around 50,000 searches. Those who were in the selling game that early were the first to make big bucks on those searches. It is still not too late. Our data shows that the search volume will most likely continue to trend upwards till about October 31st. After halloween, search volume will more than likely drop off.
What is next after Squid Game?
As the movies Marvel’s Eternals, new episodes of Netflix’s Bridgerton, and Spiderman: No Way Home are coming out later this year, it is important to keep in mind that these will open up avenues for more selling opportunities. Try to get involved in these early before they skyrocket in keyword trends like Squid Game.
With data research going back over 4 years, Viral Launch provides their users with the largest library of Amazon keywords. The Keyword Manager tool is the most popular among users. Especially for its ability to quickly compare and contrast specific keywords and how it compares to similar ones. Users can optimize the best SEO for their products to hit the number one spot on Amazon.
On Tuesday, Amazon announced a new feature for the Advertising console, the Budgets Page (beta). While the new feature hasn’t generated much buzz, it should be on the radar of every Amazon seller utilizing advertising. It comes with some powerful performance insights and actionable steps being added to their Seller Central account.
The value proposition of the new Budgets page is the powerful data points that allow individualized metrics and estimates for your campaign. Within this page, you can see the average time your campaigns were in budget. It covers estimates on missed sales, missed impressions and missed clicks in the time that the campaign was out of budget.
With the data provided on the page, this will also provide a recommended daily budget for each of your campaigns. It covers the goal of optimizing ad spend, and the option to apply those recommendations.
Amazon claims they are able to provide estimated missed sales, missed clicks, and missed impressions through Amazon’s machine learning technology based on historical performance.
The potential of these estimates and metrics can go a long way for Amazon sellers looking to get the most advertising bang for their buck. Access to this information (for free) is a huge advantage for savvy sellers looking to maximize advertising efforts. Knowing how many sales you could be racking up in the time your ads are inactive would theoretically answer any questions or concerns about the efficiency of your campaigns.
It’s important to remember that the majority of these metrics are estimates. These estimates could eliminate much of the guesswork when creating and optimizing PPC campaigns. If accurate, you won’t have to wonder how many sales, clicks, or impressions were left on the table while a campaign ran out of budget.
In theory, Amazon is able to monitor your advertising campaigns over time. Plus, be able to create estimates on performance if they were to run in perpetuity.
Additionally, Amazon sellers can see which campaigns are running out the quickest, compare actual budget to recommended budget, and more.
Where can I access the Budgets page?
Sellers can find the brand new Budgets Page (beta) in a few different ways:
Within Campaign Manager, select the Budgets page.
Download the data into a report within the Report Center of Seller Central.
Set up a subscription within Seller Central to have the results emailed to you.
Within the Reports page, information and data will be available beyond the limits of Campaign Manager, which displays information from the last 90 days.
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The new Budgets page should be something to keep an eye on for any sellers advertising on Amazon. Tracking the campaign estimates for accuracy could greatly benefit sellers in regard to maximizing return on ad spend.
Monitoring estimates and tracking performance when taking suggested actions will certainly be interesting. We’ll be sure to monitor the new page as more information becomes available.
Overall, it becomes the latest addition to the Advertising Console’s busy 2021, which has been a central point of emphasis for Amazon. The amount of time, attention, and energy paid by Amazon into revamping the Advertising Console should speak volumes as to where the future of Amazon is headed.
If you haven’t begun advertising through PPC on Amazon yet, don’t wait too much longer to start creating your campaigns. With plenty of new tools and features, there are many resources to help you get started.
Want to make some extra cash through Amazon? Of course you do! Here’s how.
On July 15, Amazon announced the launch of a new Brand Referral Bonus Program. Available exclusively to brand owners enrolled in Brand Registry, the program further incentivizes sellers to accelerate growth from referral traffic.
In short, Amazon is giving you even more reason to level up your external traffic. Not only will registered sellers be able to profit by driving promotions from outside of Amazon, they’ll effectively be able to earn even more money from these sales.
Amazon estimates that on average, registered brands can earn a 10% bonus from qualifying sales. The bonus rate depends on the category for each product, with minor variables such as shipping and gift wrapping charges.
Before you start bumping up your marketing efforts, be sure to register for the program and then Amazon Attribution. For sellers already registered in Amazon Attribution, traffic from previous tags will still qualify for your bonus. Once you’ve registered for the bonus program.
Once you’ve successfully accomplished those tasks, you can create tags through Amazon Attribution. That will track your performance and your bonus. Without Amazon Attribution tags, traffic will not count as qualifying credits toward your eventual bonus.
For those who are interested in monetizing traffic to their Amazon listings but don’t own a brand, the Amazon Associates program presents a similar opportunity. It works by providing commissions for purchases brought in by their marketing efforts.
As you begin to see sales as a result of your external marketing efforts, you’ll be able to find and monitor your bonus amount. It is found within the Transaction Details page within the seller account.
Some patience will be required from sellers. They will have to wait two months before they can use the bonuses so that Amazon can properly account for order cancelations and customer returns.
All in all, this Brand Referral Bonus Program presents a tremendous opportunity to scale your business. Sellers who make the most of this initiative will accelerate growth while saving money. This improves the efficiency of their marketing efforts outside of Amazon.
Driving external traffic should always be on the mind of Amazon sellers. specially with the rising cost of advertising on Amazon. With an opportunity to earn money by executing strategies that were already beneficial by driving sales and boosting rank, it makes emphasizing traffic a no-brainer.
For sellers who have been executing strategies centering around external traffic, this bonus is free money. Amazon business owners unfamiliar with advertising outside of the confines of Amazon may find this to be the perfect opportunity to expand their reach. There may never be a greater time to experiment with ads on platforms such as Facebook, Instagram, YouTube, and TikTok.
If you’ve been on the fence about ramping up your external traffic efforts, now is the time to unleash your inner influencer and make some extra dough!
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Amazon Prime Day 2021 met and surpassed mammoth expectations, with small and medium-sized businesses reaping much of the benefits.
Customers taking advantage of steep discounts unquestionably weren’t the biggest winners of Amazon Prime Day. Third-party sellers on the Amazon marketplace, comprised almost entirely of small and medium-sized business. They took home record-setting sales numbers during the mega sales event.
Lasting 48 hours, this Prime Day proved to be the biggest two-day period ever for Amazon’s third-party sellers.
According to Amazon, shoppers spent more than $1.9 billion on more than 70 million products from third-party sellers during the promotional period. Compared to Prime Day 2020, held in October, these small and medium-sized businesses experienced more than a 100% sales increase.
Furthermore, the report stated the deals were available to more than 200 million paid Amazon prime members. The massive figure was first announced in late April, within a letter from Jeff Bezos to shareholders.
In January 2020, Amazon revealed it had reached 150 million Prime members. Picking up over 50 million subscribers in less than two years is a remarkable sum. Even for a company as large as Amazon. While the pandemic created issues for many industries, the surging amount of Prime subscribers showcases the strength of e-commerce that has yet to show signs of slowing down.
Indeed, these numbers are incredibly encouraging for the current and future state of the industry. Likewise, the continued rise of Prime subscribers and massive sales numbers underline the tremendous opportunity afforded to third-party Amazon sellers.
More Notes from Prime Day 2021
Amazon released a few interesting tidbits related to categories and specific products that crushed it during the sales holiday.
Amazon reports the best-selling categories worldwide included tools, beauty, nutrition, baby care, electronics, apparel, and household products.
Top-selling products worldwide for Prime Day 2021 included iRobot Roomba 692 Robot Vacuum, Keurig K-Slim Coffee Maker, Apple Cider Vinegar Gummy Vitamins by Goli Nutrition, and Crest 3D White Professional Effects Whitestrips.
Prime members worldwide saved while gearing up for back to school purchasing more than 600,000 backpacks, 1 million laptops, 1 million headphones, 240,000 notebooks, 40,000 calculators, and 220,000 Crayola products.
In the United States, top-selling deals included the Waterpik Electric Water Flosser, Orgain Organic Plant Based Protein Powder, 23andMe Health DNA Test, iRobot Roomba 692 Robot Vacuum, Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker.
Overall, Prime Day 2021 was undoubtedly a major success even when compared to its lofty standards.
With the accelerated prominence of Amazon and e-commerce, it’s never been a better time to be one of the hundreds of thousands of third-party sellers who have realized their entrepreneurial dreams on Amazon.
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To many, it serves as a bit of surprise that such a substantial number of countries could still be added to the Amazon marketplace. Although Amazon’s grown into one of the world’s largest companies since its founding in 1994, the recent inclusion of nearly 100 new countries to the approved sellers’ list shows it’s still growing.
Pakistan, Saudi Arabia, South Africa, and Venezuela are among the notable new additions to the marketplace. With this revision, few countries are omitted from the directory of approved countries, with 188 countries now approved for seller registration. For the most part, only countries with strict sanctions, such as North Korea and Cuba, remain excluded from the Amazon Approved Sellers list.
For aspiring Amazon sellers in the newly approved countries, this update encourages aspiring entrepreneurs to enter the marketplace by removing a major barrier to entry. Now, they can get in on the growing number of third-party sellers cashing in on the billions of dollars generated in the marketplace.
In the past, sellers from these newly added countries could still sell on Amazon. However, they’d be forced to establish their business in a country on the approved sellers’ list.
While many in the group sold on Amazon before Pakistan was approved, countless others entered the Amazon marketplace as virtual assistants. Certainly, removing restrictions and breaking down barriers to entry may stimulate them to become sellers in their own right.
Our interview with Saqib Azhar, serial entrepreneur, Amazon mentor, and leader of the Ecommerce by Enablers Facebook group
In previously banned countries with a strong Amazon presence like Pakistan, many celebrated the newly opened doors. As Azhar notes, Amazon represents a massive opportunity for Pakistan to improve the country’s economy. Additionally, he believes FBA can be a promising opportunity for the country’s youth to discover financial freedom.
Fulfillment by Amazon (FBA) has proven to be an incredibly rewarding opportunity for aspiring entrepreneurs. After a record-setting 2020, e-commerce continues to thrive in 2021. Even more encouraging, market analysis projects Amazon to be responsible for 50% of all e-commerce retail sales in 2021.
All in all, the excitement from newly added countries underlines the opportunity provided with FBA. While many industries experience turbulence and many unknowns, selling on Amazon offers a tremendous opportunity with an even brighter outlook.
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On Monday, Amazon announced an upcoming change that will affect plenty of product listings. Starting July 17, 2021, Amazon will no longer support HTML tags in the product description of product detail pages.
You can view the entire statement from Seller Central below:
In order to provide security for our customers as well as versatility to list products on non-HTML devices, after July 17, 2021, we will stop supporting the use of HTML tags in the product description on product detail pages. Please refrain from using HTML content on detail pages as outlined on our Product detail page rules 260 Help page.
We encourage you to update any product detail page for your listings with an HTML tag. You can use Seller Central or your usual channel for such updates.
Any product description containing HTML tags in the product detail page which are not supported after July 17, 2021, will stop showing HTML formatting. For example, if you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.
The statement reads somewhat confusing, especially as the Product Detail Page guide referenced mentions that line breaks (written as “</br>”) can be included in the description as a special case. HTML line breaks in listings, as they break up text into smaller, more readable text blocks.
How It Appears
Additionally, the inclusion of “non-HTML devices” is a headscratcher, as most devices can read and display HTML markups without issue.
Nonetheless, Amazon sellers should prepare accordingly.
While product descriptions don’t make a significant impact on keyword indexation, it allows an excellent opportunity to describe your product, explain crucial product details, and close the deal with a customer.
If segments of your product description are removed or displayed in an undesirable manner, it could consequently lead to lower conversions. Making sure your product description answers potential customer questions, highlights differentiating points, and is reader-friendly can certainly go a long way toward giving your product listing an edge over the competition. Any failure to do so invites customers to click off and check out your market rivals.
Of course, we’ll continue to monitor the situation as more information becomes available regarding the update. The announcement serves as the latest update in what’s been a rather busy week for Amazon news. Stay tuned for more regarding HTML tags on Amazon.
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Recently, Amazon search results have gotten a little wonky. What’s the deal?
Over the weekend, attentive Amazon sellers started noticing strange, extreme changes in organic rank for their products. Suddenly, products that were mainstays atop organic search results vanished. Instead of appearing in the most desirable digital real estate on Amazon, they could be found deeper in the seldom seen pages of search.
As a result, sales plummeted for many top sellers as visibility severely declined. Meanwhile, product listings that typically don’t receive much traction benefitted from taking up top spots usually held by competitors.
Destaney Wishon of BetterAMS discovered the issue early on, and made a quick and helpful explainer outlining an example of the issue with Amazon search results.
As any Amazon seller will tell you, organic rank remains the holy grail for Amazon sellers. Any rise or drop will significantly impact a product’s bottom line. With this in mind, monitoring your organic or advertising rank can be vital for tracking your product’s performance.
ALWAYS know when your keywords are rising or falling within Amazon search results with Keyword Manager
Of course, we’ll continue to monitor the situation as more information becomes available.
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Unfortunately, Amazon did not announce an exact date for Amazon sellers and customers alike to circle on the calendar. But Amazon CFO Brian Olsavsky did drop some hints and key information about Amazon’s signature sales event.
“I will remind you that Prime Day has been scheduled for later in Q2, and we’ll have more on that as the quarter unfolds.” This would mean Prime Day would take place in April, May, or June.
With April in our rear-view and roughly a week into May, it’s highly unlikely Amazon would make a surprise Prime Day without giving sellers a few weeks in advance to prepare for the massive wave of sales that come with Prime Day.
For that reason, we’d imagine that an official announcement regarding the date of Amazon Prime Day 2021 is coming soon. At the present time, we’d recommend planning on Prime Day kicking off in mid-late June.
Additionally, Olsavsky mentioned Prime Day 2021 is slated to be a two-day event. As Amazon did for Prime Day 2020, he stated it will heavily emphasize small businesses.
“Another popular benefit of Prime membership is Prime Day. And we are excited to announce that we will hold the two-day savings event during the second quarter. Prime Day is also a great opportunity for our selling partners to reach more customers and will make supporting small businesses a big focus again this year.”
Amazon CFO Brian Olsavsky
When is Prime Day typically?
Since its initial launch in 2015, Amazon Prime Day has been held in mid-late July with one exception. In 2020, the mid-summer sales event was postponed until October, making one of the world’s largest shopping days the unofficial kickoff to the holiday season.
The usual mid-July date marks the anniversary of Amazon.com going live in 1995. Known for massive markdowns and discounted deals, it’s estimated that sales on Amazon surpassed $10 billion over Prime Day 2020.
Over the years, Prime Day has grown into one of the largest shopping days globally.
In summary, the tidbits of information gleaned from Olavsky’s comments certainly deserve much attention. With a blockbuster Q1 behind us, the return of a mid-summer Prime Day marks another reason to believe Amazon sellers can keep the sales momentum going.
For Amazon sellers positioned to take advantage of Prime Day, the potential for record-breaking sales is stronger than ever.
UPDATE: In order to ensure your inventory is properly stocked for Prime Day, Amazon advised sellers to the following countries by these dates:
June 1: Australia
June 6: United Kingdom, Germany, France, Italy, Spain, Netherlands, Turkey
June 7: United Arab Emirates, Saudi Arabia
June 13: Japan
As more information becomes available, we’ll be sure to update. Lastly, feel free to let us know how you feel about Amazon Prime Day 2021 in June in the comments!
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After a record-breaking 2020, the Amazon marketplace shows no signs of slowing down. In Amazon’s quarterly earnings report for Q1 2021, the results show the marketplace is only growing larger and third-party sellers remain the backbone of Amazon’s signature retail platform.
It’s estimated that third-party Amazon sellers were responsible for 55% of all products sold on the Amazon marketplace, matching Q4 2020 and up from 52% from a year earlier. Even more encouraging for Amazon sellers, that percentage hasn’t budged even as the amount of products sold has risen.
As the COVID-19 pandemic caused lockdowns that pushed customers online, it goes without saying Amazon sales would dramatically increase. If there were any doubts on if customers would ditch digital shopping once restrictions loosened up, this quarter serves as the first indicator of e-commerce’s staying power.
While the year-over-year results may be partially skewed due to the pandemic only impacting the last month or so, the numbers represent a significant increase from Q2 and Q3 2020, when the pandemic and its subsequent restrictions were more prevalent.
Regarding what’s ahead for Amazon, the company projects year-over-year growth between 24% and 30% for Q2 2021. This projection is company-wide and not solely for the marketplace. With this in mind, the Amazon marketplace continues to thrive and appears poised for continued growth for the foreseeable future.
Without a doubt, there’s never been more opportunity to make your entrepreneurial dreams come true on Amazon.
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The world of Amazon is a wild one, with different seller tools required at each stage of the journey. Therefore, it’s a tremendous benefit to dig through Amazon seller plans to discover the software tools that are just right for you!
If you remember the fairytale Goldilocks and the Three Bears, you’ll remember Goldilocks making herself comfortable in the forest home Papa Bear, Mama Bear, and Baby Bear. Each time Goldilocks tests out an element of the home (chairs, beds, bowls of porridge), one option is not enough, another too much, and the third option is juuuust right.
Depending on which stage you’re at in your Amazon journey, you’ll likely relate to Goldilocks when deciding between software packages. One option may not have all the capabilities you’re looking for. Another may have too many tools, resulting in you paying for tools you don’t need.
At Viral Launch, we specialize in creating software with relevant and reliably accurate data that Amazon sellers can leverage to thrive in the marketplace. With three unique plans thoughtfully designed to meet sellers at their stage, we have the right plan for you.
Without further ado, let’s break down the differences between our two most comprehensive Amazon seller plans, Pro and Pro Plus Ads.
Firstly, let’s begin with our most popular software bundle. The Pro package contains everything Amazon sellers need to start and grow their business accordingly.
What’s Includedin Pro
Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.
Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price, and review trend data to consequently understand the market and validate product ideas.
Keyword Research: Eliminate the guesswork with the markedly most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.
Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.
Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list to draw from and real-time feedback with our Optimization Score, anybody can significantly improve their listing’s copy!
Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis as a result to make sure every aspect of your listing is top-notch.
Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.
With a full fleet of insightful seller tools, it’s no wonder why it’s our most popular subscription package. Lastly, at $99/month, Pro is a cost-efficient option for Amazon sellers looking to start or grow their Amazon business.
The Pro Plus Ads Plan
The Pro Plus Ads package explicitly gives Amazon sellers access to all of the seller tools in Pro, plus access to our innovative advertising console to scale their business. Kinetic, our comprehensive PPC advertising solution, makes PPC simpler for beginners while simultaneously boasting advanced customizability and unmatched data reporting for PPC experts.
Visibility is the name of the game on Amazon. Formerly, organic rank was the only way to be visible for customers searching for your product on Amazon. At the present time, PPC advertising allows anyone can gain exposure if they’re willing to pay for it.
Furthermore, the possibilities for your business are limitless with consistently high-performing advertising campaigns.
What’s Included in Pro Plus Ads
Every tool included within the Pro package. That’s right. All of them.
Kinetic: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale up successful campaigns and see easy-to-view PPC metrics to optimize campaign performance.
Elevated usage limits across all tools with limits
Packed with integrations from the Viral Launch software suite, sellers can perform next-level PPC campaigns based on the most accurate sales and keyword data in the market.
Perhaps the most flashy aspect of Kinetic is that you can create automated rules based on your campaign performance. In a nutshell, this allows you to put an end to inefficient campaigns to prevent wasteful spending, or increase spending on ones that are thriving.
Priced at $199 per month or $1,990 annually, the plan practically pays for itself with well-structured campaigns and
To sum up, the main difference between Pro Plus Ads and Pro is access to the Kinetic PPC platform.
For Amazon sellers looking to establish their brand on Amazon, the Pro plan has everything you need to jumpstart your success. By
On the other hand, if you’re a seller looking to exponentially expand your brand, break sales plateaus, and dominate on Amazon, the Pro Plus Ads plan possesses the tools to make that happen.
Do either of these plans sound right for you? Whether the answer is yes or if you’re still on the fence, sign up for our free 14-day trial to Pro Plus Ads to take the next step in finding the Amazon seller plan that’s right for you!
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