Can Amazon Be a $3 Trillion Company in 2024? This Analyst Thinks So, Citing Marketplace, Advertising Health

Is Amazon stock (Ticker: AMZN) headed #ToTheMoon? One notable analyst thinks so, citing the strength of its marketplace, advertising, and AWS.

Are you on the fence about starting your own Amazon business? Concerned you may be late to the FBA party? According to one of the most notable stock analysts in tech, Amazon has plenty of room left to run, powered partly by its massive marketplace.

Brent Thill, a Wall Street Analyst at Jefferies, presented the case for Amazon’s stock price rising to $5,700 over the next three years. In April 2019, Thill speculated that Amazon stock could skyrocket from its then-price of just above $1,800 to more than $3,000 within two years. Amazon stock would reach $3,000 comfortably within Thill’s forecast, doing so in July 2020.

Currently trading at $3,399.44 a share, this would mark a 70% uptick for a company that already owns the third-largest market cap in the S&P 500.

Unless you’re an Amazon stockholder, the gaudy valuation may seem unimportant for the typical third-party Amazon sellers. However, the reasons for Thill’s $3 trillion figure should cause sellers’ ears to perk up.

Get a 14-day free trial to the Viral Launch software suite, including PPC advertising below!

Get Your 14-Day Free Trial to Viral Launch

While Amazon is renowned for its far-reaching services, three Amazon pillars stand out as a cause for optimism for the foreseeable future: Amazon Web Services (AWS), its advertising platform, and of course, the marketplace.

Amazon Web Services (AWS)

Perhaps just as eye-popping as the $3 trillion valuation, Thill believes AWS alone could be worth $1.2 trillion in three years. Since its inception in 2006, AWS has shown accelerated growth as cloud computing gains popularity.

The growth of AWS was brought to the forefront months ago when Andy Jassy, the CEO of AWS, was tapped to replace Jeff Bezos as Amazon CEO.

Already boasting an impressive portfolio of clients, AWS appears perfectly primed for scalability as the need for computing, web security, and data storage grows.

Certainly, Amazon’s bet on AWS is paying off in spades and serves as a landmark achievement for Amazon diversifying its revenue streams at a massive scale.

The Amazon Marketplace

While other retail chains stumbled at the onset of the pandemic, Amazon’s retail marketplace soared to new heights.

If there were any concerns about these new heights being a peak before shoppers return to brick-and-mortar retail, Thill’s analysis doesn’t see it that way.

“Prime adoption and a broader shift to e-commerce have driven an acceleration in growth,” Thill wrote. “We believe the length of the pandemic has served to ingrain consumers’ increased reliance on e-commerce.”

Thill estimates the value of the marketplace in three years at $1 trillion. Better news for third-party sellers, $700 billion of that is forecasted for them.

The healthy market conditions for third-party sellers fuel an entire industry built on buying Amazon businesses, with hopes of positioning themselves for the continued booming business. Over the past 12 months, more than $3.5 billion in capital has been used to aid Amazon business acquisitions.

Even as e-commerce boomed in 2020 and into 2021, the analysis of the marketplace’s strength over the long run should be plenty of reassurance for sellers.

Amazon Advertising

Overshadowed by the announcement of Jeff Bezos departure from Amazon CEO but not overlooked by Thill, Amazon’s most recent quarterly report revealed a shocking amount of revenue generated from advertising.

Per MarketingDive, ad revenue growth rate of 64% outpaced growth for third-party seller services (54%), subscription services (34%), AWS (28%), and its online store (43%, which reported record revenue.

The ramped-up growth tells the story of an emerging asset for the company, and more importantly for sellers, which will become a much larger tool for sellers in the near future.

As the marketplace grows, it only makes sense that the value for visibility for sellers increases with it. Amidst the pandemic, e-commerce steadily became a more popular shopping option globally. The pandemic transformed e-commerce from an option to a necessity for many, and customers are unlikely to stop shopping online, with even more projected expansion.

A leading argument for the staying power of Amazon advertising is that it’s an opportunity for a mutually beneficial relationship between the marketplace, sellers, and customers. In a system where the marketplace sells valuable retail space, leading to satisfied customers and profits for sellers, everyone wins.

Back to Thill’s valuation, he believes Amazon’s advertising could be worth more than $600 billion in three years, behind only Google and Facebook. Recent updates and new features to the advertising platform are actions that display Amazon’s budding emphasis on advertising.

For third-party sellers, this means advertising should be at the forefront of your growth strategy. In an industry where trends are here one day and gone the next, Amazon advertising isn’t going anywhere anytime soon.

Closing Thoughts

All in all, the optimistic outlook from a respected analyst has to make Amazon sellers feel good about the future.

Much like following market trends within Amazon can help sellers find winning products, following company trends can give you a great idea of the next big thing in the industry.

Thill’s analysis should be a tremendous sign for the future of the Amazon marketplace and indicate that advertising should be front-and-center in future strategy.

With e-commerce forecasts, Wall Street analysis, and venture capitalists looking to enter the space, the future of the Amazon marketplace remains bright.

If you were on the fence about starting an Amazon business, there likely will not be a better time to start than now.

Want the latest Amazon news and updates sent to your inbox. Sign up for our newsletter below!

Amazon Sends Major Reminder Regarding GTINs

On Thursday, Amazon Seller Central shared a reminder regarding GTINs that could result in products becoming invalid.

In a recent Seller Central update, Amazon reminded sellers that unique GTINs (Global Trade Item Number) are a requirement for its marketplace in most categories. Amazon warned that listed products without an acceptable GTIN would be removed if corrective actions aren’t taken in time.

As the update states, “GTINs are considered invalid if they are not GS1-vended or not recognized by the brand owner.”

The reminder arrives as Amazon continues to ensure its marketplace is up-to-code and worthy of consumer trust. Above all, GS1 provides standards for industries to allow products, services, and information to move efficiently and securely to benefit of businesses and consumers.

What You Can Do

Sellers can check to see if their products are in danger of being considered invalid due to the GTIN policy by visiting the Fix Your Product tool in Seller Central.

Affected listings will be displayed in the At Risk listings section.

[RELATED: UPC Codes for Amazon: Everything You Need To Know]

If you don’t have any at-risk listings, no further actions are needed.

To fix any affected ASINs, you can submit a letter of authorization or a licensing agreement that meets the following criteria:

  • Includes the name and address of the brand’s rights owner
  • Legible: it is not too blurry and not too light or dark
  • Displays the manufacturer name and contact information
  • Includes the seller’s legal business name or the seller name that corresponds to your Account information page in Seller Central
  • Includes the seller’s physical address
  • Must be in English
  • Includes a GS1 certificate
    Note: We recommend that you obtain your GTINs directly from GS1 (and not from other third parties selling GTIN licenses) to ensure that the appropriate information is reflected in the GS1 database. For more information on licensing EANs or UPCs from GS1, refer to the GS1 website.

Also, it should be noted this is not a change of policy, but a reminder of the rules and guidelines. For the official statement from Amazon, please refer to the Seller Central statement.

Lastly, be sure to check your status within Seller Central immediately to avoid any future complications.

Don’t miss out on important seller alerts! Sign up for our email list below to receive the latest news and updates in your inbox.

Say Hello To the New Viral Launch Dashboard

At Viral Launch, we’re continually looking for ways to improve our product to help Amazon sellers start and run successful businesses. As the latest result of our commitment to providing Amazon sellers with the resources to efficiently run their businesses, we’re proud to unveil our latest update: the Viral Launch seller dashboard!

Now, sellers can easily access vital performance metrics for their business within their Viral Launch account. As a result, sellers can conveniently monitor their catalog performance just a click away from the innovative seller tools that power your business.

In addition to analytics, the dashboard displays Amazon and Viral Launch announcements to keep you up-to-date on the latest industry happenings, recent activity on your account, and the ability to create a user profile.

Created from your feedback, we’ve designed the dashboard to serve the unique needs of Amazon sellers. With the revamped dashboard, the comprehensive Viral Launch software suite is a one-stop-shop for Amazon sellers to create, monitor, and scale their online business!

To demonstrate, let’s take a look at the new, insightful features:

Analytics

Furthermore, the renovated dashboard makes sure you never miss a thing regarding your Amazon business. Upon logging in, you’ll subsequently be able to track Units Sold, Revenue, and Reviews across your product catalog.

Whether you want a quick overview of these metrics for your entire catalog or zero in on a specific storefront, our upgraded dashboard has you covered!

In order to see storefront analytics, you must provide Amazon MWS authorization within your Viral Launch account.

Announcements

Staying up to date with the latest Amazon news, seller tips and tricks, and resources have never been easier! Directly under your analytics display, you’ll see the latest from our blog, YouTube channel, and suggested educational resources based on your account activity.

We firmly believe that on Amazon, owning the mental advantage is one of the most critical edges you can over your competition. And this doesn’t just extend to product research.

Especially over the past year, Amazon is constantly evolving. With frequent Amazon updates, seller tips and tricks, and outside-the-box strategies, sellers can gain the ever-important mental edge to thrive amongst the competition.

Simply by checking the Announcements tab, you’ll never miss a beat on what’s happening on Amazon from the seller perspective.

Also, subscribe to our weekly email list to receive the latest Amazon updates in your inbox!

Recent Activity

Lastly, keeping track of your recent actions has never been easier! Whenever you make a search, track a competitor, tweak a PPC campaign, or pin a product idea, it’ll be neatly organized within the Recent Activity portion of the dashboard.

Further, no longer do you need to jot down interesting ideas on a notepad or trust your memory. It’s all right there on the home page for you to see.

What are you waiting for? The update is live! Log into your account to check out the brand new Viral Launch dashboard today! All things considered, let us know how you like the upgraded seller dashboard.

Have an idea that would improve your Viral Launch experience? Leave a comment and we’ll keep it in mind as we continue to improve our tools to fit your needs.

The Amazon Product Documents Program Explained

Amazon’s latest seller program aims to cut down on returns, increase customer satisfaction, and improve the buyer and seller experience.

Recently, Amazon unveiled its Product Documents Program, a helpful resource for sellers to upload electronic documents for potential customers to view.

Safety information, user guides and manuals, fact sheets, and instructions for use are just a few of the vital documents that eligible sellers can upload to improve their customer experience.

Previously, sellers needed to include these documents as inserts with their purchase, making them only available to customers who had already made a purchase. Now, this information can visible to customers as they shop.

Amazon describes the program below.

These are customer-facing documents that will be shown on your product detail pages. They are intended to provide pre-purchase information and post-purchase support content to customers. Adding product documents to your product detail pages can result in higher conversion rates, lower customer support costs, increased sales, and fewer returns when used effectively.

Amazon’s About Product Documents

Of course, with any new program, there are questions. Below, we’ll answer a few of the initial questions to help you get familiar with the new program.

Why does this program exist? Who does it benefit?

Customers and all eligible sellers who utilize the program benefit by increasing the quality of seller-to-buyer communication.

Before purchasing, customers can see important information about the product they’re purchasing. For instance, a customer may purchase a product that is more difficult to assemble than they anticipated, contains materials they don’t approve of, or be sized differently than anticipated. Typically, these transactions end with some combination of an unsatisfied customer, a return, or a poor review.

Amazon Product Documents allow sellers to be more transparent with customers regarding crucial product information. As a result, a more informed customer is more likely to be a satisfied customer. Additionally, a seller that is more transparent about product information is more likely to make a sale, avoid a negative review, and generate brand loyalty.

All in all, the program is mutually beneficial for the seller and the buyer.

Who Can Participate?

Registered brand owners in the Amazon Brand Registry program.

The Product Documents Program is the latest perk of being brand registered. While purely speculation, we’d imagine this is unlikely to become available for non-brand registered sellers any time soon.

[RELEVANT: A Guide to Amazon Brand Registry]

How much does it cost to join?

That’s right! There is no fee to join the Amazon Product Documents Program.

What types of documents can be uploaded?

At the moment, this is a complete list of the types of documents and formats allowed as a part of the Amazon Product Documents Program:

  • Safety Information (PDF)
  • Certificate of Analysis (PDF)
  • Certificate of Compliance (PDF)
  • User Guide (PDF)
  • User Manual (PDF)
  • Specification Sheet (PDF)
  • Comparison Chart (PDF)
  • Product Documentation (PDF)
  • 2D CAD (PDF, DWG, DXF)
  • 3D CAD (PDF, EDRW, EPRT, IGS, SLDPRT, STP)
  • Application Guide (PDF)
  • Brochure (PDF)
  • Compatibility Guide (PDF)
  • Emergency Use Authorization (EUA) (PDF)
  • EUA Amendment(s) (PDF)
  • FAQ (PDF)
  • Instructions for Use (IFU) (PDF)
  • Fact Sheet (Patient) (PDF)
  • Fact Sheet (Provider) (PDF)
  • Safety Information (PDF)
  • Size Guide (PDF)
  • Troubleshooting Guide (PDF)

How do I get started?

Amazon provides the following instructions for uploading documents from start-to-finish!

To upload documents for your product in Seller Central:

  1. Go to Inventory > Manage Product Documents.
  2. Click Upload New Documents.
  3. Choose a name for the document you are uploading. This is only for your reference. Customers will not see this name.
  4. Select a document type from the list of allowed document types.
  5. Choose the language or languages that are present in the document you are uploading.
  6. Choose a file to upload. Files must be:
    • Less than 10MB
    • PDF format except for CAD drawings
    • CAD drawings may be in PDF, dwg, dxf, igs, eprt, edrw, sidprt, or stp format
  7. Search by ASIN or product name and follow the on-screen prompts to associate one or more ASINs with the document you are uploading. At least one ASIN must be applied to the document for it to be uploaded.

Once submitted, your content may take seven business days to be reviewed for adherence to below mentioned Amazon guidelines for product documents. It may take longer during peak times. Documents that do not adhere to these guidelines will be rejected.

Once approved, it can take up to seven business days to publish on the detail page of the ASINs to which it applies. If the document status is “Not approved,” view the rejection reasons by clicking Edit for a specific document and make the changes.”

Conclusion

Above all, the Amazon Product Documents Program appears to be a great option to improve customer experience. For eligible sellers with applicable documents, we highly recommend joining this program as soon as possible!

As always, any opportunity to stand out from the competition on Amazon is an edge worth exploring. Uploading product documents with important information may boost consumer confidence and increase the likelihood of turning a click into a conversion.

Even more likely, these document uploads are likely to be an incredibly helpful resource for customers that will decrease the probability of a return and/or negative review. Recently, Amazon has taken much of the onus of customer satisfaction out of the seller’s hands. While this creates less work for sellers, it also takes away control for sellers.

Furthermore, by uploading your own documents and making them easily accessible to potential sellers, you have the chance to gain control back. As a result, you can turn would-be 1-star reviews into 5-star reviews by giving the customer everything they need for a happy transaction.

Amazon Announces Upcoming Changes to FBA and Referral Fees

Amazon announced an upcoming change to their referral and FBA fees for U.S. sellers that will impact their bottom line.

Attention Amazon sellers, upcoming Amazon fee changes may impact your profitability. Last week, Amazon announced tweaks to the common referral and FBA fees that will go into effect on June 1, 2021.

Before you panic, most referral fees will not change and the changes are modest in most instances.

For the uninitiated, the Amazon referral fee is a fee charged by Amazon every time a product is sold. Consider it the cost of doing business on Amazon, or the cost of being visible to the millions of people Amazon brings to its platform.

Typically between 8% and 15% of the price the customer pays, the referral fee plays a significant part of profitability and needs to be accounted for by every seller.

[How Much Are Amazon Seller Fees?]

In addition to the updated referral fee, Amazon will be updating FBA fees as well. As defined by Amazon, the Fulfillment by Amazon (FBA) fee is a per-unit fee, based on the dimensions and weight of the item.

Additionally, not all changes negatively impact profitability. Amazon stated, “We will also reduce certain fees, like the returns processing fee, which reflects feedback we have received from sellers and our continued efforts to reduce costs.”

In case you’re affected by the change, you can utilize an FBA Cost Calculator to discover how it impacts profitability.

Lastly, click here to view the official, complete announcement from Amazon. Check out the links below to dig through the changes and find specifics on how you’re impacted.

Want the latest Amazon news sent directly to your inbox? Sign up below to never miss Amazon news, tips, and tricks ever again!

Amazon News & Updates: Amazon Launches Marketplace in Poland

The e-commerce giant continues its global expansion in Europe.

On Tuesday, March 2nd, Amazon expanded its reach by launching its Polish marketplace, Amazon.pl.

Upon launching, Amazon.pl boasts more than 100 million products across more than 30 categories, making it one of the company’s most expansive launches yet. As global e-commerce continues growth accelerated by the pandemic, the launch of yet another marketplace signals the world’s largest online retailer is still growing.

“We are thrilled to launch Amazon.pl and to be able to offer Polish customers a selection of more than 100 million products, including tens of thousands of products from local Polish businesses.”

Alex Ootes, VP of EU Expansion at Amazon, to Reuters

[Relevant: 5 Reasons To Start Selling on Amazon Europe]

While not without competition from e-commerce companies such as Poland-based Allegro, the arrival of Amazon into any marketplace or industry undoubtedly changes its landscape.

The Amazon.pl home page.

For Amazon sellers, it’s worthwhile to monitor Amazon’s steady expansion into new countries, as they often provide an opportunity to get your brand in front of a global audience. In most instances, Amazon’s fulfillment network makes it convenient for existing sellers to be listed in international marketplaces.

Additionally, making your products available sooner on any Amazon marketplace could pay off handsomely if the new market adopts it as the e-commerce marketplace of choice. If you’re a seller looking to grow internationally with Amazon, you can get started here.

The addition of an Amazon marketplace in Poland brings Amazon’s total marketplaces to 19, spanning North and South America, Europe, Asia, and Australia.

The 19 Amazon Global Marketplaces as of March 2021

The Amazon Poland Launch comes less than six months after the arrival of Amazon Sweden. While no announcements regarding further expansion have been made, we’ll be monitoring Amazon’s ongoing expansion efforts.

[Recommended: Find International Products with Product Discovery!]

Want the latest Amazon news and updates sent to your inbox? Stay in the loop with all things Amazon by dropping your email below!

Brand New Features Added to the Market Intelligence Chrome Extension

With Viral Launch’s Market Intelligence Chrome Extension, discovering insights into product markets directly on Amazon has never been easier. And it just got even better.

In the latest version of our extension, we’ve pushed major updates to conveniently elevate your product research to new heights!

Without further ado…

Introducing The Keywords Tab

We’ve added a Keywords tab with key metrics from our Keyword Research tool in addition to the four existing tabs (Sellers, Trends, Analysis, and Calculator). Open up the Keywords tab when examining a page of Amazon search results or on an individual ASIN’s page, and you’ll see the following updates:

Related Search Terms

Using our proprietary ARCS algorithm and powerful collection of Keyword Research data, the extension now provides related search terms for you.

For example, researching “couch pillows” might come in handy. However, the search term “throw pillows” generates more than triple the search volume and would be a better primary keyword to use for your research.

Too often, sellers make the mistake of performing product research under a secondary or tertiary search term instead of the primary keyword. With this feature, you can now avoid making that mistake by quickly comparing search volume estimates for a handful of the most relevant search terms for the

Google Trends integration

Think you’ve spotted an emerging trend? Use Google Trends to validate ideas beyond the Amazon marketplace in just a click.

On top of receiving access to our Amazon search volume estimates, you can now check Google Trends to see how in-demand a search term is outside of Amazon. Under the displayed search term, just click on the Trends icon to see search interest directly from the company synonymous with search.

While we stand firmly behind Amazon search volume estimates being the most significant consumer demand indicator, we also believe the more data available at your fingertips, the better equipped you are.

Why do we recommend Amazon search volume estimates? Easy. While Amazon and Google are both search engines, they serve two entirely different purposes. Google’s mission is to organize information and make information universally accessible; Amazon search takes you to a marketplace.

At the very core, Amazon searches are done with buyer intent, while Google searches are made to learn. However, Google trends data can help determine seasonal interest and provide another avenue of product research for the growing number of Amazon sellers expanding their brand beyond the confines of the Amazon marketplace.

Scout Your Competitors Like Never Before

We’ve incorporated our reverse ASIN lookup tool Competitor Intelligence into the extension so you can uncover how an individual ASIN is performing across crucial keywords.

When running the extension on a product page, the Keywords tab quickly compiles the organic rank for the selected ASIN.

Now you can instantly dig deeper into the performance of competitors! Knowing where the competition is succeeding and where opportunities exist helps you stay one step ahead and fast-track your Amazon success.

For an even more comprehensive look into your competitors and how they’re ranking on a keyword-by-keyword basis, be sure to add the competing ASIN into Competitor Intelligence for a deep dive into their performance.

The Market Intelligence extension is free to add to your Chrome browser. However, you’ll need a subscription to our Essentials package to earn access to the abundance of impactful data that has helped thousands with their product research.

Lastly, drop your email below to receive the latest Viral Launch product updates and Amazon news in your inbox!

Unveiling Viral Launch’s Revamped Pricing Plans: What’s New

With Viral Launch’s updated pricing plans, we aim to help sellers at each stage of selling on Amazon dominate in 2021 and beyond.

At Viral Launch, we’re committed to providing you with the tools and data you need to dominate on Amazon! So it only makes sense that as Amazon continuously evolves, so do we.

From researching product ideas to sourcing materials to scaling your online business, each stage of selling on Amazon requires unique tools and data points to make intelligent, data-backed decisions.

As we aim to support Amazon sellers throughout their entrepreneurial journey, our subscription plans have been thoughtfully redesigned to meet Amazon sellers’ needs at each stage.

Get Started With Essentials

You talked, we listened.

Formerly our Beginner’s Research Kit, our new Essentials product research bundle receives a few significant upgrades. Due to popular demand, we’ve overhauled our product research bundle with two features previously unavailable: reliably accurate search volume estimates and our proprietary Product Idea Score.

Search Volume Estimates

Reverse engineer product ideas by filtering through categories, sales, price, search volume, and more!

Search volume estimates are a vital element of product research, as they’re an incredibly powerful indicator of demand. At its core, Amazon operates as a search engine where searchers have a firm intention to buy.

In December of 2018, Amazon made changes to their data collection that prevented third-party providers like Viral Launch from collecting exact search volume. With search volume estimates generated from an in-house data science team, we are extremely confident in the accuracy of our estimates.

Furthermore, if you’re a seller with access to Brand Analytics, you can judge our accuracy by comparing our estimates to the Search Frequency Rank in that report.

Subscribers to our Essentials plan now have access to this high-impact metric. In Product Discovery, feel free to set minimum and maximum filters for estimated search volume to find products with your ideal amount of demand.

Product Idea Score

Our Product Idea Score is a rating system of 1-5 stars that analyzes key metrics such as monthly sales, review trends, sales patterns, market competition, and much more into one composite score.

Once you’ve filled out your search criteria, you can now sort by Product Idea Score to quickly assess the strength of an idea.

While not meant to replace thorough, intensive product research, the score is designed to simplify the product research process. We strongly recommend using the score as an indicator of if a product is worth further investigating.

Previously available exclusively to annual subscribers, this advanced metric is now available to monthly subscribers to our Essentials, Pro, and Brand Builder software plans.

Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.

Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price and review trend data to understand the market and validate product ideas.

The Viral Launch Pro Package

Our Pro plan retains all of the features that make it our most popular package, with a few upgrades.

Pro subscribers receive access to everything included in Essentials, plus full access to Keyword Research, Listing Builder, Competitor Intelligence, Listing Analyzer, and Keyword Manager. Pro subscribers now can utilize the Product Idea Score.

We’ve also expanded the limits for Competitor Intelligence, Listing Analyzer, and Keyword Manager to allow sellers more data than ever! In addition to Product Discovery and Market Intelligence, Pro subscribers get the following tools and features:

Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.

Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.

Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list to draw from and real-time feedback with our Optimization Score, anybody can create their listing’s copy like a pro!

Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to ensure every aspect of your listing is top-notch.

Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

The New Brand Builder: Now With Kinetic PPC

Our renovated Brand Builder package has been thoughtfully designed for Amazon sellers looking to effectively and efficiently scale their brand.

Formerly, our two highest-level tiers were Brand Builder and Kinetic PPC. We’ve merged them into one comprehensive package containing the full fleet of Viral Launch software to provide everything you need to take your Amazon business to the next level!

Brand Builder subscribers gain access to Kinetic PPC, our time-saving tool created to optimize and simplify pay-per-click advertising. Generally, sellers are often scorned by PPC, with it being too complicated to understand, too expensive, or too time-consuming to be worth the opportunity cost.

Kinetic PPC helps eliminate or mitigate all three of these roadblocks so you can run high-performing PPC campaigns to reach more customers, improve organic rank, and take your Amazon business to new heights!

Moreover, sellers on our new-and-improved Brand Builder package secure access to every tool in our software suite, including all tools within the Pro plan and Kinetic.

KINETIC: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale-up successful campaigns and subsequently see easy-to-view PPC metrics to optimize campaign performance.

We certainly know that starting PPC can be daunting and filled with questions. No worries! We have plenty of resources, including our Kinetic PPC education series to answer questions and point you in the right direction for advertising on Amazon.

Find Your Viral Launch Pricing Plan Today

Lastly, be sure to check out our updated pricing page with our new subscription tiers for more information. Start your free trial today to access innovative tools to assist with building your Amazon business.

Have any questions? Feel free to drop a comment or reach out to our customer service team at service@viral-launch.com!

Want the latest Viral Launch updates, Amazon news, and seller tips and tricks sent straight to your inbox? Just drop your email in the box below!

What Is the Chinese New Year and How Does It Affect Your FBA Business?

The Chinese New Year is fast approaching. Familiarize yourself with the holiday – and how it affects your Amazon business.

In a few weeks, the Chinese New Year will begin, presenting a unique set of challenges for Amazon FBA sellers. For new and existing sellers alike, the holiday requires planning and attention to steer your business toward success.

When Is It?

Friday, February 12th marks the beginning of the Chinese New Year. While the celebrations can last up to 16 days, only the first seven days are considered a public holiday.

The upcoming year is the Year of the Ox. According to the Chinese zodiac, the Ox represents hard work and honesty.

What Is It?

In short, it’s one of the world’s largest celebrations, with estimates of over a billion people taking part in the fun.

The arrival of a new year is celebrated across China, with customs and traditions varying by region.

In Chinese culture, dragon dances are common for the Chinese New Year, as they symbolize good luck.

With customs and traditions varying by region, spectacular celebrations take place all over the country. Often referred to as the Spring Festival, Chinese New Year festivities are known worldwide for their glitzy fireworks display, Lantern Festival, and traditional dragon and lion dances.

During these traditions, all major businesses in China and Taiwan shut down for the holiday’s duration. These businesses, including factories, shut down for at least one week and could close for up to three weeks. Of course, this results in a pause in production for those depending on products from China’s robust manufacturing industry.

What Does This Mean for Amazon Sellers?

Since many Amazon FBA sellers source private-label products from China through suppliers such as Alibaba, the manufacturing halt can leave sellers vulnerable to inventory shortages if not navigated appropriately.

At this point, sellers should no longer expect the fulfillment of new orders before the holiday. Unfortunately, there’s little you can do to stock up if you haven’t already placed an inventory order. Marking your calendar in the months leading up to Chinese New Year would be wise.

If you’re a new seller leaping into FBA, understand this could complicate and delay your entry into the marketplace.

As you’d imagine, a heavy backlog of orders builds before, during, and after the celebration. Due to this, anticipate lengthier delays in months ahead as factory workers fulfill backlogged orders.

To successfully navigate through the Chinese New Year and the obstacles place in front of you is to communicate. When selecting a manufacturer, the importance of strong communication cannot be understated. Many suppliers with strong communication skills reach out to sellers in the months leading up to the Chinese New Year to effectively maneuver through manufacturing speedbumps.

If you have yet to have these conversations with your manufacturer, contact your manufacturer ASAP!

Don’t Sacrifice Quality

Additionally, the logjam of orders encourages speedier work. As workers rush to fulfill your order, quality may take a hit. But rushing orders by sacrificing quality leads to compounding problems for Amazon sellers.

Utilizing a China Quality Inspection company helps ensure quality control and save yourself from returns, negative reviews, or any of the potential consequences from quality issues.

While the holiday can disrupt your typical workflow, it’s important to empathize with your manufacturers and respect cultures! You may even consider buying your contact a gift to celebrate the occasion, especially if they have a history of going above and beyond for you.

In the hunt for FBA success, many forget or downplay the significance of the human element. But the benefits of a great working partnership far outweigh the cost of a token of your appreciation.

Best of luck in 2021 and the Year of the Ox!

What adjustments are you making for Chinese New Year? Leave a comment and let us know!
Want to stay in the loop on all things Amazon? Drop your email below and receive helpful tips, tricks, and tactics from industry leaders sent directly to your inbox!

Merry Christmas and Happy Holidays From Viral Launch

Merry Christmas and Happy Holidays!

No matter what holiday you celebrate, we hope you do, in fact, celebrate. Meanwhile, for Amazon sellers, the holidays represent a time of booming traffic and opportunity. While an influx of sales is always welcome, it adds a challenge of work-life balance.

The holiday season signals the end of the year is near, and we think it’s safe to say we’re all collectively ready to put 2020 in the rearview.

It’s certainly been a year like no other, and just as such, it’s impossible to ignore this is a holiday season is different from years past. Perhaps you’re not traveling like normal, or won’t be around

But don’t let that get in the way of having holiday spirit!

Bake some cookies for Santa Claus, flick on your favorite holiday movie (Die Hard?), and pour a glass of eggnog to sip around the fireplace. To help you get in the holiday spirit, check out the playlist below with some of the best Christmas music.

Because if Mariah Carey and Co. can’t get you feeling festive, you might be a Grinch.

While we hope you’re able to celebrate this holiday season, we’re fully aware you have a business to run! Whether you’re an Amazon veteran or spending your first holiday rush as a seller, we’ve got you covered with tips and tricks to conquer Christmas and kickoff 2021 like a boss.

We wish you the absolute best this holiday season and hope it is filled with health, positivity, and success for you and your loved ones.

Last but certainly not least, be sure to drop your email below to receive the latest updates in your stocking inbox. We’ve got plenty in store for 2021 that you do NOT want to miss out on!

Happy holidays!