Want to make some extra cash through Amazon? Of course you do! Here’s how.
On July 15, Amazon announced the launch of a new Brand Referral Bonus Program. Available exclusively to brand owners enrolled in Brand Registry, the program further incentivizes sellers to accelerate growth from referral traffic.
In short, Amazon is giving you even more reason to level up your external traffic. Not only will registered sellers be able to profit by driving promotions from outside of Amazon, they’ll effectively be able to earn even more money from these sales.
Amazon estimates that on average, registered brands can earn a 10% bonus from qualifying sales. The bonus rate depends on the category for each product, with minor variables such as shipping and gift wrapping charges.
Before you start bumping up your marketing efforts, be sure to register for the program and then Amazon Attribution, if you haven’t already. For sellers already registered in Amazon Attribution, traffic from previous tags will still qualify for your bonus once you’ve registered for the bonus program.
Once you’ve successfully accomplished those tasks, you can create tags through Amazon Attribution that will track your performance and your bonus. Without Amazon Attribution tags, traffic will not count as qualifying credits toward your eventual bonus.
For those who are interested in monetizing traffic to their Amazon listings but don’t own a brand, the Amazon Associates program presents a similar opportunity by providing commissions for purchases brought in by their marketing efforts.
As you begin to see sales as a result of your external marketing efforts, you’ll be able to find and monitor your bonus amount within the Transaction Details page within the seller account.
Some patience will be required from sellers, as they will have to wait two months before they can use the bonuses so that Amazon can properly account for order cancelations and customer returns.
All in all, this Brand Referral Bonus Program presents a tremendous opportunity to scale your business. Sellers who make the most of this initiative will accelerate growth while saving money, improving the efficiency of their marketing efforts outside of Amazon.
Driving external traffic should always be on the mind of Amazon sellers, especially with the rising cost of advertising on Amazon. With an opportunity to earn money by executing strategies that were already beneficial by driving sales and boosting rank, it makes emphasizing traffic a no-brainer.
For sellers who have been executing strategies centering around external traffic, this bonus is free money. Amazon business owners unfamiliar with advertising outside of the confines of Amazon may find this to be the perfect opportunity to expand their reach. There may never be a greater time to experiment with ads on platforms such as Facebook, Instagram, YouTube, and TikTok.
If you’ve been on the fence about ramping up your external traffic efforts, now is the time to unleash your inner influencer and make some extra dough!
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