Category: Viral Launch News

Pro vs. Pro Plus Ads: Which of the Amazon Seller Plans Is Right for You?

The world of Amazon is a wild one, with different seller tools required at each stage of the journey. Therefore, it’s a tremendous benefit to dig through Amazon seller plans to discover the software tools that are just right for you!

If you remember the fairytale Goldilocks and the Three Bears, you’ll remember Goldilocks making herself comfortable in the forest home Papa Bear, Mama Bear, and Baby Bear. Each time Goldilocks tests out an element of the home (chairs, beds, bowls of porridge), one option is not enough, another too much, and the third option is juuuust right.

Depending on which stage you’re at in your Amazon journey, you’ll likely relate to Goldilocks when deciding between software packages. One option may not have all the capabilities you’re looking for. Another may have too many tools, resulting in you paying for tools you don’t need.

At Viral Launch, we specialize in creating software with relevant and reliably accurate data that Amazon sellers can leverage to thrive in the marketplace. With three unique plans thoughtfully designed to meet sellers at their stage, we have the right plan for you.

Without further ado, let’s break down the differences between our two most comprehensive Amazon seller plans, Pro and Pro Plus Ads.

[Check out our Amazon seller plans, packed with innovative, industry-leading data!]

The Pro Package

Firstly, let’s begin with our most popular software bundle. The Pro package contains everything Amazon sellers need to start and grow their business accordingly.

Viral Launch’s Market Intelligence tool, via the Chrome extension.

What’s Included in Pro

  • Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.
  • Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price, and review trend data to consequently understand the market and validate product ideas.
  • Keyword Research: Eliminate the guesswork with the markedly most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.
  • Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.
  • Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list to draw from and real-time feedback with our Optimization Score, anybody can significantly improve their listing’s copy!
  • Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis as a result to make sure every aspect of your listing is top-notch.
  • Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

With a full fleet of insightful seller tools, it’s no wonder why it’s our most popular subscription package. Lastly, at $99/month, Pro is a cost-efficient option for Amazon sellers looking to start or grow their Amazon business.

The Pro Plus Ads Plan

Optimize your PPC campaigns like never before possible with Kinetic!

The Pro Plus Ads package explicitly gives Amazon sellers access to all of the seller tools in Pro, plus access to our innovative advertising console to scale their business. Kinetic, our comprehensive PPC advertising solution, makes PPC simpler for beginners while simultaneously boasting advanced customizability and unmatched data reporting for PPC experts.

Visibility is the name of the game on Amazon. Formerly, organic rank was the only way to be visible for customers searching for your product on Amazon. At the present time, PPC advertising allows anyone can gain exposure if they’re willing to pay for it.

Furthermore, the possibilities for your business are limitless with consistently high-performing advertising campaigns.

What’s Included in Pro Plus Ads

  • Every tool included within the Pro package. That’s right. All of them.
  • Kinetic: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale up successful campaigns and see easy-to-view PPC metrics to optimize campaign performance.
  • Elevated usage limits across all tools with limits

RELATED: How to Use Kinetic, Viral Launch’s PPC Tool

Packed with integrations from the Viral Launch software suite, sellers can perform next-level PPC campaigns based on the most accurate sales and keyword data in the market.

Perhaps the most flashy aspect of Kinetic is that you can create automated rules based on your campaign performance. In a nutshell, this allows you to put an end to inefficient campaigns to prevent wasteful spending, or increase spending on ones that are thriving.

Priced at $199 per month or $1,990 annually, the plan practically pays for itself with well-structured campaigns and

In Conclusion

To sum up, the main difference between Pro Plus Ads and Pro is access to the Kinetic PPC platform.

For Amazon sellers looking to establish their brand on Amazon, the Pro plan has everything you need to jumpstart your success. By

On the other hand, if you’re a seller looking to exponentially expand your brand, break sales plateaus, and dominate on Amazon, the Pro Plus Ads plan possesses the tools to make that happen.

Do either of these plans sound right for you? Whether the answer is yes or if you’re still on the fence, sign up for our free 14-day trial to Pro Plus Ads to take the next step in finding the Amazon seller plan that’s right for you!

Want the latest Amazon updates sent directly to your inbox? Subscribe below to never miss important Amazon news!

Say Hello To the New Viral Launch Dashboard

At Viral Launch, we’re continually looking for ways to improve our product to help Amazon sellers start and run successful businesses. As the latest result of our commitment to providing Amazon sellers with the resources to efficiently run their businesses, we’re proud to unveil our latest update: the Viral Launch seller dashboard!

Now, sellers can easily access vital performance metrics for their business within their Viral Launch account. As a result, sellers can conveniently monitor their catalog performance just a click away from the innovative seller tools that power your business.

In addition to analytics, the dashboard displays Amazon and Viral Launch announcements to keep you up-to-date on the latest industry happenings, recent activity on your account, and the ability to create a user profile.

Created from your feedback, we’ve designed the dashboard to serve the unique needs of Amazon sellers. With the revamped dashboard, the comprehensive Viral Launch software suite is a one-stop-shop for Amazon sellers to create, monitor, and scale their online business!

To demonstrate, let’s take a look at the new, insightful features:

Analytics

Furthermore, the renovated dashboard makes sure you never miss a thing regarding your Amazon business. Upon logging in, you’ll subsequently be able to track Units Sold, Revenue, and Reviews across your product catalog.

Whether you want a quick overview of these metrics for your entire catalog or zero in on a specific storefront, our upgraded dashboard has you covered!

In order to see storefront analytics, you must provide Amazon MWS authorization within your Viral Launch account.

Announcements

Staying up to date with the latest Amazon news, seller tips and tricks, and resources have never been easier! Directly under your analytics display, you’ll see the latest from our blog, YouTube channel, and suggested educational resources based on your account activity.

We firmly believe that on Amazon, owning the mental advantage is one of the most critical edges you can over your competition. And this doesn’t just extend to product research.

Especially over the past year, Amazon is constantly evolving. With frequent Amazon updates, seller tips and tricks, and outside-the-box strategies, sellers can gain the ever-important mental edge to thrive amongst the competition.

Simply by checking the Announcements tab, you’ll never miss a beat on what’s happening on Amazon from the seller perspective.

Also, subscribe to our weekly email list to receive the latest Amazon updates in your inbox!

Recent Activity

Lastly, keeping track of your recent actions has never been easier! Whenever you make a search, track a competitor, tweak a PPC campaign, or pin a product idea, it’ll be neatly organized within the Recent Activity portion of the dashboard.

Further, no longer do you need to jot down interesting ideas on a notepad or trust your memory. It’s all right there on the home page for you to see.

What are you waiting for? The update is live! Log into your account to check out the brand new Viral Launch dashboard today! All things considered, let us know how you like the upgraded seller dashboard.

Have an idea that would improve your Viral Launch experience? Leave a comment and we’ll keep it in mind as we continue to improve our tools to fit your needs.

Amazon Market Intelligence Chrome Extension: New Features

With Viral Launch’s Market Intelligence Chrome Extension, discovering insights into product markets directly on Amazon has never been easier. And it just got even better.

In the latest version of our chrome Amazon extension, we’ve pushed major updates to conveniently elevate your product research to new heights!

Without further ado…

Introducing The Keywords Tab

We’ve added a Keywords tab with key metrics from our Keyword Research tool in addition to the four existing tabs (Sellers, Trends, Analysis, and Calculator). Open up the Keywords tab when examining a page of Amazon search results or on an individual ASIN’s page, and you’ll see the following updates:

Related Search Terms

Using our proprietary ARCS algorithm and powerful collection of Keyword Research data, the extension now provides related search terms for you.

For example, researching “couch pillows” might come in handy. However, the search term “throw pillows” generates more than triple the search volume and would be a better primary keyword to use for your research.

Too often, sellers make the mistake of performing product research under a secondary or tertiary search term instead of the primary keyword. With this feature, you can now avoid making that mistake by quickly comparing search volume estimates for a handful of the most relevant search terms for the keyword.

Google Trends Integration

Think you’ve spotted an emerging trend? Use Google Trends to validate ideas beyond the Amazon marketplace in just a click.

On top of receiving access to our Amazon search volume estimates, you can now check Google Trends to see how in-demand a search term is outside of Amazon. Under the displayed search term, just click on the Trends icon to see search interest directly from the company synonymous with search.

While we stand firmly behind Amazon search volume estimates being the most significant consumer demand indicator, we also believe the more data available at your fingertips, the better equipped you are.

Why do we recommend Amazon search volume estimates? Easy. While Amazon and Google are both search engines, they serve two entirely different purposes. Google’s mission is to organize information and make information universally accessible; Amazon search takes you to a marketplace.

At the very core, Amazon searches are done with buyer intent, while Google searches are made to learn. However, Google trends data can help determine seasonal interest and provide another avenue of product research for the growing number of Amazon sellers expanding their brand beyond the confines of the Amazon marketplace.

Scout Your Competitors Like Never Before

We’ve incorporated our reverse ASIN lookup tool, Competitor Intelligence, into our chrome Amazon extension so you can uncover how an individual ASIN is performing across crucial keywords.

When running the chrome Amazon extension on a product page, the Keywords tab quickly compiles the organic rank for the selected ASIN.

Now you can instantly dig deeper into the performance of competitors! Knowing where the competition is succeeding and where opportunities exist helps you stay one step ahead and fast-track your Amazon success.

For an even more comprehensive look into your competitors and how they’re ranking on a keyword-by-keyword basis, be sure to add the competing ASIN into Competitor Intelligence for a deep dive into their performance.

The Market Intelligence extension is free to add to your Chrome browser. However, you’ll need a subscription to our Essentials package to earn access to the abundance of impactful data that has helped thousands with their product research.

Lastly, drop your email below to receive the latest Viral Launch product updates and Amazon news in your inbox!

Unveiling Viral Launch’s Revamped Pricing Plans: What’s New

With Viral Launch’s updated pricing plans, we aim to help sellers at each stage of selling on Amazon dominate in 2021 and beyond.

At Viral Launch, we’re committed to providing you with the tools and data you need to dominate on Amazon! So it only makes sense that as Amazon continuously evolves, so do we.

From researching product ideas to sourcing materials to scaling your online business, each stage of selling on Amazon requires unique tools and data points to make intelligent, data-backed decisions.

As we aim to support Amazon sellers throughout their entrepreneurial journey, our subscription plans have been thoughtfully redesigned to meet Amazon sellers’ needs at each stage.

Get Started With Essentials

You talked, we listened.

Formerly our Beginner’s Research Kit, our new Essentials product research bundle receives a few significant upgrades. Due to popular demand, we’ve overhauled our product research bundle with two features previously unavailable: reliably accurate search volume estimates and our proprietary Product Idea Score.

Search Volume Estimates

Reverse engineer product ideas by filtering through categories, sales, price, search volume, and more!

Search volume estimates are a vital element of product research, as they’re an incredibly powerful indicator of demand. At its core, Amazon operates as a search engine where searchers have a firm intention to buy.

In December of 2018, Amazon made changes to their data collection that prevented third-party providers from collecting exact search volume. With search volume estimates generated from an in-house data science team, we are extremely confident in the accuracy of our estimates.

Furthermore, if you’re a seller with access to Brand Analytics, you can judge our accuracy by comparing our estimates to the Search Frequency Rank.

Subscribers to our Essentials plan now have access to this high-impact metric. In Product Discovery, feel free to set minimum and maximum filters for estimated search volume to find products with your ideal amount of demand.

Product Idea Score

Our Product Idea Score is a rating system of 1-5 stars that analyzes key metrics such as monthly sales, review trends, sales patterns, market competition, and much more into one composite score.

Once you’ve filled out your search criteria, you can now sort by Product Idea Score to quickly assess the strength of an idea.

While not meant to replace thorough, intensive product research, the score is designed to simplify the product research process. We strongly recommend using the score as an indicator of if a product is worth further investigating.

Previously available exclusively to annual subscribers, this advanced metric is now available to monthly subscribers to our Essentials, Pro, and Pro Plus Ads software plans.

Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.

Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price and review trend data to understand the market and validate product ideas.

The Viral Launch Pro Package

Our Pro plan retains all of the features that make it our most popular package, with a few upgrades.

Pro subscribers receive access to everything included in Essentials, plus full access to Keyword Research, Listing Builder, Competitor Intelligence, Listing Analyzer, and Keyword Manager. Additionally, Pro subscribers now can utilize the Product Idea Score.

We’ve also expanded the limits for Competitor Intelligence, Listing Analyzer, and Keyword Manager to allow sellers more data than ever! In addition to Product Discovery and Market Intelligence, Pro subscribers get the following tools and features:

Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.

Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.

Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list and real-time feedback with our Optimization Score, create your listing’s copy like a pro!

Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to ensure every aspect of your listing is top-notch.

Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

The New Pro Plus Ads: Now With Kinetic PPC

Our renovated Pro Plus Ads package has been thoughtfully designed for Amazon sellers looking to effectively and efficiently scale their brand.

Formerly, our two highest-level tiers were Brand Builder and Kinetic PPC. We’ve merged them into one comprehensive package. As a result, Pro Plus Ads contains the full fleet of Viral Launch software to provide everything you need to take your Amazon business to the next level!

Pro Plus Ads subscribers gain access to Kinetic PPC, our time-saving tool created to optimize and simplify pay-per-click advertising. Generally, sellers are often scorned by PPC, with it being too complicated to understand, too expensive, or too time-consuming to be worth the opportunity cost.

Kinetic PPC eliminates or mitigates these roadblocks so you can run high-performing PPC campaigns to reach more customers, improve organic rank, and take your Amazon business to new heights!

Moreover, sellers on our new-and-improved Pro Plus Ads package secure access to every tool in our software suite, including all tools within the Pro plan and Kinetic.

KINETIC: Automate your PPC campaigns like never before! Set manual or automatic rules into place to end underperforming ads or scale-up successful campaigns and subsequently see easy-to-view PPC metrics to optimize campaign performance.

We certainly know that starting PPC can be daunting and filled with questions. No worries! We have plenty of resources to help you start advertising on Amazon. For instance, our Kinetic PPC education series provides fundamental knowledge and strategy to Amazon advertising.

Find Your Viral Launch Pricing Plan Today

Lastly, be sure to check out our updated pricing page with our new subscription tiers for more information. Start your free trial today to access innovative tools to assist with building your Amazon business.

Have any questions? Feel free to drop a comment or reach out to our customer service team at service@viral-launch.com!

Want the latest Viral Launch updates, Amazon news, and seller tips and tricks sent straight to your inbox? Just drop your email in the box below!

The Viral Launch Black Friday & Cyber Monday Special

Thanks to sellers, Black Friday and Cyber Monday are two of the most anticipated shopping dates on the calendar.

At Viral Launch, we believe the sellers deserve a deal too!

That’s why we’re offering them 50% off the first month of Pro monthly, our most popular plan.

What’s included in a Pro Monthly subscription? Everything you need to find winning products, be a master of your market, and keep tabs on your listing’s performance. Whether you’re looking for your first product to source and sell or an FBA veteran, our Pro plan has everything you need for every step of the way.

With a Pro Seller plan, you’ll receive access to SEVEN insightful tools to take the next steps in your FBA journey:

  • Product Discovery: Quickly uncover brilliant product ideas to start selling on Amazon! With 4 unique search types and plenty of filters, sellers can reverse engineer product ideas that align with their goals and resources.
  • Market Intelligence: Master your market to ensure your product’s success! Gain access to the most accurate sales estimates along with price, and review trend data to understand the market and validate product ideas.
  • Keyword Research: Eliminate the guesswork with the most accurate search volume estimate data available. Search for a product and instantly see a list of all related keywords with current and historical search data.
  • Competitor Intelligence: Know the competition better than they know themselves with our cutting-edge reverse ASIN lookup tool. Find out what they’re doing right or wrong and use that info to optimize your listing, ads, and more.
  • Listing Builder: Craft an SEO-optimized product listing designed to convert with our time-saving tool. With a comprehensive keyword list to draw from and real-time feedback with our Optimization Score, anybody can create their listing’s copy like a pro!
  • Listing Analyzer: Never miss out on a sale due to a lousy listing ever again! The innovative tool provides data-based feedback and performs a SWOT analysis to make sure every aspect of your listing is top-notch.
  • Keyword Manager: Uncover cutting-edge keyword analytics such as index checks, organic and ad rank tracking, search volume trends, badge notifications, and keyword scores.

But this deal won’t last forever! Lock this in before the end of day on Cyber Monday 2020 to gain access to the seller tools powering some of Amazon’s most successful sellers.

Happy Thanksgiving, From Viral Launch

Happy Thanksgiving!

While the holiday season can be hectic for many, this is especially so for Amazon sellers. What will almost assuredly be the busiest holiday season for eCommerce yet makes it particularly challenging for sellers to celebrate the holidays.

Between last-second strategy, communication with your team, and executing plans to optimize the holiday shopping season, celebrating the holidays can fall to the wayside. Although we can accept that this comes with the industry’s territory, we don’t have to let the meaning of these holidays go to waste.

Whether celebrating in-person with family and friends or remotely this year, the team at Viral Launch encourages you to set aside time to recognize the spirit of Thanksgiving by showing gratitude to the special people in your life.

To kick things off, we’re incredibly thankful for those who read and subscribe to the blog or subscribe to our seller tools. Without you, we’re very aware that there is no Viral Launch. We’ll continue to do our best to provide Amazon seller solutions that help you make your entrepreneurial aspirations a reality.

As the holiday shopping season ramps up, there’s no better time than now to take a breather to remember why we do what we do. We wish you and your business nothing short of your most tremendous success as we dive headfirst into the most eventful time of the year.

But first, let’s give thanks to those around us.

The Viral Launch Software Suite Just Got Sweeter: Here’s What’s New

As the Viral Launch community grows in size and strength, our team is more and more dedicated to equipping you with the tools, guidance, motivation, and support you need to build the life you dream of. After being in the Amazon community for over four years and helping drive over $10 Billion on Amazon, we’ve developed the most comprehensive suite of Amazon seller tools with one goal in mind: your results. We are excited to announce a few improvements we’ve added recently – all of which come free of charge for Viral Launch users.

PPC Rule Flexibility

For those who want to run smooth Amazon PPC automations without overspending, we’ve added Risk Multipliers. Whatever you’re aiming for – whether it’s profitable campaigns or increased organic sales – you can increase the accepted spend in a controlled manner, allowing you to hit your goals more frequently. Spend less of your day worrying about Amazon ads, and let Kinetic’s flexible automations do the tedious work for you.

Example: If your goal is 30% ACOS, but you’re willing to go to 45% ACOS to try and find useful keywords by casting a wider net, you would set your Risk Multiplier to 1.5x.

Kinetic

Keyword Rank Comparison

Have you ever wondered how one keyword’s rank changes affect another? To help Viral Launch users see their keyword performance on a macro-level, we’ve introduced Bulk Compare. This new feature makes it really easy to understand which keywords rank better than others over time. Plus, you can see how one keyword’s success is correlated to another’s. Choose 10 keywords in Keyword Manager or Competitor Intelligence, and run a bulk action to compare.

Keyword Manager and Competitor Intelligence

Top Seller Sales Breakdown

Do you ever wonder how a top seller is driving so many sales? With our new “Track” button, you can see exactly where a product is ranking for every relevant keyword. Now, you can understand where all those sales are coming from. And with this knowledge, you can implement the same strategy for your business… prioritizing their winning keywords and taking advantage of the ones they’re missing. 

Market Intelligence and Competitor Intelligence

Market Averages at a Glance

For Viral Launch users who want to make efficient, smart decisions during their product research, we’re happy to announce it is now easy to view market averages without any extra clicks. With this addition, you can quickly understand how the products on page one are performing. Now, you can determine your potential for success and make informed sourcing decisions at the click of a button.

Market Intelligence

New Sections in Search Results

If you have noticed more and more sections popping up in Amazon’s search results, you may find our new highlights quite useful. In your product research, it’s important that you’re aware of sections such as “Top Rated from our Brands,” “Editorial Recommendations,” and of course “Sponsored Brands.” Our highlights ensure you’re aware of the section’s presence, and they give you information about that product’s performance. This means you can avoid markets where Amazon’s presence is strong, and you can understand how these positions are affecting sales for the selected products. 

Market Intelligence

Streamlined Keyword Research

Sometimes basic metrics don’t quite cut it when choosing which keywords to prioritize in your PPC and organic rankings. You can now evaluate a keyword’s potential directly in Keyword Research. Quickly find markets growing in opportunity or declining in demand with keyword trend data. And see how competitive each keyword is with information on page one products. It’s never been easier to understand which keywords to prioritize for your products.

Keyword Research

There’s More Where That Came From

Selling on Amazon gets more complex with every week that passes. As more brands recognize the enormous opportunity, you must be more strategic with management and growth. It can be tough, we know. But our team of 80+ is obsessed with researching, analyzing, and building tools that support you in the process. Just like you’re committed to building your business, we’re committed to you. If you have any suggestions or questions, we’d love to hear your feedback! After all, we couldn’t do this without you.

New to Viral Launch?  Start Your Free Trial

Already part of the crew? See the New Features in Action

February Feature Updates With Lasting Impacts for Your Business

Imagine signing into a single platform that fully equips you to build a successful e-commerce brand through innovative solutions and data-driven automation. This is our mission here at Viral Launch, and we work tirelessly towards making this a reality for you.

Some people may call our team “obsessive.” But hey, we’ll take it as a compliment. We’re obsessive about data. Obsessive about innovating. Obsessive about driving real results for your brand. And because we are so invested in truly driving success for our customers, we want our tools to be as effective and user-friendly as possible. To achieve this, we release product improvements and bug fixes every single day.

Most recently, we made a few game-changing updates to our newest tool, Competitor Intelligence, along with pushing a few other notable improvements to our other seller software.

8 Notable Updates to the Viral Launch Software Suite in February

1. BSR Added to Rank Trend Graphs

Competitor Intelligence, Keyword Manager

Have you ever wondered which keywords are driving sales for you or your competitors? With this update, you can view the correlation between BSR and keyword rank, which gives you insight into how heavily the product’s sales depend on that specific keyword’s ranking. If the historical BSR trend closely resembles that keyword’s rank trend, you can conclude that an important portion of sales are being driven through that keyword.

For example, let’s say you sell fish oil. Looking at your product’s historical data in Keyword Manager, you see that your organic keyword rank dropped significantly for the keyword “burpless fish oil,” but your BSR remained relatively consistent. Here, you can infer that not many sales were being driven through that keyword. But if your keyword rank dropped for “fish oil,” and your BSR dropped along with it, you know that “fish oil” is an important sales-driving keyword for you. The more similar the trends, the more your sales depend on that specific keyword. This same method can be applied to competitor ASINs in Competitor Intelligence.

Close correlation
No substantial correlation

To find which keywords are driving sales for your products or competing products:

  1. Toggle on “track” in Keyword Manager or Competitor Intelligence for keywords you’re interested in
  2. Click the blue “Org. Rank” or “Spons. Rank”
  3. Toggle on BSR

2. ‘Your Keyword Rank’ Comparisons to Your Competitor’s Rank

Competitor Intelligence

Tracking your competitor’s keyword rank is a great way to understand their strategy and revenue-driving keywords. This update allows you to take it one step further by viewing your organic keyword rank side-by-side in a brand new column called “Your Rank.” This way, you can visualize which keywords your competitor is out-ranking you on to take action.

3. CPC Suggested Bid Enhancements for Greater Accuracy

Keyword Manager and Competitor Intelligence

Did you know that Amazon may suggest a different advertising bid for your product vs. a very similar product? Your suggested CPC bid is dependent upon a number of factors (basically, Amazon is going to prioritize products that convert over those that do not). For this reason, we typically show a generic suggested CPC bid, or one that is not specific to any individual product. However, with a recent update to Keyword Manager, you will now see your product’s suggested CPC bid, tailored to your specific ASIN directly from Amazon. Plus, if you have linked your product in Competitor Intelligence, you will also see this enhanced, tailored suggested CPC bid. Three cheers for increased accuracy! 🤓

4. Real Sales Data instead of Estimates for Your Linked Products

Competitor Intelligence

In Competitor Intelligence, you can view your ASIN and a competitor’s ASIN side-by-side through linking your product. This allows you to compare and contrast your organic keyword rank, price, units sold, review rate, and more. With this update, instead of seeing sales estimates for your product, you will now see your real sales data pulled from MWS access for your units sold, revenue, and net profit, which allows you to more confidently measure your success and strategize for the future.

5. Faster Keyword Load Times

Competitor Intelligence

When plugging in a competitor’s ASIN to get a list of their relevant keywords, you previously had to wait for all results to load before getting started with your competitor keyword research. We’ve now optimized performance so that you can start researching right away while results come in as loaded.

6. Adding Keywords to Your Bank in Bulk

Competitor Intelligence

You can track other brand’s ASINs in Competitor Intelligence, but to track your own ASINs, you’ll want to use Listing Analyzer. As you’re completing your competitive research in CI, you’ll come across keywords that you may be interested in tracking for your own products. In the past, you could add competitor keywords one-by-one to your Keyword Manager bank in order to track them for yourself. But with this update, you can now select multiple competitor keywords and add them to your product’s bank all at once!

7. ASIN Tracking from Your Competing and Complementary Products

Listing Analyzer

Amazon recently released new targeting options for Sponsored Product campaigns. The Product Targeting feature allows you to choose specific products to target placements for your sponsored ads, which changes the way you manage your campaigns and helps shoppers find your products on detail pages. In January, we added a Competing and Complementary Products tab to Listing Analyzer. By understanding your listing, we’ll give you a list of suggested products for you to target where you may convert well. And recently, we added the ability for you to easily track these suggested products in Competitor Intelligence. To utilize this update, simply click the three “more options” dots next to the product, and click Track in Competitor Intelligence.

8. Tutorial Videos Added to Better Understand the Tools

Competitor Intelligence

Because there are so many features and capabilities in our 7 seller tools, it can be overwhelming at times. Each feature is thoughtfully integrated, and by fully understanding each tool, you can harness the power of the entire suite to have massive impacts on your bottom line. Of course, our goal is to equip you with the data and insights you need. But beyond that, we want to enable you to utilize the full functionality of each and every tool. So, we’ve added additional tutorial videos to Competitor Intelligence, and we will continue adding how-to’s and walkthroughs on the Viral Launch YouTube channel.

Two bonus enhancements to improve your Viral Launch experience:

  • We now auto-refresh keyword analysis when you track an ASIN with data more than seven days old in Competitor Intelligence
  • We pushed an update to your tracked keyword quota in Competitor Intelligence and Listing Analyzer; we now deduct per unique keyword across all of your products to ensure you’re getting everything you pay for.

Pro Tips: Unlocking the Full Value of Your Subscription

Most people understand the basics of what is available inside of each Viral Launch tool. But for those that truly understand the deep-rooted capabilities, the impact to their business is absolutely game-changing. For example, you may know that Competitor Intelligence allows you to track a competitor’s keyword rank, but did you know it can also be used as a powerful hijacker monitoring tool for your own product?

Your subscription is a treasure chest that you’ve already uncovered; we want to help you unlock the value inside. To get the most out of your Viral Launch subscription, here are three Pro Tips.

  • Hijacker Monitoring: Plug in your own product ASIN to Competitor Intelligence, head to Manage Notifications, and turn on Buy Box Owner Change alerts. And wa-lah, you’ve just set up hijacker monitoring! You’ll get an email immediately if/when another seller takes the buy box from you.
  • Monitor Your Competitor’s Product Strategy: To stay in the loop on strategic changes your top competition is making to their product offering, head to Competitor Intelligence and turn on product notifications. You can specify when you want to receive an email notification about changes to their Best Seller Rank, sales quantity, review quantity and rating, price, and buy box ownership. If you notice a strategic and successful pattern, you can implement a similar strategy for your own product.
  • Product Targeting Suggestions: We mentioned this briefly, but the Competing and Complementary Products tab in Listing Analyzer makes it quick and easy to get started with product targeting, saving you time by cutting down on manual research so you can make smart decisions quickly. Using this feature, you can discover complementary products frequently bought together, identify competitor products in your keyword markets, and sort/filter by products with high sales to maximize your ad’s exposure.

“No excuses. No explanation. You don’t win on emotion. You win on execution.” -Tony Dungy

What is the biggest difference between you and the brands sitting atop page one for your main keywords? Time in the market? Budget? Expertise?

There will always be a reason not to push harder for your brand’s success. The competition is too big. They’re too good. They’re too far ahead. But you can compete, even with your toughest competitors. You just need a competitive advantage that they won’t see coming.

Here at Viral Launch, our team of around 70 go-getters work hard every day – innovating, analyzing, building – to equip you with the data, insights, and automation you need to rise to the top of your market and then replicate the process over and over again. These updates are more than just tool improvements; they’re our way of contributing to your brand’s success – because at the end of the day, your success is our success.

Check out all of the new capabilities in your Viral Launchpad, and let us know what you think! We thrive on your feedback, and the best feature updates are ones that are sourced from sellers like you.

See the New Features Live


Amazon Competitor Intelligence: Reverse Engineer Results

With Competitor Intelligence, we’re giving you more access to data through a powerful new research tool that allows you to analyze, tracker, and reverse engineer your most successful competitors.

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” -Sun Tzu, The Art of War

At Viral Launch, we’ve spent several years developing Amazon tools to help you understand your business, markets, and products. Now, we’re helping you to understand your competition like never before with our newest tool, Competitor Intelligence. As Amazon becomes an increasingly complicated marketplace, using every bit of data to your advantage is key to driving success.

With Competitor Intelligence, we’re giving you more access to data through a powerful new research tool that allows you to analyze, tracker, and reverse engineer your most successful competitors.  Analyze the strengths of your competition and rise to them. Analyze their weaknesses and exploit them. And most importantly, discover new ways to unlock the sales potential of your products.

The Powerful Benefits of Competitor Intelligence

Competitor Intelligence puts your competition’s most valuable data in the palm of your hand.

Reverse ASIN 2.0

Competitor Intelligence begins by scouring billions of Amazon data points to find every keyword your competitor’s product is currently ranking for in the organic and sponsored ad results. You can filter through this comprehensive list to quickly find their highest sales driving keywords. For example, by searching for keywords with at least 1,000 searches per month and where the competitor is ranking in the top 15 organic positions, you are able to quickly identify which keywords are likely driving the most sales for the product. Within less than a minute, you can find all of your competitor’s most important keywords! Very powerful!

Unlike other reverse ASIN tools, Competitor Intelligence also grabs keywords that your competitor’s product was ranking for historically. This paints a more comprehensive perspective of competitor’s keyword and advertising strategy.

Thirdly, we identify keywords to your product market that your competitor is not ranking for but are still relevant to the product. This gives you direct insight into missed keywords that you can easily take advantage of to get a massive leg up on your competitor!

Compare To Your Products

In Competitor Intelligence you have the ability to compare a competitor’s product to your own. This gives you the ability to quickly identify which related keywords your competitor is ranking well for that you are not even tracking! This makes it incredibly simple to identify weaknesses in your own product. Without this feature, it can be difficult to remember which keywords you are/are not tracking when analyzing a competitor.

Product & Keyword Notifications

Product notifications allow you to stay on top of your most important competitors with absolutely no work at all. Imagine getting a notification when a top competitor raises their price, making them a better target for your product targeting campaigns. Imagine getting a notification when a competitor runs a giveaway spiking their BSR, giving you time to boost your own sales with PPC, lower price, or a giveaway of your own. There’s so many ways you can use product notifications to stay on top of your most competitors, all with a daily report on significant changes to your email inbox.

Keyword notifications in Competitor Intelligence allow you to get notified on changes to your competitor’s keyword ranking daily or even hourly. This allows you to stay on top of other top sellers without having to check the keyword rankings multiple times per day.

With Competitor Intelligence notifications, you’ve never been able to stay ahead of the competition so easily.

Compare To Your Products

One of the largest downsides of switching to a new Amazon keyword tracker is having no historical ranking data in the new tool. You essentially are starting off without any historical data to understand how your list is currently performing.

In Competitor Intelligence, when you turn on tracking for a given keyword, we immediately give you access to our historical organic and sponsored ad ranking data for that keyword. Especially when analyzing a competitor’s product for the first time, this can provide deeper insight into a product’s historical keyword and sponsored ad strategies.

Seamless Integration With Other VL Tools

As with the rest of the Viral Launch software tools, we’ve built seamless integration into Competitor Intelligence making whatever tasks you are doing among the tools, that much simpler. For example, when you identify a new keyword you want to steal from your competition and begin tracking for your own product, you can click the “add to bank” option and the keyword will immediately be added to your keyword bank. No awkward copy in one tool and paste in another. 🙂

Powerful Keyword Metrics

With each keyword found, Competitor Intelligence gives you access to powerful metrics like search volume, historical search volume trends, opportunity score (a very important metric for keyword ranking), suggested sponsored ad bid cost directly from Amazon, is the competitor indexed, organic rank position (and history), and sponsored ad position (and history).

These powerful metrics combined give you deep insight into your competitor’s keywords helping you to make more sophisticated and informed decisions for your own keyword strategy.

Competitor Intelligence Product Analysis

Competitor Intelligence begins by providing you with in-depth analysis on your competition, allowing you to view a side-by-side comparison on crucial stats like units sold, revenue, profit, and review quantity, rating, and rate. These comparison stats can assist you in measuring up to the competition.

Additionally, you will be provided with historical sales and price analysis, cost breakdowns, discounts, and review trend data. By seamlessly integrating with Product Discovery, you’re also able to see detailed statistics on your competitor’s brand as a whole.

Harnessing the Power of Competitor Intelligence:

Part research and optimization, part reverse ASIN, and part product tracker, Competitor Intelligence brings a new level of data and analysis that can help you at any stage of selling on Amazon. By perfectly integrating with the Viral Launch platform, you can track performance of competing brands, add their keywords to your keyword bank, and review markets based on your competition’s positioning.

Product Research:

Understanding your potential competition is key to understanding a market that you’re looking to enter. When conducting product research, Competitor Intelligence can be utilized to isolate competitive listings and review their strengths, weaknesses, and overall approach to the market.

Using Competitor Intelligence, you can know which keywords are driving sales for top sellers in a market, allowing you to better understand your potential product and consumers, review any obstacles to your success, and understand a product’s market as a whole, rather than just looking at a single search term. Because Competitor Intelligence also shows keywords for which your competitor is not indexing and/or ranking, it can also help you to identify gaps in the market (relevant keywords that aren’t being focused on by competition), helping you to target low hanging fruit and drive additional sales.

Additionally, by tracking top performing products, you can keep tabs on your competitors through the sourcing process to ensure that you’re aware of any market changes. You can set up notifications to be alerted to price drops, sales drops, review changes, etc. By continuously monitoring market stability within the context of your top competition, it can help inform you of any shifts in market conditions and allow you to formulate a proper strategy for entering the market.

Keyword Research, Listing Optimization, and Product Launching:

Reviewing competitive data can also help you to develop proper listing content through understanding what keywords are driving sales for your competition.

By seeing broad keyword ranking and ad placement for top selling products, you can gain an insight into which keywords hold the most priority for driving sales for your product market. This can help you to structure your listing to provide maximum indexing weight on high value search terms, increasing your relevance for these keywords.

Additionally, Competitor Intelligence makes it easy to view which keywords are not being exploited by your competition. By isolating terms with search volume that are not being emphasized by competing product listings, you can identify quick-win keywords that you can drive ranking and sales through without much contention. Using your copy to hit on these search terms can provide additional opportunity overlooked by your competitors. This feature is perfect for finding keywords to run giveaways on, or to target with PPC strategy with our new sales and rank strategy.

Long Term Use:

As your product becomes more established in the marketplace, Competitor Intelligence can provide you with valuable data to help you monitor your market and retain your momentum by keeping an eye on your competition for you.

Using Competitor Intelligence’s notification system, you can be alerted to any changes to competing listings, allowing you to exploit, or respond to, any shifts in the competitive landscape. With keyword notifications, you can also be alerted to ranking changes, helping you to respond quickly to a dynamic marketplace.

Review the keyword data from your competition. Determine what keywords are underemphasized by your competitors, allowing you to discover untapped opportunities in your market to generate more sales.

Monitor your competition’s advertising strategy. By understanding where your competition is spending on PPC, you can either attack it head on, to minimize their visibility, or circumvent it to target search terms that are cheaper and easier to drive traction through. Knowing where your competition is spending helps you to formulate an effective strategy around your own advertising.

By setting up notifications, you can have rapid insight into price changes, sales fluctuations and review updated. Having immediate access to this data gives you the upper hand to make adjustments to strategy or attack competitor weaknesses, adding increased efficiency to your strategy.

Wrapping Up: Amazon Competitor Intelligence

Competitor Intelligence by Viral Launch gives you the power to wield your competitor’s data against them. By understanding competing products, you can understand the market and use it to your advantage. With side-by-side comparison metrics to review your strengths and weaknesses and robust keyword analysis to help you target your audience, Competitor Intelligence gives you the tools to drive success in an increasingly crowded Amazon landscape.

More than a reverse ASIN tool, Competitor Intelligence is the amalgamation of Viral Launch’s pioneering data aggregation techniques, giving you the power to see what keywords your competition is targeting, what keywords they’re missing, where they’re driving sales, how they’re spending on on advertising, and how your product measures up. Leverage this data to dominate your market and lead your product to success.

Give yourself the ultimate competitive edge with Viral Launch’s Amazon Competitor Intelligence tool!

Post-Launch Interview with Casey Gauss

On Tuesday, November 13, Viral Launch proudly introduced 2 new tools as well as an update to existing software. We hope you enjoyed the webinar introducing our new space-age tools – Listing Analyzer and Keyword Manager – that are unlike any others in the galaxy.

Casey himself has envisioned different aspects of these tools and was thrilled to see them come to fruition and further improve Viral Launch’s software suite. We spent hours upon hours in the lab fine-tuning the new tools and making them as impactful for sellers as possible.

Casey coached and supported everyone on the team the whole way through, so to wrap up the launch we treated him to a press conference worthy of a champion, complete with a surprise “Gatorade” shower from Cam. He was such a good sport!  

Enjoy the video of Casey below with interviewer Katherine de Guia and read through the interview transcript for more news and notes from the Viral Launch CEO.

Interview Transcript

KATHERINE DE GUIA:

Hi Casey. Thank you so much for taking some time out of our post-launch celebration. It was great. How are you feeling and what are you most excited about following the release of a new tool?

CASEY GAUSS:

I’m feeling very good. I think it went really smooth. Cam did a great job. The team did a great job on the production tech, but then also the tech works seamlessly. Overall, I’m feeling really good. What am I really excited about? I’m really excited to see the feedback of our customers. I’m really excited to see people start making better decisions with these tools in leveraging the functionality that we’ve provided for them, and I’m also excited to see how well the tech holds up. How many subscribers are we getting in? There’s a lot to be excited about after our new tool.

KATHERINE DE GUIA:

That’s awesome. This is really going to start a new era for Viral Launch. Can you tell us a little bit more about how these tools came to be?

CASEY GAUSS:

Yeah. Over the last nine months, we’ve just been focused on building some really awesome technology that is going to help our sellers both now and in the future. Originally, we were focused on building one tool. We weren’t going to hit the date and so the team really rallied together and we put out these tools which honestly actually are going to be largely a subset of what our major tool was that we were launching. The real focus here, again, is on giving people the data that they need in order to make the right decisions and the automation that they need in order to keep up with everything that is going on in their Amazon business.

KATHERINE DE GUIA:

Wow. I’m going to ask you to do something a little bit difficult here, so bear with me. In 30 seconds or less, okay?

CASEY GAUSS:

Mmm. Yeah.

KATHERINE DE GUIA:

In 30 seconds or less, can you please remind sellers how this new software can help them drive more sales right now and in the future?

CASEY GAUSS:

We’ve automated the process of going and analyzing your product to help you understand opportunities to go and make improvements right now. It also helps you to monitor the performance of different important metrics in your Amazon business to help you in real-time constantly make improvements and updates to make sure you’re selling as well as possible.  

KATHERINE DE GUIA:

Okay. Anything else people should know about these tools? Anything you haven’t mentioned that is super important?

CASEY GAUSS:

The tools over anything – can you repeat the question, please?

KATHERINE DE GUIA:

Is there anything that you haven’t touched on yet that you might want to really highlight about these new tools?

CASEY GAUSS:

Overall, there’s a lot of value here from the standpoint of these tools in and of themselves are really powerful for sellers who also have a suite of three other tools that are also really powerful. We’re combining these without making you pay any more under one $99 per month subscription. There’s also some awesome interactions between each tool, again, making sure that you get a ton of value and a ton of opportunity just to – you know, your business isn’t run in the silos and these tools really help to interact with one another to give you the most.

KATHERINE DE GUIA:

Awesome. So, with these two huge cornerstones, any news on what’s next for Viral Launch?

CASEY GAUSS:

As we mentioned, this is just the tip of the iceberg for this new phase. We have another new tool hopefully coming out in the next two, three months maybe. I don’t want to say specific dates, but this new tool is – there’s not a tool out there that exists like this. It’s not just individual data points that you’ve never seen before. This tool has never been seen in the Amazon space with a lot that people are not paying attention to. That is a small tool relative to the rest of our product roadmap. In about six months, you’re going to have some pretty incredible and pretty insane technology to help you sell well on Amazon. Just a little teaser for you.

KATHERINE DE GUIA:

Well thank you so much for joining me for this post-interview. I know we’re all super excited to continue this journey with Viral Launch.

CASEY GAUSS:

Yeah. Thank you so much. I really appreciate it.

For More Viral Launch News

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