Viral Launch Adds 2 New Space-Age Tools to Software Suite
As an Amazon seller, data is your secret weapon. Arming yourself with the right data and knowing what to do with it can make all the difference between success and failure. But between choosing and tracking keywords, monitoring the health of your listing, running ads and more, you’ve got a lot to keep track of.
That’s why we’ve spent the last nine months growing our team and working in the lab to build innovative space-age tools that’ll revolutionize the way you make sense of all that data. Because from Day 1, our goal has always been to help you make the right decisions for your Amazon business.
The launch of Listing Analyzer and Keyword Manager also signifies the start of a new era for Viral Launch as we have plans to release more groundbreaking tools, made just for Amazon sellers like you, in the upcoming months.
Ready to learn more about how you can use Listing Analyzer and Keyword Manager to optimize your listing and monitor your success? Here’s the rundown on Viral Launch’s newest tools.
Listing Analyzer: Discover Innovative and Impactful Improvements
Your listing is comprised of several main components. You’ve got your title, bullet points, product description, backend search terms and photos all working in tandem to turn browsers into buyers. The keywords you use and the amount of reviews you’ve gathered can make all the difference between a successful product and a dud.
But with all of these moving parts, how do you identify what’s working and what’s not? That’s where Listing Analyzer comes in.
By using information directly from your listing, you’re able to analyze in real time how your listing fares in all critical aspects compared to top competitors in your product market. As you can see in the image below, Listing Analyzer provides you with a Competition Analysis, Review Evaluation, Photo Analysis, Listing Text Analysis, and a list of the top keywords. And for those of you who miss school and getting graded for your work, you’ll also receive an overall Analysis Score on a 1-100 scale so you can see how your listing is doing as a whole.
Speaking of keywords, one of Listing Analyzer’s most impressive features is its use of our groundbreaking ARCS technology, which stands for ASIN Relevance and Conformity Semantics.
By using ARCS, Listing Analyzer is able to programmatically — with no human interaction — look at an ASIN and determine what its main keywords are. So that means you can forget about Reverse ASIN Lookups and complicated keyword spreadsheets. Listing Analyzer is the only tool in the galaxy that allows you to input an ASIN and get back all of that specific product’s most important keywords. You’re not only seeing what the product is indexed for, but you’re seeing exactly what your product should be indexing and ranking for, all without lifting a finger. Learn more about our revolutionary ARCS technology here.
By using the data from Listing Analyzer, you’ll learn the immediate, actionable steps you can take to make your listing as powerful as possible. And with seamless integration to Keyword Manager and Listing Builder, you can use your product’s main keywords, identified by ARCS, to both track your keywords and easily integrate them into your listing’s copy.
Keyword Manager: Your Most Important Keyword Analytics All in One Place
Depending on what type of product you sell, you’ve likely got hundreds of keywords to keep track of. Are you indexed correctly? Where are you ranking for the top keywords? In what position are your sponsored ads showing up? And if you sell multiple products, the number of keywords you’re tracking becomes exponentially greater.
Keyword Manager, our second new tool, is here to help. This tool will help you understand your most important keyword analytics all in one simple-to-use dashboard. As you can see below, you can check in real time where you have Amazon’s Choice badges, whether you’re indexed or not, your keyword rank position (with trend graphs), where your sponsored ads are ranking, and much more.
You can then easily curate your product’s keyword bank to include keywords you’d like to monitor. Add, remove, edit and track thousands of keywords to ensure you’ve got all your bases covered.
Keyword Manager Key Features
Advanced Keyword Insights
Organic and Ad Rank Tracker
Real Suggested Ad Bids
Intuitive Keyword Management
Track Thousands of Keywords
Integration with Other Tools
BONUS: Listing Builder Gets Some Love
Are two brand new tools not enough for you? Yeah, us neither. In addition to adding Listing Analyzer and Keyword Manger into the Viral Launch platform, we’ve also made some updates to Listing Builder that we’re sure you’re going to love.
If you’re not up to speed on the aptly named Listing Builder, this tool helps you write a listing in a more streamlined and effortless manner. Import your full list of keywords and sort them by volume, priority or opportunity. Keywords are automatically crossed off your list as you use them, allowing you to easily see and keep track of what you’ve used and what you still need to include. Listing Builder tracks your used and total search volume and gives you an Optimization Score based on the quality of your listing’s SEO.
Already have a live listing? You can also enter your product’s ASIN to import your existing listing directly into Listing Builder and immediately see your Optimization Score.
Listing Builder now has a couple of news ways to get started writing a listing. As you can see below, you can enter a keyword, select recent or pinned keyword searches, and search through your bank of products all from a blank Listing Builder template.
NOTE: Choosing the “enter a keyword” option pulls up all related keywords so you can hop right in and start writing. You can still manually filter out any keywords you want by choosing the “trash can” icon within the keyword list.
Listing Builder is also seamlessly integrated within our two newest tools. Let’s say you’ve uploaded your current listing into Listing Analyzer and you realize you need to make some changes. All you have to do is choose “Edit in Listing Builder” and all of your data will be taken to Listing Builder so you can continue to make changes.
And in similar fashion, if you’re tracking your keywords within Keyword Manager, you’re able to immediately export that list into Listing Builder.
Try Out the Tools for Yourself
If you love data as much as we do, then these two new tools (well… two and a half new tools) are perfect for you. Ready to take them for a spin and dominate on Amazon? Head on over to the Viral Launch dashboard to check them out for free.
Listing Analyzer and Keyword Manager are just the tip of the iceberg in terms of what’s coming next from Viral Launch. These are the first of several new game-changing tools set to be released in the near future. All of our new tools will help usher in the next phase of Viral Launch and give you great insights for selling on Amazon in general. You don’t want to miss what we’ve got planned!
Here at Viral Launch, our mission is to help you meet your goals as an Amazon seller, big or small (although we always advocate for dreaming big!).
While we don’t spend too much time resting on our laurels or patting ourselves on the back, we just reached an important milestone. This milestone in particular has had a direct impact on the lives and dreams of our clients as well as our company. And we think taking the time, however briefly, to recognize where we’ve been and what we’ve done is a great way to help keep our feet pointed due north as we push ahead to the future.
So all philosophical waxing aside, here’s the big news: earlier this month, Viral Launch officially hit 40,000(!) Launches. That’s 40,000 of our clients’ products that we’ve Launched, helping them take one more step toward success.
How We Got Here
Let’s take a moment to consider how far we’ve come. You may already know some of this, especially if you’ve been a follower of Viral Launch for a while, but let’s quickly recap.
In addition to our Launch milestone, Viral Launch also recently celebrated a birthday. Our company turned 4 years old in early October and then a few days later, we surpassed the 40,000 Launches mark (happy birthday to us!). Pretty cool for a company not even a half a decade old.
We also had a pretty epic birthday celebration:
Having worked in leadership roles at other companies, Viral Launch President/COO Mitch Black said it’s important, especially for a young company, to take a step back once in a while to celebrate success.
“It’s important we take note of milestones like this for all of our constituents including customers, employees, the community and our affiliates,” Mitch said. “It’s a milestone in just a few years in business that not only measures our short-term success, but is indicative of our long-term success.”
Viral Launch President/COO Mitch Black
We’ve come a long way since our humble beginnings. Our CEO and Co-Founder, Casey Gauss, along with Co-Founder Jordan Dekker conceptualized Viral Launch in the fall of 2014 while the two were in college, and the company was founded shortly thereafter.
But they never expected their dorm room dream would one day turn into a full-fledged company.
“When we created Viral Launch, we initially set out to create a small service as a side project,” Casey said. “I never would have dreamed that we would run thousands of Launches, let alone tens of thousands!”
A few months after the inception of Viral Launch, Casey had taken most of the control of the company and had set his sights on making Viral Launch a success in the long-term as well.
The months and years following consisted of hard work and dedication, as well as a little bit of luck, that contributed to our success. This includes Casey programming the original Viral Launch platform with socks on his hands because he couldn’t afford heat in his apartment. What doesn’t kill you, right?
Viral Launch Co-Founder/CEO Casey Gauss
“Looking back, I am both blown away at the incredible number of Launches we’ve been able to run and honored that we’ve had the chance to help so many brands and entrepreneurs over the last four years,” Casey said.
Things have also come full circle as Jordan has recently re-joined the team as our own in-house ecommerce expert.
You can also check out this video from Casey’s personal Vlog, with awesome footage captured over the years.
What this Means for Viral Launch
While hitting 40,000 Launches is a cool milestone for us as a company, we’re more concerned about how that has affected the amazing entrepreneurs we’ve worked with.
“Hitting this milestone is a key indicator based on volume that says we care about our customers,” Mitch said. “It is a testament to all the Viral Launch employees that we continue to provide a high level of customer service that has enabled over 40,000 Product Launches.”
These days, we’re running hundreds of Product Launches a day, which helps to generate valuable keyword ranking and additional revenue for our clients.
Running Launches also helps us gather data to provide better, more informed services and tech to our clients.
“Looking toward the future, the data we’ve been able to gather through these 40,000 Product Launches has been instrumental to shaping our product roadmap and laying the foundation for some game changing new technologies we have in the works,” Casey said.
Where We’re Going
Reaching a milestone like this is all the more reason to keep pushing the envelope to provide the best software and services to our clients. Because at the end of the day, that’s why we’re here! Accolades like this along the way are nice, but to us this just means we’ve created something that can truly help people and people are noticing.
So to anyone and everyone who has used our software or services, we want to extend a huge THANK YOU for letting us be a part of your journey.
Looking ahead, this milestone means we’ve got a lot to look forward to and a lot more work to be done.
“I see the future as bright for us,” Black said. “We exist to help build the most dominant brands in ecommerce through innovative and data-driven automation. This measure is validation we are on the right path. Viral Launch will continue to empower brands through technology and data to become leading forces on Amazon – the world’s largest ecommerce marketplace.”
With that being said, keep your eyes open for what’s to come from Viral Launch. We’ve got a lot of really cool stuff planned for the future, some of which is coming your way very soon!
And once again, thank you for helping make Viral Launch what it is today!
Is Amazon removing reviews? The Amazon FBA landscape is changing FAST. Far faster than we’ve ever seen. And I wouldn’t bet on it slowing down anytime soon. It’s those brands that are willing to embrace change, adapt, and play by the new rules that will always come out on top.
Possibly the hottest topic for sellers—and the area that is seeing the wildest changes right now—is Amazon’s review system. We’ve identified six major review changes over the last couple of months. Some of them have had devastating effects on brands.
Without any formal statement or direction from Amazon on policy or structural changes, we in the seller communities are (classically) left in the dark wondering what’s going on. Some of us are asking what we’ve done wrong, and all of us asking ourselves what’s the best way to move forward.
As always, the Amazon seller forums and Facebook groups are running wild with speculation and questions as to what’s going on with the latest review changes, and few truly have a grasp on the magnitude of some of these changes.
If you’re at all familiar with Viral Launch, you know we are a data-driven company. And you know that we love to answer questions and solve problems with vast amounts of data (I mean how else? 😉 )!
Change 1 of 6: Amazon Removing Reviews or The Great Amazon Review Abduction of 2018
Some of you have likely heard of or experienced a brand or product where Amazon was removing reviews over the last month or two. You—like everyone else—were probably asking yourself questions like, “How widespread is this?” and “Have other sellers lost as many reviews as me?”
We had the same questions. So our engineers started crunching the numbers. And here’s a glimpse of just how widespread Amazon’s latest review removal was. We should note that we are still working through the data to try to make it as clean as possible. There are a lot of moving parts when it comes to reviews, including changes and discrepancies in variations.
For each top-level category in the Amazon US market, we looked at the top 10,000 best selling ASINs with at least 90 days of history. From that set of products, we looked at how many of the listings lost reviews, which listings lost the most reviews, and how many reviews the category lost as a whole.
Here’s a summary of the report showing just how huge and far-reaching this review abduction is:
Reviews Removed between May 1 and May 31
Top 5 Categories with Highest Number of Reviews Removed from May 1 – May 31:
Top 5 Most Affected Categories by Percent of Listings Affected:
Cell Phones & Accessories:21.08% of the top 10,000 listings had reviews removed
Camera & Photo:19.43%
Health & Household:17.66%
Sports & Outdoors:17.39%
Download the full guide by entering your email in the form below!
The category that lost the most reviews was Cell Phones & Accessories with 2,108 of the top 10,000 listings losing 324,423 reviews. That’s the total number of reviews that we saw Amazon removing between May 1st and 31st. When accounting for the reviews that sellers regained (organically and otherwise), the category still came out with a net loss of 185,302 reviews.
The single listing that lost the most reviews in the Cell Phones & Accessories category was this Pansonite 3D VR Glasses. The listing lost 10,202 reviews taking them down from 10,339 reviews to just 65 reviews at its lowest!
The category that was hit second hardest was Health & Household with 1,766 of the top 10,000 listings losing 305,777 reviews. Accounting for reviews gained and re-gained, the net loss for the category was 177,324 reviews. Of the 10,000 Heath & Household listings we analyzed, the single listing that lost the most reviews was this Etekcity Digital Scale (B073W64CY8) which lost 13,999 reviews.
You can see the spikes and drops in their review count using Market Intelligence. It’s crazy to look at the review graphs for some of these listings that lost a ton of reviews. You can see where Amazon removed the majority of their reviews and that they quickly got them back. Then Amazon removed them again, and the seller recovered the reviews again. This Etekcity Scale is an excellent example!
These graphs show you just how crazy things are right now. You can see these sellers fighting for the life of their listings. Losing that many reviews changes a product’s star rating, drastically affects the product’s perceived popularity, probably forfeits Best Seller and Amazon’s Choice badges, and just, in general, destroys a listing’s credibility, which we know affects sales.
Change 2 of 6: Reviews Being Blocked.
*The specifics of this section seem to currently be in a state of change, so depending on when you are reading this, it is possible that changes may have come about. Some of the tests were limited in scope as we wanted to leave reviews in an ethical fashion. The concepts and context are what’s most important.
From our perspective, this was the scariest change of the six we’re listing here.
To summarize, Amazon seemed to have put proverbial speed limits in place when it comes to review acquisition velocity. For the month of May and into June, it seemed as though Amazon was limiting the number of reviews a product could obtain in a day. If you exceeded the threshold/speed limit, the product would be punished with a review block for some period of time ranging 3 to 7 days.
Two very interesting facts from this finding:
1) unverified and verified reviews were treated separately
2) the review limit was a static number.
Let me explain.
After a bit of testing and observing, we noticed that receiving 3 unverified reviews in a day would cause Amazon to block the ASIN from receiving any additional unverified reviews. Similarly, after receiving 6-8 verified reviews in a day, Amazon would block the ASIN from receiving any additional verified reviews. And customers would see some form of this message:
PRO TIP: Unverified reviews are reviews in which the reviewer has not purchased the product on Amazon, or has purchased with a heavy discounted code
From what we could tell, the first time a review block was initiated, the product was put on a 7-day review block (for both verified and unverified reviews). We believe that during this time Amazon conducted an audit, combing through the account to try to develop an understanding of the authenticity of the reviews. We believe Amazon would look at things such as the content of the seller’s email follow-up sequence, the referral path of the reviewer, etc. If everything checked out, the product’s review block would be lifted (meaning it was again eligible to receive reviews), and if things did not check out, the account was suspended.
But passing the initial suspension did not mean you were completely in the clear! The majority of products that continued to exceed the Amazon imposed speed limit would have the review block reinstated. If a product reached the limit of 3 unverified reviews in a day, it would be blocked from receiving any additional unverified reviews. But it could still receive verified reviews. Similarly, if 6-8 verified reviews were left in a day, then the ASIN would be blocked from receiving additional verified reviews. These blocks seemed to last for 1-3 days at a time. We saw several listings cycle through this process multiple times.
For our clients with products selling 1,000+ units per day, receiving 6-10 reviews in a day is not uncommon. It was quite surprising that Amazon would choose to use a static number versus a percentage of sales. And it creates a very frustrating experience for sellers.
This review blockage was not exclusive to ASINs offered by third-parties. Many of Amazon’s own high-volume products had review blocks in place at one point or another.
At the time of this posting, here is a high volume product (#3 best seller in Beauty & Personal Care category) that currently has a block in place for unverified reviews. When you click on the star rating, you will see a pop-up stating that your review cannot be accepted at this time.
While review blocks are still happening, from what we’ve observed, as of mid-June, there have been far fewer than in May. We don’t yet have the answers as to why. Perhaps Amazon has adjusted the speed limit to a percentage of sales rather than a static number. Maybe they decided that one account review analysis was enough. Only time will tell.
We are grateful to Amazon for stepping up their game in terms of monitoring and enforcing the rules when it comes to reviews. A lot of the existing rules harm the ToS-abiding sellers while bad actors gain a competitive advantage by cheating the system. We really hope that, at the least, this is an indication of Amazon beefing up security and enforcement of their inauthentic review policies and programmatic monitoring.
Why this change was so scary.
This change challenged some of the fundamental dynamics of being a third-party seller on Amazon. The very reason our customers have been able to build successful million-dollar businesses (and sometimes tens of millions of dollars) is they are able to develop competitive advantages in their market. Those advantages range from the ability to drive keyword ranking in organic search results, drive better conversion rates through product photography and better listing copy, having a better product and so many others.
A seller’s ability to drive quality reviews faster than their competitors is an important advantage in a savvy seller’s toolbelt. Being able to drive reviews faster than your competition allows you to enter an existing market with 0 reviews, strategically drive reviews to catch up with competitors that may have hundreds or thousands, and achieve maximum sales potential. If you and your competitors were restricted to driving no more than 10 reviews per day, it would be impossible to catch up to existing players and obtain a relatively competitive number of reviews in a market, which could severely inhibit your ability to ever drive meaningful sales volume in that market. If this change came to fruition, it would not be as impactful if Amazon made the systemic review change we anticipate them to make, which we talk about in a podcast episode here.
The opportunity for success as an FBA seller exists in the competitive advantages. Any erosion of opportunity for competitive advantage will make it more difficult for new products and new sellers in existing markets. We firmly believe that the high degree of competition on Amazon has been key to Amazon’s success as well as our clients’ success, so any potential infringement on that is intimidating.
Change 3 of 6: Reviews Split By Variation
The way that reviews are being attributed to variations is also changing. It used to be that if you had a listing with variations a, b, and c, the reviews for each of those variations would be aggregated for a total review count and star rating that applied to each variation on the listing. So the total number of reviews for the each ASIN would be the same. That means if someone bought your purple flashlight and left a review, that review would apply to the red variation, the black variation, and the green variation.
Not so in the new world of Amazon reviews! Amazon is slowly making a switch in the way that it handles reviews on listings with variations. Instead of applying a review for a variation to the whole listing, if someone leaves a review for, say, that purple flashlight, it will only show up on the purple flashlight variation.
So as a shopper is clicking through the product variations, the star rating and the review count under the title will change. That means if no one has leaves a review for your green flashlight yet, it will show up as having no stars and zero reviews!
Here are a few examples:
This change in the way that Amazon is handling reviews for variations also means that if someone does finally leave a review for your green flashlight and it’s a 1-star, your rating for that variation is going to be really low. Even if you have a 5-star rating for the other variations. This is potentially bad news for sellers. It means that every variation you have is going to have to be top quality. And your strategy for providing stellar customer support and preventing bad reviews has to be good.
Change 4 of 6: Seller Feedback Lost to a New Rolling 12 Month System
Have you ever jumped in your car to go somewhere and realized that you don’t have your cell phone with you? You run back inside and spend the next 15 minutes tearing your house apart trying to find it? Yeah. This is nothing like that.
This is like realizing you don’t have your cell phone, and running back inside to look for it except now your house is gone. And so is your cell phone, which you left on the kitchen counter by the way.
Seller feedback is being moved into a rolling 12 month system. This new system is especially significant for Retail Arbitrage, Online Arbitrage, and Wholesale people. Seller rating is a big part of what allows RA, OA, and Wholesale sellers to win over customers.
You know how when a shopper clicks on New (10) from $5.90 they are taken to a page with all the offerings on that listing. And each of those offerings is being sold by a seller with a rating. Well now instead of seeing that seller’s overall rating, Amazon is showing customers a rating from “over the past 12 months.”
So if you got four 1-star reviews in the last 12 months, those hold a lot more weight than they used to. Let’s say you used to have 2,000 seller reviews and 5 of them were 1-star reviews. That probably wasn’t pulling down your overall rating too much.
But now that Amazon is only looking at that last 12 months, it’s only looking at the last 500 reviews that you got. And four of those 1-star reviews happened during that time. Now you’re feeling those 1-star reviews in your rating.
But this change is not happening across the board. We’ve only seen certain seller accounts where the change has been implemented. So if you haven’t been affected yet, consider yourself lucky. This inconsistent introduction of a new system could end up being totally unfair to those sellers who have been pushed in already and whose star ratings may look less favorable than their competitors who are still part of the lifetime review system.
Under the rule of the new 12-month rolling reviews, consistency is the name of the game. You have to deliver an awesome customer experience with every single product on every single order if you want to be among the top-rated sellers on the platform.
Amazon has been purging their Top 10,000 reviewers, banning them from the platform. In the subreddit The Great Amazon Purge, you can track how many reviewers have been removed so far. The subreddit has actually been tracking the number of removed Top 10,000 reviewers since February of 2016.
At the time of this posting, 4892 of the Top 10,000 reviewers have been removed.
Change 6 of 6: Suspension Changes And Account Bans
While the majority of Amazon sellers cite their number one fear as having their privileges revoked from selling on Amazon, we have very rarely seen this actually happen in the private label world (and for context, it was one seller of the 10,000+ we’ve worked with and was due to continued review manipulation). An Amazon account suspension is incredibly scary and can be devastating to monthly financials too. From our limited experience, intuitively, we’d guess the average account suspension lasts no more than a week (would love some data on this if anyone wants to share!). From our sources, there is a new rule for suspensions due to review manipulation, and it comes in at whopping 21 day minimum suspension! That is tough!
From what we know, if there is an additional review manipulation infraction, the seller account will be BANNED. The kiss of death. Unfortunately, we’ve seen this happen to two major accounts and I imagine many others (we did not dig into the data around account suspensions/bans, we’ve merely heard of these instances through the grapevine). Unfortunately, we do not have any specific information around the why behind these accounts being shut-down by Amazon.
How To Move Forward With Reviews
The problem with any definitive suggestions in moving forward on Amazon, especially when it comes to reviews, is that we are not 100% confident in where the line of appropriate behavior versus non-ToS compliant behavior falls. If all of our questions could be answered, or the ToS was completely comprehensive, then as a company, we’d feel much more confident in providing a “best review strategy”.
The short answer is that right now, we suggest being conservative in your review acquisition strategy. This is especially our advice if your account has been suspended due to review manipulation. Over the next few months, we’ll start to develop a better conceptual understanding of what Amazon deems acceptable and what they view as unacceptable.
Some account managers for our largest clients have even made the suggestions to stop sending all email follow-ups that mention the words review, feedback, etc. We are not saying that well-worded email follow-up sequences will lead to suspension, we just want to provide you with as much information as possible so you can make the decision about what activities to leverage in your review acquisition strategy.
It should go without saying that as a company, our suggestion is to abide by Amazon’s TOS when it comes to obtaining reviews. Knowing exactly what is and is not within TOS is another question. We still see many sellers participating in review groups (predominantly those in Facebook groups), and we cannot encourage you enough to stop this. We have strong evidence that a number of these groups have had the brands participating in these groups suspended. For those that are unfamiliar, there are secret Facebook groups in which a buyer offers to purchase a product at full price and leave a review, and the seller reimburses the buyer through a payment provider such as Paypal.
As our understanding of what is/is not acceptable in terms of review acquisition strategies, we will be sure to post updates. Reviews are a critical component of Amazon success and can be a major competitive advantage. We want to make sure that you are best equipped to avoid unintended suspensions and gain a competitive advantage with the most powerful, yet TOS compliant, review strategies available.
For more Viral Launch, data-driven insights. Subscribe to the blog. We’ll notify you whenever we have a piece of big, impactful information, like this, so you can stay on the cutting edge of Amazon seller success.
Having the right keywords in your listing is absolutely essential to being successful on Amazon, and that means keyword research is a crucial aspect of your strategy. Whether you are just dipping your toes into the Amazon marketplace with your first product or are a veteran seller expanding your brand with new items, you can’t afford to get the keyword part of the success equation wrong. Keywords are a huge factor in the visibility of your product. The keywords in your listing index your product within Amazon’s catalog. Then once sales are applied, your listing can attain keyword ranking. In this way, keywords are responsible for getting your product in front of as many potential customers as possible. If your product isn’t visible in search results when customers are looking for it, they won’t buy it. Most listings don’t feature critical keywords that can collectively cost sellers thousands of dollars in missed sales. The problem is that until now there hasn’t been a proper tool to help you easily determine which keywords are most relevant for your product. Existing tools provide pages of keywords that take hours to comb through and field results like “Baby reading glasses (19,500)” and “High heels for dogs (52,500).”
You could take a chance with those tools and miss important keywords, or you could use the newest Viral Launch tool, Keyword Research.
We’re excited to announce the launch of Keyword Research, our latest software tool, and the best Amazon keyword research tool in the galaxy.
Using an extremely sophisticated set of algorithms, Keyword Research delivers a panoramic, comprehensive list of your market’s most relevant search terms with accurate search volume estimates based only on actual Amazon data.
Keyword Research for Amazon helps you easily decide which keywords and keyword phrases to place in your title, bullet points, description, backend search terms, and sponsored ads. It allows you to see the most relevant keywords, accurate search volume data, and historical search volume trends. You can also access an Opportunity Score and Exact CPC to identify keywords with high relevance and low competition.
No more time wasted on bad keyword results, no more fear of missing out on crucial keywords, no more doubt about keyword relevance, no more missing potential sales and revenue.
How do we do it?
We start off by scouring the deep reaches of Amazon for an exhaustive list of customer search terms related to your keywords by running a Reverse Market Lookup. Think of it as a master reverse-ASIN lookup that reaches across all your Amazon markets, taking all your top competitors into consideration instead of just one listing.
The result is an enormous pool of keywords related to your product, including horizontal keywords. Horizontal keywords represent your seed keyword without overlapping it, providing exponential advantage to your listing.
For instance, “strainer” is a horizontal keyword phrase for “collander.” In order to ensure that each result is relevant for your product, we use our Market Relevancy Calculation which is a sophisticated set of algorithms that determine the relevancy of each keyword we’ve come across in our reverse-market lookup. You can easily sort by Relevancy Score to see your product’s most relevant keywords first.
Search Volume Based Only On Actual Amazon Data
Keyword Research utilizes our industry-leading search volume estimates based only on actual Amazon data. Estimates are updated multiple times a week so you see fresh numbers every time you search. We also provide exact and broad match data to show you the potential impact of a keyword.
You get a list of the most relevant, high volume keyword searches on Amazon for a bird’s eye view of your keyword’s market footprint.
Historical Search Volume Trends
When researching keywords and choosing the right ones to promote your specific product, it’s important to know where those keywords are in the market and where they’ve been. Keyword Research allows you to see the full market context around a keyword so that you can get a feel for how that keyword’s performance could ebb and flow in the months to come.
Look at exact match and broad match historical search trend graphs to see if a keyword is growing or declining in popularity. Historical data gives you yet another edge over your competition.
If you’re looking to really increase your competitive edge, you might want to consider the Advanced subscription, which includes Opportunity Score and Sponsored Ad Bids. Opportunity Score ranks keywords on a scale of 0-1000 to show you markets where the exact keyword phrase has not been integrated into the front end of the top performing listings. Essentially, you can conduct keyword popularity research just by sorting by Opportunity Score.
Because high opportunity keywords are less competitive, these markets also tend to have lower quality listings. If you’ve got great reviews and good photos, the addition of a single keyword could bring in thousands more dollars in sales every month. Sponsored Ad Bids allows you to see bid costs so you can better understand competition level for every keyword on your list.
Both features help you target keywords that have an established, positive performance record in your market and pass on keywords that have been volatile. You’ll spot high-opportunity, low bid, and trending keywords to put your product on the cutting edge of customer search.
Integration with All Viral Launch Subscriptions
Keyword Research seamlessly integrates with Market Intelligence and Product Discovery so you can see keyword insights no matter what Viral Launch tool you’re working with.
Product Discovery, the best product finder in the galaxy, lets you input your dream product’s sales revenue and review metrics to get a customized list of the potential products that fit your business aspirations. Filter to find markets that receive many searches but few sales. With the integration of Keyword Research, you can filter your results by Search Volume when searching for products via Keyword.
Market Intelligence, the most sophisticated Amazon product research tool and sourcing software in the galaxy, helps you validate product ideas so you source only money-making products. With the most accurate sales data estimates and product trends, Market Intelligence now also provides you with search volume for the market you’re exploring.
See Keyword Research in Action
Keyword Research brings you our industry-leading search volume estimates no matter which Viral Launch tool you’re using, so you can put your product on the cutting edge of customer search and beat out the competition.
Whether you’re just starting to research products, already have your product sourced and ready to go, or are coming up with your next money-making product idea, the Viral Launch suite of tools is here to serve you.
Never miss another keyword. Target the exact phrases customers are typing into the Amazon search bar, and get the most comprehensive and accurate keyword report in the galaxy when you subscribe to Keyword Research.
At Viral Launch, it’s our mission to help you build the most successful Amazon businesses. We love having the opportunity to be a part of your entrepreneurial journey, and we don’t take this honor lightly. Part of our mission is providing you with the most sophisticated, effective, and results-driven Amazon seller tools in the world.
Based upon your feedback, over the past few months, we’ve pushed nearly 100 code changes, consisting of new search filters, performance improvements, and new features. And there is a lot more in the pipeline!
Product Discovery is a comprehensive and sophisticated tool that, for sellers with limited experience, can be quite intimidating. We understand. And that’s why we’ve made Product Discovery even more accessible with Preset Searches.
Presets allow you to run with filter combinations that we’ve created for you. For example, if you are looking for High Margin Market opportunities, but you don’t know which filters to use to find them, no worries! With Preset Searches, you select what type of results you are looking for, and we fill in the filters for you.
Example Preset: Quick Win Keywords
Average Monthly Revenue: $5,000-25,000
Average Profit Margin: Min 50%
Sales to Reviews: Min 5
The filters will automatically populate based on the preset you select. This gives you a great jumping off point and a much better understanding of how to start using various filters to find the exact opportunities you are looking for.
Warning: It is important to note that presets are simply a starting place. They are there to help you better understand how to use the filters. If you only use the presets without making adjustments, you will likely find a lot of the same products other sellers have found. These may end up being bad product opportunities because of too much competition or saturation.
Coming soon, we will also introduce Custom Presets so you create and save your own preset searches! For example, let’s say you’ve stumbled across a killer filter combination that churns out amazing five star product opportunities. You can save that Preset (filter combination) so you can return regularly to see which new products, keywords, and brands we’ve added to the mix.
Let us know what you think of our new Preset Search feature in the comments below! We love honest feedback. 🙂
Now Mobile Friendly
Product Discovery and Market Intelligence are now available on-the-go with our new mobile friendly versions. Our best ideas don’t always strike us when we’re at our desks. And as an entrepreneur, you hate wasting time not being productive. Now you can knock out your product research or check sales estimates on new product ideas from anywhere. We’ve spent hours putting together a mobile design that is intuitive and still looks great.
Pro Tip: While we do not have a dedicated app for your smartphone, you can save Market Intelligence or Product Discovery as bookmarks on your home screen as if they were apps. This allows you to easily access the tools and begin searching instantly, providing the same look and feel as a native application.
Since launching Product Discovery just over two months ago, our data aggregation systems have been working tirelessly to keep our data fresh and to add new opportunities to our database. This means there are new products, keywords, and brands for you to uncover daily!
Ever think you’ve found all the “good keywords” or all the “best brands” in Product Discovery? Think again. Check back in a couple of days for plenty of new golden opportunities just waiting to be discovered.
New Filters Added Regularly
Along with our commitment to add new opportunities, we want to add new ways of discovering those opportunities. In the last month we’ve added two new filters, and there are more on the way. Those new filters are Shipping Tier (applicable to all four search types: Product, Keyword, Brand, and Category) and Brand Name (obviously only applicable to Brand search).
What additional filters would you like to see?
Nearly 100 Code Pushes in the Last Few Months
As a company, we are dedicated to having the most sophisticated and results-driven tools on the market. We want to make sure you have the tools you need to build your private label empire efficiently, scalably, and fast! We are relentless in our mission, which means we not only launch superior tools, but we are committed to continually improving performance, resolving bugs, and adding new features. In a market that changes so rapidly, constant improvement allows us to stay on top of the software market, so you can stay on top of your Amazon market! We average over two code pushes or updates each business day!
What would you like to see us update next? Let us know in the comments below.
Market Intelligence: Major webapp performance improvement
Market Intelligence: Combined Competitive and Standard view with optional image on/off switch
Product Discovery: Added Clear All Filters button for quicker filter usage
Product Discovery: Added Idea Value to pinned results so you can estimate the total value of products found with Product Discovery
As a 24 year old with an 8 figure tech startup with over 30 full time employees, I am eternally overwhelmed with gratitude and disbelief at the opportunities I’ve been afforded. Considering the delta between where I (and Viral Launch) sit now and our current trajectory compared to our humble beginnings, I find it hard to believe that anyone could have anything but extreme gratitude and humility, not to mention a deep sense of obligation to be a good steward of all we have been blessed with.
The intention behind sharing this story is three fold:
1) to elicit inspiration in you, the reader. We all aspire to greatness in some form or another. We all, at some point in our lives, set out to achieve our dreams and leave our positive mark on the world. Many become distracted with life’s comforts or are stifled by fear of failure (and perhaps just as frequently, our primordial being’s fear of success). I hope to show that by sheer perseverance and an open mind to the unknown, you too can see your wildest dreams come to fruition. I believe that entrepreneurs and their companies (including each employee), are the ones creating the greatest impact on the world. I want to do everything in my power to inspire and equip those “born-to-be entrepreneurs” to reach their full potential.
2) to help illustrate to our customers the principles we have built our company upon; to show the constructs driving our every decision. There is a lot of untruth and shady characters posing as nobility with the intention of making a quick buck in the Amazon seller space. I want to work harder to distance ourselves from these malicious players.
3) (selfishly) as an expression of thanks. Thanks to the higher power I believe has brought me here (God in this case). Thanks to the friends and family that supported me along the way. Thanks to the amazing team that is the real driving force behind our success. And perhaps immaturely, those that doubted me along my journey. One of my biggest motivators is the doubt of others; especially people in “power” 😉 I love trying to prove people wrong. As is a common theme, the trials and tribulations are the times in which we grow the most. So thank you to those that doubted along the way. To those that made the journey that much more difficult, I thank you for helping fuel my deep desire for growth, improvement, and success.
I think it is very important to stipulate that I, in no way, feel that I have yet “made it”. I want to make sure that the tone of this post is not that of… “I am super successful and have everything figured out so therefore you should listen to what I have to say”. Quite the contrary. By nature, I have a very difficult time with confidence. My mind believes that in every scenario there are infinite possibilities. I think confidence is quite intimidating because it can be so blinding at times. This is not a post of retrospective reflection on my path to “success” because of my “brilliant actions.” This is a post of documentation around the incredible journey I’ve been blessed to find myself on. (To be quite frank, I have a hard time believing that it has been my decisions that have led me here.) This is a post of appreciation around what I have, and further, what I (and Viral Launch) am striving to be, and how you may also be able to find yourself on such an incredible journey.
Three Years Ago Today I Had $50 In My Bank Account
Three years ago today (at 21), I had $50 in my bank account and owed money on my credit card. My younger brother was gone for months for his construction job, which allowed him to pay our rent, our bills, and for our food. My girlfriend at the time (now wife; yeah I’m lucky to have found such a supportive one ;)) was helping to support me by purchasing essentials like deodorant and “swiping” me into her college cafeteria. I had deferred student loans as long as possible and my first payment was lurking on the horizon. Because we couldn’t afford to spend much on our heating bill, it was freezing in our apartment and my hands were so cold that I was unable to type. I resorted to cutting holes in some old athletic socks so my fingers could poke through. I called them my “hacker gloves” and they actually worked surprisingly well. I couldn’t look to my parents to help me out either. Just a month prior, my mom had her car repossessed and was evicted from her house (not so uncommon for us growing up). My dad was going through a rough second divorce. I was coding 16+ hours a day building the original Viral Launch platform wearing my winter coat in candle light (for both light and warmth) with my hacker gloves in our little apartment in the humble town of Marion, Indiana. And this, ladies and gentlemen, is the origin of Viral Launch.
This day is so important to me because on December 18, 2014, I convinced my then co-founder to allow us to pay ourselves from the revenue we had generated for the first time.
That first $600 payout felt like $10,000!!!
A Quick Backstory
I’d like to first provide some context as to how my brother and I arrived in Indiana, how I found myself, a college dropout, coding with socks on my hands, and how the concept for Viral Launch came about.
While studying business and running track at a small Christian college in Indiana, I taught myself how to code at night. Midway through the second semester of my junior year I was developing demo iOS apps around a new technology called iBeacon. As a quick aside about me, I love learning! I try to read everything! In my business classes, my professors were teaching principles that contradicted what the Fortune 500 executives were preaching in my readings. I felt the things my professors were teaching had lost relevance in the fast moving techno-business environment we all find ourselves in. I felt like class and track were getting in my way of my learning and my ability to push the boundaries of iBeacon technology and application. I had also developed extreme guilt around running track. I felt like I was working so hard only to benefit myself while there were so many out there that I could help if I spent the same amount of time and effort enabling them somehow. For those reasons I dropped out with no plan other than to keep chasing my dreams, diving further into learning, and building great tech!
I moved back to Jackson, Michigan, the small classic midwestern town where I grew up, for a few months. It was at this time that my brother, Corey, and I decided to move back to Indiana on money he had saved delivering pizzas. He needed to leave Jackson to get out of trouble, and I wanted to be in the same town in which I had gone to college. We were just a couple of brothers carrying each other through life as we had throughout our rough upbringing.
How Viral Launch Came To Be
So the unsexy truth about how Viral Launch came to be is that there was no awe-inspiring lightbulb moment where the idea struck me out of an insatiable need for my own service. No “scratch your own itch” story that so many great companies have been founded upon. The truth is that it wasn’t my idea at all. I hardly even understood the fact that what you purchased on Amazon largely isn’t produced by Amazon at all. To this day, I’ve still never even sold anything on Amazon.
A former trackmate of mine, Jordan, was selling on Amazon and was making great money after just a month or two of being live on Amazon.com. It was this trackmate and friend that had the brilliant idea behind Viral Launch. Fortunately for me, he knew about my love for tech and had always wanted to start a business with me. Despite my lack of initial interest, Jordan continued to push the idea. He mentioned the possibility of making $10,000 per month with little effort. He promised to handle the Amazon side, while I built the platform. I saw this as a great opportunity for me to make money while I continued to focus on my iBeacon business.
So with Jordan taking 60% of Viral Launch, and I 40%, we set off.
Naturally, I default to a work ethic turned to insane mode. While Jordan (my co-founder) was having fun running track and hanging out with friends, I inequitably, and almost as a precursor to the next three years, spent every waking moment pushing to improve Viral Launch for our customers. Out of his good will, Jordan decided we should be equal in equity and moved me up to 50%. 🙂
From Passionless to Changing Lives
Around 8 months into Viral Launch, I had essentially taken full control over the business (although not yet, technically). As is common for me, I began feeling as though I were only running Viral Launch for my own benefit. The money was great, but I felt like I was only helping those with money make more money. Money and wealth is not of much interest to me. I view my life’s purpose as needing to help enable those that haven’t had the amazing opportunities I’ve had. I would much rather help those unable to help themselves: the disadvantaged, than those trying to make smart investment decisions with their excess cash.
So for a month or two I planned on bringing in someone that could run Viral Launch while I worked on my next project that would be focused on the underprivileged. I also felt it was impossible for a non-internet marketer to have success in a market where marketing far out trumps great product. (I’m a tech/product guy, not at all an internet marketer).
It was at this time, however, that a few of the entrepreneurs Viral Launch helped had incredible success stories they shared with me. This had a significant impact on my mindset and the amount of gratitude I had for the position I had now found myself in.
Here are a few of the stories that curiously all came in in the span of a couple of weeks:
A dad whose young son had just been diagnosed with a mental illness had sold his truck to start an Amazon private label business in hopes that he would be able to quit his job to spend more time with his son. Viral Launch was able to give his business the tools and guidance needed to achieve success.
An entrepreneur had taken some loans out to try to get their Amazon business off the ground. After things hadn’t gone as well as he had hoped, he quickly found himself and his family in financial trouble. Thanks to the Viral Launch platform, he was able to make enough money to pay off his loans and continue to build his business. He couldn’t thank me enough.
A husband and wife had sought to be entrepreneurs for years, however, nothing seemed to click. No matter how hard they tried or how many resources they poured into the business, success remained so distant. After a few months of working together, they had really hit their stride and were making over $10,000 a month in profit. More importantly, they had finally proven to their friends, family, and themselves that they too could be successful entrepreneurs.
I realized that Viral Launch was helping entrepreneurs of all kinds achieve their dreams, and how fortunate I was to get to be even a small part of that. Some of our clients were using portions of their profits to give to charitable causes. By extrapolation, I began to see that Viral Launch had become an incredible opportunity to have an amazing impact on the world. It may just have not been as direct as I had originally envisioned.
It was also at this time I realized how much I had learned in the last 8-12 months. I’m so passionate about learning. One, because I just enjoy it. And two, because I know that each bit of information I obtain improves my overall perspective, making me that much more capable of helping the next person. I had learned an insane amount by running everything myself initially – from building a scalable tech platform, to managing tens of thousands of customers (from our coupon base), to navigating traditional business principles.
All of the sudden I had realized what an incredible opportunity God had provided out of a reluctant decision to make some money on the side.
After a year into our existence, I pushed my co-founder to sell his half of the business to me. Out of a desire to continue running track and enjoying college, as well as to give Viral Launch what it needed (a dedicated leadership), he agreed to the buyout!
I found myself the sole owner of a growing tech company, learning a tremendous amount each day and having a significant impact in the lives of entrepreneurs. I was humbled. I was in awe. And I was completely filled with gratitude.
This is when I knew that I had to push Viral Launch as far as I could. I’m obligated to.
If you knew that every moment you spent working on your business you would impact an exponential number of lives, how could you possibly concede doing anything but?
This is the mindset I find myself in every day and it’s the force driving my unending energy and excitement around what we are doing here at Viral Launch! I hold this fact with insistent gravity and magnitude.
The Launchpad to Success
Our company’s mission, our “why”, is to be the launchpad to success for our clients and our employees. (If you haven’t seen Simon Sinek’s video on “why”, I highly suggest it. It’s part of our onboarding 🙂 ).
One of the vital characteristics required to join the Viral Launch team is compassion for people. You must genuinely care about helping people to be a member of the team. This allows us to create a team that is driven not financially, but by the impact we have on the lives of our customers.
It’s this mission that dictates our product roadmap and how we prioritize the order in which we build those tools/services. While there are plenty of software “tools” we could build that would be great additional revenue boosters, we are focused on solving the most impactful issues our customers face throughout their Amazon seller journey.
Each week at our all-team meeting, I select a topic for the team to focus on for the week, whether that be ingenuity, discipline, efficiency, etc. I then get to tie that topic into our “why” and how our customers are depending on us to engender “topic XYZ” to impact their lives. It’s always motivating and a great reminder for why we’ve decided to show up to the office so early on a Monday morning.
One positive externality is that it also creates a fantastic work environment devoid of egos (although I guess if you are going to work for a 24 year old whose only real job was at McDonald’s while in high school, there is little room for ego anyways lol).
The Journey Is Rough But It Makes Us Who We Are..Enjoy It
So how did we get to be a 30+ person company (we’re currently hiring ~10 positions if you’re interested 😉 ), helping tens of thousands of Amazon sellers along their journey to success – all without raising venture capital or taking on an ounce of debt?
One of my biggest blessings is my work ethic. This helped me have success in athletics in high school and college, and has been amplified in business.
For the last three years, no matter how many people we have on the Viral Launch team, I consistently put in insane hours. (So much so that in our early days, I rarely ate and developed a chronic stomach sickness that causes me to randomly get sick throughout the day and when I exercise if I don’t take medication.)
As a blueprint for “work hard” for those wondering…
6:30 am Wake up and head to the gym
8 amHead to the office
6:30 pm Head home
7-8 pm Dinner with my wife
8:30 pmBack on my laptop for work
12:30-2:30 am Head to bed (depending on that night’s project..)
Friday and Saturday night – reserved for time with my wife.
Saturday – I sleep in, head to the gym then to a coffee shop to work
Sunday – church in the morning, then work!
Every week roughly follows this plan, although there’s been plenty of occasions where “Head to bed” doesn’t quite happen. (And I’m still not 100% on waking up every morning. When I’m up super late it makes it a bit difficult to wake up for the gym 😉 )
A lot of people become concerned about “burn out”. 1) I generally think people like to make excuses for themselves which I work hard to avoid, and 2) thankfully, I’m so passionate about what we’re doing at Viral Launch and so full of gratitude that I rarely get the feeling of “burn out.”
By consistently putting one foot in front of the other, no matter how difficult it is to take that next step.
In our early days, attending conferences was rough. I get it. I was a 22-23 year-old talking about a “startup” few had ever heard of, let alone used. People would closely relate us to other services in our space although our value proposition was quite different. Rejection was common but I continued to show up and build relationships.
Especially in our early days, we were by far the underdog. However, day in and day out we provided better customer service, better results, a better overall experience, and at a better price. For two years we fought to take market share bit by bit.
Now we own the majority of the market share 🙂
Throughout the last few years, we’ve had plenty of betrayal from industry “friends,” competitors slandering our name, scammers ripping off our website, bad investments (you would not believe the amount of money you “burn” when you like trying “everything” lol), poor hiring decisions, sleepless nights trying to hit deadlines, missed deadlines, and so much more! It’s a roller coaster of emotions to say the least.
You will encounter so many hurdles, even in the span of a week, let alone your life. It’s your determination to continue to execute and put one foot in front of the other, no matter the circumstances, that will allow you to reach success.
Focusing on Thinking Long-Term
I think the major plague of the Millennial generation is not that of a lack of work ethic, but a lack of long-term vision.
Scarcely do people really take the time to step back and align their short-term decisions with their long-term ambitions. Few sit down and chart out their path to success. Most make their decisions off the cuff which leads to short-sighted money chasing that ultimately leads to little long-term gain.
A story of long-term thinking triumphing over the short-term brings us to a conference in early 2016. I participated on a panel with the CEOs of a few highly revered services in the Amazon seller community. I found myself at odds with the three other CEOs on the main topic. Essentially, I felt they had built their companies on a short-term strategy. They obviously thought I was wrong and made that known to the audience of at least two hundred people. At the time, I was a lot less confident in my own knowledge and beliefs, let alone my ability to convince the room of my position. I walked out of the room feeling defeated and disappointed in my self-confidence. However, I was unwavered in my overall position on the topic of ABC being a transient / short-term strategy. Despite the allure of the opportunity for quick money by going down the short-term path, Viral Launch remained focused on the long-term and around 8 months later, we were proven correct. Amazon made a major systemic change completely wiping that short-term strategy out of the realm of possibility. Overnight, two of those three companies had to lay off many employees, one of which had to close their doors completely for a few months, later to return as a near replica of Viral Launch. Meanwhile, the day after Amazon’s major update, Viral Launch experienced a record for largest single day of new customer growth.
Had we fallen into the same trap of chasing the quick money with disregard for the long-term, we likely would have fallen to the same fate.
This is just one such example of how playing to the long-term has been a major contributor to our growth. We see the compounding effects of our strategy play out each day and will continue to be one of our greatest competitive advantages among our competitors.
I cannot encourage you enough to delay gratification for the long-term glory. Rome/Amazon/Apple/etc. wasn’t built in a day, and nor will your dreams.
Enjoy the journey and focus on the end goal.
By Being True To Ourselves
I think we generally all set out with the intentions of achieving something great, however, if you’re not careful and extremely intentional about remaining true to your mission, it’s easy to lose yourself chasing after money.
I once heard a saying that, “the devil works in the margins.” I think this is generally spot on. It’s the “slippery slope” situations where a seemingly inconsequential omission or deception transcends overtime into cheating thousands out of their money and their dreams for your own gain. I’ve seen this time and time again among the “leaders” in our industry.
A simple and common example in our industry is misinformation around success tactics. Imagine an industry “guru” lays out how they made “millions of dollars selling on Amazon.” They include a walkthrough detailing how they achieved success, including using their own service. However, the “guru” leaves out a few of the key details because they don’t want all of their secrets to get out or because a few of those details would lead to the audience using a competitor’s service. From the “guru’s” perspective, it doesn’t seem like a big deal to leave out a couple of details; they did after all tell their audience nearly everything they need to know about how to “make millions of dollars”. They just left out a few small details so their competition doesn’t get more traffic. What they don’t realize is that a big portion of their audience is going to replicate the process and expect similar results. When they don’t achieve those same results, they are going to think they are doing something wrong rather than the “guru” having shared bad information. So what we see happening is the trusting follower tirelessly tries to make the tactic work that has supposedly worked for so many others. In some scenarios, the seller only has so many available resources to get their business off the ground. If attempts one, two, and three don’t work, they have to close up shop and go back to their day job.
We’ve seen similar situations happen countless times, where in our world, everyone wants to be a “guru” but has little qualification or integrity to be such. We have also seen hundreds of businesses fail because they’ve built their businesses off of the empty words of industry leaders, too focused on self-gain to care about the consequences of their words and actions.
It is actually quite an intimidating concept when you accept it. It’s so easy to make a small decision for your own gain at the expense of another. The scary part is that it can so quickly snowball into something that wreaks far greater havoc.
Unfortunately, there are becoming fewer and fewer folks in the Amazon seller community I would be proud of being associated with, and I imagine a similar situation can be found across the business world as a whole. So many lose themselves chasing after growth and money that they become blind to the trail of shattered dreams and failed businesses they’ve left in their wake.
Fortunately for us as a company, we are more driven by our impact on others than we are by money. This has allowed us to run from the margin and stay true to our core mission, to be the launchpad to success for our clients!
In any situation, it is not as simple as choosing the moral versus immoral decision. Any decision with even a hint of non-morality, you need to run as far from as possible. Be the opposite of the market. Be overly moral.
The key is to never venture into the margin.
Being Intentional and Saying No Often: AKA Opportunity Cost
As entrepreneurs we see endless opportunity in the world. Now that I have the brilliant, ambitious team that I do, they also see tons of opportunities. I generally see it as my job to turn down the majority of the exciting ideas, that are usually great, but would distract us from our overall long-term mission.
There are so many things you coulddo, but only a few you should do.
The trick is to say “no” often so you can focus on the big ticket projects. The projects that will really define you and your company.
Daily, my Director of Product and I have to make opportunity cost calculations around which features to include/add to any one of the tools we have running or in the works today. A feature could be “really cool” but may take two days of development time. A day may not sound like a long time, but when you add up 10 “really cool” features, you find yourself a whole work month (there are generally 21 work days in a month) away from your next “great” project.
I cannot emphasize enough how important an understanding of opportunity cost is when you are an entrepreneur (and likely for non-entrepreneurs, but I have only ever been an entrepreneur, so therefore do not know how important opportunity cost may be to you lol).
I also think it is extremely important to be intentional about those you spend your time with and those you associate yourself with. This impacts your reputation, your perspective on the ecosystem you are working to have an impact on, and so much more. The wrong influence can lead to poor decisions and lost opportunity.
Success is relative. Success, to you, likely means something different than it does to me. And it’s “success” that I hope to have inspired you towards; no matter how small the change.
To me, success is about giving every ounce of energy towards having a positive impact on the lives of others and learning along the way so I can help even more tomorrow.
Somehow, through all of the above events and decisions (and insane amount of blessing/luck/whatever you call God), I’ve found myself on a successful journey, and my hope is that by reading about mine and Viral Launch’s story, you’ll be that much more inspired to find your own path to success.
Just remember to enjoy the journey. To fight through failure and adversity as it only makes you stronger and wiser. To make decisions for the long-term. To focus on others. And to work insanely hard for what you’re passionate about every waking moment.
The payoff is more fulfilling and rewarding than you can ever imagine.
Thank you for reading, and thank you if you are one of the many that have made this journey possible. 🙂
I wish you all the best!
(Interesting? If you know me at all, I THRIVE off of feedback. Would love to hear your thoughts in the comments or however else you want to get it to me. I’d really appreciate it! 🙂 )
Finding a great product to sell on Amazon can be tough, but with so much riding on your sourcing decision, you have to make sure you get it right.
Maybe you’ve been selling on Amazon for a while and are looking to add a new product to your arsenal. Or maybe you’re new to the selling game and just aren’t sure what type of product would perform well or need help generating ideas.
You could spend hours upon hours combing through Amazon to compile messy spreadsheets full of mediocre product ideas. Or, you could tap into Viral Launch’s unrivaled matrix of high-quality data points to quickly identify products that meet your exact specifications.
Introducing Product Discovery by Viral Launch: the best and most precise Amazon product finder in the galaxy, helping you uncover the most profitable Amazon product ideas.
Whether you’re an experienced seller or are just jumping into the game, Product Discovery is designed to help sellers at every level comb through the millions of potential products you could sell and determine which ones you should sell.
Product Discovery is a data-driven solution to finding Amazon products. Developed with Amazon sellers in mind, Product Discovery isn’t your ordinary product finder. With Product Discovery, there are four different ways to find exactly what you’re looking for. Search by Product, Keyword, Brand, and Category. Whether you want to find specific products that meet your criteria, potential keyword niches, successful brands you want to emulate, or subcategories full of up-and-coming products, you’ve come to the right place.
Let’s take a walk through the unique features of the tool, and get you on track to sourcing your next profitable product.
If you’ve used a product finder before, you’re likely familiar with searching by product. This method is actually not the most effective way to discover product ideas. In fact, we recommend staying away from Product Search for idea generation.
It may seem more direct, but you lose out on the holistic view of the market by only looking at one specific ASIN. Making a sourcing decision based on one product is dangerous because you have no idea what that seller is doing to achieve that success. Maybe they’re Facebook ad gurus, or maybe they’re always running a promotion … you just don’t know. It’s much more advantageous to look for keywords and research the market in its entirety so that you can see all the products you will compete with and better gauge your likelihood of success.
We do include Product Search as an option for sellers who are already comfortable with the search method, but if you’re wanting to make a confident sourcing decision, we highly recommend using our Keyword Search instead.
So let’s go through Product Search. Say you’re already selling a variety of baby products and want to stick to that category. You’re looking for a product with high growth and high profitability – so up-and-coming products with healthy margins. Select Baby from the category list, plug your desired ranges into the filter slots, and Product Discovery will pull up a list of products that meet your exact criteria:
The top products that meet your criteria will be listed, along with their brand name, fulfillment method, BSR, monthly sales, revenue and profit (after fees), price, rating and number of reviews, and the number of sellers on this listing. You can sort the results by any one of the above features, so whether you’re looking for a product with high BSR or a low number of reviews, you can see those first with the simple click of a button.
Other features include a button to view the product on Amazon and a Market Intelligence button so you can quickly get started on market research for that particular product by researching its main search terms. You also have the option to download the search results as a CSV by clicking the download button in the top right corner. If you find a product you want to keep your eye on, you can “pin” that product to your Pinned Ideas board to track and monitor.
Right next to the CSV button is the option to view advanced data. Toggle on to reveal more unique criteria for each product, including how the product is performing now compared to how it has performed historically and how quickly the product is gathering reviews.
If you want to narrow your list of product results even further, Product Discovery offers advanced filters, including estimated initial investment cost and profit, average profit margins, best sales period, current sales pattern, sales to review ratio and more. Our advanced filters allow you to customize your search criteria and generate a list of products that meet your exact investment and sales goals.
To get a broader view of how the market is performing, including your potential competition, we highly recommend our next search option: Keyword.
While Product Search allows you to hone in on individual products that meet your criteria, Keyword Search takes a step back and views the market from a broader scope. Rather than zeroing in on a particular ASIN, Keyword Search considers the top products for a specific search term or phrase and averages the growth (or decline).
If you’re newer to the Amazon game or are looking for a straightforward approach to finding your next profitable product, we recommend starting in the Keyword Search tab.
The basic filter options are fairly similar to those under Product Search, except that the monthly revenue, sales, price, and review count are averages since your results will consider multiple products.
We’ll go ahead and stick with the baby category for this tutorial, but once you’ve input all your desired filters, Product Discovery will provide the top keyword phrases that meet your criteria. The results shown will look slightly different than your product search results.
You’ll see average price and profit margin, average monthly sales, average number of reviews (and rate), average monthly revenue, and the sales to review ratio for the top products under that particular keyword. If you want to sort your results by any listed data point, just click on the arrow next to the column title, and you can see results from the highest to lowest number of reviews, lowest to highest sales and more.
A unique and extremely helpful feature under the keyword search results is the Idea Score. The Product Idea Score is only available if you subscribe to one of our annual plans. This is an extremely beneficial metric because you are able to sort by Star Rating. For those of you who have used our product research tool, Market Intelligence, you know the Idea Score is our rating system for profitable ideas based on our ever-expanding network of data.
5-Star Ideas are markets that we’ve determined likely have great potential, through our custom, complex, in-house rating algorithm. A 1-Star Idea is one that we recommend staying away from due to any number of factors, including but not limited to: high barrier to entry, high competition, declining trends, etc. With an annual subscription to Product Discovery, the ability to sort by Idea Score provides a quick and effortless way to see the best products first. Once you’ve filtered for markets that fit your goals, sort by Idea Score to see the markets that Viral Launch quickly and easily verifies for you! Then, dig into the market with Market Intelligence to make sure the market data aligns with what you’re looking for.
Clicking on the advanced data button for your keyword results will reveal some similar data, such as the price change in the last 90 days, the sales change in the last 90 days, the review change and review rate. Unique data points to this search type include the sales percentage year over year, the current sales pattern (declining, typical, seasonal or up and coming), and the best sales period (month) if applicable.
Advanced filters are offered under keyword search as well, so you can get as specific as you want and find some killer, profitable keywords. And once you’ve found them, you can pin your favorites, view them on Amazon and in Market Intelligence, or download the results as a CSV.
You might be thinking … product and keyword search are great, but I’m already selling and I’d love to be able to track the top brands in my category, monitor their success, or spy on top-selling brands in other categories to potentially replicate their successes …
We’re one step ahead of you. We created our Brand Search option as a unique way to check out specific brand names, their products, sales, revenue, reviews and more. You can also easily find killer products to source by checking out the brand’s top selling products in their Full Scan page. We’ll talk more about that page later.
Whether you’re a new seller trying to navigate the ins and outs of a profitable brand in a specific category or you’re a more experienced seller looking to monitor the top competitors in your space, our Brand Search has just the criteria to help you identify the brands you want to watch or emulate.
When you’re tracking a brand, you probably want to know their success level and growth rate right? That’s what we thought.
In Brand Search, you can filter for brands that are in the top 25%, top 5% or top 1% in a category and have growth rates anywhere from slow to insane mode. You can also set quantities for the brand’s monthly sales or revenue, total or average review count, average price and more. Your results will include data from across all their products, whether they have 1 or 10,000.
For advanced Brand Search filters, you’ll see some similar options such as average profit margin, sales year over year, best sales period, sales pattern, sales to review ratio, and price, review and sales change in the last 90 days.
There are 3 new advanced filters you’ll see in Brand Search: Quick Win, Moderate Win and High Upside Products. These metrics allow you to set ranges for the number of each “type” of product from that brand. Quick Win products may be easy to replicate but have lower revenue streams. High Upside products are more difficult to replicate but generate more revenue. Moderate Win products are somewhere in the middle.
Once you’ve set all your desired parameters, hit view filter results and start discovering the brands you want to keep your eye on and the products that are driving their success.
Your results will display some familiar options like the “view on Amazon”, “pin” and “download as a CSV” buttons. If you’re searching for advanced data in Brand Search, click on the Source logo and you will be taken to a new page featuring a Full Scan of data detailing the brand’s sales, trends and more. This Full Scan page is loaded with information for you to really dig into the brand, including their top products.
On the main results page, you will also see the number of products the brand has, their monthly sales and revenue, average price, number of reviews and their success (compared to top competitors) and growth (based on recent sales data). If you want to sort your results by one of these metrics, simply click the arrow next to the column title.
Our final search option is by Category. This is the most wide-lensed way to find a product but can be highly effective once you get the hang of the search criteria. Whether you’re looking for a niche product within your current market or just a niche subcategory that hasn’t been tapped into yet, Category Search is the way to go.
Category Search comes with a higher learning curve, as it’s something that many sellers will be unfamiliar with. However, this search method can prove to be an advanced seller’s best friend with the countless avenues provided to arriving at profitable products.
When you take a look at the filter options in Category, you’ll notice two newbies: Opportunity Score and Maturity Score. We created these two scores to simplify the process of finding the categories you’re looking for. Opportunity score is a way to determine the number of “good opportunity” products within a specific subcategory, so a lower score will yield subcategories with a smaller number of “good opportunity” products and vice versa for a higher score. Maturity score allows you to filter based on how mature, or established, the subcategory is, so a high maturity score yields subcategories that may be more difficult to enter and have a lower ROI initially, and vice versa for subcategories with a low maturity score.
Other basic filters for Category include average price, average monthly sales in units, average review count, sales to review ratio and more.
The advanced filters for Category Search are similar to the other three categories, including the Quick Win, Moderate Win and High Upside product ranges from Brand Search. Three advanced filter options unique to category Search are Number of Products, Unique Brands, and Name Brand Market Share. Although they are fairly self-explanatory, number of products allows you to set a range for the amount of active products in that category, unique brands lets you set a range for the number of brands selling in that category and name brand market share allows you to determine what percentage of that category is dominated by name brands.
Once you’ve set all the filters to meet your criteria, your results will provide the monthly sales and revenue, number of reviews, average price and number of brands across that subcategory. You will also see the opportunity and maturity scores, which are color-coded to help you determine the right combination to meet your criteria (red = “bad” or low, yellow = moderate, green = “good” or high).
Other options you’ll recognize are the download, pin, view on Amazon and Source buttons. Similar to Brand Search, clicking on the Source logo will take you to a Full Scan page for that subcategory detailing a variety of data-driven metrics, from sales and review data to the top products within that subcategory. Again, the Full Scan page will break down some of the overview metrics you see in the result list, as well as identify some additional in-depth metrics. And, don’t forget that you can sort the results by any one of the desired filters by clicking the up or down arrow next to the category title.
Now that we’ve taken you through each of the four main search options, we wanted to point out a couple more unique features of our product finder.
In the top right corner, you’ll see a category drop down bar, which allows you to drill down from top-level categories into subcategories, similar to how you would on Amazon. When you click the blue scan button next to any category or subcategory, you will be taken to a Full Scan page with detailed information and data about that category. This feature is a quick and efficient way to check out our Full Scan pages if you know the category or subcategory you are looking for or just want to browse.
The final, helpful feature of our product database is the Pinned Ideas tab. Remember how you can pin your favorite products, keywords, brands or subcategories in each of the search options? To check out all those pins, hop on over to the left sidebar and click on the Pinned Ideas tab under Product Discovery. Here you will find everything you’ve saved so you can once again see all the information, check the idea out on Amazon, or continue researching the idea with Market Intelligence. And, if you no longer want to monitor a pin or want to make room for more, just click the remove icon to get rid of it.
So Why Product Discovery?
We know we aren’t the only product idea software on the market, so why choose us? Sure, we might be biased, but here’s a few reasons why we think you should choose Product Discovery to find your next great profitable product:
Product Discovery allows you to be as broad or as specific as you’d like when filtering for product ideas. You can keep it simple and just use the basic filters or hone in on specific types of products, keywords, brand, and categories with more advanced filters. With the ability to perform such targeted searching, you can quickly expand your product offering and reach your business goals.
E-commerce is always on the move and always growing, especially Amazon, so we know you don’t have weeks or months to find a good product to source. Time lost is sales lost, which is why we created Product Discovery to help you discover a profitable product in minutes. Beating your competitors to the next profitable product is a huge advantage, and Product Discovery is the fastest way to do just that.
3. Quality Data
If you’ve used Market Intelligence before, then we probably don’t need to convince you about the quality of the data we provide. We aren’t interested in providing our clients with invaluable metrics or archaic data points. We aim for data that is up to date, hyper-accurate and extremely catered to your needs.
We’ve got everything you’re looking for all in one tool, so you don’t have to waste time switching between different software. Product Discovery has all the data, allows you to download your search results, integrates seamlessly with Market Intelligence and lets you save and pin the products you’re interested in, the brands you want to track and more.
If you’d like to learn even more about Product Discovery, check out our detailed walk-through video so you can get a visual explanation of how the tool works. Or, if you’re ready to find your next great profitable product, sign up and pick the subscription package that works for you!
Amazon is making it easier to enter international markets every day. As Amazon expands into new countries, it allows third-party sellers to create international Amazon listings.
And while entering an international market is a great opportunity to increase your profit, you have to make sure you are taking the correct steps to reap the most rewards.
Have Well-Written International Amazon Listings
It’s no secret that an international Amazon product listing will have to be written in the appropriate language. After all, you can’t expect a product to sell very well in Italy when the listing is written in English.
Though it might seem reasonable to hop onto Google Translate and use those results on your listing, you may be setting yourself up for failure.
Invest in Copy Written by a Native Speaker
Think of all that goes into writing well-crafted copy for your product listing. You need to:
Know all the relevant keywords for your product
Understand Amazon SEO
Write copy that resonates with your audience and converts to sales
Now imagine attempting to write these listings in a language you don’t know.
Choosing a native-speaking copywriter will give you a more polished and professional listing with better ranking and conversions.
Amazon SEO, which helps ensure your products are easy to find, has some guidelines that need to be followed, and language may affect the SEO guidelines. And missing something small, like an accent mark, can completely change the indexation of keywords.
Additionally, keywords will be different in each country. “Moscow mule mug” may be the appropriate keyword for a U.S. listing, but citizens of other countries may have completely different names for that specific drink, or call “mugs” “cups.” That means the direct translation may not be the best keyword for a listing in Spain or France, for example.
For a better understanding of the differences, consider what Americans call a car trunk. In the U.K., that’s referred to as a boot. An American sweater is a British jumper. A cookie is a biscuit. A grilled cheese sandwich becomes a cheese toasty. Fries are chips.
And those are all English. Imagine the dialect differences in other languages.
Don’t Use Google Translate
Google Translate or similar translation software may be a tempting option, but it’s not likely to give you very accurate (or well-written) options.
Languages are complicated, and many aspects, such as dialect, can change what a phrase will literally translate to. The target keywords won’t necessarily be part of the translation, costing you valuable traffic. It’s best to trust a native speaker who can translate the meaning of a sentence, not just the words.
Optimize Your International Listing
Worried about finding an international copywriter? Don’t fret: Viral Launch now offers International Listing Optimizations. Now you will have access to quality, native copywriters to set your international listing up for success.
International Listing Optimizations are available in the following languages:
English (UK and Canada)
You can create optimized listings for Mexico, Spain, the U.K., Canada, France, Japan, Italy, Germany, and the U.S.
Market Intelligence, the Amazon product research tool you know and love, is getting an upgrade.
Making a purchasing decision is the most important aspect of running your own Amazon business. A great product with plenty of potential can lead to huge sales. Conversely, poor products can sink your business before you even get started.
That’s why having a trustworthy product research tool is so important. The right tool can tell you almost instantly how much potential your products have. Market Intelligence has provided sellers with the best product data, and now Viral Launch’s product research tool is even better.
Not only does Market Intelligence have a snazzy new design, but a new cost calculator function gives you a better, more accurate estimate of your costs (and profits!).
Better, More Accurate Product Research Results
The biggest change to Marketing Intelligence is the “Cost Calculator” tab, which features a fully integrated FBA calculator.
Market Intelligence already provides you with the market data and insights you need to make an informed sourcing decision to find a profitable product. Now you can learn:
How much you will need to invest
The number of units you should order to meet your goals
Potential profit you can make in that market
The FBA calculator allows you to change every variable to get a truly customized solution. You can choose:
Whether you want a conservative or aggressive selling approach
The price you will sell your products
Your purchase price, and so much more
As you change each data point, the corresponding results will upgrade to show you how much you can expect to spend up front, how much inventory you should order, and your potential revenue and profit.
Market Intelligence Update
Market Intelligence provides you plenty of data to make a smart product purchasing decision. The Top Sellers tab shows data about each brand, BSR, historical sales, monthly revenue, price, unit margin, review rate and more.
You can also view market trends and take a look at Viral Launch’s analysis of the product.
Not only does a new design improve the look, but the Cost Calculator provides more data.
The Cost Calculator allows you to change most granular data points for all of your potential products. Now you can quickly and easily see how much it will cost to enter the marketplace, how much you will sell, and your projected return on investment.
You can view your estimated upfront costs, monthly expenses, monthly profit, and net profitability based on the number of units, sales information, diligence costs, product promotions and software and service expenses.
Run Product Comparisons
Trying to decide between two or three different products? Want to know your potential profit at different landed costs and price points? It’s even easier to make comparisons and decide which product makes the most sense for your Amazon business with the new Market Intelligence.
New comparison capabilities let you run side-by-side tests to see how changes to order size, landed cost, selling price, and more will change your results.
The Best Product Research Tool
Unlike other FBA calculators, Market Intelligence incorporates sales data into searches. What does that mean for you? You are given realistic investment and revenue projections based on the the exact market you want to enter. Sales data integration in the Cost Calculator tab provides with you a more accurate assessment of the investments you will make and the reward you will receive.
The Most Accurate Data
Market Intelligence provides Amazon sellers with the most accurate sales estimation data of any product research tool on the market. Nightly algorithm updates ensure that the data you receive always reflects the most recent info.
Amazon Data Incorporated
It only makes sense to incorporate Amazon data into your decision-making process. Market Intelligence allows you to do just that by leveraging billions of real Amazon data points. So not only can you see the Amazon trends, but you can also predict the future of the market and avoid selling a product with a short lifespan.
Market Intelligence Can Improve Your Business
The wrong product research tool could cost you thousands of dollars, either because of lost income potential or choosing a product that’s a complete bust.
Market Intelligence’s new update ensures you have all the information you need all in one place so you can make the best product decision and start your Amazon business with fewer risks.
A Viral Launch Review: 3 Amazon Product Launch Case Studies
“After one month of using Viral Launch’s Amazon product launch software, I went from $400K/month to $650K/month. My products are selling like crazy!!!” – Camilo | Amazon Seller
After running over 20,000 Amazon product launches and working with over 5,500 brands, the Viral Launch team has heard countless Amazon success stories.
Our favorite part about providing our Amazon seller software and services is hearing about how we are helping to transform businesses. And we are complete suckers for the dad who was able to quit his day job and spend more time with his kids or the hard-working seller who finally claimed the top spot on page 1 to hit that long-elusive revenue metric.
Using a proven strategy to sell on Amazon has an enormous impact on sellers, their businesses, and their lives. We’re sharing case studies from a few of the many sellers who launched their Amazon businesses to success in this Viral Launch review.
Viral Launch Review: Case Studies
The following three brands all have one thing in common: they were searching for a way to increase Amazon sales. In this Viral Launch review, check out how they did just that through Viral Launch’s offerings.
Will and Tim
New Brand Leverages Viral Launch for Immediate Amazon Success – $85K/month
Summary: Will and Tim used Viral Launch’s creative services and launch platform for their new private-label brand. In 90 days, their performance was as follows: $85K/month in sales, a 30-40% conversion rate across all products, #1 ranking for top keywords, and #400 BSR in ALL Health and Personal Care.
Home Essentials Brand Boosts Revenue by 150% with Viral Launch – From $2M to $5M/year
Summary: Ben and his team started selling on Amazon in 2015. Faced with the challenge of increasing visibility for products buried in Amazon’s search results, Ben utilized Viral Launch’s promotional software in 2016 and has since increased annual revenue by 150%. With 20+ products launched, the brand is now on pace for $5M in revenue in 2017.
From $400K to $650K/Month in One Month with Viral Launch
Summary: Camilo started his private-label FBA business in 2014. After finding it difficult to gain visibility for his products, Camilo ran promotions through Viral Launch. In just one month, he went from $400K to $650K/month and is projected to sell over $7M in 2017.
Write Your Amazon Success Story
Whether you’re just starting out or have an established Amazon business, there is always opportunity for sales growth. A solid “how to sell on Amazon” approach involves:
No matter where you’re hoping to take your Amazon business, Viral Launch would love to help you get there. We offer software, creative, and consulting services to help you source, launch, and dominate on Amazon.
Join Tim, Will, Ben, and Camilo and dominate your product markets on Amazon with Viral Launch!
There is no silver bullet to Amazon success. You need an arsenal. Viral Launch is that arsenal.
Tim, Will, Ben, and Camilo’s Viral Launch review: ★★★★★
Post: A Viral Launch Review: 3 Amazon Product Launch Case Studies