Continuing to Help Amazon Sellers Grow Their Profits and Businesses In New Ways

It has been approximately two months since we launched the new positioning of Viral Launch and it has been absolutely incredible! Instead of simply helping sellers get ranking, and leaving the rest up to them, we’ve been able to come along and help our clients through every crucial aspect of driving sales. Its been amazing, and extremely rewarding to be able to work and build some of the most successful brands/products on Amazon. The Viral Launch team and I get energized by being able to help our clients increase their sales, profits, and overall business on Amazon. And we’ve been able to do just that, to an even greater extent with all of our new services and capabilities. It has been incredibly beneficial to the sellers we have the pleasure of working alongside. With that said, its not enough. Its never enough. We’re always hungry to leverage our vast knowledge and data to spur growth in new ways and greater capacities.

So in our quest to help Amazon sellers grow their sales, their businesses and achieve their dreams of financial freedom and internet success we’ve built a powerful new tool completely separate from Viral Launch which happens to be launching…..in just two days!! (Wednesday the 28th)

“What exactly is this new “powerful” tool and how is it going to help you increase your sales and improve your business?” For the answer to that, you’ll have to check back in tomorrow for more info; this is just the teaser! 😉

On the edge of your seat? Let me know in the comments if you are as excited as we are!! (spoiler alert: we’re pretty excited considering we’ve been working on this for the last three months and the results have been blowing our minds.)

Talk tomorrow!

The New Viral Launch Has Landed

Originally Posted: 7/28/2016

 

“If everyone is moving forward together; then success takes care of itself.” –Henry Ford

In order to compete in the expanding market that is today’s Amazon, there is no magic bullet for success. In this market you don’t need a bullet, you need an arsenal.

Today is the Day! As promised we have a huge announcement for everyone regarding the future of the Amazon Private Label World and what I believe to be the future of building a successful business within this space!

Launch Day Is Here!

On behalf of the entire Viral Launch Team, I’m super excited to announce that starting today The New Viral Launch Has Landed (note: you may have to refresh the page once to clear browser cache 🙂 ). I’m proud to introduce the world’s first comprehensive Amazon marketing and promotion platform designed specifically to meet every aspect of your businesses and listing needs. We have developed a true end-to-end platform designed to partner with you along every step of the Amazon sales process. Starting today you have full access to this huge scope of world class services.

The New Viral Launch | Your Launchpad For Success.

As of this moment, in addition to our industry leading product launches, we have dramatically expanded our services to become your customized solution for every aspect of your product and listing needs.

Introducing the new Viral Launch suite of creative services and data driven solutions.

Breathtaking Commercial Quality Product Photography. Successful sellers know that DIY product photography is no longer cutting it. Now you can easily get stunning professional product photography for all of your products in one convenient location.

Professional Graphic, Label, And Package Design. As Steve Jobs was fond of saying, “design is marketing.” Cheap graphic design and bad use of typeface is an Amazon epidemic. We are now offering exclusive packaging and label design that will make your products boldly stand out from the competition. As more and more shoppers make the switch to e-commerce, their expectations for design are increasing to rival those of box store brands. Now you can meet and exceed those expectations taking your brand to a whole new level of success.

Keyword and Conversion Driven Listing Content. Customized keyword research and listing content that is optimized for your product and category’s unique needs. Listing content optimized for both elegance and effectiveness is the key factor in boosting conversion and improving keyword ranking.

Data Driven Email Follow Ups. Email follow ups are an overwhelmingly wasted opportunity for sellers. One of the largest competitive advantages on Amazon is reviews; a calculated email follow up campaign is a highly effective way of driving new reviews and curbing negative reviews.

Viral Launch Flight Crew. A revolutionary new profit sharing model that will give your business unlimited access to all these features at no upfront cost to you. Flight crew members will enjoy exclusive access to new features as well as front row access to powerful new software tools that are currently in development.

Over the last two years I’ve had the privilege of developing Viral Launch into the premier Amazon promotional platform that it is today. Along the way I have learned countless lessons from sellers, insiders, and yes, even competitors. With all the lessons learned and over a billion data points acquired, I am convinced more and more each day that there is no single secret to Amazon sales success, rather there is a precise and diversified plan of attack and excellence.

Truly successful sellers are not merely checking off boxes on their to-do list but investing time, creativity, and passion into every element of their brand, listing, and product presentation. This process can sound overwhelming to some which is why we are so thrilled to be able to announce that help and partnership has arrived. Not a magic bullet or one time sales gimmick that promises overnight success, rather a true partnership.  A full creative and data driven arsenal that addresses every angle of your branding, marketing, and customer experience.

The new Viral Launch is obsessed with creating the most outstanding photography, the most eye catching designs, and the most keyword driven and sales inducing content available. We believe that excellence in all these areas is the key to dividends beyond your wildest dreams.

As the Amazon market continues to evolve, truly competitive sellers are going to have to evolve with it. That is why I’m so thrilled to unveil what I believe is your jumpstart to a long-standing successful business on Amazon!

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What a Billion Data Points Has Shown Us About Amazon

Originally Posted: 7/26/2016
“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein

Working with thousands of brands across Amazon has been an incredibly insightful journey. We’ve generated over 1,000,000,000 data points and garnered an incredible amount of experience. We’ve worked with thousands of sellers in a wide variety of capacities. Sellers ranging from $100’s/month in revenue to $100m/year in revenue and capacities ranging from simply running promotional giveaways to managing entire accounts. It’s this data and experience we leverage to build insights into the Amazon market and make decisions for our clients and Viral Launch as a company.

How Amazon is Shifting

(I want to first preface with the fact that these insights are largely regarding private label merchants and product manufactures as they comprise approximately 97% of our customer base.)

A few years ago selling on Amazon was easy. If you sourced it, they would come. Meaning, if you threw a product up on Amazon, with little to no work, you could capture a healthy portion of the market. Standing out in the spacewas easy.

Fast-forward to present day and now everyone and their mother is in on the gold rush called Amazon PL. With some search terms having thousands even millions of results (please save yourself a mistake and thousands of dollars and do not get into the cell phone case market), standing out above the competition can be insanely difficult.

Go back to 2014 when simply having your product ranking on page 1, meant you were selling well. Back then what was the trick to ranking page 1 for your keywords? Keyword stuffing your product title, running some decent PPC campaigns and getting a couple of friends and family to buy and review your product. Depending on your market, it could take anywhere from a week to a couple of months to get a product up and selling well.

In late 2014, Viral Launch and other promotional giveaway services came into the market and started to expedite the ranking process by driving high volume sales. At this time landing your product on page 1 almost always meant a major increase in sales. We were literally helping people get rich overnight!

At present day, landing your product on page 1 no longer guarantees a major increase in sales. Has Viral Launch become worse at doing our job? Not at all, we’re actually really good at this and have become more effective as you can read here.

How Viral Launch Fits In

Viral Launch’s job has always been to increase the keyword ranking of your product, which can still do quite easily. By improving ranking, we increase exposure to potential customers and give your product more opportunity to sell. Driving the actual sale depends on a multitude of factors, only you as the seller can control.

We’ve seen it time and again, and more frequently, where a product lands on page 1, but the product does not take off in sales.

We’ve also seen older products and brands watch their sales start to slip and new competition moves in and quickly dominates the market.

Standing out becomes even more difficult when you realize that the majority of your competitor’s products are relatively the same. If you search on Amazon for fish oil, you’ll see 100,000+ search results. Most of those results are relatively the same offering at approximately the same price.

Amazon’s Magic Bullet

So what is the secret magic bullet to getting your product to stand out and sell insane amounts of units? Why were you never able to turn your existing products into successful big earners? Why is competition passing you by? How can I streamline my product launches?

We have the data and experience to tell us exactly what that magic bullet it is.

We’ll give you all the answers tomorrow…(and hint: there is no secret magic bullet..)

Talk again soon!

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Houston, We Have An Announcement

Originally Posted: 7/25/2016

“The definition of insanity is doing the same thing over and over again, but expecting different results” – Unknown (not Albert Einstein)

For nearly two years we’ve been helping business owners achieve their dreams by launching their products, brands, and businesses to Amazon’s coveted page one.

It has been an absolutely incredible experience to listen to elated client feedback and see the results of our hard work impact thousands of business owners. We love it. We thrive off of it.

To date we’ve:

  • Performed over 9,000 product launches
  • Worked with over 4,000 various products
  • Built a user base of over 200,000
  • Aggregated over 1 billion data points on the Amazon marketplace
  • Helped thousands of business owners reach page one of Amazon search
  • Been featured on industry leading webinars and podcasts
  • Have been asked to speak at industry leading events/conferences
  • Helped a single company reach the $100,000,000/year mark on Amazon!
  • Learned a ton about Amazon and our clients
  • Never been more hungry and well equipped to help Amazon sellers take their businesses to the next level!

The figures are great, but we’ve never been completely satisfied.

 Why? 

Because we aren’t able to help our clients enough!

Of course landing a product on page 1 of the world’s largest e-commerce platform is nothing shy of amazing, but selling well and being successful requires so much more than just ranking for particular search terms. And that is where we want to come alongside our clients to help them achieve new levels of sales and success.

With the incredible amount of data and experience we’ve garnered over the last two years, as well as the team we have assembled, no one is better positioned to help you dramatically increase your sales.

Tomorrow we will talk more about the changes we are seeing in the Amazon market and what steps we believe successful sellers will need to take to stay ahead of the curve.

Talk soon!