What to Sell on Amazon – 5 Tips to Find a Profitable Amazon Product

There’s a lot of money to be made in the Amazon game, but the problem many face is figuring out what to sell on Amazon. The possibilities can seem overwhelming as almost anything you can imagine is already being sold on this monstrous online marketplace. Nearly any search yields thousands upon thousands of results. So how do you break into the game and figure out the best products to sell to get your share of all that cash?

Many people make extra spending money through retail arbitrage or reselling discounted products at a markup. But the real money on Amazon is in the private label market.  

This isn’t to say that you can’t turn retail arbitrage into a lucrative venture, but there are significant limitations to that type of business. You are responsible for going out and finding all the products you are going to sell. If at any point you stop or take a break from this process, your cash flow also stops. You also must compete with other sellers that have the exact same product as you instead of marketing and selling your own unique brand.

Fulfillment by Amazon or FBA private label selling only requires coordinating with a manufacturer to get products to Amazon’s warehouse. That means you never have to personally handle the product. It also means that you can make money even when you’re not working.

You can sit back and relax as your products are ordered, packaged and shipped by Amazon. FBA private label allows you to build an entire line of products and create a complete, scalable business, all while never having to handle the inventory yourself.

If you’ve decided you’re ready to take the plunge and try this out for real, we’ve got some tips to help you find what to sell on Amazon.This isn’t a venture to be taken lightly as hard work lies ahead. But with the right tools and work ethic, you can identify great products and begin building your empire. For even more tips, take a look at our video series on How to Sell on Amazon. Get started with the first video below, and follow these 5 tips to get going with your Amazon Journey!


 

1. Get Creative!

First, you need some basic product ideas. Think about your daily life. What items do you use most often? Is there a product you currently use that could be improved? If you can find a product you’re passionate about to sell on Amazon, you’ll find the work involved less tiresome. Thinking about things you like or enjoy will also help to get your creative juices flowing. Try to think of products that meet these guidelines:

  • A sale price between $15 and $50 – The lower the sale price of your product, the lower the investment costs, so if you are on a budget, you will probably want to go with a product that sells for under $35.
  • Lightweight and easy to ship – Items that are heavy, large or oddly shaped can skyrocket your shipping and storage costs. Try to find items that can fit in a small box and weigh under 3 pounds including the shipping materials.
  • Items that won’t break during shipping – Especially if you’re a newer seller, you don’t want to take the risk of selling a product that could break on its way to customers. This can lead to bad reviews that bring down your business quickly. Additionally, breakable items require more complicated packaging and thus higher shipping costs.
  • Non-seasonal items – While it may be tempting to get in on a seasonal item or hot trend, this isn’t a good idea if you’re looking for a sustainable product in the long-run. You may make some quick cash, but as the weather or trend changes, sales will drop off, leading to cash flow problems or unsold stock that you can’t move. Focus your ideas on evergreen items that will sell year round.

This outlined criteria is a great starting point if you’re just getting started on Amazon. Products that do not fit this criteria can certainly be home-runs, especially for someone with a little bit more Amazon experience or with a bigger budget.

2. Use Amazon

One of the best places to get ideas for what to sell on Amazon is on Amazon itself. The Amazon Best Sellers List can give you tons of ideas about what is currently selling well on the site. Keep in mind that some of the products featured here may be selling well due to seasonal trends, but it’s still a great place to go for inspiration. The page is updated hourly and broken down by category, so you can see best selling items for every single selling category on Amazon.

 

The tabs across the top allow you to see more narrowed results, with tracking for certain types of best sellers. The New Releases tab tracks new listings with an upswing in sales, while the Movers and Shakers tab tracks items that are quickly moving up in Best Seller Rank (BSR). The Most Wished For tab is a great place to get an idea of what customers currently want. While it doesn’t signify sales, it does point to those items that Amazon users are adding to their wish lists most often.

3. Utilize Product Idea Tools

If you like making data-driven decisions and want to quickly determine which products are most likely to succeed, subscribing to a product finder tool may be the best route for you. Tools like Product Discovery from Viral Launch will organize mountains of Amazon data into one convenient place so you can quickly search for new ideas by product, keyword, brand or category.

This tool allows you to select as many Amazon selling categories as you’d like, input price range, average monthly sales, average review count and much more. It’s loaded with advanced filters that allow you to narrow results to personalize your product ideas and quickly identify the highest opportunity products.

 

Once you input all your requirements and click the “Show Products” button, Product Discovery scours the depths of Amazon to find current products that fit within your search requirements and organizes them into a list of results.

 

 

Now you can easily browse the best product ideas on Amazon and see all relevant Amazon data for each product. You can start forming a list of products that pique your interest with the Pinned Products feature. With an annual subscription, each result is also given a product idea score between one and five stars, with five being the best score. This gives you a quick identifier to easily find the best opportunity markets.

Though all the filters and results can seem daunting at first, there are plenty of tutorials to explain the best way to utilize all the features in Product Discovery. Start experimenting, and you’ll quickly be on the path to sourcing your next big money maker.

PRO TIP: 

Make sure you’re looking at the right product market when you research. While a market like “wireless charging speaker” may seem like a great opportunity with high sales numbers and low competition, there are actually only about 75 people searching for that phrase each month.. So the top selling products are likely getting their sales through a keyword like bluetooth speaker with much higher search volume. Make sure you’re looking at the main keyword (and so the main market) for your product when you do your market research. You can verify a market by looking at search volume using a keyword research tool. And you’ll want to use one that utilizes only Amazon data. Sales volume alone may indicate that a product is popular. However, you want to know exactly what kind of product people are searching for so that you can meet the need.

4. Analyze the Market

Once you have some good product ideas, it’s time to get down to the research. It’s important not to overlook this step. Just because you’ve identified some product markets that seem to have high sales and search volume doesn’t mean they will be gold mines. The market may be oversaturated with competitors. It may be a trendy product on its way downhill. Or, there may be too many high volume sellers for a newbie to compete.

There’s a variety of different reasons why high sales volume doesn’t necessarily translate to a good product idea. But if you do the appropriate market research, you can be sure to find the right product to meet your revenue goals and grow your online business.

Here are some things you want to look for in a product market:

  • No big brand name competitors – It’s hard enough to compete with all the products being sold, but it’s even harder if your product is competing against one with major brand recognition. Stay out of markets that are dominated by common household names.
  • Look for markets where competitors have a low number of reviews – Reviews play a major role in ranking and sales on Amazon. If all the competitor products on page one of search results have numerous reviews, it’s going to be tough to break into that market as a newbie with no reviews. And it can take months… even years to build up review count. Look at the page one results for your product idea. If the average sales to review ratio for all of the competitors on the first page is less than 2, it’s probably not as great an idea as you originally thought. This means that the number of sales is only double the amount of reviews (or less). For example, your top competitors may be selling 1,000 units per month, but they each have 500 reviews. The sales to review ratio here is 2, and it’s tough to compete because of such a high barrier to entry. Try to find a product where the sales to review ratio is 3 or above, meaning sales are three times the number of average reviews, or more. This gives you opportunity to come in with a solid review strategy and overcome the competition.
  • Understand the market trends – In order to get a clear picture of how your product will perform on Amazon, you have to understand the market trend. How has this market performed in the past and how will it continue to perform in the future? Have the sales in this market been steadily dropping over several months? If so, this probably indicates that the market will continue to drop and is therefore not a good place to launch a new product. If however the market is trending upwards, this could be a great time to get into this market. Continue to watch the market during the entire researching and sourcing process to ensure the market is continuing to grow without adding numerous competitors.

Although it isn’t very efficient, it’s possible to complete market research on your own. Simply utilize all the information Amazon gives you. To do this, search your product idea on Amazon. Let’s go with the market “first aid kit” again. When you search this item, you get a page full of results that meet your search query.

When you click on the first result after the sponsored ads, you see the product’s listing. Scroll down to the Product Details section, and here you will find useful information about this specific product:

  • Reviews – This particular first aid kit has 385 reviews. That is relatively high and would be tough to compete with, but remember this is just one product on a page of many results. It’s important to take the entire market into account.
  • BSR – This product is number 2,608 in its broad category of Sports and Outdoors. BSR is an indicator of past sales, and the lower the number, the more it’s selling. Amazon does not release actual sales data, so BSR is an indicator of which products are performing best, relative to others in its category.

When you complete this research for multiple products, you get a clearer picture on whether this is a market that you can compete in. From looking at page one results for “first aid kit” we see that it has a decent potential for sales. Shoppers are obviously buying products like these. There are also multiple results (eight to be exact) on page one with low reviews (under 50, in this case). This means you should still be able to compete as a newcomer.

Let’s Make Things Easier…

Now that you understand how to find all the useful product information on Amazon itself, it’s time to let you in on a little secret. All this market research can be completed quickly and easily with the help of a market research tool like Market Intelligence from Viral Launch. This tool pulls all Amazon data for the top competitors of any market, all within a few seconds.

Continuing with the first aid kit idea, we can search the term in Market Intelligence or use the Chrome extension directly within Amazon, and all the data for the product listings that are ranking for this term will be organized into one place. Here you can see sales estimates, BSR, review data, Amazon fees, monthly revenue and more for all the top competitors of your product idea. You won’t have to painstakingly look at each page one product and gather the data yourself. This tool does all of that for you.

 

The rows highlighted in red are considered outliers. This is because they have monthly revenue or reviews that are much different than the rest of the products. Market Intelligence flags these results because they don’t represent the average product result. Therefore, they not be used as an expectation of how your similar product might perform. It’s crucial to use averages for your predictions instead of trying to replicate the success of the very top player. If you scroll to the right, you can see even more statistics and data about each product.

The tool also gives you an overall product idea score, allows you to view market trends, see a detailed product analysis and calculate your costs. All of these aspects will help data-loving entrepreneurs to quickly and confidently identify what to sell on Amazon.

5. Read Competitor Reviews

So you’ve done your research and identified a great product idea. Now you need to source a product that is as good as or better than the competition. Price is extremely important on Amazon as many shoppers are focused on finding the best deal. Selling a similar product at a competitive price and marketing it correctly can make you lots of money. However, if you can identify small modifications to make your product stand out, you might make even more.

Read competitor reviews and identify small pain points or complaints that customers have about the item. Look for phrases like, “this product is great, except…” or “I really wish this product had…”.

Find trends amongst these complaints. Do several reviews for different products mention the same problem or wish? Focus on small modifications that will be easy and inexpensive to make. This is where you can set yourself apart without increasing your initial investment cost or the purchase price for customers. If several reviews complain that the product is too flimsy, you easily source a product made of stronger materials

Take These Tips and Build Your Brand

Selling on Amazon can be a very lucrative business that, if done correctly, can turn into a full time career. Finding what to sell on Amazon is a huge part of whether this venture is just a one time experiment or becomes a complete business. Discovering a profitable product will take time but can lead to a growing business and expansion into multiple products. Be patient, do the research and success will follow!

Find a profitable product to sell TODAY with a free trial of Product Discovery!

START YOUR FREE TRIAL

 

Have Products in Mind But Need to Check Their Markets?

If you’re at the stage where you have product ideas in mind, you may feel nervous about jumping into the market. Or maybe you feel really confident but haven’t actually done your due diligence to research the product market. Either way, before you place an order for inventory, it’s important to know how much you can expect to sell and how difficult it will be to compete.

What is Market Intelligence?

Check out this quick overview of Market Intelligence to better understand the questions that the tool helps to answer.

Now that you know what Market Intelligence is, you can start using it.

Market Intelligence Tutorial

Watch this brief tutorial with Amazon Expert Cameron Yoder to see just how to use Market Intelligence to do your market research.

Market Intelligence is different than other market research tools, providing the most accurate sales projections and historical trends.

The Most Important Metric for Your Market Research

Market Intelligence looks closely at the ROI metric, or sales-to-review ratio, for a market to give you a good sense of how competitive the market is.

Find out exactly what the ROI metric is and why it matters in this blog post.

Still have questions about using Market Intelligence or your Pro Subscription? Login to your Viral Launch account and live chat with a coach! Just look for the chat symbol to start a new conversation.

Getting Started and Need to Find a Product?

Looking for a product? Product Discovery is an extremely powerful tool with endless capabilities. But figuring out how to use it to its full potential can be tricky. Here are some resources to help you get the most out of your subscription and, more importantly, to help you find the right products to sell.

What is Product Discovery?

An Introduction to Product Discovery Keyword Search

Figuring out how to use Product Discovery? Here’s a walkthrough of Keyword Search for beginners

Now that you know what Product Discovery is, you can start using it to find products.

Product Discovery Tutorial

Watch this brief tutorial with Amazon Expert Cameron Yoder to see just how to use Product Discovery Keyword Search to do your market research.

Keyword Search is the best way to search as a beginner because it shows you markets and not just individual products. And now that you know how to use Keyword Search, you can start pinning product ideas and exploring product markets.

How to Find Products to Sell on Amazon

With Product Discovery finding a product sounds easy enough. But it can be hard to jump into the sourcing process without really knowing where you’re headed.  Check out this overview of how to find products to sell on Amazon.

It’s important to know where you’re headed in your sourcing process. And it’s important to know the current Amazon landscape as well.

How to Find Non-Competitive Products and Fight the Growing Competition on Amazon

Selling a product on Amazon in 2018 is different than selling on Amazon in 2016 or 2010 was. As more and more sellers join the platform, it’s important to be savvy.

Check out this guide to finding non-competitive products and fighting the growing competition on Amazon.

Still have questions about using Product Discovery or your Pro Subscription? Login to your Viral Launch account and live chat with a coach! Just look for the chat symbol to start a new conversation.

Is It Too Late to Start Selling on Amazon?

Without a doubt, Amazon is now the go-to ecommerce platform. With over 40% of ecommerce market share in 2017, Amazon emerged as the clear (and growing) choice for online shoppers.  Because of its popularity among online shoppers, Amazon is a great place for merchants to sell their products. As Amazon’s popularity has grown, more and more sellers have jumped onboard to take advantage of this incredible selling opportunity.  But is it too late to start selling on Amazon? 

In their 2017 letter to shareholders, Amazon shared, “For the first time in our history, more than half of the units sold on Amazon worldwide were from our third-party sellers, including small and medium-sized businesses (SMBs) … Over 300,000 U.S.-based SMBs started selling on Amazon in 2017.”

With so many new sellers listings products, is it too late to take advantage of this income opportunity? Yes, certain markets are becoming overcrowded. And yes, shopper expectations continue to climb.  It might seem like it’s too late to start selling on Amazon, but there is still plenty of opportunity.  

How to Find Non-Competitive Products to Sell

In the early days of Amazon, finding a product to sell was easy. You might have taken a sip from your water bottle after a workout, and thought: “I wonder if water bottles are a good product to sell on Amazon?” Upon investigating, you would have found a handful of sub-par listings on Amazon with very little product information.  These would be accompanied by one blurry image taken with an iPhone and only a handful of reviews.

Well, it’s 2018 now, and gone are the days of just happening upon a profitable product market after your morning workout. But that doesn’t mean these markets are gone or you’re too late to start selling on Amazon. They’re just harder to find. In order to discover the markets with good sales and low reviews, you either have to spend a lot of time sifting through products on Amazon or use a product finder.  

Product finders, like Product Discovery, make it easy to uncover the best product markets. You can filter the Amazon catalogue to show you only the products, markets, categories, or brands with a certain number of sales or a certain number of reviews. Filters like Average Revenue, Average Price, and Average Monthly Sales allow you to find products that meet your ROI goals.

Not sure where to start? Use one of the Product Discovery presets like Low Barrier to Entry, Quick Wins, or High Margin Markets. These pre-made searches will show you products with low competition and high profit without having to input much information.

Many new sellers may start out by looking for products that sell for $15 – $30 in markets that have about 1,000 average monthly sales per product and less than 100-300 reviews on average per product. But the best product for you depends a lot on how much you have to invest and your profit goals. Click here to learn more about how to use Product Discovery to quickly find your next great product idea.  

How to Fight the Growing Competition

The best way to combat growing competition on Amazon is to out-market your competitors from the start. From the moment your product arrives in Amazon’s warehouses, you need a strong Amazon SEO (search engine optimization) listing that compels shoppers to purchase. You need product photos that clearly display your product and increase their desirability. And finally, you need a strong promotion strategy to gain initial ranking.

If you can market your product effectively, you can earn keyword ranking in search and build up a strong sales history that will be difficult for new sellers to compete with. With good ranking, you will sell more products. And the more products you sell, the more reviews you will likely get. Reviews are a huge advantage for your product over new sellers coming into your market further down the road.

Especially if you’re just starting out, spending money on marketing your product may seem frivolous. But, promoting your product is just as important to your success as finding the right product or shipping it to Amazon’s warehouses.

If your product doesn’t have good Amazon SEO, no one is going to find it and you won’t see sales. Which is pretty much the same thing as not shipping it. And if your product photo looks bad on a search result page, you’ll see fewer clicks and less traffic. Your marketing budget is not frivolous. It is vital.

Recap

The window of opportunity is still open! It’s not too late to start selling on Amazon, though success today does look different than before. You need to carefully and strategically identify product markets that still have low competition. And then you need to execute on a solid marketing strategy in order to curb future competition. That marketing strategy includes an Amazon SEO listing, stunning product photography, and product promotions that can push your listing to page 1 of search results.

For more on how to sell on Amazon, subscribe to our blog, podcast, or YouTube channel.

How You Can Find Products to Sell on Amazon

Amazon’s FBA program provides an incredible opportunity for driven individuals to make money online with a small upfront investment. Amazon is a well-established platform where hundreds of thousands of shoppers go every day to purchase products.

If someone buys your product, Amazon will pack and ship the item with their guaranteed 2-day delivery. All you have to do is find a product to source, list it on Amazon, and convince shoppers to purchase.

Sounds easy enough. But not all products are created equal. The price point might be too low or competition too high.  These factors can leave you stuck paying Amazon’s storage fees for inventory that won’t sell.  If you want to reap all the rewards of the Amazon FBA program, you must pick a product with potential. Here’s how to find products to sell on Amazon.

1. Generate Ideas for Products to Sell on Amazon

Before you can dive in and start evaluating potential profit for a market, you need a handful of product ideas. Think of small items that are within Amazon’s standard size requirements—18” x 14” x 8”—and are mechanically and electronically simple.

PRODUCT MARKET: A product market refers to the products that appear on a search result page for a keyword.

Most people want to start with something that is easy to manufacture and lightweight to ship. You also want to find an item that sells at a good price point between $15 and $30. Don’t feel boxed in by these criteria, but this is a great first step to find products to sell on Amazon.

You can walk around your house or the store to look at the items and start writing a list. You can also browse on Amazon to try to find ideas to add to your list. Or to quickly find a list of profitable ideas, you can use a product finder tool, like the Viral Launch Product Discovery tool.

Product finders are really helpful because they allow you to filter for the kind of product you want to sell.  For example, you can filter a product in a certain category or one that sells about 1,000 units a month.   It allows you to specify several filters within the tool and see catered results that are much more likely to be favorable markets.

You can get a pretty good list going by just looking around your house. But when you do your market research, you might find that all of the ideas on your list have too low of a price point. And then you’re back to square one. With a product finder, the product ideas that you’re starting with are much more likely to end up being ideal markets. For more information on how to use Product Discovery to find product ideas, check out our Product Discovery strategy guide videos.

2. Do Market Research

Once you have a list of product ideas, it’s time to do market research to make sure the market is favorable. You can try to do this manually, but with affordable tools like our market research software, Market Intelligence, there’s really no reason for the extra work.

A market research tool will quickly gather all the data for an Amazon product market for you. You can see estimated monthly sales, price point, number of reviews, etc. And with Market Intelligence, you can see sales, price, and review trends as well. Trends are helpful because they can show you whether a market is on the up and up or if it’s declining.

Market research helps you ensure success for your products to sell on Amazon. You want to know that you will achieve sales and make your money back multiple times over. As you look at the markets for the products on your idea list, here are a few things you’ll want to look for:

    • Monthly Sales: Typically, well-priced products with about 1,000 monthly sales per product provide great revenue for someone just getting started. However, if you are looking at a product with a higher price point, lower monthly sales may be just as lucrative.
    • Price: Products that sell for about $15 – $30 are the sweet spot for new private label sellers. They offer a healthy margin as long as the product is mechanically and electronically simple and easy to manufacture. This is just a guideline, and products to sell on Amazon outside of this range can be profitable with the right margins and sales numbers.  
    • Sales Distribution: By looking at estimated monthly sales for page one products in the market, you can see sales distribution. Sales distribution is how often shoppers purchase products on the lower half of the first page of results for the product’s main keywords. Design-oriented products typically have better sales distribution because shoppers browse for the product that is the color, pattern, or design they prefer. Distribution matters because the more shoppers browse, the easier and cheaper it is for you to win a sale without having to fight for that very top slot.
    • Number of Reviews: The fewer reviews top sellers have, the easier it is to launch a new product in that market. Shoppers look to reviews for social proof of a product’s desirability and quality. If you can get a competitive number of reviews in your market, your product can quickly sell competitively.
    • Product Ratings: If the average rating for top products in a market is low, there is likely room for product improvement. Read customer reviews and find out what the common complaints are. Then ask your manufacturer to make changes to your product to address these pain points. And, continue to make product quality your number one priority with regular inspections. If your product is the only 5-star product in the market, you’re going to win the majority of the sales.
    • Sales Trends: Using Market Intelligence, you can see sales, price, and review trends. Trends help you understand the trajectory of a market. For example, if you look at the sales estimates for beach towels in the coming months, they will be much higher than if you had looked in January. Make sure you know what to expect from the market you’re getting into. Most new sellers want a product that sells consistently all year around. You’ll want to beware of fad products that are seeing  recent spikes in sales and drop in price. You don’t want to have to sell your product at or below cost just to get rid of it.
    • Other Obstacles: Don’t forget to consider your competition. Take note of whether or not Amazon is an active seller in the market. Make sure that the main keyword for your market is not trademarked. For example, Band Aids is a trademarked term, and the top seller in the market is a recognizable brand. Do your due diligence to ensure you understand the market that you’re getting into as you’re finding products to sell on Amazon.

 

3. Calculate Upfront Cost and Profitability

Once you’ve narrowed down your product ideas, calculate your upfront cost and potential profitability. To help with this step you can use the free Viral Launch FBA Calculator. Just plug in a competitor ASIN and edit the weight, dimensions, and unit cost for your product. You can get this information from prospective suppliers before you purchase.

Remember to err on the side of pessimism with your profit projections. Just because the top product in your market sells 5,000 units a month doesn’t mean you can replicate those numbers. They could be running constant promotions or using black hat tactics to drive sales. Don’t base your projections on a single listing. Look at market averages, and be realistic.

You’re well on your way to FBA success!  Remember to put together a good list of product ideas, do thorough market research, and calculate your costs and profits. 

For more information on finding profitable products to sell on Amazon, download our guide: 3 Steps to Finding Your Next Great Product

 

GET THE GUIDE

3 Ways To Increase Amazon Sales by Differentiating Your Products

In Amazon’s recent letter to shareholders, the company announced that for the first time ever, “more than half of the units sold on Amazon worldwide were from third-party sellers.” With every passing day, competition on Amazon gets more intense. It may seem like many of the quick-win markets are quickly becoming crowded, but there are often easy opportunities to put new and differentiated products out there that, with a little help, can increase Amazon sales.

In order to stay relevant on the world’s largest ecommerce marketplace, you have to find new ways to differentiate your products while keeping costs low.  Whether you’re just sourcing a product or already selling, we’ve got 3 simple tips to help you increase Amazon sales by differentiating your products.

TIP #1 — Before you source, find market gaps to fill

As you narrow down your list of product ideas and hone in on a market, start reading competitor product reviews. You want to identify common complaints and recurring frustrations.

Are most of the products in the market flimsy and cheap? Maybe customers were looking for a different version of the product. Maybe they felt their options were too expensive.

Once you’ve identified a few common complaints, ask your supplier if they can make changes to address these pain points. You’ll want to make sure that any changes to the product are inexpensive and that your costs will still be low enough for you to compete in your market when it comes to price.

In other words, don’t add a $2.00 improvement to a $3.00 product. Keep your costs low while improving on the current best selling products in the market. It could be as simple as choosing a different color or material for your product without even changing the function.

Just make sure that demand for that change is there. Don’t ask your supplier to make you an aquamarine lemon squeezer just because it’s your favorite color. Look at the numbers to make sure they support your decision.

You can use Keyword Research to find if there is demand for these differentiating features. For example, if you search the term iphone case with Keyword Research, you’ll find iphone 6s case blue gets 1,660 exact searches a month and blue iphone 6s case gets 2,494 exact searches a month.

This demonstrates a definite desire for blue iphone cases. But there are only about 2 listings on page 1 for the term iphone case that are blue. With almost 2,500 searches a month, you can probably assume that blue is a desirable color for this product for a portion of the market.

It makes sense to do this kind of research during the sourcing process so that you can evaluate the cost of differentiating a product before you jump into a market. But this is also something you can do once you have a product that is selling. You can always ask your supplier to make small changes to improve your product.  This all might seem like nitpicking, but each tweak will help you increase Amazon sales for your products.  

TIP #2 — Show shoppers that your product is better with your hero image

Photos are still a differentiator. Until the majority of sellers begin to actually invest in high quality photos, this still remains one of the best ways to differentiate your product.

If nothing else, invest in a few quality studio shots to use for your hero image. Your hero image is the main image for your product – the one that shoppers see on a search result page.

By purchasing a few professional hero images, you can split test them to find the optimal image for you product.

Product photography is extremely undervalued by most FBA sellers but so important to increase Amazon sales. It is the way that people judge your product. Even before they see price, shoppers see your hero image.

Elements of a hero image that gains clicks and conversions:

  • A spotless, professionally edited, pure white background
  • Crisp, clean, and accurate portrayal of the product
  • Expert composition that shows off your product and provides the information shoppers need about what is included

Being informative with your photos does not mean putting text on your images. If you want messaging in your hero image, put it on the packaging for your product. Using text in your main image is against Amazon’s Product Image Requirements, and it clutters the images, making it look tacky and unprofessional.

It’s not always enough to just get shoppers to a product page. Once they are there, use lifestyle images to help shoppers understand how the product is used, what size it is, and how it might look in their day-to-day lives.

Use well-written Amazon SEO copy that helps shoppers understand the benefits of your product. Then, once you’ve convinced a shopper that your product is the best, make sure they have a great experience. Speedy and professional customer response go a long way when questions and complaints come in.

TIP #3 — Expand your product’s visibility with Sponsored Ads

It’s not enough to put a product up on Amazon and just expect it to start selling. Make sure shoppers can find it by running a launch and/or running sponsored ads. Even if you run a launch and are ranking on page one for your main keyword, sponsored ads can help expand your visibility and increase Amazon sales.

You can use Keyword Research to find high-volume keywords that are hyper relevant to your product. Use the keywords that you find to set up broad match campaigns. Let them run for a week or more, and then see which keywords are most profitable for you.

Take the most successful keywords from your broad match campaign and put them into a phrase match campaign with slightly higher bids. Then let it run for another week before you come back and reevaluate. If there are a few keywords that are really performing well, put them into an exact match campaign and increase your bid a little more.

In this way, you can cater your sponsored ad spend so that it is optimized to increase Amazon sales. When you find the best keywords for your product, you can hit the sweet spot of minimal spend and maximum return. A small ad spend can go a long way to increasing your product’s visibility, sales, and overall ranking.

It’s not too late to get into a good market. Find that sweet spot in the market by differentiating your products. Discover the perfect product to sell today with the Viral Launch sourcing software suite.

 

Taking the Reverse ASIN Lookup to the Next Level

You may be familiar with a Reverse ASIN* Lookup, a popular feature of many Amazon keyword tools. It’s a search that allows you to see every keyword that a single ASIN, or product, is indexed for.

Some people like to use Reverse ASIN lookups to do keyword research, mining their competitors’ listings for juicy, high-volume terms. But while this may seem like a great way to optimize your listing, it’s actually hugely problematic.

The Problem with the Reverse ASIN Lookup

Here’s the thing about a Reverse ASIN Lookup … It only shows you the keywords that a single listing is indexing for. So if you’re basing your keyword strategy on a Reverse ASIN report, you had better hope that the listing has every single relevant keyword for your product.

But wait, you’re running Reverse ASIN Lookups on 10 different listings? How could you possibly be missing keywords when you’re looking at a sample group like that? Well, where are you getting those listings? If you’re hand picking them yourself, what are your criteria for selecting each one? As hard as you try, your selection process is going to be imperfect and time-consuming.

The Keywords You’re Missing

For example, let’s say you select a handful of listings. Competitor listing A is indexing for 20% of all relevant keywords, and competitor listing B is indexing for 50% of all relevant keywords. Competitor listing C is indexing for 70% of all relevant keywords. But all three listings have a 90% overlap.

If you run a Reverse ASIN Lookup on these listings, you’re still missing 68% of the keyword landscape! That could mean thousands of dollars in missed sales. And that’s not even considering the search volume of the keywords you’re missing.

How it Should Work

Ideally when running a Reverse ASIN Lookup, every listing would be completely relevant to your product and have as little keyword crossover as possible with the other listings you’ve selected. They would span the breadth of your market, including unlikely search terms you may not ever think to look for.

But that’s not the reality of Reverse ASIN Lookups. And that’s the problem. Reverse ASIN Lookups are only as strong as the listings’ you input. The good news is that a solution does exist. It’s called a Reverse Market Lookup.

Reverse Market Lookups

A Reverse Market Lookup shares many of the same features as a Reverse ASIN Lookup with one major difference: the set of listings it pulls from. While Reverse ASIN Lookups depend on you to select the right listings for consideration, Reverse Market Lookups find that optimal set of listings for you, using advanced data analytics to scan as many as 10,000 listings.

Keyword Research is the only Amazon seller tool available that uses this advanced system for keyword collection. When you enter your product’s main keyword in Keyword Research, we immediately begin to scour Amazon’s immense catalogue to find all of your product’s most relevant keywords and markets.

We then run our Reverse Market Lookup on thousands of top ranking listings across a diverse range of relevant markets. Can you imagine the amount of time it would take you to find and evaluate thousands of relevant listings for your product’s market?

The beauty of Keyword Research and all the Viral Launch software is that you get thousands of data points analyzed and summarized for you at the click of a button. That means you get a comprehensive view of the market without having to do the work of collecting the information. Create a free Viral Launch account, and try out Keyword Research to see the power of the Reverse Market Lookup.

TRY KEYWORD RESEARCH

Want the power of Keyword Research and our Reverse Market Lookup but don’t have the time to write your own listings? Have our team of professional copywriters create optimized listing copy for you. Click here to learn more and sign up.  

 

*Reverse ASIN is a trademark of Keyword Inspector 

What is Opportunity Score? How to Quickly Find Keywords and Drive Sales

The saying goes that opportunity often looks like work.

That’s certainly been true of using the available Amazon keyword tools over the years. Paying for keyword results that may or may not be relevant, sometimes spending hours trying to decide which ones to put in your listing. It’s exhausting.

Then there’s fierce competition to think about. So many sellers have zeroed in on the same group of keywords, making those keywords competitive and difficult to rank well for. It’s like if Google Maps showed only one Starbucks in all of Manhattan.

That store would constantly be packed with people and nearly impossible to place an order with. You’d probably use a different map to see all of the other Starbucks locations and visit one with the shortest wait possible to get your coffee immediately.

Amazon keywords are kind of the same in that the main keyword for your product is the one showing up on all the current tools. And that keyword is overcrowded. You have to decide if it’s worth it to wait in line for a sale. And until now, there haven’t been any other tools to show you the open keywords for your product. So you’ve had no choice but to wait and wait and wait for a sale in a crowded market.

But with the Opportunity Score feature in Keyword Research, the latest Viral Launch, game-changing software, you can identify all of the keywords that your competitors are not taking advantage of. While they’re focused on the same group of overworked keywords, you can locate and strategically incorporate hidden gems. Core keywords they don’t know about.

So, how does Opportunity Score work to help you get these keywords that you can immediately begin ranking for?

How Opportunity Score Evaluates Keywords

To put the most relevant and high opportunity keywords in front of you, Keyword Research runs a Reverse Market Lookup that reaches across all Amazon markets associated with your seed word. The result is an enormous pool of keywords related to your product.

Until now, a popular method of identifying important keywords was through a Reverse ASIN Lookup. A Reverse ASIN tool requires you to input an ASIN (product) or a list of ASINs. The tool then pulls a list of keywords that the given product or products are indexed for within Amazon.

The only problem is that a Reverse ASIN Lookup doesn’t show you the full picture because it can’t. A reverse ASIN lookup assumes that the listings associated with the ASINs have virtually perfect keyword use while ignoring the probability that the listing is almost always missing vital keywords, keywords that allow you to truly stand out in that market.

Keyword Research takes a widescreen view of a keyword’s market performance by evaluating thousands of listings. It does a Reverse Market Lookup to find virtually every associated keyword and then runs each term through our Market Relevancy Calculation. This process ensures that you see all of your product’s most important keywords without having to weed through the irrelevant ones.

How Opportunity Scores Are Calculated

Let’s look at a search result page for the seed keyword tshirt to better understand how Opportunity Scores are calculated.

If you search the term “tshirt” in Keyword Research and sort by Opportunity Score, “tees for men” comes up as a 1,000 Opportunity Score keyword. So what does that mean?

Basically we’re looking at all tshirt products and finding where tees for men is showing up. All of the orange-shaded listings have tees in their title but not for men. The blue-shaded listings have for men but not tees. And the blue-ish brown-shaded listings have tees as well as for men.

But since tees for men is a 1,000 score keyword, we know that tees and for men do not appear consecutively and may not even be in the correct order in the listing title. Since so few sellers have included tees in their title, and even fewer have included both tees and for men, the Opportunity Score for the phrase tees for men is 1,000. That perfect score means that 0 of the top 10 listings have that full keyword phrase in the front end (or the title, bullet points, and description) of their listing.

Opportunity Score sifts top sellers for a particular keyword, screens their listing content, and scans whether or not those listings are using that particular keyword. For the listings that are, it then weights them by identifying where the keyword is placed and in what context – title, bullets or description. This weighted system is what produces each keyword’s Opportunity Scores.

How To Read and Implement Your Opportunity Score Results

You’re looking for keywords with a high Opportunity Score and solid search volume. Anything north of 8,000 exact is a good mark to shoot for. But keep in mind that search results are relative to your product. For instance, product X’s top keyword may have search volume of 1.5 million, product Y’s top keyword may have search volume of 5,500.

Keywords with Opportunity Scores of 1,000 are obviously ideal but so are keywords with scores in the 700-900 range. What you’re looking for is a balance of essential high volume keywords and high opportunity keywords that other sellers aren’t prioritizing.

For example, if you’re selling a flashlight, you must include flashlight up front in your title. But you can also include the phrase flash light, which has an Opportunity Score over 900 and high search volume. This allows your listing to catch searches for both terms and puts your listing in front of other sellers for the term flash light. More opportunity, for more searches and more sales.

And it’s easier than ever to find high-volume, high-opportunity, keywords with our new filter feature. Create a custom filter for Exact Search Volume that is Great or Equal to the volume you’re interested in, and apply it to your results. Then you can sort by Opportunity Score and see the highest opportunities with the highest volume.

What Opportunities Can You Find Today?

With competition on Amazon continually increasing, you can’t afford to miss opportunities to get ahead of the curve. Along with the accurate keyword results and monthly search volume that Keyword Research provides, Opportunity Score adds that turbo boost you need to shoot past other sellers in ranking, compete with even the best of the best in your category, and drive sales.

Start discovering keyword opportunities for your listing today with Keyword Research.

START SEARCHING

Why You Need an Amazon Keyword Tool, Not Google Keyword Planner

To find and target keywords on Google, you might use Google Keyword Planner. So to find and target keywords on Amazon, you need an Amazon keyword tool. Whether a company website or an Amazon product listing, everyone’s aiming for the top, the coveted first page of search results.

When it comes to integrating keywords and ranking on Amazon, unfortunately, there’s no silver bullet. But sellers must start by learning how Amazon search differs from Google and knowing the direct impact that has on keyword research.

Amazon SEO vs Google SEO

As an Amazon seller, it’s important to understand how to best integrate keywords into your listing. Many sellers fall back on out-of-date Google SEO practices if they consider SEO at all. Really, they should be much more concerned with Amazon SEO best practices. While both Google and Amazon are search engines and focus on some similar metrics, their algorithms are different. Not only are their algorithms different, the goals of their users are different.

Think about it. When you visit Google, are you always searching for a product? Likely not. You might be shopping for a new phone case, but you may also be looking up the menu to that sushi place you’ve been wanting to try, or the location of a nearby tire shop, or reviews for that movie you’ve been dying to see. Simply put, Google can be a product search engine, but it’s largely a research engine. And when users do search products, they are often expecting to find reviews of top products. They aren’t expecting to shop necessarily. 

Amazon, on the other hand, is largely a product search engine. Users who end up on Amazon are further down the funnel. They have moved from the research phase closer to the ready-to-buy phase, with credit card in hand. In fact, 55% of buyers are starting their product search on Amazon. Consumers may not have a specific brand in mind when they go to Amazon, but they likely have a product in mind that they are hoping to purchase.

Amazon Keywords vs Google Keywords

So what does that mean for keywords?

It means that consumers aren’t always using the same search terms across all platforms. Someone looking for a phone case might type “iPhone case reviews” or “iPhone case comparison” into the Google search bar but type “rubber iPhone case” or “durable iPhone case” into Amazon.

That’s not to say a user would never type the latter terms into Google. But, there may be keywords that are relevant to a Google search that would have little to no value on Amazon. And with 80 million Amazon Prime members in the US, competition is high for those searches. You don’t want to waste time with keywords that won’t help you rank.

The value of targeted keywords, both long and short tail, in your Amazon listing is far-reaching. If you aren’t using the words and phrases that consumers are searching for in your copy, then you likely aren’t selling well. The more sales you drive through a particular keyword, the higher your chances of ranking for that keyword.

Why You Need an Amazon Keyword Tool

So if you’re trying to craft a listing for Amazon, why would you use an Amazon keyword tool that focuses on Google data? Google Keyword Planner is designed for Google’s algorithm and pulls data from Google searches. Using it exclusively–or really at all–to generate your keyword list for Amazon could mean overlooking high-volume Amazon keywords and missing the full scope of keywords Amazon consumers may be searching.

According to SEO marketing company, MOZ, the algorithm used for Google Keyword Planner has several flaws. For starters, it groups keywords into “volume buckets”, so a word with 180,000 search volume in a month might be rounded down to the 165,000 search bucket. Google also misses out on approximately 35% of keywords recommended by other search Amazon keyword tools, is inconsistent when mapping and considering search volume for spelling variations, and occasionally recommends keywords that are not really connected to your original search phrase.

If you’re okay with sub-par results that may not even match the search results of your Amazon customers, then Google Keyword Planner is a sufficient tool. But to truly home in on search data from Amazon alone, you need an Amazon keyword tool that does just that.

 

Keyword Research, the newest software tool by Viral Launch, is the most accurate Amazon keyword tool in the galaxy. It provides search volumes based only on actual Amazon data, updated frequently. Keyword Research scours the depths of Amazon for an exhaustive list of customer search terms related to your seed keyword by running a Reverse-Market Lookup.

Think of it as a master reverse-ASIN lookup that reaches across all your Amazon markets, taking all of your top competitors into consideration instead of just one. The result is an enormous pool of relevant keywords for your searched product.

So if you’re looking for the most comprehensive, all-encompassing keyword report for your Amazon product, then say goodbye to Google Keyword Planner and check out Keyword Research today!

TRY KEYWORD RESEARCH

4 Problems with Keyword Tools And How We Solved Them

If you’ve been creating your own Amazon product listings using Amazon keyword tools, you know about frustration.

Trying to decide which product features will entice customers can be tricky. Trying to write for Amazon SEO is hard. Everyone seems to have a different opinion about how to deal with backend search terms. 

And until now, doing keyword research has been anything but easy.

Thanks to sub-par Amazon keyword tools, you haven’t been sure that the keywords you’re putting into your listings or sponsored ads are any good. And you’re worried that you’re missing out on the right keywords.

You’ve literally been paying for other keyword tools to tell you bad information that you spend hours sifting through, and it’s costing you impressions and sales.

That’s why we created Keyword Research.

The new, cutting-edge, Viral Launch keyword research tool is designed to give you the most comprehensive list of relevant keywords. You get exact search volume from Amazon data along with historical trends. You can also easily find keywords no one else is leveraging using Opportunity Score and see bid costs to optimize your sponsored ads with Sponsored Ad Bids.

You’ve wasted time poring over poor results. Battled doubt that your keyword list is the best. Feared missing the right keywords. Wondered if missing those keywords is costing you sales revenue. No more.

When we looked at other Amazon keyword tools on the market, we found that they were causing 4 major problems. Here’s what they were and how Keyword Research solves them.

1. Wasted Time 

If you’re an Amazon seller, one thing you really can’t afford to waste is time. And, up until now, one of the biggest time-wasting aspects of creating your listing has been searching for the right keywords.

Maybe you begin with a shortlist of search terms that seem to best describe your product and its core uses. You collect terms you assume customers are using to search for products like yours. Plugging in terms to your Amazon keyword tools and then combing through pages of results for each is tedious. Before you know it, you’ve burned two hours and want to toss your laptop out the window.

Keyword Research streamlines this process by allowing you to enter just one root keyword and get all the keywords you need. You can adjust your keyword results by search volume, priority or relevancy. Then you can easily copy unique words, phrase volume pairs or all phrases, and paste them into any document for reference. You can even download selected results to a comma-separated values file (CSV) for easy data storage and transport.

Our extremely sophisticated set of algorithms quickly delivers a comprehensive list of your market’s most relevant search terms. That means no more inputting 25 different keywords and having to make judgment calls on what to include and what not to include. Simply search and you’re set.

2. Irrelevant Results

After using other Amzon keyword tools, you’ve no doubt come away wondering if you’re getting the most relevant, up-to-date results. Say you’re selling a fish oil supplement. When “Fish oil diffuser (89,400)” and “Go Fish oil (30,100)” come up in the search results, you know your skepticism is justified.

Customers aren’t actually searching for those products because those products don’t exist, which casts doubt on every other keyword result on that list. Even performing a traditional reverse ASIN lookup for one ASIN misses some of your most relevant keywords and can yield irrelevant results that aren’t important to include in your listing like “customer service.”

Keyword Research uses Reverse Market Lookups, a master reverse-ASIN lookup that reaches across all your Amazon markets. Reverse Market Lookups take the listings of all of your top competitors into consideration instead of just one. And you get a list of the most relevant, high-volume keyword searches on Amazon for a panoramic view of your keyword’s market footprint.

Say you’re selling a trash can. When you search that phrase using Keyword Research, you get related keyword phrases like “kitchen trash can” and “stainless steel trash can,” as well as horizontal keywords like “garbage can” and “trash bin” which don’t actually include the seed term.

You won’t get all of these crucial horizontal phrases with just one search in other Amazon keyword tools. And with horizontal terms like “garbage can” racking up over 40,000 searches per month, you cannot afford to miss out. Check out this head-to-head comparison of top Amazon keyword tools to see just how many terms they missed compared to Keyword Research.

Horizontal keywords help you cast a strategically wide net to catch as many customer searches as possible. This is exactly the type of advantage that can push you ahead of your competition.

3. Inaccurate Search Volume 

If “Fish oil diffuser” and “Go Fish oil” are showing up in results for other Amazon keyword tools, you should be doubting everything else on those keyword lists.

You can’t feel confident that you’re positioning your listing for success if you have to choose from results like that. Other tools source data from search engines like Google and Bing. That data reflects what people are searching on those search engines instead of what they’re searching on Amazon, which functions in an entirely different way.

Keyword Research washes all of the doubt away. With accurate search volume based only on Amazon data, it shows you exact and broad search volume, two key metrics when prioritizing keywords for your listing. In descending order, exact search volume provides you with a full view of exact keywords searched over the previous 30 days. Broad search volume shows you the number of searches over the same period that contain a specific keyword phrase.

Using our trash can example, we can see that in the last month over 110,000 people searched for that exact phrase, while over 730,000 searches contained that phrase. This lets you know how many people are searching for the root keyword associated with your product, and how many times that root keyword is showing up in related searches.

4. Not Enough Information

Many Amazon keyword tools offer nothing more than inaccurate search volume and a list of top categories for a keyword. With Keyword Research, we wanted to make sure sellers had all the information they needed right in front of them.

And with an Advanced subscription to Keyword Research, not only do you get the most relevant results and accurate search volume, you can also access key features designed to give you multiple advantages over your competitors. You can begin ranking for the right keywords, help maximize your listing’s visibility, and drive more sales.

To help you do just that, we’ve sweetened our Advanced subscription with Search Volume Trends, Opportunity Score, and Sponsored Ad Bids.

Search Volume Trends allow you to see if a keyword is increasing or decreasing in popularity so that your listing. You can see trends for both exact and broad search volume. Some search terms may have less historical data than others, but as our database continues to grow, our historical data will as well. 

Opportunity Score is a rating from 1 to 1000 that shows you markets where the ranking potential is high because the searched term is underutilized. Because high-opportunity keywords are less competitive, these markets may also have lower quality listings. This is a golden opportunity for you to gain sales.

Opportunity Score shows you keywords that have not been integrated into the front end of top performing listings, so you can incorporate them into your listing and begin ranking for them. Just a simple change can help you add thousands of dollars in sales every month. Read more about Opportunity Score and the other scores in Keyword Research.

No other keyword tool features anything like the Opportunity Score, which reveals gaps in the market that you can immediately take advantage of. And with updated data at your fingertips, you’ll always know what the latest keyword gems are and in which market they’ve been hiding.

Sponsored Ad Bids allows you to see bid costs so you can better understand competition level for every keyword on your list. With these features at your fingertips, you’ll spot high search volume, high opportunity, low bid, and trending keywords to put your product on the cutting edge of customer search.

Keyword Research is the best amazon product research tool for sellers looking to capitalize on untapped opportunty. Make sure you never miss another keyword, and target the exact phrases customers are typing into the Amazon search bar. Subscribe to Keyword Research, get the most comprehensive and accurate keyword report in the galaxy.

SUBSCRIBE TODAY

Click here to learn more

Exit mobile version