Category: Selling on Amazon

How to Sell on Amazon in 8 Simple Steps: A Complete Guide

If you’re reading this, chances are you’re among the hundreds of millions who have made an Amazon purchase. But have you ever wondered about the other side and thought about how to sell on Amazon? In this step-by-step guide, we’ll tackle the basics of becoming an Amazon seller, answering questions and providing helpful tips outlining the fruitful opportunity of selling on Amazon.

Whether you want to start a profitable side hustle or you’re ready to become your own boss, many choose the massively lucrative opportunity to sell on Amazon. But despite what some online marketers would have you believe, it isn’t just a magical money-making scheme.

While the tech giant has transformed into a dynamic global platform, opening doors for countless sellers to showcase their products to an ever-expanding audience, the marketplace and its hundreds of millions of daily customers do not ensure success.

Success takes an adequate budget, hard work, a lot of research, and plenty of dedication. In actuality, many people who start their Amazon journey quit before they ever have a chance to succeed.

But with hard work, business savvy, a vision, you can maximize your potential to start, build, and scale a successful online business. In this guide, we’ll learn how to sell on Amazon step-by-step. Let’s dive into how you can start your Amazon journey on the right foot on the path to entrepreneurial success.

Is Selling On Amazon Worth It?

The question that often lingers in the minds of aspiring online entrepreneurs is, “Is selling on Amazon worth it?” It’s a valid inquiry given the potential rewards and challenges of establishing a presence on the world’s largest e-commerce platform. To make an informed decision, one must consider various factors such as the market’s competitiveness, the time and effort required, and the potential financial returns.

Let’s delve into this question and explore the key aspects that can help you understand the appeal of selling on Amazon and use that to determine whether the journey of selling products on Amazon is truly worthwhile for you.

Amazon’s retail e-commerce dominance

In our increasingly digital world, e-commerce has opened up the global marketplace like never before. Unlike opening a brick-and-mortar shop in your local shopping center, an e-commerce business becomes open 24/7/365 all over the globe. While e-commerce’s origin dates back as early as 1982, it wasn’t until the mid-to-late ’90s that online retail began to make waves with the public.

Amazon and eBay launched online marketplaces in 1995, and how we shop has never been the same. Gradually, more and more consumers recognized the ease and expansive reach of e-commerce, and before long, buying items online became commonplace and the preferred method of shopping for many.

Over the decades, e-commerce has steadily grown in volume. In 2023, 20.8% ($6.31 trillion) of all retail purchases are expected to occur online. And that piece of the retail pie is expected to grow larger for the foreseeable future as millennials and Gen Z become a larger segment of the buying population.

Those numbers speak to the strength of e-commerce, but why Amazon? Well, Amazon doesn’t just lead the pack among online marketplaces; it dominates. As of August 2023, Amazon boasts nearly 50% of the e-commerce market in the United States. Amazon’s primary competitors, eBay (6.6%), Apple (3.9%), and Walmart (3.7%), could join forces and still not come close to overtaking Amazon’s top spot in e-commerce.

A Massive, Loyal Customer Base

“Meet your customers where they are.”

The best businesses go where their customers are, not the other way around. And based on the numbers, when people go to shop online, they overwhelmingly go to Amazon. In 2022, Amazon reported 168.5 million U.S. Prime subscribers. Analysts project that number to grow to 180 million by the end of 2024.

These customers are heavily incentivized and invested on purchasing on the Amazon marketplace. This enormous audience has their payment already plugged into their account and they’re ready to buy items with just a few clicks. If Amazon were a supermarket, it would be crowded with a sea of customers with their cards out ready to pay. For business owners, an audience of this size with buying intent presents opportunities that are almost unfathomable outside of Amazon.

If you want to set up a shop in digital real estate, the choice is clear: Amazon is the place to be for online businesses.

A Built-In Service Tailor Made for Entrepreneurs

In addition to its e-commerce popularity, Amazon makes it easy for online business owners through its Fulfillment by Amazon (FBA) service. Amazon describes the FBA program and its benefits below:

Fulfillment by Amazon (FBA) is a service that allows you to outsource order fulfillment to Amazon. Sign up for Amazon FBA to send products to Amazon’s global network of fulfillment centers and offer customers free, two-day shipping through Prime. When a customer makes a purchase, Amazon fulfillment specialists can pick, pack, and ship the order. We can also provide customer service and process returns for those orders.

To sum it up, Amazon allows you to outsource difficult, expensive, time-consuming aspects of running a business for a fee. The service streamlines the behind-the-scenes work to simplify the work, while eliminating much of the risk and inconveniences you’d face if you chose to sell products on Shopify, eBay, or in a brick-and-mortar environment.

Simply put, Amazon makes it as easy as possible for shoppers to shop and sellers to sell, creating the ideal marketplace for both parties.

8 Easy Steps To Start Selling On Amazon

The good news is that getting started is not as complex as it might seem. In fact, we’ve broken it down into eight easy-to-follow steps that will take you from having an idea to becoming a full-fledged Amazon seller. So, if you’re ready to turn your entrepreneurial dreams into reality, let’s dive right into the eight simple steps to kickstart your journey and become an Amazon seller.

1. Find a Product to Sell on Amazon

Now that you’ve decided to sell on Amazon, your first step is determining what you want to sell. The research you conduct at this initial stage is one of the most important tasks in this entire process. The data you gather and the product choices you make from that data will determine the success or failure of your entire project.

Finding promising opportunities depends on more than imitating the success of a popular product or competing against products with mediocre Amazon product pages. You’ll need to thoroughly research the products, competition, keywords, and market trends before deciding.

Before formulating ideas, be aware of the various selling methods on Amazon. Consider your situation and resources when deciding which selling method makes the most sense for you.

Methods of Selling

  • Retail arbitrage is generally a great starting point for an Amazon newbie. Otherwise known as RA, retail arbitrage is when you visit retail stores such as Walmart or Target, buy discounted products, and then resell them on Amazon at a higher price. What’s great about this technique is you can get your feet wet selling on Amazon without a huge investment upfront. Online arbitrage is the same idea, only that sellers buy discounted products online and resell them on Amazon.
  • Private label is perhaps the most scalable model for selling on Amazon. With private label, you find a generic product and a manufacturer who can make the product in bulk at a cheap price. Then you tweak the product, add your logo and business information, and sell it under your own brand.
  • Wholesale means you buy products directly from a major brand (such as Nike, L’Oréal, or Fisher-Price) at wholesale price and sell them on Amazon. The difference between this and private label is that with wholesale, you’re buying products directly from an already established brand and then selling them under their brand name with their approval.

This guide specifically deals with private label, since it’s the most scalable, while still being a viable option for a newer seller. Your first step to getting started with private label is to start brainstorming product ideas. The possibilities are endless, but you can’t pick a product randomly and expect to make money. The best method for finding the best product ideas is to use data. Doing so will help you identify products with existing demand, which results in high sales potential for you. To gather this data, your best option is to use product-finding software with market analysis capabilities.

Our favorite Amazon product research tool is Product Discovery. This tool provides you with a list of product ideas that match your budget and sales goals. With a few simple filters, you can easily locate product markets where you can compete as a new seller.

If this is your first product, your market criteria should look something like this:

  • Decent revenue: We suggest a range of $10,000-$25,000
  • Low reviews: We suggest a maximum of 250 reviews
  • Search volume: We suggest a minimum of 5,000 searches
  • Sales to review ratio: We suggest a minimum of 3 (This means the average monthly sales are at least 3x the number of average reviews. Reviews are the toughest barrier to entry in a market, so you want to make sure you have plenty of sales opportunities to gather reviews and compete with existing sellers.)

These criteria are just a starting point, and you should customize them to your own goals. The more personalized your inputs, the better your results will be!

After gathering a list of products you’re interested in, you’ll need to validate your ideas. Again, you must use accurate data to ensure you’re choosing a product that sets you up for success. Market Intelligence integrates with Product Discovery, so you can dive right into the validation stage. This process helps you avoid oversaturated markets or markets where your sales potential is low. When you plug your ideas into Market Intelligence, you should analyze the following:

  • Barrier to entry: How easy will it be to enter a market and compete with the existing brands? If there are already many established, successful brands with high sales and many customer reviews, your chance of success will be low. The ideal market for new sellers features low competition and high demand.
  • Revenue and profit potential: How much can you make with this product? The ultimate measure of how well a business performs is profit, and each business will have different goals. In Market Intelligence, you’ll see how much each existing product makes per month, which will help you determine how much you can expect to make once the product is up and running. Remember to look at market averages, not just a few outliers, so you can accurately predict revenue. And don’t forget: you will encounter costs such as manufacturing, shipping, and Amazon fees. (We added a cost calculator to help with this).
  • Monthly sales: How many units are sold each month? To understand how many products you need to order from the manufacturer (which is typically in China and leads to long shipping times), it’s important to know how much demand for this product currently exists on Amazon. Look at how many units are sold each month for products on the first few pages for the product’s main keywords, keeping in mind that you’ll likely need to order at least 2 months’ worth upfront.
  • Market trends: How does this product sell throughout the year? Certain markets are seasonal and see spikes in sales during certain times of the year related to holidays or seasonal changes. You’ll need to anticipate these trends for inventory management reasons, and if this seasonality doesn’t appeal to you, it would be best to avoid products that depend on demand at certain times of the year.

The Amazon marketplace can be overwhelming, especially to newer sellers, but by using software like this to gather data and help find strong product ideas, you exponentially increase your chances of success and steer clear of common missteps or rookie mistakes. Also, by conducting research with data for Amazon, you can eliminate the guesswork and run your business with confidence.

*Note: Before selecting a product, ensure you can source it for a price that allows for a healthy margin. Use a site like Alibaba.com to get an initial idea of how much you will have to spend per unit, and don’t forget to account for shipping.

If you’re ready to find the ideal product for your Amazon business, sign up for a free trial. You can find 25 product ideas and validate 5 of them for free! Have questions about getting started on Amazon? Contact our team 24/7 at service@viral-launch.com.

2. Open an Amazon Account

Once you’ve chosen a product to sell, make it official and open a Seller Central account, which will be the hub of your online business. This portal is where you’ll add product listings, manage inventory, view reports, and more. You can open this on desktop or on the official Amazon Seller app.

You’ll start by signing up with a valid email address and then be prompted to add the following information. Make sure you have all the info you need on hand to make the process a little smoother:

  • Business name and address
  • Telephone number
  • Credit card/bank information
  • Tax information (If you have an LLC, add your EIN. If not, you can use your SSN)

When you start making sales, Amazon will deposit payments directly into your bank account every two weeks. After clicking Next, you’ll enter your billing information. During the signup, you‘ll also choose which account type to sign up for. You have two options regarding how selling on Amazon works:

  • Individual: This account type gives you access to 20 product categories and restricts you to a maximum of 40 items sold monthly. You’ll be charged a fee of $1 per item sold, although there is no monthly subscription fee.
  • Professional: With this option, you’ll have access to 30 product categories and are eligible, upon approval from Amazon, to sell in the additional restricted categories. This account costs $39.99 per month.

If you’re just looking to sell off some old books, you’ll probably want an Individual account. If you plan to flip items through Retail Arbitrage, you must decide how ambitious you want to be. A Professional account will be best if you plan to sell more than 40 products monthly. As a brand-new seller, there’s no need to pay $39.99 a month until you’re actually selling your product. Just before your inventory arrives at the warehouse, you can easily switch over to the Professional plan.

3. Choose Your Fulfillment Method

The next step is to choose the method of fulfillment for your products. Fulfillment refers to the responsibilities of storing, picking, packing, and shipping products to customers. The two options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM):

  • FBA: This method can be best defined using Amazon’s terms: “You sell it. We ship it.” Using the FBA model, you send your products to be stored in an Amazon fulfillment center. Then, Amazon will pick, pack, and ship your products when a customers order. Amazon also takes care of customer service issues, such as returns. It’s an easy-to-use, hands-off model, but it’s important to know that additional fees are involved.
  • FBM: Using this method, you list your products on Amazon and handle all aspects of storage and order fulfillment. You are also responsible for any late, missing, or damaged packages.

The infographic below outlines the pros and cons of each selling method. For a more in-depth comparison, check out our blog article, FBA vs. FBM: A Full Comparison for Amazon Sellers.

4. Create Your Amazon Listing

In this step, you’ll log into Amazon Seller Central and create your product listing, the page where a shopper will learn about and purchase your product. A product listing is your opportunity to show consumers what your product is, what it does, and why they should buy it. It’s important to be as accurate as possible when describing your product. Include all the necessary information, including ingredients, materials, and dimensions.

What this looks like on Amazon:

To have your product listed on Amazon, you’ll need to be assigned a specific product number from Amazon, known as a Fulfillment Network Stock Keeping Unit (FNSKU). However, to acquire one, you’ll first need to get a universal product code (UPC), which is a bar code. UPCs are created by the standards organization, GS1 US, and you can obtain your product’s UPC from their website. To get your FNSKU process started, you’ll need to obtain a UPC, which can take some time. Then once you’ve received it, you can create your product listing on Amazon.

The most crucial element in a listing is the keywords, and the effectiveness of your listing depends on your deployment of them. You could write some great copy for your listing, but if you haven’t included the keywords people are using to search for your type of product, your listing won’t be found. In a later step, you’ll ensure your listing is optimized with top keywords to earn strong organic search results and draw traffic. For now, let’s get acquainted with the bare essentials of creating a listing.

A product listing consists of the following elements:

  • Title: The title is the most important element in your listing since it’s what Amazon focuses on the most regarding keyword ranking. In addition to your main photo, the title is what shoppers will see first In a search results list. Keep in mind that a title should give an accurate overview of what your product is and does. For some products, this will mean including dimensions or quantity counts. It’s also crucial that you include the most important keywords here.
  • Bullet points: In Amazon, these bullet points are known as product features. This is where you can elaborate on and highlight important aspects of your product. This is also where you’ll want to include any important keywords you didn’t fit into your title.
  • Product description: Your product description is where you can write in greater detail about your product and expand on what you covered in the bullet point section. Although brevity and keyword placement are key in the title and bullet points, the product description is where you can establish brand voice.
  • Backend keywords: This section doesn’t appear on your live listing, so your customers won’t see it. This is where you should input any related keywords you couldn’t fit in the main parts of your listing. You can include foreign-language keywords here along with misspelled words to gain the most visibility.
  • Photography: Each listing can have a maximum of nine product photos. The first and most important image in your photo set is called the hero image. This is the main image shoppers see when looking at your product in search results or your listing page. In addition to your hero image, you can add images to show your product in use, known as lifestyle photos. Remember, e-commerce product photography is crucial, as customers can’t feel or see your product in person.

5. Find a Manufacturer

Let’s say you’ve decided to sell private-label products as an FBA seller. Where do you get your inventory? The goal of this step is to answer that question. It’s time to research the potential manufacturers and decide on the best one for your business.

Among the most popular sourcing options for private-label manufacturers is Alibaba. Alibaba is a great place to begin your search for an overseas manufacturer who can supply bulk orders of your product, and is the most popular choice for Amazon sellers when it comes to sourcing products.

When making this choice, make sure you do your research and choose a legitimate company to work with. Alibaba provides its own quality assurance metrics, such as its Verified Supplier and Gold Supplier memberships. These designations are certified by third-party groups outside of Alibaba and confirm the business’s legitimacy. When looking at a supplier’s product page, you can view information that includes their response rate and the number of transactions they’ve had in the last six months.

We recommend creating a list of 10 or more suppliers and contacting each of them. Alibaba offers a messaging system for contacting a manufacturer; just click the Contact Supplier button on the product page.

In assessing each one, you’ll be looking for several different characteristics. You’ll want to avoid any language barriers and find someone who will be easy to understand. Pay attention to how quickly a supplier responds to messages. Also, they should provide satisfactory answers to your questions and ask thoughtful questions of their own regarding size, color, and other specifications. It will also be preferable to find an experienced supplier familiar with Amazon’s requirements and seller needs. You’ll also want to know how flexible they’ll be if you need to make changes after placing an order.

Pricing is also a vital point since you’ll want to source a quality product that meets your budget. Once you have prices from each supplier, go to Viral Launch’s FBA calculator to ensure you can make a profit. To estimate your potential profit, you’ll need to know the cost of goods sold, the shipping costs to Amazon, and the selling price of your product on Amazon.

After communicating with each supplier, narrow down your list to two or three and request product samples from each of them. Also, buy some competitor products from Amazon and compare them. It may seem unnecessary, but you’d be surprised at the details you may notice when judiciously reviewing a product. After reviewing everything, you can decide on which supplier to work with.

For more in-depth information about finding a manufacturer, listen to this episode from Viral Launch’s podcast, Follow the Data.

6. Order and Ship Your Product

In the last step, you’ve decided on the best supplier for your product, so now you can place your first full order. We recommend that you order enough product for at least a two-month run of inventory.

Since you’ll be ordering from an overseas supplier, you’ll have a few different payment options.

  • Bank wire (or telegraphic transfer): This method is the riskiest since you pay directly to the supplier’s bank account before receiving your order. Of the other methods, this requires the least amount of fees. Manufacturers usually prefer these kinds of payments, but we recommend using a different option, especially when forming a new supplier relationship.
  • Credit card/PayPal: This is a more reliable and secure payment method, but it comes with additional fees. Because of the security involved and the ability to cancel a payment, many who sell on Amazon prefer this method. However, due to fees, some manufacturers will not accept these for large orders.
  • Escrow service: Alibaba provides this payment option, essentially a combination of the previous two. Your payment is sent to the supplier, but it’s held by Alibaba until you confirm the receipt of your product. This is a great middle-ground; try to find a manufacturer willing to accept Alibaba pay or similar, which protects you and them.

Before paying, you’ll need to plan where your goods will be shipped depending on your selling plan. You’ll also need to provide the supplier with box labels, pallet labels, and FNSKUs.

If you choose FBA, the destination will be one of Amazon’s fulfillment centers. Additionally, you’ll need to notify Amazon that your order is coming by creating an inbound shipment in Seller Central. If you choose FBM, your manufacturer will send your product directly to you or to your desired warehouse. You can work with your manufacturer and a freight forwarder to handle shipping logistics.

Lastly, you’ll want to consider an inspection. You can have a third-party inspection company check over your inventory to make sure it’s up to your standards, either in the country of origin or in the United States. Alibaba has an inspection directory to help you find an affordable provider in the origin country. We recommend an inspection on your first order, with inspections every few orders after that to ensure the highest quality.

7. Optimize Your Listing

In this step, we return to the product listing from Step 4 to do some search engine optimization (SEO). The goal with a listing optimization is to ensure the listing will reach the greatest number of consumers seeking your product. As discussed earlier, using the most relevant keywords will be crucial to creating a listing that earns a high search ranking and draws traffic.

You may have already started gathering the important keywords from the earlier product research step, but if you haven’t, entering your product in Keyword Research will give you a list of the top keywords to include. You’ll want to write a title that artfully incorporates the top keywords without confusing the customer. The following is an example of a well-optimized title for a first aid kit:

First Aid Kit Emergency Preparedness Medical Supplies for Home, Office, School, Car, and Travel – 150-Piece Small Basic Kit with Full Range of Medical Supplies for Treating Common Injuries

It includes vital keywords associated with the product from Keyword Research and lets consumers know exactly what they’d receive upon purchase.

Our Listing Builder tool provides an efficient and simplified way to create a listing, helping you build each element. Enter your title, features/bullet points, product description, and backend keywords, and you’ll generate an optimization score, telling you how effective your listing is. If it needs some work, the score will tell you. You can experiment with your listing by adding keywords and moving them into different sections from the displayed list, and watching the score fluctuate to figure out what works and what doesn’t.

If this sounds too time-consuming or not up your alley, consider LaunchGPT, our AI-powered tool that creates your product listing copy for you! Using Amazon keyword data from our comprehensive set of tools, LaunchGPT takes the basics of your product and strategically generates copy for each segment of your customer-facing listing. It’s like ChatGPT but tailored specifically to the needs of Amazon sellers! Simply provide some basic info about your product, and within minutes, a ready-made product listing is created for you.

When you have a well-optimized listing, copy it into your Amazon seller account and get one step closer to starting an Amazon business. Be sure to check out our in-depth guide on how to optimize your product listing for more!

8. Start Driving Sales

Your business as an Amazon seller officially begins now. Once you have your product listing completed and products ready to ship, it’s time to go live and sell on Amazon.

However, there’s much more to it than just throwing up a product listing and expecting sales to start rolling in. To set yourself up for success, you’ll want to increase your visibility. We recommend a couple of different tactics:

  • Running a pay-per-click (PPC) campaign.
  • Offering a product giveaway, or what we call a product launch.

PPC Campaigns

PPC campaigns are essentially the “sponsored content” advertisements you’ve probably seen when browsing products on Amazon. In these campaigns, you bid for your advertisement to appear in sponsored ads for a keyword related to your product. When a consumer searches for that keyword, your ad appears and you pay a small amount of money to Amazon for each click your ad receives. This helps generate visibility initially and gets your product in front of more people than you would otherwise.

Product Launches

Another way to get your product more visibility is through product launches. These will help kickstart your listing through deeply discounted sales. This helps Amazon’s algorithm understand your product as important for the keywords in your listing, and the goal is to increase your product’s rank in search. The higher a product ranks on Amazon, the greater your sales opportunity. Most shoppers don’t make it past the first page when browsing, so page-one positions for major keywords are essential.

Your Amazon search results ranking should rise with a launch, providing exposure to consumers and the chance to drive significant sales. Sales and rank both influence each other. As your sales increase, your organic ranking will increase. As a result, this exponentially helps visibility to drive sales and cause your rank to continue to rise.

Want to learn what not to do when launching? Check out our 9 Common Launch Mistakes to Avoid.

Amazon Seller FAQs

If you’re considering entering the world of Amazon selling, you likely have numerous questions about how to get started, what to sell, how to optimize your listings, and much more. In this section, we’ll address some of the frequently asked questions that arise when embarking on your journey as an Amazon seller, providing you with valuable insights and guidance to help you hit the ground running on the platform.

Do I need a business license to sell on Amazon?

No, you do not need to acquire a business license to sell on Amazon.

However, we recommend enrolling in Amazon Brand Registry to enjoy a bevy of benefits for your Amazon business. Enrollment in Brand Registry requires an actively registered or pending trademark for your brand. The Brand Registry program unlocks Enhanced Brand Content, protects your brand from imitators, and a host of other helpful benefits that enhance your Amazon offerings.

But a business license is not among Amazon seller requirements.

Is selling on Amazon free?

Although you do not need to pay anything for a Seller Central account, selling on Amazon isn’t free. Amazon offers a Professional selling plan and an Individual selling plan to sell on its platform. As previously mentioned, the Professional account costs $39.99 per month with no per-item fee and the Individual account doesn’t have an upfront fee but incurs a $0.99 charge for each item sold.

Of course, it does cost to sell on Amazon since it requires money to purchase inventory if you source your products and Amazon seller fees via its FBA program and a per-item referral fee exist. Consider these Amazon selling fees as an investment into your own business.

What is dropshipping?

Drop shipping is a business model where you don’t have to keep any inventory. You simply act as the middleman between your customers and the supplier who stocks the product. This selling method is how to sell on Amazon without inventory on hand.

Whenever you receive an order from a customer, you place the same order with your supplier, and they will ship it directly to your customer. If this sounds appealing to you, please check out our deep dive into how to dropship on Amazon.

How to find products that are in demand on Amazon?

Viral Launch’s Product Discovery tool! Product Discovery has helped hopeful Amazon sellers uncover untapped product markets to reverse engineer top items to sell on Amazon for years. Built on real-time and historical data by tracking Amazon’s full catalog, Product Discovery lets you customize your search by crucial metrics like search volume and sales that can play a vital role in finding in-demand products.

Once you think you’ve unearthed a gem of a winning product idea, validate it with extra data from Market Intelligence to earn the data-informed advantage and proceed with confidence.

What is the average monthly income for Amazon FBA?

Results vary, but according to one poll, nearly half of Amazon third-party sellers make between $1,000 and $25,000 per month. Needless to say, this number relies on pricing, sales, and competition. With no guaranteed sales and no upper limit, there’s a substantial gap in potential monthly income.

Start Selling On Amazon Today

If you’re ready to take the plunge and start selling on Amazon, there’s no time like the present to get started! With its vast customer base, unparalleled infrastructure, and a myriad of resources at your disposal, Amazon offers an incredible platform for aspiring and seasoned entrepreneurs. With determination, a clear plan, and reliable, accurate data on your side, you can turn your business aspirations into a thriving reality.

The reliable and accurate data? That’s where we come in. The Viral Launch software suite boasts solutions for Amazon sellers at all stages. From finding prospective products to sell to creating your product listing to managing your buy box strategy and advertising efforts, Viral Launch gives you the competitive edge with trustworthy data based on years of incessantly tracking the Amazon market.

Start your 14-day free trial to the Viral Launch software suite today to start your Amazon journey with tools trusted by thousands of Amazon sellers. With premium tools and walkthroughs to help you utilize the tools to the best of your ability, our software is tailor-made to help Amazon sellers confidently conquer every step of the selling process.

Starting your Amazon selling journey today begins with just a few simple steps. Each phase brings you closer to your goals, from product selection and account setup to optimizing your listings and engaging with customers. So, don’t wait any longer. The world of e-commerce awaits, and there’s no better time to start than now.

Step-by-Step Guide to Using Amazon Seller Vacation Mode

Running an Amazon business is a full-time job, but everyone deserves a break. Amazon Seller Vacation Mode is the perfect solution for sellers looking to take some time off without compromising their sales. It may seem scary to put your store on pause, but if you take the right precautions, you can enjoy your vacation without having to worry about your business. 

In this guide, we will explain how to use Amazon Seller Vacation Mode effectively to ensure you’re set up for success.

What is Amazon Seller Vacation Mode?

Amazon Seller Vacation Mode is a feature on Amazon’s Seller Central platform that allows sellers to temporarily pause their product listings and orders when they decide to take a break or go on vacation. This feature is essential for sellers as it enables them to step away from their business without affecting their daily operations. 

By using vacation mode, sellers can ensure their business is set up for success during their absence. This mode allows sellers to set specific start and end dates for their vacation, manage their inventory, and handle orders according to their preferences.

Step-by-Step Guide to Enabling Amazon Seller Vacation Mode

1. Accessing Seller Central

Start by logging into your Amazon Seller Central account and navigating to the “Settings” tab.

2. Navigating to Vacation Settings

Under the “Account Info” section, you’ll find the “Listing Status” option. Click on it and select “Vacation Settings” from the dropdown menu.

3. Setting Vacation Start and End Dates

Pick the dates when you’ll be away, and add a custom message to your listings. This message will help inform potential buyers of your time away and creates transparency and builds trust.

4. Managing Inventory

Decide if you want to keep your inventory active or inactive during your vacation. 

Active inventory means your listings will still be visible, but customers can’t place orders. 

Inactive inventory hides your listings from search results altogether.

5. Handling Orders

Determine how you’d like to handle orders placed during your vacation. You can either fulfill them once you return or cancel them automatically.

6. Saving Changes

Once you’ve configured your settings, hit “Save” to activate Amazon Seller Vacation Mode.

How to Disable Amazon Seller Vacation Mode

To disable Amazon Seller Vacation Mode, you’ll need to log into your Amazon Seller Central account and navigate to the Vacation Settings page. Once there, clear the start and end dates for your vacation and click the “Save” button to confirm your changes.  

Congratulations you’ve officially disabled Vacation Mode. Your listings and orders will now return to their regular active status, allowing customers to place orders as usual.

Conclusion

Taking a break from your Amazon business doesn’t have to be stressful. By using Vacation Mode, you can enjoy your time off without having to constantly check on your store. However, managing an Amazon business is challenging even without vacations, which is where Viral Launch’s suite of Amazon seller tools comes into play.

Viral Launch offers a comprehensive set of tools to help Amazon sellers find profitable products, optimize their listings, automate their PPC management, and much more. Our Product Discovery tool allows you to uncover high-potential products to sell on Amazon, giving you an edge over the competition. Plus, our Kinetic tool takes the hassle out of managing PPC campaigns, helping you optimize your advertising efforts and improve your overall performance.

With the right tools and strategies you can set your Amazon business on autopilot and take that well-deserved vacation.

How To Create An Amazon Storefront for Amazon Sellers & Influencers

Since the inception of the Amazon FBA service in 2006, sellers on the platform vied for more opportunities to boost brand awareness and showcase brand offerings. Currently, one of the best ways to elevate your brand is by creating an Amazon Storefront (sometimes called an Amazon Store) for your online business.

In the fast-paced world of e-commerce, an Amazon Storefront offers online business owners a unique chance to make a lasting impression on potential customers. By harnessing the power of branding, storytelling, and customized shopping experiences, a well-crafted Amazon Storefront can set your business on a trajectory of success within the Amazon marketplace with a host of benefits otherwise unavailable.

Below, we’ll dig deeper into what exactly an Amazon Storefront is, who it’s for, and a step-by-step guide on how you can create one today.

What is an Amazon Storefront?

At its core, an Amazon Storefront is a dedicated, customizable space within the Amazon ecosystem that allows sellers to curate a branded shopping experience for their customers. Unlike individual product pages, which often lack personalization and cohesiveness, an Amazon Store empowers sellers to tell their brand’s story, showcase a diverse range of products, and build lasting connections with their target audience.

As always, we highly recommend making use of every avenue made available when it comes to differentiating your product on Amazon. For an easy, streamlined customer shopping experience, Amazon restricts the sellers’ space to showcase their products through images and copy. Because of this, the appeal of an Amazon Storefront becomes obvious, offering extra space to establish your brand identity and make a persuasive pitch to customers.

The advantages of setting up an Amazon Storefront are multifaceted. First, it enables sellers to reinforce brand identity by incorporating their logo, brand colors, and images that resonate with their customers. A compelling, cohesive brand story can elevate the shopping experience to foster brand loyalty and encourage repeat purchases.

Secondly, an Amazon Storefront offers the opportunity to showcase an extensive selection of products organized into various categories and accompanied by captivating content. By presenting their product offerings in a curated and visually appealing manner, sellers can effectively highlight each product’s unique value, thereby boosting the chances of conversion.

Moreover, Amazon Storefronts allow sellers to gain valuable insights into customer behavior through robust analytics. Monitoring metrics such as page views, traffic sources, and conversion rates can offer deep insights into customer preferences and help sellers refine their marketing strategies for better results.

Who Can Create an Amazon Storefront?

Before you start setting up your Amazon Storefront, you’ll want to ensure you have access! Sellers must have successfully signed up for Brand Registry, which requires a registered trademark and completing a form to gain access to the program.

The Amazon Brand Registry program is a strategic initiative to empower brand owners and enhance their control over their presence on the Amazon marketplace. By enrolling in the program, Amazon businesses gain exclusive access to a suite of tools and resources that enable them to establish and safeguard their brand identity, effectively manage product listings, and mitigate potential instances of unauthorized use or infringement.

A Seller’s Guide To Amazon Brand Registry
In Case You Missed It: A Seller’s Guide to Amazon Brand Registry

In addition to the elements of brand protection, sellers in the program gain additional freedom on the marketplace not accessible to sellers not enrolled. Through a combination of advanced search and reporting capabilities, as well as a streamlined process for reporting violations, the Amazon Brand Registry program offers a robust framework for brand protection, fostering trust among customers and promoting a more secure and authentic shopping experience.

As long as you are in the Brand Registry program, you’ll have access to create your very own Amazon Storefront at no additional cost! If you’re not enrolled in Brand Registry but meet the requirements, feel free to sign up as soon as possible to begin enjoying an elevated seller profile, enhanced brand protection, and so much more.

How to Create Your Amazon Storefront for your amazon business

On top of being free for sellers enrolled in the Brand Registry program, setting up your storefront is incredibly quick and easy.

Log into your Seller Central account and hover over the Stores tab. A drop-down menu will appear and you must click on the Manage Stores option. All your brands in the Brand Registry program attached to your Seller Central account will appear. Each brand can only have one storefront, so you’ll want to keep that in mind as you put together the page design. Click on the “Edit Store” button and you can get started building your store.

1. Add Your Brand Display Name

Simple and easy! Enter your brand name for display on your storefront. As Amazon points out in the description, leave out any extra phrases such as “Shop now” or “LLC.” in your brand name. If your brand is “Taylor’s Tool Shop, LLC.,” you’d type “Taylor’s Tool Shop” in this section.

2. Upload your Brand logo

Your brand logo will appear prominently on your page and potentially elsewhere on product pages, so ensure it’s a clean, crisp, and high-quality image without distractions. If you don’t have a brand logo, don’t panic! Creating a killer brand logo doesn’t have to be expensive or time-consuming. Check out our guide on How To Make A Logo & Build Your Amazon Brand and return once you’ve created the perfect logo for your brand.

3. Fill Out Your Meta Description

A meta description is a concise summary or snippet that provides a brief overview of the content on a web page. It’s commonly displayed below the page title and URL. Meta descriptions serve as a preview or teaser for the content on the webpage, aiming to capture the reader’s attention beyond the web page title and entice them to click through to the page.

Search experts like Search Engine Journal, Moz, and Yoast all recommend keeping your meta description around 150-160 characters, which includes spaces and punctuation.

4. Select Your Amazon Storefront Template

To make the creation process as streamlined as possible, Amazon includes three templates with default tiles for you to display your products in a sleek and clean appearance.

Marquee

The marquee template is designed to act as a brand or sub-brand gateway page. As you can see in the image below, the Storefront breaks down Amazon Basics into categories the shopper can click into to find what they’re looking for. The Storefront serves as a page that displays a breadth of products in their catalog, organized thoughtfully for the shopper.

Highlight

The Highlight template aims to showcase products and related content in an easily sortable way for the customer, with a mix of product photos and lifestyle images to engage and attract customers.

Product Grid

Last but not least, the Product Grid template displays many products at once, showing only the white-background image required for a main image. In this template, products appear similar to how shoppers are accustomed to shopping, with a clear primary image, price, review ratings, and shipping information to give potential customers a quick rundown of your products efficiently.

5. Customize Your Tiles

Depending on which template you choose, you’ll be given an assortment of blank tiles to customize with brand assets to your liking.

Like Enhanced Brand Content, Amazon allows sellers to fill this space in several ways. Each tile can be filled with a product page, image, image with text, shoppable image, text, video, and background video.

How you customize your tiles depends largely on your preference and product catalog. If you manage various products across categories, the Marquee option lends itself to being a home base for your diverse range of items. Sellers with a more concentrated catalog may opt for the Highlight or Product Grid templates to focus on a more defined set of products.

No matter how you design your tiles, you’ll want to ensure the pictures, copy, and/or video is professional quality all the way through. Pixelated, poor-quality images and videos and grammar-deprived copy with spelling mistakes do more harm than good, damaging your reputation and creating doubt in the minds of the customers you’re aiming to entice.

Freemium tools such as Grammarly and Wordtune work wonders with copy. Likewise, Pixlr X and Canva offer similar enhancements for photo editing made simple.

How to Create Your Amazon Storefront As An Influencer

For those in the Amazon Influencer Program, an Amazon Storefront presents a tremendous opportunity to leverage your following organically and curate items to earn affiliate commissions on recommended and linked products. An Amazon Storefront allows influencers to share their favorite products, styles, or gadgets directly on Amazon, just a few clicks away for customers to complete a purchase!

The Amazon Influencer Program and Amazon Storefronts go hand-in-hand, an ideal space for influencers to promote products, collaborations and activate brand deals so they can diversify income streams for long-term revenue potential. Once enrolled in the affiliate program, influencers can create their Amazon Storefront on mobile or desktop, making it easy to create and customize the page to their liking.

If you’re building your page on mobile, you must sign into the Amazon Mobile App with the email used to join the program. To get started, navigate to the “Update your Storefront” page. On desktop, go to the tab labeled “Your Storefront” to create or modify your page. For mobile users, you can find this by scrolling over to “Your Account” before clicking “Your Storefront” and, finally, tapping “Edit my Storefront” to start building your stellar storefront.

1. Update your profile photo

Like your personal Facebook, Twitter X profile, or Instagram, your page requires a profile picture. Since this page represents an extension of your professional brand, make sure your profile picture stands out and appears professional.

Don’t have a logo for your Amazon business? No worries! Check out our guide for how you can create your logo and build your Amazon brand.

2. Update your cover photo

On the bottom-right of the page, you should see a camera icon. Tap this icon and choose a photo from your device to serve as the cover photo on your Storefront page. Amazon recommends choosing a photo with 1275px X 284px dimensions, allowing only images under 5MB.

Like the first step, these need professional, high-grade images that effectively communicate who you are and what you sell through your creative assets. While building your page, it should feel cohesive and exude an air of professionalism. Ideally, each space works perfectly on its own while connecting the rest of the page, so customers can pick up quickly on what your business offers and what it’s about.

3. Add a page title

With your images set, it’s time to focus on copy to complement your visuals. When creating your page title, consider it a space to let customers know who you are quickly. It could be as simple as a business name, product category, or social media handle. No social media network or Amazon trademark can be used in this section per Amazon requirements.

For example, a page titled “Tim The Tool Man Taylor’s Top-Selling Tools from TikTok” would be rejected, but “Tim The Tool Man Taylor’s Top-Selling Tools” would pass with flying colors.

4. Add a page tagline

This is where you get a chance to really flex your marketing muscle! On Amazon, there’s very little space for branding, so this is the ideal place to whip up your very own “Just Do It,” “Think Different,” or “I’m Lovin’ It” for your Amazon Storefront.

5. Save to publish

Once you’ve submitted the items above, all left to do is save to make your changes official. As always, we recommend reviewing each step before committing to ensure everything has been completed as intended. Congratulations! Your Amazon Storefront is ready to go live! Once Amazon approves of your store, you can start posting and more importantly, start earning.

Pro Tips & Helpful Tidbits

Tell Your Brand Story

This is your chance to make your storefront shine! When creating your product listings, the product comes first. By design, Amazon limits character counts on product pages to ensure the content describes the product and its capabilities, leaving little space to expand upon your brand. Consider utilizing your storefront as an “About” page on a website and connect your products if they make sense together.

Use High-Quality Visuals

Nothing leads to customers exiting out of a tab quicker than poor-quality visuals! Low-quality, grainy, or obviously photoshopped images can distract from the product and create an air of negative sentiment and a lack of consumer trust. On the other hand, employing vivid photos can serve as eye candy and improve consumer trust, attracting customers to learn more about your products.

Promotions & Deals

As always, customers love a good deal.

Remember, your Amazon Seller Storefront serves as a virtual storefront for your brand, and it’s often the first impression customers have of your products. By following these tips and continually refining your storefront based on data and customer feedback, you can create a captivating shopping experience that drives sales and builds brand loyalty.

Create A Vanity URL

For influencers utilizing an Amazon Storefront, a brief vanity URL can make your page more memorable and easily accessible to shoppers. From the Amazon mobile app, you can create your own URL for your storefront by tapping Edit Storefront > Getting Started > Help & Support and selecting to request a new influencer handle. After that, you’ll need to fill out and submit a brief form to finalize the change pending approval.

Wrapping It Up

In conclusion, an Amazon Storefront is not just a virtual storefront; it represents a powerful tool for sellers to build and showcase their brand’s unique identity. By providing a captivating shopping experience, a well-designed Storefront has the potential to drive more traffic, increase conversions, and foster brand loyalty.

Above all, embracing the capabilities of an Amazon Storefront can prove to be a game-changer for sellers looking to stand out in the competitive world of e-commerce. An Amazon Storefront can help drive the ever-elusive repeat customer for continued sales while leveraging the success of one product to boost visibility for others.

If you’re already enrolled in Brand Registry, creating your very own storefront is a no-brainer. If you still need to, there’s no better time than now to get the ball rolling and enjoy the benefits of the Brand Registry program.

How Market Intelligence Can Improve Your Amazon PPC Campaigns

If you’re running an eCommerce business on Amazon, chances are you’re familiar with Pay-Per-Click (PPC) campaigns. But how can you enhance them for better results? That’s where Market Intelligence comes in.

In a nutshell, Market Intelligence is a tool that provides deep insights about the Amazon market. These insights can help you optimize your PPC campaigns, increasing their effectiveness.

In this guide, we’ll explore what Market Intelligence is, how it can benefit your PPC campaigns, and how to use it effectively. Ready to level up your PPC game on Amazon? Let’s dive in.

Understanding Amazon Market Intelligence

Market Intelligence is a tool by Viral Launch. It gives you information about your market on Amazon. It provides invaluable insight into what your competitors are doing in your niche.

This tool tells you important things like:

  • Estimated monthly sales
  • Historical trends in sales, price, and reviews
  • A 5-star system to help you choose products

It’s like having a magic tool that shows you how the Amazon market is behaving.

How can this tool help your Amazon advertising campaigns? It’s simple. The more you know about your market, the better your campaigns can be. Market Intelligence provides a clear views into:

  • Which products are popular
  • What your competitors are doing
  • How customers are acting

There’s even a calculator to see the cost and profit for any product. This tool helps you make more informed decisions. You can use information about the market to find good opportunities to make money.

Benefits of Using Market Intelligence for Amazon PPC

Amazon Market Intelligence can be your secret weapon to level up your PPC campaigns. Here’s how:

  • Competitive Analysis: It provides detailed insights about top-selling products in your category. Use this information to identify effective keywords, pricing strategies, and promotional tactics that resonate with your audience.
  • Historical Trends: The tool grants access to historical sales trends. You can anticipate periods of high demand or sales slumps, helping you optimize your PPC spend.

Let’s illustrate this with a real-life scenario. Suppose you’re a fitness equipment seller. With Amazon Market Intelligence, you notice a consistent spike in demand for home workout equipment every January as people kick off their New Year’s resolutions. By tweaking your PPC campaigns to bid more aggressively during this period, you could see a significant boost in sales.

Key Features of Market Intelligence

Market Intelligence offers a plethora of features that are beneficial to your PPC campaigns.

  1. Sales Data: The tool gives a detailed breakdown of estimated monthly sales and historical trends for products on Amazon. This information can help you understand what’s selling well and craft your PPC strategies.
  2. Historical Trends: You can analyze historical sales, price, and review data. Understanding these trends can guide your ad scheduling and bidding strategies.
  3. Competitor Analysis: While not specifically focused on competitors’ strategies, the tool provides insights into top-selling products and market trends. This information can inspire ideas for your PPC campaigns.

By leveraging these features, you can gain a competitive edge. Market Intelligence puts a wealth of data at your fingertips, enabling you to craft PPC campaigns that stand out from the crowd.

How to Use Market Intelligence to Improve Your Amazon PPC Campaign

Amazon Market Intelligence offers a lot of data. By using it wisely, you can improve your PPC campaigns.

  1. Understand the Market: Look at estimated monthly sales and historical trends for products on Amazon. See what’s selling well and what’s not. This information can help you make smart choices for your PPC campaigns.
  2. Monitor Sales Data: Keep an eye on sales data for your category. Are there products that are popular? Can you see any new trends? This information can help you know what people might buy and change your PPC campaigns to match.
  3. Leverage Historical Trends: Look at past sales, price, and review data. This can help you know when people might buy more or less of something. You can use this to plan your ads and spending.

Remember, the key to using Market Intelligence is to keep looking at the data. Be ready to change your PPC strategies based on what you learn. With time and practice, you’ll get better at using the data to make informed decisions to help increase your sales.

Common Mistakes to Avoid

While Market Intelligence is a powerful tool, it’s important to avoid some common mistakes to make the most of it for your PPC campaigns.

  1. Neglecting to Regularly Monitor Data: The tool provides real-time and historical data. Not keeping an eye on these changes can mean missing chances to improve your PPC campaigns. Check the data often and change your strategies as needed.
  2. Ignoring the Market Landscape: While not specifically about competitors’ strategies, understanding the market, including top-selling products and trends, is key. Ignoring this can limit your view of the market and affect your PPC performance.
  3. Not Factoring in Seasonal Trends: Sales on Amazon can change with the seasons. Not changing your PPC campaigns to match these trends can waste money.
  4. Not Using All Available Data: Amazon Market Intelligence gives you lots of information. Not using all of it might mean missing helpful insights for your PPC campaigns.

By avoiding these mistakes, you can use Market Intelligence better. This can help your PPC campaigns and increase your products visibility.

Conclusion

In summary, Viral Launch’s Market Intelligence serves as a powerhouse tool for your PPC campaigns, delivering invaluable data insights. Remember to consistently monitor the data, understand your competition, diversify your keywords, and adjust for seasonal trends. Harnessing this tool can revolutionize your PPC strategy and set your Amazon store up for sustained success. Give it a go!

Frequently Asked Questions

How can I access Market Intelligence?

You can access and create a free account for Market Intelligence through Viral Launch’s platform. Some features may be available through a Chrome extension as well.

Is there a free trial for Market Intelligence?

Yes, Viral Launch offers a free trial that allows users to create a free account and have access to 5 free searches per day!

Can I use Market Intelligence for PPC campaigns?

While not explicitly designed for PPC, Market Intelligence provides data that can be leveraged to understand market trends, sales data, and historical patterns. This information can be valuable in shaping PPC strategies.

How accurate is the sales data provided by Market Intelligence?

Market Intelligence provides highly accurate sales estimates based on real-time and historical data from billions of real Amazon data points.

Can I analyze competitors’ strategies with Market Intelligence?

The tool provides insights into top-selling products and market trends, which can help you develop strategies to beat the competition.

Is Market Intelligence available for international marketplaces?

Yes, Market Intelligence is available across multiple international marketplaces including the United States, United Kingdom, Germany, Canada, Japan, France, Italy, Spain India, and Mexico. Sign up for free today!

Maximizing Success in Amazon Selling: The Crucial Role of Data

Understanding and leveraging data is crucial to succeed in the highly competitive landscape of Amazon selling. This informative guide discusses the role of data in helping you make informed and strategic decisions in the ever-changing market dynamics.

We will break down how data can positively impact customer understanding, gauging market demand, meticulous product research, and strategic pricing. Regardless of whether you’re an emerging or an established Amazon seller, continue reading to learn how the effective use of data can significantly enhance your Amazon selling performance.

The Significance of Data in Amazon Selling 

Data can take any business to the next level, especially those selling on Amazon. It’s an ever-changing, ever-growing marketplace. If your business is to survive in it, you’ve got to keep up and adapt to changes quickly. 

Data helps you do that. The data you use in Amazon selling is constantly being updated, often in real-time. When a shift occurs in the marketplace, you can quickly access the relevant data. This improves your ability to make the necessary adjustments to your selling plan and ensures your business continues to move forward.

Relying on hunches for business decisions isn’t conducive to a successful Amazon selling operation. It’s data-driven decision-making that will make a difference in your profitability and how fast you grow. 

Continue reading as we discuss specific applications of how leveraging data in Amazon selling can fuel your path to success.

Four Ways Data Helps Amazon Sellers

1. Better customer understanding

When people purchase the products you’re selling on Amazon, the platform starts to compile data on those customers. It gathers basic demographic information, like where people are purchasing from and their age range. 

You’ll also get insights into the products they looked at, what they added to their carts, what they actually purchased, and how much these items cost. 

You can also conduct a risk analysis with customer data and let it inform your decisions about what products to sell on Amazon. You need to analyze both qualitative and quantitative data for a solid risk analysis. Qualitative data is information that’s difficult to quantify, while quantitative data relies on numbers and statistics. 

So, in this case, you could look at shopping trend statistics that detail what products are bought the most and what your customers’ sentiments have been regarding products in the past to make informed decisions about which product lines to carry. 

Customer data can reveal powerful insights — including satisfaction, customer lifetime value, and engagement insights — that you can use to better attract and serve your customers. 

2. Assessing market demand

There’s no way to thrive in Amazon’s highly competitive marketplace without knowledge of what’s in demand in your market. Selling a wide variety of items within a particular niche and simply hoping for success typically doesn’t produce successful results. 

On the other hand, if you understand what products are in demand in your market and how long that demand has been maintained, you can make better product purchase decisions. 

For example, search volume data is a good indicator of a product’s demand. If there’s a high search volume lasting over a long period of time, purchasing the product from a reputable supplier and selling it may be a good idea. If the search volume is low, it may be better to hold off on that specific product. 

When assessing market demand, it’s essential to be aware of common biases you may have that impact what you conclude about market demand. 

For example, let’s say you have an implicit bias, an attitude about a specific group of people that you aren’t consciously aware of. Instead of looking at everyone who’s buying the products you want to sell, you may exclude this group because of your unconscious mindset. 

This alters the accuracy of the data you collect, which then impacts the decisions you make and, ultimately, the results you get. So, identifying the biases you have and learning how to eliminate them is crucial. That way, you can ensure you’re looking at your market demand data without limitations. 

3. Product research

So much of your success with Amazon selling depends on the products you offer. Not only do they need to be in demand, but they also need to be high-quality, and able to be sourced, purchased, and shipped quickly. 

Product research can change everything for your business. Fortunately, there’s an abundance of product data to analyze and interpret. Product sourcing tools are great for providing information on a variety of in-demand products, such as how often it’s sold, how long it’s been on the market, associated keywords, how often it’s searched, and future sales predictions. 

Product data informs the decisions you make about the products you will sell on Amazon, giving you an in for choosing in-demand products every time. 

4. Pricing

Although quality probably matters most to consumers when deciding on a product to buy, price is another top consideration. A lot of people are looking for a quality product at an affordable price. So, ensuring your products are priced competitively is a must. 

You don’t want them priced so low that they make people think your products are cheap. But you also don’t want them priced so high they’re out of your target customer’s budget. Historical data on product prices can be incredibly helpful in setting yours. 

You can see how a product’s price has fluctuated over time. You can look at specific seasons, months, weeks, and days. Refer back to where you’re at in the calendar year and choose a price for each product that makes sense based on the insights from the data. 

Final Thoughts: Capitalizing on Data for Amazon Selling Success

Selling on Amazon is a tough business. However, that doesn’t mean you can’t excel with the right approach. Data-driven decision-making is key to thriving in the competitive Amazon marketplace. 

We’ve explored the importance of customer understanding, market demand assessment, product research, and optimal pricing. The challenges involved in these can be managed effectively using our suite of specialized tools, which aid sellers to successfully navigate the Amazon ecosystem.

Amazon Prime Day 2023 Sets New Records, Shows No Signs of Slowing Down

After weeks of anticipation and preparation, Amazon Prime Day 2023 met its mammoth expectations with record-shattering sales. Like another circled date on the July calendar (at least in the United States), it came with plenty of fireworks.

Amazon Prime Day 2023 shattered previous records, making it the most successful sales event in the e-commerce giant’s history. The 48-hour shopping spree, exclusively available to Amazon Prime members, saw an unprecedented surge in online traffic as millions of shoppers flocked to the platform to grab the best deals. Sales figures for this year’s event surpassed even Black Friday and Cyber Monday on the platform, solidifying Prime Day’s position as a top-tier shopping extravaganza.

Prime Day Makes History Yet Again

Over the course of 48 hours, Amazon Prime Day 2023 reached a record-high of $12.7 billion, making it the biggest ever from its previous high of $11.9 billion in 2022. The all-time high continues an impressive trend of each passing Prime Day surpassing the previous one. While it shouldn’t come as a surprise as Prime expands to new marketplaces and membership rises, the continued momentum at such a scale stands out as a strong indicator of Amazon’s longstanding e-commerce dominance.

July 11—the first day of the two-day event—kicked off Prime Day with a bang, ranking as the single largest sales day in Amazon history.

“The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event.”

Doug Herrington, CEO of Amazon Stores

Amazon Prime Day 2023 Statistics

When you rewrite the record books, it’s bound to come with some head-turning data points! Among the plenty of astonishing figures set, here are a few fun ones that stuck out:

Over the two-day event, Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion due to the deals.

Amazon reports the Amazon Live Prime Day streams exceeded 100 million views in the United States and India. These streams highlighted products in various categories with featured Prime Day discounts to boost visibility. Since its 2016 debut, Amazon Live has grown as its own QVC-style shopping show. While far from must-see TV, it’s slowly grown over the years, especially since the Amazon Live Creator app allowed users to sell via livestream directly from their phone. Depending on your product and ability to market it, going live on camera could be an option worth exploring.

Of course, Amazon’s products crushed it on Prime Day, with Amazon boasting millions of Alexa-enabled devices sold over the 48-hour period. The Fire TV Stick (3rd-Gen) with Alexa Voice Remote, which was the best-selling product across Amazon worldwide.

Off-Amazon Prime Day deals grew by 10 times the offering in 2022, according to Marketplace Pulse data. Available only for the second Prime Day ever, Amazon’s Buy with Prime option allows U.S.-based members to shop directly from participating online stores while receiving the Prime shopping benefits. With this payment option, customers can shop outside of Amazon and still enjoy the quick checkout and shipping benefits of their membership. Nearly 3,000 products had Prime Day discounts this year and 85% of off-Amazon brands were hosted on Shopify.

Buy with Prime remains a relatively small audience, but the significant growth signals Prime growing beyond Amazon and becoming more omnipresent.

Other Top Sellers and Noteworthy Gains

While other top-selling products included Apple AirPods, LANEIGE Lip Glowy Balm, and the Bissell Little Green Portable Deep Cleaner, the sales were not at all limited to household names. Countless third-party sellers who offered deals enjoyed a significant sales boost across the marketplace.

One of the many examples of a third-party seller who took advantage is JLab, a company specializing in audio with cheaper alternatives to AirPods. Below, you can see that Prime Day saw their average daily sales for one particular product quadruple overnight on Prime Day with a slight markdown of their product.

While JLab is no rookie in the Amazon marketplace’s audio scene, they’re a fantastic example of a brand that found their niche and is crushing it on Amazon despite competition from household names.

Want to know how your competition or inspiration did during Prime Day? Sign up for Viral Launch with a plan featuring Competitor Intelligence, enter the ASIN, and voila! Within seconds, you can find sales estimates, price, review count, and so much more.

A Key Trend To Monitor

More customers are purchasing with Buy Now, Pay Later (BNPL) options than ever, with $927 million spent in BNPL orders, a 20% increase compared to Prime Day 2022. The rise of BNPL options such as Klarna, Affirm, and Amazon’s own Monthly Payments allows customers to pay in interest-free increments instead of splurging all at once. Vivek Pandya, lead analyst at Adobe Digital Insights, notes this may be a significant piece of information, saying, “The revenue growth attributed to Buy Now Pay Later is a preview of what we can expect in the months ahead, especially as we near the holiday shopping season.”

Recent Prime Day events provided key data during times of economic stress, with the Coronavirus pandemic, supply chain issues, and rising inflation becoming key stories that created unique challenges to Prime Day’s dominance. While we’ll cross our fingers and knock on wood for smooth sailing for the remainder of the year (and beyond), it’s been reported that Americans’ savings accounts are dwindling.

The interest-free Buy Now, Pay Later option allows financial flexibility, which becomes even more important with diminishing savings. For higher-priced items on Amazon, this can be a huge boon for keeping up with sales as market conditions change. With Amazon and Apple recently getting in on the BNPL market and as Klarna, Affirm, and other BNPL platforms partner with companies and earn consumer trust, the impact of this game-changing payment option could continue its rise into and beyond the upcoming holiday season.

Conclusion

Amazon Prime Day 2023 lived up to its reputation as the biggest shopping event of the year, offering remarkable deals across product categories. The continued success at such a massive scale is just one of the perks of selling on the Amazon marketplace. With a still-growing base of Prime members ready to pounce on deals and logistics that set the industry standard, Amazon remains the place to be for online entrepreneurs.

As we bid adieu to yet another remarkable Prime Day, shoppers and sellers alike eagerly anticipate what Amazon has in store for the next edition.

For now, Amazon sellers can return to normalcy as we await the next major sales event. Black Friday 2023 remains months away from kicking off the traditional holiday shopping season. Will Amazon bring back the Prime Early Access Sale, which debuted in October last year? Only time will tell, so be sure to check back, as we’ll keep you posted with everything Amazon sellers need to know!

Don’t just stand on the sidelines! Get in the Amazon selling game and turn your entrepreneurial dreams into reality. Learn the ropes of selling on Amazon straight from the experts with our free course on how to start your online business with Amazon today.

Amazon Email Marketing: 3 Strategies To Boost Sales and Grow Your Brand

Amazon is the world’s top retailer, with its ecommerce sales expected to reach $746.22 billion in 2023. So selling on Amazon can be a lucrative venture for many sellers.

Email marketing is a good way to reach your Amazon customers and promote your products. In fact, the Litmus State of Email Report shares that email marketing is the most effective marketing channel to grow your sales and revenue.

That said, Amazon has strict rules on how sellers should communicate with customers. For example, you can only send permitted Amazon seller messages to shoppers who reach out with purchase-related queries. Emails like discount offers, order confirmations, and thank you notes are prohibited.

As a result, you need to explore other options to engage customers better and build your ecommerce business. We’ll look at three ways to do so to help you boost customer engagement and sales without breaking Amazon rules.

1. Build Your Own Email List

Building an email list directly on the Amazon platform may cause the ecommerce retailer to suspend your store permanently. That means you can only communicate with buyers in the Amazon Buyer-Seller messenger. 

Although you can send promotional emails using the Tailored Audiences tool, you can only do so from the Amazon domain. And you still won’t own your customers’ email addresses.

That’s why you need a proactive strategy to acquire customers’ emails outside of Amazon’s platform, where you can communicate with repeat customers and market your products without breaking Amazon’s rules.

With that in mind, let’s look at some ways to build an email list outside of Amazon:

Add Popup and Sign-Up Forms to Your Homepage

Popup and sign-up forms help you grow an email list of permission-based, engaged subscribers. As a result, these forms can be excellent tools to grow your list through your ecommerce website. 

You can use an email marketing service like Sender to create beautiful popups and sign-up forms to boost your chances of grabbing visitors’ attention and getting them to sign up for your email list. 

Create Squeeze Pages

A squeeze page is a special landing page designed to capture email addresses from visitors by restricting access to specific content, which the user can access after giving their contact information.

Squeeze pages are usually short, but they almost always include the following:

  • A headline that clearly shows the benefit you’re offering;
  • Supporting text that gives the website visitor enough information to make a decision;
  • A signup form embedded on the page with one or two fields that allow users to opt in without leaving the page.  

Here’s an example from Marie Forleo, an influential entrepreneur and motivational speaker:

The squeeze page is effective because of the following:

  • A headline with an offer that’s hard to ignore — Learn How to Get Anything You Want;
  • Clear call-to-action (CTA) encouraging users to act immediately;
  • Assurance that users can unsubscribe anytime.

Use Social Media Marketing to Generate Email Signups

Your social media fans typically follow you because they enjoy your content. That’s why promoting your email list on social media platforms is an excellent way to grow customer engagement.

One of the most effective ways to achieve that is to use the bio section since it’s what people see first when they land on your social media profile. Moreover, you can use that section to talk more about your business, so users can understand the advantages of joining your email list. 

Here’s an example from OmieLife:

The brand offers a 10% discount on the first order to entice followers to subscribe to its email list.

2. Offer Customers Valuable Content Consistently

Offering valuable content to your recipients consistently will help you build customer loyalty. A 2023 Semrush report shows that 44% of brands succeeded in their marketing efforts by improving the value and quality of their content.

When done well, sharing valuable content with prospects can help guide them through the customer journey and increase sales.

Some examples of how you can share high-quality content with your Amazon customers include:

  • Creating video tutorials to demonstrate how your products work;
  • Adding quality product images to your emails;
  • Sending regular Amazon emails that address customers’ concerns.

With that in mind, let’s look at some effective marketing emails you can send to customers to engage them and increase sales and revenue:

Welcome Emails

Welcome emails are the first messages you send recipients after they purchase something from your ecommerce store or join your email list. According to Invesp, 74% of consumers expect a welcome email after joining your subscriber list.

Welcome emails establish your relationship with new customers. Therefore, you can use these emails to tell your brand’s story and highlight what makes your business unique to boost customer engagement.

Here’s an example from Spotify:

Review Request Emails

A review request email is sent to consumers for feedback on your products or services and customer interactions. According to a 2023 BrightLocal Consumer Survey, 34% of customers said they’d leave a review if you requested them to do so through email. 

As a result, an Amazon feedback request email will help you collect crucial findings about your products from customers. That way, you can improve your Amazon email campaigns and offer shoppers better experiences.

Here’s a brilliant review request email from J.Crew:

Anniversary Emails

Anniversary emails are automated messages you send to recipients to celebrate the day they purchased their first product from your ecommerce website. These emails encourage high-spend customers to buy more, increasing your sales and customer retention.

Anniversary emails typically have personalized offers, such as discounts and coupons, to increase open and click-through rates.

Here’s an excellent example from Busuu:

Product Update Emails

If you’ve taken the time to implement a new feature into your product, don’t be shy about letting subscribers know about it. Only make sure to frame these emails as up-to-date and ready to address your customers’ biggest challenges.

Doing so will help you improve customer satisfaction, user engagement, and even revenue. 

Here’s a brilliant product update example from Worksuite:

Promotional Emails

Promotional emails are messages that offer incentives to customers to encourage them to make a purchase so you can drive sales and revenue. Most often, the emails have a limited time, so customers feel the need to act fast.

You can create promotional emails for:

  • Seasonal or holiday sales;
  • New arrivals;
  • Customer-exclusive deals;
  • Contests and giveaways.

Here’s an example from Barnes & Noble:

3. Use Social Proof To Build Credibility and Trust

In today’s digital world, credibility and trust are key elements for a business to succeed. And using social proof in your Amazon email marketing campaigns is an excellent way to achieve that.

The report from BrightLocal shows that 81% of shoppers are likely or highly likely to give a positive review if they feel your brand went above and beyond to offer them an exceptional experience. So give your Amazon customers what they want.

For instance, you can use interviews and surveys to determine specific issues consumers face when using or purchasing your products on Amazon. Then, use your emails to show them how to solve the problems. 

As a result, you’ll get positive testimonials and reviews to attract potential customers and establish your brand as credible and trustworthy.

Best Tools To Build Your Amazon Email Marketing Strategy

An email marketing tool will help you build your subscriber list and create email drip campaigns that offer personalized and valuable content to customers. 

Let’s look at some of the best email marketing platforms that can help you engage customers:

1. Sender

Sender is an affordable and powerful email and SMS automation tool that empowers you to engage with your customers and grow your brand and revenue.

The platform lets you easily create and send stunning emails, which you can pick from its library of premade templates or design your own in minutes with a drag-and-drop builder. You can also create beautiful popups and forms to generate leads and convert them to customers.

On top of that, you can build high-converting automated workflows with custom triggers to deliver targeted, personalized, and perfectly-timed emails to your subscriber list. That way, you’re able to help prospects become customers faster.

Key Features:

  • Email and SMS marketing automation;
  • High-converting popups and sign-up forms;
  • Drag-and-drop design builder and free library of prebuilt templates;
  • Smart segmentation and personalization;
  • Real-time reporting and analytics to track your Amazon email campaign performance.

Pricing: Free Forever plan. Premium plans start at $8 per month for up to 2,500 subscribers.

2. HubSpot

HubSpot is a marketing platform that offers free email marketing capabilities with advanced functionalities designed to help Amazon sellers grow their sales. The marketing software provides customer relationship management (CRM), sales tools, automation workflows, a website builder, and an operations hub.

You can use data from their advanced CRM system to deliver personalized user experiences. That means you’re able to design customized email campaigns for each customer based on their needs and preferences. 

HubSpot also includes features like contact forms, popups, live chat, and other tools to build your subscriber list.

Key Features:

  • Sync your customer data with HubSpot CRM;
  • Email personalization and segmentation;
  • A/B testing and analytics to optimize your Amazon email marketing campaigns.

Pricing: Free plan. Premium plans start at $20 per month for up to 1,000 marketing contacts.

3. Klaviyo

Klaviyo is an email marketing service provider that allows Amazon sellers to create effective sign-up forms and popups for lead generation. 

The tool also offers attractive templates that work with dynamic blocks. As a result, you can modify the template and choose what customers see based on their data. 

In addition, Klaviyo lets you segment your customers and analyze data to help you focus on personalization, automate various emails, and boost your ROI.

Key Features

  • Email marketing automation;
  • Predictive analysis;
  • Personalization and advanced segmentation;
  • Performance and reporting metrics for your Amazon email campaigns.

Pricing: Free plan. Premium plans start at $20 per month for up to 500 contacts.

4. Mailchimp

Mailchimp is a platform that offers email marketing for Amazon sellers. It helps them set up automation workflows that trigger messages based on customer behavior. As a result, Amazon sellers are able to drive more engagement and sales.

The email marketing tool also helps you deliver personalized emails based on chat interactions, support tickets, and survey responses to boost customer loyalty and growth.

Mailchimp also integrates with your frequently used tools to help you send subscribers more data-driven and relevant messages to increase customer lifetime value.

Key Features:

  • Email automation features to send welcome, re-engagement, and abandoned cart emails;
  • Real-time reports and analytics;
  • Content Optimizer for AI-powered email campaign improvements;
  • Prebuilt templates to create landing pages and popup forms.

Pricing: Free plan. Premium plans start at $13 per month for up to 500 contacts.

5. GetResponse

GetResponse is a complete Amazon customer engagement tool that enables sellers to drive more sales.

The platform enables you to create various segments and send targeted and highly personalized email campaigns using data from your GetResponse account. 

GetResponse also integrates with other business tools, which can open opportunities for upselling, cross-selling, repeat sales, and add-on sales.

Key Features:

  • Drag-and-drop email editor and prebuilt templates;
  • Upsell and cross-sell email campaigns;
  • Advanced segmentation.

Pricing: Free 30-day trial. Premium plans start at $15.58 per month (billed yearly).

Key Takeaways

The return on investment (ROI) of a well-planned ecommerce email marketing campaign is pretty high. In fact, it has the highest ROI of any marketing method, returning around $38 for every dollar invested. 

So if you’re an Amazon seller, email marketing can be an excellent tool to get more reviews, boost sales, and increase customer loyalty.

In summary, the best ways to engage customers without breaking Amazon rules include:

  • Building your own email list outside of Amazon;
  • Offering customers valuable content consistently;
  • Using social proof to build credibility and trust.

Streamlining Inventory Management for Amazon eCommerce Businesses

In the fast-paced world that is eCommerce, inventory management plays a pivotal role in the success of Amazon sellers. Inventory efficiency is crucial for maintaining customer satisfaction, maximizing profits, and scaling operations. If you are an Amazon seller, you’re in good company — or, at least, lots of company. There are around 150,000 other third-party sellers that make up 58% of all of Amazon’s annual sales.

With millions of products available on Amazon, ensuring that you keep optimal stock levels, avoid stockouts, and minimize excess inventory is a delicate balancing act. Luckily, there are simple inventory management strategies you can follow tailored specifically for Amazon eCommerce business owners.

Embrace Automation

Automation is a game-changer when it comes to streamlining inventory management processes. By leveraging this tech as an Amazon seller, you can automate various eCommerce tasks such as inventory tracking, order fulfillment, and stock replenishment. It not only saves time but also reduces the risk of human error. 

Automation tools offer benefits such as centralized inventory management, real-time data synchronization, and automated stock alerts, — allowing you to stay on top of your Amazon inventory levels effortlessly. This will keep customers happy and save you money in the long run — even if you put up a little bit of an investment in automation tools in the beginning. 

Leverage Sales and Inventory Reports

Amazon provides sellers with comprehensive sales and inventory reports that offer valuable insights. These reports contain data on sales velocity, popular products, slow-moving items, and stock levels. By regularly analyzing these reports, you can make data-driven decisions about inventory replenishment, identify trends, and adjust strategies accordingly. 

Calculate Your Reorder Point

Just-in-Time (JIT) inventory management is a strategy you can implement when calculating your reorder point (ROP). It’s aimed at minimizing inventory carrying costs by ordering and receiving goods only when they are needed for production or customer orders. By implementing JIT, sellers can reduce the risk of overstocking, minimize storage costs, and improve cash flow. 

However, it is essential to maintain a reliable supply chain and closely monitor lead times to ensure the timely delivery of products Lead time is the amount of time a customer may wait between ordering and receiving a product. 

Determining the ROP using these factors is crucial. This is the inventory level at which a new order should be placed to replenish the stock before it runs out. Figuring out an optimal ROP allows you to:

  • Avoid stockouts; 
  • Optimize inventory levels; 
  • Increase revenue; 
  • Fulfill orders quickly. 

Reducing lead time is a big benefit of calculating your ROP. If you know when to restock, you can predict when and how much you need to satisfy customer demand. The way you determine ROP is by adding together lead time, safety stock, and basic stock. Safety stock includes the number of days’ worth of inventory you keep as excess in case of emergencies. Basic stock is the number of days’ worth of inventory you typically keep in stock. 

Then, you multiply that by how many units you typically sell per day. The ROP that you calculate is the trigger point at which you reorder inventory. For example, if your ROP is 5,000 units, you will reorder — or set your stock replenishment automation to reorder — stock when you are down to 5,000 units. This way, you can ensure that you always have enough inventory to fulfill customer orders without overstocking and wasting valuable resources.

Utilize Fulfillment by Amazon

Fulfillment by Amazon (FBA) allows you to run an Amazon eCommerce business without physically storing inventory yourself. Amazon has a global network of fulfillment centers that can fill orders for you. This helps you cut down on shipping times, as well, because warehouses may be closer to where your buyers are located. Leveraging FBA not only offloads the burden of inventory management but also provides you with benefits like reliable shipping, customer service, and increased access to Amazon Prime members. Often, Amazon Prime subscribers are looking for the two-day shipping option and will be more likely to buy if it’s available. 

You simply ship your stock to an Amazon fulfillment center and take care of the admin work remotely. Then, Amazon fulfillment employees will pick, pack, and ship the orders that come in. Amazon also offers incentives for new FBA sellers, such as free promotional clicks on ads, free shipping to fulfillment centers, free storage, free liquidations, and free return processing. If you decide to implement FBA, you can focus on other aspects of your eCommerce business while Amazon takes care of inventory storage, order fulfillment, and customer returns. Just be aware that FBA puts restock limits on your inventory based on purchase volume.

Consider Dropshipping and Print-on-Demand

If you don’t want to house inventory at all, look into dropshipping and print-on-demand models. Dropshipping allows sellers to partner with suppliers who handle inventory storage and order fulfillment. Print-on-demand enables you to offer customized products without holding any inventory. These models eliminate the need for upfront investment in inventory, making it easier for you to start and scale your Amazon business.

Moving Forward on Amazon

Efficient inventory management is vital for the success of your Amazon eCommerce business. By embracing automation, calculating your ROP, utilizing sales and inventory reports, leveraging FBA, and exploring alternative models like dropshipping and print-on-demand, you can streamline your inventory management processes. In the long term, you’ll save more money and ensure success in your eCommerce business.

12 Tips to Quickly Increase Your E-Commerce Conversion Rate

E-Commerce businesses offer easy shopping from anywhere. However, the market is cluttered, making conversions challenging for businesses. There are 19.8 million e-Commerce sites, and without an effective strategy, conversion is a challenge. 

You can measure conversions in terms of conversion rate, which can be measured by dividing the total number of conversions by total interactions. Converting your leads into sales is a challenge when the average attention span for a customer is 8 seconds. 

Therefore, for an e-Commerce business to attract, nurture and convert a lead, the time constraint is higher, making strategic planning necessary.

Further, website speeds, personalization, and site navigation can also affect conversion rates. This article will focus on tips to help you improve e-Commerce conversion rates.

First, let’s understand what a good conversion rate is.

How to determine a reasonable conversion rate?

A key question most businesses face while planning for their e-Commerce website is what should be the conversion rate they can target. For example, research suggests that businesses have 2.35% conversion rate on average. At the same time, unicorns have more than an 11% conversion rate, which is five times more than the average rate.

However, companies with 2x conversion rates more than the average rate are at a better advantage. This is why conversion rates should end up being around 2 to 5%.

Top tips to improve conversion rates for your e-Commerce business

1. Speed matters

If you are an e-Commerce business, website speed is an essential aspect you must cover. Slower-loading websites can mean lost customers. If a website takes 2 seconds to load, the conversion rate is 1.68%. However, if the speed reduces to 3 seconds, the conversion rate is 1.12%.

Further, you get a 2.93% conversion rate decline when the website loads in 4 seconds.

There is no denying that improving website speeds significantly influence conversion rates. Now the question is how to ensure website-loading speed is lower, and user experience is better. You can use the page loading speeds easily using Google’s Page Speed tool. 

There are many other tools that you can use: 

  • Sematext
  • Pingdom Speed Test
  • Google PageSpeed Insights
  • Uptrends
  • WebPageTest
  • GTmetrix
  • Varvy Pagespeed Optimization
  • dotcom-monitor

Once you measure website loading speed, it is time to start optimizing it. Here are some tips to optimize website speed, 

  • Segregate Complex content into blocks and sections for better visibility.
  • Employ visual hierarchy, which helps users to take desired actions; for example, you can highlight a specific CTA within your content that you need the users to click and take the desired action.
  • Make sure to repeat specific elements related to different CTAs to establish a relationship.

2. Use Skinner’s theory

A scientific way to improve e-Commerce conversion rates is to use Skinner’s theory. It helps in shaping the behavior of customers, in terms of the reinforcement and consequences. E-Commerce businesses can use Skinner’s theory to improve customer conversions by applying the principles to encourage them to complete desirable actions.

Using Skinner’s theory, here are some ways businesses can improve conversions on their e-Commerce website.

  • Positive reinforcement E-Commerce businesses can offer rewards or incentives to customers when they complete a specific set of actions like signing up for a newsletter, leaving a website review, or making a purchase. These rewards can include free shipping reward points or even discounts.
  • Negative reinforcement removes undesirable stimuli or factors inhibiting desired behavior from your customers; for example, you can offer limited time sales or exclusive discounts for specific categories of products you want to encourage your customers to buy, helping to keep them away from other products.
  • Behavioral reinforcement Use a gradual approach to encourage your customers to complete a purchase by strategically designing the entire user experience. For example, you can include personalized product recommendations, CTAs, and a seamless checkout process.

3. Optimize performance marketing!

As an e-Commerce business, you must also focus on performance marketing. It is a form of digital marketing emphasizing tangible results and providing ROI. Performance marketing follows a pay for performance model, which ensures that businesses only pay for successful outcomes.

It involves:

  • Affiliate marketing is a model where a business works with affiliates who promote e-Commerce products or services in exchange for a commission.
  • Native ads are blended into the website content so smoothly that it does not disturb the User experience, and the business pays for every conversion through these ads.
  • Sponsored content where the business pays influences to promote their products and create content that aligns with their brand messaging.
  • Paid search marketing is the model where businesses create advertising campaigns that tag specific keywords on search engines like Google and Bing.

4. Optimize your listings

There are many E-Commerce marketplaces like Amazon, eBay, and others where you need to optimize your listings for better visibility. If your product or service is listed optimally, the chances of e-Commerce conversion rate improvement increase.

Marketplaces like Amazon will have several products in different categories, and to stand out, between those products, you need to have a strategic listing plan.

Here are some tips that you can use to optimize Amazon lists,

  • Make sure your product has a description that is easy to understand
  • Don’t forget to add every specification required for the product
  • Ensure you have an educational video explaining how you can use the product
  • Use attractive titles and profound keyword research targeting long-tail and short-tail keywords
  • Conduct A/B testing with varying price points to understand the impact on sales
  • Use high-quality images to attract customers and display every tiny detail

Apart from Amazon, you also need to optimize listings across other marketplaces. It will help your e-commerce business improve conversions on the marketplace, not just your website. You can use many listing optimization tools. 

For example, Viral Launch’s listing optimization tools like listing analyzer, builder, and keyword manager ensure your product listings are optimized. These tools come with intelligent insights and automation features for your product listings.

5. Keep your e-Commerce site secure

Designing your website or applying the principle of skinners theory can help convert better, but if it is not secure, you may lose customers. Trust is crucial for e-Commerce conversions, so you must ensure your website is susceptible to cyber-attacks. 

For example, a typical cyberattack that websites face is a man-in-the-middle (MITM) attack. E-Commerce businesses can leverage SSL certificates and reduce the chances of MITM. Such attacks allow hackers to steal information in transit between a server and a browser. Nowadays, SSL certificate cost is not a hurdle for the security of your site. Many authorized SSL providers offer low cost SSL cert.

Fortunately, SSL certificates use cryptographic encryptions, which secure the data in transit between a server and the browser. 

6. Have an enhanced checkout process

Smoother checkouts are a prerequisite for a better e-Commerce conversion rate. Securing your website with an SSL certificate or designing it elegantly may not be enough. You need a checkout process that reduces the time to make the final purchase.

Increasing sales in e-Commerce through a checkout page:

Checkout pages have a direct connection with sales. So think of a customer, who is ready to take the desired action but has issues with:

  • Payment options
  • Longer checkout time
  • Non-responsive elements
  • Surprise or hidden costs
  • Higher shipping prices
  • Navigational issues 
  • Rejection of coupon codes

All of these can lead to cart abandonment. Therefore, an e-Commerce business needs to make sure:

  • There are multiple payment options
  • Guest checkout options that do not require logins
  • Highly responsive website
  • Transparency of costs
  • Lower prices or free shipping
  • Smoother navigation
  • Discounts support

7. Retarget your customers

Cart abandonment is one of the significant challenges you may face as an e-Commerce business. It can affect conversion rates, so you need to retarget such customers. 

Devise a marketing plan with retargeting marketing efforts through:

  • Introduction of new categories of products
  • Retargeting the audience and communicating features they missed
  • Offering discounts on existing services or products
  • Using personalized recommendations
  • Leverage experience marketing by offering free trials or samples

Signing Off

E-Commerce business is booming, but at the same time, the market is cluttered with several new players entering it. Therefore, increasing your e-Commerce conversion rate requires special effort amidst several players. 

From applying principles of customer persuasion, design thinking, listing optimization, and security, you need to strategize the entire experience. However, which path you choose will depend on the requirements of the site and customer.

5 Ways to Use ChatGPT as an Amazon Seller

What is ChatGPT?

In recent months, ChatGPT has garnered significant attention due to its versatility and wide range of applications. This AI chatbot can be utilized for various purposes, including writing tasks such as essays, poems, blog articles, and even music composition. It also proves valuable for coding and debugging, text translation, data set discovery, complex question answering, math equation solving, and more. This makes it a great tool for Amazon sellers who want to improve their customer service and marketing efforts.

As with any new technology, ChatGPT has both pros and cons.

Pro: It is a powerful tool for automation and efficiency.

Con: At its core, it is still a machine.

ChatGPT lacks the capacity for nuanced understanding, critical thinking, and emotional intelligence.

Despite its limitations, ChatGPT can be an invaluable marketing tool for Amazon sellers when used appropriately and strategically. Below, we outline five effective ways to boost Amazon sales using ChatGPT:

Boosting Amazon Sales Using ChatGPT: 5 Effective Strategies

Generate Product Listing Copy

Compelling product descriptions play a vital role in enticing visitors to make a purchase. If writing them from scratch seems daunting, ChatGPT can assist in generating content for new listings, including titles, bullet points, and product descriptions that highlight features and benefits. For instance, a prompt like “Create an Amazon listing title for a set of bamboo bed sheets” can be a starting point for ChatGPT to generate relevant content.

Optimize Listings with Keyword Research

Creating quality content and optimizing product listings are crucial for a successful Amazon store. While there are online tools available for keyword research, they can be expensive and require a learning curve. ChatGPT can assist by generating a list of high-volume keywords for free. Simply provide a product-related prompt, like “create a list of keywords for an Amazon ad on bamboo bed sheets.” Although it may not be as comprehensive as dedicated tools, it offers a starting point that can be fine-tuned to specific requirements. This feature is useful for new listings or optimizing existing ones.

Leverage Social Media

Influencers

Leveraging social media influencers can significantly impact product sales in the eCommerce sector. However, identifying suitable influencers can be time-consuming. ChatGPT can simplify this process by searching for influencers within specific criteria. You can instruct ChatGPT to “Find influencers with 20K to 75K followers on Instagram in the home and lifestyle niche.” Once you have a list with contact information, ChatGPT can even help draft an outreach message to engage with these influencers.

Social Media Content

Social media remains a crucial platform for promoting Amazon products, whether or not influencers are involved. Engaging social media posts can effectively advertise new products or entice first-time buyers to try your brand. ChatGPT can assist in creating social media content by providing text, images, captions, and hashtags. For example, you can instruct ChatGPT to “Create social media content for a bamboo bed sheet promotion and offer a $5 coupon to first-time customers using the code BAMBOO5.” This helps drive customers to your listing and encourage conversions.

Create Advertising Content

Sponsored brand ads that appear in relevant Amazon search results are a popular method for sellers to reach more customers. Crafting compelling headlines is crucial for effective ads. When you find yourself lacking inspiration, ChatGPT can help by generating a list of headlines. Make sure to provide necessary guidance, such as character count limits, by instructing the chatbot to “Write a headline of 60 characters or less highlighting the benefits of my Bamboo bed sheets.” Even if the initial results aren’t perfect, a few adjustments can refine them to your liking.

Provide Timely Customers Service

Promptly addressing customer inquiries and concerns is crucial for maintaining customer satisfaction, especially when dealing with negative experiences. However, it can be challenging to respond to dissatisfied customers while maintaining a professional and empathetic tone. ChatGPT can assist in drafting personalized responses that address the customer’s concerns in a courteous and helpful manner.

To utilize ChatGPT for this purpose, you can provide a prompt like, “A customer is unhappy with the bed sheets they purchased from me and wants a refund or product replacement. How do I respond?” By leveraging ChatGPT’s capabilities, you can draft a well-crafted and tailored response that shows your commitment to resolving the issue and ensuring customer satisfaction.

Conclusion

Using ChatGPT for Amazon marketing provides valuable support and inspiration, giving you an edge with your Amazon seller account. While ChatGPT won’t handle every aspect of your marketing strategy, these tools can prove beneficial in generating ideas and content. If you find that the information provided by ChatGPT doesn’t fully meet your needs, try adjusting your prompts. By exploring its potential as an Amazon marketer, market researcher, copywriter, and more, you can obtain different outputs and uncover valuable insights.

It’s important for marketers to experiment with these tools, even if immediate value isn’t apparent. By familiarizing yourself with ChatGPT and similar AI technologies, you’ll gain valuable experience and stay ahead of the curve. So, take advantage of ChatGPT’s capabilities to enhance your Amazon marketing efforts and discover new possibilities for growth and success.

Stay tuned for an exciting announcement from Viral Launch! Coming soon, our revolutionary AI-powered Amazon seller tool will transform your selling experience and supercharge your success.

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