Category: Amazon Tips

How to Find Storefronts on the Amazon App: A Comprehensive Guide

Have you ever opened the Amazon app with specific brands or influencers in mind was stumped by trying to find their storefronts on the Amazon app?

You are not alone.

In the vast world of online shopping, Amazon stands tall as a leading e-commerce platform with millions of sellers offering an array of products. While many people are familiar with purchasing items from Amazon, finding specific storefronts on the Amazon app can sometimes be a perplexing task. Whether you’re a consumer looking for a particular brand or an entrepreneur interested in exploring competitors’ shops, this guide will walk you through the process of finding storefronts on the Amazon app.

    1. Utilize the Search Bar:

    When it comes to finding specific storefronts on the Amazon app, the search bar is your trusty companion. By simply entering the desired keyword or store name, you can discover the relevant storefronts. For instance, if you’re searching for a particular business or influencer, simply type in their name. While this seems obvious, many do not consider it as the search bar it typically used for products.

    However, it should be noted that this option does not bring you to the storefront itself. Rather it displays products from the brand or within the influencer’s storefront.

    2. Utilize the “Shop by Category” Feature:

    Amazon provides a convenient feature called “Shop by Category,” which allows you to explore storefronts based on various product categories. This feature can be found in the app’s navigation menu. By selecting a specific category, you’ll be presented with a curated list of storefronts offering products related to that category. For example, if you’re interested in finding storefronts related to electronics, select the “Electronics” category to narrow down your search.

    3. Leverage Amazon Inspire & Discover Pages:

    In addition to the “Shop by Category” feature, the Amazon app has two other pages that can help one find Amazon storefronts: the Inpsire and Discover pages. Neither are the easiest to navigate to within the app, but they do showcase endless Amazon storefronts. The images below show where these pages can be found within the app.

    The Amazon Discover page which can be found in the menu indicated by 3 lines.
    The Amazon Inspire page indicated by the light bulb graphic.

    4. Leverage the “See All” Option:

    When you perform a search on the Amazon app, you’ll often see a list of products related to your query. At the top of the search results, there is usually an option to “See All” the results. By selecting this option, you can access an expanded view that includes multiple storefronts related to your search term. This allows you to explore different options and discover a wide range of sellers.

    5. Utilize Third-Party Resources:

    In your quest to find specific storefronts on the Amazon app, you can also take advantage of external resources. One external resource being none other than Google. This may be the most straight forward of options even though most of the searching does not occur on Amazon itself.

    Wrap Up

    Navigating the Amazon app to find specific storefronts doesn’t have to be a daunting task. By using the search bar effectively, leveraging “outside resources”, and exploring the Amazon aoo, you can discover the storefronts you’re looking for. So, whether you’re a consumer searching for a favorite brand or an entrepreneur analyzing competitors, follow these tips and make the most out of your Amazon app experience. Start exploring the diverse world of Amazon storefronts and uncover an abundance of exciting products at your fingertips.

    Happy storefront hunting!

    If you’re intrigued by the idea of becoming an Amazon seller yourself, look no further! Explore Viral Launch, your ultimate resource for all things Amazon selling. From comprehensive Amazon seller tools to expert guidance, we’ve got you covered on your journey to success. Don’t miss out on this opportunity – start your Amazon selling adventure with Viral Launch today!

    How To Sell On Amazon Without Inventory

    Starting an Amazon business can be highly lucrative, but one of the downsides to selling on Amazon is needing space to store the products you sell.

    As your business expands, so do the requirements for space. The need to streamline the process of getting products shipped to customers.

    In this post, I will explain how to sell on Amazon without inventory and the different ways to run an Amazon store that require little-to-no involvement with actual physical inventory.

    Amazon FBA

    FBA stands for Fulfilment By Amazon.

    FBA is the process of selling and shipping products through the Amazon platform. It is the most popular way of running an Amazon business with 96% of sellers choosing the FBA business model.

    How does FBA work?

    The seller sends all inventory directly to the Amazon Fulfillment centers, and then Amazon handles all aspects of selling, storage, and shipment for you.

    This allows sellers to focus on the more important aspect of the business, like sourcing more products to sell and launching them to increase their profits.

    The Pros Of Selling With Amazon FBA

    There are many benefits of running an Amazon FBA Business, here are some of them:

    • You’re able to sell private-label products online without having to hold any inventory yourself.
    • Amazon will keep your products in their Amazon fulfillment centers and send them out to the customer as soon as they order.
    • Over 200 Million customers are searching for products on Amazon per month. The FBA business model allows you to take a slice of the very large pie that already exists.
    • Amazon FBA requires very little time commitment after the initial setup, making it perfect for those just getting started with online businesses.
    • You can access powerful analytics tools to track the performance of your products.

    The Cons Of Selling With Amazon FBA

    Selling with Amazon FBA is a great way to generate passive income, but it doesn’t come without its problems:

    • FBA is a competitive business model, but there are many great FBA courses that can guide you to get an advantage over the competition
    • Starting an FBA business can require a high financial investment in wholesale quantities of inventory.
    • You are not in control of the customer service experience for your products (although the FBA experience tends to be world-class)
    • You may find it difficult to differentiate yourself from other sellers on Amazon.

    Dropshipping

    Dropshipping is a business model where the seller doesn’t actually hold any inventory, but instead uses a third-party supplier to ship products directly to the customer.

    Dropshipping is the best way to sell on Amazon without inventory. Not only do you not need to store inventory – you don’t even need to own any!

    How Does Dropshipping Work?

    You simply act as the middleman between your customers and the supplier who stocks the product.

    Once a customer places an order on your Amazon store, you then forward the order to your supplier who will then send the product directly to the customer.

    The Pros Of Dropshipping

    • No need to purchase or store any inventory.

    • Can offer a wide variety of products without investing in additional storage space or staff.

    • You don’t need to worry about shipping or packaging orders.

    • You can focus more on marketing and growing your sales rather than managing the day-to-day operations.

    • Overhead costs are much lower as there is no need for additional storage space.

    The Cons Of Dropshipping

    • Less control over the quality of the products being shipped as you are relying on a third-party supplier.

    • Highly competitive business model, so you may have lower profit margins in order to compete.

    • The customer service experience is out of your hands and any issues relating to delivery or product quality must be handled by the supplier.

    • There may be delays in getting orders processed

    Use Third-Party Logistics Companies

    Third-Party Logistics (3PL) companies are businesses that provide outsourced services such as warehousing, inventory management, and order fulfillment.

    Essentially, A third-party logistics company would offer the same service as Amazon FBA.

    3PLs help sellers save time, money, and resources by managing the shipping process for them and are a great way to sell on Amazon without inventory.

    For some sellers, using a 3PL may not make the most sense. Amazon FBA could offer the same service, but more efficiently run and cost-effective for sellers.

    Not to mention that a 3PL wouldn’t be able to offer the same next-day delivery service as FBA would to Prime members.

    The best time to consider working with a 3PL is when you are a new seller. Especially a new seller who wants to increase their storage capacity during sales events, like Black Friday or Prime Day.

    Sellers can add the FBM (Fulfill By Merchant) option to the product listing, and be able to offer higher qualities of products to allow for an increase in sales during the sales event.

    The Pros Of Using 3PLs

    Much like Amazon FBA, working with a Third-party Logistics company is a great way to run a passive Amazon business. Here are some of the benefits of working with a 3PL:

    • No need to manage or store any inventory.

    • Access competitive rates without having to pay for additional staff or storage space.

    • Increased flexibility in terms of pricing. You won’t be paying for shipping costs upfront or storing your own products.

    • You can focus on marketing and growing your business, rather than managing the day-to-day operations.

    • You have access to powerful analytics tools to track performance and inventory levels.

    • Scale quickly without having to invest in additional staff or storage space.

    The Cons Of Using 3PLs

    The downside to working with third-party inventory solutions is that Amazon already provides a world-class solution. This is very difficult to compete with.

    Here are some of the other cons to working with a 3PL:

    • You may not have as much control over customer service as you would if you were handling all of the processes yourself.

    • Certain 3PL companies may require minimum orders, which could limit your ability to manage costs effectively.

    • There is a risk that something may go wrong with the order fulfillment process and it’s out of your hands if it does.

    Sell Digital Products

    Selling digital products is the ultimate answer to “how to sell on Amazon without inventory”. Technically, your product doesn’t ‘physically” exist!

    Digital products are any type of product that is available in digital forms, such as ebooks, video lessons, software programs, music downloads, etc.

    Selling digital products is an attractive option for those who want to know how to sell on Amazon without inventory. It eliminates the need to purchase or store any physical inventory.

    The Pros Of Selling Digital Products

    • You don’t need to worry about shipping or packaging orders.

    • You have access to a global market since you can easily deliver your product digitally in any corner of the world.

    • No need to manage returns or defective products. You are simply delivering information rather than a physical product.

    • You don’t need to worry about buying or storing any inventory, which reduces overhead costs.

    • You can easily scale up your product offering without having to invest in additional storage space or staff.

    The Cons Of Selling Digital Products

    • Margins may be tight since customers are used to paying significantly less for digital products than physical ones.

    • You will have to deal with digital theft, as it is easy for customers to copy and distribute your work without permission.

    • There is a risk that the customer may not be satisfied with the product, which could lead to negative reviews or refunds.

    • It can take time and resources to create high-quality digital products,

    How To Get Started Selling On Amazon

    Whether you decided to sell on Amazon leveraging the FBA model, or sell digital products, the process is similar in regards to set up.

    If you’re a complete newbie and need some guidance on:

    • how to start an Amazon store,
    • how to source products,
    • how to launch your brand,
    • and how to scale your business,

    Viral Launch has an incredible FREE course that will show you how to do all of these tasks and more:

    In Summary

    Hopefully, this post has shown you 4 ways how to sell on Amazon without inventory.

    Selling on Amazon without inventory can be a great way to start or expand your business.

    There are several options available, such as dropshipping, using third-party logistics companies, and selling digital products.

    Each of these methods has its own pros and cons. It’s important to carefully consider which one is right for you before taking the plunge.

    No matter what option you choose, with the right strategy in place, you can find success selling on Amazon without investing in any inventory.

    How to Find Products to Sell on Amazon: Advanced Amazon Product Research Strategies for Experienced Sellers

    When it comes to thriving in the competitive world of eCommerce, selling on Amazon remains one of the most lucrative avenues, especially for experienced sellers. The question that every seller faces at some point or another is: How to find products to sell on Amazon?

    According to Marketplace Pulse research, there are currently over 6.3 million third-party sellers on Amazon, with over 50% of them selling on Amazon in North America. This statistic highlights the fierce competition among Amazon sellers and the need for advanced product research strategies to stay ahead.

    This guide will dive deep into some of the most effective and advanced Amazon product research strategies. Experienced sellers can leverage these strategies to gain the competitive edge they need to make their desired sales.

    Overview of Advanced Amazon Product Research Strategies

    What is advanced Amazon product research?

    When it comes to selling on Amazon, there are a few secrets you need to know to succeed, and one of them is knowing how to find products to sell on Amazon. 

    Product research involves all the processes used to identify profitable product opportunities. Analyzing key metrics such as market trends, demand, and competition are pivotal to this process.

    According to Jim Pendergast, Senior Vice President at altLINE Sobanco, “Experienced sellers may need to dig deeper and go beyond the basic Amazon product research techniques that everyone is already using. That’s where the magic of advanced Amazon product research comes into the picture.”

    Advanced Amazon product research goes beyond just scratching the surface. It involves a more in-depth approach to identifying the most profitable and less competitive product opportunities on Amazon. You can remove the guesswork from your product research using an Amazon product research tool and other techniques to analyze data, uncover hidden trends, and make data-driven decisions.

    Advanced Amazon product research may require that you invest a significant amount of your time and effort. However, you can be sure that it will pay off handsomely in terms of increased sales and revenue.

    Importance of advanced Amazon product research

    There are many reasons why sellers on Amazon should be intensely interested in conducting product research and leveling up their strategies.

    First, it lets you identify and explore potentially profitable opportunities and niches. Amazon product research can aid you in identifying gaps in the market and finding the perfect product categories – those in high demand but with low competition. This will set you apart from the crowd and help sky-rocket your sales.

    Furthermore, Amazon product research can provide you with a head-start by aiding in evaluating and assessing competitors and the potential lucrativeness of a product before committing your time and money to it. This can save you money, as it can prevent you from investing in goods that won’t assist you in reaching your financial targets.

    Knowing how to find products to sell on Amazon using an Amazon product research tool and advanced product research techniques can help you refine your product descriptions for search engines and improve your product’s visibility in search results. 

    Once you possess a robust knowledge of the key terms clients are searching for, you can devise superior titles, descriptions, and tags for your products. This will facilitate your products to appear higher in the search results, ultimately increasing their visibility and the likelihood of generating more revenue.

    Advanced Amazon product research techniques

    Having recognized the significance of Amazon product research, the subsequent step entails examining the methods for executing and leveling these methods up. A few of these include the following:

    • Reverse Engineering:

    It entails carefully scrutinizing the best-selling products in a specific market segment and disassembling their attributes, constituents, and pricing to construct a comparable or superior product.

    Reverse engineering can provide you with invaluable insights into what constitutes a specific product’s success. Subsequently, you can apply this knowledge to design a product that surpasses your competitors.

    • Bundling:

    It involves grouping related products and selling them at a reduced cost. This approach can be highly effective since it enhances the assessed value of the product and stimulates customers to purchase multiple items at once, increasing the seller’s earnings.

    • Keyword research:

    When customers visit Amazon to explore products, they enter keywords or phrases pertaining to their desired purchase.

    By conducting thorough keyword research, you can discover high-traffic search terms that can increase your product’s visibility to prospective customers. This tactic can enhance the likelihood of attracting customers to your product when they conduct a search.

    • Identifying and analyzing competitor products and listings:

    Acquiring a comprehensive understanding of the competitive landscape and identifying effective strategies to differentiate your offerings is a crucial step. By evaluating the offerings of your competitors, you can identify opportunities to improve your existing products and establish unique selling points that set your products apart.

    • Finding unique or custom products to sell:

    There exist numerous products that are not commonly available on Amazon or that can be personalized to meet the specific requirements of clients. If you can find such unique or bespoke products, you will achieve a competitive edge and entice niche markets that might not be adequately served by existing products.

    These strategies, when applied effectively, can lead to a significant increase in sales and profits and, ultimately, success on Amazon.

    However, it is noteworthy that the online shopping landscape continuously changes, and what was effective in the past may not inevitably be fruitful today. Therefore, you must remain updated on the most recent product research trends and tools, including how to find products to sell on Amazon, to facilitate expanding your business on Amazon.

    Identifying and analyzing competitor products and listings

    Techniques for identifying and analyzing competitor products and listings

    When selling on Amazon, one of the most critical factors determining your success is how well you understand your competition. Taking time to identify and analyze your competitor’s products and listings will help you locate loopholes you can capitalize on to stand out from the crowd.

    Below are some proven methods of identifying and analyzing your competitors on Amazon.

    • Conduct keyword research:

    Look up keywords and phrases related to your product or niche on Amazon. 

    Anthony Martin, Founder and CEO of Choice Mutual, adds, “Go through the top results and analyze the listings to see what your competitors are doing – what they are selling, how they are positioning their products, and the specific keywords they are targeting.”

    • Use Amazon’s “Customers who bought this also bought” feature:

    Many sellers on Amazon still don’t know how useful this feature is in helping to identify related products that their customers are also interested in. You must analyze these products to see if your competitors offer them.

    • Utilize Amazon’s “Sponsored Products” ads:

    These appear on Amazon’s search results page and are a great way to identify and track your competitors. Study these ads to find out what products your competitors are promoting and what keywords they are targeting.

    • Analyze your competitor’s product reviews:

    Knowing what customers think about your competitor’s products is invaluable when selling on Amazon. Such reviews may provide detailed insights into consumers’ preferences, empowering you to utilize this data to enhance your product offerings.

    Having made significant progress in recognizing your competitors, the next phase involves analyzing their product listings. Here are some crucial elements that you should pay attention to:

    • Product title:

    In this case, it’s crucial to take a few hints from how your competitors are naming their products. Are they utilizing brief or lengthy titles? Are they integrating their brand name? Or are there any other descriptive terms they are utilizing? Answering these questions will aid you in devising your unique and appealing product title.

    • Product Description:

    Your product description is the perfect avenue to exhibit and highlight your product’s distinctive characteristics and advantages. You can analyze the product descriptions of your competitors and explore methods to distinguish your products from theirs.

    • Images:

    To draw the interest of potential buyers swiftly on Amazon result pages, deploying catchy images is crucial. One of the most effective techniques to accomplish this is utilizing exceptional-quality images. It is necessary to look at the images used by your competitors to present their products, compare them with yours, and ascertain if there is room for improvement.

    Make an effort to identify and analyze the products and listings of your competitors. You will obtain precious insights that reveal how to find products to sell on Amazon efficiently, including what’s effective in your niche, and give you ideas for enhancing your offerings.

    Finding unique or custom products to sell

    Strategies for identifying and sourcing unique or custom products

    Eric Mills, Owner of Lightning Card Collection, says, “As a novice seller on Amazon, it is essential to steer clear of selling products already excessively saturated with competition. This will help you to minimize the risk of being overshadowed by the already established market players.”

    To stand out among the multitude of other Amazon sellers and draw in shoppers searching for something distinct, exclusive, or personalized, it is advisable to discover a means of distinguishing yourself. An excellent approach to achieving this is by finding unique or bespoke items to sell.

    However, recognizing and procuring these unique products that can put you ahead of the competition may present a challenge. Below are some suggestions that can steer you in the right direction as you embark on your quest to discover one-of-a-kind or personalized products to sell on Amazon:

    • Search for handmade products:

    Handmade products hold a significant spot in the hearts of numerous buyers, and these consumers are usually prepared to pay a higher price for them. Websites like Etsy, a platform for vintage and handmade items, offer a wide range of handmade products. Additionally, it’s a good idea to prioritize visiting craft fairs and exhibitions to discover artisans who produce one-of-a-kind products.

    • Consider private label products:

    Not sure what private label products are? Don’t fret. They are products you don’t manufacture yourself but can be sold under your brand name. After receiving the product, all you have to do is customize it to your taste and make it appealing to customers. 

    This strategy can be very effective, primarily when you identify a currently trending product with few customization options.

    • Take advantage of online marketplaces:

    There are so many online marketplaces, such as DHgate, where you can find reliable suppliers specializing in custom or unique products.

    You can ask these suppliers if they offer a range of customization options. Options, such as different colors, sizes, or materials, so you can be creative and bring your unique product to life.

    • Work with a designer:

    If you have a specific idea in mind for a unique product but need to know how to put the pieces together, you can employ the services of a designer to create a custom design.

    Where to find designers? Easy! You can go on sites such as Upwork and Fiverr or attend design conferences and events to network and collaborate with designers in person.

    You need to be ready to explore new opportunities and put your creativity to use when trying to learn how to find products to sell on Amazon. These unique products might just be what you need to take your sales game to the next level!

    Tips for finding and working with suppliers for custom products

    Identifying unique source products can be overwhelming, particularly if you lack experience collaborating with suppliers. Here are some pointers to facilitate and streamline the process of discovering and engaging with manufacturers of bespoke items:

    • Know your product requirements:

    Before commencing your search for suppliers, it is vital to carry out research. Have a distinct understanding of your product requirements, including the type of material, dimensions, and design you desire.

    A clearly outlined product specification will make explaining to potential suppliers what you are looking for easier and ensure you get the exact product you want.

    • Check supplier credentials:

    When encountering a potential supplier, look at their credentials. It’s imperative to find a supplier with substantial expertise in dealing with your category of merchandise and a favorable reputation in the industry.

    • Request samples:

    To discover the appropriate supplier, demand samples of products from potential suppliers. This will grant you a glimpse into the quality of their work. Asking for samples should assist you in determining whether you intend to proceed and collaborate with the supplier.

    • Negotiate prices:

    While collaborating with suppliers, it is crucial to ensure that you negotiate cost-effectively to secure the best deal. Disclose your budget and expectations transparently, and do not be reluctant to negotiate a deal that is favorable to you.

    Conclusion

    In the world of e-commerce, the competition is intense. Only the most seasoned sellers who implement advanced product research techniques will prosper.

    Although traditional product research strategies are still utilized, they possess limitations, and sellers who exclusively rely on them are likely to miss numerous opportunities.

    Performing advanced product research requires time, energy, and resources. Sellers must allocate resources to reliable tools and stay current with the most recent advancements to make more informed decisions.

    By implementing the strategies detailed in this guide and continuously refining their tactics, sellers will know how to find products to sell on Amazon, maintain a competitive edge, and establish themselves for long-term success in Amazon’s marketplace.

    5 Steps – How To Prepare For Amazon Prime Day 2023

    Amazon Prime Day 2023 runs from July 12 to 13 for 48 hours.

    Prime Day is a great opportunity for Amazon sellers to take advantage of the influx of Prime members on the Amazon platform.

    Sellers can gain a huge boost in sales and revenue because of the big increase in consumers searching for lightning deals and discounted items.

    The lead time for getting more stock manufactured, shipped, and stocked in the FBA warehouses can sometimes take up to 3 months, so now is the time to start getting ready. 

    This post will cover exactly how to prepare for Prime Day 2023.

    Step 1 – Offer Different Prime Day Discounts

    Some sellers decide to ignore Prime Day and rely solely on the increase in customers on the platform to experience a boost in sales.

    I wouldn’t recommend doing this!

    The idea of Prime Day is that Amazon Prime Members gain access to the sales event, and can expect to find discounted items.

    Consumers are actively searching for deals, and when you don’t appear to be offering any, you’re likely to be bypassed and your competitors will get the sale.

    Offering a different range of discounts is a great way to entice customers to purchase your products.

    Here are 4 different ways to do this:

    Prime Day Deals

    If you are planning on offering Prime Day Deals, then you should submit your offers to Amazon before April 28, 2023.

    Prime Day Deals are an investment and will not suit every budget.

    They come with a rather large fee, but it’s usually worthwhile as your product will gain much more visibility during the sales event, and sellers will see a healthy ROI.

    If you’re a new seller and you don’t have access to a large marketing budget, then Prime Day Deals won’t be worth your while, and you should look to offering Prime Exclusive Discounts instead…

    Prime Exclusive Discounts

    Prime Exclusive Discounts are discounts that you can offer to Amazon Prime members only.

    This is a great way to incentivize customers with an existing Amazon Prime subscription and make them feel like they are getting value from their membership.

    These discounts don’t come with the same hefty fee as Prime Day Deals, but they might not be as effective depending on your product category and target audience.

    If you decide to go down this route then you need to submit your offers to Amazon before May 5th, 2023.

    Run Promotions

    You can also run promotional campaigns during Amazon Prime Day 2023.

    These promotions could be in the form of a free gift or bonus for customers who purchase your product, or you could offer free shipping to incentivize customers to purchase from you.

    These types of promotions are great because they don’t require as much lead time, and they give customers an added incentive to choose your product over others.

    Step 2 – Optimize Your Product Listing

    A highly optimized Amazon product listing is your best chance of increasing your conversion rate over the Prime Day period.

    It’s important to do this now instead of a few days before Prime Day because you want to gain as much traction with your ranking and Best Seller Rating.

    Here are the best 3 ways to optimize your product listing in preparation:

    1. Check your Product listing Keywords
    2. Improve product images
    3. Increase your reviews

    Optimizing Product Listing Keywords

    Optimizing your product listing so that it is ranking for the most relevant, and highest converting keywords for your product search terms is vital to increasing your conversion rate, and organic ranking on Amazon.

    The best way to check that your listing is properly optimized for the most relevant keywords is to audit the following sections of your listings:

    • Product Title
    • Product bullet points
    • Product Description

    How To Audit Your Listings For Keywords

    The best and most thorough way to audit your product listing for Keywords is to re-perform keyword research for your product’s root keyword.

    Root keyword – is the shortest, most obvious search term for your product.

    Then double-check that your listing includes all of the other longtail search terms for your product and make sure that they are properly placed within your listing.

    This product launch checklist dives deep into how to properly optimize your product listing to increase rankings and conversion rates.

    Optimize Product Images

    There are two points of focus with your product images:

    • The main image
    • secondary images

    The main image helps to win the click, and the secondary images convert customers into buyers.

    So make sure your images are effective in their roles.

    Your main product image should have:

    • Pure white background
    • No badges or text
    • Product without packaging
    • Images should be square
    • All extra white space cropped out
    • As high-quality as possible
    • Use ALL the space

    Your secondary images should:

    • Have any color background (lifestyle images showing the product in use at home, or wherever the product belongs)
    • Images should be square
    • Be as high quality as possible
    • Use text overlays to communicate the benefits
    • Use all 9 product image slots
    • Show benefits
    • Reiterate bullet points
    • Showcase the product dimensions

    Increase Your Product Reviews

    The more reviews you have, the more likely customers will be to trust your product and make a purchase.

    Gaining positive reviews is also a ranking factor for the A9 Algorithm that Amazon uses to select which products earn the highest rankings in the search terms.

    There are several ways to do this:

    • Create product inserts that your suppliers add to your product packaging.
    • Send follow-up emails to offer support and ask for any feedback.
    • Offering exclusive promotions/discounts in exchange for reviews.
    • Reaching out directly via social media platforms for reviews.

    [Disclaimer]

    It would be a breach of Amazon’s terms if you directly ask customers for a positive review, you are allowed to follow up to make sure that customers are happy with their purchase and to offer support should they need it.

    By offering this level of service, customers will feel much more obligated to want to leave positive feedback in the form of a review, but a review cannot be incentivized or specifically asked for.

    Step 3 – Increase Inventory

    Running out of inventory can cause your organic ranking to plummet whilst you’re waiting for your stock to replenish.

    Your search ranking should be maintained at all costs, so increasing the level of inventory in storage over the Amazon Prime Day 2023 sales event to account for the boost in sales is vital.

    How Do You Know How Much More Stock To Buy?

    Amazon Sellers (myself included) have experienced Prime Day sales reaching up to 3 times higher than normal sales, in some cases even more.

    So as a rule of thumb, figure out your average daily sales per product, times it by three, and then double it (because Prime Day is a 2-day event).

    How To Increase Storage Capacity Limits

    For new sellers, or for sellers with a poor Inventory Performance Index (IPI) increasing your FBA storage capacity isn’t possible.

    If you hold inventory for too long or have a low ‘sell-through rate’, then your IPI score may be too low for Amazon to want to increase the capacity for you to increase your levels of inventory.

    The best way to increase your IPI score is to increase your sell-through rate.

    Increasing your sell-through rate will naturally decrease your excess inventory score, by shifting the products that were sat for too long in storage.

    Amazon wants your products to spend as little time in their fulfillment center as possible, so increasing your sell-through rate, and decreasing your excess inventory score can help you to earn a higher IPI, resulting in more storage availability.

    Step 4 – Offer FBM If You’ve Reached Your FBA Storage Capacity

    If you’ve maxed out your FBA storage capacity, and don’t have enough stock to meet the demand of Prime Day sales, then it makes sense to offer FBM sales.

    FBM stands for ‘Fulfilled By Merchant’ and means you store the products in your home or a local warehouse, and take care of shipping them with your own courier services or Amazon Shipping Services.

    Having a backup plan is key when it comes to Prime Day success, especially if you are unable to increase your storage capacity with FBA.

    Your FBM inventory will automatically win the buy box and you can fulfill the products yourself.

    Step 5 – Run PPC Ads

    Running PPC (Pay Per Click) ads is a great way to drive traffic to your products and give them a boost in rankings.

    You can create targeted campaigns specifically for Prime Day, with a higher budget than normal.

    Your advertising budget should be reflective of the sales you anticipate making during the event, so calculate the extra cost versus potential profit, and then decide how much you want to spend on it.

    It’s also a great idea to run PPC ads in the months leading up to Prime Day to improve your organic rankings.

    Running your PPC ads on Amazon is much more effective when you use a PPC management tool like the Viral Launch Kinetic PPC Tool. 

    Kinetic PPC provides sellers with more data to easily analyze campaigns and search term information, meaning you can easily maximize profits on ad campaigns.

    There is much more automation when you use a PPC tool like Kinetic PPC, rather than running ads on the Seller Central platform.

    Once you have sales and conversions coming in from your PPC campaigns, make sure to keep an eye on them and optimize your campaigns.

    The way to do this is to check the performance regularly and adjust bids or add/remove keywords as needed depending on which ones are performing the best.

    Amazon Prime day 2023 FAQ

    When is Amazon Prime Day 2023?

    Amazon Prime Day runs from July 12 to 13

    What is Amazon Prime Day?

    Amazon Prime Day is a global shopping event exclusive to Amazon Prime members, offering amazing deals and discounts on a variety of products.

    How can Sellers make the most of Prime Day?

    Prepare your inventory and create campaigns to target Amazon shoppers during the event. Make sure you are monitoring your stock levels at all times, and increase your storage capacity if necessary. You should also be running PPC ads to boost the visibility of your products and create a backup plan with FBM sales in case your FBA inventory maxes out. Leverage social media platforms off of the Amazon platform too, to help drive traffic to your listings.

    What types of deals can you find on Prime Day?

    Prime Day offers a wide range of deals including discounts on electronics, home appliances and furniture, fashion, toys, and more.

    What are the most profitable product categories on Amazon Prime Day?

    Toys, electronics, home appliances, and fashion are some of the most profitable product categories on Prime Day. Other popular categories include beauty products and pet supplies.
    The top 2 most profitable categories on Amazon Prime Day are:
    #1: Toys and kids’ and babies’ items (32%)
    #2: Electronics, computers, and office tools (21%)

    Amazon Influencer Program: Effective Marketing Tool for Amazon Sellers

    As an Amazon seller, you are probably aware of the numerous marketing tools and programs available to help you promote your products and increase your sales. One such program that has gained popularity in recent years is the Amazon Influencer Program. But is this program really effective? In this blog post, we will explore it and its benefits for Amazon sellers.

    Influencer marketing has become an increasingly popular strategy for brands to reach new audiences and drive sales. By partnering with influencers who have a strong social media presence and engaged following, brands can leverage their influence and credibility to promote their products to a wider audience. According to a survey by Influencer Marketing Hub, 63% of marketers intend to increase their influencer marketing budgets in 2021, highlighting the effectiveness of this strategy. Brands can benefit from influencer marketing by reaching new audiences, increasing brand awareness, building trust and credibility, and ultimately driving sales. Additionally, influencer marketing can be more cost-effective than traditional advertising methods, making it an attractive option for brands of all sizes. By collaborating with influencers (and developing a strong influencer marketing strategy), brands can tap into the power of influencer marketing to achieve their business goals.

    What is the Amazon Influencer Program?

    The Amazon Influencer Program allows social media influencers to earn money by promoting Amazon products to their followers. Amazon influencers receive a unique storefront URL that they can use to showcase their favorite products to their followers. When a follower clicks on a product and makes a purchase, the influencer earns a commission.

    The Amazon Influencer Program is different from the Amazon Affiliate Program. The affiliate program is open to anyone who wants to promote Amazon products and earn a commission on sales. The Influencer Program is only available to social media influencers with a significant following on social media platforms like Instagram, YouTube, Twitter, and Facebook.

    How to Become an Amazon Influencer

    If you are interested in becoming an Amazon influencer, here are some tips to help you get started:

    Keep in mind that the Amazon Influencer Program is invitation-only, and meeting the eligibility requirements does not guarantee acceptance. However, by creating consistent high-quality content and

    Keep in mind that the Amazon Influencer Program is invitation-only, and meeting the eligibility requirements does not guarantee acceptance. However, by creating consistent high-quality content and building a strong following, you can increase your chances of being accepted into the program.

    Eligibility Requirements:

    To become an Amazon influencer, you need to meet the following eligibility requirements:

    • You must have a YouTube, Instagram, Twitter, or Facebook account with a significant number of followers.
    • Your social media account must be active and in good standing.
    • Your social media account must be public.
    • Your content must be relevant to Amazon’s product offerings.

    If you meet these requirements, you can apply to the Amazon Influencer Program through your Amazon Associate account. Once your application is approved, you will receive a unique storefront URL that you can share with your followers. You can customize your storefront with your favorite products and categories to make it more appealing to your followers.

    Amazon Storefront

    One way to maximize the benefits of the Amazon Influencer Program is to create an Amazon storefront. It should be noted that this Amazon Influencer storefront is different from an Amazon Seller Storefront. One being for an influencer, the other registered under the Brand Registry and for a brand.

    The Amazon Influencer storefront is a curated page that displays all the products you recommend as an influencer. This makes it easier for your followers to find and purchase products you recommend, ultimately increasing your commission earnings.

    How to create an Amazon Influencer storefront:

    1. Sign up for the Amazon Influencer Program and get accepted.
    2. Once accepted, you will receive a unique URL for your storefront.
    3. Customize your storefront by choosing a theme and adding your logo and branding.
    4. Add products to your storefront by searching for and selecting them from the Amazon catalog.
    5. Organize your products into categories to make it easier for your followers to navigate.
    6. Promote your storefront on your social media platforms and website to drive traffic and sales.

    Creating an Amazon storefront is an excellent way to enhance your influencer marketing efforts and increase your earnings.

    Benefits of the Influencer Program for Amazon Sellers

    The Amazon Influencer Program can be an effective marketing tool for Amazon sellers for several reasons:

    1. Reach a wider audience: By partnering with social media influencers, Amazon sellers can reach a wider audience that they may not have been able to reach on their own. Influencers have a loyal following of fans who trust their opinions and recommendations. When an influencer promotes a product, their followers are more likely to trust their endorsement and make a purchase.
    2. Increase sales: The Amazon Influencer Program can help Amazon sellers increase their sales by driving traffic to their product listings. When an influencer promotes a product on their storefront, their followers can click on the product and make a purchase directly from Amazon. This can result in an increase in sales for the Amazon seller.
    3. Cost-effective marketing: The Amazon Influencer Program can be a cost-effective marketing tool for Amazon sellers. Unlike traditional advertising methods like TV commercials and billboards, the Amazon Influencer Program allows sellers to promote their products through social media influencers at a lower cost.

    How to Reach out to Amazon Influencers

    Reaching out to (and working with) Amazon influencers can be a highly effective way to promote your products on Amazon. The first step is to identify influencers who are a good fit for your niche or category. You can do this by searching for influencers on Amazon’s Influencer Page, or by using third-party tools to find influencers who are already promoting products similar to yours. Once you’ve identified potential influencers, it’s important to reach out to them in a professional and engaging way.

    Start by introducing yourself and your brand, and explain why you think the influencer would be a good fit for promoting your products. Be sure to offer them something of value, such as a discount on your products or an exclusive preview of new products. Finally, be open to negotiation and willing to work with the influencer to find a mutually beneficial arrangement. With the right approach, reaching out to Amazon influencers can be a highly effective way to promote your products and grow your business on Amazon.

    Example Influencer Outreach Email

    Dear [Influencer Name],

    I hope this message finds you well. I came across your Amazon Influencer Page and was impressed by your content and engagement with your audience. I’m reaching out because I believe your influence and expertise could help promote our brand and products to a wider audience.

    Our brand specializes in [describe your niche/category/products]. We’ve received great feedback from our customers and are confident that your followers would love our products as well. We would be happy to offer you a [percentage/discount/flat rate] on your first purchase, and additional discounts on future purchases, in exchange for your promotion of our brand.

    We’re open to any ideas or suggestions you may have on how we can work together to promote our brand and products in a way that’s beneficial for both of us. We’re excited to hear back from you and hope to work with you soon.

    Thank you for your time and consideration.

    Best regards,

    [Your Name]

    Amazon Influencer Program vs Affiliate Program

    One common question is, “What’s the difference between the Amazon Influencer Program and the Amazon Affiliate Program?” While both programs allow you to earn commissions on products you recommend, there are a few key differences.

    The Amazon Influencer Program is designed specifically for social media influencers with large followings. Influencers who are accepted into the program receive a vanity URL, a curated storefront, and other tools to help them promote products to their followers.

    The Amazon Affiliate Program, on the other hand, is open to anyone with a website, blog, or social media platform. Affiliate marketers receive a unique tracking code for each product they promote and earn commissions on any sales made through their links.

    While both programs offer opportunities to earn commissions on Amazon products, the Influencer Program is more exclusive and provides additional tools and resources to help influencers succeed.

    Conclusion

    In conclusion, the Amazon Influencer Program can be an effective marketing tool for Amazon sellers. By partnering with social media influencers, Amazon sellers can reach a wider audience, increase their sales, and promote their products in a cost-effective way.

    To become an Amazon influencer, focus on building a strong following on social media platforms, creating engaging content, and promoting Amazon products that are relevant to your audience. By following these tips, you can increase your chances of being accepted into the Amazon Influencer Program and maximizing its benefits.

    Viral Launch’s comprehensive suite of Amazon software tools can help Amazon sellers get into influencer marketing. With Viral Launch’s Product Discovery tool, sellers can identify potential products that are currently being promoted by influencers. They can also use the Competitor Intelligence tool to identify competitors already using influencer marketing to promote their products. Viral Launch’s Market Intelligence tool can help sellers identify the most popular influencers in their niche or category, as well as track their performance over time. Additionally, the Listing Analyzer tool can help sellers optimize their product listings to maximize their chances of success with influencer marketing. By using Viral Launch’s suite of Amazon software tools, sellers can gain valuable insights and data that can help them develop an effective influencer marketing strategy.

    FAQ

    Can I use the Amazon Influencer Program to promote any product on Amazon?

    No, you can only promote products that are available through the Amazon Influencer Program. These products are selected by Amazon and may vary depending on the category or niche you are promoting.

    Can Amazon influencers collaborate with brands directly?

    Yes, Amazon influencers can collaborate with brands directly outside of the program. However, any products promoted through an influencer’s Amazon storefront must be part of the program.

    What is the difference between the Amazon Influencer Program and the Amazon Affiliate Program?

    The Amazon Affiliate Program offers a commission on every sale made through an affiliate link, while the Influencer Program offers a commission on products that are specifically promoted through an influencer’s Amazon storefront.

    Can I use the Amazon Influencer Program alongside other affiliate programs?

    Yes, you can use the Amazon Influencer Program alongside other affiliate programs as long as you disclose this to your followers.

    How to Use ChatGPT to Optimize Your Amazon Listing

    The tech story of 2023 has been the rapid rise of artificial intelligence technology such as ChatGPT. Find out how to use ChatGPT as a tool for your online business.

    Writing an effective Amazon listing is crucial for attracting potential buyers and increasing sales, but it can be daunting for many sellers. Many sellers look elsewhere when writing their Amazon listing, whether due to a lack of confidence in writing skills, language barriers, or a lack of knowledge on creating copy that will be crucial to your Amazon success.

    This is where ChatGPT comes in – as an AI language model, it can save you time and money regarding Amazon listing optimization.

    ChatGPT can save considerable time and money by automating a significant chunk of your Amazon listing copy. If performed correctly, you can generate content that accurately describes your product and informs the customer of its key points, ultimately driving more conversions and boosting your bottom line.

    Below, let’s dig in on how to use artificial intelligence tools for Amazon listings to advance your online business.

    What is ChatGPT?

    ChatGPT is an AI language model developed by OpenAI. It is a deep learning-based model that uses a transformer architecture to understand and generate human-like language. It’s been pre-trained on an extensive collection of text from the internet and can generate human-like responses to a wide range of questions and topics.

    ChatGPT is designed to assist and provide information to users, and can be integrated into various chat applications and platforms to provide an intelligent and interactive chatbot experience.

    Launched in November 2022, it reached 1 million users just five days after its launch. In the months since its release, it’s generated a ton of buzz thanks to its popularity, concerns about its usage, and the future of tech.

    How to get started with ChatGPT

    First, go to chat.openai.com. Then, continue with your Google or Microsoft account, or manually enter an email address and password. Upon doing this, you’ll need to verify your email address, and boom, you’re all set up. You may be asked to provide a cell phone number for verification purposes, where you’ll receive a text with a confirmation code.

    Due to its popularity and it being a free research preview, you may encounter issues with being unable to sign in or sign up due to servers operating at peak capacity. If this happens, try again shortly as it typically doesn’t remain inaccessible for long.

    Before getting down to business, feel free to play around in ChatGPT for a bit. Testing out the technology to find its limitations and see how far it can go can pay off when it comes time to create a prompt for your listing. Since the copy will almost literally write itself, your skill comes not as a writer but as a prompter. The AI-generated copy will only be as good as the prompt you enter.

    Take a second to see how ChatGPT responds to vague prompts and how you can be more specific. At this stage of the tool’s development, you’ll likely find there’s a sweet spot between vague and specific that will deliver the best response for what you’re hoping to receive.

    Utilizing AI tools for Amazon Listings

    Since ChatGPT specializes as an AI language model, it naturally makes sense as a time-saving assistant for writing tasks. While that may not assist with optimizing advertising campaigns or managing inventory (yet), it can save you time and money regarding your Amazon product listing copy.

    Your Amazon listing copy serves many purposes, but typically the goals fall under two umbrellas; for SEO visibility and to inform the customer about your product. While ChatGPT won’t check off both boxes to perfection, it can help you save time and tackle most of the basics.

    For example, you can prompt ChatGPT to create an Amazon product listing for whatever product you’re selling, and it will provide a solid facsimile of an Amazon product description. You may have to toy around with your prompt and be specific to receive the copy in the desired format.

    Before entering the prompt, requests for Amazon product listing copy for teeth whitening strips resulted in a few formats that didn’t match the fields in an Amazon product listing. Once the specifics were included in the prompt, ChatGPT spat out the product description below.

    Pretty impressive, right? And it took less than a minute to produce once given the prompt. In essence, the generated copy tackles what teeth whitening strips do. However, you may notice ChatGPT ran with the details quite a bit. The prompt does not mention the number of treatments, ingredients, or price, all directly or indirectly mentioned in the copy. This is where you come in!

    The generated copy must be reviewed, edited, and fact-checked to ensure it’s accurate and within Amazon’s Terms of Service. For the teeth whitening strips example, you would want to ensure the treatment details, ingredients, and expectations are accurate to the product you’re selling.

    You can enter specifics in your prompt, and ChatGPT will include them in the description. But you may be better served to stick with the generated copy as the technology matures through its infancy. Editing the generated copy may be more straightforward, inserting the product-specific details independently.

    Optimizing ChatGPT Copy for SEO

    Importantly, ChatGPT doesn’t write for SEO purposes on Amazon. Without access to search volume data from an Amazon-specific search volume tool like Keyword Research, the tool can’t optimize visibility through SEO. For this, you can use Viral Launch’s Listing Builder to cross-reference and edit for maximum visibility.

    First, sign in to Viral Launch and open Listing Builder. Next, enter your primary keyword to generate a comprehensive list of keywords for your product.

    We recommend skimming through the keyword list and removing any keywords that don’t apply to your product. Keywords like competing brand names, restricted terms, or information that just isn’t accurate for your product, as you won’t want to include them and risk suppressed visibility or lying to customers.

    Once you’ve removed unnecessary keywords, copy and paste the copy for your title, bullet points, and product description into the appropriate fields.

    Example

    The AI-generated product description needs room for improvement but provides a solid start that can be easily optimized with just a few tweaks.

    Take a look at your optimization score in the upper right corner. Is there room for improvement? Most likely, yes. From there, find spaces to insert unused keywords into your listing. An easy place to start would be replacing repetitive keywords if synonyms or variations with search volume appear as unused in your listing.

    The ChatGPT product description also leaves plenty of space concerning character counts, allowing you to add more copy optimized for search without worrying about losing vital keywords.

    After stretching the product title closer to the 200-character limit with the most-searched keywords, the score goes from Mediocre to Exceptional. Also, this is without fully filtering out inapplicable keywords or completing the backend search terms, which would only push the score closer to perfection.

    You may need to add a sentence or two to incorporate all keywords, and even move words around to prioritize the title and bullet points due to their higher indexation value. In fact, we highly recommend utilizing all the characters Amazon allows for your product, even if you reach a perfect score with room to spare. In the crowded Amazon marketplace, any opportunity to inform the customer of your product, answer potential questions, and entice the customer to purchase should be used to your full advantage.

    Conclusion

    ChatGPT offers immense potential to change how we work, but it’s already serving purposes in the business world. While it isn’t a one-stop-shop you can copy and paste without worries, it can save you plenty of time and money spent on a Listing Optimization if you feel confident enough to take these steps.

    While this method requires work on your end, it pales in comparison to doing this entire process manually. If you created a listing without ChatGPT, you would’ve had to do these steps on top of the writing process. Or potentially spend hundreds for an SEO expert to handle this for you. Depending on your product and writing experience, utilizing the copy from ChatGPT can easily cut your workload in half.

    It remains to be seen how else generative AI applications can streamline an Amazon business. From customer service to Amazon communication, the possibilities appear seemingly endless. Early adopters will likely receive an edge over those arriving late to the AI party. Since Amazon is getting into the generative AI business with Hugging Face, an “Amazon ChatGPT” as some call it, the technology appears to be on the rise and entering the Amazon space.

    Consider artificial intelligence as another resource, a new tool in your FBA toolbox. Savvy Amazon sellers comprehend the importance of owning an edge over market competitors. Whether saving money on expenses, expanding your visibility and conversion , or saving time to master other elements of your Amazon business, a tool like ChatGPT can give you that edge to streamline your Amazon success.

    Try your hand at creating an optimized listing with ChatGPT and Listing Builder today to boost your visibility and conversions while experiment with a new wave of technology today!

    How to Dropship on Amazon in 2023

    If you’re looking to start a successful eCommerce business in 2023, then you’ll want to consider learning how to dropship on Amazon.

    Drop shipping can be a very lucrative business model, and with low start-up costs and very few overheads, you can see why entrepreneurs are seeing big returns for small input.

    In this article, we’ll teach you everything you need to know about how to dropship on Amazon, including what drop shipping is, how it works, and how you can scale your business to great heights by leveraging the right tools.

    What Is Amazon Dropshipping?

    Drop shipping is a business model where you don’t have to keep any inventory. You simply act as the middleman between your customers and the supplier who stocks the product.

    Whenever you receive an order from a customer, you place the same order with your supplier, and they will ship it directly to your customer.

    Here Is How To Dropship On Amazon:

    1. You (the entrepreneur) source a product to sell
    2. You then find a supplier for the product
    3. You list the product on Amazon
    4. The Amazon customer purchases your product on Amazon
    5. You then purchase from the supplier and get them to send it directly to the customer’s address.

    It’s all about positioning yourself as the middle person so you’ll never have to invest in large quantities of stock, pay storage fees, or ship container loads of inventory to Amazon fulfillment centers.

    The Different Types Of Dropshipping:

    When it comes to dropshipping on Amazon, there are a few different types you’ll need to be aware of:

    Private label Amazon dropshipping – this is when you source a product from a supplier (usually in China), then customize and brand it with your own logo. You can then list the product on Amazon as your own branded product.

    Retail arbitrage Amazon dropshipping – this is where you source products from retail stores, then list them at a markup on Amazon. When an order comes in, you purchase the product from the store and have it shipped directly to your customer.

    Wholesale Amazon dropshipping – this involves finding wholesalers who offer large discounts on products. You’ll then list them on Amazon and take orders from customers. When you get an order, you purchase the product from the wholesaler in bulk and they ship directly to your customer.

    Print-on-demand Amazon dropshipping – print-on-demand services allow you to list your own designs or artwork on products such as t-shirts, mugs, or phone cases. You don’t need to buy any inventory upfront and only pay for the product when an order comes in.

    Is Amazon DropShipping Profitable?

    Yes, Amazon drop shipping is still a viable business model that can generate significant profits.

    The great thing about dropshipping on Amazon is that there are no upfront costs and the overhead expenses are minimal: all you need to get started is to source a product and list it on the platform.

    How Does Amazon Dropshipping Compare To Other Amazon Business Models?

    Dropshipping on Amazon is just one of many different ways to start an online store. Each model has its own advantages and disadvantages.

    For example, with dropshipping, you have low start-up costs as you don’t need to purchase any inventory upfront. However, the margins are usually small and it can be hard to scale a business quickly due to the limited selection of products available.

    Other popular ways to sell products on Amazon are Amazon FBA Private Label, Wholesale, Online Arbitrage, Bookselling, and Handmade.

    What Are The Pros and Cons Of Amazon Dropshipping?

    The pros of Amazon dropshipping include:

    • Low start-up costs – you don’t need to purchase any inventory upfront, making it a great choice for entrepreneurs who are just getting started.
    • You can offer a wide selection of products – you can source products from anywhere in the world, giving you access to a much wider selection than you’d be able to find in a physical store.
    • No need for storage space – since you don’t need to buy any inventory upfront, you don’t have to worry about finding a place to store it.

    The cons of Amazon dropshipping include:

    • Lower profit margins – since you’re not buying the product in bulk, you’ll have to charge a higher price to make a profit, which can make it difficult to compete with other sellers.
    • Risk of counterfeit products – since you’re sourcing from third-party suppliers, there is a risk that some of the products could be counterfeit or low quality.

    How Much Does Dropshipping On Amazon Cost?

    The cost to dropship on Amazon will vary depending on your product and supplier, but generally, you can expect to pay for the following:

    • Shipping costs – if you’re using a third-party supplier, you’ll need to pay for the cost of shipping the product to your customer.
    • Amazon fees – Amazon will take up to 15% of every sale as their fee.
    • Advertising costs – if you want to get more sales on Amazon, you’ll need to invest in advertising campaigns such as Amazon PPC or sponsored products.
    • Platform fees – depending on which platform you’re using to manage your drop shipping business, there may be an additional fee associated with it.

    Unlike private label and wholesaling, a dropshipping business doesn’t require you to invest in or hold any inventory of your own.

    Instead, when the consumer pays for their purchase from your store, use a portion of the proceeds to buy that product from a supplier and have them send it directly to the buyer.

    This drastically reduces your start-up costs and overheads, making Amazon Dropshipping one of the most cost-effective ways to get started selling products online.

    Here is a list of things that you should invest in to run your eCommerce store efficiently:

    • Amazon professional seller account – $39.99 per month
    • Product samples from your chosen supplier
    • Amazon Pay Per Click (PPC) advertising
    • Viral Launch for product discovery, optimizing listings, finding the best-converting keywords, and PPC management

    Typically, the average dropshipping profit margins are between 10-30%, depending on the product.

    Which, for a relatively passive income is very good!

    How To Dropship On Amazon

    Now that you know a little more about the business model, he is the steps you need to take to learn how to dropship on Amazon.

    Step 1 – Set Up An Amazon Seller Central Account

    There are two options when it comes to selling on Amazon – you can use the individual seller Amazon account or the professional seller Amazon account.

    Each has its own advantages, but the professional plan is best if you want to dropship products on Amazon as it will allow you access to their full PPC tools, run promotions, and create bulk listings easier.

    The professional seller account has a capped fee of $39.99 regardless of how many products you sell, whereas the individual seller account charges a $.0.99 fee per unit.

    Step 2 – Finding Products To Sell

    This step is the most vital part of starting your online store, and it’s crucial you get it right.

    Viral-Launch has made it much easier to find high-demand, low-competition products to start selling by leveraging the Product Discovery tool.

    If you’re unsure how to get the most out of this tool, there are two tutorial videos on the Product Discovery tool page, showing you how to get the most of out it.

    But in order to find the high-demand, low-competition products, I would recommend starting your product search off with the following criteria in the KEYWORD tab:

    • Price range between $40-$100
    • Minimum monthly sales of 500>
    • At least 300 reviews

    To avoid any complications with restricted products or products with any other limitations that could slow your growth, I would recommend sticking to the 5 main categories that sell very:

    • Baby
    • Sports & Outdoors
    • Home & Kitchen
    • Pets
    • Garden & Outdoor

    Once you enter these details into the Product Discovery tool, you will be given a list of potential product ideas, with a star rating Idea Score, along with the product’s average revenue and sales velocity.

    The top product idea that came up from my very basic search was products for running.

    I would then click the button below the product keyword and head to the Viral-Launch Market Intelligence page:

    Viral-Launch Market Intelligence provides me with a deep analysis of all the product ideas within the Running keyword and gives them a more detailed idea score star rating:

    These tools will give you a huge advantage in finding the best products to start your Amazon dropshipping business.

    Step 3 – Finding Products To Sell On Your Amazon Store

    Once you have a list of viable product ideas, you then need to focus on finding a supplier.

    The first place to start would be AliExpress, as they offer a wide range of products and have thousands of suppliers all around the world.

    When looking for new suppliers, you should focus on finding those that can create custom branding for your product packaging and labels. This way, you will be able to make your brand stand out from the competition.

    Once you have narrowed down your list of suppliers, you should make sure to ask them for samples. This way, you can assess the quality of their products before committing to a large order.

    Also, make sure to read the reviews and check out the ratings of any supplier you are considering working with – this will give you an insight into the quality of their products and customer service.

    Step 4 – Create Your Listings On Amazon

    Once you have chosen your supplier, it’s time to create your product listings in Amazon Seller Central, or you can also build your listing in the Listing Builder tool.

    You will need to gather the following information for each listing:

    • A product title,
    • Images,
    • Bullet points,
    • Descriptions,
    • Pricing

    Product Title

    The key factors that Amazon considers when ranking products are the keywords in the product title, sales velocity, and the number of positive reviews.

    So the best place to start would be finding the best keywords for your product title, and the rest of your listing.

    The Viral Launch Keyword Research tool will help you find the most powerful keywords for both your Product Title and Product Description.

    The product title should be structured in a way that the strongest keyword for your product, is at the very start of your title.

    Product Images

    The product photos on your listing are a great way to increase sales by showing customers the main features of your product.

    The images should be 1000×1000 pixels and you should use all photo slots on your listing.

    If you’re unable to take great photos yourself, you can always ask your supplier to provide you with high-resolution photos of your product.

    Product Bullet Points

    The product bullet points are the second most important part of the text on your Amazon product listing, after your product title, so they should be keyword rich.

    Product bullet points are the best opportunity to tell your customers how purchasing your product will benefit them and solve their problems.

    Product Description

    The product description should summarize all the features and benefits of your product that you mentioned in the bullet points section, as well as any important information about how to use it. You can create amazing product descriptions using online AI Tools.

    Pricing

    Finally, you need to set a price for your product that will be competitive enough to generate sales without leaving too much margin on the table.

    The Viral Launch Pricing tool will help you find the right price for your products by analyzing your competition and calculating the optimal price point.

    Tips For Success In Your Amazon Dropshipping Business

    Running a successful dropshipping business on Amazon can be a daunting task, so here are some tips to make sure you get the ball rolling.

    1. Promote Your Listings

    Running PPC Amazon ads will massively boost your exposure to your product listing, will increase your organic ranking for your chosen keywords, and will drastically increase your sales.

    2. Set Up Your Storefront Properly

    Make sure to create an attractive storefront with all of your product listings and images in place. This will give customers the chance to shop with ease, and it will also make a great first impression.

    3. Utilize Social Media & Advertising

    Social media is a great way to get the word out about your business and attract new customers.

    You can post about sales, discounts, promotions, and other news related to your business on social media platforms like TikTok, Facebook, Instagram, and Twitter.

    You can also create ads on different platforms to promote your products and direct customers to your store. And more over, you can find your competitor ads & can create your ads better than them.

    4. Monitor Your Products & Pricing

    Make sure you keep an eye on competitor prices and adjust yours accordingly if needed – this will help you stay competitive and maximize profit margins for each product.

    5. Offer Excellent Customer Service

    Providing excellent customer service is an essential part of running a successful dropshipping business on Amazon.

    Make sure you provide prompt and courteous responses to customer inquiries, as well as handle any product returns or refunds in a timely manner.

    Round Up Of How To Dropship On Amazon

    Hopefully, this post provides you with a clearer view of how to dropship on Amazon.

    Dropshipping on Amazon is a great way to start an online business and make money without having to manage inventory or handle shipping.

    The key to success in dropshipping on Amazon lies in:

    • Sourcing the right products
    • Finding great suppliers
    • Optimizing your product listing,
    • Use the right keywords for your title and description,
    • Creating attractive product images and bullet points,
    • Setting a competitive price,
    • and providing excellent customer service.

    By following these tips, you can increase your chances of success in selling products on Amazon as a dropshipper.

    How To Dropship On Amazon FAQs

    Who handles processing customer returns with Amazon Dropshipping?

    The return policy is the same for anything you sell on Amazon.

    Although, unlike the FBA business model – You as the seller will be responsible for the returns, not Amazon. The returns will need to be sent back to your location.

    What are the upfront investments required?

    Dropshipping on Amazon is a very low barrier to entry with regard to start-up costs. You would need to invest in:

    – Amazon professional account – $39.99 per month
    – Product samples from your chosen supplier
    – Amazon Pay Per Click (PPC) advertising
    – Viral Launch for product discovery, optimizing listings, finding the best-converting keywords, and PPC management

    Do I need an LLC to start Amazon dropshipping?

    No you don’t have to start an LLC to drop ship on Amazon, although it will be a good idea to set one up as your own eCommerce store grows in revenue.

    Will the supplier send products in branded packaging?

    Sending your products with branded packaging is something that I would highly recommend asking your supplier to work with you on.

    I would also advise working with your supplier to create packing slips and inserts into your packaging with information on other products and offers.

    Something that Amazon prohibits, is the dropshipping model of online arbitrage where you purchase products individually from other online retailers like Walmart and sell them on Amazon and the product arrives to the customer in Walmart packaging.

    Do I need a professional amazon seller account?

    It’s not essential to have a professional seller account, but you will experience far fewer limitations when you invest in a professional seller amazon account.

    Selling Medical Supplies on Amazon

    If the last few years have taught us anything, it’s how very precious and fragile good health really is. And what that means is that consumers of every age, ethnicity, gender, and social status are looking for new, better, and more affordable ways to cultivate long-lasting wellness. That also means that there has perhaps been no better time than now for clinics, healthcare facilities, and purveyors of medical products and services to consider selling medical supplies on amazon.

    However, marketing your facility or your products on Amazon is likely going to require a markedly different approach to promotions than your business is used to. This article examines strategies medical practices and suppliers can use to achieve success selling medical supplies on amazon.

    Making Money Selling on Amazon

    It doesn’t seem to matter anymore what your industry is — if you’re not selling on Amazon, you’re missing out. In fact, reports show that 89% of Amazon sellers are profitable, and that 37% saw profits increase throughout 2022.

    As more of the population become comfortable operating online, many of our needs previously defined by brick-and-mortar or in-person experiences are being revolutionized. Telehealth, for example, is facilitating long-distance connections between doctors and patients across the globe. In the same way, medical service and product providers are seeing success using the Amazon marketplace as well.

    restricted categories on amazon: Getting the Appropriate Permissions

    Amazon is, literally, the largest marketplace in human history. It enables sellers of every stripe to reach a truly global customer base. 

    Perhaps not surprisingly, though, access to medical products and service providers has traditionally been quite limited and subject to extensive federal and international regulation. That does not mean, however, that medical product providers and practices cannot avail themselves of Amazon’s tremendous market reach.

    What it does mean, though, is that if you want to market your medical practice or product on Amazon Stores, you’re probably going to need to jump through some hoops. For instance, if your product or service is regulated by the FDA, as many health-related ones are, then you’re going to fall into a restricted category. 

    That will require you to meet certain conditions before you’re permitted to market your business, product, clinic, or service on Amazon. In most cases, this will require you to receive FDA approval, adhere to FDA standards, and comply with certain labeling requirements as defined by Amazon.

    Using Data-driven Marketing

    Once you have received the appropriate permissions and met the relevant requirements for marketing on Amazon, you can turn your attention to defining a platform that works. If you are a local medical practice or a smaller-scale manufacturer of medical products and devices, you aren’t likely to have much experience in marketing to a global audience.

    The prospect may, indeed, be daunting, but don’t despair. Marketers today have more and better tools than ever before for understanding and reaching their target audience. The key to reaching your ideal client on Amazon is data. 

    Data-driven marketing enables you to understand who your target client is, what they want, what they need, and what they require. But these aren’t the only insights to be gleaned through data. Data can also help you define patterns of behavior in your target audience, including identifying the types of online content that pique their interest and generate the most clicks. 

    Once you’ve defined what kind of content your target audience is looking for regarding medical services, devices, and products, you can craft your Amazon marketing materials accordingly.  

    Marketing Your Practice Through Online Relationship Building

    One of the most important things to bear in mind when you’re learning to leverage the power of Amazon to market your medical practice is that your goal is not to advertise. Your goal is to build relationships. 

    Marketing your medical practice, product, or service is, fundamentally, about starting an ongoing conversation with your target customer base. The Amazon Store is only one prong of a larger strategy in which you cultivate an engaging and engaged online presence in order to connect with your target audience. 

    Thus, linking your Amazon Store with your business’s website is an ideal way to take your business relationships from merely transactional to truly transformational. You might use blogs, discussion forums, and even online events to help your target clients learn about your practice, your company, and the products and services you provide.

    In the process, you will be building a sense of community in your client base. The more audience members connect with you and with one another, the better able you will be to identify and respond to their evolving health needs.

    The connected Amazon Store, then, is the domain where you endeavor to meet those needs. Your Amazon Store becomes the locale where you are able to respond to the conversation you are having with your clients through your product and service innovations featured there.

    Selling Medical Supplies on Amazon: The Takeaway

    The provision of medical products and services is truly a labor of love and, now more than ever, medical practices and health product companies can serve a global market. Unleashing the tremendous power of Amazon Stores is an ideal way to access this international customer base. However, doing so effectively requires strategy, calling on stakeholders to improve their marketing strategy for a new, more diverse, and far larger target audience. This requires marketers to ensure they have the appropriate permissions and adhere to relevant guidelines for marketing on Amazon. 

    This also requires marketers to tap into the tremendous power of data to define the target audience, understand their behavior, and align their marketing strategy accordingly. Finally, improving marketing through Amazon Stores means integrating Amazon into a more comprehensive and compelling digital strategy. Cultivating a robust digital presence enables medical practices and product purveyors to engage in an ongoing conversation with the target audience, building client relationships that can last a lifetime.

    Viral Launch’s accurate data coupled with our powerful tools, provides Amazon sellers with everything they need to succeed. Create an effective marketing strategy, boost visibility, and see sales skyrocket with Viral Launch. Sign up today and get your first 14 days free!

    Amazon Sellers – How to Protect Against Cyber Attacks

    As the digital landscape continues to offer exciting and enriching opportunities for entrepreneurs, the risks involved grow as well. This begs the question: How to Protect Against Cyber Attacks? Choosing to expand your eCommerce business through Amazon empowers you to engage more meaningfully with a global marketplace. Not to mention that in a tough economic climate for small businesses, capturing a wider range of consumers can help to push your company toward success.

    Nevertheless, this isn’t to say expanding with Amazon eCommerce is always smooth sailing. One of the most common hurdles you’ll find is the prevalence of cybercrime. Even a single serious breach of security could cause devastating financial and reputational damage to your business. Not only could this disrupt your expansion, but it can leave your company unable to recover entirely.

    While you can’t eliminate risk entirely, you can put your company in a better position to minimize your exposure. So, let’s look at how to protect against cyber attacks while still expanding your Amazon eCommerce business.

    How to Protect Against Cyber Attacks

    Recognize the Risks

    One of the most important steps in protecting against cyber attacks occurs before you implement your expansion protocols. Your company can’t just set a blanket set of basic cybersecurity tools in place. Each business has its unique set of risks. It’s important for you to perform thorough risk assessments at the beginning of and throughout your growth to identify and prepare for them.

    The risks to information technology (IT) security for small businesses are varied and growing. Some of the most prevalent cybercrime methods include the use of malware, phishing, account takeovers, and distributed denial of service (DDoS) attacks. Gaining an understanding of how these attacks are performed can empower you to better identify which are likely to be problematic for your eCommerce business moving forward.

    You should then take both a short- and long-term approach to your risk assessments. Consider what cybercrime you’re vulnerable to both now and as you start to bring on new tools, staff, and processes in the future. It can be wise to gain insights from cybersecurity professionals with a background in eCommerce here. They should also know the ins and outs of Amazon’s platform. They’ll be able to implement effective ongoing assessment methods specifically matched to your business model. Indeed, it’s worth considering either a full-time expert or an occasional consultant to be among your first resource investments.

    Adopt Targeted Tools

    When you first start a small eCommerce business selling on Amazon, you may find that generalized security tools are sufficient. However, as you start to develop further, these tend to be less suitable. The bigger you get, the more sensitive and valuable data you’ll handle. You’re also likely to become a more attractive focus for a range of cyber criminals. As such, it’s important to adopt specialist protective tools that target particular issues.

    This may include artificial intelligence (AI) driven threat management software. This automatically scans your business’ systems for signs of any suspicious behavior or potential breaches. It could involve adopting virtual private networks (VPNs) for staff to maintain security when operating in public places. As your staff numbers grow — particularly if you’re using remote operations — identity management software can be appropriate for keeping multiple accounts secure and visible.

    Nevertheless, it’s also worth considering that not all targeted tools are pieces of software or hardware. In some cases, having access to knowledge is a powerful resource. As your small business grows, it can be vital to identify threat intelligence tools that can keep you up-to-date on security issues your company needs to look out for. This is vital given that many businesses are unable to withstand even a single attack. Open-source intelligence-sharing platforms tend to be free to utilize and are regularly updated by both security experts and other businesses.

    Market Mindfully

    Any successful eCommerce growth is dependent on effective digital marketing techniques. Your business faces a significant amount of competition in a truly global commercial space. This means that you have to understand how to use digital marketing tools like Google Analytics and responsive HTML emails to capture your demographic’s attention. Not to mention that gaining skills in web design and graphic design can give you better control over asserting your brand voice in the market.

    In many ways, this represents a key benefit to moving to and growing your business on Amazon. You have opportunities to take advantage of some of the most accessible and impactful marketing tools around. With some knowledge and consistent effort, you can develop successful campaigns.

    However, despite the prospect of enhanced engagement, it’s vital to understand how digital marketing can represent a cybersecurity risk. Some of your online materials — particularly websites and applications — may offer gateways to your networks when insufficiently secured. Indeed, popular online content you make may become a target for DDoS attacks or hackers seeking to piggyback on your web pages to infect consumers with malware.

    It is, therefore, vital that you approach your digital marketing strategies mindfully. Consider the potential cybersecurity risks during the planning of every campaign. Build protective measures into the design of your materials, such as posting content only on Hypertext Transfer Protocol Secure (HTTPS) pages. This both helps to keep your company secure and boosts confidence among consumers.

    Strengthen Your Workforce

    When you’re expanding your Amazon eCommerce business, this usually means you’ll need to invest in more staff. This is a valuable opportunity not just to gain the technical skills of professionals but to work with diverse contributors to your success. The choices you make here can lead to a range of unique perspectives and talents that may result in innovation.

    That said, adding staff can also widen the scope of cybersecurity risks. One recent study found that 88% of data breaches are caused by human error. As such, the behavior and security knowledge of your growing workforce has an impact on your company’s vulnerability. It’s vital to make certain that your staff has the skills to prevent potential breaches.

    At the most basic level, this means you need to provide solid security training to all staff members. This should include helping them understand different types of cyber attacks and how to recognize them. Some of the focus should also be on communicating how their behavior is a key influencer of risks. Pass on cybersecurity best practices and provide clear protocols for data handling. Training should be reiterated and updated at least annually.

    Maintain Encryption Protocols

    A key part of growth as an Amazon seller tends to include investing in new equipment and software. Usually, this is geared toward making certain you can maintain efficient operations as your prospects expand. You might implement project management software to ensure effective collaborations between remote staff. Increasingly, eCommerce businesses that choose Amazon merchant-fulfillment are also investing in devices in the internet of things (IoT) to streamline warehousing processes.

    That said, introducing this new equipment can also provide additional gateways to those who seek to breach your business. A key part of the solution here is to make certain you maintain stringent encryption protocols on new and existing tools. This is not necessarily difficult to do. Many devices come with built-in encryption tools, but these need to be manually activated. A mistake too many companies make — particularly with items in the IoT — is as simple as neglecting to switch these on.

    On devices that don’t have built-in encryption capability, it’s worth investing in reliable encryption software. Nevertheless, it’s important to remember that encryption tools are often only as strong as the passwords you utilize with them. It may seem basic, but be sure to change from the default passwords your device is loaded with. Utilize a complex password that you’re not utilizing on any other accounts. Change this regularly, too. Wherever possible, utilize multi-factor authentication on these devices and indeed any other password processes you use.

    Conclusion

    How to protect against cyber attacks?

    Implementing cybersecurity protections can help to ensure your Amazon eCommerce expansion continues on solid footing. Commit to regularly assessing specific risks to your operations and utilizing tools most suited to your needs. Build security protocols into your marketing materials and ensure your growing workforce is well-educated on best practices. Alongside strong encryption methods, these steps can help reduce vulnerabilities and influence your trajectory toward success.

    Accessibility in Digital Marketing: Amazon Advertising

    Accessibility is an integral part of a fair and just society; this does not exclude the online experience. Accessibility in digital marketing is frequently overlooked.

    Without accessible goods and services, millions of people will be cut off from the products they need. In the US alone, 61 million Americans live with a disability that impacts their shopping and buying experience. 

    You can incorporate accessibility in digital marketing by accounting for the diverse needs of all users and consumers. This will improve your reach, strengthen your brand image, and ensure that all users can buy from your eCommerce site.

    Common Mistakes

    Offering accessibility in digital marketing isn’t just the right thing to do — it can save you from expensive litigation fees, too. Even major brands like Netflix and Nike have been sued for failing to provide an accessible web presence. As a growing brand, the last thing you need is legal battles and fines. 

    When developing your Amazon advertising, try to avoid common accessibility mistakes like: 

    • Missing alt-text on images;
    • Using non-descriptive text for links;
    • Embedding non-accessible documents;
    • Using a low color contrast.

    Avoiding these mistakes will ensure that most users can use your web content. However, you may still need to complete an accessibility audit with a licensed web developer to ensure that your content meets today’s standards. 

    Accessible Listing

    As an Amazon seller, the listing is the most important piece of the marketing puzzle. Your Amazon listing has to double as a point of sale and a marketing opportunity. As such, you must ensure that your listing is fully accessible to all users. 

    Fortunately, Amazon itself is an accessible website. This means that you don’t have to worry about the code behind your listing or headline advertisement and can focus on the visual and written elements of your Amazon listing. 

    Ensure that you provide multiple images of your product so that visually impaired users have the best chance of seeing your offering. Fill out the keywords field, as this will be used as your alt-text for your product. While alt-text doesn’t need to be grammatically correct, it should make sense for users who are using screen readers. 

    Use a color-blind simulator to ensure that color-blind users can see your products. Keep your descriptions short and ensure that any anchor text you use is descriptive of the link’s destination. 

    You should also account for neurodiverse users who will come across your Amazon listing. Neurodiversity is an umbrella term that “covers multiple diagnoses” like autism spectrum disorder, dyslexia, and ADD/ADHD. You can help neurodiverse users interact with your Amazon listing by avoiding unnecessarily explosive language and metaphors and using better organization. 

    If you’re looking to increase traffic and convert more visitors into customers, we can help. Our listing optimization software tools will compile a comprehensive list of keywords for your product and title, helping you to reach new audiences and drive more traffic to your product listings. Assuring you’re able to produce high-quality, vivid product descriptions that highlight specific product information not located elsewhere on the listing – helping potential customers find and buy your products faster.

    Social Media

    Social media is an invaluable tool for Amazon eCommerce sites. A successful social media strategy can improve your reach and drive traffic toward your Amazon listing. However, you need to ensure that your social media posts are fully accessible before you begin your next campaign. 

    Start by choosing the right social channel for your business. Choosing the right platform will simplify your approach and make it easier to craft effective, accessible marketing. If you’re new to social media, consider creating a business page on Facebook and working with an influencer on Instagram or TikTok. These platforms will help build your brand awareness and gather vital customer reviews. 

    Make your Facebook page accessible by following social media accessibility guidelines. Caption all of your video content before you post it, and give context for animated GIFS. This will ensure that visually impaired users can understand and interact with your content. If you use emojis on Facebook, be aware of how screen readers will present the emoji to users. 

    Work with your chosen influencer to create accessible branded posts on Instagram or TikTok. Encourage them to capitalize each new word in their hashtags, as this will improve the screen reader’s effectiveness. A short description of the content can also help users understand the context of the post. 

    Websites and WCAG

    If you host a website in addition to your Amazon listing, you need to meet Web Content Accessibility Guidelines (WCAG) standards. WCAG 2.0 is designed to help all users navigate web-based content with ease and independence. WCAG has four major indicators for accessibility: 

    • Perceivable: can users tell that your content exists? Is your content perceivable to folks who are color blind, deaf, visually impaired, etc? 
    • Operable: can users navigate your content? Is your website keyboard accessible? Do users have enough time to navigate the site before they are timed out? 
    • Understandable: do you use unusual words or explosive language? Will all users be able to understand the abbreviations you use? 
    • Robust: will your content be accessible in five years? Is it compatible with new models of screen readers? 

    Meeting these WCAG 2.0 standards ensures that your website is authentically accessible. This will drive more traffic toward your Amazon listing and will improve your digital brand presence. 

    Conclusion

    Accessibility in digital marketing, specifically in Amazon ads, is an important part of your Amazon advertising strategy. Start by reviewing WCAG 2.0 guidelines and work with influencers who already understand how to create branded, accessible content on social media. You can also rewrite your alt-text and double-check your anchor text to ensure that your marketing is understandable and operable for all users. 

    If you’re still having trouble boosting traffic to your Amazon listings, you can also compare it to your competitors with the Viral Launch Google Chrome extension. You can also analyze which keywords you’re striving to rank for, and other Google trends.

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