As speculated, Amazon has shelved its signature summertime shopping holiday for a later date than usual this year.
The annual e-commerce mega-event typically kicks off in mid-July, and the postponement was assumed as COVID-19 created complications. Amazon did not provide a replacement date for Prime Day, only giving away that “This year we’ll be holding Prime Day later than usual.” via an Amazon spokesperson. Despite an officially announced date, it’s been reported that Prime Day will occur sometime in September of this year.
Prime Day started in 2015 with heavily discounted products available exclusively to Amazon Prime subscribers to celebrate Amazon’s 20th birthday. Since the inception of Prime Day, it has rivaled Black Friday and Cyber Monday for the calendar’s most massive commerce days. In 2019, Prime Day was extended to 48 hours, with 18 participating countries. Over 175 million items were purchased, surpassing sales from Black Friday and Cyber Monday 2018 combined.
With this immense influx of sales from the over 150 million Amazon Prime subscribers, Prime Day has been an incredible opportunity for sellers to extend their reach and boost their sales. Like the holiday season, it requires unique planning for sellers as they gear up to optimize their chance to make the most of the sales spectacular.
All sellers should circle the eventual date of Prime Day as soon as that is announced, so keep an eye out for updates. In the meantime, we recommend penciling in September for the expected Prime Day 2020.
Prime Day always presents a humongous opportunity for sellers to take advantage of the sales promotion and deep discounts.
For sellers, Prime Day prep begins well before the event kicks off, as making sure you’re well-positioned with marketing and inventory to get peak value as a result of the additional exposure from the sales extravaganza.
Be sure to stay posted to our blog, as we’ll be sure to keep you updated on the latest happenings surrounding Prime Day and other aspects of selling on Amazon to keep you informed!
Product and market research is absolutely critical to ensuring you’ve got the edge on your competition all of the time, but the importance of that edge amplifies during times of increased sales.
- Amazon Updates: Brand New Seller Communication Guidelines - October 15, 2020
- The Complete History of Amazon Prime Day - October 13, 2020
- Amazon Prime Day 2020 Scheduled Date Leaked - September 24, 2020