Amazon Prime Day 2021: Small and Medium-Sized Businesses See Huge Wins

Amazon Prime Day 2021 met and surpassed mammoth expectations, with small and medium-sized businesses reaping much of the benefits.

Customers taking advantage of steep discounts unquestionably weren’t the biggest winners of Amazon Prime Day. Third-party sellers on the Amazon marketplace, comprised almost entirely of small and medium-sized business. They took home record-setting sales numbers during the mega sales event.

Lasting 48 hours, this Prime Day proved to be the biggest two-day period ever for Amazon’s third-party sellers.

According to Amazon, shoppers spent more than $1.9 billion on more than 70 million products from third-party sellers during the promotional period. Compared to Prime Day 2020, held in October, these small and medium-sized businesses experienced more than a 100% sales increase.

Furthermore, the report stated the deals were available to more than 200 million paid Amazon prime members. The massive figure was first announced in late April, within a letter from Jeff Bezos to shareholders.

In January 2020, Amazon revealed it had reached 150 million Prime members. Picking up over 50 million subscribers in less than two years is a remarkable sum. Even for a company as large as Amazon. While the pandemic created issues for many industries, the surging amount of Prime subscribers showcases the strength of e-commerce that has yet to show signs of slowing down.

Indeed, these numbers are incredibly encouraging for the current and future state of the industry. Likewise, the continued rise of Prime subscribers and massive sales numbers underline the tremendous opportunity afforded to third-party Amazon sellers.

More Notes from Prime Day 2021

Amazon released a few interesting tidbits related to categories and specific products that crushed it during the sales holiday.

  • Amazon reports the best-selling categories worldwide included tools, beauty, nutrition, baby care, electronics, apparel, and household products.
  • Top-selling products worldwide for Prime Day 2021 included iRobot Roomba 692 Robot Vacuum, Keurig K-Slim Coffee Maker, Apple Cider Vinegar Gummy Vitamins by Goli Nutrition, and Crest 3D White Professional Effects Whitestrips.
  • Prime members worldwide saved while gearing up for back to school purchasing more than 600,000 backpacks, 1 million laptops, 1 million headphones, 240,000 notebooks, 40,000 calculators, and 220,000 Crayola products.
  • In the United States, top-selling deals included the Waterpik Electric Water Flosser, Orgain Organic Plant Based Protein Powder, 23andMe Health DNA Test, iRobot Roomba 692 Robot Vacuum, Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker.

Overall, Prime Day 2021 was undoubtedly a major success even when compared to its lofty standards.

With the accelerated prominence of Amazon and e-commerce, it’s never been a better time to be one of the hundreds of thousands of third-party sellers who have realized their entrepreneurial dreams on Amazon.

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Author: Cameron Stewart

Cameron joined the Viral Launch team and 2018 and has worn many hats at the company. Cameron, a graduate of Indiana University - Purdue University in Indianapolis with a degree in Journalism, started off as a Customer Experience Specialist before switching to the creative side as a Product Listing Specialist. Currently, he assists with Viral Launch's copywriting efforts, using his years of knowledge to help sellers achieve their goals. View all posts by Cameron Stewart

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