Back in Business: Amazon Sellers Can Ship Nonessential Products into FBA

If you’re an Amazon seller with nonessential products ready to ship into FBA, we’ve got some good news for you. This week, Amazon will start accepting shipments of nonessential items into their warehouses once again

In fact, some sellers reported that they have been able to create new shipping orders as early as last week (the freeze started on March 17 and was supposed to end on April 5). Like most changes, Amazon seems to be gradually rolling out this ability. 

Here’s what a company spokeswoman shared, “Later this week, we will allow more products into our fulfillment centers. Products will be limited by quantity to enable us to continue prioritizing products and protecting employees, while also ensuring most selling partners can ship goods into our facilities.”

Amazon is taking these steps so that we can move forward with our businesses, even amidst the uncertainty and frustration. It’s time to buckle down, take action, and ensure your business endures (and hopefully even gets stronger) during this season. Luckily, there are some small steps you can take to set your business up for success now and in the future. Let’s get into exactly what you can do.  

How to Check if Your Products are Eligible

You’ll first want to see if your products can be shipped into Amazon. To do this, you will create a standard FBA Inbound Shipment in Seller Central. As you’re selecting your Shipping Plan options, you may see the following message: 

The alert reads: We are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and deliver these products to customers. For products other than these, we have temporarily disabled shipment creation. We are taking a similar approach with retail vendors.

Through our testing, we were still able to create an inbound shipment even while this message was present. If you can complete each of the steps below without getting an error message, your product is once again eligible for inbound shipments to FBA.

7 Steps to Creating an Inbound FBA Shipment

  1. Go to the Manage Inventory Tab
  2. Select Send/Replenish Inventory for the chosen product
  3. Create a new shipping plan
  4. Set the quantity of units
  5. Select who will prep the goods: you or Amazon
  6. Print labels, if needed
  7. Review the assigned Amazon warehouse

If you do get an error message, try lowering the number of inbound units. Due to the increased demand from Stay-and-Home orders during COVID-19, Amazon is placing limits on how much inventory can be shipped in. 

We recommend testing this every day until you’re able to successfully create a shipment, especially if you have inventory waiting to be sent into FBA. You never know when the company will flip the switch for your specific products, though you should have the ability within the coming days (if you don’t already).

Other Notable COVID-19 Updates for Amazon Sellers

COVID-19 has rapidly changed the way we live and operate as a country… and as a world. Sometimes it feels hard to keep up with the news, the changes, and the best practices moving forward. 

Here at Viral Launch, we’re dedicated to helping third-party sellers navigate the Amazon seller journey, no matter how messy it may get. Here is a condensed list of the most important Amazon updates you should be aware of. 

  • Keeping Up with Demand: You may have noticed that Prime delivery dates have been pushed back by up to one month. Amazon is slowly gaining control and reinstating 2-day delivery as they’ve filled 100,000 new jobs since March are adding 75,000 more to keep up with demand.
  • Waived Fees: In March, Amazon announced they would waive the April 15 long-term storage fees plus two weeks of inventory fees for products stored in the U.S. and Europe. In addition, Amazon Lending direct loan repayments are on pause until at least April 30.
  • Account Suspension Pause: Earlier this month, Amazon temporarily paused suspensions related to supply chain and fulfillment issues. This is in effect until at least May 15. 
  • Delayed Prime Day: Amazon normally hosts its annual sales extravaganza in mid-July, but this year Prime Day will be delayed (likely until August 2020 at the earliest). 

Major updates are typically added to the “COVID-19 Related Announcements” News thread in Seller Central, and we will be sure to update the community frequently with pressing information.

How to Move Forward

If you’re a little bit uneasy about the state of the market right now, don’t worry. You’re not alone. COVID-19 has put all of us in uncharted territory, and so moving forward, all you can do is your best. As always, the team here at Viral Launch is here for you with the latest news and advice on which steps you should take to ultimately see success. In the wake of this pandemic, here are three ways you can make the best use of your time: 

1. Study the process. 

While some things have changed, the principles of success have remained. Think about it… there are more people than ever shopping online right now. And Amazon is doing everything it can to support the infrastructure that allows you to meet that demand. As an Amazon seller, you should familiarize yourself with the strategy behind a successful Amazon operation. This may look like brushing up on your skills with a free A-to-Z Amazon Course, or it may look like networking with like-minded people in an Amazon seller Facebook group. There is always something to learn, and like Oprah says… when you know better, you do better. 

2. Research the impacts. 

Essential items are obviously seeing a dramatic increase in sales. But there are other products that are seeing positive movement, too. This includes home workout equipment, homeschooling activities, gardening products, and more. Now is the time to analyze which markets are being positively affected and which are hurting. A research tool like Market Intelligence shows you graphs of sales movement for individual products and across entire markets, so that you can make predictions about the future to determine which markets you may want to enter and which markets you want to steer clear of moving forward. Start your free trial to begin researching. 

3. Add to your product line.

Lots of countries are completely shut down, but many Chinese manufacturers are back up-and-running. And as Amazon gets a better grip on the magnitude of orders coming through, now actually isn’t a bad time to add to your storefront. It’s also more important than ever that you understand exactly what to expect in a market, so you’re not selling out in the first week or left with hundreds of products left sitting in a warehouse. With a reliable product finder and a robust market research tool, you can pinpoint markets that are ripe with opportunity now and make the most out of an otherwise crummy situation. Start researching for free now. 

How has COVID-19 affected your business? And what are your plans moving forward? We’d love to hear from you in the comments. Remember… we’re all in this together.


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