When is Amazon Prime Day 2021?

Tucked away in Amazon’s Q1 Earnings Call was an announcement of important intel regarding Amazon Prime Day 2021.

Unfortunately, Amazon did not announce an exact date for Amazon sellers and customers alike to circle on the calendar. But Amazon CFO Brian Olsavsky did drop some hints and key information about Amazon’s signature sales event.

“I will remind you that Prime Day has been scheduled for later in Q2, and we’ll have more on that as the quarter unfolds.” This would mean Prime Day would take place in April, May, or June.

With April in our rear-view and roughly a week into May, it’s highly unlikely Amazon would make a surprise Prime Day without giving sellers a few weeks in advance to prepare for the massive wave of sales that come with Prime Day.

For that reason, we’d imagine that an official announcement regarding the date of Amazon Prime Day 2021 is coming soon. At the present time, we’d recommend planning on Prime Day kicking off in mid-late June.

Additionally, Olsavsky mentioned Prime Day 2021 is slated to be a two-day event. As Amazon did for Prime Day 2020, he stated it will heavily emphasize small businesses.

“Another popular benefit of Prime membership is Prime Day. And we are excited to announce that we will hold the two-day savings event during the second quarter. Prime Day is also a great opportunity for our selling partners to reach more customers and will make supporting small businesses a big focus again this year.”

Amazon CFO Brian Olsavsky

When is Prime Day typically?

Since its initial launch in 2015, Amazon Prime Day has been held in mid-late July with one exception. In 2020, the mid-summer sales event was postponed until October, making one of the world’s largest shopping days the unofficial kickoff to the holiday season.

The usual mid-July date marks the anniversary of Amazon.com going live in 1995. Known for massive markdowns and discounted deals, it’s estimated that sales on Amazon surpassed $10 billion over Prime Day 2020.

Over the years, Prime Day has grown into one of the largest shopping days globally.

In summary, the tidbits of information gleaned from Olavsky’s comments certainly deserve much attention. With a blockbuster Q1 behind us, the return of a mid-summer Prime Day marks another reason to believe Amazon sellers can keep the sales momentum going.

For Amazon sellers positioned to take advantage of Prime Day, the potential for record-breaking sales is stronger than ever.

UPDATE: In order to ensure your inventory is properly stocked for Prime Day, Amazon advised sellers to the following countries by these dates:
June 1: Australia
June 6: United Kingdom, Germany, France, Italy, Spain, Netherlands, Turkey
June 7: United Arab Emirates, Saudi Arabia
June 13: Japan

As more information becomes available, we’ll be sure to update. Lastly, feel free to let us know how you feel about Amazon Prime Day 2021 in June in the comments!

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Cameron Stewart

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