What if I told you that after only 30 days, your brand new Amazon product could be grossing over $40k a month?
Amazon sellers often approach us and ask: what is the “silver bullet” to success on Amazon? The truth is, when it comes to being successful on Amazon, there is no bullet. You need an arsenal. If you’re looking for that arsenal, you’re in the right place. The Viral Launch Flight Crew program gives you the resources you need (at $0 up front!) to take your private-label business to the next level.
We’ve had a blast working with our prestigious group of Amazon sellers in our Flight Crew program, helping them achieve new levels of growth and success. We want to give you an inside look at the success we’ve seen with our Flight Crew partners. Specifically, we are going behind the scenes of a brand new Viral Launch Flight Crew product that saw an incredible $40,000 within the first 30 days of selling on Amazon!
*180 of those were promotional units.
We take our partner’s privacy seriously, so for the sake of this case study, we’ll call our partner Bob, with his Amazon product “Product X”. After negotiating partnership terms, our team went to work!
Starting Off Strong with an Outstanding Listing
We say this a lot here at Viral Launch, but it cannot be stressed enough: selling well on Amazon requires that every single aspect of your listing is top-notch.
Poor keyword integration? Poor organic ranking.
Lousy photos? Lousy conversions.
Subpar title? Subpar sales.
Since Bob is a Flight Crew member, he had complimentary access to Viral Launch’s entire suite of services, including all of our creative services: product photography, listing optimization, and our email follow-up service.
Our creative team went to work on Product X’s listing, and you can bet that by the time they were done, Bob had a stellar listing! The studio photos beautifully present the product to shoppers, and the lifestyle photos depict the use and size of the product in context. The listing is seamless; easy to read and packed-full of keywords. The email follow-up sequence is optimized for feedback and is racking up reviews, helping to drive organic sales and maintain rank after the initial launch.
Bob also had direct access to our expert seller coaches, which was ultimately the key to his success. His assigned coach worked hand-in-hand with him to ensure flawless execution: giving suggestions, recommending specific courses of action, answering questions, closely monitoring success, and always looking for opportunities to improve. Viral Launch coaches are Amazon experts, with knowledge backed by incredible amounts of data from over 13,000+ launches run by Viral Launch. Bob was able to tap into that insight, and together with his coach, he was able to make informed decisions that would lead to some pretty astonishing sales.
Because Flight Crew is a profit sharing model, Bob got all of these incredible services and insight for no cost up-front. With this beautiful listing, Bob and the Flight Crew team were ready to launch.
Launching the Product
On December 9th, 2016, Product X went live on Amazon. During its very first day, 4 units were sold organically, simply from being ranked across many keywords from correctly indexing the listing. Day two, Bob’s coach determined a launch strategy, and we started running a promotional giveaway to increase customer awareness and keyword rankings. We used Market Intelligence, our Amazon product research tool, to determine the number of giveaways necessary for the launch.
During the launch, we gave away a couple hundred units over the course of a one week period. The first five days of the promotion, we saw less than 10 organic sales each day. On the 6th day, we saw 37 organic sales and obtained a mid-page-one ranking for our target keyword. By the final day of the launch, we were still increasing in rank on page one from both promotional and organic sales. Day 7, we saw 61 organic sales. That’s when the fun really began.
On day 8, Bob’s seller coach suggested changing the product’s category from a highly competitive sub-category to a smaller one. This allowed him to more easily obtain the Best Seller badge for the product’s niche. The Best Seller badge served as a sort of “social proof,” which helped us to overcome the small number of reviews that we started with from launching a brand new product. Our daily sales jumped from 61 units on December 16th to 90 units when we obtained the badge on the 17th! I’d say that’s some pretty great advice from Bob’s seller coach.
Our starting rank for our target keyword was around #300 before the launch. Once the launch had ended, Product X was ranking as the #1 search result on page one for that keyword.
After the initial launch of the product, it wasn’t only ranking on page one for our target keyword. It was ranking on page one for over 50 keywords! And those are just the keywords that we tracked!
Because Product X had a fully-optimized, keyword-rich title during the launch, it ranked extremely well for multiple relevant and important keywords! No Sponsored Ads, no fancy tricks or black hat magic…just an optimized title and promotional sales.
The increased visibility was pretty incredible. This product went from being invisible to being exposed to thousands upon thousands of shoppers within 15 days!
After completing the launch, we averaged 120-150 sales each day. On Christmas day, sales slowed, but we had already grossed $24.5k in sales over the 17-day period. For the few days after Christmas, sales remained slow, which was to be expected. Quickly afterwards, sales picked up once again. And now that the holiday season has come and gone, we are still averaging 50-90 sales a day.
Over the course of one month, we have grossed $40k in sales and are now the top seller in our product market!
How did we do it? Launching this product successfully was achievable by mastering three things:
- Knowing the market.
- Optimizing our content to adhere to our specific audience.
- Having an aggressive launch strategy.
Here at Viral Launch, we are experts in all-things Amazon. With incredible amounts of data from over 13,000 past launches and the combined expertise of our experienced team members, we were able to exceed sales expectations through an awesome partnership with Bob!
We love helping sellers be successful in any capacity that we can. Flight Crew allows us to directly partner up with ambitious sellers who are ready to take their private label businesses to the next level. We love success stories like these, and we look forward to more in the near future!
More Information About Flight Crew
Flight Crew is a prestigious group of Amazon sellers on the fast-track to achieving new levels of growth and success.
Flight Crew members enjoy complimentary access to Viral Launch’s suite of launching services. This includes access to dedicated Amazon Seller Coaches, personalized consultations with our experienced Amazon strategists and access to our entire creative team, all at no upfront cost. We work tirelessly to grow crew members’ business leveraging every tool at our disposal.
Joining the Viral Launch Flight Crew means creating a lasting and profitable partnership between the entire Viral Launch team and your business. Membership is a no-risk partnership, which requires no upfront cost, rather a profit sharing model which guarantees you pay nothing unless your business sees success. The actual percentage is negotiated between the seller and Viral Launch so that it benefits both parties, and the profit-sharing is on a per-product basis calculated on the net Amazon profit.
We consult regularly for businesses achieving 7 to 9 figures on Amazon, and in doing so, we have learned that simply landing on page one with your product is just the beginning.
Apply for Flight Crew
Are you eager to be wildly successful like Bob was? Do you want to streamline your growth? Do you want to be the best in your market while mitigating risk? Do you have questions about the program? Let’s talk about Viral Launch Flight Crew! Applying is quick and easy. Apply here.
- How to Use Viral Launch’s Kinetic Tool to Do Amazon PPC - May 13, 2020
- Stand Out From the Crowd With Amazon Product Listing Optimization Scores - May 5, 2020
- What Is Amazon PPC? - April 30, 2020