Viral Launch Adds 2 New Space-Age Tools to Software Suite
As an Amazon seller, data is your secret weapon. Arming yourself with the right data and knowing what to do with it can make all the difference between success and failure. But between choosing and tracking keywords, monitoring the health of your listing, running ads and more, you’ve got a lot to keep track of.
That’s why we’ve spent the last nine months growing our team and working in the lab to build innovative space-age tools that’ll revolutionize the way you make sense of all that data. Because from Day 1, our goal has always been to help you make the right decisions for your Amazon business.
So, without further ado, we’re now proud to announce our two newest tools: Listing Analyzer and Keyword Manager. As of November 13, 2018, these tools are now seamlessly integrated within the Viral Launch platform and can be accessed through a Pro Plan.
The launch of Listing Analyzer and Keyword Manager also signifies the start of a new era for Viral Launch as we have plans to release more groundbreaking tools, made just for Amazon sellers like you, in the upcoming months.
Ready to learn more about how you can use Listing Analyzer and Keyword Manager to optimize your listing and monitor your success? Here’s the rundown on Viral Launch’s newest tools.
Listing Analyzer: Discover Innovative and Impactful Improvements
Your listing is comprised of several main components. You’ve got your title, bullet points, product description, backend search terms and photos all working in tandem to turn browsers into buyers. The keywords you use and the amount of reviews you’ve gathered can make all the difference between a successful product and a dud.
But with all of these moving parts, how do you identify what’s working and what’s not? That’s where Listing Analyzer comes in.
By using information directly from your listing, you’re able to analyze in real time how your listing fares in all critical aspects compared to top competitors in your product market. As you can see in the image below, Listing Analyzer provides you with a Competition Analysis, Review Evaluation, Photo Analysis, Listing Text Analysis, and a list of the top keywords. And for those of you who miss school and getting graded for your work, you’ll also receive an overall Analysis Score on a 1-100 scale so you can see how your listing is doing as a whole.
Speaking of keywords, one of Listing Analyzer’s most impressive features is its use of our groundbreaking ARCS™ technology, which stands for ASIN Relevance and Conformity Semantics.
By using ARCS™, Listing Analyzer is able to programmatically — with no human interaction — look at an ASIN and determine what its main keywords are. So that means you can forget about Reverse ASIN Lookups and complicated keyword spreadsheets. Listing Analyzer is the only tool in the galaxy that allows you to input an ASIN and get back all of that specific product’s most important keywords. You’re not only seeing what the product is indexed for, but you’re seeing exactly what your product should be indexing and ranking for, all without lifting a finger. Learn more about our revolutionary ARCS™ technology here.
By using the data from Listing Analyzer, you’ll learn the immediate, actionable steps you can take to make your listing as powerful as possible. And with seamless integration to Keyword Manager and Listing Builder, you can use your product’s main keywords, identified by ARCS™, to both track your keywords and easily integrate them into your listing’s copy.
Listing Analyzer Key Features
- ARCS: ASIN Relevance and Conformity Semantics
- Latent Semantic Indexing (LSI)
- Amazon Source Data
- Actionable Suggestions
- Average Competitor Statistics
- Price Comparison
- Monthly Sales Comparison
- Review Evaluation
- Listing Optimization Score
- Photo Set Analysis
- Search Volume Measurement
- Character Count Insights
Keyword Manager: Your Most Important Keyword Analytics All in One Place
Depending on what type of product you sell, you’ve likely got hundreds of keywords to keep track of. Are you indexed correctly? Where are you ranking for the top keywords? In what position are your sponsored ads showing up? And if you sell multiple products, the number of keywords you’re tracking becomes exponentially greater.
Keyword Manager, our second new tool, is here to help. This tool will help you understand your most important keyword analytics all in one simple-to-use dashboard. As you can see below, you can check in real time where you have Amazon’s Choice badges, whether you’re indexed or not, your keyword rank position (with trend graphs), where your sponsored ads are ranking, and much more.
You can then easily curate your product’s keyword bank to include keywords you’d like to monitor. Add, remove, edit and track thousands of keywords to ensure you’ve got all your bases covered.
Keyword Manager Key Features
Advanced Keyword Insights
- Index Checker
- Organic and Ad Rank Tracker
- Real Suggested Ad Bids
Intuitive Keyword Management
- Track Thousands of Keywords
- Keyword Bank
- Integration with Other Tools
- Organized Analytics
BONUS: Listing Builder Gets Some Love
Are two brand new tools not enough for you? Yeah, us neither. In addition to adding Listing Analyzer and Keyword Manger into the Viral Launch platform, we’ve also made some updates to Listing Builder that we’re sure you’re going to love.
If you’re not up to speed on the aptly named Listing Builder, this tool helps you write a listing in a more streamlined and effortless manner. Import your full list of keywords and sort them by volume, priority or opportunity. Keywords are automatically crossed off your list as you use them, allowing you to easily see and keep track of what you’ve used and what you still need to include. Listing Builder tracks your used and total search volume and gives you an Optimization Score based on the quality of your listing’s SEO.
Already have a live listing? You can also enter your product’s ASIN to import your existing listing directly into Listing Builder and immediately see your Optimization Score.
Listing Builder now has a couple of news ways to get started writing a listing. As you can see below, you can enter a keyword, select recent or pinned keyword searches, and search through your bank of products all from a blank Listing Builder template.
NOTE: Choosing the “enter a keyword” option pulls up all related keywords so you can hop right in and start writing. You can still manually filter out any keywords you want by choosing the “trash can” icon within the keyword list.
Listing Builder is also seamlessly integrated within our two newest tools. Let’s say you’ve uploaded your current listing into Listing Analyzer and you realize you need to make some changes. All you have to do is choose “Edit in Listing Builder” and all of your data will be taken to Listing Builder so you can continue to make changes.
And in similar fashion, if you’re tracking your keywords within Keyword Manager, you’re able to immediately export that list into Listing Builder.
Try Out the Tools for Yourself
If you love data as much as we do, then these two new tools (well… two and a half new tools) are perfect for you. Ready to take them for a spin and dominate on Amazon? Head on over to the Viral Launch dashboard to check them out for free.
Listing Analyzer and Keyword Manager are just the tip of the iceberg in terms of what’s coming next from Viral Launch. These are the first of several new game-changing tools set to be released in the near future. All of our new tools will help usher in the next phase of Viral Launch and give you great insights for selling on Amazon in general. You don’t want to miss what we’ve got planned!
To stay up to date with what we’re cooking up, we encourage you to subscribe to our blog, check out our Youtube channel and listen to our podcast Follow the Data. Not subscribed to our Viral Launch Platform yet? No worries! Check out this link to get started with a free trial!
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