Finding a great product to sell on Amazon can be tough, but with so much riding on your sourcing decision, you have to make sure you get it right.
Maybe you’ve been selling on Amazon for a while and are looking to add a new product to your arsenal. Or maybe you’re new to the selling game and just aren’t sure what type of product would perform well or need help generating ideas.
You could spend hours upon hours combing through Amazon to compile messy spreadsheets full of mediocre product ideas. Or, you could tap into Viral Launch’s unrivaled matrix of high-quality data points to quickly identify products that meet your exact specifications.
Introducing Product Discovery by Viral Launch: the best and most precise Amazon product finder in the galaxy, helping you uncover the most profitable Amazon product ideas.
Whether you’re an experienced seller or are just jumping into the game, Product Discovery is designed to help sellers at every level comb through the millions of potential products you could sell and determine which ones you should sell.
Product Discovery is a data-driven solution to finding Amazon products. Developed with Amazon sellers in mind, Product Discovery isn’t your ordinary product finder. With Product Discovery, there are four different ways to find exactly what you’re looking for. Search by Product, Keyword, Brand, and Category. Whether you want to find specific products that meet your criteria, potential keyword niches, successful brands you want to emulate, or subcategories full of up-and-coming products, you’ve come to the right place.
Let’s take a walk through the unique features of the tool, and get you on track to sourcing your next profitable product.
If you’ve used a product finder before, you’re likely familiar with searching by product. This method is actually not the most effective way to discover product ideas. In fact, we recommend staying away from Product Search for idea generation.
It may seem more direct, but you lose out on the holistic view of the market by only looking at one specific ASIN. Making a sourcing decision based on one product is dangerous because you have no idea what that seller is doing to achieve that success. Maybe they’re Facebook ad gurus, or maybe they’re always running a promotion … you just don’t know. It’s much more advantageous to look for keywords and research the market in its entirety so that you can see all the products you will compete with and better gauge your likelihood of success.
We do include Product Search as an option for sellers who are already comfortable with the search method, but if you’re wanting to make a confident sourcing decision, we highly recommend using our Keyword Search instead.
So let’s go through Product Search. Say you’re already selling a variety of baby products and want to stick to that category. You’re looking for a product with high growth and high profitability – so up-and-coming products with healthy margins. Select Baby from the category list, plug your desired ranges into the filter slots, and Product Discovery will pull up a list of products that meet your exact criteria:
The top products that meet your criteria will be listed, along with their brand name, fulfillment method, BSR, monthly sales, revenue and profit (after fees), price, rating and number of reviews, and the number of sellers on this listing. You can sort the results by any one of the above features, so whether you’re looking for a product with high BSR or a low number of reviews, you can see those first with the simple click of a button.
Other features include a button to view the product on Amazon and a Market Intelligence button so you can quickly get started on market research for that particular product by researching its main search terms. You also have the option to download the search results as a CSV by clicking the download button in the top right corner. If you find a product you want to keep your eye on, you can “pin” that product to your Pinned Ideas board to track and monitor.
Right next to the CSV button is the option to view advanced data. Toggle on to reveal more unique criteria for each product, including how the product is performing now compared to how it has performed historically and how quickly the product is gathering reviews.
If you want to narrow your list of product results even further, Product Discovery offers advanced filters, including estimated initial investment cost and profit, average profit margins, best sales period, current sales pattern, sales to review ratio and more. Our advanced filters allow you to customize your search criteria and generate a list of products that meet your exact investment and sales goals.
To get a broader view of how the market is performing, including your potential competition, we highly recommend our next search option: Keyword.
While Product Search allows you to hone in on individual products that meet your criteria, Keyword Search takes a step back and views the market from a broader scope. Rather than zeroing in on a particular ASIN, Keyword Search considers the top products for a specific search term or phrase and averages the growth (or decline).
If you’re newer to the Amazon game or are looking for a straightforward approach to finding your next profitable product, we recommend starting in the Keyword Search tab.
The basic filter options are fairly similar to those under Product Search, except that the monthly revenue, sales, price, and review count are averages since your results will consider multiple products.
We’ll go ahead and stick with the baby category for this tutorial, but once you’ve input all your desired filters, Product Discovery will provide the top keyword phrases that meet your criteria. The results shown will look slightly different than your product search results.
You’ll see average price and profit margin, average monthly sales, average number of reviews (and rate), average monthly revenue, and the sales to review ratio for the top products under that particular keyword. If you want to sort your results by any listed data point, just click on the arrow next to the column title, and you can see results from the highest to lowest number of reviews, lowest to highest sales and more.
A unique and extremely helpful feature under the keyword search results is the Idea Score. The Product Idea Score is only available if you subscribe to one of our annual plans. This is an extremely beneficial metric because you are able to sort by Star Rating. For those of you who have used our product research tool, Market Intelligence, you know the Idea Score is our rating system for profitable ideas based on our ever-expanding network of data.
5-Star Ideas are markets that we’ve determined likely have great potential, through our custom, complex, in-house rating algorithm. A 1-Star Idea is one that we recommend staying away from due to any number of factors, including but not limited to: high barrier to entry, high competition, declining trends, etc. With an annual subscription to Product Discovery, the ability to sort by Idea Score provides a quick and effortless way to see the best products first. Once you’ve filtered for markets that fit your goals, sort by Idea Score to see the markets that Viral Launch quickly and easily verifies for you! Then, dig into the market with Market Intelligence to make sure the market data aligns with what you’re looking for.
Clicking on the advanced data button for your keyword results will reveal some similar data, such as the price change in the last 90 days, the sales change in the last 90 days, the review change and review rate. Unique data points to this search type include the sales percentage year over year, the current sales pattern (declining, typical, seasonal or up and coming), and the best sales period (month) if applicable.
Advanced filters are offered under keyword search as well, so you can get as specific as you want and find some killer, profitable keywords. And once you’ve found them, you can pin your favorites, view them on Amazon and in Market Intelligence, or download the results as a CSV.
You might be thinking … product and keyword search are great, but I’m already selling and I’d love to be able to track the top brands in my category, monitor their success, or spy on top-selling brands in other categories to potentially replicate their successes …
We’re one step ahead of you. We created our Brand Search option as a unique way to check out specific brand names, their products, sales, revenue, reviews and more. You can also easily find killer products to source by checking out the brand’s top selling products in their Full Scan page. We’ll talk more about that page later.
Whether you’re a new seller trying to navigate the ins and outs of a profitable brand in a specific category or you’re a more experienced seller looking to monitor the top competitors in your space, our Brand Search has just the criteria to help you identify the brands you want to watch or emulate.
When you’re tracking a brand, you probably want to know their success level and growth rate right? That’s what we thought.
In Brand Search, you can filter for brands that are in the top 25%, top 5% or top 1% in a category and have growth rates anywhere from slow to insane mode. You can also set quantities for the brand’s monthly sales or revenue, total or average review count, average price and more. Your results will include data from across all their products, whether they have 1 or 10,000.
For advanced Brand Search filters, you’ll see some similar options such as average profit margin, sales year over year, best sales period, sales pattern, sales to review ratio, and price, review and sales change in the last 90 days.
There are 3 new advanced filters you’ll see in Brand Search: Quick Win, Moderate Win and High Upside Products. These metrics allow you to set ranges for the number of each “type” of product from that brand. Quick Win products may be easy to replicate but have lower revenue streams. High Upside products are more difficult to replicate but generate more revenue. Moderate Win products are somewhere in the middle.
Once you’ve set all your desired parameters, hit view filter results and start discovering the brands you want to keep your eye on and the products that are driving their success.
Your results will display some familiar options like the “view on Amazon”, “pin” and “download as a CSV” buttons. If you’re searching for advanced data in Brand Search, click on the Source logo and you will be taken to a new page featuring a Full Scan of data detailing the brand’s sales, trends and more. This Full Scan page is loaded with information for you to really dig into the brand, including their top products.
On the main results page, you will also see the number of products the brand has, their monthly sales and revenue, average price, number of reviews and their success (compared to top competitors) and growth (based on recent sales data). If you want to sort your results by one of these metrics, simply click the arrow next to the column title.
Our final search option is by Category. This is the most wide-lensed way to find a product but can be highly effective once you get the hang of the search criteria. Whether you’re looking for a niche product within your current market or just a niche subcategory that hasn’t been tapped into yet, Category Search is the way to go.
Category Search comes with a higher learning curve, as it’s something that many sellers will be unfamiliar with. However, this search method can prove to be an advanced seller’s best friend with the countless avenues provided to arriving at profitable products.
When you take a look at the filter options in Category, you’ll notice two newbies: Opportunity Score and Maturity Score. We created these two scores to simplify the process of finding the categories you’re looking for. Opportunity score is a way to determine the number of “good opportunity” products within a specific subcategory, so a lower score will yield subcategories with a smaller number of “good opportunity” products and vice versa for a higher score. Maturity score allows you to filter based on how mature, or established, the subcategory is, so a high maturity score yields subcategories that may be more difficult to enter and have a lower ROI initially, and vice versa for subcategories with a low maturity score.
Other basic filters for Category include average price, average monthly sales in units, average review count, sales to review ratio and more.
The advanced filters for Category Search are similar to the other three categories, including the Quick Win, Moderate Win and High Upside product ranges from Brand Search. Three advanced filter options unique to category Search are Number of Products, Unique Brands, and Name Brand Market Share. Although they are fairly self-explanatory, number of products allows you to set a range for the amount of active products in that category, unique brands lets you set a range for the number of brands selling in that category and name brand market share allows you to determine what percentage of that category is dominated by name brands.
Once you’ve set all the filters to meet your criteria, your results will provide the monthly sales and revenue, number of reviews, average price and number of brands across that subcategory. You will also see the opportunity and maturity scores, which are color-coded to help you determine the right combination to meet your criteria (red = “bad” or low, yellow = moderate, green = “good” or high).
Other options you’ll recognize are the download, pin, view on Amazon and Source buttons. Similar to Brand Search, clicking on the Source logo will take you to a Full Scan page for that subcategory detailing a variety of data-driven metrics, from sales and review data to the top products within that subcategory. Again, the Full Scan page will break down some of the overview metrics you see in the result list, as well as identify some additional in-depth metrics. And, don’t forget that you can sort the results by any one of the desired filters by clicking the up or down arrow next to the category title.
Now that we’ve taken you through each of the four main search options, we wanted to point out a couple more unique features of our product finder.
In the top right corner, you’ll see a category drop down bar, which allows you to drill down from top-level categories into subcategories, similar to how you would on Amazon. When you click the blue scan button next to any category or subcategory, you will be taken to a Full Scan page with detailed information and data about that category. This feature is a quick and efficient way to check out our Full Scan pages if you know the category or subcategory you are looking for or just want to browse.
The final, helpful feature of our product database is the Pinned Ideas tab. Remember how you can pin your favorite products, keywords, brands or subcategories in each of the search options? To check out all those pins, hop on over to the left sidebar and click on the Pinned Ideas tab under Product Discovery. Here you will find everything you’ve saved so you can once again see all the information, check the idea out on Amazon, or continue researching the idea with Market Intelligence. And, if you no longer want to monitor a pin or want to make room for more, just click the remove icon to get rid of it.
So Why Product Discovery?
We know we aren’t the only product idea software on the market, so why choose us? Sure, we might be biased, but here’s a few reasons why we think you should choose Product Discovery to find your next great profitable product:
Product Discovery allows you to be as broad or as specific as you’d like when filtering for product ideas. You can keep it simple and just use the basic filters or hone in on specific types of products, keywords, brand, and categories with more advanced filters. With the ability to perform such targeted searching, you can quickly expand your product offering and reach your business goals.
E-commerce is always on the move and always growing, especially Amazon, so we know you don’t have weeks or months to find a good product to source. Time lost is sales lost, which is why we created Product Discovery to help you discover a profitable product in minutes. Beating your competitors to the next profitable product is a huge advantage, and Product Discovery is the fastest way to do just that.
3. Quality Data
If you’ve used Market Intelligence before, then we probably don’t need to convince you about the quality of the data we provide. We aren’t interested in providing our clients with invaluable metrics or archaic data points. We aim for data that is up to date, hyper-accurate and extremely catered to your needs.
We’ve got everything you’re looking for all in one tool, so you don’t have to waste time switching between different software. Product Discovery has all the data, allows you to download your search results, integrates seamlessly with Market Intelligence and lets you save and pin the products you’re interested in, the brands you want to track and more.
If you’d like to learn even more about Product Discovery, check out our detailed walk-through video so you can get a visual explanation of how the tool works. Or, if you’re ready to find your next great profitable product, sign up and pick the subscription package that works for you!
- Amazon FBA: Guidelines for Starting Your Amazon FBA Business - July 11, 2018
- 4 Huge Differences Between Google & Amazon SEO - April 11, 2018
- Use an Amazon Keyword Tool, NOT Google Keyword Planner - March 28, 2018