Amazon PPC Tool Quick Start Guide

Learn what to expect, how to navigate, and where to start when mastering an Amazon PPC tool.

As Mark Twain once said, the secret of getting ahead is getting started. But in many instances, getting started can be the most challenging part. Especially with the amazon ppc tool.

That much is certainly true regarding Amazon PPC and software designed to simplify and add sophistication to Amazon’s advertising platform. Amazon Advertising is still very much in its early stages. There should be no expectation to know where to begin.

So we’re here to help guide you in the right direction. To provide a basic knowledge of the Viral Launch advertising platform. You will know where things are, what to look for, and what’s included. Everything else begins to make much more sense.

Just like we must learn to walk before we run, you’ll need to understand the basics of Viral Launch’s PPC automation and management tool. Then, you’re free to start implementing advertising strategies that take your business to the next level!

You’ll need to set up a Viral Launch account that includes access to Viral Launch’s advertising platform, Kinetic PPC.

Sign up for our FREE Amazon PPC Playbook. With training from experts guiding you through all steps, you can perform PPC like a pro and dominating on Amazon!

First, you will need to provide Viral Launch with both MWS and seller central authorization in order to integrate Kinetic with your Amazon Advertising Console. You can find step-by-step instructions on how to do that here.

Once successfully added, you’ll see your storefronts and ASINs within your account. Additionally, we strongly recommend setting up your landed unit cost and target ACoS within Kinetic. While admittedly tedious, doing so pays off in the end to fully experience the benefits. We’ll explain more on that shortly.

Campaign View vs. Product View

Once you’ve added proper authorizations, you’ll notice there’s not one but two ways you can view your ad.

  • Campaign View shows information for every campaign across all your products. It looks a lot like Seller Central. 
  • Product View shows information per ASIN, so you can see how each individual product is performing.

For those familiar with Amazon PPC, campaign view offers a more familiar appearance. With souped-up features, embedded data reporting, and cutting-edge integrations from the Viral Launch software suite, it’s like the Amazon Advertising Console on steroids.

But Product View truly allows for innovative insights into their ads like never before. With Product View, you are able to view how your ads are performing at the ASIN level so you can maximize efficiency. Once you’ve added your landed unit cost and target ACoS, you gain the ability to pinpoint your campaigns to minimize risk and maximize your ROI.

Make Your Own Rules

Create a rule for your campaigns or utilize our templates to optimize your ads.

One of the biggest roadblocks to Amazon advertising success continues to be monitoring adjustments. With all the duties placed on a business owner’s shoulders, monitoring campaign statistics and making changes at the right time can feel impossible.

Kinetic solves that problem with its ability to create rules to optimize your ads. Don’t know where to get started? No worries! Our handy pre-made templates can help get you started with understanding what rules you can create by providing the strategy behind them.

Set parameters to shut down underperforming campaigns or increase the budget for ads that are skyrocketing your sales to enact performance-based automations. That’s right. Kinetic’s by-the-minute monitoring and your personalized rules combine to stop losing campaigns in their tracks or reward winners with more ad spend.

You can set the rules to three different states of action.

Automatic

  • Rules set as automatic continuously go into effect once the rule has been triggered. In this state, the rules you’ve created for a campaign will fire off whenever the conditions have been met. For example, if you create a rule that increases your bid amount for keywords with a low ACoS and place it on automatic, the rule will take action every time it’s applicable without any action needed from the seller.

Manual

  • Rules in a manual state work similarly to those in automatic. However, instead of the rule going into effect as soon as the conditions have been met, you’re notified within the tool without Kinetic making any changes. Once notified, you can review the rule that’s been triggered in the Activity History tab to decide whether or not to approve the action. As the name implies, this state is more hands-on.

Paused

  • In a paused state, rules exist without any action taking place as a result of them. Perhaps you’d like to experiment with rule creation but don’t want to trigger changes for your campaigns. Placing them in a paused state ensures that your work is saved, but there will be no automations or notifications regarding the specific rule. At any point, you can take paused rules off the bench and into the game by selecting manual or automatic with the push of a button.

With Kinetic, your campaigns can literally make desired real-time adjustments while you sleep! If you prefer a more hands-on approach for your ad campaigns, you can do that too. Featuring the option to do either,

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Get Familiar with Your Keywords and Search Terms

On top of the ability to create campaigns at the ASIN-level with customizable rules to more effectively carry out your goals, this Amazon PPC tool collects extensive reporting for a clear view into your ad performance at the keyword level.

The Keywords and Search Terms tabs within Kinetic display critical metrics that better informs your advertising strategy and tactics.

In Seller Central, you have to run a report for a particular date range, export it to Excel, add a series of filters and try to understand where it’s actually delivering and look for opportunities to improve the targeting. Kinetic simplifies this process, giving sellers the power to dig deeper into their data and make changes to optimize their campaigns.

The Keywords and Search Terms tabs offer unbridled insights into your ad performance.

While many make the mistake of using these words interchangeably, a very important detail differentiates these two Amazon buzzwords. In short, the Keywords tab is where you’re targeting, while the Search Terms tab presents only where your ads are delivering.

Keywords Tab

This view helps to consolidate all of the keywords you are targeting and allows you to see how the keyword is performing, and what campaigns are contributing to that.

Search Terms Tab

The Search Terms tab can save you loads of time in understanding where your ads are delivering. Once you’re using an Auto campaign, or broad and phrase match targets, your ads can deliver for a wide array of customer search terms.

In short, the Keywords tab shows keywords are targeting, while the Search Terms tab presents only where your ads are delivering. Your Search Terms report will show you a list of keywords that have garnered at least one impression, along with a bevy of metrics that gauges performance.

Conclusion

Hopefully, this quick start guide helps you gain a better understanding of this cutting-edge Amazon PPC tool. As PPC continues to become a larger priority for Amazon, it can serve as an engine for your business to scale like never before.

Now that you have a better lay of the land, taking your business to a new level is within reach! Register for a Viral Launch account today and start your 14-day free trial to turbocharge your FBA efforts.

Sign up for a 14-day FREE trial to Viral Launch’s most comprehensive plan, featuring Kinetic PPC

Nearly 100 Countries Added to Amazon’s Approved Sellers List

The world of Amazon sellers just grew more extensive, adding 85 new countries to the Amazon Approved Sellers’ list.

At last, Amazon appended to its list of approved countries for seller registration to many previously barred from registration. In all, the latest update to the list includes 85 brand-new additions.

To many, it serves as a bit of surprise that such a substantial number of countries could still be added to the Amazon marketplace. Although Amazon’s grown into one of the world’s largest companies since its founding in 1994, the recent inclusion of nearly 100 new countries to the approved sellers’ list shows it’s still growing.

Pakistan, Saudi Arabia, South Africa, and Venezuela are among the notable new additions to the marketplace. With this revision, few countries are omitted from the directory of approved countries, with 188 countries now approved for seller registration. For the most part, only countries with strict sanctions, such as North Korea and Cuba, remain excluded from the Amazon Approved Sellers list.

What this means

After record growth in Q1 2021 and setting up more international marketplaces, Amazon shows no signs of slowing down. Allowing more sellers into the marketplace only figures to accelerate that upward trajectory.

For aspiring Amazon sellers in the newly approved countries, this update encourages aspiring entrepreneurs to enter the marketplace by removing a major barrier to entry. Now, they can get in on the growing number of third-party sellers cashing in on the billions of dollars generated in the marketplace.

In the past, sellers from these newly added countries could still sell on Amazon. However, they’d be forced to establish their business in a country on the approved sellers’ list.

However, exclusion from the list served as a hurdle for those looking to enter the Amazon marketplace. For example, Pakistan stands out as a new addition among newly approved countries as the home of one of the largest Amazon seller groups in the world.

While many in the group sold on Amazon before Pakistan was approved, countless others entered the Amazon marketplace as virtual assistants. Certainly, removing restrictions and breaking down barriers to entry may stimulate them to become sellers in their own right.

Our interview with Saqib Azhar, serial entrepreneur, Amazon mentor, and leader of the Ecommerce by Enablers Facebook group

In previously banned countries with a strong Amazon presence like Pakistan, many celebrated the newly opened doors. As Azhar notes, Amazon represents a massive opportunity for Pakistan to improve the country’s economy. Additionally, he believes FBA can be a promising opportunity for the country’s youth to discover financial freedom.

Fulfillment by Amazon (FBA) has proven to be an incredibly rewarding opportunity for aspiring entrepreneurs. After a record-setting 2020, e-commerce continues to thrive in 2021. Even more encouraging, market analysis projects Amazon to be responsible for 50% of all e-commerce retail sales in 2021.

Our guide on how to become an Amazon seller.

All in all, the excitement from newly added countries underlines the opportunity provided with FBA. While many industries experience turbulence and many unknowns, selling on Amazon offers a tremendous opportunity with an even brighter outlook.

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Get Rid of HTML Tags In Your Amazon Listing ASAP

On Monday, Amazon announced an upcoming change that will affect plenty of product listings. Starting July 17, 2021, Amazon will no longer support HTML tags in the product description of product detail pages.

You can view the entire statement from Seller Central below:

In order to provide security for our customers as well as versatility to list products on non-HTML devices, after July 17, 2021, we will stop supporting the use of HTML tags in the product description on product detail pages. Please refrain from using HTML content on detail pages as outlined on our Product detail page rules 260 Help page.

We encourage you to update any product detail page for your listings with an HTML tag. You can use Seller Central or your usual channel for such updates.

Any product description containing HTML tags in the product detail page which are not supported after July 17, 2021, will stop showing HTML formatting. For example, if you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.

Seller Central

The statement reads somewhat confusing, especially as the Product Detail Page guide referenced mentions that line breaks (written as “</br>”) can be included in the description as a special case. HTML line breaks in listings, as they break up text into smaller, more readable text blocks.

How It Appears

Additionally, the inclusion of “non-HTML devices” is a headscratcher, as most devices can read and display HTML markups without issue.

Nonetheless, Amazon sellers should prepare accordingly.

[Optimize Your Product Listing with Viral Launch]

While product descriptions don’t make a significant impact on keyword indexation, it allows an excellent opportunity to describe your product, explain crucial product details, and close the deal with a customer.

If segments of your product description are removed or displayed in an undesirable manner, it could consequently lead to lower conversions. Making sure your product description answers potential customer questions, highlights differentiating points, and is reader-friendly can certainly go a long way toward giving your product listing an edge over the competition. Any failure to do so invites customers to click off and check out your market rivals.

Of course, we’ll continue to monitor the situation as more information becomes available regarding the update. The announcement serves as the latest update in what’s been a rather busy week for Amazon news. Stay tuned for more regarding HTML tags on Amazon.

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What’s Going On with Amazon Search Results?

Recently, Amazon search results have gotten a little wonky. What’s the deal?

Over the weekend, attentive Amazon sellers started noticing strange, extreme changes in organic rank for their products. Suddenly, products that were mainstays atop organic search results vanished. Instead of appearing in the most desirable digital real estate on Amazon, they could be found deeper in the seldom seen pages of search.

As a result, sales plummeted for many top sellers as visibility severely declined. Meanwhile, product listings that typically don’t receive much traction benefitted from taking up top spots usually held by competitors.

Destaney Wishon of BetterAMS discovered the issue early on, and made a quick and helpful explainer outlining an example of the issue with Amazon search results.

At first, the sudden change flummoxed Amazon sellers. Was Amazon continuing to crackdown on sellers generating fake reviews? Did the ranking algorithm change?

According to Amazon, it’s simply an error that’s in the process of being corrected.

We are aware some customers are having issues with search results. We are working to resolve this as quickly as possible.

Amazon Technical Support

While many Amazon sellers state things have returned to normal for them, some sellers report the glitch has not been resolved as of Tuesday. Additionally, Amazon has not released a statement indicating that the issue has been completely resolved.

As any Amazon seller will tell you, organic rank remains the holy grail for Amazon sellers. Any rise or drop will significantly impact a product’s bottom line. With this in mind, monitoring your organic or advertising rank can be vital for tracking your product’s performance.

ALWAYS know when your keywords are rising or falling within Amazon search results with Keyword Manager

Of course, we’ll continue to monitor the situation as more information becomes available.

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What Amazon Sellers Should Know About Tax Day 2021

Everyone’s least favorite holiday is here yet again.

“Nothing is certain but death and taxes.” It is here: tax day 2021.

While it’s certain that you must pay taxes, there’s plenty of uncertainty about filing them.

With the weather warming and a return to normalcy appearing closer every day, you might look forward to filing your taxes as much as your next dentist’s appointment.

But, paying your taxes on time can save you from the plethora of problems that come with the alternative.

Below, we’ll answer some of the basics to help you through Tax Day 2021.

Tax Day 2021?

In 2021, Tax Day is Monday, May 17th.

Typically held every year on April 15th, it was delayed to May 17th due to the backlog of millions of unprocessed tax returns. Last year, it was delayed until July 15th as a result of COVID-19 pandemic complications.

What is Tax Day?

In the United States, Tax Day is the last day in which income tax returns can be submitted to the federal government before a late penalty is applied. If you do not pay taxes on time, a late penalty of 5% to 25% of your total taxes owed is applied each month your taxes are late.

Those who do not file or pay their taxes open themselves up for the government to garnish wages, loss of privileges, visits from the IRS, or potentially prosecution.

With severe risks and pesky penalties, the best thing advice we can offer is to pay your taxes and pay them on time.

As an Amazon seller, what do I need to file taxes?

You’ll need your 1099-K form and likely, an accountant or tax expert.

A 1099-K form is used to report payments received through reportable payment card transactions and/or settlement of third-party payment network transactions. If you’re an Amazon seller who totaled at least $20,000 in total sales and 200 individual transactions through Amazon. Both of those thresholds must be met to receive a 1099-K.

Sellers can find their 1099-K by visiting the Tax Document Library within the Reports section within Seller Central.

Wait, why do I need an accountant for tax day 2021?

The fee for an accountant or tax expert can be a dissuading point that encourages you to file your own taxes. However, the fee oftentimes pays for itself and saves you the time and stress of filing taxes near the deadline.

Additionally, there may be new options to claim items not covered in typical years. With more employees working from home, plenty of work from home deductibles exist that you may not be aware of. By delegating taxes to an expert, you can trust that you won’t leave money on the table or make potentially costful mistakes if audited.

In Conclusion

Overall, the act of filing taxes and paying money isn’t anyone’s idea of fun. But they help pay for the many programs that exist in our society.

Best of luck filing your taxes! After this, you won’t have to worry about it for nearly another year.

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The ABCs of Amazon PPC: A Glossary of Terms

Amazon Advertising has exploded in usage and importance for Amazon sellers in the past few years. As the Amazon marketplace continues to grow, the stakes for understanding, implementing, and executing Amazon PPC strategies into your business have never been higher.

Although Amazon launched its advertising platform in 2012, it has grown recent years. In a short amount of time, Amazon has placed itself behind only Google and Facebook for digital advertising market share.

With so many shoppers heading online, Amazon sellers can transform their business with advertising by attracting more visibility than ever before.

However, since it’s a relatively new advent, it’s a topic most sellers don’t feel comfortable adding to their marketing mix. And we understand! With so much to learn, where do you even begin?

At times, learning about Amazon PPC can feel similar to learning advanced math or a foreign language. In a way, it’s a mix of both, with formulas and equations that determine your success and terminology that exists in a world of its own.

While this may sound daunting, it’s actually a little easier to understand than you might think. Whether you’re just beginning with PPC and need to speak the language or just want to reference an unfamiliar term or two, feel free to use our glossary and explainer for popular PPC terms!

[You may also be interested in: The Amazon PPC Playbook from Viral Launch]

Advertising placement

Advertising placement is where an advertisement is displayed. On Amazon, ads are commonly shown on mobile and desktop. Found at the top of search results, alongside search results, product display pages.

Example of an ad placement at top of search, via Amazon Sponsored Products

Budget

The maximum amount of money that can be spent on a campaign. If you set a daily budget at $25, this means you will not spend more than $25 for the selected day.

Bid

The amount that an advertiser is willing to pay for each click. On Amazon, sellers can choose between automatic or manual bidding.

Keywords

The most common PPC tactic for how customers will discover your ads. Whether through automatic or manual targeting, sellers can target specific keywords that customers utilize in search to find products.

Search Term

Often confused with keywords from a PPC perspective, search terms within Amazon reports (and PPC tools like Kinetic) refer to where your ads appear.

In short, the Keywords refer to what you’re targeting while Search Terms refer to where your ads are being delivered.

Demand-side platform (DSP)

An Amazon software platform that enables advertisers to programmatically buy display, video, and audio ads on and off Amazon.


Advertising Cost of Sales (ACoS)

A metric used to measure performance, efficiency, and profitability of Sponsored Products ad campaigns. You can calculate ACoS by dividing Total Ad Spend by Total Sales.

For example, if an advertiser’s ACoS is 30%, the seller paid 30 cents for every dollar made.

Target ACoS (TACoS)

Not the delicious Mexican treat, unfortunately. Target ACoS, or TACoS refers to advertising spend relative to total revenue generated, while including organic revenue. While ACoS utilizes only spend and revenue numbers that are directly related to advertising, TACoS includes organic revenue to apply a more holistic perspective to your promotional efforts.

Return on Ad Spend (RoAS)

A prominent benchmark across digital advertising, RoAS is the inverse of ACoS. Instead of measuring the cost of a sale, ROaS represents the dollars earned per dollar spent.

Conversions

An action that a customer completes; this phrase can be used to refer to any number of actions, including clicking “Add to Cart,” completing a purchase, etc. Generally, this measures how many times your ad ended with the desired result.

Conversion rate

Measures the frequency that your advertising campaign ends with the desired result.

Cost-per-click (CPC)

Specifically, the average cost you pay each time someone clicks on your ad. To find out your CPC, divide the amount of money spent on an ad by the number of clicks it receives. Sponsored Products and Sponsored Brands feature CPC ads.

As a whole, CPC can be a mutually beneficial relationship between Amazon and the seller, as sellers only pay for ads that receive a click.

Click-through Rate (CTR)

The percentage of ad impressions that are clicked as compared to the entire number of clicks. The standard calculation for CTR is (clicks/impressions) x 100.

New-to-brand metrics

Metric used to describe customers purchasing your brand/product for the first time on Amazon over the past year. These metrics estimate the cost of engaging new customers on Amazon and identify the most efficient channels and tactics to achieve their campaign goals and are popularly used in comparison with repeat customers for brands to better understand their customer acquisition vs. customer retention paths.

Automatic Campaigns

A campaign or targeting type where Amazon decides when and where your ad is displayed. Automatic campaigns are convenient for their ease of use and the data gathered through Amazon, but take control out of the seller’s hands.

Since automatic targeting campaigns are made programmatically, they can occasionally lead to running ads for odd keywords or unrelated products, which can cause less efficient campaigns.

Manual Campaigns

The counterpart to automatic campaigns, manual campaigns put more control in the advertiser’s hands, allowing more strategy in campaigns. Sellers can select competing or complementary products or keywords for their product to appear for.

PPC Spend

The total amount of money allotted to advertising efforts on Amazon.

Target ACoS

Not TACoS or tacos, Target ACoS refers to your profit margin before advertising divided by target profit margin after advertising. This number will vary from seller-to-seller and determined by the various costs of making your product available.

For more, check out Amazon’s official glossary

We’ll be sure to update as more words enter the Amazon lexicon. Subscribe to our email list below to stay on top of all things Amazon!

Amazon Continues Its Crackdown on Fraudulent Reviews

By suspending familiar Amazon brands, Amazon sends a crystal clear message: fake reviews will not be tolerated on its platform.

Since late April, Amazon has suspended many notable brands that have made their name on the platform due to fake reviews. The list of noteworthy brands includes Mpow and Aukey, two brands that have dominated the Electronics category for years. HOMTECH, Atmoko, Tacklife, and Vtin are a handful of other Chinese-based sellers suspended.

Many of the suspensions went into place in late April, and the sellers remain off the platform weeks later in the U.S. marketplace and internationally.

As Amazon continues its increased enforcement of guidelines, it underlines the importance of staying with terms of service.

RELATED: [How To Get Amazon Reviews: Automated Review Conversion from Viral Launch]

In Late April, reviews for one MPOW listing declined from over 18,000 to just over 9,000. (Via Market Intelligence)

By all means, Amazon sellers should take notice. Amazon has markedly worked towards removing fraudulent reviews from time to time. Perhaps most notably, Amazon removed more than one million reviews in May of 2018. It’s not uncommon to see massive waves of reviews removed periodically.

However, the suspensions of such major Amazon mainstays at once is new territory.

While Mpow’s storefront is still viewable, many products are unavailable to be purchased from the brand.

At the moment, the future of the brands is unknown. In all likelihood, the brands are seeking reinstatement by submitting a plan of action for correcting the matter. If this is a repeated issue, a ban could be in place.

For Amazon sellers, the incentive to generate plenty of favorable reviews is easy to provide trust to potential customers. As a result of shoppers seeing others have pleasant experiences, they’re more likely to complete a purchase.

In order to combat bad actors looking to game the system, Amazon created its Anti-Manipulation Policy for Customer Reviews.

While Amazon has automated much of the review generation process and taken many aspects of the process out of the control of sellers, Amazon sellers can take measures to maximize review count within terms of service.

For example, our Amazon Review Automation tool optimizes the review generation process by signaling Amazon to follow up with customers on your behalf. It’s TOS compliant, effortless to use, and up to 5 times more effective than traditional email follow-ups. Available as an add-on within the Market Intelligence Chrome Extension, it’s the best way to garner reviews without violating Amazon’s terms of service.

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Will Pakistan Be Added to the Amazon Approved Sellers List?

According to Abdul Razak Dawood, the Advisor for Commerce and Investment to Prime Minster Imran Khan, Pakistan will soon join the list of approved countries for selling on Amazon.

“An important milestone of e-Commerce policy. Achieved has been through teamwork by many people across the globe,” he would go on to say.

Additionally, Special Assistant to the Prime Minister on Political Information Dr. Shahbaz Gill spoke on the importance of the addition to the list.

“Amazon has included Pakistan in its list of sellers. With this development, Pakistan has now joined the international market. This will result in billions in investment and produce employment opportunities.”

At this instant, Amazon has not released a comment or notice regarding the addition of Pakistan to the approved seller list.

Despite not being o the list of approved Amazon sellers, it hasn’t stopped Pakistani retailers from making an impact in the marketplace. Pakistan-based sellers can sell on Amazon if they register their business in a country on the approved seller’s list. Registering a business in another country stands as a roadblock for many and a constant cause for concern for others.

As a result of being added to the list, that will no longer be the case.

[You may also be interested in: A Chat With Saqib Azhar, Leader of the Largest Amazon Seller Facebook Group in Pakistan]

In late January, we spoke with Saqib Azhar, the CEO and Co-Founder of Enablers, a company that focuses on helping hopeful entrepreneurs in Pakistan build their business. Additionally, Azhar leads one of the largest Amazon seller communities in the world. Ironically, all in a market that at the moment, isn’t on Amazon’s approved seller list.

During our conversation, Azhar mentioned that among his many goals, landing Pakistan on the approved sellers list was chief among them. For years, Azhar has underscored how e-commerce can empower Pakistan’s economy and provide opportunities for the youth.

Above all, Azhar and government officials pushing the change recognize the opportunity e-commerce represents for people in their communities.

Certainly, we’ll continue to update as more information becomes available.

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When is Amazon Prime Day 2021?

Tucked away in Amazon’s Q1 Earnings Call was an announcement of important intel regarding Amazon Prime Day 2021.

Unfortunately, Amazon did not announce an exact date for Amazon sellers and customers alike to circle on the calendar. But Amazon CFO Brian Olsavsky did drop some hints and key information about Amazon’s signature sales event.

“I will remind you that Prime Day has been scheduled for later in Q2, and we’ll have more on that as the quarter unfolds.” This would mean Prime Day would take place in April, May, or June.

With April in our rear-view and roughly a week into May, it’s highly unlikely Amazon would make a surprise Prime Day without giving sellers a few weeks in advance to prepare for the massive wave of sales that come with Prime Day.

For that reason, we’d imagine that an official announcement regarding the date of Amazon Prime Day 2021 is coming soon. At the present time, we’d recommend planning on Prime Day kicking off in mid-late June.

Additionally, Olsavsky mentioned Prime Day 2021 is slated to be a two-day event. As Amazon did for Prime Day 2020, he stated it will heavily emphasize small businesses.

“Another popular benefit of Prime membership is Prime Day. And we are excited to announce that we will hold the two-day savings event during the second quarter. Prime Day is also a great opportunity for our selling partners to reach more customers and will make supporting small businesses a big focus again this year.”

Amazon CFO Brian Olsavsky

When is Prime Day typically?

Since its initial launch in 2015, Amazon Prime Day has been held in mid-late July with one exception. In 2020, the mid-summer sales event was postponed until October, making one of the world’s largest shopping days the unofficial kickoff to the holiday season.

The usual mid-July date marks the anniversary of Amazon.com going live in 1995. Known for massive markdowns and discounted deals, it’s estimated that sales on Amazon surpassed $10 billion over Prime Day 2020.

Over the years, Prime Day has grown into one of the largest shopping days globally.

In summary, the tidbits of information gleaned from Olavsky’s comments certainly deserve much attention. With a blockbuster Q1 behind us, the return of a mid-summer Prime Day marks another reason to believe Amazon sellers can keep the sales momentum going.

For Amazon sellers positioned to take advantage of Prime Day, the potential for record-breaking sales is stronger than ever.

UPDATE: In order to ensure your inventory is properly stocked for Prime Day, Amazon advised sellers to the following countries by these dates:
June 1: Australia
June 6: United Kingdom, Germany, France, Italy, Spain, Netherlands, Turkey
June 7: United Arab Emirates, Saudi Arabia
June 13: Japan

As more information becomes available, we’ll be sure to update. Lastly, feel free to let us know how you feel about Amazon Prime Day 2021 in June in the comments!

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Amazon Marketplace Sets Record Growth in Q1 2021

After a record-breaking 2020, the Amazon marketplace shows no signs of slowing down. In Amazon’s quarterly earnings report for Q1 2021, the results show the marketplace is only growing larger and third-party sellers remain the backbone of Amazon’s signature retail platform.

It’s estimated that third-party Amazon sellers were responsible for 55% of all products sold on the Amazon marketplace, matching Q4 2020 and up from 52% from a year earlier. Even more encouraging for Amazon sellers, that percentage hasn’t budged even as the amount of products sold has risen.

Overall, Amazon reports $52.9 billion in retail sales in Q1 2021. For comparison, that number represents 44% year-over-year growth from 2020.

Emphatically, the record-breaking numbers are encouraging in any context. However, the sales data becomes even more impressive when taking the events of the past year into context.

[Interested in selling on Amazon? Get started building your entrepreneurial empire today!]

As the COVID-19 pandemic caused lockdowns that pushed customers online, it goes without saying Amazon sales would dramatically increase. If there were any doubts on if customers would ditch digital shopping once restrictions loosened up, this quarter serves as the first indicator of e-commerce’s staying power.

While the year-over-year results may be partially skewed due to the pandemic only impacting the last month or so, the numbers represent a significant increase from Q2 and Q3 2020, when the pandemic and its subsequent restrictions were more prevalent.

Regarding what’s ahead for Amazon, the company projects year-over-year growth between 24% and 30% for Q2 2021. This projection is company-wide and not solely for the marketplace. With this in mind, the Amazon marketplace continues to thrive and appears poised for continued growth for the foreseeable future.

Without a doubt, there’s never been more opportunity to make your entrepreneurial dreams come true on Amazon.

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