In today’s episode, Casey Gauss is joined by Viral Launch R&D specialist, Jordan Dekker, to discuss the new product targeting capabilities for Amazon PPC. They talk through different strategies for product targeting on Amazon, including category targeting, complementary product targeting, and competitor product targeting, and how you should be using them for your business.
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- Monitoring Your Competition on Amazon: Market Dynamics, PPC, and Pricing - March 7, 2019
- PPC Campaign Structure: Pushing Units and Making Bank - March 1, 2019