On this installment of Follow The Data, Danny Carlson of Kenji ROI walks us through advanced seller strategies that will make this your best Black Friday and Cyber Monday yet!
It’s that time of the year! Black Friday and Cyber Monday are coming up fast, and sellers who position themselves for success will ride a sales wave into 2021. Danny Carlson of Kenji ROI dropped by to chat with Follow The Data host Cam Yoder to provide insights on what tips and tricks Amazon sellers should be using to rise to the top and rake in sales from this holiday season.
With just a few days until Thanksgiving, Black Friday, and Cyber Monday, time is running out to set your listing up for success.
While savvy sellers have spent months prepping their product catalog for this holiday season, the days leading into the holidays are crucial. No matter how well you’ve developed your Q4 plan to this point, the week of requires unique strategies both offensively and defensively, that can make a tremendous difference when executed on the precipice of Black Friday.
As CEO of Kenji ROI, Danny has served over 500 Amazon sellers and created photos, video, copywriting, and graphics for over 1,240 listings. Kenji ROI assists sellers with PPC Management, creative services, and review boosting emails.
Danny was gracious enough to share groundbreaking strategies and seller tactics that are sure to give you an edge over the competition when it matters most.
Getting to know Danny, his entrepreneurial journey, and his Amazon experience. (0:00)
Danny Carlson and Kenji ROI have been a force in the Amazon selling space for years. Before he drops groundbreaking tips, take the time to hear about Danny’s success and background.
What will Danny be doing for his clients and what advice would he give to sellers in the week of Black Friday and Cyber Monday? (3:51)
“Failing to prepare is preparing to fail.” – John Wooden
The importance of proper preparation in this busy time cannot be understated. Your competition understands how valuable a holiday season windfall can be, and they might be more incentivized to participate in black hat tactics. Too many sellers don’t prepare for these instances, and Danny breaks down what your competitors might try and how to defend yourself.
There’s no better time to rank highly through search than the holidays. While it might be late in the game to make a dramatic change, every spot you climb means more sales. How can you ascend the ranks in a short amount of time? Danny breaks it down here.
Amazon Advertising in the week of Black Friday / Cyber Monday: Using Modified Broad Match Ads, An Underutilized but Valuable Tool (9:27)
PPC Advertising is one of the surefire ways your product gets in front of customers, but everyone knows this. What’s the best way to setup PPC without breaking the bank?
Modified Broad Match Ads can be the magic bullet for you. It’s super easy to set up and helps sellers get the most bang for their buck when appropriately created. Danny gives his insight on why this overlooked method of PPC provides the most opportunity.
After Black Friday and Cyber Monday, what should sellers do to prepare for Christmas? (20:35)
Once Black Friday and Cyber Monday pass, there’s nearly a month of increased sales. Not all preparation is created equally, and that’s especially true in these unprecedented times. You better believe Danny has already looked into the possibilities and how you can prepare for them. Tune in to hear what this one-of-a-kind holiday season might look like after Cyber Monday and how it affects your planning.
What strategies should sellers be considering to grow their brand into 2021? (31:39)
As the marketplace continues to evolve, what should Amazon sellers be doing to stay ahead of the game? In Danny’s experience, he’s worked with sellers of all backgrounds and stayed up-to-date on the latest in trends. Danny drops knowledge on what you can do to start 2021 off on the right foot.
Be sure to tune in to the rest of the show for every valuable tip and tidbit so you can have the upper hand over the opposition in your market!
At Viral Launch, we believe the more informed seller wins. And that’s never been truer than now. A special thanks goes out to Danny for talking shop with us, and for sharing these crucial tips and tricks. In what is sure to be one of the busiest holiday seasons ever, these hacks could be all the difference you need to dominate the remainder of 2020.
To keep up with Danny and the team at Kenji ROI…
- Amazon Prime Early Access Sale: When Is It & Could It Be The Next Prime Day? - August 8, 2022
- Amazon Advertising: New Budgets Page Feature In Beta - August 18, 2021
- Amazon Seller Podcast: Conquering Amazon PPC with Sumner Hobart - August 15, 2021