In this episode of Follow The Data, Britt Englund breaks down the lessons she’s learned consulting and managing enormous brands on Amazon!
Much like Liam Neeson in Taken, successfully selling on Amazon requires a very particular set of skills. Quite often, sellers are short on time, experience, or knowledge to optimize each aspect of their online business.
When your business could use some outside help, hiring an experience brand consultant to develop strategies, establish best practice processes, and develop a network can catapult your Amazon business to the next level.
We spoke with Britt Englund, a noteworthy Amazon seller consultant and brand strategist, to learn more about her expertise in Amazon consulting!
Getting to know Britt Englund (0:00)
Before we dive deep into the world of starting an Amazon consulting business, get to know about Britt and her vast Amazon experience. With around 10 years on the platform, you’ll be hard-pressed to find someone more immersed into Amazon trends, standards and strategies.
Going into 2021 and beyond, why is brand development so important on Amazon? (4:24)
Visibility and brand recognition can make all the difference in eCommerce! Britt breaks down the logic on the latest Amazon branding trends. Should sellers be utilizing the same tactics on Amazon on all eCommerce platforms? Find out here from an expert.
What are the tools sellers can utilize to separate their brand from the competition? (7:30)
The market on Amazon is as competitive as ever. Britt offers insight on what options exist for sellers to elevate their brand past competitors, with a strong focus on how to approach influencer marketing.
Selling cross-platform became more popular in 2020 during the COVID-19. Should sellers be using other eCommerce platforms? (23:40)
Logistical issues meeting increased demand at the onset of the COVID-19 pandemic opened the door for eCommerce competitors such as Walmart and Shopify. Was this a one-off instance, or should sellers exclusive to Amazon pursue expanding their online business beyond Amazon?
As Amazon continues to mature, the interest in brand consulting is booming. What’s the process of consulting and what should aspiring consultants be doing to achieve their goals? (26:40)
Amazon brand consulting is an emerging market, with interest and demand rising exponentially. Britt saw the rise of Amazon consulting early and positioned herself as an expert at helping brands reach their potential. She thoughtfully analyzes her path and what should prospective brand consultants be doing to set themselves up for success?
What is the biggest thing sellers should be focusing on for Q4 and beyond? (36:41)
It’s the busiest time of the year! With the wave of sales during the holiday season ahead, sellers need to be on top of their game. As time runs out on 2020, Britt breaks down how sellers can optimize their Q4 and set themselves up for a profitable 2021.
A special thanks to Britt Englund for taking the time to talk shop with us on the show! You can keep up with her on LinkedIn for more.
Follow The Data is a podcast by Viral Launch for Amazon sellers hosted by Cam Yoder, an expert on all things Amazon. Available on iTunes, Spotify, and all your favorite platforms, be sure to like and subscribe to receive exclusive content and updates when new episodes release!
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