Follow the Data Podcast: Maximizing Brand Potential With Dr. James Richardson

With a unique perspective, growth specialist Dr. James Richardson chats with us to discuss a four-part approach for driving exponential growth.

On this episode of Follow the Data, host Cam Yoder chats with Dr. James Richardson, an absolute master of growth about growing your business.

As the Owner of Premium Growth Solutions, he’s helped more than 75 CPG brands with strategic planning and growth, including Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Frito-Lay, Mother Kombucha, and many more.

He’s a master of his craft, with a LOT of knowledge to offer. We’re talking principles of scale here, and while the context is given around that of a CPG brand, the principles James outlines are applicable specifically to any eCommerce company seeking growth.

This episode is a MUST-LISTEN for anyone with an interest in building a successful online business or maximizing their brand potential.

HIGHLIGHTS:

Who is Dr. James Richardson? (0:00)

Dr. James Richardson’s atypical journey into marketing from cultural anthropology is certainly a unique one. His distinctive background helps provide a peerless perspective on business. Before divulging into his four-step process for scaling your business, get familiar with his background.

Is Amazon An Optimal Starting Place for Your Business? (15:56)

With an extensive background helping a diverse set of businesses spanning many marketplaces, Dr. James Richardson breaks down the pros and cons of starting your business on Amazon.

The Importance of Design for Online Businesses for Growth (22:52)

In a prior generation of selling on Amazon, the bar for your product design and packaging was incredibly low. But in 2021, design and packaging should be strategically considered before going live.

Finding The Next Trend & Why Many Innovators Innovate on Accident (40:55)

With so many looking for the next “sexy” product market, many find it purely by accident. Citing Siggi’s Icelandic yogurt, Dr. James explains how these trends often happen by catching on with unintended niche groups.

Thanks to Dr. James for sharing his acute tips for growing your business. For even more of his expertise, check out his new book, Ramping Your Brand: How to Ride The Killer CPG Growth Curve.

Why Listening Is One of The Most Important Things A Business Can Do (60:48)

Too many business owners, especially ones in niche categories ignore feedback from the average Joe. Dr. James Richardson explains why receiving feedback from mainstream customers early in the process can pay off exponentially. To effectively scale, taking objective feedback from customers is key.

A special thanks to Dr. James for sharing his many insights with us! For even more of his astute expertise, check out his book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. You can also keep up with Dr. James at Premium Growth Solutions or connect with him on LinkedIn.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

Cameron Stewart

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