E-Commerce Is Thriving In 2020 — And Only Growing Stronger

There’s no better time than now to jump into e-commerce.

For those considering leaping into e-commerce by starting their own Amazon business, recent trends and forecasts for the industry indicate the e-commerce gold rush is far from over.

Online retail has continued to roar in 2020, with Business Insider reporting that e-commerce sales for consumer packaged goods grew 83% during the April to early July period compared to 2019. 

Industry projections suggest the shift in consumer spending is more of a flash point than a temporary flash-in-the-pan.

With so many encouraging signs and a promising trajectory, it’s no wonder starting your own online business continually ranks among the top ways for aspiring entrepreneurs to start their empire and design their own path to financial freedom.

Don’t get left sitting on the sidelines! Get on the field and create your Viral Launch account today to start conducting unrivaled market research to find WINNING products.

The outlook for e-commerce is already bullish, but don’t be surprised if 2020 outpaces projections as a result of the COVID-19 pandemic. The ongoing pandemic has wreaked havoc on many industries, and traditional retail has been one of the sectors hit the hardest.

Retailers and department stores reliant on brick-and-mortar retail such as Neiman Marcus and JCPenney have filed for bankruptcy, while many others in the sector also find themselves on the ropes. For in-person retail, it’s just the latest blow for an industry running out of margin for error.

Does this mean people have stopped spending? Not at all. The pandemic hasn’t shifted if people will spend their money, but how they will spend it. Instead of heading out to stores and malls, consumers are staying inside and buying online.

How do we know this to be true? Look no further than Amazon, the leader in e-commerce who recently released their Q2 2020 earnings report

Amazon is responsible for 50 percent of all e-commerce trade, a strong indicator of industry health and momentum.

On July 30th, Amazon reported $88.9 billion in revenue, up from $63.4 billion in Q2 2019. The e-commerce behemoth is only growing more powerful as e-commerce continues to pick up momentum making FBA (Fulfillment by Amazon) selling an extremely profitable business opportunity with the right resources and strategy.

But This Is Just The Beginning

As traditional retailers flock to Amazon, e-commerce will only strengthen their advantages and continue to take a larger piece of the pie. But will the arrival of major first-party sellers take a chunk away from third-party sellers?

So far, the answer has been an overwhelming no, as sales from 3P sellers continue to grow year-after-year.

Graph via MarketplacePulse.com

“Third-party sales again grew faster this quarter than Amazon’s first-party sales,” confirmed Jeff Bezos, CEO of Amazon. Amazon’s first-party sales were up 49%.

“Our 3P sellers, largely comprised of small and medium-sized businesses, also stepped up to make more selection available for customers. And as a result, these small and medium-sized businesses have seen significant growth in their sales. Our third-party seller services revenue grew faster than online stores revenue in Q2, with strong growth in both fulfillment by Amazon and merchant fulfilled or MFN seller sales. Third-party units continue to represent more than half of overall unit volume, helped by improved quarter-over-quarter growth in active sellers.”

— Brian Olsavsky, CFO of Amazon

Amazon Is Still Growing

The demand from customers on Amazon has never been higher, with over 150 million Amazon Prime subscribers. For years, the biggest barrier for an e-commerce breakthrough was product availability and customer convenience. 

Amazon has grown to an international powerhouse thanks to its platform designed to make the process of buying and selling online easy for those on both sides. For sellers, Amazon has opened the doors for aspiring entrepreneurs with their massive warehouses for storage and their two-day Prime shipping program.

These assets are advantages that have simplified or entirely erased areas of concern for those with entrepreneurial ambitions.

While the light to jump into the e-commerce game is as green as ever, it won’t stay green forever.

Every minute of experience you have on Amazon is valuable for growing your brand and maximizing your profits. Because each minute is more experience over others who will be entering the marketplace as the industry continues to grow.

Fortune favors the bold and the informed

At Viral Launch, we understand starting your online business can be an exciting, but intimidating leap. At Viral Launch, we’ve made it our goal to provide everything you need to have the data and strategy to succeed. If you haven’t already, sign up for a Viral Launch account today and gain access to your free trial to see all the powerful insights you can glean from our vast amount of Amazon data. With Viral Launch’s Product Discovery and Market Intelligence tools, you can scout the market to find winning products that align with your resources and goals.

Follow our step-by-step guide to Amazon product research to help you find the perfect product for you! Be sure to join our Facebook community of sellers from all walks of experience. Don’t be shy to join in the conversation.

There’s likely to be no better time than now to get your online business off the ground and be your own boss! Amazon’s seller-friendly platform, Viral Launch’s powerful data, and an emerging market are the perfect storm for your entrepreneurial success!

Author: Cameron Stewart

Cameron joined the Viral Launch team and 2018 and has worn many hats at the company. Cameron, a graduate of Indiana University - Purdue University in Indianapolis with a degree in Journalism, started off as a Customer Experience Specialist before switching to the creative side as a Product Listing Specialist. Currently, he assists with Viral Launch's copywriting efforts, using his years of knowledge to help sellers achieve their goals. View all posts by Cameron Stewart

Leave a Reply

Your email address will not be published. Required fields are marked *