Validate Your Product Ideas With Viral Launch’s Amazon Market Intelligence Tool

Now that you’ve got both feet on the ground as an Amazon seller, the tricky part is finding what products will put you ahead of the pack. You can look at snapshot estimates from a random collection of sourcing tools, piecing together what you hope is an accurate picture of the market and product — or you can improve your chances of sourcing only the right products by making use of the right Amazon market intelligence.

Viral Launch’s Market Intelligence tool gives you the most comprehensive access to Amazon-wide insight across billions of different data points. With it, you can make truly informed decisions and validate any product before you ever launch it.

What Real Amazon Market Intelligence Looks Like

Intelligence is nothing without data, which is what makes our Amazon Market Intelligence tool so valuable. It’s the only tool that can collect and leverage data points from across Amazon’s entire market. With the data the tool gathers for you, you can glean the kind of insight and analysis that can help you almost predict the success of any product launch. For example, the billions of data points you’ll have access to can help you assess markets and products by:

1. Name brands: See whether any big household names or Amazon itself is selling in the market. It will be easiest for you to compete against other smaller brands, so stay away from markets that are dominated by one brand or a few dominant brands.

2. Sales spreads: If a few products are claiming most of the sales in the market, it’ll be harder to claim a piece of the pie, especially as a newcomer. Look for markets where sales are spread pretty evenly between the products on the first page.

3. Competitors’ intelligence: Finding a few products dominating sales spreads isn’t necessarily a bad thing. Use the Market Intelligence tool to reverse-engineer their strategies. For example, track what keywords the dominating products use in sponsored ads and make a list of your own variations.

4. Market trends: Sales trends tell you a lot, but if you want to determine which trends are fads and which are actual depictions of the market, you’ll have to look at data from across a few years. Use market trends to avoid investing too heavily in the next fidget spinner.

5. Price margins: Even with a great product, you won’t make a profit unless you can cover Amazon’s fees and still stay price-competitive. You can research the cost of sourcing units from a site like Alibaba, then plug it into our Amazon FBA calculator.

6. Product reviews: Speaking of being competitive, you can enter the competition a lot sooner in a market where mediocre performance is the norm. Research reviews throughout the market and pay special attention to those that are generally low.

7. Product fulfillment: Finally, stay away from markets filled with FBA (fulfilled by Amazon) or AMZ (Amazon original) designations. If your products are FBA, then you can compete more effectively in markets that are mostly filled with FBM (fulfilled by merchant) products.
Data can mean the difference between entering a market and thriving in it — or sinking fast due to poor intelligence. With our Amazon Market Intelligence tool, you can make sure you end up on the thriving side every time. To learn more, sign up for a free trial today!

How To Sell Books on Amazon

A Beginners Guide (Part 1)

We’ve all been there. You look around and notice you have somehow collected enough books to open a mini library. There’s old textbooks you’ll never use, books that were given to you as gifts, and the stack of books you keep saying “one day” to.

No? Just us? That’s fine.

The point is, sometimes you find yourself with a stash of books, and you don’t know what to do with them. You could donate them, but sometimes those books cost a small fortune. And you don’t want to lose out on all that cash you spent on that geology textbook you didn’t even use (Sorry, college professors). So, what do you do with them?

 

Solution: Sell Used Books on Amazon

 

If you’re looking to get into the Amazon selling game, selling your new or used books is a great place to start. There’s no risk of spending a small fortune sourcing a product that may or may not sell and no need to worry about manufacturing or importing costs.

And if you’re already in the Amazon selling game, adding books to your inventory is a no-brainer if you’re looking to make a few extra bucks here and there.

 

How to Sell Used Books on Amazon – Getting Started

First things first, you’ll need a stash of books to sell, and you’ll need an Amazon seller account to access your dashboard, Seller Central. Amazon offers two types for you to choose from: Individual Seller or Professional Seller

 

Individual Seller: $0.99 per sale closing fee, NO monthly subscription

Professional Seller: $39.99 monthly subscription fee, NO per sale closing fee

 

If you’re unsure which option is right for you, consider how many books you are wanting to sell per month. Amazon allows a maximum of 40 items per month on an Individual seller account. If you are planning on selling more than 40 books, or you are planning on selling books in addition to other products totaling more than 40, you will want to opt for a Professional seller account.

 

Listing Information – What You Need to Know

Once your Seller Account is all set up and ready to go, gather the appropriate information about your books. This allows you to have all your information readily available when it comes time to actually list them on Amazon.

Whether you just make sure you know where the information is located in each book or you write it down so it’s all in one place, here is the information to gather:

  • Title
  • Author(s)
  • ISBN
  • Publisher information
  • Book condition

 

What’s an ISBN and where can I find it?

ISBN is an International Standard Book Number. They always consist of 13 digits and are assigned to each edition and variation of a book. It can be found on the book’s barcode.

How do I know what the book condition is?

When selling pre-owned books on Amazon, you are required to list the book’s condition. This is applicable to hardcover and paperback books.

Your books can be one of six types of conditions:

  • New
  • Used – Like New
  • Used – Very Good
  • Used – Good
  • Used – Acceptable
  • Used – Unacceptable

Books categorized as Unacceptable are not sold on Amazon. This includes books that are sale of advance reading copies, including uncorrected proofs, of in-print or not-yet-published books.

 

Listing Books to Sell on Amazon

Once you have all the information, you’re ready to list your books for sale. When it comes to actually listing books, Amazon is by far the easiest platform to use. Creating a listing for your book can take as little as one minute.

When starting a listing, there are three different options for you to choose from:

  • “Sell Your Stuff” and enter the Title or ISBN number
  • Search for the book as if you were wanting to buy it and click “Start Selling”
  • List a New Title if no results come up for the ISBN you’re wanting to sell

 

Sell My Stuff

Go into your Seller Central and find the “Sell Your Stuff” tab. Type in the title or the ISBN number and search. Make sure your category is set to “Books.”

Click “Start Selling” and begin your listing.

Start Selling

Go to the Amazon homepage and use the search bar to find the book you are looking to sell. Once you find it, go to the listing detail page.

Click “Sell on Amazon” on the right side of the screen to begin your listing.

New Title

On the rare occasion the above two options don’t work, Amazon will provide you with the option to create a brand new listing.

This will happen when you search for an ISBN and no results come up, meaning there is no existing listing for that book. Amazon will then direct you to begin a new listing.

For a new listing, you will need to provide the following:

  • Title
  • Author
  • ISBN
  • Publisher information

 

Setting the Price – What’s the best price to sell my books for on Amazon?

When listing your book, Amazon shows you how many other offers for the same book are being sold and what price range the books are selling within.

This is super convenient and helpful, as it will allow you to determine your price point. If you’re a new seller listing a single copy of a book, you should list it as the lowest price in the price range. This will boost the chances of a quick sale.

For some books, it might make more sense to list in the higher price range. This could be for current edition textbooks, first edition novels, or special edition books.

 

Shipping and Costs

Once you input all the required information and click “Save,” your listing will go live on Amazon and will be ready for potential buyers to search for.

You will need to decide on your shipping method: FBM vs FBA.

 

FBM – Fulfilled by Merchant

If you’re only selling a handful of books, this might be the option for you. Because you already have the books, you just keep them in your house until someone buys them. No additional storage fees! Once a book is sold, you are responsible for boxing it up, labeling, and shipping it out. Shipping costs can be calculated into your initial price point.

FBA – Fulfilled by Amazon
If you’re selling more than 40 books, multiple copies of a book, or you don’t want to have to worry about shipping, FBA is a great option. For extra fees, you ship your inventory to an Amazon Fulfillment Center and they take care of the rest when an order is placed.

 

Make sure you fully research the pros and cons of FBA and FBM before deciding. Deciding on a fulfillment method is important as additional steps and fees may apply.

 

The Pay Out

Getting paid is arguably the best part about selling on Amazon. If you already set up your seller account and have everything approved, you probably remember Amazon requesting your bank information.

Amazon will directly deposit payments into your account every two weeks. Each deposit can take up to 5 business days and Amazon will send you a notification when the payment is sent.

 

Other Ways to Sell Books

If you’re looking to sell books that aren’t pre-owned or used, there are definitely options. Amazon offers 5 book selling portals for you to sell from if you wish. These portals are for selling e-books, audio books, and even self-published books. But that’s a blog for another day!

 

If you’re interested in learning more about how to become an Amazon Seller, subscribe to the Viral Launch blog, YouTube channel, and our podcast: Follow the Data: Your Journey to Amazon FBA Success.

 

While Amazon is now the second largest ecommerce platform in terms of sales, it actually got its humble beginning as an online bookstore in 1994. It all began inside of Jeff Bezos’ rented garage in Bellevue, Washington!

Jeff Bezos chose books due to the high demand of literature worldwide and their low price point. This still stands true today so selling used books on Amazon is a smart move to make some extra pocket change and relieve your overcrowded bookshelves.

Amazon Renewed: How To Make Money With Refurbished Items

There are many ways to make money on Amazon. Whether your goal is to simply make some extra cash or build an entire business from the ground up, Amazon provides incredible potential. You can choose to sporadically sell random household goods around your house or start a full-time private label company. And get this – you can even make money selling open box items on Amazon. Refurbished items are a great money maker as many shoppers are looking for deals and are willing to buy open box items to save money.

The Amazon Renewed program was launched in 2017 as one of Amazon’s newest selling categories designed to bring refurbished items to its millions of customers. This exclusive seller group requires an application process and only those sellers that meet the outlined criteria are allowed to participate. Sellers who are approved are then qualified to sell their used items as “Certified Refurbished.”

The criteria to sell on Amazon Renewed includes a combination of both quality and sales requirements. Becoming part of this group means less competition since members must be approved.

Source: amazon.com

What Types of Products Can You Sell with Amazon Renewed?

Amazon Renewed allows you the opportunity to sell refurbished products in many different categories across the ecommerce site. This means you can probably find a product that falls under your area of expertise. Refurbished items often refer to electronics, but they don’t have to be. You can sell Amazon refurbished products in all of the following categories:

  • Laptops and computers
  • Smartphones
  • Tablets
  • Cameras
  • Video game consoles
  • Headphones and audio
  • Televisions
  • Office equipment
  • Home and industrial tools
  • Watches
  • Home appliances
  • Kitchen appliances
  • Automotive parts
  • Outdoor and sports
  • Musical instruments

Requirements to Sign Up and Get Approved

Becoming certified to sell on Amazon Renewed is no walk in the park. You’re required to provide details of your experience selling “like-new” products, including sales data and more. Amazon will only approve you if you meet the following criteria outlined on their website:

  • You can supply invoices showing a minimum a total value of $50,000 in qualifying refurbished purchases in the previous 90 days from the date of the application. You may black-out the unit purchase amount on the invoices. Note that sellers intending to offer products related to Home, Home Improvement, Tools, Lawn & Garden, Outdoors, Kitchen, Sports, Toys, or Automotive, you may supply invoices showing a minimum total of $20,000 in qualifying refurbished purchases in the previous 90 days.
  • If you are an existing seller on Amazon, we require an ODR of 0.8% or less, with a minimum 700 orders in the trailing 90 days.
  • If you want permission to list factory refurbished items (with no manufacturer warranty) you need to submit a minimum of 8 images of a sample unit for product and packaging review (box in which the product will ship, inside packaging and padding, product from top and bottom, product from all four sides).
  • Your company provides a minimum 90-day warranty on all of your Certified Refurbished products
  • For approval to list on Apple and Samsung brands in Consumer Electronics categories (Excluding Wireless), we require invoices dated from trailing 90 days that total $100K in Apple/Samsung products (non-Wireless). For approval to list on Apple and Samsung brands in Wireless category, we require invoices dated from trailing 90 days that total $2.5 million in Apple/Samsung wireless products. Invoices have to be directly from a national Wireless carrier or retailer with over $5 billion in annual sales (Example: Verizon, AT&T or Target) or the manufacturer (Apple or Samsung). We also accept Wireless invoices from Assurant, Brightstar, PCS Wireless, and Vertex.

These requirements can be hard to meet, especially if you’re just starting out. Sellers who don’t meet this criteria are still able to sell their products on standard product ASINs in “used” condition. Selling products this way will give you the time to build up your business and eventually meet the demands of Amazon’s Renewed program.

Finding Refurbished Items to Sell

If you’re completely new to selling used items on Amazon and are wondering where to start, the first step is to do some research. Find products that are in demand by using a market research tool. Our favorite is Market Intelligence from Viral Launch.

This tool pulls data from all the top sellers on Amazon for a specific market. You can then use this data to help you identify markets with high demand, but low competition, as these are the best markets to be in. Look for products that are getting a lot of search volume. A low average review count also indicates that you could easily compete in this market as products with a high number of reviews often get the most sales.

Once you identify a good product market, you have to source refurbished items to sell. Maybe you already have a connection to a manufacturer, but if not, one place to look is Alibaba. Just like finding new products on this online marketplace, you can also search for refurbished items to source. Alibaba can help you connect with manufacturers who offer open box items that you can then source and sell on Amazon.

Source: Alibaba.com

You can also purchase refurbished items in bulk from various online liquidation companies. These companies work directly with retail stores to liquidate surplus inventory, which you can then purchase in bulk, often below wholesale prices, and sell for a profit. Many of these liquidation sites use an auction system with the products going to the highest bidder.

Source: DirectLiquidation.com

Advantages of Selling on Amazon Renewed

Selling any product on Amazon comes with a long list of advantages. First of all, this huge marketplace gives you access to millions of already loyal customers. Amazon has built a global platform that has the potential to bring high visibility of your product across the world.

You can also utilize their other capabilities, such as their fulfillment process, so you don’t have to package and ship items yourself. By selling in the Amazon Renewed program, you get access to customers and also face less competition since only select members are allowed to sell in this category.

How to Drive Sales for Your Amazon Refurbished Products

Even though you face less competition as an Amazon Renewed seller, you still need to take steps to ensure your product will sell well. First of all, you’ll need to set the right price for your item. Shoppers don’t want to pay a high price for open box items, so it’s best to shoot for a price that gives the customer a significant discount, but still allows you to make a profit.

Next, if you have control of your listing’s content, you’ll want to be sure your listing is optimized to get your product seen and to convert sales. You can use a keyword research tool to help you identify the highest volume keywords for your product market and ensure they’re placed in your listing. Or you can even hire a professional copywriter to identify keywords and write the listing for you.

Start Your Amazon Renewed Journey

Amazon has tons of opportunities to make some extra cash or even start a full-fledged business. The Renewed program is just one of many. Take advantage of these tips and start your Amazon selling journey today! We’ll be here to help you succeed whenever you need us.

How to Sell on Amazon: The 3 Keys to Success

You’ve heard the crazy success stories, like how one ambitious seller made $40k in his first 30 days selling on Amazon. Perhaps you have a mortgage to pay, a family to feed, or student loans to pay off. Or maybe you’re looking to invest in something that will take your income to the next level. Or you might be trying to build a brand you can eventually sell for 7 or 8 figures. Whatever position you’re in, you are wondering how to sell on Amazon.

You’ll find loads of information out there on different podcasts, blog posts, webinars, and tutorial videos. Yet one of the most common issues that arise with sellers is: I don’t know where to start. It’s easy to get lost in all of the information about how to sell on Amazon.

We’re here to break it down into three easy steps. Whether you’re looking at selling retail arbitrage or private-label, how to sell on Amazon can be simplified into three keys to success: start with a great product, set up your listing to rank and convert, and get your product in front of the client.

 

How to Sell on Amazon Key #1: Start with Sourcing a Great Product

What makes a great Amazon product? That’s a loaded question, but thanks for asking. I’m happy to walk you through it.

First, I’ll define a bad Amazon product. Perhaps that’s easier. There are exceptions to these universal truths, but generally speaking…

A bad Amazon product market is one that has:

  • Extremely low sales. You likely don’t want to get into a product market that is averaging monthly sales in the low double digits year-round.
  • A sales/review ratio of 1 or less. You have to have a competitive amount of reviews to sell well among the top sellers because of social proof. Shoppers trust the opinions of other shoppers, and the more (good) opinions you have, the better. With a decent review strategy, a seller could expect to see roughly around 6 reviews for every 100 sales. For a product market seeing 1,000 monthly sales with 1,000 average reviews (a review ratio of 1), it would take over 16,000 sales to reach 1,000 reviews. I’d suggest staying far away from this market. At 1,000 sales/month, that would take around 16 months to achieve. Avoid these types of markets and get into one with an easier barrier to entry. Note: Markets with a ratio of 1 or less may make sense if it is a natural extension of your brand. With that said, generally only the elite sellers with deep pockets are able to make these markets work.
  • No popular search terms on Amazon. In most cases, inventions aren’t great for Amazon. The benefit of selling on Amazon is the ability to jump in front of traffic that is already there. If customers are not already searching for terms most relevant to your product, the likelihood of high volume sales is slim. If no one knows what your brand new product is, or even how to search for it, then Amazon is likely not the platform for you.
  • Extremely low margins. Unless you have the capacity to move an insane amount of inventory, stay away from products where you’ll make less than $1 per sale. This is especially true in markets where there isn’t a ton of demand.

A great product to you may be a not-so-great product for me. It all depends on your goals. For instance, I might think 20 sales/day for a product sounds great, where you might want 40+. I might want to dominate a smaller niche, where you might want to try to compete with big, established sellers in a larger market. To define a good product to sell on Amazon, you must take your expectations and goals into account. However, there are some things that apply to all good Amazon products.

Generally, a good Amazon product market has:

  • Sales that align with your goals. I won’t give hard numbers here, but you’ll just want to ensure that the product you source sees monthly sales that align with your goals. Those numbers will widely vary from seller to seller, and that’s totally ok. To understand what kind of sales you can expect, look at how the market has performed historically, as well as how it’s performing now in context. Does the product sell consistently? Is the market increasing in popularity? Are sales declining? These are all questions to consider when looking to source a product.
  • A high sales/review ratio. This means the product market has more sales than reviews. Reviews are generally the greatest barrier to entry for a market. The lower that barrier compared to sales potential, the better. We generally consider an average market ratio of 3 or more to be desirable. If you can find a ratio of 5-10, then you may have struck a gold mine.
  • Room for improvement. There are many markets on Amazon with subpar listings: novice label and packaging design, amateur photos, sloppy copy, and low review ratings. These are great opportunities to source a high-quality product with an outstanding listing. There’s so much potential to position yourself as the best option on the market.
  • Healthy margins. Of course, you want to make money on each sale. We typically don’t recommend sourcing any product with less than a 30-40% expected profit margin. This leaves room for unexpected costs or price competition in the market.

To determine if a product market is a good fit for you, you’ll want to evaluate the product’s estimated monthly sales, both historical and present, sales/review ratio, average review quantity, average price trend, best selling period, sales pattern, and more. To aid you in your product research, we’ve come out with an extensive tool to show you all the data you need when making sourcing decisions.

Check out Market Intelligence, our Amazon product research tool, to see which product may be a good fit for you.

 

How to Sell on Amazon Key #2: Set Up Your Listing to Rank and Convert

Now you’ve got a great product. You’re off to a good start. But a great product isn’t enough. You could have the best product in the whole world, but if you don’t have an awesome Amazon listing to show it off, you might as well have no product at all. There are two different types of conversion rates: click conversions and on-page conversions. Click conversions refer to how many shoppers click on the listing when they see it in search results. On-page conversions refer to how many people buy your product when they’re on your listing.

In a perfect world, every single time someone saw your listing, they’d purchase the product. In the real world, we want to get as close to that perfect world as possible. There are a couple of key listing elements that you’ll want to master for optimum conversions. Your photos, price, reviews, and copy all play a major role in a shopper’s decision to buy or not buy.

Master your photos.

Product photos are perhaps the most important element of a listing when it comes to both click and on-page conversions. The key to great Amazon photos is having professional photos that tell a story, build an emotional connection with the shopper, and accentuate all the product features. If your photos look unprofessional, rushed, and non-representational of the product, a shopper is not likely to click or purchase. A buyer doesn’t want to feel like they’re getting the product from some amateur in their garage. However, with the same product and aesthetically-pleasing, descriptive photos, a shopper is much more inclined to buy. Good photos communicate high quality. Take a look at the photos below. If the listings are very similar (price, information, reviews, etc.) and photos are the only varying aspect, which product would you choose?

OR

         

Compete with your price.

Price is a very important factor for click through rate. Shoppers are unlikely to click on your listing from the search results page if your price is too high, which will be detrimental to your click conversions. Again, place yourself in the shopper’s shoes. If most iPhone chargers on page one are around the $7.99 mark, it’s unlikely that you’ll click on one that is $15.99. It’s important to make sure that your price is comparable to surrounding listings to achieve the most clicks possible.

Rack up your reviews.

Ever since Amazon’s policy update regarding giving products in exchange for reviews, reviews are harder to come by. But, reviews still remain the #1 factor on Amazon for social proof. Think about it: when you’re shopping on Amazon, and there are two similar products, one with around 10 reviews and one with over 2,000 reviews, which one are you more likely to consider buying?

While the number of reviews isn’t actually an indication of sales or even quality, it helps shoppers to understand that other people have bought the product. They can then be more confident in their decision to buy the product, since many others have bought it and given it a good rating. For this reason, you’ll want to work hard to gather as many reviews as possible right from the start. Here are some tips to getting initial reviews:

  • Implement a killer email follow-up sequence. To make sure that you are capitalizing on every sale and gathering as many reviews as possible, you’ll want to send out follow-up emails asking for reviews and feedback. Keep in mind that tons of Amazon sellers are doing this exact same thing, so keep the copy short and to-the point, making it easy for the reader to find the call-to-action. Typically, we recommend sending an email seeking a review 5 days after delivery, and then another email seeking seller feedback 6 days after delivery. The industry average for reviews is about 1%, which seems a bit low, doesn’t it? Viral Launch’s Review Booster sees about a 5% review return on the email copy, and if you’re interested in receiving further guidance or getting copy for your sequence, check out our Review Booster service.
  • Run sponsored ads. Conversions likely won’t be great with a low quantity of reviews, but sponsored ads are a great way to drive some initial sales. New products typically get more sessions, but few sales may also mean fewer impressions. Basically, sponsored ads can be hit or miss. But, it’s generally worth losing a bit of money up front to drive initial sales.
  • Start with a low price. We suggest listing your product at about break even, or as low as you feel comfortable, to help get initial sales. But, just be careful here to not become an add-on item or start a price war with competitors.
  • Drive external traffic. This can be a more expensive option, but external traffic has the potential to help with gathering initial reviews. Having a customer list can be leveraged for initial sales to drive reviews. Driving external traffic is also a great way to increase keyword ranking, as Amazon rewards those who bring in new customers from outside markets.

Optimize your copy.

Copy is INCREDIBLY important for indexing and keyword ranking, but it also serves to describe your product to a shopper. What exactly is the shopper getting? What makes your product unique? What are its special features? How do you use it, and what can you use it for? These questions all need to be answered through your title, bullet points, and description. If the listing doesn’t fully explain the product, you risk losing out on buyers who want to know exactly what they’re buying. While photos should accurately portray your product, the copy should back it up by explaining what a photo cannot.

With great photos, a good price, a competitive number of reviews, and sales-inducing copy, your listing will be set up to convince a shopper to buy your product. Now, it’s time to get in front of those shoppers!

 

How to Sell on Amazon Key #3: Get Your Product in Front of the Shopper

So you have a great product. You have an awesome listing that’s going to convince a shopper to buy it. Now, you need to become visible. The cool part about Amazon is that you don’t have to find the buyers. They’re already shopping on the site for your product (assuming you followed Key #1!). But now, the buyers have to find you.

This can be done through ranking on page one for the important keywords (or customer search terms) associated with your product. Think about it this way… You need a new charging cable for your phone, so you head to Amazon and type “iPhone charger” into the search bar. You head right to Page 14 of the search results and buy the 7th product from the top. Wrong. You’ll probably look through the first – and maybe the second page. But you likely won’t get any further than that because you find what you’re looking for on page one.

As a seller, it’s important to understand this buyer behavior. The products that rank are the products that sell (so long as they’ve got great listings. Don’t forget Key #2). The largest factor for ranking on Amazon is sales. The goal is to get as many eyes on the listing as possible. You need to drive sales in order to rank for high-volume keywords associated with your product.

From the beginning, you may see a couple organic sales each day, simply by indexing (showing up somewhere) across all related keywords. You can increase these daily sales by running Sponsored Ads. Another great way to kick-start your product’s visibility is to run a promotion. With Viral Launch, you can run a discounted giveaway that will target a specific keyword and increase the product’s rank, putting you in a perfect position to be found by shoppers who are searching for your product. The sales from that promotion will also be funneled through the words in your title, giving each of those keywords a ranking boost (which, again, is why Key #2 was so important. Optimize your title!). For more information on how to launch or where to begin, reach out to one of our dedicated seller coaches who will be happy to assist you.

After a strategic Viral Launch promotion, you’ll be ranking on page one for a main keyword and visible for many other related keywords with thousands and thousands of eyes on your listing. And now, you’ve got a great product, you’ve got a listing that converts, and you’re easily found by shoppers. You’ve just mastered how to sell on Amazon.

 

How to Sell on Amazon: Tangible Next Steps

Now that you’ve got an overview of how to sell on Amazon, it’s time to go for it. You can make excuses because it’s easy to do. Not enough time, not enough resources, not enough information. Or, you can start. And you can do it with the help of industry experts.

1. Set your expectations and goals. How much money are you wanting to spend up front? What are your monthly sales goals? Are you in this for the long run, and do you want to possibly expand to more products in the future? How much time do you want to dedicate to this Amazon business? What is your capacity to run day-to-day operations? Knowing your expectations and goals will be important as you move forward with determining your course.

2. Start your product research. Remember, it’s crucial to start out with a product that is going to set you up for success. Research possible product markets that you may be interested in. Look at the current top sellers; how are they performing now, and how have they performed in the past? Know how many sales you could expect if you were selling among the top sellers; is this range within your sales goals? Check out the market as a whole: is it on the rise or declining? Know the product’s best selling period; is it seasonal or year-round? Look into how difficult the barrier to entry will be for the product market; will you have to gather thousands of reviews to be competitive? Understand what your profit margin will be; will it be within your goal range? For answers to all of these questions and more, check out Viral Launch’s Sourcing Tool. You’ll find the real-time and historical data, trends, and information that you need to research potential product markets…all at your fingertips.

3. Reach out to suppliers. Check out different sourcing sites to find one that you like. If you’re a newbie, look into Alibaba, which is easy to navigate and popular among Amazon sellers. Reach out to potential suppliers through the internal messaging platform on the site to get a feel for the total expected cost, including unit and shipping costs. If you are sourcing on Alibaba, we recommend filtering results to Trade Assurance, Gold Supplier, and Assessed Suppliers only. That way, you know you’re dealing with suppliers who are established and reputable. You can filter for these results by checking the Supplier Types on Alibaba search results. Send them a brief message, showing interest in their product and inquiring about pricing and item information.

4. Connect with a seller coach. Send a message to launches@viral-launch.com to work with an expert Amazon coach free of charge. They’ll communicate how to sell on Amazon by walking you through the next steps in your individual journey, offering tailored assistance, and helping to validate or invalidate your product idea(s). From conception, our seller coaches will help you to source, launch, and dominate on Amazon.

 

Conclusion

Selling on Amazon seems daunting. It’s a leap. But we believe in you. When wondering how to sell on Amazon, it really comes down to sourcing a great product, having a listing that converts, and being easily found by shoppers.

Viral Launch offers software and services for every step of your Amazon journey. We’ve helped launch hundreds of successful Amazon businesses. Not only do we know what we’re talking about, but we’ve got the data and experience to back it up. Our seller coaches would love to help you get started and can answer any upfront questions that you may have about how to sell on Amazon. No more excuses. It’s time to claim your market share of the largest e-commerce platform in the world!

Did you enjoy our post about how to sell on Amazon? We’d love to hear from you. Leave your comments below!

How to sell on Amazon: the 3 Keys to Success

Private Label Space Camp | Boldly Going Where No Amazon Conference Has Gone Before

 

If you’re involved in any of the online Private Label Amazon Seller communities (i.e. social media groups, podcasts, forums boards, etc.) chances are you’ve heard of or attended an e-commerce or Amazon conference.

An Amazon conference can be a great opportunity to learn from experts in the field, network, and discover what tactics other are utilizing to achieve success. If you have attended such an event, you know that to pull the most valuable information out of the experience, you have to sift through a deep and varied pool of presentations. Much of the information at an Amazon conference can be on topics that you are already well versed in or pertain to sellers in retail arbitrage. While this information can be interesting, it may not relate to you specifically as a private label seller. Additionally, you invest a lot of money on travel, accommodations, and tickets; get flooded with all kinds of information; and are then left to your own devices to apply this new information to your own Amazon business.

The Viral Launch team has attended multiple Amazon conferences. They’re a fantastic way to immerse yourself in the Amazon seller community, network, and learn about industry trends and seller concerns. However, we have noticed a limited emphasis on the unique techniques and problems of the private label seller and have since come to realize that there is a need for a different kind of experience.

While all the major e-commerce conferences are thinking bigger–more attendees, more speakers, more expensive programs–we’ve decided to think smaller. What can we do to benefit the individual private label seller? What can we do to provide information that is 100% relevant to your Amazon business? How can we help sellers dramatically improve their business and walk away with a tailored strategy and deliverables for success?

Out of these questions we developed the Viral Launch Private Label Space Camp.

The New Frontier of Amazon Seller Conferences:

Unlike any other seller experience currently available, our Space Camp is catered to your business specifically. Instead of a large, annual Amazon conference, we will be hosting three sellers per month, inviting them to Viral Launch Mission Control in the heart of downtown Indianapolis, Indiana.

Instead of sitting through speeches that may or may not relate to you as a seller, you will sit in with two other sellers in forum discussions and Q&A sessions where you can have your specific questions answered and your specific concerns discussed by Amazon experts responsible for running over 15,000 product launches and building some of the most successful private label brands on Amazon.

You’ll have the opportunity to sit down with our industry recognized CEO to discuss your business and identify the strategy and tactics you need to take your business to a whole new level.  

Instead of sitting in a large group, you will have ample one-on-one time with our team to discuss strategies to grow your Amazon business.

Perhaps most importantly, in addition to leaving with a customized strategy on how to improve your business, you will consult with our expert coaches, photographers, and copywriters who will rework a listing for you free of charge!

What makes our Private Label Space Camp truly unique is that rather than having a few industry experts talk to a large group of Amazon sellers, you will have a whole team of industry experts who will talk to you and work with you and your business specifically.

 

How the camp works:

The day will start with our 3 sellers arriving at Mission Control for a breakfast meet-and-greet, and introductory discussion where you will be able to introduce us to the specific product you’re working with and ask our experts any initial questions you may have.

From there, we will move into one-on-one workshops with our coaches, copywriters, and photographers. You will be able to discuss your product and brand, have your questions answered, and learn about what goes into a quality listing.

Workshops will include:

  • Listing Optimization
  • Photography
  • Review Boosting Email Followup
  • Split-Testing
  • Promotional Launches
  • Product Validation

In addition you will be afforded the opportunity to see how Viral Launch is building new tools to make you a more efficient seller, discuss your individual concerns, and consult with our experts on improving your listing.

Breakfast, lunch, and dinner are all included and there will be opportunities throughout the day to further talk with members of our team as well as your fellow sellers.

What you get:

The Viral Launch Space Camp is not just about discussing what goes into creating a quality listing. After consulting with our team, you will receive product photography, a full listing optimization, and review boosting email campaigns with management. You will also receive a free promotional launch, access to our split testing and product validation tools, and long term access to our personal coaches.

This one-of-a-kind seller experience will facilitate your questions, concerns, and needs as an Amazon seller. Return home with tangible benefits, like a professionally produced listing to help you sell your product more effectively.

 

How to Enroll:

With a limit of 3 sellers per session, our Private Label Space Camp attendees are selected through an application process. To apply, submit your information and product on our Private Label Space Camp page. If we think you’ve got what it takes and are serious about improving your private label business, we will contact you about next steps.

If approved, admission for the camp is $5,000 and will include a full day of one-on-one access to our team, masterminding sessions with other high level sellers, and a suite of listing services. Travel and lodging not included.

***SPECIAL INTRODUCTORY OFFER***

To introduce our brand new Private Label Space Camp, we will be running our first camp at an introductory price of $2,500 instead of the typical $5,000 price. And, one lucky applicant will receive an all-expenses-paid opportunity to attend. For this seller, we will cover airfare, hotel, and attendance to the camp. To sign up for our Space Camp or find out how you could win an all-expenses-paid experience, click here.

Book your ticket to the Viral Launch Private Label Space Camp Today!