As a new seller on Amazon, you’re probably eager to break into the marketplace and start moving products. But there’s one major challenge that stands in your way: competition. The Amazon marketplace is giant, and it’s only getting bigger. As of the first quarter of 2020, third-party sellers make up 52% of paid units sold on Amazon, and that number will keep going up. Viral Launch is here to help with our Amazon Competitor Research software suite.
Just because the market is crowded, however, doesn’t mean new sellers can’t find an in. They just have to learn to use the competition to their advantage — with Amazon competitor research tools. A competitor analysis of Amazon is the best way for new sellers to maximize the effectiveness of their listings and get ahead of the competition.
Don’t get stuck in a spot where you create a product listing and don’t know what to do next. Learn to be savvy about the competition with a high-quality Amazon seller competitor analysis, and carve out a spot for yourself in the marketplace.
Enter the Solution: Competitor Intelligence
Our Amazon competitor research tool, Competitor Intelligence, gives you the best shot at cutting through that market chaos and finding success among fierce competition. Essentially, Competitor Intelligence allows you to compare your listings to competitors’ listings by giving you an actionable Amazon seller competitor analysis to inform your strategy.
Get the Fullest Picture With Product Analysis
You can review how your product listing compares to competitor listings in the Product Analysis tab in Competitor Intelligence. You can contrast various information such as price, review quantity, review rating, listing copy, and images. This tool allows you to quickly see which keywords your competitors are ranking highly for — even if you’re not tracking those keywords. This makes it simple for you to see where you have potential to create selling points against them.
For instance, can you offer a lower price, even if it’s only temporary? Can you upload objectively better product photos? Is the quality of your product better? Product Analysis helps you isolate tangible advantages that you can highlight to drive sales.
Keep Track of Competitors’ Keyword Rankings
Then, you can do deeper competitor research to dissect competitors’ strategies using the Competitor Keywords tab. Competitor Intelligence allows you to find competitors’ most important keywords in under a minute. It shows you every keyword a competing product currently ranks for. Unlike other keyword research tools, it shows you what a competitor has ranked for historically. This gives you a more comprehensive view of a competitor’s overall advertising strategy.
Now, as a new seller, it’s unlikely that you’ll be able to jump in right away and dominate those primary keyword areas, but you can use comprehensive competitor keyword data from Competitor Intelligence to find out which keywords competitors aren’t targeting.
These lower-volume keywords may not necessarily have the same sales potential as the ones your competitors are targeting, but they can still drive some conversions for you at a lower advertising cost and with fewer competitors. As you gain visibility and drive sales through these keywords, you’ll begin to generate reviews and raise your organic search rankings.
Over time, you’ll build up your sales history and accumulate enough reviews to begin tackling some larger keyword areas and competing with the big guys.
Tracking Competitors in Real Time
Competitor Intelligence is also the only Amazon competitor research tool that updates you daily, or even hourly, on changes in important competitor data.
Product notifications alert you when a top competitor raises its prices, for instance, so you can take advantage of that as soon as possible. Keyword notifications also alert you when a competitor’s keyword rankings change, allowing you to stay up to date at all times without having to manually check the competitor’s rankings throughout the day. Competitor Intelligence is the only tool out there that will give you this real-time view of the landscape, and with it, you’ll be able to react quickly and effectively to optimize your products.
Valuable competitor analysis on Amazon will give you insights into both how your products compare to other listings and how your competitors interact with the market. Competitor Intelligence offers this through unmatched product analysis and competitor keyword research.
It may be unrealistic to expect to jump right in and sell alongside your top competitors, but the right data can reveal the best opportunities. Once you’re in, Competitor Intelligence will inform your strategy as you build your products up to the top of the increasingly crowded Amazon marketplace. And the earlier you start, the better.
If you have had any degree of success on Amazon, you know how important keywords are. And if you are one of the elite sellers who have made millions on Amazon, then you know keywords are everything! “Everything” is a pretty bold statement, and of course having a great product, an appealing price point, and a significant review quantity are all crucial to success, but all of those would amount to nothing if prospective customers were unable to find your product in the search results. Your Amazon keyword rank tracker is imperative to success in your business.
In this guide, we’ll talk about how you can use Viral Launch’s powerful new keyword tracker and manager to simplify Amazon keyword tracking and stay on top of all of your most crucial metrics in real-time to maximize your Amazon sales. There are six key ways in which our tracker is unlike any others, so that your Amazon sales can be unlike any others.
The Viral Launch Amazon Keyword Tracker is a feature within our Keyword Manager tool only available through our Pro package.
Sponsored Ads Placement Tracking
One of the biggest mistakes sellers make when running Amazon Sponsored Product ads is not paying attention to how rank position impacts every single thing. Your ad’s position has an impact on your click through rate, conversion rate, impressions, clicks, cost per click, and ultimately your ACoS (profitability).
To put it simply, ad position significantly impacts the amount of sales you can drive with Sponsored Products and how profitable those ads are.
Uhh….so then why is no one paying attention to ad position?! Let’s just say, we think there is a lot of opportunity for increased sophistication of other Amazon tools. And that is why we are so excited to bring this tracking to you inside Keyword Manager!
For each keyword you decide to track, we will automatically begin showing you where your sponsored ad is positioned, both currently and historically. If your product is not showing at all within sponsored ads, we will show a “-”.
Access to this level of insight for thousands of keywords is extremely powerful for your business! Data is critical to being able to make smart decisions, and we want to make sure you have more access to data around your keywords than you can get anywhere else in the world.
Rank Notifications
Keeping track of where your product is showing up in the search results at just a glance is extremely helpful. But, rankings can change at the drop of a hat. Occasionally, a keyword will fluctuate a position or two throughout the day, but sometimes it can fall dramatically and have a major impact on your revenue. The same is true for your product’s placement within Sponsored Ads, where exact position can be even more volatile.
The whole point of an Amazon keyword tracker is to automate the process of keeping track of where your product is showing in the organic and paid results. But in order to make sure you are going to hit your sales goals for the day, you find yourself logging in multiple times throughout the day to make sure you haven’t dropped in the rankings.
To give you peace of mind and to automate checking your ranking results constantly throughout the day, we’ve built a notification system that automatically tells you when your product’s rank changes in the organic and/or sponsored ad results. Now you can rest assured knowing that your product is maintaining its rank position without even logging in! If there is a change in keyword ranking or ad position, you will receive an email from us letting you know it’s time to take action.
We’ve built our notification system to be extremely flexible, allowing you to fine tune your notification triggers based on:
Organic and/or Sponsored Ads
Drop or increase in position
Number of spots moved (example: drop in at least 3 positions
Hour-by-Hour Amazon Keyword Tracking
Imagine one of your best products is ranking in the top 5 for some of your biggest keywords, and the sales are just pouring in. You check your ranking first thing in the morning to make sure none of your competitors have propelled past you overnight. But then, just hours later, a couple competitors jump ahead of you in the search results, pushing your product out of the top 5. Ouch.
This is critical, and the sooner you know, the sooner you can boost your ranking and take those sales back. If you are only checking your rankings once per day, it’ll be almost an entire day before you notice that you’ve dropped in ranking, meaning a day of lower sales. Keyword Manager allows you to track your most important keywords hourly. Paired with notifications, this allows you to rest easy throughout the day knowing that if there are any significant changes in your keyword ranking for your most important keywords, you’ll know right away.
Being able to track sponsored ad rank position hourly is a game changer when you are focused on maximizing PPC sales. Imagine getting notified within just an hour of a competitor out-bidding you for top ad positions for some of your largest revenue-driving keywords. The beauty of being alerted in near-real-time is that you can take immediate action to control placement and profitability.
Hourly tracking paired with notifications will be your biggest sigh of relief, giving you the confidence that your revenue streams are being monitored constantly. I hope it also gives you plenty of time back in your day so you don’t feel the need to check your keyword ranking constantly. Focus on the big picture for your Amazon business, while we do the tedious monitoring.
*Important to note, that hourly tracking only checks the rankings for the first two pages for each keyword as anything important that happens that quickly, will happen in the first two pages!
Digital Shelf Mapping
In retail, brands pay for specific shelf placement. The better the shelf position, the more shopper’s eyeballs on your product, and the more likely customers are to purchase. But the better the positioning, the more that shelf placement is going to cost. The same is true for sponsored ads.
Where your sponsored ad shows in the search results is critical. For some searches, having the third ad position means your product is showing above the fold on desktop, meaning your product has a better chance of driving more traffic.
For other searches, having the third ad position means you are buried in the middle of the search results, and that results in less eyeballs and lower sales potential.
Knowing exactly where and how your product is being presented to customers is critical to building out your best PPC campaigns. With our Digital Shelf Mapping icons inside Keyword Manager, you can see exactly which of Amazon’s digital shelves your product is on and in which position for each keyword.
In this example, the sponsored ad is currently being shown on Amazon’s first page (denoted by the top icon with the number one), the second row of sponsored results (denoted by the blue middle horizontal bar), and in the first ad position on that row (denoted by the first of three boxes being filled in as blue)
Make sure when managing your sponsored ad campaigns, you know exactly which shelf you are paying for, because as in retail, which digital shelf your product is being displayed on has an impact on your product’s performance!
Ranking to Sales Correlation
At the end of the day, we care about keyword ranking because ranking well in the search results for a specific keyword, should help to improve our bottom line. We wanted to make it incredibly easy for you to identify correlations in sales improvements with increases in keyword ranking (and hopefully never in your case, declines in ranking and drops and sales).
As a quick option to monitoring changes in sales within the context of changes in keyword rankings, we’ve given you the ability to overlay your product’s historical and real-time BSR with your keyword ranking. This will allow you to see just how big of an impact a change in rank has had with a change in your product’s sales!
Organic keyword ranking for this term has trended down, as has the product’s Best Seller Rank (sales)
Instant Historical Keyword Tracking
Automating how you monitor keyword ranking for thousands of keywords across your catalog is an absolute must in today’s hyper-competitive Amazon landscape. Not tracking your organic keyword rank is like not cashing in a lucrative check. If you are still manually doing your Amazon keyword tracking in an incognito window of Google Chrome, it’s time to reassess your priorities and your ability to scale!
If you already use a keyword tool, it can be hard to switch to a new one with more data and features. One of the worst parts of moving to a new keyword tool is that you usually have to start over completely. You have no historical data, so it takes a while to build up its value. And if there is any significant rank change, you have no idea by how much they have increased or decreased. We understand this pain completely, and we wanted to make sure it was not an issue with our Keyword Manager.
Here at Viral Launch, we view ourselves as a data company. We track everything! So, there is an extremely high chance that we’ve already been tracking your product for your main keywords, and we give you access to that data right off the bat. That means when you begin tracking your products, we’ll show you all the historical rank trend data we have for that product even though you’ve never used our keyword manager before! It’s extremely refreshing to log in and see all that historical data immediately upon entering a keyword into our Amazon keyword tracker.
Conclusion
At Viral Launch, it is our mission to provide you with the software you need to become increasingly successful on Amazon. With access to the world’s most powerful Amazon keyword tracker and digital shelf mapping tool, you’re more prepared than ever to save time and increase revenue. It’s important to mention that, as with any tool, it is only as great you use it. It’s up to you to take action, and there’s no better time like the present! I want to encourage you to go and take action now!
And additionally, while all of the data and automation provided in our Keyword Manager is incredible, knowing how to use and appropriate that data is crucial! Feel free to chat with a member of our customer success team or check out our other available resources to learn more.
Comment with questions down below! Have you used our tool for Amazon keyword tracking? Any additional feature requests? What do you think of the concept of “digital shelf mapping”?
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