New Amazon Listing Builder Tool in Keyword Research

Keyword Research just keeps getting better. The most powerful keyword tool in the galaxy now features an integrated Amazon Listing Builder Tool. Find the most relevant, high volume, high opportunity keywords for your product, and create a new listing or add to an existing listing.  This blog will focus specifically on our new listing builder tool.  If you’re looking for a general introduction on Keyword Research, click here

How the Amazon Listing Builder Tool Works

After running a search, simply select the high-volume, high-opportunity terms you want to use, and click the Create Listing button to get started. Selecting your keywords allows you to weed out any terms that may not apply to your specific product.

A hyper-relevant keyword list will be important as you write. Not sure which words to keep and which to save? No worries. You have the option to remove keywords within the Amazon Listing Builder Tool as you work. 

amazon listing software

Inside the Amazon Listing Builder Tool, you’ll see Total Search Volume and Used Search Volume for the keywords that you’ve selected. You’ll also see an Optimization Score for the keywords you’ve actually captured in your listing and their placement. 

As you write your listing, your Used Search Volume will change and so will your Optimization Score. If you have really solid, full keyword integration, you’ll see an Optimization Score of Perfect, Exceptional, or Great. And you should be capturing most, if not all, of the Total Search Volume for your product.

If your keyword integration is lacking, you’ll see a score of Good, Average, Mediocre, or Needs Work. Click into the score to see a breakdown of the calculation including how much search volume you’ve captured in your title, bullet points, search terms, and description. 

Import an Existing Listing

Our Amazon Listing Builder Tool provides sellers with an awesome opportunity to optimize existing listings. Using the Import Listing button, you can see how optimized your current listing is, find missing high opportunity, high volume keywords, and easily add these terms to your listing.

To import a listing, simply click the Import Listing button, and enter the ASIN of the product you’d like to work on. Your current listing content will appear in the corresponding sections. And you can see your current Used Search Volume and Optimization Score.

Not getting a very good score? Sort the keywords in your bank by Volume to see if there are any high-volume words you’re missing. Then add them to your listing. Keep an eye on your score to track your improvement. Then, once you’ve captured most of the search volume, sort by Opportunity to look for words with little-to-no competition. 

Customize Character Limits

If you’re starting a new listing from scratch, make sure to adjust the character limits for your listing according to your Seller Central Account. To change the character limits, select the settings icon beside the section header and enter the character limits for your product. Not sure how to find out what your character limits are? Check out our quick and simple guide.

Organizing Keywords in the Word Bank

Once you have adjusted your character limits, you’ll want to organize your keywords in the keyword bank. Sort by Priority Score, Exact Volume, and Opportunity Score so that you see the keywords you want to prioritize first. You also have the option to toggle between Phrase View and Unique View, which allows you to see individuals terms or complete search phrases.

When in Phrase View, you have the option to remove terms that do not apply to your product by clicking the trash icon. But be careful. There may be individual words within that phrase that are still important to your product. And that’s where Unique View is really helpful. Make sure you’re seeing and using every last keyword you can by scrolling through individual terms. You’ll see the number of times that term was used in a search phrase to help you determine how important it is.

 

Using Keywords from the Bank

As you use the terms you collected from your search, you will see them grey out in the word bank on the left side of the screen. And once you use a term, for example first aid kit, it will grey out and cross out in all other phrases that contain it. So first aid kit for car will be partially greyed and crossed out, letting you know that you still need to use for car in your listing.

Ideally, you would use for car somewhere after the term first aid kit to maintain the phrase order. That’s why we offer Phrase View, so you can see the phrase order and hopefully keep your keywords in that flow. For example, let’s say you want your title to start:

Travel First Aid Kit

You can easily add in for car and get the whole phrase. And as long as first aid kit is used early in the title, you can fit the second half of other, similar phrases like first aid kit for kids

Travel First Aid Kit for Car: Emergency Kit for Kids and Adults

You can get the most ranking power when you keep a phrase completely intact. Maintaining phrase order is the next best option, but eventually even that becomes an impossible puzzle too. You’ll have to make choices about which phrases to maintain and which to split up. 

These difficult choices are why creating an elegant, optimized listing that is still readable for your customers is so hard. You can get the most effective listing for your product and the power of Keyword Research in your listing without spending hours deliberating over which keyword to use and where to use them.  

Would you rather leave your listing copy to the experts? Try our recommended Amazon product listing service!

Backend Search Terms

Once you have finished writing the visible content for your listing, you can add any terms that remain in your keyword bank to your backend search terms. Simply use the Move Unused button in the header of your word bank. Up to 250bytes of unused terms will immediately copy over into the Backend Search Terms section.

By default we only show one field for Backend Search Terms. Amazon is only indexing 250 bytes for this section, which can all fit in the first field. Based on our research into Backend Search Terms, there is no benefit to using the additional fields.

Saving and Exporting

Our Amazon Listing Builder Tool continuously and automatically saves your work. You can see the last time your work was saved under the Import Listing button. If you want to leave and come back to a listing, you can find it in the History tab under Keyword Research on the left-hand navigation inside the Launchpad. 

If you are ready to use your listing, you can copy all content to your clipboard with the Copy Listing button below your Optimization Score or download the content as a CSV file. And if you decide you want to start over, you can delete the content from all fields with the Clear Listing button. You also have the option to copy or delete individual fields with the clipboard icon and the X at the far right side of each field.

How Do I Get the Amazon Listing Builder Tool?

The Amazon Listing Builder Tool in Keyword Research is available to all subscribers on Intermediate, Advanced, and Pro plans. Subscribe today, and start setting your listings up for optimal traffic and sales on Amazon with the most relevant, high-volume and high-opportunity keywords in the galaxy.

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Already subscribed? Login to your account and check out Listing Builder

 

 

4 Problems with Keyword Tools And How We Solved Them

If you’ve been creating your own Amazon product listings using Amazon keyword tools, you know about frustration.

Trying to decide which product features will entice customers can be tricky. Trying to write for Amazon SEO is hard. Everyone seems to have a different opinion about how to deal with backend search terms. 

And until now, doing keyword research has been anything but easy.

Thanks to sub-par Amazon keyword tools, you haven’t been sure that the keywords you’re putting into your listings or sponsored ads are any good. And you’re worried that you’re missing out on the right keywords.

You’ve literally been paying for other keyword tools to tell you bad information that you spend hours sifting through, and it’s costing you impressions and sales.

That’s why we created Keyword Research.

The new, cutting-edge, Viral Launch keyword research tool is designed to give you the most comprehensive list of relevant keywords. You get exact search volume from Amazon data along with historical trends. You can also easily find keywords no one else is leveraging using Opportunity Score and see bid costs to optimize your sponsored ads with Sponsored Ad Bids.

You’ve wasted time poring over poor results. Battled doubt that your keyword list is the best. Feared missing the right keywords. Wondered if missing those keywords is costing you sales revenue. No more.

When we looked at other Amazon keyword tools on the market, we found that they were causing 4 major problems. Here’s what they were and how Keyword Research solves them.

1. Wasted Time 

If you’re an Amazon seller, one thing you really can’t afford to waste is time. And, up until now, one of the biggest time-wasting aspects of creating your listing has been searching for the right keywords.

Maybe you begin with a shortlist of search terms that seem to best describe your product and its core uses. You collect terms you assume customers are using to search for products like yours. Plugging in terms to your Amazon keyword tools and then combing through pages of results for each is tedious. Before you know it, you’ve burned two hours and want to toss your laptop out the window.

Keyword Research streamlines this process by allowing you to enter just one root keyword and get all the keywords you need. You can adjust your keyword results by search volume, priority or relevancy. Then you can easily copy unique words, phrase volume pairs or all phrases, and paste them into any document for reference. You can even download selected results to a comma-separated values file (CSV) for easy data storage and transport.

Our extremely sophisticated set of algorithms quickly delivers a comprehensive list of your market’s most relevant search terms. That means no more inputting 25 different keywords and having to make judgment calls on what to include and what not to include. Simply search and you’re set.

2. Irrelevant Results

After using other Amzon keyword tools, you’ve no doubt come away wondering if you’re getting the most relevant, up-to-date results. Say you’re selling a fish oil supplement. When “Fish oil diffuser (89,400)” and “Go Fish oil (30,100)” come up in the search results, you know your skepticism is justified.

Customers aren’t actually searching for those products because those products don’t exist, which casts doubt on every other keyword result on that list. Even performing a traditional reverse ASIN lookup for one ASIN misses some of your most relevant keywords and can yield irrelevant results that aren’t important to include in your listing like “customer service.”

Keyword Research uses Reverse Market Lookups, a master reverse-ASIN lookup that reaches across all your Amazon markets. Reverse Market Lookups take the listings of all of your top competitors into consideration instead of just one. And you get a list of the most relevant, high-volume keyword searches on Amazon for a panoramic view of your keyword’s market footprint.

Say you’re selling a trash can. When you search that phrase using Keyword Research, you get related keyword phrases like “kitchen trash can” and “stainless steel trash can,” as well as horizontal keywords like “garbage can” and “trash bin” which don’t actually include the seed term.

You won’t get all of these crucial horizontal phrases with just one search in other Amazon keyword tools. And with horizontal terms like “garbage can” racking up over 40,000 searches per month, you cannot afford to miss out. Check out this head-to-head comparison of top Amazon keyword tools to see just how many terms they missed compared to Keyword Research.

Horizontal keywords help you cast a strategically wide net to catch as many customer searches as possible. This is exactly the type of advantage that can push you ahead of your competition.

3. Inaccurate Search Volume 

If “Fish oil diffuser” and “Go Fish oil” are showing up in results for other Amazon keyword tools, you should be doubting everything else on those keyword lists.

You can’t feel confident that you’re positioning your listing for success if you have to choose from results like that. Other tools source data from search engines like Google and Bing. That data reflects what people are searching on those search engines instead of what they’re searching on Amazon, which functions in an entirely different way.

Keyword Research washes all of the doubt away. With accurate search volume based only on Amazon data, it shows you exact and broad search volume, two key metrics when prioritizing keywords for your listing. In descending order, exact search volume provides you with a full view of exact keywords searched over the previous 30 days. Broad search volume shows you the number of searches over the same period that contain a specific keyword phrase.

Using our trash can example, we can see that in the last month over 110,000 people searched for that exact phrase, while over 730,000 searches contained that phrase. This lets you know how many people are searching for the root keyword associated with your product, and how many times that root keyword is showing up in related searches.

4. Not Enough Information

Many Amazon keyword tools offer nothing more than inaccurate search volume and a list of top categories for a keyword. With Keyword Research, we wanted to make sure sellers had all the information they needed right in front of them.

And with an Advanced subscription to Keyword Research, not only do you get the most relevant results and accurate search volume, you can also access key features designed to give you multiple advantages over your competitors. You can begin ranking for the right keywords, help maximize your listing’s visibility, and drive more sales.

To help you do just that, we’ve sweetened our Advanced subscription with Search Volume Trends, Opportunity Score, and Sponsored Ad Bids.

Search Volume Trends allow you to see if a keyword is increasing or decreasing in popularity so that your listing. You can see trends for both exact and broad search volume. Some search terms may have less historical data than others, but as our database continues to grow, our historical data will as well. 

Opportunity Score is a rating from 1 to 1000 that shows you markets where the ranking potential is high because the searched term is underutilized. Because high-opportunity keywords are less competitive, these markets may also have lower quality listings. This is a golden opportunity for you to gain sales.

Opportunity Score shows you keywords that have not been integrated into the front end of top performing listings, so you can incorporate them into your listing and begin ranking for them. Just a simple change can help you add thousands of dollars in sales every month. Read more about Opportunity Score and the other scores in Keyword Research.

No other keyword tool features anything like the Opportunity Score, which reveals gaps in the market that you can immediately take advantage of. And with updated data at your fingertips, you’ll always know what the latest keyword gems are and in which market they’ve been hiding.

Sponsored Ad Bids allows you to see bid costs so you can better understand competition level for every keyword on your list. With these features at your fingertips, you’ll spot high search volume, high opportunity, low bid, and trending keywords to put your product on the cutting edge of customer search.

Keyword Research is the best amazon product research tool for sellers looking to capitalize on untapped opportunty. Make sure you never miss another keyword, and target the exact phrases customers are typing into the Amazon search bar. Subscribe to Keyword Research, get the most comprehensive and accurate keyword report in the galaxy.

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Announcing Keyword Research, the Most Accurate Keyword Tool in the Galaxy

Having the right keywords in your listing is absolutely essential to being successful on Amazon, and that means keyword research is a crucial aspect of your strategy.

Whether you are just dipping your toes into the Amazon marketplace with your first product or are a veteran seller expanding your brand with new items, you can’t afford to get the keyword part of the success equation wrong.

Keywords are a huge factor in the visibility of your product. The keywords in your listing index your product within Amazon’s catalog. Then once sales are applied, your listing can attain keyword ranking.

In this way, keywords are responsible for getting your product in front of as many potential customers as possible. If your product isn’t visible in search results when customers are looking for it, they won’t buy it. Most listings don’t feature critical keywords that can collectively cost sellers thousands of dollars in missed sales.

The problem is that until now there hasn’t been a proper tool to help you easily determine which keywords are most relevant for your product. Existing tools provide pages of keywords that take hours to comb through and field results like “Baby reading glasses (19,500)” and “High heels for dogs (52,500).”

You could take a chance with those tools and miss important keywords, or you could use the newest Viral Launch tool, Keyword Research.   

We’re excited to announce the launch of Keyword Research, our latest software tool, and the best Amazon keyword research tool in the galaxy.

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Using an extremely sophisticated set of algorithms, Keyword Research delivers a panoramic, comprehensive list of your market’s most relevant search terms with accurate search volume estimates based only on actual Amazon data. 

Keyword Research

Keyword Research for Amazon helps you easily decide which keywords and keyword phrases to place in your title, bullet points, description, backend search terms, and sponsored ads. It allows you to see the most relevant keywords, accurate search volume data, and historical search volume trends. You can also access an Opportunity Score and Exact CPC to identify keywords with high relevance and low competition.  

No more time wasted on bad keyword results, no more fear of missing out on crucial keywords, no more doubt about keyword relevance, no more missing potential sales and revenue.

How do we do it?

Relevancy

We start off by scouring the deep reaches of Amazon for an exhaustive list of customer search terms related to your keywords by running a Reverse Market Lookup. Think of it as a master reverse-ASIN lookup that reaches across all your Amazon markets, taking all your top competitors into consideration instead of just one listing.

The result is an enormous pool of keywords related to your product, including horizontal keywords. Horizontal keywords represent your seed keyword without overlapping it, providing exponential advantage to your listing.

For instance, “strainer” is a horizontal keyword phrase for “collander.” In order to ensure that each result is relevant for your product, we use our Market Relevancy Calculation which is a sophisticated set of algorithms that determine the relevancy of each keyword we’ve come across in our reverse-market lookup. You can easily sort by Relevancy Score to see your product’s most relevant keywords first. 

Search Volume Based Only On Actual Amazon Data

Keyword Research utilizes our industry-leading search volume estimates based only on actual Amazon data. Estimates are updated multiple times a week so you see fresh numbers every time you search. We also provide exact and broad match data to show you the potential impact of a keyword. 

You get a list of the most relevant, high volume keyword searches on Amazon for a bird’s eye view of your keyword’s market footprint.

Historical Search Volume Trends

When researching keywords and choosing the right ones to promote your specific product, it’s important to know where those keywords are in the market and where they’ve been. Keyword Research allows you to see the full market context around a keyword so that you can get a feel for how that keyword’s performance could ebb and flow in the months to come.

Look at exact match and broad match historical search trend graphs to see if a keyword is growing or declining in popularity. Historical data gives you yet another edge over your competition.

Advanced Features

If you’re looking to really increase your competitive edge, you might want to consider the Advanced subscription, which includes Opportunity Score and Sponsored Ad Bids. Opportunity Score ranks keywords on a scale of 0-1000 to show you markets where the exact keyword phrase has not been integrated into the front end of the top performing listings. Essentially, you can conduct keyword popularity research just by sorting by Opportunity Score. 

Because high opportunity keywords are less competitive, these markets also tend to have lower quality listings. If you’ve got great reviews and good photos, the addition of a single keyword could bring in thousands more dollars in sales every month. Sponsored Ad Bids allows you to see bid costs so you can better understand competition level for every keyword on your list.

Both features help you target keywords that have an established, positive performance record in your market and pass on keywords that have been volatile. You’ll spot high-opportunity, low bid, and trending keywords to put your product on the cutting edge of customer search.

Integration with All Viral Launch Subscriptions

Keyword Research seamlessly integrates with Market Intelligence and Product Discovery so you can see keyword insights no matter what Viral Launch tool you’re working with.

Product Discovery, the best product finder in the galaxy, lets you input your dream product’s sales revenue and review metrics to get a customized list of the potential products that fit your business aspirations. Filter to find markets that receive many searches but few sales. With the integration of Keyword Research, you can filter your results by Search Volume when searching for products via Keyword.

Market Intelligence, the most sophisticated Amazon product research tool and sourcing software in the galaxy, helps you validate product ideas so you source only money-making products. With the most accurate sales data estimates and product trends, Market Intelligence now also provides you with search volume for the market you’re exploring.

 

See Keyword Research in Action

Keyword Research brings you our industry-leading search volume estimates no matter which Viral Launch tool you’re using, so you can put your product on the cutting edge of customer search and beat out the competition.

Whether you’re just starting to research products, already have your product sourced and ready to go, or are coming up with your next money-making product idea, the Viral Launch suite of tools is here to serve you.

Never miss another keyword. Target the exact phrases customers are typing into the Amazon search bar, and get the most comprehensive and accurate keyword report in the galaxy when you subscribe to Keyword Research. 

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