Amazon Marketplace Sets Record Growth in Q1 2021

After a record-breaking 2020, the Amazon marketplace shows no signs of slowing down. In Amazon’s quarterly earnings report for Q1 2021, the results show the marketplace is only growing larger and third-party sellers remain the backbone of Amazon’s signature retail platform.

It’s estimated that third-party Amazon sellers were responsible for 55% of all products sold on the Amazon marketplace, matching Q4 2020 and up from 52% from a year earlier. Even more encouraging for Amazon sellers, that percentage hasn’t budged even as the amount of products sold has risen.

Overall, Amazon reports $52.9 billion in retail sales in Q1 2021. For comparison, that number represents 44% year-over-year growth from 2020.

Emphatically, the record-breaking numbers are encouraging in any context. However, the sales data becomes even more impressive when taking the events of the past year into context.

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As the COVID-19 pandemic caused lockdowns that pushed customers online, it goes without saying Amazon sales would dramatically increase. If there were any doubts on if customers would ditch digital shopping once restrictions loosened up, this quarter serves as the first indicator of e-commerce’s staying power.

While the year-over-year results may be partially skewed due to the pandemic only impacting the last month or so, the numbers represent a significant increase from Q2 and Q3 2020, when the pandemic and its subsequent restrictions were more prevalent.

Regarding what’s ahead for Amazon, the company projects year-over-year growth between 24% and 30% for Q2 2021. This projection is company-wide and not solely for the marketplace. With this in mind, the Amazon marketplace continues to thrive and appears poised for continued growth for the foreseeable future.

Without a doubt, there’s never been more opportunity to make your entrepreneurial dreams come true on Amazon.

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Amazon News & Updates: Amazon Launches Marketplace in Poland

The e-commerce giant continues its global expansion in Europe.

On Tuesday, March 2nd, Amazon expanded its reach by launching its Polish marketplace, Amazon.pl.

Upon launching, Amazon.pl boasts more than 100 million products across more than 30 categories, making it one of the company’s most expansive launches yet. As global e-commerce continues growth accelerated by the pandemic, the launch of yet another marketplace signals the world’s largest online retailer is still growing.

“We are thrilled to launch Amazon.pl and to be able to offer Polish customers a selection of more than 100 million products, including tens of thousands of products from local Polish businesses.”

Alex Ootes, VP of EU Expansion at Amazon, to Reuters

[Relevant: 5 Reasons To Start Selling on Amazon Europe]

While not without competition from e-commerce companies such as Poland-based Allegro, the arrival of Amazon into any marketplace or industry undoubtedly changes its landscape.

The Amazon.pl home page.

For Amazon sellers, it’s worthwhile to monitor Amazon’s steady expansion into new countries, as they often provide an opportunity to get your brand in front of a global audience. In most instances, Amazon’s fulfillment network makes it convenient for existing sellers to be listed in international marketplaces.

Additionally, making your products available sooner on any Amazon marketplace could pay off handsomely if the new market adopts it as the e-commerce marketplace of choice. If you’re a seller looking to grow internationally with Amazon, you can get started here.

The addition of an Amazon marketplace in Poland brings Amazon’s total marketplaces to 19, spanning North and South America, Europe, Asia, and Australia.

The 19 Amazon Global Marketplaces as of March 2021

The Amazon Poland Launch comes less than six months after the arrival of Amazon Sweden. While no announcements regarding further expansion have been made, we’ll be monitoring Amazon’s ongoing expansion efforts.

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