amazon optimization Archives

The Amazon PPC Ad Types: What They Offer and How To Manage Them

By AJ Kelley / November 21, 2019

Creating a successful Amazon PPC campaign isn’t just a matter of spending money on some keywords and then hoping to …

By AJ Kelley / November 1, 2019

Good Amazon PPC decisions can’t happen without good data. Any opportunity to gather valuable data about your Amazon ads campaigns …

By AJ Kelley / October 30, 2019

Landing an Amazon PPC ad at the top of page one of organic search results is no small accomplishment, and …

By AJ Kelley / October 25, 2019

The average Amazon consumer probably doesn’t know much about Amazon PPC advertising, but the ads themselves will be a familiar sight.

By Michael Brumitt / July 1, 2019

The title of a product on Amazon carries a lot of weight when it comes to organic rank and click-through …

By Rebecca Longenecker / February 14, 2018

3 Amazon SEO Tips from Viral Launch Lead Copywriter Yale Schalk (Follow the Data Ep. 22) Keywords are what set …

By AJ Kelley / December 30, 2016

Amazon’s market share was a whopping 68% among leading mass merchant e-retailers in the United States during 2015. Walmart took …

By Casey Gauss / November 10, 2016

It’s finally here! Depending on who you are and the state of your business, mid-November through December 23rd is either …

By Casey Gauss / August 6, 2016

Originally Posted: 8/4/2016 “Information is the oil of the 21st Century, and analytics is the combustion engine.” -Peter Sondergaard Viral …

By Casey Gauss / August 6, 2016

Amazon’s Latest Algorithm Change And How You Can Get Ahead Originally Posted 5/12/2016 “War is 90% information” – Napoleon …