Follow The Data: Creating A Distinctive Brand Identity With Emma Schermer Tamir

On this episode of Follow The Data, host Cam Yoder chats with Emma Schermer Tamir to discuss how to create a distinctive Amazon brand identity.

In 2021, branding is key for building and expanding your Amazon business.

Emma Schermer Tamir, owner and marketing expert of Marketing by Emma, is sharing her expertise on product branding and listing optimization in this episode of Follow The Data.

Branding is VITAL to the current and future success of any Amazon product. Emma’s here to give advice on principles to elevate the experience customers get from a product’s branding, and how a listing plays a direct role in that experience.

It’s crucial to remember that your brand is more than your logo and packaging. Everything you do creates your brand identity, whether it’s

Tune into this week’s episode to learn tips and tricks for maximizing your brand and optimizing your copywriting.

HIGHLIGHTS

What are the major areas of focus for copywriting and Amazon listing changes in 2021? (3:19)

As Amazon continues to evolve, sellers should be aware of the changing landscape. Periodically, it’s worth re-examining your listing’s copy to ensure you’re following Amazon style guidelines, utilizing proper tactics, and avoiding breaking any of the guidelines.

What does a good, well-established brand identity look like? (13:35)

We’re certainly aware that much of the discussion regarding branding can seem vague or generalized, making it difficult to learn the specifics. Before we dive deeper into the topic of branding, Emma provides her expert opinions on what goes into developing a strong brand identity.

Why is branding so important on Amazon? What’s the outcome of a strong brand? (21:51)

Within the Amazon marketplace, space for communicating your branding is limited and also given to all of your competitors. So what makes it so important? In short, the same reason it’s demanding is the same reason why it’s invaluable. Emma breaks down the benefits of owning a strong, unique brand identity.

Before saying goodbye, Emma provides a few final thoughts and helpful advice to remember while building your Amazon brand identity. (36:19)

Emma leaves us with a few gems of advice that should always be on your mind when considering your branding. As she mentions, your brand identity is happening whether you’re consciously crafting your brand or not. Creating your brand identity with a thoughtful, intentional strategy can pay off to help you stand out from the crowd.

A special thanks to Emma for sharing her expertise on building your Amazon brand identity. But her knowledge isn’t the only value you can gain from her.

In addition to all of the incredible information Emma gives in this episode, she provides listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis.

Lastly, drop your email below to receive the latest tips, tricks, and news about selling on Amazon!

Follow the Data Podcast: How Sellers Can Reclaim FBA Fees With SellerLocker Founder Joseph Abitol

Are YOU missing out on thousands of dollars because of hidden Amazon inventory and fulfillment fees?

Happy new year! On this installment of Follow The Data, host Cam Yoder chats with Joseph Abitol, founder of Seller Locker on how you can start 2021 on the right foot by saving your business from hidden yet costly Amazon FBA fees!

While most FBA sellers just accept Amazon-related fees as the cost of business and focus solely on driving sales, Joseph Abitol explains this is a mistake that could be costing your business a hefty amount of cash.

Well, a penny saved is a penny earned. But how exactly do you earn this money?

Cam and Joseph dive headfirst into how to identify the areas where you might be losing money. Additionally, Joseph provides a quick three-step process to remedy those losses!

HIGHLIGHTS

Need proof of SellerLocker’s methods? Joseph shares his screen and showcases how one seller recovered over $400,000 in fees! (6:04)

In this space, unfortunately it’s common that “gurus” will use inflated or false numbers to showcase their alleged expertise. But this isn’t that. If there were any doubt about sketchy math, Joseph provides the proof that others won’t show.

The three-step process Joseph recommends that all sellers can do, with or without SellerLocker (8:36)

SellerLocker originated as a tool for the elite sellers on Amazon, but has developed methods that every seller can use to be reimbursed for lost money. Depending on the size of your business, this is an explosive, groundbreaking method to help improve your bottom line.

When you sell on Amazon, it’s easy to trust the system in place. But given the massive amounts of lost money, should sellers be skeptical? (11:30)

Cam asks the hard-hitting question. If this money has been missing, how can sellers trust the system in place? It’s less devious than you think, and Joseph breaks down why the reimbursed money and how Amazon already reimburses sellers for some of these fees you may not be aware of.

Step #2: Follow Up On Your Claims (14:08)

In step one, Joseph shows you how to open a claim. And too many sellers stop there. Following up on your claim is the only way to get your money back, and SellerLocker has methods to automate this process so you can save money automatically.

Step #3: Managing Your Documents (19:21)

Always keep your receipts! This isn’t just a helpful tip for shoppers, it’s also one for Amazon sellers. When reporting these issues, Amazon asks for proof through documentation, just as a store will ask for a receipt to issue a return. SellerLocker showcases what documents you’ll need, and how to create a system to organize your documents.

Closing advice from Joseph on getting into ecommerce in 2021 (30:24)

Is 2021 too late to get into the ecommerce game? Nope! Even Joseph’s dad is looking to get into the selling space to take advantage of the massive amounts of money sellers are making. With the right tools and strategy, you could be one of them.

A special thanks to Joseph for hopping on the pod and sharing these invaluable insights! SellerLocker is a great software tool that automates this money-saving process for you that we highly recommend checking out!

Up to $2M Annual Sellers click here to sign up: https://2m.sellerlocker.com/?fp_ref=v…
2M+ Sellers click here to sign up: https://sellerlocker.com/enterprise?f…

Want money-saving hacks, advanced seller strategies, and the latest updates sent straight to your inbox? Drop your email in the box below to stay a step ahead of the competition!

Expert Predictions for Amazon FBA 2021: How Amazon & Ecommerce Will Change?

What’s ahead for Amazon FBA in 2021? How will Amazon change? What will it mean to be an eCommerce entrepreneur?

As the clock winds down on the current year, Follow The Data host Cam Yoder asks a handful of the brightest minds in the Amazon selling space to prognosticate what lies ahead for Amazon FBA in 2021.

As always, staying a step ahead of the competition is the name of the game when it comes to dominating on Amazon and skyrocketing your sales. For example, just think about how knowing how anyone who could see the future would’ve crushed it on Amazon this year.

Of course, 2020 was a year nobody could’ve predicted for unprecedented reasons well outside of Amazon. However, that was 2020. In most years, a glimpse into the future is more realistic, especially when that glimpse comes from Amazon experts who track trends to predict what comes next.

We’ve collected input from a wide range of Amazon & eCommerce experts to give their insight into how we can expect Amazon to change in 2021 & beyond, as well as key strategies and steps we can take to address the up & coming changes.

Amazon 2021 Expert Predictions

Got an Amazon FBA 2021 prediction of your own? Drop it in the comments!

Be sure to like and subscribe to our YouTube channel, as we’ll be sure to keep you up-to-date on all things Amazon with content and conversations with the best minds in the space.

All in all, thank you all for the support. We know that 2020 was rough, but there’s a light at the end of the tunnel. Keep pushing hard and finish the year strong! We’ll see you in 2021.

Lastly, we’re grateful for the expert insight and advice from our panel of guests! Find each of their names, contact info, and full-length show episode below:

1. Danny Carlson, KenjiROI
2. Destaney Wishon, BetterAMS
3. Michael Sene, Deliverr
4. Joseph Abitol, Seller Locker, podcast coming soon!
5. Michael Begg, AMZ Advisers
6. Travis Zigler, Profitable Pineapple

Follow The Data: Advanced Amazon Seller Strategy Hacks for Black Friday and Cyber Monday

On this installment of Follow The Data, Danny Carlson of Kenji ROI walks us through advanced seller strategies that will make this your best Black Friday and Cyber Monday yet!

It’s that time of the year! Black Friday and Cyber Monday are coming up fast, and sellers who position themselves for success will ride a sales wave into 2021. Danny Carlson of Kenji ROI dropped by to chat with Follow The Data host Cam Yoder to provide insights on what tips and tricks Amazon sellers should be using to rise to the top and rake in sales from this holiday season.

With just a few days until Thanksgiving, Black Friday, and Cyber Monday, time is running out to set your listing up for success.

While savvy sellers have spent months prepping their product catalog for this holiday season, the days leading into the holidays are crucial. No matter how well you’ve developed your Q4 plan to this point, the week of requires unique strategies both offensively and defensively, that can make a tremendous difference when executed on the precipice of Black Friday.

As CEO of Kenji ROI, Danny has served over 500 Amazon sellers and created photos, video, copywriting, and graphics for over 1,240 listings. Kenji ROI assists sellers with PPC Management, creative services, and review boosting emails.

Danny was gracious enough to share groundbreaking strategies and seller tactics that are sure to give you an edge over the competition when it matters most.

HIGHLIGHTS

Getting to know Danny, his entrepreneurial journey, and his Amazon experience. (0:00)

Danny Carlson and Kenji ROI have been a force in the Amazon selling space for years. Before he drops groundbreaking tips, take the time to hear about Danny’s success and background.

What will Danny be doing for his clients and what advice would he give to sellers in the week of Black Friday and Cyber Monday? (3:51)

“Failing to prepare is preparing to fail.” – John Wooden

The importance of proper preparation in this busy time cannot be understated. Your competition understands how valuable a holiday season windfall can be, and they might be more incentivized to participate in black hat tactics. Too many sellers don’t prepare for these instances, and Danny breaks down what your competitors might try and how to defend yourself.

There’s no better time to rank highly through search than the holidays. While it might be late in the game to make a dramatic change, every spot you climb means more sales. How can you ascend the ranks in a short amount of time? Danny breaks it down here.

Amazon Advertising in the week of Black Friday / Cyber Monday: Using Modified Broad Match Ads, An Underutilized but Valuable Tool (9:27)

PPC Advertising is one of the surefire ways your product gets in front of customers, but everyone knows this. What’s the best way to setup PPC without breaking the bank?

Modified Broad Match Ads can be the magic bullet for you. It’s super easy to set up and helps sellers get the most bang for their buck when appropriately created. Danny gives his insight on why this overlooked method of PPC provides the most opportunity.

After Black Friday and Cyber Monday, what should sellers do to prepare for Christmas? (20:35)

Once Black Friday and Cyber Monday pass, there’s nearly a month of increased sales. Not all preparation is created equally, and that’s especially true in these unprecedented times. You better believe Danny has already looked into the possibilities and how you can prepare for them. Tune in to hear what this one-of-a-kind holiday season might look like after Cyber Monday and how it affects your planning.

What strategies should sellers be considering to grow their brand into 2021? (31:39)

As the marketplace continues to evolve, what should Amazon sellers be doing to stay ahead of the game? In Danny’s experience, he’s worked with sellers of all backgrounds and stayed up-to-date on the latest in trends. Danny drops knowledge on what you can do to start 2021 off on the right foot.

Be sure to tune in to the rest of the show for every valuable tip and tidbit so you can have the upper hand over the opposition in your market!

At Viral Launch, we believe the more informed seller wins. And that’s never been truer than now. A special thanks goes out to Danny for talking shop with us, and for sharing these crucial tips and tricks. In what is sure to be one of the busiest holiday seasons ever, these hacks could be all the difference you need to dominate the remainder of 2020.

To keep up with Danny and the team at Kenji ROI…

Connect with Danny on LinkedIn
Visit Kenji ROI’s site at https://www.kenjiroi.com/
Check out Danny Carlson’s Actualize Freedom Podcast

Follow the Data: How To Start an Amazon Consulting Business & Elevate Your Brand

In this episode of Follow The Data, Britt Englund breaks down the lessons she’s learned consulting and managing enormous brands on Amazon!

Much like Liam Neeson in Taken, successfully selling on Amazon requires a very particular set of skills. Quite often, sellers are short on time, experience, or knowledge to optimize each aspect of their online business.

When your business could use some outside help, hiring an experience brand consultant to develop strategies, establish best practice processes, and develop a network can catapult your Amazon business to the next level.

We spoke with Britt Englund, a noteworthy Amazon seller consultant and brand strategist, to learn more about her expertise in Amazon consulting!

HIGHLIGHTS


Getting to know Britt Englund (0:00)

Before we dive deep into the world of starting an Amazon consulting business, get to know about Britt and her vast Amazon experience. With around 10 years on the platform, you’ll be hard-pressed to find someone more immersed into Amazon trends, standards and strategies.

Going into 2021 and beyond, why is brand development so important on Amazon? (4:24)

Visibility and brand recognition can make all the difference in eCommerce! Britt breaks down the logic on the latest Amazon branding trends. Should sellers be utilizing the same tactics on Amazon on all eCommerce platforms? Find out here from an expert.

What are the tools sellers can utilize to separate their brand from the competition? (7:30)

The market on Amazon is as competitive as ever. Britt offers insight on what options exist for sellers to elevate their brand past competitors, with a strong focus on how to approach influencer marketing.

Selling cross-platform became more popular in 2020 during the COVID-19. Should sellers be using other eCommerce platforms? (23:40)

Logistical issues meeting increased demand at the onset of the COVID-19 pandemic opened the door for eCommerce competitors such as Walmart and Shopify. Was this a one-off instance, or should sellers exclusive to Amazon pursue expanding their online business beyond Amazon?

As Amazon continues to mature, the interest in brand consulting is booming. What’s the process of consulting and what should aspiring consultants be doing to achieve their goals? (26:40)

Amazon brand consulting is an emerging market, with interest and demand rising exponentially. Britt saw the rise of Amazon consulting early and positioned herself as an expert at helping brands reach their potential. She thoughtfully analyzes her path and what should prospective brand consultants be doing to set themselves up for success?

What is the biggest thing sellers should be focusing on for Q4 and beyond? (36:41)

It’s the busiest time of the year! With the wave of sales during the holiday season ahead, sellers need to be on top of their game. As time runs out on 2020, Britt breaks down how sellers can optimize their Q4 and set themselves up for a profitable 2021.

A special thanks to Britt Englund for taking the time to talk shop with us on the show! You can keep up with her on LinkedIn for more.

Follow The Data is a podcast by Viral Launch for Amazon sellers hosted by Cam Yoder, an expert on all things Amazon. Available on iTunes, Spotify, and all your favorite platforms, be sure to like and subscribe to receive exclusive content and updates when new episodes release!

How To Grow Your Amazon Business Through Virtual Assistants With Ashley Armstrong

On this installment of Follow the Data, we chat with Ashley Armstrong on the topic of virtual assistants and how they can explode your Amazon business.

Being an entrepreneur doesn’t mean you have to do it alone. With so many responsibilities while running your own business, certain aspects are best left delegated to others. Enter the virtual assistant. Virtual Assistants can simultaneously make your life easier while helping you grow your business exponentially.

Ashley Armstrong of www.AmazAuthority.com joins Cam Yoder on the Follow the Data podcast to share her savvy experience as an Amazon consultant. Topics we dive into include where to find virtual assistants and best hiring practices, when to start considering adding a virtual assistant, and what tasks should you be delegating to others.

While this may seem like a tactic used only by advanced sellers, it’s not as difficult as you might think! Check in with Cam and Ashley on this episode of Follow the Data for an invaluable discussion on the subject!

HIGHLIGHTS

There’s plenty to unpack from our in-depth conversation with Ashley. Be sure to listen to the podcast or watch the video to pick up tips and tricks from an accomplished eCommerce consultant. Whether you’re just getting started on Amazon or an established pro, there’s a ton of helpful insights to take your business to the next level.

A look into Ashley’s Amazon journey. (1:27)

Trust us, you’ll want to hear Ashley’s fascinating journey. From authoring Amazon best-selling books and creating her own probiotics to her role assisting Amazon businesses reach their full potential.

Why, when, and how to use virtual assistants to scale your eCommerce business. (7:26)

Being an entrepreneur requires a multitude of skills that don’t necessarily fall under the same umbrella. So how do you ensure all aspects of your business are hitting their potential? In the long run, virtual assistants can take your business to the next level. Ashley breaks down her experience and advice on how to use virtual assistants to maximize your business.

For beginners, what core tasks should entrepreneurs be delegating to virtual assistants? (16:59)

“Deciding what not to do is as important as deciding what to do.” – Jessica Jackley, entrepreneur.

Ashley gives her valuable insight into the specific tasks early-stage sellers should be looking to assign to others. Ultimately, utilizing specialists to perform tasks can do wonders in terms of boosting your efficiency.

Advice for entrepreneurs who have reservations delegating aspects of their business to others. (40:47)

A huge draw of entrepreneurship in the first place is the allure of controlling your own success through hard work and wise decisions. But that same mentality can cause sellers to have reservations delegating aspects of their business to others. Ashley perfectly states the importance of letting go, and explains the overwhelming benefits of virtual assistants.

Tips for finding virtual assistants and how to avoid rookie mistakes. (46:27)

Don’t know where to start with connecting with a virtual assistant? No worries! Ashley’s got you covered with a few of her recommendations on where to find top talent to work with across many categories.

Be sure to sign up for Ashley’s FREE five-day challenge to improve your listings for the holidays. Also, you can connect with her on Facebook and her primary website.

Follow the Data is a Viral Launch podcast for eCommerce sellers exploring the depths of the Amazon marketplace. Join your host Cameron Yoder, Amazon Expert, as he leverages the data we’ve accumulated here at Viral Launch from tens of thousands of product launches. Alongside various guests, he will help you understand the big picture when it comes to selling on Amazon and the best practices for how to grow your Amazon business.

The Future of Search Volume: Amazon Search Volume and Relevance Change

The Future of Search Volume: Amazon’s Search Volume and Relevance Change

As you may have heard, there was a recent Amazon API change which removed software providers’ access to real Amazon search volume data.

In this episode, Casey discusses how this impacts you as a seller, how this change impacts Viral Launch’s tools, and the future of Amazon search volume.  It helps to see the visuals, so check out the link to our blog post.

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Failing Successfully: How To Use Failure To Grow Your Business

REBROADCAST | Failing Successfully: How To Use Failure To Grow Your Business w/ Casey Gauss

A lot is happening at Viral Launch, and we will be taking a little break! Get ready for some great new shows coming your way with Casey Gauss, founder and CEO of Viral Launch. In the meantime, enjoy this rebroadcast of “Failing Successfully: How To Use Failure To Grow Your Business”.

Sellers in the Amazon space today seem to only talk about success. But what about the other side? The side that sees less attention? As a seller, it’s important to recognize that failure is a critical aspect of growth for you and your business. Successfully handling failure on Amazon can make or break even the greatest sellers. With the right systems in place, it can be used as one of your most valuable assets. Scaling your business effectively means knowing how to best respond to failure. In this episode, we break down how you can leverage failure to effectively grow your business. We’ll talk through how you can shift your mindset towards failure, and how this mindset shift can change your life as well as your business.

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Casey Gauss: Using Innovation To Build & Scale Your Business

Casey Gauss: Using Innovation To Build & Scale Your Business

Challenging the status quo through disruptive ideas…Innovation is what drives us, as a company and as individuals here at Viral Launch. We wouldn’t be where we are today without it, AND we wouldn’t be able to keep on moving forward without innovation as the wind in our sail. Innovation is what keeps companies like Apple at the forefront of their craft, and so we strive to keep it at the forefront of our business. Today, we’re talking through how you can do the same.

Today, I’ve brought in CASEY GAUSS to talk through innovation. Not necessarily WHAT innovation is, but how innovation has defined what he’s been able to accomplish here at Viral Launch, and how you can apply it to kind of SHIFT your mindset and, as a result, grow your Amazon business and other aspects of your life as a whole. There’s a lot to unpack here, so let’s jump in

11/8
We’re announcing TWO new tools! Sign up for the webinar here:
bit.ly/VL-Innovation

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Amazon Seller Questions: Seller Mistakes, Finding Great Products, Split Testing & More

Amazon Seller Questions: Seller Mistakes, Finding Great Products, Split Testing & More

Data is EVERYTHING here. If you’re an avid listener of the show, you know that. We’re pulling from one of our many sources of data today – Amazon Sellers. We help a LARGE number of Sellers every single day, and get to see where a lot of confusion is happening in the space. We get HUNDREDS of questions from Sellers every single day, and we’re answering those questions in today’s episode.

I’m bringing in two Viral Launch employees who interact with Sellers every single day. We’re breaking down the main topics here – ones that Sellers ask us about ALL the time. There’s honestly a LOT of good info here, and we cover it all quickly, so get ready to zone in. ALSO, just wanted to make sure you’re aware, I do a two live Q&A sessions each week on our social channels. One is through the Data Hunters, our Facebook Group, which is at 10am EST, and the other is just through our normal YoUTube Channel and Facebook Page at 1pm EST. If you have questions we don’t cover today, come ask me live during those times. When you join, let me know you listened to this episode, ill give you a shoutout. All that being said, lets jump in.

Listen to our last Coaching Episode: http://bit.ly/Ep-39
Ask me your questions! http://bit.ly/Cameron_Insta

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