According to reports, Amazon Prime Day 2020 has a start date at long last. The biggest day in eCommerce is slated to last 48 hours, starting on October 13th.
The long-awaited signature shopping holiday from Amazon typically occurs in July but experienced a delay due to the COVID-19 pandemic and its complications. Instead, Prime Day 2020 will kick off an absolutely loaded Q4 in mid-October.
Amazon Prime Day 2019 was the largest shopping event in Amazon history. Lasting 48 hours, Amazon offered over 1 million deals leading to over 175 million items sold, more than the previous Black Friday and Cyber Monday combined.
With just a few weeks to prepare, sellers should take all possible precautions to handle an influx of sales, such as ensuring inventory is adequately stocked and replenishing the warehouse as sales. Sellers who are not on Page One for desired search results pages have a little bit of time to increase their organic rank through promotions, PPC advertising, or other methods to boost visibility and take advantage of the inevitable increase in traffic.
The mid-October start date beats other retailers to the punch on the upcoming holiday season. In an ordinary year, Black Friday is known for being the unofficial start to the holiday shopping season. However, Prime Day will steal some of Black Friday’s thunder as customers flock to the Amazon marketplace looking to take advantage of the massive markdowns and limited-time Lightning Deals.
While traditional retail suffers from COVID-related restrictions and customers opting to stay inside for their shopping, 2020’s Q4 has all the makings of a hectic holiday season that will present unique challenges and provide tremendous opportunities for sellers.
Sellers who are able to successfully navigate through the potential roadblocks in these unprecedented times will reap the immense benefits. As this holiday season becomes more imminent, it’s as critical as ever to have the data in your hands.
Be sure to follow us on Facebook and YouTube to stay up-to-date as we march toward Amazon Prime Day 2020 and a holiday season like no other. We’ll be sure to keep you posted with the latest Amazon news, along with tips and insights to make Q4 is your best sales season yet!
The annual e-commerce mega-event typically kicks off in mid-July, and the postponement was assumed as COVID-19 created complications. Amazon did not provide a replacement date for Prime Day, only giving away that “This year we’ll be holding Prime Day later than usual.” via an Amazon spokesperson. Despite an officially announced date, it’s been reported that Prime Day will occur sometime in September of this year.
Prime Day started in 2015 with heavily discounted products available exclusively to Amazon Prime subscribers to celebrate Amazon’s 20th birthday. Since the inception of Prime Day, it has rivaled Black Friday and Cyber Monday for the calendar’s most massive commerce days. In 2019, Prime Day was extended to 48 hours, with 18 participating countries. Over 175 million items were purchased, surpassing sales from Black Friday and Cyber Monday 2018 combined.
With this immense influx of sales from the over 150 million Amazon Prime subscribers, Prime Day has been an incredible opportunity for sellers to extend their reach and boost their sales. Like the holiday season, it requires unique planning for sellers as they gear up to optimize their chance to make the most of the sales spectacular.
All sellers should circle the eventual date of Prime Day as soon as that is announced, so keep an eye out for updates. In the meantime, we recommend penciling in September for the expected Prime Day 2020.
Prime Day always presents a humongous opportunity for sellers to take advantage of the sales promotion and deep discounts.
For sellers, Prime Day prep begins well before the event kicks off, as making sure you’re well-positioned with marketing and inventory to get peak value as a result of the additional exposure from the sales extravaganza.
Be sure to stay posted to our blog, as we’ll be sure to keep you updated on the latest happenings surrounding Prime Day and other aspects of selling on Amazon to keep you informed!
Product and market research is absolutely critical to ensuring you’ve got the edge on your competition all of the time, but the importance of that edge amplifies during times of increased sales.
PRIME DAY 2018 – The longest Prime Day in history – More Time, More deals, and more sales. Prime Day is BACK and is expected to be bigger than ever. With a Subscriber base of more than 100 million Prime Users globally, you can expect big things this year. Cameron’s going to break down data resulting from last year’s Prime Day, which can lead us into what to expect for this year’s 2018 Prime Day. Let’s dive into the data, and dive into how you can best prepare for 2018.
You should really be kind of focusing on how can you take advantage of the moment.Really, Prime Day is one of those levers, one of those easy levers that you as a seller can pull to increase your sales.
Prime Day 2018, the longest Prime Day in history.More time, more deals and more sales.Prime Day is back and is expected to be bigger than ever.With a subscriber base of more than 100 million Prime users globally, you can expect big things this year.I’m Cameron Yoder, your host for Follow the Data: Your Journey to Amazon FBA Success.In this show we leverage the data we’ve accumulated at Viral Launch from over 30,000 product launches and our experience working with more than 8,000 brands to help you understand the big picture when it comes to Amazon and the best practices for success as an Amazon seller.
In this episode we’re going to walk through what you can expect for Prime Day this year.We aggregated a lot of data from last year’s Prime Day.We’ll run through what the data is pointing to this year and how you can best prepare for what is to come on the 16th of July.Let’s jump in.
What’s up, everybody?Cameron here.Today, like I said in the intro, we’re talking through Prime Day 2018.Now Prime Day 2018 is going to be, or it’s expected to be just a huge day, huge sales day.Now not too long ago there was somewhat of a leak of the Prime Day date that was on the Amazon UK website.I believe it was TechRadar that caught the unexpected date for everything going on, and the date on that banner was July 16th.Now since then Amazon has actually same day has released, kind of put out official information regarding Prime Day, so most people are awake of the day now, which is July 16th starting at 3:00 p.m.And this does make Prime Day, I believe, the longest Prime Day to date so far.
So Prime Day is – Prime Day is a big deal.Why is it a big deal?A lot of people ask why is Prime Day so hype?Why do people get so hype for Prime Day?Now Prime Day as a whole does not guarantee that you as a seller are going to make more money.That’s not the guarantee.That’s not why people hype it up, even though that’s why a lot of people think, honestly.Really, statistics point to increased sales across the board on Prime Day, just for Amazon and for people selling on Amazon in general.So what can you expect?Well, you can expect more people to be shopping on this day.So if more people are shopping across just about every single category, being on Page 1 means that you’re putting yourself in front of all of those extra shoppers.So why should you care as a seller about Prime Day?Well, simply because more people are shopping on Prime Day, and if your goal is to simply make money, or if your goal is to make money with selling on Amazon, which I assume that is at least one big part of your business, then Prime Day should be important to you.
So let’s talk about Prime Day last year.Let’s talk about Prime Day 2017 because we aggregated a lot of stats from 2017, and we have some stats here just on Prime Day 2017 in general, which we can use to predict how big the Prime Day 2018 will be, at least this year.So let’s go over some statistics, some data that we have.Prime Day had more new Prime members join than any other day in history.That’s big.If you’re watching our content, we’re kind of keeping an eye on Amazon’s growth strategy.But one of those honestly is to just get more people to simply join the Prime platform, like with their expansion into Twitch and a lot of different things, a lot of different Prime benefits like Prime Wardrobe.They’re incentivizing people to join onto Prime or to jump on the Prime train.And more Prime users really does mean more shoppers for you as a seller, which is important.So more Prime members equals more shoppers, more potential shoppers I should say.
So Prime Day 2017 was the largest single sales day in Amazon history until 2017’s Cyber Monday, which was not too far after Prime Day, but it was their biggest sales day until Cyber Monday.For Prime Day 2017 we actually set up interactive graphics, or graphs, graphics, graphs to compare Prime Day sales to a 30-day baseline average.Having this, having these interactive graphs and graphics really allowed sellers to keep an eye on sales trends for all categories, combined along with a lot of individual categories as well.
So our largest – this was last year, again 2017 – our largest tracked seller saw a 6,000% increase in sales through this 30-hour window, basically this Prime Day window that we were tracking.So again, that was the largest.But just imagine, that kind of goes to show just the fact that more people are shopping on Prime Day, like a 6,000 increase in this 30-hour window is just literally insane.This 6,000% increase was measured across a sales baseline from the two weeks leading up to Prime Day.So we took an average of the same 30-hour period of time two weeks earlier in order to compare sales on Prime Day, and this baseline gave us a feel for exactly how big the sales influx really was.With all of our drive data we estimated that there was a 252% sales increase on Prime Day across all of Amazon compared to, again, those baseline sales across all categories.
So breaking down specific subcategories, specific categories and sales increases, the office category saw an increase by a huge 647.26%, electronics 412%, and kitchen and dining 400%.So a lot of this, again, this does not mean that your sales are going to increase by 6,000% or 600%.No, not at all.All of this however simply does point to the fact that there are a lot, a lot, a lot of shoppers coming onto the Amazon platform on Prime Day.So really you should be conc– not concerned, but you should really be kind of focusing on how can you take advantage of the moment.Really, Prime Day is one of those levers, one of those easy levers that you as a seller can pull to increase your sales.
At the same time you don’t want to run out of stock, so you want to make sure that you have inventory in place if you’re going to be competitive on Prime Day.But also, you should be setting your expectations in kind of a realistic way.So again, I would say that a realistic expectation would not be to expect an increase in 6,000%, a 6,000% increase in sales for your products across the board.No, not necessarily.But I would however expect more sales to come through on Prime Day.And so really this episode is kind of going over those statistics and pointing to what we can expect from Prime Day this year.And assuming, well, knowing that Prime, the Prime user base has grown and that Amazon of course just wants to make a lot of money, which, well, don’t just want to do that – they want long-term customers – but knowing that Prime Day is geared towards making a lot of sales, making a lot of money all at one time, we can assume that Prime Day is going to be even bigger this year.
And so we’re tracking – again, we’re tracking Prime Day this year to see kind of the percentage, the average percentage in sales increase across the board.And so expect us to kind of follow up with some statistics here.But what should you do?What should you do to prepare for Prime Day 2018?Well, really, by the time this is out you really should have your game plan at least started for what you want to do, but I guess you should ask yourself how much you have to put into optimizing everything for Prime Day.Like if capturing these extra sales are going to put you in a tough spot financially, or maybe even inventory-wise, maybe reconsider.At least consider those as factors going into this.You don’t want to just blindly start competing for a spot on Prime Day because it’s also going to be pretty competitive, or somewhat competitive depending on your product and depending on your category.
So what should you do to, or what can you do about Prime Day?What can you do to try your best to capture these extra sales that will be coming and these extra customers that will be coming in on Prime Day?Well, there are a couple things that you can and should do.One of those is optimize, get ready to optimize your PPC.So we always talk about being aggressive.Prime Day is really one of those things where being aggressive with your PPC makes sense, to put you in front of those buyers, those shoppers.So I would say maybe optimize or put in a bit more into your PPC budget than maybe you usually do because, again, if you’re putting more in your budget you’re spending more on budgetary things like PPC, but you’re gaining more sales as kind of an end result, then that is a win scenario.
So I would say run aggressive PPC.I would also say to optimize your listing and your photos.Again, maybe double check your keywords that are in your listing.Double check to make sure that your photos are up-to-date, are competitive because, I mean simply put, if you are competing for a spot on Page 1 on Prime Day and your photos are awful, like we always talk about, then you have a lower chance of converting.So really make sure that your keywords are optimized.Update your keywords because keywords, again, keywords should be one of those things that you’re kind of double checking every now and then to really make sure that you have the most up-to-date keyword information and the most up-to-date searches, search information on or for your product just because you, honestly you as a seller cannot control what sellers are searching for or how they’re searching.And so making sure to update your listing, making sure to update your photos is huge.Even if your conversion rate is something like 1% higher on Prime Day because of photos or a listing that you changed up, that 1% conversion rate paired with something like an average of 252% increase in sales across the board is huge.It really does make a difference.So optimize your listing.Optimize your photos.
Lastly, we talked about this – I believe we talked about this last year, but also making sure to plan a launch, something like seven days ahead of time is huge.So really getting on Page 1 – Prime Day is great because I mean there is, again, a general increase across the board, but even better if you’re on Page 1 for your primary keywords.So really our advice for now, right now, is to plan a launch something like seven days ahead of Prime Day to make sure that you’re on Page 1 before Prime Day hits because honestly once Prime Day hits that’s going to be that huge spike in sales, and you’re not going to want to run something like a launch to compete with a category or a market that is just running a ton of traffic.
And so what should you do as a seller that wants to run a launch?Well, really before Prime Day if you’re serious about getting onto Page 1 for, again, your primary keywords, if you are serious about that run a launch seven days before Prime Day.And maybe even honestly 10 days before.I would say 7 to 10 days before Prime Day.So that would be July 6th through something like the 8th or the 9th you should plan on already starting.That’s when you should start, be starting something like a launch or a promotion to get you to Page 1 because, again, why is Prime Day a huge deal?Well, Prime Day is a huge Dale because just more sales in general.If there are more sales, if you have the potential to capture more sales, if you’re capable of getting there, getting to Page 1, then honestly I would say you should take that opportunity.
But also there are going to be some pretty good deals, or supposedly some pretty good deals on Prime Day 2018.So if you’re in the market for buying, if you’re in that market for buying products, then Prime Day is going to be that day, I guess.So they have some good – they’re going to have some good deals on Alexa Echo, the Show, the Spot and Dot devices, Kindles, things like that.So if you’re in the market to buy certain things, definitely check Prime Day out.But also, really in the end ask yourself whether you want to or are capable of capturing those extra sales right now and prepare for just kind of an extra bump in sales.Again, it’s not like a life-changing day or moment for a lot of sellers, but for some, some sellers are going to see that 6,000% increase in sales, and you never know whether that seller could be you or not.So at least, at the very least, you want to position yourself to be that person just in case it is you.
And that’s all we had for today.We just wanted to put out a quick piece of content talking about Prime Day, making sure that you all are prepared.If you want to look over kind of more data we actually have a sales tracker on our website.I’m going to put a link to that in the description.But it would be awesome – it’s actually really cool to check out a kind of keep an eye on sales across the board for specific categories and subcategories.But check that out.
Also, subscribe to the podcast if you really do find value from it.We love, we love, love, love hearing from you as well.So go to our Facebook page right now, look up Viral Launch, direct message us any questions or thoughts you have on the podcast.We love hearing from you.So go do that.If you like what you hear, or even if you don’t, leave an honest review on iTunes.We love, again, hearing just your feedback and what you do or do not like.So leave a review for us.
Also, keep an eye out for more content.We’ll be back next week with more things.The next big thing that’s going to happen for a lot of sellers is July 4th.Actually by the time you’re listening to this July 4thwill be over.But I’m hoping that you all had a great time, whether you were taking a break from work, or working, regardless, I hope you had a great time.I hope you were able to celebrate in some way.Thank you all again so much for listening.Remember, the data is out there.
Mark it down everyone — Amazon Prime Day 2018 is believed to be July 16. Said to start Monday at noon and go until midnight on Tuesday, July 17, Amazon Prime Day 2018 will be 6 hours longer than last year’s, which in turn was 6 hours longer than the previous year! More time, more deals seems to be Amazon’s new Prime Day motto.
So Prime Day is back, but will it be bigger than ever? Chances are good, especially since Jeff Bezos recently revealed just how many subscribers Prime has (more than 100 million globally!) in an annual letter to Amazon shareholders.
And since every Black Friday, Cyber Monday and Prime Day has been bigger than the last as their market share continues to increase, it’s pretty safe to say Amazon Prime Day 2018 will be history in the making for Amazon – or at least until its next big sales day.
Single-day sale events like Prime Day have become a global trend with tremendous success for retailers. Just look at China’s insanely popular Singles Day, which takes place every year on 11/11 and has become the biggest commerce day in the world.
While incredible deals make these special retail events shopping sprees that can’t be missed, many people also participate just to be part of the pop culture extravaganzas both have become.
Recapping Amazon Prime Day 2017
In 2017, Amazon said Prime Day had more new Prime members join than any other day in its history. It was also the largest single sales day in Amazon history until its 2017 Cyber Monday stole the crown and is, to date, the eCommerce giant’s biggest sales day ever.
For Prime Day 2017, Viral Launch set up interactive graphs to compare Prime Day sales to a 30-day baseline average. These graphs allowed the seller community to see sales trends for all categories combined, along with many individual categories, including common Private Label categories like Beauty & Personal Care, Health & Household, Office Products, etc.
Last year, our largest tracked seller saw a whopping 6,000% increase in sales throughout the 30-hour window.
This 6,000% increase was measured against a sales baseline from the 2 weeks leading up to Prime Day. We took an average of the same 30-hour period of time 2 weeks earlier in order to compare sales on Prime Day. The baseline gave us a feel for exactly how big the sale influx really was.
Using data derived from our product research software, Market Intelligence, we estimated a ~252% Prime Day sales increase across all of Amazon compared to baseline sales across all categories.
Our prediction and the final numbers Amazon reported show how truly massive last year’s sales were. Check out more of our graphs and data from 2017 Prime Day sales trends.
Preparing for Amazon Prime Day 2018
Since its start in 2015, Amazon Prime Day continues to be an incredibly profitable sales opportunity for sellers. Wondering how you can prepare for and capitalize on the influx of traffic on the fast-approaching Prime Day 2018?
Get started now by tightening up your listings and making sure they’re fully optimized and ranking on Page 1 for relevant, high-volume search terms. Visibility is key! When those Prime Day shoppers hit the site, you want your products to be the first ones they see.
Promotional sales are a great way to help boost your ranking and visibility. Schedule a product launch just before Amazon Prime Day 2018 to drive exposure and improve your sales history, both of which significantly impact ranking. Not sure how to run a promotion? Talk to a Viral Launch Amazon Seller Coach and get a custom strategy.
With so many deep discounts, Amazon Prime Day makes customers come in droves. We learned from our data last year that many new sellers saw a 1,000% increase in sales. Take advantage of the influx in traffic. Polish up those listings, and schedule your launches today.
Looking Ahead to Prime Day 2018
We know the final sales numbers are likely going to be huge, but what about the deals themselves? What are the best discounts, and what items will be flying off the shelves?
The Amazon Echo Dot was the 2017 Amazon Prime Day best selling product. We’ll have to wait and see what item takes the title this year, but Amazon devices typically have big discounts and are in high demand. Watch out for deals on Alexa, Echo, Show, Spot and Dot devices, Kindles, Tap speakers and Fire TVs and tablets.
Instant Pot multi cookers were another 2017 Amazon Prime Day top seller, and there are many deals happening right now, with more deep discounts likely on the way.
The biggest discounts are expected to take place on Tuesday, July 17, but there are already reports of some early deals.
Prepare for and stay on top of sales trends for Amazon Prime Day 2018 with Viral Launch. Also, remember to download the Amazon App now to get notifications when special giveaways become available leading up to Prime Day.
Have you marked July 16 down in your calendar yet? It’s shaping up to be a big — dare we say historic? — day. Enjoy!