Amazon Prime Early Access Sale: Could It Be Prime Day 2.0?

According to a report from Insider, Amazon sellers reaping the benefits of July’s annual Prime Day may not be waiting too long before another retail holiday to boost sales. Leaked documents from Amazon detail plans for a potential Amazon Prime Day – like sales event in October named the Prime Early Access Sale.

While we can only speculate at this time, the “Early Access” name may imply an opportunity for Prime members to receive early access to the following month’s Black Friday deals. Amazon sellers will surely want to pay attention to more information about this potential sales event as more information becomes available.

Veteran sellers will remember this would not be the first major sales event in Amazon history held in October, as the COVID-19 pandemic pushed back Prime Day 2020 from its usual mid-summer date to October 13th and 14th.

How major could the Prime Early Access Sale be?

“This event is one of the best deals events of the year and Prime members would be crazy to miss it,” one document said. Also according to the Insider reporting, some third-party sellers report receiving invitations to submit deals for the event.

Whether officially billed as a precursor to Black Friday or not, an Amazon-led sales event in October could mark the unofficial kickoff to the holiday shopping season. 

Seemingly since the massive success of the initial Prime Day in 2015, speculation has persisted that Amazon could add a second major sales event. The duration of Prime Day has slowly increased from 24 hours to 48 hours in 2019, which is the current span of the sales period. After years of establishing Prime Day as one of, and perhaps the most important shopping event on the calendar, Amazon may be looking to the next idea to expand its reach in e-commerce.

After a period of unforeseen and fortuitous growth in the wake of the coronavirus outbreak, the re-opening of brick-and-mortar retail and a downturn in consumer spending have served as a reminder that meteoric growth can’t sustain linear growth forever.

By adding a second signature sales event, Amazon could provide some juice for third-party Amazon sellers to bolster sales heading into the very busy holiday season.

After yet another colossal Prime Day in July during which 24 countries participated in days of deals, any Amazon promotion should be prepared for and meticulously planned for, as it can skyrocket sales and make a tremendous difference in your bottom line.

The timing of the event adds even more weight to this opportunity, with the potential for an avalanche of sales and reviews to enhance visibility for your product and make your product more appealing to shoppers in the run-up to Black Friday and the ever-so-crucial holiday season.

The addition of a second major sales date before the busiest time of the year could be a much-welcomed accelerant to bolster sales.

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